MIRA INFORM REPORT

 

 

Report Date :

26.04.2012

 

IDENTIFICATION DETAILS

 

Name :

CADBURY INDIA LIMITED (w.e.f. 01.12.1989)

 

 

Formerly Known As :

HINDUSTAN COCOA PRODUCTS LIMITED

 

 

Registered Office :

Cadbury House, 19, Bhulabhai Desai Road, Mumbai – 400 026, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.12.2010

 

 

Date of Incorporation :

19.07.1948

 

 

Com. Reg. No.:

11-006457

 

 

Capital Investment / Paid-up Capital :

Rs.310.670 Millions

 

 

CIN No.:

[Company Identification No.]

U15430MH1948PLC006457

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

PNEC05932D

MUMC11991A

PNEC05384B

PNEC05376A

MUMC00212C

 

 

PAN No.:

[Permanent Account No.]

AAACCO460H

 

 

Legal Form :

A Closely Held Public Limited Liability Company

 

 

Line of Business :

Manufacturing and Marketing of Malted Foods, Cocoa Powder, Chocolates, Coated Wafer Biscuits, Toffees and Chewing Gums.

 

 

No. of Employees :

2855 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A (70)

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

USD 29000000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a subsidiary of Cadbury Schweppes Overseas Limited, UK. It is an old, well established and a reputed company having fine track. Financial position of the company is sound. Trade relations are reported as fair. Business is active.

 

Payments are reported to be regular and as per commitments.

 

The company can be considered good for normal business dealings at usual trade terms and conditions.      

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

INFORMATION PARTED BY

 

Management non Co-operative

 

LOCATIONS

 

Registered Office :

Cadbury House, 19, Bhulabhai Desai Road, Mumbai – 400 026, Maharashtra, India

Tel. No.:

91-22-24939558/40073100

Fax No.:

91-22-24938698/23521698

E-Mail :

info@cadburyindia.com

bournvita@vsnl.com

monaz.noble@ap.csplc.com

Website :

http://www.cadburyindia.com

http://www.bournvita.com

http://www.cadburygift.com

 

 

Regional Offices:

Mumbai
Cadbury India ltd.
EL Tara, 5th Floor
Opp Odyssey II
Near Delphi “C” Wing
Hiranandani
Powai
Mumbai 400076
Maharashtra
India

 

Delhi
303 - 305
3rd Floor, Vipul Agora
M.G. Road

Gurgaon - 122 002
India

 

Chennai
146- Second Floor
Royapeth High Road

Mylapore
Chennai 600004
Tamil Nadu
India

 

Kolkata
9-A Esplanade Row
Kolkota - 700 069
West Bengal
India

 

 

Factories:

Thane
1 Pokhran Road
Eastern Express Highway
Thane 400 606
Maharashtra
India

 

Himachal Pradesh
Works: Hadbast No 199
Village Sandholi Baddi
Tehsil- Nalagarh
Dist. Solan 173205
Himachal Pradesh
India

 

Pune
Induri Factory
Talegaon Dabhade
Pune 410 507
Maharashtra
India

 

Bangalore
Jodi Hanumanapalya
Mahadevapura Post
Mangalore Road

Nelamangala 562 123
Bangalore
Karnataka
India

 

Gwalior
Plot No 25
Malanpur
Industrial Area
Village Gurikha
Tehsil Gohad
Gwalior - 477 116
Madhya Pradesh
India

 

Hyderabad

KJS India Pvt. Ltd.

Plot No. 1 and 2

IDA Phase – III

Pashamylaram – 502307

Dist – Medak

Andhra Pradesh

India

 

 

Cocoa Operations:

Dharapuram

Cadbury India ltd.

