MIRA INFORM REPORT

Report Date :

19.01.2012

IDENTIFICATION DETAILS

Name :	MOULIS ADVERTISING SERVICE PRIVATE LIMITED (w.e.f. 28.02.2002)
Formerly Known As :	MOULIS EURO RSCG ADVERTISING SERVICE PRIVATE LIMITED
Registered Office :	4, First Floor, 'Rams', 22, West Cott Road, Royapettah, Chennai – 600 014, Tamilnadu
Country :	India
Financials (as on) :	31.03.2011
Date of Incorporation :	20.01.1978
Com. Reg. No.:	18-007433
Capital Investment / Paid-up Capital :	Rs.4.950 millions
CIN No.: [Company Identification No.]	U74300TN1978PTC007433
TAN No.: [Tax Deduction & Collection Account No.]	CHEM00428B
PAN No.: [Permanent Account No.]	AAACM6186A
Legal Form :	Private Limited Liability Company
Line of Business :	Providing Advertising Service.
No. of Employees :	Approximately 70 (20 In Mumbai Office and 50 In Branch Office)

RATING & COMMENTS

MIRA’s Rating :

B (27)

RATING		STATUS	PROPOSED CREDIT LINE
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small

Maximum Credit Limit :	USD 16000
Status :	Moderate
Payment Behaviour :	Slow
Litigation :	Clear
Comments :	Subject is an established company having moderate track. There appears some accumulated losses recorded by the company. However, trade relations are reported as fair. Business is active. Payments are reported to be slow. The company can be considered for business dealings with some cautions.

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

INFORMATION PARTED BY

Name :	Shiva
Designation :	Accounts Department
Contact No.:	91-22-66845022
Date :	18.01.2012

LOCATIONS

Registered Office :	4, First Floor, 'Rams', 22, West Cott Road, Royapettah, Chennai – 600 014, Tamilnadu, India
Tel. No.:	91-44-28526636
Fax No.:	Not Available
E-Mail :	moulisadvertising@gmail.com
Website :	http://www.moulis.in
Location :	Owned
Branch Office :	Flat No.2, 1^st Floor, Jairam Niwas, Plot No.5A, Sindhi Society, Sion-Trombay Road, Chembur, Mumbai - 400 071, Maharashtra, India
Tel. No.:	91-22-66845022
Fax No.:	91-22-66845050
E-Mail :	rcmouli@moulisadvertising.com
Branch Office :	Also located at: v Bangalore v Delhi v Hyderabad v Thiruvanathapuram v Bhopal v Nagpur v Kolkata
Overseas Office 1 :	No.45, 7^th Floor, Al Thuraya Tower 02, Dubai Media City, Dubai, UAE
Overseas Office 2 :	Al Fakher – Moulis International, Al Khuwair, Muscat

DIRECTORS

As on 29.09.2011

Name :

Mr. Ramesh Ramabadran

Designation :

Managing director

Address :

8, First Street, Balaji Nagar, Royapettah, Chennai – 600 014, Tamilnadu, India

Date of Birth/Age :

07.03.1953

Date of Appointment :

20.01.1978

DIN No.:

00521952

Name :

Mr. Chandramouli Ramabadran

Designation :

Director

Address :

F 31, 2/3, Panch Kamal Sector, 29, Vashi, Navi Mumbai – 400 703, Maharashtra, India

Date of Birth/Age :

26.01.1958

Date of Appointment :

20.01.1978

DIN No.:

00896964

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Company Status	Defaulting status
1	U74300TN1978PTC007433	Moulis Advertising Service Private Limited	Director	20-01-78	20-01-78	Active	NO
2	U17111TZ1993PTC004271	Gene Pharmaceutical and Biotech India Private Limited	Additional director	04-07-07	04-07-07	Dormant	NO

Name :

Aruna Subramaniam

Designation :

Director

Address :

No.18, Sriram Nagar, South Street, Alwarpet, Chennai – 600 018, Tamilnadu, India

Date of Birth/Age :

26.05.1957

Date of Appointment :

20.09.2005

DIN No.:

00896962

KEY EXECUTIVES

Name :	Shiva
Designation :	Accounts Department

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

As on 29.09.2011

Names of Shareholders	No. of Shares
R. Ramesh	15163
R. Chandramouli	15163
Champa Karthik	7847
Lalitha Sundar	3709
Aruna Subramaniam	200
J.R. Subramaniam	1
Anuja Iyer	3708
Sairamabadran	3709
Total	49500

As on 29.09.2011

Equity Share Breakup	Percentage of Holding
Category
Directors or relatives of directors	100.00

BUSINESS DETAILS

Line of Business :	Providing Advertising Service.
Terms :
Selling :	Cash and Credit
Purchasing :	Cash, Credit and Cheque

GENERAL INFORMATION

Customers :

Others

No. of Employees :

Approximately 70 (20 In Mumbai Office and 50 In Branch Office)

Bankers :

v City Union Bank, 30, Mandaveli Street, Chennai – 600 028, Tamilnadu, India

v State Bank of India

v Indian Bank

v Citi Bank

Facilities :

