MIRA INFORM REPORT

 

 

Report Date :

14.01.2012

 

 

IDENTIFICATION DETAILS

 

Name :

ORIFLAME INDIA PRIVATE LIMITED

 

 

Registered Office :

1st Floor, L-29 to 34, Connaught Place, Outer Circle, Delhi-110001

 

 

Country :

India

 

 

Financials (as on) :

31.03.2011

 

 

Date of Incorporation :

25.08.1994

 

 

Com. Reg. No.:

55-061083

 

 

Capital Investment / Paid-up Capital :

Rs. 466.164 Millions

 

 

CIN No.:

[Company Identification No.]

U74899DL1994PTC061083

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

DELO00843D

 

 

PAN No.:

[Permanent Account No.]

AAACO0256B

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

The Company is engaged in the business of selling beauty products.

 

 

No. of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B (30)

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Maximum Credit Limit :

USD 1200000

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow But Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track. There appears some accumulated losses recorded by the company. However, trade relations are reported as fair. Business is active. Payments are reported to be slow.

 

The company can be considered for business dealings with some cautions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – September 30, 2011

 

Country Name

Previous Rating

(30.06.2011)

Current Rating

(30.09.2011)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

LOCATIONS

 

Registered Office :

1st Floor, L-29 to 34, Connaught Place, Outer Circle, Delhi-110001, India

Tel. No.:

91-11-43665550

Fax No.:

91-11-41551465

E-Mail :

Shivani.choudhary@oriflame.co.in

 

 

Branch Office :

Located At

 

·         Ahmedabd

·         Bangalore

·         Chennai

·         Guwahati

·         Hyderabad

·         Indore

·         Jaipur

·         Kolkata

·         Lucknow

·         Ludhiana

·         Mumbai

·         Pune

 

 

All India  Stock Points :

Located At

 

·         Dimapur

·         Itanagar

·         Aizwal

·         Shillong

 

 

DIRECTORS

 

AS ON 28.09.2011

 

Name :

Mr. Dan Jesper Urban Martinsson

Designation :

Director

Address :

Route De Ren I, Point Ohain, Brussels, Belgium-1380 

Date of Birth/Age :

28.04.1966

Date of Appointment :

08.09.2005

DIN No.:

00329008

 

 

Name :

Mr. Wilhelm Gabriel Ducker Bennet

Designation :

Director

Address :

Bourgmestre, 32 Mood Ixelles-1050

Date of Birth/Age :

09.07.1968

Date of Appointment :

01.09.2007

DIN No.:

01905427

 

 

Name :

Mr. Marcus Leif Sandstrom

Designation :

Director

Address :

No.2, The Gree N Rajokari, New Delhi-110038, India

Date of Birth/Age :

20.01.1972

Date of Appointment :

01.01.2010

DIN No.:

03023409

 

Other Directorship:

 

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Company Status

Defaulting status

1

U74899DL1994PTC061083

ORIFLAME INDIA PRIVATE LIMITED

Director

01-01-10

01-01-10

Active

NO

2

U91110DL2008NPL177380

SWEDISH CHAMBER OF COMMERCE INDIA

Director

17-05-10

17-05-10

Active

NO

 

 

KEY EXECUTIVES

 

Name :

Ms. Shivani Choudhary

Designation :

Secretary

Address :

Q No.90, Sector 3, Type 4, Sadiq Nagar, New Delhi-110049, India

Date of Birth/Age :

20.03.1983

Date of Appointment :

10.09.2010

Pan No.:

AJNPC7465M

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 28.09.2011

 

Names of Shareholders

No. of Shares

Oriflamme Investment Limited, Mautitius

46616403

Oriflamme Kosmetika BV, Gotnweg

10

Total

46616413

 

AS ON 28.09.2011

 

Equity Shares Break Up

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

100.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

The Company is engaged in the business of selling beauty products.

