MIRA INFORM REPORT

 

 

Report Date :

08.06.2012

 

IDENTIFICATION DETAILS

 

Name :

MTR FOODS PRIVATE LIMITED (w.e.f. 04.11.2008)

 

 

Formerly Known as:

MTR FOODS LIMITED

 

 

Registered Office :

No.4, 17th Cross, K R Road, BSK II Stage, Bangalore – 560070, Karnataka

 

 

Country :

India

 

 

Financials (as on) :

31.03.2011

 

 

Date of Incorporation :

21.08.1996

 

 

Com. Reg. No.:

021007

 

 

Capital Investment / Paid-up Capital :

Rs.131.830 Millions

 

 

CIN No.:

[Company Identification No.]

U15136KA1996PTC021007

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Company is engaged in Instant Food Mixes and Ready to Eat Items, Spices and Masala, Vermicell and Macaroni.

 

 

No. of Employees :

Not Divulged

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (47)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 4269428

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track. Trade relations are reported as fair. Business is active. Payments are reported to be usually correct and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – September 30, 2011

 

Country Name

Previous Rating

(30.06.2011)

Current Rating

(30.09.2011)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

INFORMATION DECLINED BY

 

Name :

Mr. Prithviraj

Designation :

Commercial Manager

 

 

Name :

Mr. Nagraj Kini

Designation :

Treasury Manager

Date :

07.06.2012

 

 

LOCATIONS

 

Registered Office :

No.4, 17th Cross, K R Road, BSK II Stage, Bangalore – 560070, Karnataka, India

Tel. No.:

91-80-40811200

Fax No.:

91-80-26760227

E-Mail :

mtrpsm@ber.vsnl.net.in , ac.alse@mtrfoods.com , mtrfoods@vsnl.net

Website :

http://www.mtrfoods.com

 

 

Factory :

#80, Bomasunda Industrial Area, Hebbagodi, Anekal - 560099, Bangalore, India

 

 

Corporate Office:

#4, 17th Cross, KR Road, BSK 2nd stage, Bangalore – 560 070, Karnataka, India

Tel No.:

91-80-20812100

 

 

DIRECTORS

 

AS ON 21.09.2011

 

Name :

Mr. Atle Vidar Johansen

Designation :

Director

Address :

Solveien 120B, 1170, OSLO Norway

Date of Birth/Age :

01.03.1963

Date of Appointment :

03.04.2007

 

Other Directorship:

 

Top of Form

Bottom of Form

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Date of cessation

Company Status

Defaulting status

1

U15136KA1996PTC021007

MTR FOODS Private LIMITED

Director appointed in casual vacancy

03/04/2007

03/04/2007

-

Active

NO

 

 

Name :

Mr. Jordahl Paul

Designation :

Chairman

Address :

Anggardsplatsen 2, 413 19, Gothenburg, Sweden

Date of Birth/Age :

25.10.1961

Date of Appointment :

16.12.2008

 

Other Directorship:

 

Top of Form

Bottom of Form

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Date of cessation

Company Status

Defaulting status

1

U15136KA1996PTC021007

MTR FOODS Private LIMITED

Director

24/09/2009

16/12/2008

-

Active

NO

 

 

Name :

Mr. Sanjay Sharma

Designation :

Whole Time Director

Address :

Flat No.1, Indraprastha Enero No.9, Kingston Road, Richmond Town, Bangalore – 560025, Karnataka, India

Date of Birth/Age :

28.12.1966

Date of Appointment :

01.02.2009

 

Other Directorship:

 

Top of Form

Bottom of Form

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Date of cessation

Company Status

Defaulting status

1

U15136KA1996PTC021007

MTR FOODS Private LIMITED

Director

24/09/2009

01/02/2009

-

Active

NO

2

U15400KA2007PTC062356

Rasoi Magic Foods (India) Private Limited

Director

30/09/2011

28/03/2011

-

Active

NO

 

 

Name :

Mr. Hagstrom Goran Clas

Designation :

Director

Address :

Rostockinkatu 2B FI – 20250 Turku, Finland

Date of Birth/Age :

20.02.1949

Date of Appointment :

05.05.2009

 

Other Directorship:

 

