MIRA INFORM REPORT

 

 

Report Date :

11.07.2012

 

IDENTIFICATION DETAILS

 

Name :

TATA GLOBAL BEVERAGES LIMITED (w.e.f. 02.07.2010)

 

 

Formerly Known As :

TATA TEA LIMITED

 

 

Registered Office :

1, Bishop Lefroy Road, Kolkata 700020, West Bengal

 

 

Country :

India

 

 

Financials (as on) :

31.03.2011

 

 

Date of Incorporation :

18.10.1962

 

 

Com. Reg. No.:

031425

 

 

Capital Investment / Paid-up Capital :

Rs. 618.399 millions

 

 

CIN No.:

[Company Identification No.]

L15491WB1962PLC031425

 

 

Legal Form :

Public Limited Liability Company, Company's Shares are Listed on Stock Exchange

 

 

Line of Business :

Manufacturer of Tea

 

 

No. of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Aa (76)

 

RATING

STATUS

PROPOSED CREDIT LINE

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

Large

 

Maximum Credit Limit :

USD 82258104

 

 

Status :

Excellent

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a subsidiary of the Tata Group. It is a global beverage business and the worlds second largest tea company. It is an old and well established reputed company having excellent track records. Financial position of the company appears to be strong. Directors are reported as experienced and knowledgeable businessmen.

 

Trade relations are reported as praiseworthy. Business is active. Payments are reported to be regular and as per commitments.

 

The company can be considered best for business dealings at usual trade terms and conditions. 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31st, 2012

 

Country Name

Previous Rating

(31.12.2011)

Current Rating

(31.03.2012)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

LOCATIONS

 

Registered Office :

1, Bishop Lefroy Road, Kolkata 700020, West Bengal, India 

Tel. No.:

91-33-22811807 / 3709 / 3779 / 3891 / 4422

Fax No.:

91-33-22811199

E-Mail :

v.madan@tataglobalbeverages.com

Website :

www.tataglobalbeverages.com

 

 

Plant locations :

a) Survey No. 14/4,A2 and 14/5, NH 4, Bangalore Tumkur Road, Malonagathi Hally, T. Begur Post, Nelamangla Taluk, Bangalore Rural District, Karnataka – 562 123, India

 

b) Periakanal Estate, PO Munnar, Dist. Idukki, Kerala – 685 612, India

 

c) Pullivasal Estate and Packeting centre - PO Munnar, Dist.Idukki, Kerala – 685 612, India

 

d) Instant Tea Operations, Post Box No. 3, Idukki district, Munnar, Kerala – 685 612 (including Nullatani factory)

 

e) Tata Tetley Division: 73 KPK Menon Road; Willingdon Island, Kochi, Kerala – 682 003 and an extension unit at 40, Milne Road, Willingdon Island, Kochi, Kerala – 682 003, India

 

 

DIRECTORS

 

AS ON 31.03.2011

 

Name :

Mr. R N Tata

Designation :

Chairman

 

 

Name :

Mr. R K Krishna Kumar

Designation :

Vice-Chairman

 

 

Name :

Mr. F K Kavarana

Designation :

Director

 

 

Name :

Mr. U M Rao

Designation :

Director

 

 

Name :

Mr .A R Gandhi

Designation :

Director

 

 

Name :

Mrs. M Srinivasan

Designation :

Director

 

 

Name :

Mr. A Singh

Designation :

Director

 

 

Name :

Mr. J S Bilimoria

Designation :

Director

 

 

Name :

Mr. V Leeladhar

Designation :

Director

 

 

Name :

Mrs. Ranjana Kumar

Designation :

Director

 

 

Name :

Mr. Ajay Shankar (joined from 30.4.2010)

Designation :

Director

 

 

Name :

Mr. P D Unsworth (up to 30.6.2011)

Designation :

Director

 

 

Name :

Mr. P T Siganporia

Designation :

Managing Director

 

 

Name :

Mrs. S Talwar 

Designation :

Whole-time Director) (up to 30.7.2010

 

 

KEY EXECUTIVES

 

Name :

Mr. V Madan

Designation :

Vice President and Secretary

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 31.03.2012

 

Category of Shareholder

Total No. of Shares

% of total No. of Shares

 

 

As a % of (A+B+C)

(A) Shareholding of Promoter and Promoter Group

 

 

(1) Indian

 

 

