MIRA INFORM REPORT

 

 

Report Date :           

17.01.2012

 

IDENTIFICATION DETAILS

 

Correct Name :

PRIMEURS ET QUALITE

 

 

Registered Office :

Douar Touzikou, Ait Amira, Chtouka Ait Baha, Agadir

 

 

Country :

Morocco

 

 

Financials (as on) :

30.06.2011

 

 

Date of Incorporation :

05.07.2003

 

 

Com. Reg. No.:

4853

 

 

Legal Form :

Societe A Responsibilite Limitee

 

 

Line of Business :

Growing of vegetables and melons, roots and tubers

 

 

No. of Employees :

60

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

634,400 EUR

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

No Complaints

 

 

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – September 30th, 2011

 

Country Name

Previous Rating

                   (30.06.2011)                  

Current Rating

(30.09.2011)

Morocco

a2

a2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


Company name

 

PRIMEURS ET QUALITE

 

 

Rating Briefing

 

Current Recommended Credit:              634,400 EUR

Payment Record:                                   NO COMPLAINTS

 

 

Registration Briefing

 

Registration Number:                             4853

Registration Date:                                  05/07/2003

Legal Form:                                           SOCIETE A RESPONSIBILITE LIMITEE

Latest Financials:                                  June 30, 2011

 

Financial Briefing

 

Nominal Capital:                                    20,000,000 Moroccan Dirham

Issued Capital:                                       N/A

Turnover:                                               346,348,158 Moroccan Dirham

Net Profit:                                               2,435,769 Moroccan Dirham

Net Worth:                                              29,329,136 Moroccan Dirham

 

 

Company Details

 

Company Name:                                          PRIMEURS ET QUALITE

Also trades as:                                            QUALIPRIM

 

Headquarter Address:                                   Douar Touzikou,

                                                                  Ait Amira,

                                                                  Chtouka Ait Baha,

                                                                  Agadir,

                                                                  Morocco

 

Telephone:                                                  +212528 812224

                                                                  +212528 812456

 

Fax:                                                            +212528 812234

                                                                  +212528 812457

 

E‑Mail:                                                        direction@qualiprim.ma

 

 

Company was originally started on 05/07/2003

 

 

Registration & Legal Details

 

Current Legal Form:                                   SOCIETE A RESPONSIBILITE LIMITEE

Registration Address:                                 Douar Touzikou,

                                                                Ait Amira,

                                                                Agadir

Registration Number:                                  4853

Registration Date:                                      05/07/2003

Year/Date Company Established:                05/07/2003

Registration Town:                                     Inzegane

Tax Registration Number:                           06903336

 

 

Capital

 

Currency:                                                                 Moroccan Dirham

Authorized Capital:                                                             20,000,000

Paid Up Capital:                                                                 20,000,000

 

 

Authorized Capital Breakdown

 

Number of Shares: 200,000                         Type of Shares:  None Selected

 

Issued Shares: 200,000                              Value per share: MDH 100.00              

                                                                Value of this type: 20,000,000.00

 

Shareholders

 

Shareholders:

 

Name/Other Information                                                    Shares Held                              % of

                                                                                                                                      Voting/Non‑Voting

                                                                                                                                      capital

Mr. Cherkaoui Ben Ouardia                                           200,000                                     100.00% (VOTING)

 


Principals

 

Name:                                                       Mr Cherkaoui Ben Ouardia

Position within the company:                      Managing director

Country of Birth:                                         Morocco

Nationality:                                                Moroccan

Can fluently speak:                                    Arabic & French

 

Name:                                                       Mr Aziz Rahmani

Position within the company:                      General Director

Country of Birth:                                         Morocco

Nationality:                                                Moroccan

Can fluently speak:                                    Arabic & French

 

Name:                                                       Mr Rabie Graihim

Position within the company:                      Financial Manager

Additional Information:                                Mail : finances@qualiprim.ma

Country of Birth:                                         Morocco

Nationality:                                                Moroccan

Can fluently speak:                                    Arabic & French

 

 

Company Activities

 

NACE Codes:          0113           Growing of vegetables and melons, roots and tubers

 

QUALIPRIM is specialized in growing and export of tomatoes.

