MIRA INFORM REPORT

 

 

Report Date :

25.07.2012

 

IDENTIFICATION DETAILS

 

Name :

L G ELECTRONICS INDIA PRIVATE LIMITED

 

 

Registered Office :

A-27, Mohan Co-Operative Industrial Estate, Mathura Road, New Delhi – 110044, Delhi, India

 

 

Country :

India

 

 

Financials (as on) :

31.03.2011

 

 

Date of Incorporation :

20.01.1997

 

 

Com. Reg. No.:

20-031138

 

 

Capital Investment / Paid-up Capital :

Rs. 1131.290 Millions

 

 

CIN No.:

[Company Identification No.]

U32107UP1997PTC031138

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

PNEL03835G / PNEL03836A

 

 

PAN No.:

[Permanent Account No.]

AAACL1745Q

 

 

 

Legal Form :

Private Limited Liability Company.

 

 

Line of Business :

Manufacturer and Trader of Colour Televisions, Flat Panel Display, Air Conditioner, Refrigerators, Microwave Ovens, Washing Machines, Compressors, Vacuum Cleaner, Optical Disk Drive, Audio and Digital Video Display Systems, Monitors and GSM Mobiles.

 

 

No. of Employees :

3000 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A (66)

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

USD 79000000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a part of LG Korea; consumer durable giant, financial company is performing good. Company seen to be fundamentally strong. Trade relations are reported to be fair. Business is active. Payment are reported to be regular and as per commitment.

 

The company can be considered normal for business dealing at usual trade terms and condition.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – June 30, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

EXTERNAL AGENCY RATING

 

Agency Name

Rating

CRISIL

AA+ / Stable

 

 

LOCATIONS

 

Registered Office / Factory 1 :

A-27, Mohan Co-Operative Industrial Estate, Mathura Road, New Delhi – 110044, Delhi, India

Tel. No.:

91-120-2560900/940/2560960

Fax No.:

91-120-2560918/2560921/2560926/2560198

E-Mail :

ppanda@igezbuy.com

itlg@lgeil.com

shwetabhatia@lgezbuy.com

lgservice@lgindia.com

ppanda@lgindia.com

ppanda@lgbuy.com

askus@lgebuzy.com

praddep.panda@lge.com

Website:

http://www.lgezbuy.com

http://www.lgindia.com

 

 

Corporate Office / Sales Service :

Plot No.51, Surajpur Kasna Road, Greater Noida-201306, Uttar Pradesh, India

 

 

DIRECTORS

 

AS ON 30.09.2011

 

Name :

Mr. Chang Sil Lee

Designation :

Director

Address :

14, Poorvi Marg, 2nd Floor, Vasant Vihar, New Delhi-110057, India

Date of Birth/Age :

16.12.1964

Date of Appointment :

19.03.2010

PAN No.:

AFMPL2720D

DIN No.:

03031902

 

 

Name :

Mr. Hyun Chul Moon

Designation :

Director

Address :

The Forest Rock Tower 102, Omaxe Sector 92, Noida Uttar Pradesh, India

Date of Birth/Age :

04.06.1964

Date of Appointment :

12.01.2011

Date of Cessation :

21.12.2011

PAN No.:

ATJPM4605K

DIN No.:

03031880

 

 

Name :

Mr. Soonhwang Kwon

Designation :

Managing Director

Address :

601, Earth Court-1, Greater Noida, Gautam Budh Nagar, Uttar Pradesh, India

Date of Birth/Age :

13.10.1954

Date of Appointment :

01.01.2011

PAN No.:

BXBPK0303B

DIN No.:

03389876

 

 

Name :

Mr. Nakkil Sung

Designation :

Managing Director

Address :

702, Earth Court-1, Greater Noida, Gautam Budh Nagar, Uttar Pradesh, India

Date of Birth/Age :

25.10.1958

Date of Appointment :

01.01.2011

Date of Cessation :

21.12.2011

PAN No.:

BRPPS2047J

DIN No.:

03389881

 

 

KEY EXECUTIVES

 

Name :

Mr. Pradeep Kumar Panda

Designation :

Company Sectary

Address :

B – 1, LG Housing Society, Plot No. 3, Sector, Greater Noida, District – Gautam Budh Nagar, Uttar Pradesh, India 

Date of Birth/Age :

01.06. 1966

Qualification :

