MIRA INFORM REPORT

 

 

Report Date :

26.11.2012

 

IDENTIFICATION DETAILS

 

Correct Name :

P.T. SHOPIE PARIS INDONESIA

 

 

Formerly Known As :

P.T. SOPHIE MARTIN INDONESIA

 

 

Registered Office :

Sophie Paris Building, Jl. Adyaksa Raya No. 33, Lebak Bulus, Jakarta Selatan 12440

 

 

Country :

Indonesia

 

 

Date of Incorporation :

14.08.1995

 

 

Com. Reg. No.:

No. AHU-AH.01.10-42908

 

 

Legal Form :

Limited Liability Company

 

 

Line of Business :

Trading and Distribution of Fashion Products

 

 

No. of Employees :

120 employees

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory 

Payment Behaviour :

No Complaints 

Litigation :

Clear 

 


 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – June 30th, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

Indonesia

B1

B1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

Indonesia - ECONOMIC OVERVIEW

 

Indonesia, a vast polyglot nation, grew an estimated 6.1% and 6.4% in 2010 and 2011, respectively. The government made economic advances under the first administration of President YUDHOYONO (2004-09), introducing significant reforms in the financial sector, including tax and customs reforms, the use of Treasury bills, and capital market development and supervision. During the global financial crisis, Indonesia outperformed its regional neighbors and joined China and India as the only G20 members posting growth in 2009. The government has promoted fiscally conservative policies, resulting in a debt-to-GDP ratio of less than 25%, a small current account surplus, a fiscal deficit below 2%, and historically low rates of inflation. Fitch and Moody's upgraded Indonesia's credit rating to investment grade in December 2011. Indonesia still struggles with poverty and unemployment, inadequate infrastructure, corruption, a complex regulatory environment, and unequal resource distribution among regions. The government in 2012 faces the ongoing challenge of improving Indonesia's insufficient infrastructure to remove impediments to economic growth, labor unrest over wages, and reducing its fuel subsidy program in the face of rising oil prices.

 

Source : CIA

 

 


Correct Name of Company

 

P.T. SHOPIE PARIS INDONESIA

 

 

company Address

 

Head Office

Sophie Paris Building

Jl. Adyaksa Raya No. 33

Lebak Bulus

Jakarta Selatan 12440

Indonesia

Phones             - (62-21) 7591 5262 (hunting)

Fax.                  - (62-21) 7591 3667

Email                - sophie@rad.net.id

Building Area     - 7 storey

Office Spare      - 820 sq. meters

Region              - Commercial

Status               - Owned

 

 

Date of Incorporation

 

a. 14 August 1995 as P.T. USAHA SWAKARYA SATYA

b. 18 March 2005 as P.T. SOPHIE MARTIN INDONESIA

c. 13 December 2011 as P.T. SOPHIE PARIS INDONESIA

 

 

Legal Form

 

P.T. (Perseroan Terbatas) or Limited Liability Company

 

 

Company Reg. No.

 

The Ministry of Laws and Human Rights

  a.  No. AHU-36423.AH.01.02.Tahun 2008

      Dated 27 June 2008

  b.  No. AHU-63230.AH.01.02.Tahun 2011

      Dated 21 December 2011

  c.  No. AHU-AH.01.10-42908

      Dated 30 December 2011

 

Company Status

 

Foreign Investment Company (PMA)

 

 

Permit by the Government Department

 

  a. The Department of Finance

       NPWP No. 01.745.202.0-062.000

  b. The Capital Investment Coordinating Board

      No. 69/V/PMA/2008

      Dated 26 April 2008

 

 

Holding Company

 

P.T. MAHE INVESTAMA (Investment Holding)

 

 

Affiliated Companies

 

a. P.T. KARYA PROPERTINDO INVESTAMA (Property Development)

b. SOPHIE MARTINE TRADE AND INVESTMENT Ltd., (Investment Holding)

c. INTERNATIONAL PROPERTY INVESTMENT LIMITED (Investment Holding)

 

 

CAPITAL AND OWNERSHIP

 

Capital Structure :

Authorized Capital    - Rp. 10,215,100,000.-

Issued Capital          - Rp. 10,215,100,000.-

Paid up Capital        - Rp. 10,215,100,000.-

 

Shareholders/Owners :

a. P.T. MAHE INVESTAMA                                                - Rp. 9,705,100,000.- (95.0%)

    Address: Gedung Hero II, 9th Floor

                   Jl. Jend. Gatot Subroto Kav. 64

                   Tebet, Jakarta Selatan

b. SOPHIE MARTIN TRADE AND INVESMENT Ltd.  - Rp.    500,000,000.- (  4.9%)
    Address: 303 Aart Chambers,

                   Seychelles, France

c. MR. SUPARMIN                                                             - Rp.      10,000,000.- (  0.1%)

    Address: Jl. Talas II, RT.04/RW.01

                   Pemulang, Tangerang

                   Banten Province

 

BUSINESS ACTIVITIES

 

Lines of Business :

Trading and Distribution of Fashion Products

 

Production Capacity :

None

 

Total Investment :