 

Subject imports 30% of raw materials : packaging, cord, fiber... from Spain, France & Italy.

 

Subject exports the whole production to Europe mainly : Spain, France, Germany and Russia.

 

Local Reporters consider the investigated company to be LARGE in their field of concern.

 

 

Operations

 

Employees                                               Company Employs: 60

 

HQ Premises                                            Operates from:     Owned Offices

Location:                                                   Suburban Business Area

 

Other Branches

 

                                                               Subject has numerous other branches nationally.

                                                               Number of Branches:                  25

                                                               Additional Information:                 Farms in the area of Chtouka Ait Baha

 

Imports

 

                                                              Import % and type of product:     30% Raw Materials

                                                              Imports From:                            Spain, France, Italy

                                                              Importing Terms:                        Bank transfer

 

 

Exports

 

                                                              Export % and type of product:     100%

                                                              Exports To:                                Spain, France, Germany, Russia

                                                              Exporting Terms:                        bank transfer

 

Trading & Selling

 

                                                               Territory:                                   100% International

                                                              Type of Customer:                     Distributors

                                                              Number of accounts:                  10

 

Vehicles:                                                  Total number of vehicles: 70

 

 

Related Companies

 

Subsidiaries

Affiliates

Information on Related Companies is not available/applicable

 

Bankers

 

Société Générale,

Branch: Agadir Kettani

Avenue du Général Kettani,

Agadir,

Morocco

 

Crédit Agricole du Maroc,

Branch: Agadir Kettani

Avenue du Général Kettani, Immeuble Noussairi,

Agadir,

Morocco

 

 

Financial Information

 

Source:                                                     Mr. Rabie Graihim Financial Manager

Figures are:                                               Official Figures

Currency:                                                  Moroccan Dirham

 

Months        Sales Figures                        Sales                                   Gross Profit/Loss            Net

                                                                                                                                                  Profit/Loss

               12                30/06/2011              346,348,158                         2,435,769                        2,435,769

               12                30/06/2010              322,061,839                         2,104,098                        2,104,098

 

 

 

Balance Sheet & Profit & Loss

 

BALANCE SHEET

                                                                   As at: 30‑Jun‑2011                    As at: 30‑Jun‑2010

  Fixed Assets

  Land & Buildings                                                   3,197,600                                 3,197,600

  Plant & Machinery                                               53,164,610                               55,280,373

  Furniture & Equipment                                           2,652,939                                 2,816,809

  Motor Vehicles                                                      3,629,545                                 4,321,125

  Misc. Fixed Assets                                             10,484,998                                 7,578,547

  Total Fixed Assets                                             73,129,692                               73,194,454

 

  Financial Assets

  Shares in Related Companies                                2,700,000                                 2,700,000

  Loans to related companies

  Investments

  Deposits

  Misc. Financial Assets                                        23,509,190

  Total Financial Assets                                       26,209,190                                 2,700,000

 

  Intangibles

  Goodwill

  Organisational Expenses                                          110,834                                      90,854

  Patents

  Misc. Intangible Assets

  Total Intangible Assets                                          110,834                                      90,854

 

  Current Assets

  Stock                                                                 52,732,490                               48,102,620

  Stock & Work in Progress

  Trade Debtors & receivables                                   6,385,063                               14,991,997

  Provision for bad debs

  Other receivables                                                                                                 6,561,976

  Due from related companies

  Owed by shareholders

  Prepaid expenses                                               17,821,685                                 9,458,432

  Cash                                                                    2,884,761                                 6,185,334

  Tax recoverable                                                     5,218,896                                 1,263,809

  Marketable Securities

  Misc. Current Assets                                           33,851,303                               29,944,299

  Total Current Assets                                        118,894,198                              116,508,467

  Total Assets                                                     218,343,914                              192,493,775

  Owner's Equity & Liabilities

  Issued and paid up capital                                    20,000,000                               20,000,000

  Share premium account

  Retained earnings                                                 6,548,699                                 4,549,806

  Net profit/Loss for the year                                     2,435,769                                 2,104,098

  Revaluation reserves

  Legal Reserves                                                        344,668                                    239,463

