MIRA INFORM REPORT

 

 

Report Date :           

08.02.2012

 

IDENTIFICATION DETAILS

 

Correct Name :

HERZL BIBI NITZAT HADUVDEVAN LTD.

 

 

Formerly Known As :

HERZL BIBI TRADING CO. LTD

 

 

Registered Office :

P.O. Box 28437 Jerusalem (91285), M.P. Harei Yehuda, Ma'ale Hahamisha 90835  

 

 

Country :

Israel

 

 

Date of Incorporation :

08.04.1980

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Importers and marketers of organic and natural food products

 

 

No. of Employees :

180

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

US$ 700,000.

Status :

Good

Payment Behaviour :

No Complaints

Litigation :

Clear

NOTES:

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – September 30th, 2011

 

Country Name

Previous Rating

                   (30.06.2011)                  

Current Rating

(30.09.2011)

Israel

a2

a2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


Company name & address 

 

HERZL BIBI NITZAT HADUVDEVAN LTD.

(Trading as: NITZAT HADUVDEVAN)

Telephone    972 2 533 02 35

Fax             972 2 533 02 36

P.O. Box 28437 Jerusalem (91285)

M.P. Harei Yehuda

MA'ALE HAHAMISHA-90835                     ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-084816-1 on the 08.04.1980.

 

Originally registered under the name HERZL BIBI TRADING CO. LTD., which changed to the present name on 22.05.1995.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 10.00, divided into –

                 99,980 ordinary shares (107 shares issued),

                 20 management shares (2 shares issued), all of NIS 0.0001 each,

of which shares amounting to NIS 0.0109 were issued.

 

 

SHAREHOLDERS

 

1.         Herzl Bibi, all management shares issued and 91.6% of ordinary shares,

2.         Ezra Bibi, 8.4% of ordinary shares.

 

 

SOLE DIRECTOR & GENERAL MANAGER

 

Herzl Bibi.

 

 

BUSINESS

 

Importers and marketers of organic and natural food products.

 

Also operating via retail store chain of the NITZAT HADUVDEVAN Group, selling organic and natural products (food, vitamins, organic cleaning products, etc.), of 16 stores, 13 owned and 3 by concessionaires.

Note: each owned store in a company on it own, owned by Herzl Bibi.

 

Sales are to the Group’s stores, as well as to 3rd parties, such as HAMAMA, ANGEL BAKERY, ORGANIC MARKET, EDEN TEVA MARKET.

 

60% of purchasing is from import, the rest is from local suppliers.

Main local supplier: HAMAMA MEIR TRADE, etc.

 

 

Sole local representatives of (among others):

TOMPSON, GIERT (name may be spelled differently), both of Canada,

NATIVE, of Brazil,

LA-TERRA, of Italy,

IRUPANA, of Bolivia.

 

Operating from rented premises, on an area of 700 sq. meters, in Ma'ale Hahamisha, a locality near Jerusalem, and from a rented warehouse in Tel Aviv (at CAREFREE storage facilities).

Also operating from the 13 branches of the NITZAT HADUVDEVAN chain stores, including the central store in 22 Kanfei Hanesharim Street, Jerusalem, and stores in Tel Aviv, Ra'anana, Zichron Yaakov, Haifa, Petach Tikva, Herzliya, Pardes Hana (and other stores elsewhere), as well as from 3 franchised stores.

 

Having 180 employees serving subject and the Group's owned stores, not including the franchised stores employees (had 160 employees in 2009).

 

 

MEANS

 

Current Group’s consolidated inventory is valued at NIS 20,000,000 (was valued at NIS 18,000,000 in 2009).

 

Other financial data not forthcoming.

 

There are 2 charges for an unlimited amounts registered on the company's assets (financial assets, fixed assets and vehicle), in favor of The First International Bank of Israel Ltd. (last charge placed July 2011, prior to it charge placed June 1997).

 

 

REVENUES

 

·         Group’s 2007 consolidated sales claimed to be NIS 120,000,000.

·         Group’s 2008 consolidated sales claimed to be NIS 180,000,000.

·         Group’s 2009 consolidated sales claimed to be NIS 180,000,000.

·         Group’s 2010 consolidated sales claimed to be NIS 200,000,000.

·         Group’s 2011 consolidated sales claimed to be NIS 210,000,000.

 


OTHER COMPANIES

 

Each of the 13 stores owned by Herzl Bibi is a company on its own.

 

RESHET NITZAT HADUVDEVAN - LICENSING MANAGEMENT LTD.

NITZAT HADUVDEVAN ORGANIC (JERUSALEM) (1995) LTD.

NITZAT HADUVDEVAN ARIZOT (1998) LTD.

NITZAT HADUVDEVAN HOLDINGS LTD.,

And several others.

 

 

BANKERS

 

The First International Bank of Israel Ltd., Jerusalem Main Branch (No. 012), Jerusalem, account No. 306363.

 

A check with the Central Banks' database did not reveal any negative information regarding subject's a/m account.

 

 

CHARACTER AND REPUTATION

 

In September 2011 it was reported that a claim and a request for a class action suit for the sum of NIS 25 million against subject was filed to the Tel Aviv District Court on the ground of improper price display. No further data was found on matter.

 

Apart from that, nothing unfavorable learned.

 

Subject is considered to be one of the most prominent companies in the local organic and natural food market.

 

In April 2011 it was reported that RAMI LEVI SHIVUK HASHIKMA, one of the leading private supermarket chains in Israel, is negotiating to acquire subject, first opening side organic stores by the supermarket and later acquire subject's Group stores. Subject's General Manager refused to relate to this report.

 

In January 2012 it was reported that NITZAT HADUVDEVAN is opening a retail store in Pardes Hana with an investment of NIS 1.8 million.

 

The local market volume for organic food is estimated at NIS 300 million per year (steady over the last few years). This market has been developing in recent years with expectations to be growing, however in practice, also due to the economic situation (which harms mainly the market for products which are considered luxuries), it does not reach a mere 1% of total foodstuffs sales in Israel.

Most purchasing by consumer is in the large marketing chains (around 50%), while some 28% is from nature stores.

 


SUMMARY

 

Good for trade engagements.

Maximum unsecured credit recommended US$ 700,000.

 

 

 

 

 


FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.48.92

UK Pound

1

Rs.77.31

Euro

1

Rs.64.12

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.