Top of Form

Bottom of Form

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Date of cessation

Company Status

Defaulting status

1

U15136KA1996PTC021007

MTR FOODS Private LIMITED

Director

24/09/2009

05/05/2009

-

Active

NO

 

 

Name :

Mr. Stoltz Niklas Darre

Designation :

Director

Address :

Maridalsvein, 284, No.0872 OSLO, Norway 

Date of Birth/Age :

04.10.1970

Date of Appointment :

05.05.2009

 

Other Directorship:

 

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Date of cessation

Company Status

Defaulting status

1

U15136KA1996PTC021007

MTR FOODS Private LIMITED

Director

24/09/2009

05/05/2009

-

Active

NO

 

 

 

Name :

Mr. Are Nakkim

Designation :

Director

Address :

Bergers Borgveien, 10, 1519, Moss, Norway

Date of Birth/Age :

13.02.1964

Date of Appointment :

07.09.2010

 

Other Directorship:

 

Top of Form

Bottom of Form

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Date of cessation

Company Status

Defaulting status

1

U15136KA1996PTC021007

MTR FOODS Private LIMITED

Director

21/09/2011

07/09/2010

-

Active

NO

2

U15400KA2007PTC062356

Rasoi Magic Foods (India) Private Limited

Director

30/09/2011

04/04/2011

-

Active

NO

 

 

Name :

Mr. Jorn Unneberg

Designation :

Director

Address :

Gimlevn, 35 A, 1358, Jar, Norway

Date of Birth/Age :

29.12.1958

Date of Appointment :

07.09.2010

 

Other Directorship:

 

Top of Form

Bottom of Form

S.No.

CIN

Name of the Company

Current designation of the director

Date of appointment at current designation

Original date of appointment

Date of cessation

Company Status

Defaulting status

1

U15136KA1996PTC021007

MTR FOODS Private LIMITED

Director

21/09/2011

07/09/2010

27/10/2011

Active

NO

 

 

KEY EXECUTIVES

 

Name :

Mr. A. Chandrashekhara Alse

Designation :

Secretary

Address :

239/N, II B Main, II Cross, Phase I, Girinagar, Bangalore – 560085, Karnataka, India

Date of Birth/Age :

03.12.1957

Date of Appointment :

01.12.2009

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 21.09.2011

 

Names of Shareholders

 

No. of Shares

Orkla Asia Pacific Pte Limited, Singapore

 

13182940

Borrgaard S.E.A. Pte Limited, Singapore

 

60

Total

 

13183000

 

AS ON 21.09.2011

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

100.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Company is engaged in Instant Food Mixes and Ready to Eat Items, Spices and Masala, Vermicell and Macaroni.

 

PRODUCTION STATUS AS ON 31.03.2011

 

Particulars

Unit

Licensed Capacity

Installed Capacity

Actual Production

Instant Food Mixes and Ready to eat items

MT

16600

16600

11033

Hard Ice Creams

Lts

2000000

2000000

905957

Spices and Masalas Vermicelli and Macaroni

MT

8300

8300

6564

Beverages**

MT

15224

15224

10606

 

Lts

10950000

--

1093528

 

* based on the acknowledgements obtained from S I A, Dept of Industrial Policy and Promotion, Ministry of Industries, Government of India, New Delhi.

** acknowledgement obtained in current year.

 

GENERAL INFORMATION

 

No. of Employees:

Not Divulged

 

 

Bankers :

The Karnataka Bank Limited, Minerva Circle Branch, Bangalore - 560004, Karnataka, India

 

 

Facilities :

 

UNSECURED LOAN

 

Rs. In Millions

31.03.2011

Rs. In Millions

31.03.2010

Working Capital Loans Banks Unsecured

340.000

428.000

TOTAL

340.000

428.000

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

S R Batliboi and Associates

Chartered Accountant

Address :

12th and 13th Floor, Ub City, Canberra Block, No. 24, Vittal Mallya Road, Bangalore – 560001, Karnataka, India

 

 

Names of related parties where control exists irrespective of whether transactions have occurredor not Holding Company:

Orkla Asia Pacific Pte Ltd, Singapore

 

 

Ultimate Holding Company:

Orkla ASA, Oslo, Norway

 

 

Fellow Subsidiaries :

·         Orkla Shared Services AS, Norway.