 

 

Products :

ITC CODE

PRODUCTS

33

Cosmetics

 

 

GENERAL INFORMATION

 

No. of Employees :

Not Available

 

 

Bankers :

Not Available

 

 

Facilities :

Unsecured Loan

 

Rs. In Millions

31.03.2011

Rs. In Millions

31.03.2010

Rupee term loans unsecured

 

 

Rupee term loans banks unsecured

110.000

0.000

 

 

 

Total

110.000

0.000

 

Note:

 

# The ultimate holding company has given corporate guarantee to bank for providing the credit facility to the Company.

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

B S R and Company

Chartered Accountant

Address :

Building No.10, 8th Floor, Tower B,

Tel. No.:

91-124-2549191

Fax No.:

91-124-2549101

Pan No.:

AAAFB9852F

 

 

Ultimate Holding Company :

Oriflamme Cosmetic S. A., Luxemburg

 

 

Holding Company :

Oriflamme Investments Limited, Mauritius

 

 

Fellow Subsidiaries :

·         Oriflame Cosmetics Thailand Limited

·         Oriflame Vietnam Company Limited

·         Oriflame Management Asia Limited

·         Oriflame Cosmetics AB

·         PT OrindoAlam AYU

·         Stella IVY Cosmetics Company Limited

·         Oriflame Cosmetic (China) Company Limited

·         Oriflame Software s.r.o.

·         Oriflame Lanka Pvt. Limited

·         Oriflame Persia LLC

·         Oriflame Mangolia XXK

·         Oriflame Lativa SIA

·         Oriflame KozmetikUrunleri TIC. LTD. STI.

 

·         Silver Oak Laboratories Private Limited, India

CIN No.: U24247DL1996PTC075891

 

 

CAPITAL STRUCTURE

 

AS ON 31.03.2011

 

Authorised Capital :

 

No. of Shares

Type

Value

Amount

 

 

 

 

50000000

Equity Shares

Rs.10/- each

Rs. 500.000 Millions

 

 

 

 

 

Issued Subscribed & Paid-up Capital :

 

No. of Shares

Type

Value

Amount

 

 

 

 

46616413

Equity Shares

Rs.10/- each

Rs. 466.164 Millions

 

 

 

 

 

Note:

 

[Of the above, 46,616,403 (Previous year 46,616,403) equity shares are held by Oriflame Investments Limited, Mauritius, and 10 (Previous year 10) equity shares are held by Oriflame Kosmetik, B.V., subsidiaries of Oriflame Cosmetics S.A., Luxemburg, the ultimate holding company]

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2011

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

466.164

466.164

466.164

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

0.000

0.000

0.000

4] (Accumulated Losses)

(141.241)

(226.353)

(417.442)

NETWORTH

324.923

239.811

48.722

LOAN FUNDS

 

 

 

1] Secured Loans

0.000

0.000

0.000

2] Unsecured Loans

110.000

0.000

54.239

TOTAL BORROWING

110.000

0.000

54.239

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

434.923

239.811

102.961

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

102.199

70.198

67.097

Capital work-in-progress

12.376

0.000

0.000

 

 

 

 

INVESTMENT

0.000

0.000

0.000

DEFERREX TAX ASSETS

66.805

43.393

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

821.660

515.590

428.005

 

Sundry Debtors

43.938

41.146

47.069

 

Cash & Bank Balances

46.831

106.627

20.788

 

Other Current Assets

0.108

0.000

0.000

 

Loans & Advances

228.861

119.488

93.737

Total Current Assets

1141.398

782.851

589.599

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

800.661

570.590

495.893

 

Other Current Liabilities

70.347

62.070

43.980

 

Provisions

16.847

23.971

13.862

Total Current Liabilities

887.855

656.631

553.735

Net Current Assets

253.543

126.220

35.864

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

434.923

239.811

102.961

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2011

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

Income

NA

1923.649

1349.780

 

 

Renewal Fees

 

3.219

2.091

 

 

Other Income

 

37.495

7.848

 

 

TOTAL                                     (A)

NA

1964.363

1359.719

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Cost of Goods Sold

NA

988.106

691.786

 

 

Operating Expenses

 

228.285

196.912

 

 

Personnel Expenses

 

128.014

116.593

 

 

Selling Expenses

 

317.790

259.558

 

 

Printing and Starter Kit Cost

 

108.097

82.375

 

 

TOTAL                                     (B)

NA

1770.292

1347.224

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

134.258

194.071

12.495

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

14.914

10.634

19.368

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

119.344

183.437

(6.873)

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

34.232

26.313

23.354

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

85.112

157.124

(30.227)

 

 

 

 

 

Less

TAX                                                                  (H)

0.000

(33.967)

8.004

 

 

 

 

 

 

PROFIT AFTER TAX (G-H)                                (I)

85.112

191.091

(38.231)

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

NA

(417.442)

(379.211)

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

NA

(226.351)

(417.442)

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Sales of Goods

2.484

6.008

0.377

 

TOTAL EARNINGS

2.484

6.008

0.377

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Capital Goods

32.484

NA

NA

 

TOTAL IMPORTS

32.484

NA

NA

 

 

 

 

 

 

Earnings Per Share (Rs.)