Equity Capital                - Rp. 10.2 billion

 

Started Operation :

1995

 

Brand Name :

SOPHIE PARIS

 

Technical Assistance :

None

 

Number of Employee :

120 persons                                   

 

Marketing Area :

Local (Domestic)   - 90%

Export                  - 10%

 

Main Customers :

Publics

 

Market Situation :

Very Competitive

 

Main Competitors :

a. PT. Indo Elizabeth Permai

b. PT. Daeyoung Dunia Subur Indonesia

c. PT. Huda Rachma Grupindo

d. PT. Eksonindo Multi Product Industry

e. PT. Continental Panji Pratama

f.  Etc

 

Business Trend :

Growing

 

 

BANKER, AUDITOR & LITIGATION

 

Bankers :

a.   P.T. Bank MANDIRI Tbk

      Mandiri Plaza

      Jl. Jend. Gatot Subroto Kav. 36-38

      Jakarta Selatan

 

b.   P.T. Bank CENTRAL ASIA Tbk

      Menara BCA

      Jl. M.H. Thamrin no. 1

      Jakarta Pusat

 

c.   P.T. Bank OCBC NISP Tbk

      OCBC NISP Tower

      Jl. Prof. Dr. Satrio Kav. 25

      Jakarta Selatan

 

Auditor :

Internal Auditor

 

Litigation :

No detrimental filling in our database

 

 

FINANCIAL FIGURE

 

Total Sales/Income (estimated) :

2008 – Rp. 500.0 billion

2009 – Rp. 690.0 billion

2010 – Rp. 720.0 billion

2011 – Rp. 880.0 billion

 

Net Profit (estimated) :

2008 – Rp.   69.0 billion

2009 – Rp.   95.8 billion

2010 – Rp. 100.0 billion

2011 – Rp. 122.0 billion

 

Payment Manner :

Almost promptly

 

Financial Comments :

Fairly good

 

 

KEY EXECUTIVES

 

Board of Management :

President Director                            - Mr. Bruno Antoine Elie Hasson AKA Bruno Hasson

Directors                                         - a. Mr. Benjamin Francois Xavier Andres

                                                        b. Mr. Thibault Marc Markie Guislain Menager

 

Board of Commissioners :

President Commissioner                   - Mr. Marc Franck Stefanetti

Commissioner                                 - Mr. Suparmin

 

Signatories :

President Director (Mr. Bruno Antoine Elie Hasson AKA Bruno Hasson) or one of Directors (Mr. Benjamin Francois Xavier Andres and Mr. Thibault Marc Marie Guislain Menager) which must be approved by Board of Commissioner (Mr. Marc Franck Stefanetti)

 

 

CAPABILITIES

 

Management Capability :

Good

Business Morality :

Good

 

 

OVERALL PERFORMANCE

 

Initially named P.T. USAHA SWAKARYA SATYA, it was established in August 1995 with the authorized capital of Rp. 20,000,000 of which Rp. 5,000,000 was issued and fully paid up. The founding shareholders of the company are Mr. Gunadi Gautama (98%) and Mrs. Laksmi Djuwita (2%). The articles of association of the company have frequently been revised. In mid 1999 the authorized capital was raised to Rp. 1,500,000,000 entirely issued and paid up and concurrently whole shares of the company are controlled by P.T. PRIWAT JASARAYA and P.T. NOMINDOJASA RAYA, both are private companies. In March 2005, the company renamed to P.T. SOPHIE MARTIN INDONESIA of which the shares are controlled by P.T. MAHE INVESTAMA (99.99%) and Mr. Suparmin (0.01%).

 

In April 2008, the authorized capital was raised to Rp. 10,215,100,000.- entirely was issued and fully paid up.  Since the time, the shareholders of the company are P.T. MAHE INVESTAMA of Indonesia (95.1%) and SOPHIE MARTIN TRADE AND INVESTMENT Ltd., of France (4.9%). The amendment to articles of association was made by Evawani Alissa Chairil Anwar, SH., a notary in Jakarta and it has been approved by the Minister of Law and Human Rights through Decision Letter No. AHU-36423.AH.01.02.Tahun 2008 dated June 27, 2008.   In December 2011, the company renamed again to P.T. SOPHIE PARIS INDONESIA (P.T. SPI) and the shareholders of the company are P.T. MAHE INVESTAMA of Indonesia (95.0%), SOPHIE MARTIN TRADE AND INVESTMENT Ltd., of Seychelles (4.9%) and Mr. Suparmin (0.1%).  The latest amendment to articles of association was made by Evawani Alissa Chairil Anwar, SH., a notary in Jakarta and it has been approved by the Minister of Law and Human Rights through Decision Letter No. AHU-63230.AH.01.02.Tahun 2011 dated December 21, 2011 and No. AHU-AH.01.10-42908 dated December 30, 2011.  No changes have been effected in term of its shareholding composition and capital structures to date.