Bodies Corporate

217,683,190

35.20

Sub Total

217,683,190

35.20

(2) Foreign

 

 

Total shareholding of Promoter and Promoter Group (A)

217,683,190

35.20

(B) Public Shareholding

 

 

(1) Institutions

 

 

Mutual Funds / UTI

25,633,420

4.15

Financial Institutions / Banks

100,587,163

16.27

Central Government / State Government(s)

5,850

-

Insurance Companies

31,525,842

5.10

Foreign Institutional Investors

94,107,639

15.22

Sub Total

251,859,914

40.73

(2) Non-Institutions

 

 

Bodies Corporate

14,436,821

2.33

Individuals

 

 

Individual shareholders holding nominal share capital up to Rs. 0.100 million

125,442,097

20.28

Individual shareholders holding nominal share capital in excess of Rs. 0.100 million

4,779,680

0.77

Any Others (Specify)

4,052,743

0.66

Non Resident Indians

3,292,073

0.53

Trusts

508,280

0.08

Directors & their Relatives & Friends

180,390

0.03

Foreign Bodies - D R

62,000

0.01

Foreign Instituional Investors - DR

3,500

-

Foreign Nationals - DR

6,500

-

Sub Total

148,711,341

24.05

Total Public shareholding (B)

400,571,255

64.78

Total (A)+(B)

618,254,445

99.98

(C) Shares held by Custodians and against which Depository Receipts have been issued

-

-

(1) Promoter and Promoter Group

-

-

(2) Public

144,125

0.02

Sub Total

144,125

0.02

Total (A)+(B)+(C)

618,398,570

100.00

 


 

BUSINESS DETAILS

 

Line of Business :

Manufacturer of Tea

 

 

Products :

 

ITC Code

Product Description

21012010

Instant Tea

--

Tea, Whether or Not Flavoured

 

PRODUCTION STATUS

 

AS ON 31.03.2011

 

Particulars

Unit

Actual Production

Tea *

Kgs. in Millions

87.678

(Excluding free issues to labour and samples) 0.495

 

* Includes production through contract packers 68.172 millions Kgs.

 

 

GENERAL INFORMATION

 

No. of Employees :

Not Available

 

 

Bankers :

·         AXIS Bank Limited

·         Bank of America

·         Bank of Baroda

·         Citibank N.A.

·         Deutsche Bank

·         HDFC Bank Limited

·         ICICI Bank Limited

·         Standard Chartered Bank

·         State Bank of India

·         State Bank of Travancore

·         The Hongkong and Shanghai Banking Corporation Limited

·         The Royal Bank of Scotland N.V.

·         Yes Bank Limited

 

 

Facilities :

Rs. In Millions

 

SECURED LOAN

31.03.2011

 

31.03.2010

 

3250, 9.40% Non-Convertible, privately placed, Debentures of Rs. 1.000 million each

The debentures were secured by way of a first mortgage on certain immovable properties of the Company and pledge of shares of certain companies held as investment.

 

0.000

3250.000

3250, 3% Non-Convertible, privately placed, Debentures of Rs. 1.000 million each

Redeemable at a premium of Rs.1,95,247 per debenture on 4.11.2013, at the end of 3 years from the date of allotment, i.e. 4.11.2010. The debentures are secured by way of a first mortgage on certain immovable properties of the Company and pledge of shares of certain companies held as investment.

 

3250.000

0.000

From Banks

Working Capital Facilities

Secured by way of hypothecation of raw materials, finished products, stores and spares, crop, book debts and movable assets other than plant and machinery and furniture.

1804.683

1714.450

Total

5054.683

4964.450

 

 

 

UNSECURED LOAN

 

 

 

Other than Short Term

 

 

From Bank

0.000

32.143

Total

 

32.143

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

N M Raiji and Company

Chartered Accountant

 

 

Subsidiaries:

·         Tata Global Beverages Group Limited (formerly Tata Tea GB Limited)

·         Alliance Coffee Limited

·         Tata Global Beverages Holdings Limited (formerly Tetley Group Holdings Limited)

·         Tata Tea Extractions Inc (formerly Tata Tea Inc.)