Secured Loans	31.03.2011 Rs. In Millions	31.03.2010 Rs. In Millions
City Union Bank (Secured against Debtors)	22.827	18.808
IOB (Temporary Overdraft without Security)		3.383
Indian Bank Car Loan/ Citi Bank (Secured against Car)		0.320
SBI Car Loan (Secured against Car)		0.078
Total	22.827	22.589

Banking Relations :	--
Auditors :
Name :	N.R. Rajagopalan and Company Chartered Accountants
Address :	New No.23, Old No.15, South Road, West CIT Nagar, Chennai – 600 035, Tamilnadu, India
Tel. No.:	91-44-24321674
Mobile No.:	91-9840043213/ 9840702002
Fax No.:	91-44-24321674
E-Mail :	ram-nar@hotmail.com purushothamankg2004@yahoo.co.uk nrrconrr@yahoo.in
Income-tax PAN of auditor or auditor's firm :	AAHFN2737J

CAPITAL STRUCTURE

As on 29.09.2011

Authorised Capital :

No. of Shares	Type	Value	Amount
50000	Equity Shares	Rs.100/- each	Rs.5.000 millions

Issued, Subscribed & Paid-up Capital :

No. of Shares	Type	Value	Amount
49500	Equity Shares	Rs.100/- each	Rs.4.950 millions

FINANCIAL DATA

[all figures are in Rupees Millions]

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS		31.03.2011	31.03.2010	31.03.2009
SHAREHOLDERS FUNDS
1] Share Capital		4.950	4.950	4.950
2] Share Application Money		0.000	0.000	0.000
3] Reserves & Surplus		4.703	4.703	4.703
4] (Accumulated Losses)		(5.723)	(2.567)	(2.850)
NETWORTH		3.930	7.086	6.803
LOAN FUNDS
1] Secured Loans		22.827	22.589	18.790
2] Unsecured Loans		0.259	0.000	0.000
TOTAL BORROWING		23.086	22.589	18.790
DEFERRED TAX LIABILITIES		0.042	0.034	0.078
TOTAL		27.058	29.709	25.671
APPLICATION OF FUNDS
FIXED ASSETS [Net Block]		2.132	2.541	3.263
Capital work-in-progress		0.000	0.000	0.000
INVESTMENT		0.178	1.722	1.327
DEFERRED TAX ASSETS		0.000	0.000	0.000
CURRENT ASSETS, LOANS & ADVANCES
	Inventories	0.000	0.000	0.000
	Sundry Debtors	30.712	43.280	43.258
	Cash & Bank Balances	5.483	9.305	14.199
	Other Current Assets	1.865	3.181	3.310
	Loans & Advances	13.961	8.508	5.506
Total Current Assets		52.021	64.274	66.273
Less : CURRENT LIABILITIES & PROVISIONS
	Sundry Creditors	27.273	36.785	42.424
	Other Current Liabilities & Provisions		2.043	2.768
Total Current Liabilities		27.273	38.828	45.192
Net Current Assets		24.748	25.446	21.081
MISCELLANEOUS EXPENSES		0.000	0.000	0.000
TOTAL		27.058	29.709	25.671

PROFIT & LOSS ACCOUNT

	PARTICULARS		31.03.2011	31.03.2010	31.03.2009
	SALES
		Income	247.045	246.020	310.715
		Other Income	0.421	2.190	2.805
		TOTAL (A)	247.466	248.210	313.520
Less	EXPENSES
		Direct Cost	247.832	213.214	268.056
		Administrative Cost		17.637	19.722
		Personnel Cost		12.186	12.209
		Selling & Sales Promotional Cost		2.098	5.003
		TOTAL (B)	247.832	245.135	304.990
Less	PROFIT/ (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B) (C)		(0.366)	3.075	8.530
Less	INTEREST & FINANCIAL EXPENSES (D)		2.112	1.713	2.135
	PROFIT/ (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D) (E)		(2.478)	1.362	6.395
Less/ Add	DEPRECIATION/ AMORTISATION (F)		0.678	0.862	0.926
	PROFIT/ (LOSS) BEFORE TAX (E-F) (G)		(3.156)	0.500	5.469
Less	TAX (H)		NA	0.217	2.619
	PROFIT/ (LOSS) AFTER TAX (G-H) (I)		NA	0.283	2.850
	EARNINGS IN FOREIGN CURRENCY		2.800	NA	NA
	Earnings/ (Loss) Per Share (Rs.)		NA	5.72	57.58

KEY RATIOS

PARTICULARS		31.03.2011	31.03.2010	31.03.2009
PAT / Total Income	(%)	NA	0.11	0.91
Net Profit Margin (PBT/Sales)	(%)	(1.28)	0.20	1.76
Return on Total Assets (PBT/Total Assets}	(%)	(5.83)	0.75	7.86
Return on Investment (ROI) (PBT/Networth)		(0.80)	0.07	0.80
Debt Equity Ratio (Total Liability/Networth)		12.81	8.67	9.40
Current Ratio (Current Asset/Current Liability)		1.91	1.66	1.47