  Other reserves

  Net Worth                                                          29,329,136                               26,893,367

 

 

  Deffered Taxation

  Provisions/allowances                                              392,960                                    537,840

  Mortgages/Loans                                                45,189,422                               54,471,227

  Hire purchase

  Due to group of companies

  Minority interest

  Misc. deferred liabilities

  Total Long Term Liabilities                               45,582,382                               55,009,067

 

  Current Liabilities

  Creditors                                                            55,991,018                               58,281,852

  Other creditors                                                        419,819

  Accruals                                                                   52,879                                      38,004

  Bank overdrafts/Loans                                           2,637,408                                 4,961,142

  Misc. Loans

  Directors accounts

  Owing to shareholders                                         84,244,379                               47,228,215

  Owing to related companies

  Proposed dividend

  Long Term‑due 1 year

  Hire Purchase‑under 1 year

  Taxation                                                                   30,960                                      27,380

  Advance receipts

  Misc. Current Liabilities                                              55,933                                      54,748

  Total Current Liabilities                                  143,432,396                              110,591,341

  Owner's Equity & Liabilities                            218,343,914                              192,493,775

 


PROFIT & LOSS

 

                                                                            Figures are:                              Figures are:

                                                                             Fiscal Year                               Fiscal Year

 

                                                        01/07/2010 to 30/06/2011          01/07/2009 to 30/06/2010

  Total Income/Turnover                                        346,348,158                              322,061,839

  Cost of sales

 

  Gross Profit/(Loss)                                            346,348,158                              322,061,839

 

  Admin/selling expenses                                     286,175,628                              265,402,538

  Services                                                             25,469,778                               22,961,944

  Salaries                                                               4,243,070                                 3,784,204

  Auditors Fee                                                           286,336                                    529,855

  Stock Depreciation

  Depreciation                                                       24,820,521                               23,335,648

  Misc. Operating Expenses

  Misc. Operating Income                                           157,984                                    423,297

  Net Operating Profit/(Loss)                                  5,510,809                                 6,470,947

 

  Interest Receivable/Finance Income

  Group related income

  Misc. Financial Income                                            148,973                                       4,285

  Total Financial Income                                         148,973                                       4,285

 

  Interest Payable/Finance costs                              3,223,684                                 4,371,112

  Misc. financial expenses                                                329                                            22

  Total Financial Expenses                                   3,224,013                                 4,371,134

 

  Profit/(Loss) before taxes                                    2,435,769                                 2,104,098

 

  Income Tax

  Other Tax

  Profit/(Loss) after taxes                                       2,435,769                                 2,104,098

 

  Extraordinary items

  Exceptional items

  Misc. Items

 

  Net Profit/(Loss)                                                  2,435,769                                 2,104,098

 

 

  Previous years retained earnings

  Current years net income                                       2,435,769                                 2,104,098

  Misc. additions in current year

  Current years net loss

  Dividends in current year

  Withdrawals in current year

  Misc. deductions in current year

 

  Retained earnings at end of                               2,435,769                                 2,104,098

  financial period

 

  Average employees

 

  Directors fee

  Earnings per share

  Earnings per share‑previous year

 

 

Auditors Comments

 

Date accounts obtained:                          13/01/2012

Accounts obtained from:                          Subject's accountant

 

Auditors Opinion:                                     The audited financial statement gives a true and fair view of the state

                                                                of affairs of the subject

 

                                                                Financial Statements have been prepared on an on‑going basis.

                                                                Assuming support of: shareholders

 

 

FINANCIAL RATIOS / COMPARATIVE DATA

 

                                      Actual Company      Industrial Averages     Actual Company      Industrial Averages

                                        Results (2011)                   (2011)                   Results (2010)                   (2010)

  Liquidity Ratios

  Current Ratio                                      0.83                            0.83                           1.05                            1.20

  Acid Test Ratio                                   0.46                            0.46                           0.62                            0.76

  Accounts                                            0.16                            0.16                           0.18                            0.17

  Payable/Sales Ratio

  Current Liabilities/Net                          4.89                            4.89                           4.11                            2.46

  Worth

  Total Liabilities/Net                              6.44                            6.44                           6.16                            3.60