·         Tata Global Beverages Services Limited (formerly The Tetley Group Limited, UK)

·         Tata Global Beverages Capital Limited (formerly Tata Tea (GB) Capital Limited)

·         Tata Global Beverages GB Limited (formerly Tetley GB Limited)

·         Mount Everest Mineral Water Limited

·         Tata Global Beverages Overseas Holdings Limited

·         (formerly Tetley Overseas Holdings Limited)

·         Zhejiang Tata Tea Extraction Company Limited

·         Tata Tea Holdings Private Limited

·         Tata Global Beverages Overseas Limited (formerly Tetley Overseas Limited)

·         Lyons Tetley Limited

·         Tata Coffee Limited

·         Consolidated Coffee Inc.

·         Eight ‘O Clock Coffee Company

·         Tata Global Beverages U.S. Holdings, Inc. (formerly Tetley US Holdings Inc.)

·         Tetley USA Inc.

·         Tata Global Beverages Canada Inc. (formerly Tetley Canada Inc.)

·         Tata Global Beverages Australia Pty. Limited (formerly Tetley Australia Pty. Limited)

·         Stansand Limited

·         Stansand (Brokers) Limited

·         Stansand (Africa) Limited

·         Stansand (Central Africa) Limited

·         Tata Global Beverages Polska sp. zo.o (formerly Tetley Polska sp. zo.o)

·         Drassington Limited UK

·         Good Earth Corporation

·         Good Earth Teas Inc.

·         Teapigs Limited

·         Tata Global Beverages Czech Republic a.s. (formerly Jemca a.s.)

·         Joekels Tea Packers (Proprietary) Limited (South Africa)

·         Tata Global Beverages Investments Limited (formerly Tata Tea (GB) Investments Limited)

·         Campestres Holdings Limited

·         Kahutara Holdings Limited

·         Suntyco Holding Limited

·         Onomento Company Limited

·         OOO Tea Trade LLC

·         OOO Sunty LLC

 

 

Joint Ventures:

Nourish Company Beverages Limited

 

 

Associates :

·         Estate Management Services Private Limited, Sri Lanka

·         Watawala Plantations Limited, Sri Lanka

·         Amalgamated Plantations Private Limited

 


 

CAPITAL STRUCTURE

 

AS ON 31.03.2011

 

Authorised Capital :

 

No. of Shares

Type

Value

Amount

 

 

 

 

750000000

Equity Shares

Re. 1 each

Rs. 750.000 millions

 

 

Issued, Subscribed & Paid-up Capital * :

 

No. of Shares

Type

Value

Amount

 

 

 

 

618398570

Equity Shares

Re. 1 each

Rs. 618.399 millions

 

 

Of the above,

 

a) 7,23,80,730 Shares were allotted as fully paid pursuant to a contract without payment being received in cash

b) 33,18,06,740 Shares were allotted as fully paid Bonus Shares by capitalisation of General Reserve and Securities Premium Account

 

* With effect from record date 2 July 2010, the face value of the Company’s shares have been subdivided from Rs. 10 per share to Re. 1 per share.

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2011

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

618.399

618.399

618.399

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

19946.127

20160.018

17374.755

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

20564.526

20778.417

17993.154

LOAN FUNDS

 

 

 

1] Secured Loans

5054.683

4964.450

4453.603

2] Unsecured Loans

0.000

32.143

3096.429

TOTAL BORROWING

5054.683

4996.593

7550.032

DEFERRED TAX LIABILITIES

0.000

0.000

38.000

 

 

 

 

TOTAL

25619.209

25775.010

25581.186

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

1120.191

1057.935

970.576

Capital work-in-progress

30.292

55.702

68.984

 

 

 

 

INVESTMENT

22909.071

23090.492

20736.743

DEFERREX TAX ASSETS

87.975

8.203

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

4299.116

3781.381

2911.031

 

Sundry Debtors

1018.966

1163.909

918.444

 

Cash & Bank Balances

68.722

53.604

456.495

 

Other Current Assets

57.757

89.744

3061.878

 

Loans & Advances

1460.326

1363.662

979.781

Total Current Assets

6904.887

6452.300

8327.629

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

2852.981

2737.798

2842.361

 

Other Current Liabilities

801.509

261.387

263.281

 

Provisions

1778.717

1890.437

1493.057

Total Current Liabilities

5433.207

4889.622

4598.699

Net Current Assets

1471.680

1562.678

3728.930

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

75.953

 

 

 

 

TOTAL

25619.209

25775.010

25581.186

 

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2011

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

Sales

17926.217

16979.226

13615.285

 

 

Other Income

187.894

176.900

177.178

 

 

Investment Income

1028.824

1212.301

1453.902

 

 