1.83

4.10

(0.93)

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2011

31.03.2010

31.03.2009

PAT / Total Income

(%)

NA

9.73

(2.81)

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

NA

8.17

(2.24)

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

6.50

17.53

(4.60)

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.26

0.66

(0.62)

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

3.07

2.74

12.48

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.29

1.19

1.06

 

 

LOCAL AGENCY FURTHER INFORMATION

 

 

Note: The registered office has been shifted from 1st Floor, Piccadily House, 275, Capt Gaur Marg, Sriniwaspuri, New Delhi, India to the present address w.e.f. 22.11.2007.

 

 

BACKGROUND

 

The Company is engaged in the business of selling beauty products. The Company was incorporated in 1994. The Company is a fully owned subsidiary of Oriflame Investments Limited, Mauritius and the ultimate holding company is Oriflame Cosmetics S.A., Luxemburg.

 

Following a resolution at the Board of Directors meeting approving to do so, the Company has filed a Scheme of Arrangement with the Honorable Delhi High Court for merger of Silver Oak Laboratories Private Limited (a fellow subsidiary) with the Company with effect from 1 April 2011. Approval from the Honorable Delhi High Court is currently pending. The merger, if approved and effective, would involve transfer of asset and liabilities of Silver Oak Laboratories Private Limited at book value to the Company.

 

 

OPERATIONS

 

Due to various strategic measures undertaking by the Company in the previous and current year, net sales during the year registered an increase by 20.23% over the previous year 2010.

 

 

 

FUTURE OUTLOOK

 

The year 2011 will be specifically focused on strengthening and development of Consultants base in order to accomplish higher sales level per consultant through scientifically designed Director Development program comprising of the following:

 

· To increase sales volumes by progressive recruitment and increasing the sales force

· Focus more on training of sale force.

· Better control over margins and pricing mechanism

· Monthly meeting and regular follow up meeting

· Better service levels at competitive cost to the consultants.

· Increase Oriflame “reach’ to enhance the Consultant/customer base in place other than Oriflame branches by way of Consultants Service point and other distribution options.

· Debt control, network identification and focus.

· Commitments to target.

 

CONTINGENT LIABILITIES (AS ON 31.03.2011)

 

a) The Company has received a claim from third party amounting to Rs. 11.855 Millions (previous year Rs. 11.855 Millions) in regard to loss suffered by the third party due to confiscation of goods by custom authorities. Based on advice from its lawyers, the Company believes that the claim is not tenable and that the settlement will be made in the favor of the Company.

 

 

b) The Company has received demands of Rs. 18.444 Millions (previous year Rs.18.317 Millions) from Sales Tax Authorities in respect of dispute relating to computation of taxable turnover and submission of sales tax forms. During the year, Company has deposited Rs.8.500 Millions (previous year Rs. Nil) under protest and given the bank guarantee of Rs. 8.336 Millions (previous year Rs. Nil) to Sales Tax Authorities in respect of dispute relating to computation of taxable turnover. The Company has filed an appeal against these demands and currently the matter is subjudice.

 

FIXED ASSETS

 

·         Plant and Machinery

·         Office Equipments

·         Furniture and Fixtures

·         Computers

 

WEB SITE DETAILS

 

HISTORY

 

Founded in 1967 by two brothers and their friend, Subject is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, natural, innovative beauty products are marketed through a sales force of approximately 3.6 million independent consultants that are marketing their products around the globe.

Subject offers the leading business opportunity for people who want to start making money from  day one and work towards fulfilling their personal dreams and ambitions through its unique business concept - Make Money Today and Fulfil The Dreams Tomorrow™.

Respect for people and nature underlie the company’s operating principles and are reflected in its social and environmental policies. Subject supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Subject Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

Brief facts

• 1.5 billion Euros in annual sales

• Approx. 3.6 million Consultants

• 8000 employees

• 1000 products annually

• Co-founder of World Childhood Foundation.

• Global R and D Centre with more than 100 scientists

• 5 own production units in Sweden, Poland, China, Russia and India

• Listed on the OMX Nordic Exchange since March 2004

• Products based on natural ingredients, never tested on animals

• Operations in more than 60 countries of which 13 franchisees

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 51.43

UK Pound

1

Rs. 79.10

Euro

1

Rs. 66.17

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

4

OPERATING SCALE

1~10

4

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

4

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

4

--LEVERAGE

1~10

3

--RESERVES

1~10

--

--CREDIT LINES

1~10

3

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

30

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.