 

Pursuant to the deed of notary of the company, the shareholders of P.T. MAHE INDONESIA are SOPHIE MARTIN TRADE AND INVESTMENT Ltd., (85%) and Mr. Suparmin (15%).  We are extremely difficult to trace or investigate the shareholders of SOPHIE MARTIN TRADE AND INVESTMENT Ltd., as this company is incorporated under law of the Republic of Seychelles. But we allege or estimate that the owners of this company are Mr. Bruno Antoine Alie Hasson AKA Bruno Hasson and his wife Mrs. Sophie Francois Henriette Martin AKA Sophie Martin.   We suspect that Mr. Bruno Hasson is also the majority business stake owners of P.T. KARYA PROPERTINDO INVESTAMA is engaged in property management and development, and INTERNATIONAL PROPERTY INVESTMENT Ltd., a foreign company is incorporated under law of the Republic of Seychelles.

 

Initially the company was engaged in general trading like selling iron pipes, fittings factories, insemination equipment (mating injection) for cows up to sell the pack test to detect pregnancy in humans. His business had been started since 1995. After operating for a few months, apparently his business was not profitable. A year later, the company transferred its activities in the field of trade fashion apparels for women, especially women's handbags and wallets, with "Sophie Martin", trade mark, taken from his wife name Mrs. Sophie Martin, a talented designer of ladies handbags. Despite imaging of import brand, in fact all the products of ladies’ bags and accessories of Sophie Martin "genuine locally made, but most of the raw materials were imported from China. Furthermore, these bags were sold in some department stores such as Sogo and Metro.

 

Because the proceeds of sales were less satisfactory, the company finally decided to sell with the system of Multi Level Marketing (MLM), by hiring  about 40 daily salespeople . The economic crisis in Indonesia in 1997/1998, bringing blessing to the business of this company. A sharp depreciation of the rupiah against the rupiah, causing prices of imported goods including fashion products soared. And so was the market interest declined rapidly as pressed by purchasing power continues to weaken.   While the product prices of Sophie Martin was still affordable for most consumers, as most devotees were members of his MLM which were motivated to increase their income when the economy was sick. In times of economic crisis, it turned out the company achieved turnover was increased folds because the price was cheap. The average Sophie Martin’s purse products priced at Rp. 100 thousand each. For members, they got a discount of 30%, or only paid Rp. 70 thousand.

 

In 2008, Sophie Martin trademark began to change into the "Sophie Paris" in order to get the France image of prestigious and modern. They remained using the MLM marketing system and marketed its products through a catalog, published every two months. Currently, there are about 1.8 million registered members and 320 MLM Business Center. But of that number about 120,000 are active members with an average recruitment of new members as many as 250 people per day. Additionally Sophie Paris products also have advertisements on television and open a store of Sophie Paris in the mall. Currently there are about 40 such outlets in several Sophie Paris mentioned in some Malls in Indonesia. The presence of Sophie Paris at Mall accounted for 40% of total company revenue.

 

Besides the domestic market, Sophie Paris products also have been exported to the Philippines, Vietnam and Morocco. During this time, all Sophie Paris fashion products manufactured at other companies. According to the plan, P.T. SPI is considering to build its own plant.

 

Until this time P.T. SPI Indonesia has not been registered with Indonesian Stock Exchange, so that they shall not obliged to announce their financial statement.  The management of P.T. SPI is very reclusive towards outsiders and rejected to disclose its financial condition. However, we estimated that the sales turnover of the company in 2009 amounted to Rp. 690.0 billion went up to Rp. 720.0 billion in 2010 and rose again to Rp. 880.0 billion in 2011. The operation of the company in 2011 is estimated to have gained a profit of at least Rp. 122.0 billion with estimated total assets of at least Rp. 120.0 billion.  It is projected that total sales turnover of the company will increase at least 12% in 2012.    So far, we did not hear that the company has been black listed by Bank Indonesia (Central Bank). The punctual payment habit of the company ranging from 1 to 3 months is running smoothly.

 

Originally, the management of P.T. SPI is headed by Mr. Bruno Antoine Elie Hasson AKA Bruno Hasson (46), as President Director.  He graduated from Institute Superieur des Techniques d’Outre-Mer (ISTOM), a French government agricultural institute.  In his daily activities, he is assisted by Mr. Benjamin Francois Xavier Andres (37) and Mr. Thibault Marc Markie guislain Menager (47), both are as directors.  The President Commissioner of the company is Mr. Marc Franck Stefanetti (47) and Mr. Suparmin (61) as commissioner.  P.T. SPI is also supported by professional experts having wide relation with private businessmen of home and overseas as well as with government sector.  So far we have never heard that the board of directors and commissioners of the company involved in business malpractices or detrimental cases that settled through the court.  Their litigation record is clean and they have never involved in civil or criminal cases or politics in the country. They are not in bankruptcy condition as their business is running well.

 

We are convinced that P.T. SOPHIE PARIS INDONESIA is sufficiently fairly good for normal business transaction.  However, in view of the unstable economic condition in the country, we recommend to treat prudently in business transaction and in extending a loan to the company.

 


FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.55.34

UK Pound

1

Rs.88.30

 

Euro

1

Rs.71.37

 

INFORMATION DETAILS

 

Report Prepared by :

MNL

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.