TOTAL                                     (A)

19142.935

18368.427

15246.365

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Purchases

10.349

15.691

44.793

 

 

Cost of Materials

10911.604

9938.266

7859.879

 

 

Accretion to Stock

(257.820)

(146.877)

(186.720)

 

 

Administrative Expenses

5992.611

5434.461

4549.408

 

 

TOTAL                                     (B)

16656.744

15241.541

12267.360

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

2486.191

3126.886

2979.005

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

291.810

450.602

485.973

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

2194.381

2676.284

2493.032

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

123.558

123.241

106.492

 

 

 

 

 

 

Exceptional Income

232.948

(2401.279)

95.925

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

2303.771

4954.322

2290.615

 

 

 

 

 

Less

TAX                                                                  (H)

497.920

1039.620

700.000

 

 

 

 

 

 

PROFIT AFTER TAX (G-H)                                (I)

1805.851

3914.702

1590.615

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

3462.589

1580.654

1702.483

 

 

 

 

 

Less

APPROPRIATIONS

 

 

 

 

 

Transfer to Debenture Redemption Reserve

0.000

210.000

300.000

 

 

Transfer to General Reserve

180.600

391.500

159.100

 

 

Dividend

1236.797

1236.797

1082.197

 

 

Tax on Dividend

178.558

194.470

171.147

 

BALANCE CARRIED TO THE B/S

3672.485

3462.589

1580.654

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

1555.648

1555.884

1367.307

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw Materials

362.559

354.887

305.589

 

 

Stores & Spares

186.876

164.010

198.998

 

 

Capital Goods

0.723

102.378

7.367

 

TOTAL IMPORTS

550.158

621.275

511.954

 

 

 

 

 

 

Earnings Per Share (Rs.)

2.92

6.33

--

 

 

QUARTERLY RESULTS

 

PARTICULARS

30.06.2011

 

30.09.2011

31.12.2011

31.03.2012

 

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

Net Sales

5194.600

5111.300

5305.100

4741.900

Total Expenditure

4592.800

4602.400

4654.600

4218.200

PBIDT (Excl OI)

601.800

508.900

650.500

523.700

Other Income

64.600

272.500

434.900

76.100

Operating Profit

666.400

781.400

1085.400

599.800

Interest

14.900

14.600

45.900

72.900

Exceptional Items

1096.000

(34.400)

(139.200)

(87.500)

PBDT

1747.500

732.400

900.300

439.400

Depreciation

30.500

29.400

28.600

31.900

Profit Before Tax

1717.000

703.000

871.700

407.500

Tax

72.100

198.400

287.500

114.300

Provisions and contingencies

0.000

0.000

0.000

0.000

Profit After Tax

1644.900

504.600

584.200

293.200

Extraordinary Items

0.000

0.000

0.000

0.000

Prior Period Expenses

0.000

0.000

0.000

0.000

Other Adjustments

0.000

0.000

0.000

0.000

Net Profit

1644.900

504.600

584.200

293.200

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2011

31.03.2010

31.03.2009

PAT / Total Income

(%)

9.43

21.31

10.43

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

12.85

29.17

16.82

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

28.70

65.96

24.63

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.11

0.23

0.12

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

0.50

0.47

0.67

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.27

1.31

1.81

 

LOCAL AGENCY FURTHER INFORMATION

 

FINANCIAL HIGHLIGHTS

The Company was able to implement price increases in selective categories, to recover a significant part of the input cost increases during the year. The Company performed creditably in a difficult year, maintaining volume leadership in India, with the key brands recording impressive growth. The Company continued to invest behind its brands and aggressively pursue its innovation agenda by introducing new health and wellness products and creating different ways of increasing the consumption of tea at various price points. Total income for 2010/11 at Rs. 19140 millions registered a four per cent increase over the previous year, attributable to improved branded tea business aided by price increases and volume improvements. Profit before tax and exceptional items at Rs. 2070 millions was lower due to input cost increases and increased spend on brand building. Exceptional items in the previous year included significant profits from sale of investments. Profit after tax at Rs. 1810 millions, also reflects this lower profits from the sale of investments compared with the previous year.

 

Review of Activities

The Indian Tea Industry

Fiscal 2010/11 was another good year for the Indian Tea Industry, which witnessed strong commodity prices on the back of buoyant domestic demand estimated at 3 per cent to 4 per cent. All India crop was lower than the previous year by 12.50 M kgs largely due to adverse climatic conditions. The markets experienced a significant rise in price levels from August 2010 onwards due to the loss of crop attributed to excessive rain and pest attacks and the consequence of this was lower exports compared to the previous year.