  Worth

  Fixed Assets/Net                             249.34                        249.34                        272.17                        182.65

  Worth (%)

 

  Profitability Ratios

  Gross Profit Ratio (%)                      100.00                        100.00                        100.00                        100.00

  Return on Capital                                3.25                            3.25                           2.57                            0.25

  Employed (ROCE)(%)

  Net Profit/Sales (%)                             0.70                            0.70                           0.65                           ‑0.14

  Return on Assets (%)                          1.12                            1.12                           1.09                           ‑0.09

 

  Efficiency Ratios

  Sales/Working Capital                      ‑14.11                         ‑14.11                          54.43                          32.23

  Assets/Sales(%)                               63.04                          63.04                          59.77                          66.76

  Shareholders                                      8.30                            8.30                           7.82                            2.64

  Return(%)

  Average Collection                             11.26                          11.26                                                           32.21

  Period

 

  Leverage Ratios

  Capital Employed                              11.85                          11.85                          12.02                            7.38

  Capital Structure (%)                         60.85                          60.85                          67.16                          42.77

 

  Number of                                                                                 5                                                                  5

  Companies within the

  industry (NACE A)

  Statistics based on                                       Agriculture, forestry                                       Agriculture, forestry

  NACE(A)                                                      and fishing                                                    and fishing

 

 

INDUSTRY SECTOR COMPARATIVE DATA

 

        Elements Taken              Result for specific                    RANKING                Total Companies Used

                                                      company

DATE OF REGISTRATION                        05/07/2003                                       8                                     11

TOTAL EMPLOYEES                                            60                                       9                                     12

SALES (2011)                                          30,450,930                                       1                                       1

SALES (2010)                                          28,315,677                                       3                                       5

NET PROFIT (2011)                                      214,153                                       1                                       1

NET PROFIT (2010)                                      184,992                                       1                                       2

TOTAL ASSETS (2011)                             19,196,797                                       1                                       1

TOTAL ASSETS (2010)                             16,924,053                                       4                                       5

 

                                                                                                                                        Currency: EUROS

Rankings:

 

The results given below are calculated against companies with the Database for the specific country.

 

Scale: 1 is the highest result found in our database.

Example: Ranking 5: Total Companies used to generate the Ranking : 20

This means that this company is the 5th largest company out of 20 found in our database in the specific industry

 


Charts of Financial Trends and Industry Comparisons

 

PLEASE NOTE THAT CHARTS ARE SHOWN IN EUROS FOR TREND AND COMPARISON PURPOSES

 

The statistical Industrial Average results are calculated against companies within the database for the specific country.

 

 

 

 

 

 

 

 

 

 

Payments

 

Subject's payments reported to be:        NO COMPLAINTS

 

 

Representation

 

Other Comments

Other Comments:                                      Patent N° : 49866222

 

 

Interview & Reporter Comments

 

Name/Title:                                                Mr. Rabie Graihim Financial Manager

 

Comment:                                                 Subject has confirmed the general details shown in the report.

 

 

Reporter Comment:                                    Please note that the address mentioned in the enquiry: " Route de

                                                                Tiznit ‑ Tin Mansour Km 39, Belfaa Zone Industrielle, Agadir “belongs

                                                                to the company

                                                                MARAISSA : SOCIETE ANONYME DE PRODUCTION

                                                                MARAICHERE ET HORTICOLE DU MASSA.

 


                                                                The telephone number mentioned in the enquiry : 212528 882224 is

                                                                out of service.

 

Conclusions

 

Local Reputation:                                       The company being investigated is considered by local reporters to be

                                                                a Fair / Normal Trade Risk.

 

General Conclusion:                                   Local informants consider granting of credit to be a fair trade risk.

 

Owner/Shareholders Comments:                 All or most of the owners / shareholders have an active participation in

                                                                the running of the business.

 

Financial Results Trend:                             Financial Information indicates that the business activities of the

                                                                company are showing an upward turn.

 

Age of Business:                                       The company is long established in the local market.

 

 

 

 


FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.51.65

UK Pound

1

Rs.79.09

Euro

1

Rs.65.32

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.