B. Com, FCA

Date of Appointment :

21.01. 2002

PAN No.:

AKAPP8069J

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 30.09.2011

 

Names of Shareholders

No. of Shares

LG Electronics INC, Korea 

113128726

Ashish Agrawal

1

Vipin Gupta

1

Yasho Vardhan Verma

1

Ajay Sood 

1

Kishor Kumar Kaul

1

Vinod Kumar

1

TOTAL

113128732

 

AS ON 30.09.2011

 

Equity Shares Break Up

Percentage of Holding

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

100.00

TOTAL

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer and Trader in Colour Televisions, Flat Panel Display, Air Conditioner, Refrigerators, Microwave Ovens, Washing Machines, Compressors, Vacuum Cleaner, Optical Disk Drive, Audio and Digital Video Display Systems, Monitors and GSM Mobiles.

 

 

Products :

Product Description

ITC Code

Color Television

8528.00

Refrigerator

8418.10

Washing Machine

8450.10

Air Conditioners

8450.00

Microwave Ovens

8516.00

Monitors

8471.00

Personal Computers

8471.30

Compressors

8414.30

GSM Mobile and Digital Wireless Local Loop System

8525.20

Optical Storage Device

8471.70

 

 

GENERAL INFORMATION

 

No. of Employees :

3000 (Approximately)

 

 

Bankers :

  • Standard Chartered Bank, Narain Manzil, 23 Barakhmaba Road, New Delhi – 110 001, Delhi, India
  • HSBC Bank Limited, 25 Birla House, Barakhamba Road, New Delhi-110001, India  

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Deolitte Haskins and Sells

Chartered Accountants 

Address :

7th Floor, Building No.10, Tower – B, Cyber City Complex, DLF City, Phase-II, Gurgaon-122002, Haryana, India

PAN No.:

AABFD2095B

 

 

Holding Company :

·         LG Electronics Inc., Korea

 

 

Fellow subsidiaries and other companies which does not exercise control or significant influence over the company:

·         Arcelik -LG Klima San Ve Tic A.S

·         El-Daker For Import Export and Commercial Agencies

·         Hitachi-LG Data Storage Inc. Korea,

·         Hitachi-LG Data Storage Inc. Japan

·         LG Alina Electronics Korea

·         LG Chem Limited Korea

·         LG CNS Inc. Korea

·         LG CNS India Private Limited

·         LG Display Company Limited

·         LG Display Taiwan Company Limited

·         LG Economic Research Institute

·         LG Electronics Shen Yang Inc.

·         LG Electronics (China) Company Limited, China

·         LG Electronics (Hangzhou) Recording Media Company Limited

·         LG Electronics Hui Zhou Inc,

·         LG Electronics(Levant), Jordan

·         LG Electronics Thailand Company Limited Thailand

·         LG Electronics Africa Logistics Fze,

·         LG Electronics Alabama Inc.

·         LG Electronics Algeria S.A.R.L

·         LG Electronics Almaty Kazak Company Limited

·         LG Electronics Australia Pty. Limited, Australia

·         LG Electronics Canada Inc

·         LG Electronics Da Amazonia, Brasil

·         LG Electronics De Sao Paulo Ltda

·         LG Electronics Dubai FZE

·         LG Electronics Espana S.A.

·         LG Electronics France S.A.R.L

·         LG Electronics Gulf Fze, UAE.

·         LG Electronics Hellas S.A.

·         LG Electronics HK Limited, Hong Kong

·         LG Electronics Inc.

·         Chile Limited

·         LG Electronics Inc. Japan

·         LG Electronics (M) Sdn Bhd.

·         LG Electronics Mexico SA De CV, Mexico

·         LG Electronics Middle East Company Limited UAE

·         LG Electronics Morocco, Morocco

·         LG Electronics Nanjing Display Company Limited

·         LG Electronics Panama S.A.

·         LG Electronics Philippines Inc. Philippines

·         LG Electronics Portugal S.A.

·         LG Electronics Qin Huang Dao Company Limited

·         LG Electronics Ukraine.

·         LG Electronics S.A.(Pty) Limited, South Africa

·         LG Electronics Services Europe B.V, Netherlands

·         LG Electronics Singapore Pte Limited

·         LG Electronics Taiwan Taipeu Company Limited

·         LG Electronics Taizhou Refrigerator Company Limited China

·         LG Electronics Tianjin Appliances Company China

·         LG Electronics USA Inc.