 

Domestic Branded Tea Operations

The company’s key domestic brands such as Tata Tea Premium and Chakra Gold performed well during the year under review. The branded business reported a value growth of 6 per cent and a volume growth of 2 per cent over the previous year. Tata Tea Gold continued its robust growth story with a 10 per cent volume growth over previous year, backed by a successful consumer promotion that brought new trials for the brand. Their flagship brand, Tata Tea Premium, made a strong recovery, buoyed by a successful restage and key initiatives undertaken on the brand which included introduction of a new pack face, a fresh proposition driven primarily by a new TV campaign and massive ground level activation. 

 

Their strong brand, in the value segment, Tata Tea Agni, saw robust growth and was 8 per cent ahead in volume terms over the previous year. The 25 Years celebration of Kanan Devan was supported by media advertising with the strapline “Winning challenges with a smile for 25 years” and received a positive response from customers and consumers. Chakra Gold launched a new thematic campaign which strengthens the “open up the mind” proposition that has helped increase the positive disposition of the brand among users of competitive products. Tetley experienced continuous on ground activation coupled with a new global brand proposition and product extensions, which led to the most profitable year for the brand since its launch in India. The influential Jaago Re Campaign continued, and a new film was launched which focused on corruption in the education system. This was supported by www.jaagore.com, an online portal that aims to connect the concept of ‘Social Awakening’ to reality. The portal seeks to herald a new movement of change by providing a common platform for exchange of ideas and resources between citizens and social change agents – both NGOs and individuals. A first in India, the portal has 6.2 Lakh registered users since it was first launched in 2008. There are 170 NGOs, 340 volunteering opportunities and an average of 100 volunteers per month. In a challenging market environment they are very pleased that the Company maintained its volume leadership in the tea market in India. While the environment will continue to witness competitive pressures, the Company is developing a fresh strategy to counter competition in the branded tea sector in India. To start with, the Company is conducting a host of market activation programmes and on-ground promotions to promote all its brands across the country. The Company also plans to refresh and relaunch its tea brands with a view to attract new consumers.

 

International Branded Operations

The global Tetley brand was revitalised during the year, with a strong and renewed focus which will be at the heart of the brand’s ongoing growth agenda. Building on its strong heritage, the Tetley brand continues to develop a broad range of new and exciting teas to suit all cultures, tastes and moods in a variety of formats around the world, particularly for non-black tea variants such as Redbush and Green. The Group continues to focus on geographical expansion as well as widening its brand and product portfolio. Some of the key initiatives taken in 2010/11 included the test launch of SUKK (a jelly based drink) and T4 Kidz and Tetley Soya in the UK; Tetley for Soy, Billy Campfire and Kitchen Brew variants in Australia and the launch of their products in the Middle East. They continued the emphasis on the speciality category in the UK and Tetley Infusions in Canada, with the launch of two new flavours. Further initiatives are under way for breakthrough innovation in their key strategic growth areas of health and wellness, convenience and sustainability. Following the decision taken to move to Rainforest Alliance certification of all Tetley products by 2016, the first certified consumer products have appeared on the shelf. Farmer’s First Hand, a web-based promotional activity on Facebook, is being used to support the transition to Rainforest Alliance Certified Tea.

 

Plantation Operations

Crop production for the year ended 31 March 2011 at the Company’s Pullivasal and Periakanal Estates was 1.979 millions kgs against the previous year crop of 2.194 millions kgs. The yield achieved was lower by 10 per cent due to unfavourable weather conditions. The productivity achieved by Pullivasal and Periakanal estates to end 31 March 2011 was 50.65 kgs against 51.70 kgs achieved for the same period of the previous season. The combined productivity achieved by these two estates during the year is the second highest while the plucking average of 51.46 kg achieved by Pullivasal Estate is an all time record. Kanan Devan Hills Plantations Private Limited (KDHP) has completed the sixth consecutive year of strong performance and has underscored the strong fundamentals of the unique business model of employee empowerment practiced in the company. Though the operations of the year gone by were affected by adverse weather conditions and softening of prices for teas produced in South India, it still posted excellent financial results, second only to the record results for the year ended 31 March 2010. With representation from all sections of the employees on its Board as well as following a participatory nature of management, KDHP has excelled in creating a unique self sustaining model for the company. With over 11,000 employees spread over 7 estates and 16 factories, it has now transformed itself into the largest Tea producing company in South India.