·         Orkla Brands AS, Norway

 

 

Enterprises owned or significantly influenced by key management personnel or their relatives:

·         MTR Enterprises (Up to May 06,2010)

·         MTR Food Products (Up to May 06,2010)

 

 

CAPITAL STRUCTURE

 

AS ON 21.09.2011

 

Authorised Capital :

No. of Shares

Type

Value

Amount

25000000

Equity Shares

Rs.10/- each

Rs.250.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

13183000

Equity Shares

Rs.10/- each

Rs.131.830 Millions

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2011

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

131.830

131.830

131.830

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

935.527

894.495

795.827

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

1067.357

1026.325

927.657

LOAN FUNDS

 

 

 

1] Secured Loans

0.000

0.000

0.000

2] Unsecured Loans

340.000

428.000

565.000

TOTAL BORROWING

340.000

428.000

565.000

DEFERRED TAX LIABILITIES

0.000

62.200

80.650

OTHER LIABILITIES

2.394

3.080

3.541

 

 

 

 

TOTAL

1409.751

1519.605

1576.848

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

1257.128

1326.067

1402.099

Capital work-in-progress

65.673

45.463

10.144

 

 

 

 

INVESTMENT

67.696

0.000

0.000

DEFERREX TAX ASSETS

3.100

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

309.435

251.957

193.512

 

Sundry Debtors

63.882

73.327

80.138

 

Cash & Bank Balances

31.877

102.856

42.551

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

116.143

137.140

131.466

Total Current Assets

521.337

565.280

447.667

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

279.659

159.601

110.540

 

Other Current Liabilities

170.784

220.226

141.494

 

Provisions

54.740

37.378

31.028

Total Current Liabilities

505.183

417.205

283.062

Net Current Assets

16.154

148.075

164.605

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

1409.751

1519.605

1576.848

 

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2011

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

TOTAL                                    

2898.300

2421.900

2173.100

 

 

 

 

 

 

EXPENSES

 

 

 

 

 

TOTAL                                    

NA

NA

NA

 

 

 

 

 

 

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION

383.700

342.500

225.900

 

 

 

 

 

 

FINANCIAL EXPENSES                        

25.800

42.200

77.100

 

 

 

 

 

 

PROVISIONS AND WRITE – OFFS

22.000

1.500

5.000

 

 

 

 

 

 

DEPRECIATION           

132.000

113.700

112.600

 

 

 

 

 

 

IMPAIRMENT LOSSES

99.100

0.000

0.000

 

 

 

 

 

 

AMORTISATION OF INTANGIBLES

41.100

34.900

34.800

 

 

 

 

 

 

PROFIT BEFORE TAX

63.700

150.200

(3.600)

 

 

 

 

 

Less

TAX                                                                 

22.700

51.500

(34.700)

 

 

 

 

 

 

PROFIT AFTER TAX

41.000

98.700

31.100

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

219.000

120.300

89.200

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

260.00

219.000

120.300

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

NA

187.436

191.198

 

TOTAL EARNINGS

NA

187.436

191.198

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw Materials

NA

11.848

42.624

 

 

Stores & Spares

NA

8.541

1.705

 

 

Capital Goods

NA

7.288

78.734

 

TOTAL IMPORTS

NA

27.677

123.063

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2011

31.03.2010

31.03.2009

PAT / Total Income

(%)

1.41

4.08

1.43

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

NA

NA

NA

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

3.58

7.94

(0.19)

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.06

0.15

0.00

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

0.79

0.82

0.91

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.03

1.35

1.58

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Check List by Info Agents

Available in Report (Yes / No)

1) Year of Establishment

 Yes

2) Locality of the firm

Yes

3) Constitutions of the firm

Yes

4) Premises details

No

5) Type of Business

 Yes

6) Line of Business

Yes

7) Promoter's background

Yes

8) No. of employees

No

9) Name of person contacted

No

10) Designation of contact person

No

11) Turnover of firm for last three years

Yes

12) Profitability for last three years

Yes

13) Reasons for variation <> 20%

 --

14) Estimation for coming financial year

No

15) Capital in the business

Yes

16) Details of sister concerns

Yes

17) Major suppliers

No

18) Major customers

No

19) Payments terms

No

20) Export / Import details (if applicable)