·         LG Electronics Vietnam Company Limited

·         LG Hausys Limited

·         LG Industrial Systems Company Limited

·         LG Innotek (Huizhou) Company Limited

·         LG Innotek Yantai Company Limited

·         LG Innotek Company Limited Korea

·         LG Innotek Indonesia

·         LG International Corp

·         LG International (HK) Limited

·         LG Management Development Institute Company Limited

·         LG Philips Shuguang Electronics Company Limited

·         LG International (Singapore) Pte Limited

·         LG Philips Display Devices

·         LG Polymer India Private Limited

·         LGEOT’s branch in Almaty Kazak.

·         LG Ericsson Company Limited

·         LG-Nortel Company Limited

·         LG-Shaker Company Limited

·         Nanjing LG Panda Appliances Company Limited, China

·         Nanjing LG-Toutru Color Display System Company Limited

·         P.T. LG Electronics Indonesia

·         Qingdao LG Inspur Digital Communication Company Limited, Shanghai

·         LG Electronics Mlawa Sp ZOO.

 


 

CAPITAL STRUCTURE

 

AS ON 31.03.2011

 

Authorised Capital :

 

No. of Shares

Type

Value

Amount

 

 

 

 

115000000

Equity Shares

Rs.10/- each

Rs. 1150.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

 

No. of Shares

Type

Value

Amount

 

 

 

 

113128732

Equity Shares

Rs.10/- each

Rs. 1131.290 Millions

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2011

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

1131.290

1131.290

1131.000

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

18658.000

15681.000

12207.000

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

19789.290

16812.290

13338.000

LOAN FUNDS

 

 

 

1] Secured Loans

0.000

0.000

0.000

2] Unsecured Loans

0.000

0.000

226.000

TOTAL BORROWING

0.000

0.000

226.000

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

OTHER LIABILITIES

(0.290)

(0.290)

0.000

 

 

 

 

TOTAL

19789.000

16812.000

13564.000

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

6177.000

4953.000

4327.000

Capital work-in-progress

359.000

181.000

120.000

 

 

 

 

INVESTMENT

0.000

0.000

0.000

DEFERREX TAX ASSETS

543.000

687.000

729.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

16450.000
15467.000
10780.000

 

Sundry Debtors

5909.000
5214.000
5480.000

 

Cash & Bank Balances

3692.000
5432.000
2939.000

 

Other Current Assets

2045.000
2817.000
2465.000

 

Loans & Advances

3176.000
1794.000
1778.000

Total Current Assets

31272.000

30724.000

23442.000

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

14360.000
15604.000

13033.000

 

Other Current Liabilities

2862.000
2762.000
1309.000

 

Provisions

1340.000
1367.000
712.000

Total Current Liabilities

18562.000

19733.000

15054.000

Net Current Assets

12710.000
10991.000
8388.000

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

19789.000

16812.000

13564.000

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2011

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

Income

118997.000

106911.000

86271.000

 

 

Other Income

 

 

 

 

 

TOTAL                                     (A)

118997.000

106911.000

86271.000

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Office Expenses

113230.000

100845.000

82144.000

 

 

Administrative Expenses

 

 

 

 

 

Advertising Expenses

 

 

 

 

 

TOTAL                                     (B)

113230.000

100845.000

82144.000

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

5767.000

6066.000

4127.000

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

4.000

8.000

103.000

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

5763.000

6058.000

4024.000

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

1579.000

1337.000

1275.000

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

4184.000

4721.000

2749.000

 

 

 

 

 

Less

TAX                                                                  (H)

1207.000

1247.000

753.000

 

 

 

 

 

 

PROFIT AFTER TAX (G-H)                                (I)

2977.000

3474.000

1996.000

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

14925.000

11451.000

9455.000

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

17902.000

14925.000

11451.000

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

12060.000

15037.00

14626.000

 

 

Service Warranty Claims

68.000

246.000

274.000

 

 

Reimbursement of Expense

359.000

506.000

1774.000

 

 

Other Earnings

4.000

0.000

0.000

 

TOTAL EARNINGS

12491.000

15789.000

16674.000

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Finished Goods

10272.000

8752.000

10290.000

 

 

Raw Materials

41948.000

43367.000

28484.000

 

 

Service Spares

447.000

635.000

476.000

 

 

Capital Goods

1646.000

135.000

987.000

 

 

Consumable Store and Spares

25.000

30.000

28.000

 

TOTAL IMPORTS

54338.000

52919.000

40265.000

 

 

 

 

 

 

Earnings Per Share (Rs.)