Cocoa Operations

Sennakalpalayam

Dalavaipattinam P.O

Dharapuram - 638 672

Tamil Nadu

India

 

 

DIRECTORS

 

As on 29.09.2011

 

Name :

Mr. Chugh Yoginoer Pal

Designation :

Chairman

Address :

6, Bournville Apartments, 19, B, Desai Road, Mumbai – 400026, Maharashtra, India

Date of Birth/Age :

06.03.1937

Date of Appointment :

01.07.2007

DIN No.:

00106536

 

 

Name :

Mr.Radhakrishnan B. Menon

Designation :

Director

Address :

A/804/808 Wing No.2, Shabri Ashiana, Beonar Farm Road, Deonar, Mumbai – 400088, Maharashtra, India

Date of Birth/Age :

23.02.1965

Date of Appointment :

04.07.2002

DIN No.:

01691357

 

 

Name :

Mr. Rajesh Ramanatha

Designation :

Whole Time Director

Address :

10, Shivashanti Bhuvan, 146, Manarshi Karve Road, Mumbai – 400020, Maharashtra, India

Date of Birth/Age :

09.11.2007

Date of Appointment :

01.05.2010

DIN No.:

03077724

 

 

Name :

Mr. Narayan Sundaraman

Designation :

Whole Time Director

Address :

402, Sunrise, 941c, Sairoad, Bandra, Mumbai – 400050, Maharashtra, India

Date of Birth/Age :

29.03.1972

Date of Appointment :

08.08.2010

DIN No.:

03087167

 

 

Name :

Mr. Hares Charandas Mariwala

Designation :

Director

Address :

A1, Ameyanand CHS, Off. Kashinathdhuru Road, Prabhadevi, Mumbai -400028, Maharashtra, India 

Date of Birth/Age :

14.05.1951

Date of Appointment :

06.08.1996

DIN No.:

00210342

 

 

Name :

Mr. Anand Kripalu

Designation :

Managing Director

Address :

304, Cypress Marigold HSG Society, Klyani Nagar, Pune – 411014, Maharashtra, India 

Date of Birth/Age :

02.10.1958

Date of Appointment :

07.11.2005

DIN No.:

00118324

 

 

Name :

Mr. Atul Ajit Bhatia

Designation :

Whole Time Director

Address :

4, Bournville Apartments, 19, B, Desai Road, Mumbai – 400026, Maharashtra, India

Date of Birth/Age :

10.07.1951

Date of Appointment :

15.05.2007

DIN No.:

01499587

 

 

Name :

Mr. Jaiboy A. Phillios

Designation :

Whole Time Director

Address :

Sudha Kunj, 3 Tardeo Road, Mumbai – 400034, Maharashtra, India 

Date of Birth/Age :

21.05.1956

Date of Appointment :

01.07.2002

DIN No.:

01417171

 

 

Name :

Mr. Chandramouli Venkatesan

Designation :

Whole Time Director

Address :

7, Bournville Apartments, 19, B, Desai Road, Mumbai – 400026, Maharashtra, India

Date of Birth/Age :

18.08.1968

Date of Appointment :

26.05.2005

DIN No.:

00117372

 

 

Name :

Mr. Sunil Kumar Taldar

Designation :

Whole Time Director

Address :

Cadbury House, 19, Bhulabhai Desai Road, Near Mahalaxmi temple, Mumbai – 400028, Maharashtra, India

Date of Birth/Age :

06.06.1965

Date of Appointment :

01.05.2011

DIN No.:

03573298

 

 

Name :

Mr. Frans Prolof Ryden

Designation :

Whole Time Director

Address :

Flat No.12, Apurva, 5 Nepean Sea Road, Mumbai – 400038, Maharashtra, India

Date of Birth/Age :

05.05.1972

Date of Appointment :

02.05.2011

DIN No.:

03595353

 

 

Name :

Mr. Sree Kirat Patel

Designation :

Whole Time Director

Address :

Flat 101, Juhu Sai Darshan, B Gulmohar Cross Raod, No.5, JVPD Scheme, Vile Parle (West), Mumbai – 400056, Maharashtra, India

Date of Birth/Age :

12.06.1958

Date of Appointment :

23.05.2011

DIN No.:

03554790

 

 

KEY EXECUTIVES

 

Name :

Mr. Barkha Bordia

Designation :

Company Secretary

Date of Birth/Age :

06.09.1967

Date of Appointment :

15.06.2010

PAN NO. :