 --

21) Market information

 --

22) Litigations that the firm / promoter involved in

--

23) Banking Details

Yes

24) Banking facility details

Yes

25) Conduct of the banking account

 --

26) Buyer visit details

 --

27) Financials, if provided

Yes

28) Incorporation details, if applicable

Yes

29) Last accounts filed at ROC

Yes

30) Major Shareholders, if available

Yes

 

BUSINESS PERFORMANCE

 

In the backdrop of the world economy continuing to face challenges to stage a sustained recovery cycle, India's GDP growth rate during 2010-11 has recovered considerably to 8.6% overall. Although the GDP growth in Oct-Dec 2010 period had dipped to 8.2% compared to the earlier quarters at 8.9%, it seems to have partially recovered lost ground during January-March 2011at 8.5% . There has been a deceleration in industrial growth in the second half of the financial year, however robust growth in services at 9.6% and good growths in agriculture (5.4%) has boosted overall GDP growth. Even exports which had declined by almost 5% last fiscal has bounced back strongly to register a 28% growth during 2010-11.

 

Inflation continued to be in a range of 8-10% during the year, while food inflation which was at a high 20%during April-June 2010, eased considerably to around 10% towards the end of the financial year. The FMCG markets in India grew at around 12% during 2010-11, with a mix of volume and price growths.

 

In the context of the above macro-economic environment, the Net Sales of the Company grew by 19.7%over the previous year with domestic markets responding very well with a growth of 20.5% and exports growing at a modest 10%.

 

During the year, several marketing initiatives were implemented to accelerate both volume and revenue growth - the most important being the ambitious re-design project for Brand "MTR",' Based on intensive research studies conducted through brand architecture firms, leading market research consultancies and brand re-design firms, Brand "MTR" was re-launched nationally. In a short period of 6 months almost all 250 SKUs were migrated to the new designs which position each product to sharply focused product segments. This was followed by media bursts mainly in Breakfast and Sweet Mixes and Masalas with new advertisement campaigns running on national channels with product specific regional bursts as well. Both these initiatives were also supplemented by in-shop promotion material which worked in unison to accelerate revenue growth. Total spend on marketing almost doubled to Rs 208.100 Millions (7.2% of sales) compared to Rs 114.600 Millions (4.8% of sales) last year.

 

Overall, commodity prices continued to firm up during the year, although several buying synergies and initiatives undertaken during the year, reduced the impact to some extent. However to sustain profitability, the Company responded to this cost challenge with several rounds of price increases and pack size reconfigurations. Consequently, gross margins improved by a net 1%. Due to higher marketing spends during the year, EBIDTA for the year was Rs 383.700 Millions (13.3% of sales) compared to Rs 342.500 Millions (14.2% of sales) last year.

Interest cost at Rs 25.800 Millions came down by almost 40%, compared to Rs 42.200 Millions, due to repayment of loans throughout the year as well as lower interest rates.

 

During the year, based on the Impairment exercise conducted by the Company as per the Indian Accounting Standard guidelines, Asset impairment losses amounting to Rs 99.100 Millions was provided for two product lines for which profitability improvements are underway. The Company also decided to accelerate depreciation provisions for certain assets which had the effect of increasing depreciation provisions during the year by Rs 30.300 Millions. Taking into account the Asset impairment losses and the additional depreciation provision as above, Profit Before Taxes for the year was at Rs 63.700 Millions (Rs 193.100 Millions without these additional provisions),compared to Rs 150.200 Millions last year.

 

The Company is now subject to normal tax as carried forward losses and unabsorbed depreciation (in tax books) of earlier years have been fully set off. Consequently, Corporate tax provisions of Rs 88.000 Millions have been made during this year, compared to Rs 70.000 Millions last year, Deferred tax computation for the year recognises a full write-back of the opening balance of Deferred tax liability for the year at Rs 65.300 Millions (as carry over benefits of previous years' loss and depreciation in tax books are fully set-off), compared to Rs 18.500 Millions written back last year.