26.32

30.74

17.66

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2011

31.03.2010

31.03.2009

PAT / Total Income

(%)

2.50

3.25

2.31

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

11.01

12.98

9.65

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.21

0.28

0.21

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

0.94

1.17

1.13

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.68

1.56

1.56

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

Yes

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

-----

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

Yes

21]

Market information

-----

22]

Litigations that the firm / promoter involved in

-----

23]

Banking Details

Yes

24]

Banking facility details

No

25]

Conduct of the banking account

----

26]

Buyer visit details

----

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

PAN of Proprietor/Partner/Director, if available

Yes

32]

Passport No of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

 

 

NOTE

 

Registered office has been shifted from Plot No. 51 Uyog Vihar, Suraj Kasna Road, Greater Noida-201306, Uttar Pradesh, India to the present address w.e.f. 30.05.2011.

 

 

BACKGROUND

 

Subject was incorporated in India on January 20, 1997 to manufacture and trade in Colour Televisions, Flat Panel Display, Air Conditioners, Refrigerators, Microwave Ovens, Washing Machines, Compressors, Vacuum Cleaners, Optical Disk Drive, Audio AD Digital Video Display Systems, Monitors and GSM Mobiles. The manufacturing facilities of the company are situated at Greater Noida in Uttar Pradesh and also in Ranjangaon near Pune in the State of Maharashtra. The company is a closely held company with 113,128,726 shares held by LG Electronics Inc., South Korea and the balance 6 shares held by its nominees.

 

 

FINANCE

 

The Company’s Bank Loan rating under BASEL II was upgraded from AA/Stable to AA+/Stable under Long Term and reaffirmed the Highest Rating of A1+ under Short Term. The company was able to sustain its Surplus Cash levels during the year due to efficient Working Capital Management and by adopting financial process Innovations and Best Practices. The company has started settling payments by using the Host to Host Banking Platform which has smoothened the payment process. The Company strengthened its Supply Chain Financing support to Trade Partners. The company was able to strengthen overall Cash Management System which has also resulted in better fund utilization and Idle Fund reduction. IT DEVELOPMENT: During the year the Company successfully migrated to an updated version of Global single instance of Enterprise resource planning (GERP) covering entire Function like Accounting , Finance, Logistics, Production , Procurement and Human resources . This will help in optimizing the standard operating practices and adopting the Global best practices.

 

 

PERFORMANCE REVIEW

 

In spite of decreasing GDP growth and increasing inflation in the Economy, the Company registered the growth of 11.3% in Turnover. The Profitability margin continued to be under pressure on account of higher raw material prices

 

 

FUTURE OUT LOOK

 

The Company is marching ahead strongly to further consolidate its presence in the Country and explore new global market. The Company is confident to register impressive growth in all parameters. The Strong Brand loyalty of customer will help immensely to the Company.

 

 

PRODUCTION FACILITIES

 

Greater Noida Factory

 

In Refrigerator Segment,

 

·         Nova Model launched in DC Premium category.

·         TLP (Truly Level Production) Mfg. capability increased from 1.7 à 3.

·         R2 line tact time efficiency enhanced to 97%.

·         Highest ever monthly production of 3.7 lac units in single month.

 

In Air-Conditioner segment,

 

·         Introduced 5star (energy efficient) models in Window & Split AC category.

·         Launch of Inverter product category in Split AC.

·         CAC line being modeled as flexible line, capable of production of 2ton à 22ton

·         Productivity (UPPH) improvement by 44%, thru Line Operation Balancing

 

In WMC Segment,

 

·         TLP (Truly Level Production) Mfg. capability increased from 1.7 à 3.

·         WMC line UPH improved by 22% and Productivity (UPPH) improved by 8% through Line Remodeling

·         MOT improvement through 3F drive (3F score improved from 45 à 93).

·         Swadee Micom category launched in Semi Automatic category.

·         Dual tone color line up added to TL category.

·         Fully Direct drive models launched in Front Load category.