LOCAL AGENCY FURTHER INFORMATION

Check List by Info Agents	Available in Report (Yes / No)
1) Year of Establishment	Yes
2) Locality of the firm	Yes
3) Constitutions of the firm	Yes
4) Premises details	Yes
5) Type of Business	Yes
6) Line of Business	Yes
7) Promoter’s background	--
8) No. of employees	Yes
9) Name of person contacted	Yes
10) Designation of contact person	Yes
11) Turnover of firm for last three years	Yes
12) Profitability for last three years	No
13) Reasons for variation <> 20%	No
14) Estimation for coming financial year	No
15) Capital in the business	Yes
16) Details of sister concerns	No
17) Major suppliers	No
18) Major customers	No
19) Payments terms	Yes
20) Export / Import details (if applicable)	No
21) Market information	--
22) Litigations that the firm / promoter involved in	--
23) Banking Details	Yes
24) Banking facility details	No
25) Conduct of the banking account	--
26) Buyer visit details	--
27) Financials, if provided	Yes
28) Incorporation details, if applicable	--
29) Last accounts filed at ROC	--
30) Major Shareholders, if available	--

Details of Sundry Creditors:

Particulars	31.03.2011 (Rs. in millions)	31.03.2010 (Rs. in millions)	31.03.2009 (Rs. in millions)
Sundry Creditors – Trade	NA	36.785	42.424

OPERATIONS:

The income earned by the company during the period has marginally increased but the company has incurred losses. This is due to increase in operating expenses as well as interest payments.

FORM 8:

Corporate identity number of the company	U74300TN1978PTC007433
Name of the company	MOULIS ADVERTISING SERVICE PRIVATE LIMITED
Address of the registered office or of the principal place of business in India of the company	4, First Floor, 'Rams', 22, West Cott Road, Royapettah, Chennai – 600 014, Tamilnadu, India E-Mail: moulisadvertising@gmail.com
This form is for	Modification of charge
Charge identification number of the modified	10166597
Type of charge	Book Debts
Particular of charge holder	City Union Bank, 30, Mandaveli Street, Chennai – 600 028, Tamilnadu, India E-Mail: cub036@vsnl.net
Nature of description of the instrument creating or modifying the charge	Agreement of Hypothecation of book debts dated 06.10.2011
Date of instrument Creating the charge	06.10.2011
Amount secured by the charge	Rs.20.000 millions
Brief particulars of the principal terms an conditions and extent and operation of the charge	Rate of Interest: As per the sanction letter Terms of Repayment: As per the sanction letter Margin: As per the sanction letter Extent and Operation of the charge: First Charge on all book debts, outstandings, moneys receivables, claims and bills which are now due and owing or which may at any time hereafter during the continuance of the security become due and owing to the Borrower in the course of it's business by any person, firm, company, or by the Government or any local or public body or authority.
Short particulars of the property charged	Book debts of the company Immovable property of the Directors/shareholders
Particulars of the present modification	The Present limit of Rs.15.000 millions has been enhanced to Rs.20.000 millions as detailed in the Sanction letter Dated 03.10.2011

FIXED ASSETS:

v Furniture and Fittings

v Computers

v Vehicles

v Office Equipment

CMT REPORT (Corruption, Money Laundering & Terrorism]

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

1] INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

2] Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

3] Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

4] Record on Financial Crime :

Charges or conviction registered against subject: None

5] Records on Violation of Anti-Corruption Laws :

Charges or investigation registered against subject: None

6] Records on Int’l Anti-Money Laundering Laws/Standards :

Charges or investigation registered against subject: None

7] Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

8] Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

9] Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

10] Press Report :

No press reports / filings exists on the subject.

CORPORATE GOVERNANCE

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

CONTRAVENTION

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs.50.67
UK Pound	1	Rs.77.72
Euro	1	Rs.64.63

SCORE & RATING EXPLANATIONS

SCORE FACTORS	RANGE	POINTS
HISTORY	1~10	5
PAID-UP CAPITAL	1~10	3
OPERATING SCALE	1~10	3
FINANCIAL CONDITION
--BUSINESS SCALE	1~10	3
--PROFITABILIRY	1~10	2
--LIQUIDITY	1~10	3
--LEVERAGE	1~10	3
--RESERVES	1~10	3
--CREDIT LINES	1~10	2
--MARGINS	-5~5	-
DEMERIT POINTS
--BANK CHARGES	YES/NO	YES
--LITIGATION	YES/NO	NO
--OTHER ADVERSE INFORMATION	YES/NO	NO
MERIT POINTS
--SOLE DISTRIBUTORSHIP	YES/NO	NO
--EXPORT ACTIVITIES	YES/NO	NO
--AFFILIATION	YES/NO	NO
--LISTED	YES/NO	NO
--OTHER MERIT FACTORS	YES/NO	YES
TOTAL		27

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
-	NB	New Business	-

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.