 

 

MANAGEMENT DISCUSSION AND ANALYSIS

 

Executive Overview

Tata Global Beverages is a virtually integrated beverage business with the vision to be a global leader in branded “good-for-you” beverages, through disruptive innovation, strategic acquisitions and organic growth. The new name of the Company, adopted in July 2010, united the beverage interests of the Tata Beverage Group under one umbrella and signalled its global ambition. The company’s markets and operations are truly global, with 70% of turnover now generated outside of India, up from 65% in the prior year. The coining of Tata Global Beverages was the logical step in the Group’s evolution from its history in tea plantations to becoming a marketing and brand-focused organisation. It is no longer a tea and coffee commodity business - over 90% of their sales today are from branded products. The company has a portfolio of global and regional beverage brands, which they develop, market and distribute to customers. During the year, the Company continued its exciting transformation. The company’s raison d’etre was established and it has set out “to make the world a better place through sustainable hydration”. The company’s strategy to achieve this mission is based on six pillars - products, brands, distribution, people, process and sustainability. The culture and values of Tata Global Beverages add up to something unique that can be crystallised as a sense of ”responsible irreverence”.

 

 


Industry Structure and Developments

Tea and coffee continue to be enjoyed by consumers in many countries around the world. The company possesses strong, established brands in both categories that enable it to capture a sizeable proportion of the global tea and coffee market. A strong trend is evolving as part of the consumer’s health and wellness agenda towards “good-for-you” beverages, differentiated by function, flavor and format. The Company is on its way to seizing and fuelling this trend, such as through innovative tea variants and through alliances with third parties who have specific expertise. Furthermore, sustainability and environmental concerns are playing a greater role in the business of consumer brands. The company has embedded sustainability into its mission statement and roadmaps are now in place to tackle the issues of packaging, ethical sourcing, water and climate change. They have committed to source 100 per cent of their key agricultural raw materials and packaging components from sustainable sources and ensure that no packaging goes to landfill by 2015. They are also working towards better understanding the Group’s water footprint and committed to reducing carbon emissions. In terms of the company’s supply chain, tea crop in India which saw a strong start in 2010 however ended lower than the previous year due to the impact of adverse climatic conditions both in South and North India besides pest attacks in certain parts of tea growing areas. The crop at 966.2 M kgs in 2010 was lower than the previous year by 12.50 M Kgs .The lower crop further impacted the export of teas from India. India exported 193.29 M kgs in 2010 as compared to 200.62 M kgs in 2009. Domestic demand for teas grew by three per cent to four per cent and coupled with the lower supply led to increase in raw tea prices. In the current year, there were good rains in the tea growing districts of Assam and the crop situation looks good. The market remained firm with mostly clean, old season teas being well competed for. Quality teas are expected to witness good demand from the domestic markets and continue to sell at a premium while medium / plainer varieties for both Orthodox / CTC’s should sell in line with quality. The outlook is for a dearer, strong market as new season’s teas go on sale. In contrast, the markets in South India are witnessing a weak trend as the weather has been drier. By comparison, the global tea crop position during 2010 was comparatively in line with the previous year. The position was impacted by adverse

weather conditions in most tea growing areas. There is a risk of volatility, due to the tight supply / demand scenario, but with long rains having started in Kenya, the situation is expected to ease, although it is a little early to predict that the rains will translate to good crop. The Kenyan and Sri Lankan crop in 2010 was higher than the previous year.

 

With regard to Coffee, 2010 began on a steady note for both Arabica and Robusta. Going by the prospects of the biggest ever ‘on’ year crop in Brazil that would ultimately result in only a marginal surplus in supply, no changes were witnessed in the prevailing price levels. Even though the market started steady there was a significant upward journey from the end of June onwards which meant that the price of Arabica appreciated by about 100% by the end of the year. Robusta was not left untouched by the explosive increase in Arabica but the extent of increase was far less at about 50%, as it showed a greater supply surplus than Arabica. The water business from the current year will be undertaken by NourishCo Beverages Limited, the Joint Venture between the Company and PepsiCo. NourishCo have already drawn plans for distribution of Himalayan and the newly developed fortified water products. The vision of the water business is to offer a portfolio of leading edge health and wellness products in a wide range of formats and delivery options to straddle the entire consumer pyramid.

