MIRA INFORM REPORT

 

 

 

Report Date :

17.08.2012

 

IDENTIFICATION DETAILS

 

Name :

AQUA CREATIONS LTD.

 

 

Formerly Known As :

ALEBY & CO. LTD.

 

 

Registered Office :

29 Ben Zvi Rd., Tel Aviv 6810310

 

 

Country :

Israel

 

 

Date of Incorporation :

04.01.1994

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Manufacturers, exporters and marketers of unique designed lighting fixtures, as well as furniture, of very high end

 

 

No. of Employees :

70 employees

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

 


 

Status :

Satisfactory

Payment Behaviour :

No Complaints

Litigation :

Clear

 

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31st, 2012

 

Country Name

Previous Rating

(31.12.2011)

Current Rating

(31.03.2012)

Germany

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 


Company name & address

 

AQUA CREATIONS LTD.

Telephone    972 3 515 12 22

Fax             972 3 515 12 23

29 Ben Zvi Rd.

TEL AVIV     6810310           ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-191251-1 on the 04.01.1994.

 

Originally registered under the name ALEBY & CO. LTD., which changed to the present one on the 17.02.1997.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 22,900.00, divided into:-

                  22,900 ordinary shares of NIS 1.00 each,

of which 211 shares amounting to NIS 211.00 were issued.

 

 

SHARE HOLDERS

 

1.    Albi Serfaty, 47.4%,

2.    Ms. Ayala Serfaty, wife of Albi, 47.4%,

3.    Yuval Levi, 5.2%.

 

 

DIRECTORS

 

1.    Albi Serfaty, General Manager,

2.    Ms. Ayala Serfaty, Designer.

 

 

BUSINESS

 

Manufacturers, exporters and marketers of unique designed lighting fixtures, as well as furniture, of very high end.

Also carries out lighting and furniture interior design projects.

 

99% of subject’s sales are exports, worldwide.

 

Operating from rented premises (offices, plant and warehouse), on an area of 6,000 sq. meters, in 29 Ben Zvi Road, Tel Aviv.

 

Having 70 employees as of 2009, current number unavailable.

 

 

MEANS

 

Financial data not forthcoming.

 

There are 3 charges for an unlimited amounts registered on company’s assets (financial assets and a vehicle), in favor of Bank Leumi Le’Israel Ltd. (last charge placed April 2010 on a vehicle).

 

 

saleS

 

Sales figures not forthcoming.

 

 

OTHER COMPANIES

 

AQUA CREATIONS INC., a U.S. marketing subsidiary.

According to a report from August 2008 subject has a subsidiary in Chinghai, China.

 

 

BANKERS

 

Bank Leumi Le’Israel Ltd., Gordon Branch (No. 804), Tel Aviv.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

Subject's General Manager, Mr. Albi Serfaty, the only authorized person to disclose data on subject is presently on vacation and due back in two weeks time. We shall contact him upon his return and update you accordingly.

 

Ms. Ayala Serfaty is a world renown designer of sculptural lighting elements. Her (and subject’s) articles are presented in leading museums, galleries and other public places around the world.

 

In July 2007, it was reported that subject filed a request to the Court to prevent local leading furniture chain ID Design, from selling subject’s lampshades in their stores, as subject is the sole marketer of the designed lighting elements.

 

SUMMARY

 

Notwithstanding the refusal to disclose financial data, considered good for trade engagements.

 

DIAMOND INDUSTRY – INDIA

-          From time immemorial, India is well known in the world as the birthplace for diamonds.  It is difficult to trace the origin of diamonds but history says that in the remote past, diamonds were mined only in India. Diamond production in India can be traced back to almost 8th Century B.C.  India, in fact, remained undisputed leader till 18th Century when Brazilian fields were discovered in 1725 followed by emergence of S. Africa, Russia and Australia.

-          The achievement of the Indian diamond industry was possible only due to combination of the manufacturing skills of the Indian workforce and the untiring and unflagging efforts of the Indian diamantaires, supported by progressive Government policies.

-          The area of study of family owned diamond businesses derives its importance from the huge conglomerate of family run organizations which operate in the diamond industry since many generations.

-          Some of the basic traits of family run business enterprises include spirit of entrepreneurship, mutual trust lowers transaction costs, small, nimble and quick to react, information as a source of advantage and philanthropy.

-          Family owned diamond businesses need to improve on many fronts including higher standard of corporate governance, long-term performance – focused strategies, modern management and technology.

-          The diamond jewellery industry in India today may be more than Rs 60000 mil and is rated amongst the fastest growing  in the world. Indi ranks third in the world in domestic diamond consumption.

-          Utmost caution is to be exercised while dealing with some medium and large diamond traders which are usually engaged in fictitious import – export, inter-company transactions, financially assisted by banks. In the process, several public sector banks lost several hundred million rupees. They mostly diverted borrowed money for diamond business into real estate and capital markets.

-          Excerpts from Times of India dated 30th October 2010 is as under –

 

DIAMOND SAGA – DIRTY DOZEN STUCK WITH 2K CR DEBT

      This could be the biggest credibility crisis the Indian diamond industry has ever faced. Fifteen banks run the risk of losing Rs 2000 crore lent to a dozen diamond firms in Surat. Until about two months ago, they had not repaid  these dues. Bankers believe many diamantaires borrowed money during the economic downturn two years ago and diverted funds to businesses like real estate and capital markets. Many of themselves made money from these businesses but their diamond companies have gone sick and declared insolvency.

-          Most of the money borrowed from the banks in the name of their diamond business has been diverted in real estate and the share market. The banks are not in a position to seize their properties because in many cases, these were purchased in the name of their relatives and friends.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.55.98

UK Pound

1

Rs.87.55

Euro

1

Rs.68.69

 

INFORMATION DETAILS

 

Report Prepared by :

MNL

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.