MIRA INFORM REPORT

 

 

Report Date :

13.07.2012

 

IDENTIFICATION DETAILS

 

Name :

SHESEK SUPPLYERS SERVICES FOR THE MOTHER  INFANT AND CHILD LTD.

 

 

Registered Office :

P.O. Box 1007, 1 Kineret Street, Airport City Compound, Lod Airport 7010000

 

 

Country :

Israel

 

 

Date of Incorporation :

07.05.1986

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Importers and marketers, handling baby products, children's clothes, footwear and toys

 

 

No. of Employees :

35 employees

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Good

Payment Behaviour :

No Complaints

Litigation :

Clear

 

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31st, 2012

 

Country Name

Previous Rating

(31.12.2011)

Current Rating

(31.03.2012)

Israel

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D


Company name & address 

 

SHESEK SUPPLYERS SERVICES FOR THE MOTHER INFANT AND CHILD LTD.

Telephone 972 3 577 51 11

Fax           972 3 578 44 90

P.O. Box 1007

1 Kineret Street

AirPort City Compound

LOD AIRPORT                            7010000         ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-112050-3 on the 07.05.1986, taking over the import activities of SHILAV DIRECT MARKETING FOR NEWBORN INFANTS LTD. (founded in 1973 and incorporated in 1975).

 

 

SHARE CAPITAL

 

Authorized share capital NIS 25,800.00, divided into -

                25,800 ordinary shares of NIS 1.00 each,

of which 14,739 shares amounting to NIS 14,739.00 were issued.

 

 

SHAREHOLDERS

 

1.    SHILAV GROUP LTD., 95%, owned by Mr. Itzhak and Mrs. Shoshana Oren,

2.    YARDENI – GELFAND TRUSTS (2000) LTD., 5%., a trust company.

 

Until 2007 subject shareholders included also holding and investment companies, besides the SHILAV GROUP LTD (which held 61%). Several years ago SHILAV GROUP LTD. gained full ownership.

 

 

DIRECTORS

 

1.         Itzhak (Itzik) Oren, Chairman,

2.         Mrs. Shoshana Oren.

 

 

GENERAL MANAGER

 

Ms. Anat Levin.

BUSINESS

 

Importers and marketers, handling baby products, children's clothes, footwear and toys.

 

Subject is an importing arm for the SHILAV Group, the leading babies, toddlers and children retail chain in Israel, operating 49 retail stores countrywide (and 1 online store).

 

Some 97% of sales are to the SHILAV chain, and only 3% to third parties.

 

Having no local suppliers, all purchases are imported.

 

Sole local representatives of, among others:

·         INGLESINA, of Italy,

BABY BJORN, of Sweden,

PLAY, of Spain

KLAIN, of Germany

MAXICOSI, of Holland.

 

Operating from rented premises (offices, warehouses and logistic center), on an area of 7,000 sq. meters, in 1 Kineret Street, in the industrial and Business Park AirPort City (in proximity to the Ben-Gurion International Airport).

 

SHILAV Group moved to its current location in AirPort City by the end of 2009.

 

Having 35 employees in subject (same as in 2011, was 30 employees in mid 2009) and 700 employees serving the whole SHILAV Group (similar to 2011, had 650 employees in mid 2009).

 

 

MEANS

 

Financial data not forthcoming, however known to be of good financial standing.

 

There are 5 charges for unlimited amounts registered on the company's assets, in favor of Bank Hapoalim Ltd., Israel Discount Bank Ltd. and Bank Leumi Le’Israel Ltd. (last charge placed in January 2005).

 

 

SALES

 

SHILAV GROUP 2005 consolidated sales claimed to be US$ 80,000,000.

SHILAV GROUP 2006 consolidated sales claimed to be US$ 90,000,000.

SHILAV GROUP 2007 consolidated sales claimed to be US$ 95,000,000.

SHILAV GROUP 2008 consolidated sales claimed to be US$ 100,000,000.

SHILAV GROUP 2009 consolidated sales claimed to be US$ 100,000,000.

SHILAV GROUP 2010 consolidated sales claimed to be US$ 100,000,000.

SHILAV GROUP 2011 consolidated sales claimed to be US$ 100,000,000.

 

OTHER COMPANIES

 

SHILAV GROUP LTD., a holding company.

 

Also part of the SHILAV Group:

 

·         SHILAV DIRECT MARKETING FOR NEWBORN INFANTS LTD., operating a retail chain stores for babies and children goods, toys, clothes, etc., under the name "Shilav", owned by subject's shareholders.

TINY LOVE LTD., manufacturers and exporters of development toys for babies, established in 1993, having 50 employees.

SHILAV BABIES AND KIDS LTD., designers, manufacturers and marketers of toddlers (ages 0 to 4) apparel, established in 2000, having 7 employees.

SHILAV USA, the Group's apparel (manufactured by the above) distribution firm in the USA.

 

 

BANKERS

 

·         Israel Discount Bank Ltd., Hakirya Branch (No. 034), Tel Aviv, account No. 507709.

Bank Leumi Le’Israel Ltd., Alonim Business Branch (No. 654), Tel Aviv, account No. 732400/60.

Bank Hapoalim Ltd., Hadar Yossef Branch (No. 610), Tel Aviv, account No.664468.

 

A check with the Central Banks’ database did not reveal any negative information regarding subject’s a/m accounts.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

SHILAV retail chain is by far the leading babies, toddlers and young children retail chain in Israel, operating 49 retail stores countrywide.

In April 2012 SHILAV launched its online store.

 

During 2010 SHILAV's owners tried to sell SHILAV according to a value of NIS 175 million. Eventually the sale did not take place. According to a report from July 2010 SHILAV's 2009 sales were NIS 218 million, with an EBITDA of NIS 21 million.

 

In July 2007 it was reported that SHILAV will invest NIS 20 million in opening 5 concept stores on areas of 1,000-1,500 sq. meters each. In July 2007 a store was opened in Poleg Center, investing NIS 5 million, in September 2007 a store was opened in Ramat Gan investing NIS 3 million and in December 2007 in Tel Aviv Port, which includes a play Ground and a parental school investing NIS 4 million. It was reported that SILAV will invest NIS 10 million in advertising these new stores.

 

In March 2010 it was reported that SHILAV will open a flag store in Poleg Compound in Netanya, with an investment of NIS 2 million.

 

According to a report from February 2011, SHILAV's 2010 advertizing budget was US$ 3 million (was US$ 2 million in 2009). Advertizing agency FOGEL OGILVI.

 

In May 2012 it was reported that SHILAV is addressing the women still in the pregnancy phase, with an investment of NIS 2 million.

 

According to sources in the branch, the local market for baby and small children products is in volume of circa NIS 1 billion annually.

 

 

SUMMARY

 

Good for trade engagements.

 

Note: Since the beginning of 2012 Israel Post started using a new area code method of 7 digits (the old method of 5 digits will still be valid till end of 2012).

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.55.70

UK Pound

1

Rs.86.28

Euro

1

Rs.68.15

 

INFORMATION DETAILS

 

Report Prepared by :

MNL

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.