 

Outlook

The outlook for the company is promising, in light of its refreshed mission and vision and clear strategic framework. Tata Global Beverages’ leadership team and employees at all levels are in line with the strategy and working towards making it a success. The recent brand investment and key campaigns such as Jaago Re and Tetley Tea Folk should serve to enhance brand value in the consumer’s eyes so that their brands remain top of mind. Disruptive innovation is core to the company’s success and culturally and structurally Tata Global Beverages is in a good position to deliver this with its new Global Marketing and Innovation and Research and Development teams that are specifically focused on creating growth outside of the core business. The company’s product development team has developed an exciting range of water based and other products which will fuel their growth in future.

 

The company is also attracting key talent with strong FMCG background who bring expertise and experience that can be leveraged to fuel growth.

 

 

FIXED ASSETS:

·         Land

·         Tea Estate Land / Fuel

·         Building

·         Bridges

·         Plant and Machinery

·         Furniture, Fixtures and Office

·         Equipments

·         Motor Vehicles

·         Capitalized Software

·         Non Compete Fee

 

 

PRESS RELEASE

 

Leadership news from Tata Global Beverages


Mr Harish Bhat, CEO and Managing Director, Tata Global Beverages
Mr Cyrus Mistry, Deputy Chairman,Tata Sons

Tata Global Beverages announced that Mr. Cyrus P Mistry, Deputy Chairman of Tata Sons has been inducted to the Board of Tata Global Beverages Limited as a Director.

Mr. Darius Pandole has joined the Board of Tata Global Beverages Limited as an Independent Director. Mr. Pandole holds a BA (Economics) degree from Harvard (1988) and an MBA from the University of Chicago (1992). He is a Partner at New Silk Route Advisors Pvt. Ltd, a private equity firm focused on investing in India and other Asian economies. Mr. Pandole had earlier worked with Kraft General Foods in the US and returned to India in 1993 and managed the operations of his family owned soft drinks business, Duke and Sons Limited, which was a market leader in Western India. He served as Managing Director of IndAsia Fund Advisors Pvt. Ltd., the Indian advisor to the AMP-IndAsia India Fund – a private equity fund established in partnership with AMP of Australia. Mr. Pandole joined IDFC PE Ltd. in February 2003, and was the Executive Director, and later Chief Operating Officer. Mr. Pandole is currently an elected member of the Executive Committee of the Indian Private Equity and Venture Capital Association.


Mr. Harish Bhat has been appointed CEO and Managing Director of Tata Global Beverages Limited with effect from 1st July 2012. Mr. Bhat will take over from Mr. Percy Siganporia who retires on 30th June 2012. Mr. Harish Bhat holds a Post Graduate Diploma in Management (PGDM) from the Indian Institute of Management, Ahmedabad where he was ranked first in the graduating batch, winning the IIMA Gold Medal for Scholastic Excellence and also holds a B.E. (Hons.) degree in Electrical and Electronics from Birla Institute of Technology and Science, Pilani, where he graduated first class with distinction and was ranked first in the graduating batch. He joined the Tata Group as TAS probationer in 1987 and has completed 25 years. He was previously with Tata Tea Limited from 1988 to 2000 holding various positions. Most recently he was with Titan Industries Limited as Chief Operating Officer – Watches and Accessories Division where he led the world’s fifth largest watches business with success.  Mr. Bhat was awarded the British Chevening Scholarship for Young Managers by Govt. of United Kingdom in 1997. He is a prolific writer with over 100 published articles on economics, marketing, humour and is currently engaged in writing a book on the Tata group, which is in final draft stages.


Mr. Siganporia, also a senior TAS officer, joined the company in 1975 and held several important positions during his tenure.  His tenure included responsibilities in Sales & Marketing in the Packet Tea Division, Kolkata and recently in the Executive Office, London. He successfully led critical change initiatives across Tata Global Beverages and has played a key role in Tata Global Beverages' transformation from its heritage in tea plantations in India to a growing global organisation with a portfolio of strong and dynamic brands. Mr. Siganporia retires after 38 years of distinguished service in the Tata Group.