 

STRATEGIC INITIATIVES

 

As per the Strategic Review conducted for long term growth, opportunities to strengthen the product portfolio are continuously being scanned for exploitation either through growing organically or through acquisitions. One such opportunity which had been identified in January 2011was the Ready-to-Cook portfolio of Rasoi Magic Foods Private Limited, a Pune based company. Negotiations to acquire this company was put on fast track during February 2011 and was consummate dearly April 2011. Although the revenues for this company is relatively small at Rs.100.000 Millions, it is a preferred brand of Western Indian consumers and enjoys high market shares and brand recall. This brand will be leveraged to not only expand into new product segments and geographies, but will also contribute to broad basing the Company's brand portfolio giving it more flexibility.

 

In line with the Strategic Vision formulated for the future growth of the Company, the new state-of-the-art Spices and Masalas manufacturing facility was commissioned in February 2011. The new plant doubles capacity of spices and Masala products to 13000 TPA and can manufacture products of global specifications, as it is a segregated allergen facility and also integrates several initiatives in automation to sustain quality and adherence to product specifications.

 

The Company has also commissioned a new Steam Generation facility which uses Organic Briquettes as fuel source, thereby shifting from HSD as a fuel source. Once this new facility stabilises, further steps will be taken up to improve water recycling initiatives by steam condensate recovery etc enabling the company to contribute in its own small way to water conservation.

 

The Company has outsourced its Central Warehousing operations covering sales to all Karnataka based stockists in the first phase which will further be expanded in due course to cover all stock transfers as well. The Company has also finalised an Outsourcing arrangement for pickles during the year and has achieved full migration of all SKUs by April 2011. Similar arrangements have also been finalised for all Papad SKUs which has ensured release of some valuable floor space for expansion of other core categories such as Instant Mixes. The outsourcing arrangement commenced last year for vermicelli and pasta was discontinued in April 2011due to sale of the unit, by the owner. Other opportunities are being scanned to revive this arrangement with other interested parties.

 

 

FORM 8:

 

Corporate identity number of the company

U15136KA1996PTC021007

Name of the company

MTR FOODS Private LIMITED

Address of the registered office or of the principal place of  business in India of the company

NO.4, 17th Cross, k R Road, BSK II Stage, Bangalore -560070, Karnataka, India

 

This form is for

 

Modification of charge

Type of charge

Book Debts

Immovable Property

Movable Property

Particular of charge holder

THE KARNATAKA BANK LIMITED

Nature of instrument creating charge

Hypothecation Agreement

Pronote

Letter of Authority

Date of instrument Creating the charge

10/12/2009

Amount secured by the charge

Rs.95.000 Millions

Brief of the principal terms an conditions and extent and operation of the charge

Rate of Interest

Interest @ 13.75% p.a.

(OD-Rs.40.000 Millions / Preshipment Credit-Rs.30.000 Millions / BG-Rs.25.000 Millions)

 

Terms of Repayment

Repayable on Demand

 

Margin

Margin 25% on Stocks/Book Debts for OD  and  Preshipment Credit

For BG 10% Cash Margin

 

Extent and Operation of the charge

100% Till the Closure of the Loan

Short particulars of the property charged

Hypothecation of all the present and future Plant and Machineries, Furnitures, fixtures Movables etc.,  Raw Materials, Semi and Finished Goods and  other Stocks are stored at No.80,81,80A 86 and and 88  at Bommasandra Indl. area, Anekal Tq, Bangalore and also at No.4, 17th Cross, K R Road, Bangalore-70 and Book debts and Equitable Mortgage of Industrial Plot No.80,80A,81,86 and 88 Bommasandra Industrial Area, Bangalore belonging to the company.

Particulars of the present modification

OD Limit Reduced from Rs.50.000 Millions to Rs.40.000 Millions. Total Limit Reduced from Rs.145.000 Millions to Rs.95.000 Millions.(OD-Rs.40.000 Millions / Preshipment Credit-Rs.30.000 Millions / BG-Rs.25.000 Millions).Equitable Mortgage of Industrial Plot No.80, 80A, 81, 86 and 88 Bommasandra Industrial Area, Bangalore given. All other Terms, Conditions and Securities Continues for the Reduced Limit of Rs.95.000 Millions.