 

 

 

In TV division,

 

·         UPH improvement to 500 on C1 line thru Aging process innovation and flow line, to become fastest line @ 7.2TT.

·         Launched slims CRT TV models with 500w Sound and USB functionality.

·         Largest range of energy efficient, BEE star rated models in Indian Market.

 

In Compressor Segment,

 

·         Ever highest production in one month 5lac units.

·         UPH improved from 750 to 814, remarkable improvement of 9%.

·         Idle time reduced from 2.3 à 1.1, 50% cut from last year.

·         Capacity increased by 3 Million units with addition of new 4.1sec line.

·         Reloading improved by 51% thru servo press and valve plate improvement by ultra sound technology.

·         F. cost improved by 30% (0.20 à 0.14) thru LQC and Co2 welding process improvement.

 

Pune Factory

 

In Air-Conditioner segment,

 

·         Global No.1 Platform SB chassis launched from Pune with matrix plus Energia A, Energia B looks ranging from 2 to 5 star rating.

·         New model SE - Kruse launched.

·         MF condenser implemented in 1 ton 5 star models.

 

In CTV division,

 

·         Strengthening Ultra slim line up with 2 premium glossy models (21SA8, 21SA5 with swivel base)

·         Pin free CPT implementation in 21” US models – CI : USD 1.5

·         USB feature development in 21” US CP-79B chassis.

·         Upgraded BEE Star rating of Slim models 3 à 4 star.

·         In-house software development for CTV.

 

In LCD TV segment,

 

·         Introduction of 3D in full LED category

·         Introduction of JAZZ series in LED (woofer in base stand)

·         Development of low cost model (LD310)

·         Development of local PCB (25% contribution)

·         Local module development with Gradation Painting.

·         Cell line installation to increase capacity to 1.5M/Annum

 

In Monitor segment,

 

·         Launched low power consumption LCD LED Monitor models in 18.5” / 20”

·         Developed cost effective 20” Monitor cum TV.

·         Planning to launch 3D monitor.

·         Developing N+ series monitor, where in 30 monitor can be used with a single PC and would work as an independent PC.

·         Developed monitors for Digital Signals (24 x 7 x 365) type application.

 

In Refrigerator Segment,

 

·         Ivory Model range launched Dom Market: 5 Star+ LVS: New Door; New Interiors. 215L/235L/270L.

·         350L refrigerator Launched with 5 Star + LVS.

·         240L/260L – Nimbus range swing production started (Dom and Exp)

·         R600a – New refrigerant process facility established.

 

Starion

 

EMS Started with Swing production with Noida and Pune. Ivory (Running model at Pune), Nova (New models from Noida) Production stared in Feb’11.

 

In GSM Segment,

 

·         Launching of Smart phones (Android OS, 3G models).

·         Launching of Wi-Fi models.

·         Launching of Dual SIM phones.

·         Quality lab setup (reliability check).

·         Local supply of Charger, Keypad started.

·         Additional line, Capacity improvement (400K à 900K)

 

In ODD Segment,

 

·         Introduction of Direct Soldering Operation (DSO) of FFC with main PCB.

·         Highest Avg. Units/ Hr (UPH) in worldwide subsidiaries producing H/H model.

·         Implemented new Line Testing Jigs without Pneumatic and Electric power.

·         Vertical testing jigs implemented.

 

 

SALES AND MARKETING

 

The company has implemented lot of initiatives across sales and marketing during the year to increase market share and build the brand as a Premium and Aspirational entity in India.

 

The focus on FPD category saw them launching World’s first Full LED LCD TVs – Infinia range – in India, which was launched with a high decibel ad campaign on Indian Premier League cricket broadcast. This was also supported with usage of a top movie star, in above-the-line and below-the-line communication to consumers. Continuing our focus on premium products, new models in appliance categories were successfully launched with aggressive ad campaigns and in-store activation. These included products like fully automatic front-loading washing machines with revolutionary Direct Drive technology, side-by-side refrigerators and microwave ovens with best-in-class Indian Auto cook menu function.

 

The march toward becoming a more young and contemporary brand was continued with the launch in first half of 2010 of Cookie Pep and Cookie Fresh range of mobile phone with youthful brand ambassadors picked from the Hindi film industry. The flagship Smartphone’s launch was accomplished in the second half of the year with Optimus range of phones.