ABJPB9179P

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 29.09.2011

 

Names of Shareholders

 

No. of Shares

Cadbury Schweppes Overseas Limited

 

18213120

Cadbury Schweppes Mauritius Limited 

 

12084582

Cadbury Mauritius Limited

 

20731

Bhumesh Kumar Gaur

 

5011

Pratap Chand Khanna

 

4254

Gidwani Deepak Hargobind

 

3813

Bel Thangadi Vivkanand Rao

 

3493

Devinder Prakash Kalra

 

3000

Usha Stock Holding Private Limited

 

3000

Adminal Sourendra Nath Kohli

 

2880

Abayns

 

2513

Anupama Pravin Khatiwala

 

2004

Ravina Dhawan

 

1957

Usha Kamerkar

 

1920

Nalinkant Chaturbhuj Asher

 

1650

Damodhar Anant Shenvi Sawkar

 

16540

H B Jokhakar

 

1600

 

 

As on 29.09.2011

Equity Share Break up (Percentage of Total Equity)

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

97.62

Bodies corporate

0.05

Other top fifty shareholders

0.25

Others

2.08

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturing and Marketing of Malted Foods, Cocoa Powder, Chocolates, Coated Wafer Biscuits, Toffees and Chewing Gums.

 

 

Products :

 

Item Code No. (ITC Code)

Product Description

180620.00

Chocolate Blocks, Slabs or Bars

190530.09

Coated Wafer Biscuits

190190.09

Malted Foods

170490.09

Sugar Confectionery

 

 

Brand Names

  • Beverages – Crush, Dr. Pepper, And Indian Tonic Water, Canada Dry, Crystal Light.
  • Confectionery/Chocolate – Dairy Milk, Mr Big, Timeout, Twirl, Perk, Sour Patch, HazelNut.

 

 

PRODUCTION STATUS (As on 31.12.2010)

 

Particulars

Unit

Licensed Capacity

Installed Capacity

@

Malted Foods

Tonnes

*

30,100

Cocoa Powder/Drinking Chocolate

Tonnes

*

900

Chocolates/Coated Wafer Biscuits

Tonnes

*

#

Hard Boiled Confectionary/Gums

Tonnes

*

26,700

 

@ Installed Capacity being a technical matter, is certified by the management and relied upon by the auditors.

* Licensed Capacity is not applicable as industrial licensing has been abolished in respect of these products vide Notification No. SO-477(E) dated 25th July, 1991, issued by the Department of Industrial Development, Ministry of Industry, Government of India.

#These products are manufactured in an integrated plant and hence Installed Capacity cannot be given.

 

Particulars

Unit

Actual Production

@

Malted Foods

Tens

Nos

591,396

79,568,194

Cocoa Powder/Drinking Chocolate *

Bags

Tens

0.000

130,541

Chocolates/Coated Wafer Biscuits

Outers

Bags

Nos.

Jars

73,923,847

25,971,738

87,024,426

7,500,609

Hard Boiled Confectionary/Gums

Jars

Bags

2,672,444

9,147,562

Gums

Outers

Jars

5,861,552

3,780,072

 

@Production includes quantities produced by third parties under contract with the company.

'Figures do not include Cocoa Powder produced for captive consumption in other products

 

GENERAL INFORMATION

 

No. of Employees :

2855(Approximately)

 

 

Bankers :

  • State Bank of India, Madame Cama Road, Nariman Point, Mumbai – 400021, Maharashtra, India 
  • Citibank NA
  • HDFC Bank Limited
  • HSBC Limited
  • Bank of India
  • The Royal Bank of Scotland N.V.

 

 

Facilities :

(Rs. In Millions)

Secured Loan

As on

31.12.2010

As on

31.12.2009

Cash Credit from Scheduled Banks

0.000

22.779

Total

0.000

22.779

 

Secured by hypothecation of all movable assets of the company both present and future.