About Tata Global Beverages


Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US$1.4bn and it employs over 3,000 people worldwide. The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Good Earth and Eight O’clock coffee. For more information please visit www.tataglobalbeverages.com

 

 

Tata Tea Jaagore launches India Awakened; recognizes society's Change Agents

Tata Tea "Jaagore” recognized 25 change agents with the release of acoffee table book today titled "India Awakened”.Released by the Rural Development Minister, Mr. Jairam Ramesh, the book acknowledges common people whose efforts have made a positive contribution to the society. It aims to create an environment of hope and motivation with success stories of these agents of change.

The coffee table book is a part of the 'India Can India Will' campaign launched by Hindustan Times in partnership with Tata Tea in January 2012.

A panel comprising eminent personalities felicitated the change agents at the book launch. The panel comprised Mr. Dipankar Gupta, Professor of Sociology, Ms. Aruna Roy, Member, National Advisory Council,Ms. NirmalaSitaraman, National Executive Member, BharatiyaJanata Party and Ms. SagarikaGhose, CNN-IBN Deputy Editor who moderated the session.

Commenting on SochBadlo's initiative, Mr. Vikram Grover, Vice-President, Marketing, Tata Global Beverages, India, said, "Tata Tea encourages people to see opportunity where others see adversity and stands by its dictum 'Chai PiyoSochBadlo'. For over four years now the Jaagorecampaign has focused on awakening the nation to issues and challenges that it has foreseen (The issue of corruption was the focus of brand advertising long before it became a burning platform in media), in doing so it has demonstrated thought leadership. The campaign takes different avatars depending on the mood of the nation and taps into underlying sentiment. The latest campaign "SochBadlo” attempts to spread positivity in a nation plagued with negative sentiment currently. This association with Hindustan Times was done to identify and spread stories of people who have seen positivity where most would have seen adversity. This book is dedicated to these 25 individuals who have gone all out to make a positive difference to the lives of many. A single positive idea placed in the midst of people can change perspectives. We at Tata Global Beverages congratulate the change agents."

About Tata Tea SochBadlo

In November 2011, Tata Tea SochBadlo began brewing positivity on www.jaagore.com, against a backdrop of scams and corruption when the morale of the entire country was very low. Tata Tea wanted Indians to not only wake up and change their perspective but to also be more optimistic and look at the glass half full. One positive thought went on to inspire million others and took the shape of a positive revolution which is based on the premise of 'SochBadlo, DeshBadlega'. The campaign recently won three bronze Abbys in three categories – 'brand campaign website', 'creative use of social media' and 'digital integrated campaign.' For more information visit www.jaagore.com.

About Tata Tea and Tata Global Beverages

Tata Tea is a leading brand in India and is owned by Tata Global Beverages, a company which has presence in over 70 countries. Tata Global Beverages is a global beverage business and the world's second largest tea company. The group's annual turnover is US$1.5bn and it employs around 3,000 people worldwide. The company focuses on 'good for you' beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Good Earth and Eight O'clock coffee. For more information please visit our website www.tataglobalbeverages.com.

 

Check List by Info Agents

Available in Report (Yes / No)

1) Year of Establishment

Yes

2) Locality of the firm

Yes

3) Constitutions of the firm

Yes

4) Premises details

--

5) Type of Business

Yes

6) Line of Business

Yes

7) Promoter's background

--

8) No. of employees

No

9) Name of person contacted

No

10) Designation of contact person

No

11) Turnover of firm for last three years

Yes

12) Profitability for last three years

Yes

13) Reasons for variation <> 20%

--

14) Estimation for coming financial year

No

15) Capital in the business

Yes

16) Details of sister concerns

Yes

17) Major suppliers

No

18) Major customers

No

19) Payments terms

No

20) Export / Import details (if applicable)

No

21) Market information

--

22) Litigations that the firm / promoter involved in

--

23) Banking Details

Yes

24) Banking facility details

Yes

25) Conduct of the banking account

--

26) Buyer visit details

--

27) Financials, if provided

Yes

28) Incorporation details, if applicable

Yes

29) Last accounts filed at ROC

Yes

30) Major Shareholders, if available

Yes

 


 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.55.80

UK Pound

1

Rs.86.53

Euro

1

Rs.68.58

 

 

INFORMATION DETAILS

 

Report Prepared by :

PRL

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

8

OPERATING SCALE

1~10

9

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

9

--PROFITABILIRY

1~10

9

--LIQUIDITY

1~10

9

--LEVERAGE

1~10

8

--RESERVES

1~10

9

--CREDIT LINES

1~10

8

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

76

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

 

NB

New Business

--

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.