 

The company’s exploitation of sports sponsorship was enhanced with continuation of the Lead 11 programme as a Global sponsor of ICC. This built them further as a brand that enriches lives of the consumers at large. A focus on premium target segment was achieved with a sponsorship of premier golf body PGTI.

 

The brand quotient for innovation was given a thrust with a first ever Design Innovation contest, LG Cubes 2010. Activated through online media, this brought in involvement from thousands of design students and professionals from across more than 100 design schools, and provided us with a talent pool to pick from in the future.

 

In the digital medium, the company ventured into the domain of online reputation management (ORM) to listen better to consumer conversations and develop better engagement with them in the webspace. As part of this effort, your company started an intensive social media programme using social networking web sites , and till date have more than 350,000 loyal and happy followers.

 

Relationship management with LG consumers took another step forward with the start of a data-based approach to CRM. Using the vast after-sales service database, the company started an exercise to segment consumers into various groups who would be targeted with customized communication and offers to cross-sell and up-sell LG products. This supplements the existing Life’s Good Club program which expanded to more than 300,000 members who bought products from LG’s exclusive brand shops.

 

The Company continued its accelerated growth of exclusive retail outlets (Brand stores) to continue capturing retail space in the market, reaching more than 1000 direct brand shops and Preferred Trade Partners (PTP). This was supplemented with marketing programmes at local level to generate footfalls for these LG stores and increase in-store conversion of shoppers to buyers. The newly established Retail Marketing department raised the standards of in-store display and activation efforts through focused initiatives at corporate and branch level.

 

 

FORM 8

 

Corporate identity number of the company

U32107DL1997PTC220109

Name of the company

L G ELECTRONICS INDIA PRIVATE LIMITED

Address of the registered office or of the principal place of  business in India of the company

A-27, Mohan Co-Operative Industrial Estate, Mathura Road, New Delhi – 110044, Delhi, India

 

This form is for

Modification of charge

Charge identification number of the charge to be modified

80028108

Type of charge

·         Book debts

·         Others

Particular of charge holder

HSBC Bank Limited, 25 Birla House, Barakhamba Road, New Delhi-110001, India  

Nature of instrument creating charge

Hypothecation Deed

Date of instrument Creating the charge

30.05.2012

Amount secured by the charge

Rs. 1500.000 Millions

Brief of the principal terms an conditions and extent and operation of the charge

Rate of interest

Interest shall be payable by the company on the banking facility as per banks tariff, subject however the banks shall have the right to change the rate of interest after giving notice to the company.

 

Terms of repayment

In Consideration of Banking Facility Sanctioned /to be Sanctioned by The Bank of The Company ,The Company Has Hypothecated and Charged The Bank By Way of First Pari Passu Charge As a Continuing Security ,The Assets Mentioned In The Deed of Hypothecation to Secure Repayment of The Advances With Interests Costs and All Other Charges (As Per Schedule Part a of The Agreement)

 

Margin

The company shall maintain such margin as may be specified by the bank from time to time (as per schedule part a of the agreement)

 

Extent and operation of the charge

In Case The Company Fails to Fulfill Its Obligation Under The Agreement , The Bank Shall be Entitled to Take Possession of The Hypothecated Property and Sell Them by Public Auction or Private Contract and Utilse The Proceeds Full/Part Settlement of Its Claims  (As Per Schedule Part a of The Agreement)

Short particulars of the property charged (Including location of the property)

First Pari Passu Charge on All The Company's  Stocks -In  Trade Both Present and Future Including Stock of Raw Materials ,Work In Progress ,Spares  and Stores And Finished Goods And All The Company's

Date of instrument modifying the charge

26.03.2007

Particulars of the present modification

The Credit Limit Is Reduced From Rs 2700.000 Millions To 1500.000 Millions.

 

 

FIXED ASSETS

 

·         Leasehold Land

·         Freehold Land

·         Building

·         Plant and Machinery

·         Furniture and Fixtures

·         Office Equipments

·         Vehicles

·         Licenses and Software

·         IT Software

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 56.01

UK Pound

1

Rs. 86.89

Euro

1

Rs. 67.83

 

 

INFORMATION DETAILS

 

Report Prepared by :

DPT


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

7

OPERATING SCALE

1~10

8

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

8

--PROFITABILIRY

1~10

7

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

7

--RESERVES

1~10

8

--CREDIT LINES

1~10

7

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

66

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.