 

Unsecured Loan

As on

31.12.2010

As on

31.12.2009

 

 

 

Interest Free Sales tax Loan

 

 

from Government of Madhya Pradesh

35.737

49.337

from Government of Maharastra

49.554

49.554

Total

85.291

85.891

[Amount repayable within one year Rs.10.010 Millions (Previous year Rs.7.703 Millions )]

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Lovelock and Lewes

Chartered Accountant

Address :

252, Veer Saverkar Marg, Shivaji Park, Dadar, Mumbai – 400028, Maharashtra, India  

PAN.:

AABFL5878L

 

 

Advocates and Solicitors :

  • Talwar Thakore and Associates, Mumbai
  • K.J. John and Company, New Delhi

 

 

Ultimate Holding Company :

  • Cadbury Pic., UK (up to 1st February, 2010)
  • Kraft Foods Inc., USA (from 2nd February, 2010)

 

 

Holding Company :

Cadbury Schweppes Overseas Limited, UK

 

 

Subsidiaries :

Induri Farm Limited, India (CIN No.: U92410MH1946PLC004878)

 

 

Fellow Subsidiaries

  • Adams Mecca Holdings B.V., USA
  • Cadbury Adams (Philippines) Inc., Philippines
  • Cadbury Adams (Thailand) Limited, Thailand
  • Cadbury Adams Canada Inc., Canada
  • Cadbury Adams Mexico, Mexico
  • Cadbury Adams Middle East S.A.L., Lebanon
  • Cadbury Adams US LLC, USA
  • Cadbury Australia Limited, Australia
  • Cadbury Confectionery Malaysia Sdn. Bhd., Malaysia
  • Cadbury Egypt Group, Egypt
  • Cadbury Enterprises Pte Limited, Singapore
  • Cadbury Foods Co Limited, China
  • Cadbury Four Seas, Hong Kong
  • Cadbury Ghana Limited, Ghana
  • Cadbury Holdings Limited, UK
  • Cadbury International Limited, UK
  • Cadbury Kenya Limited, Kenya
  • Cadbury Malaysia Confectioners, Malaysia
  • Cadbury Pakistan Limited, Pakistan
  • Cadbury S A (Pty) Limited, South Africa
  • Cadbury Schweppes Asia Pacific Pte. Limited, Singapore
  • Cadbury Trebor Bassett Export, UK
  • Cadbury UK, UK
  • CS Business Service (India) Private Limited, India
  • KJS India Private Limited, India
  • Reading Scientific Services Limited, UK

 

 

CAPITAL STRUCTURE

 

As on 31.12.2010

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

37500000

Equity Shares

Rs.10/- each

Rs.375.000 Millions

 

 

 

 

 

Issued :

No. of Shares

Type

Value

Amount

 

 

 

 

31069553

Equity Shares

Rs.10/- each

Rs.310.696 Millions

 

 

 

 

 

 

Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

31067040

Equity Shares

Rs.10/- each

Rs.310.670 Millions

 

 

 

 

 

* Excludes 2,513 shares held in abeyance due to pending court cases.

 

Of the above -

(a) 26,104,044 shares were alloted as fully paid up bonus shares by capitalisation of Share Premium and General Reserve.

 

(b) 18,213,120 shares are held by Cadbury Schweppes Overseas Limited, UK, the holding company and 12,105,313 shares are held by Cadbury Mauritius Limited, Mauritius.

 

Note: The Company bought back and extinguished 1,020,300 and 1,116,168 equity shares in 2008 and 2009 respectively.


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.12.2010

31.12.2009

31.12.2008

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

310.670

310.670

321.832

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

7012.859

4997.280

4322.199

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

7323.529

5307.950

4644.031

LOAN FUNDS

 

 

 

1] Secured Loans

0.000

22.779

320.207

2] Unsecured Loans

85.291

98.891

96.826

TOTAL BORROWING

85.291

121.670

417.033

DEFERRED TAX LIABILITIES

0.000

108.928

43.823

 

 

 

 

TOTAL

7408.820

5538.548

5104.887

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

5064.349

3526.583

2513.889

Capital work-in-progress

801.151

1525.280

1238.648

 

 

 

 

INVESTMENT

579.007

180.060

29.240

DEFERREX TAX ASSETS

139.492

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

3392.296

1998.224

2228.050

 