 

PRESS RELEASE:

 

Publication : Deccan Herald

Date             : Thursday, October 13, 2011

Edition          : Bangalore

 

MTR Foods' new range of snacks

 

MTR foods has launched 10 new range of South In dian snacks like chakli, butter chakli, spinach chakli, nip-patu, kodubale, kharabondi, cornflakes mixture, avalakki mixture and ompudi.

 

The product format of chaklis, nipattu and kodubale are prone to breakage, hence are packed in tray packs. Cornflakes mixture, avalakki mixture, kharaboondi, ompu-di and thick sev are packed in special stay fresh pouches available both in big pack sizes as well as single use packs of Rs.0.010 Million.

 

 

MTR FOODS STORMS INTO SNACKS MARKET WITH A RANGE OF CHAKLIS, NIPPATTU, SEV

 

Wednesday, October 12, 2011

 

Nandlta VI jay, Bangalore

 

MTR Foods, a leading name in processed food, has now stormed into the snacks market with a range of 10 varieties of anytime eats.

 

The range covers chakli, spinach chakli, nippattu, kodubale, kharaboondi, cornflakes mixture, avalakki mature, thick sev and ompudi. The company has invested around Rs 30.000 Millions to build a new plant to produce the range at its existing manufacturing unit location at Bommasandara Industrial Area, Bangalore. A. range of imported machinery from Germany allows the snacks to have a shelf life of six months.

 

"Snacks Is an Important category In India. However, the south Indian snacks market has not been explored to Its fullest potential. Hence we decided to foray into this domain," said Sanjay Sharrna, CBD and MD, MTR Foods Pvt. Ltd, at a press conclave here.

 

The company completed a comprehensive survey to comprehend the snacking needs, the consumer perceptions also revealed that they insisted on a reliable quality brand. This is because they are unsure of the unbranded options due to hygiene standards, quality of oil and other Ingredients.

 

"Hence, we took on the onus to develop and introduce a range of authentic south Indian snacks which will be made from high quality Ingredients following traditional recipes which replicate similar products made at home," he added.

 

The company has also ensured that the range is packed keeping in mind the Innovation and aesthetic appeal. For Instance, product formats like chakli, butler chakli, spinach chakli, nippattu and kodubale are prone to breakage and are made available in tray packs. Attractive graphics make the pack stand apart on the shelves of food retail and grocery outlets to allure consumers.

 

Special slay fresh pouches which are nitrogen-flushed help retain freshness and crispness are used for cornflakes mixture, avalakki mixture, kharaboondi, ompudi and thick sev which are available In big packs and single-use small packs at Rs0.010 Million.

 

Delving Into the future efforts of the company, Sharrna staled thai as part of its Inorganic growth efforts, II Is toying with plans to enter the jams and ketchups space via promising acquisitions. In April 2011, II acquired the Pune-based Rasoi Mixes for its technology and the brand for its meal range.

 

The Indian snacks market Including wafers, bridge and extruded products is valued at Rs 62400.000 Millions and registering 40 per cent growth, of which the traditional snacks market Is estimated at Rs 25000.000 Millions with 36 per cent growth with few organised players. MTR fits into the traditional snacks market, which Is currently dominated by Haldirarn's holding a 70 per cent Markel share. The southern market for traditional snacks Is growing al 25 per cent annually and In Karnataka, the segment Is clocking 30 per cent growth, slated Vlkram Sabherwal, vice-president, marketing, MTR Foods.

 

Another new entrant from Karnalaka into the snacks market Is Maya's Beverages and Foods Private Limited engaged in the production of traditional savories and sweets lo offer 50 products and 65 stock-keeping units. "Current/ snacking is not limited to just tea time but is customary accompaniment during meals and an indispensable option during festivities. This opens the opportunity for the existing players in the space to grow. We are also looking lo reverse the consumers from the unorganized snacking space to the high quality and fresh snack segment where MTR could offer a platter " concludes Sahherwai

 

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.55.14

UK Pound

1

Rs.85.22

Euro

1

Rs.69.24

 

 

INFORMATION DETAILS

 

Information Gathered by :

SVA

 

 

Report Prepared by :

SDA


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

4

--LEVERAGE

1~10

5

--RESERVES

1~10

6

--CREDIT LINES

1~10

5

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

47

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.