Sundry Debtors

404.780

310.946

196.747

 

Cash & Bank Balances

4105.620

2709.973

2738.230

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

362.084

659.273

655.834

Total Current Assets

8264.780

5678.416

5818.861

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

5975.987

4462.462

4273.891

 

Other Current Liabilities

537.643

482.189

17.900

 

Provisions

926.329

427.140

203.960

Total Current Liabilities

7439.959

5371.791

4495.751

Net Current Assets

824.821

306.625

1323.110

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

7408.820

5538.548

5104.887

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.12.2010

31.12.2009

31.12.2008

 

SALES

 

 

 

 

 

Income

25032.359

19343.779

15885.954

 

 

Other Income

302.686

142.267

250.654

 

 

TOTAL                                     (A)

25335.045

19486.046

16136.608

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Materials Cost

11264.062

8393.654

7258.998

 

 

Personnel Cost

1871.349

1478.066

1302.200

 

 

Other Expenses

9061.065

6800.121

5652.435

 

 

(Increase) / Decrease in Stocks

0.000

0.000

(513.193)

 

 

TOTAL                                     (B)

22196.476

16671.841

13700.440

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

3138.569

2814.205

2436.168

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

39.033

32.776

52.038

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

3099.536

2781.429

2384.130

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

607.588

438.329

365.219

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

2491.948

2343.100

2018.911

 

 

 

 

 

Less

TAX                                                                  (H)

404.150

456.828

361.066

 

 

 

 

 

 

PROFIT AFTER TAX (G-H)                                (I)

2087.798

1886.272

1657.845

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

4432.243

3899.162

3431.319

 

 

 

 

 

Less

APPROPRIATIONS

 

 

 

 

 

 

0.000

1138.491

989.691

 

 

Transfer to General Reserve

208.780

142.000

64.371

 

 

Dividend

62.139

62.139

10.940

 

 

Tax on Dividend

10.080

10.561

125.000

 

BALANCE CARRIED TO THE B/S

6239.042

4432.243

3899.162

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings (excluding exports to Nepal)

127.962

169.407

66.000

 

 

Freight and Insurance

1.789

2.083

4.479

 

TOTAL EARNINGS

129.751

171.49

70.479

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw Materials

1778.701

1165.165

1256.117

 

 

Stores & Spares

18.773

8.816

16.556

 

 

Capital Goods

198.427

350.118

443.235

 

TOTAL IMPORTS

1995.901

1524.099

1715.908

 

 

 

 

 

 

Earnings Per Share (Rs.)

67.20

59.72

50.62

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.12.2010

31.12.2009

31.12.2008

PAT / Total Income

(%)

8.24

9.68

10.27

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

9.95

12.11

12.71

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

18.70

25.45

24.23

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.34

0.44

0.43

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

1.03

1.03

1.06

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.11

1.06

1.29

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Check List by Info Agents

Available in Report (Yes / No)

1) Year of Establishment

Yes

2) Locality of the firm

Yes

3) Constitutions of the firm

Yes

4) Premises details

No

5) Type of Business

Yes

6) Line of Business•

Yes

7) Promoter’s background

Yes

8) No. of employees

Yes

9) Name of person contacted

No

10) Designation of contact person

No

11) Turnover of firm for last two years

Yes

12) Profitability for last three years

Yes

13) Reasons for variation <> 20%

--

14) Estimation for coming financial year

No

15) Capital in the business

Yes

16) Details of sister concerns

Yes

17) Major suppliers

No

18) Major customers

No

19) Payments terms

No

20) Export / Import details (if applicable)

No

21) Market information

--

22) Litigations that the firm / promoter

--

23) Banking Details

Yes

24) Banking facility details

Yes

25) Conduct of the banking account

--

26) Buyer visit details

--

27) Financials, if provided

Yes

28) Incorporation details, if applicable

Yes

29) Last accounts filed at ROC

Yes

30) Major Shareholders, if available

Yes

 

 

 

Details of Sundry Creditor

Rs. In Millions

Particular

31.12.2010

31.12.2009

31.12.2008

Micro and Small Enterprises

2.544

5.729

2.785

Others

5973.443

4456.733

4271.106

Total

5975.987

4462.462

4273.891

 

 

 

CONTINGENT LIABILITIES

Rs. In Millions

Particular

31.12.2010

31.12.2009

Income-tax matters - Matters decided against the company in respect of which the company has preferred an appeal

67.490

123.563

Excise matters

866.136

767.112

Sales Tax matters

489.170

467.427

Entry tax matters

2.620

2.570

Others

84.938

69.178

 

Note: Future cash outflows in respect of the above are determinable only on receipt of judgements /decisions pending with various authorities/forums and/or final outcome of the matters.

 

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Subject is a part of Kraft Foods. Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. There core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business.

 

In India, Cadbury began its operations in 1948 by importing chocolates. After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) Hyderabad and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.

 

Cadbury India enjoys a value market share of over 70 percent in the chocolate category and there brandCadbury Dairy Milk (CDM) is considered the "gold standard" for chocolates in India. The pure taste of CDMdefines the chocolate taste for the Indian consumer.

 

In the Milk Food drinks segment there main product is Bournvita - the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. We recently entered the biscuits category with the launch of the Worlds No 1 biscuit brand Oreo.

 

Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agricultural University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. There Cocoa team visits farmers and advises them on the cultivation aspects from planting to harvesting. We also conduct farmer meetings and seminars to educate them on Cocoa cultivation aspects. There efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree!  

 

Press Release

 

Father-daughter duo charm the viewers in Oreo’s new TVC

Mumbai, March 2012: Cadbury India, as part of Kraft Foods, today announced the launch of the second TVC campaign that effectively captures father-daughter bonding over Oreo. Based on the insight that every girl wants to play her mother’s part while she is away, the TVC beautifully interspersed this with brand’s signature ritual of ‘Twist, Lick and Dunk’.

 

This simple, insightful film captures a little girl who loves to play her mother’s role while she is away, bossing her dad around. The girl’s ‘mom-like’ dialogues at the dinner table are at the core of this highly endearing film.

 

Speaking on the campaign, Chandramouli Venkatesan, Director – Snacking, India and Strategy- South Asia Indo China, Kraft Foods said, “With Oreo, our constant endeavor is to promote family togetherness. Our first TVC campaign captured the important father-son relationship and received a very positive response from consumers. In our second TVC campaign, we have used a very powerful insight from a father-daughter’s relationship and used it to communicate the brand message. We believe that there will be an instant connect with the real life situation played out in the TVC and the consumers are going to love the new campaign.”

 

Robby Mathew, National Creative Director, Interface Communications, who developed the TVC campaign, adds, “The TVC campaign is built around the fondness that little girls have for playing their mother’s role, the liberties they take with their dad and the dad’s ‘compulsive need’ to indulge and pamper his little princess. It explores the dynamics of a father and daughter relationship.”

 

The new TVC, exploring a new relationship, is based on the family togetherness platform and there are some interesting activities in the pipeline that will create fun-filled opportunities for parent-child bonding.

 

ABOUT CADBURY INDIA

Cadbury India Ltd. is a part of the Kraft Foods Group. Cadbury India operates in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.

 

ABOUT KRAFT FOODS

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health and wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard and Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

 

 

 

FIXED ASSETS

  • Goodwill
  • Know-how
  • Freehold Land
  • Leasehold Land
  • Buildings®
  • Plant and Machinery
  • Electrical Installation
  • Furniture and Fittings
  • Office Equipment
  • Vehicles

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.52.49

UK Pound

1

Rs.84.66

Euro

1

Rs.69.25

 

 

INFORMATION DETAILS

 

Information Gathered by :

PJA

 

 

Report Prepared by :

NTH

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

8

PAID-UP CAPITAL

1~10

7

OPERATING SCALE

1~10

8

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

8

--PROFITABILIRY

1~10

7

--LIQUIDITY

1~10

8

--LEVERAGE

1~10

8

--RESERVES

1~10

8

--CREDIT LINES

1~10

8

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

70

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.