MIRA INFORM REPORT

 

 

Report Date :

19.10.2012

 

IDENTIFICATION DETAILS

 

Name :

FASHION  FOOD  COMPANY  LIMITED

 

 

Registered Office :

105/4  Moo  6,  Petchkasem  Road,  T.  Klongmai, A.  Sampran,  Nakornpathom  73110

 

 

Country :

Thailand

 

 

Financials (as on) :

31.12.2011

 

 

Date of Incorporation :

26.12.1988

 

 

Com. Reg. No.:

0735531000808

 

 

Legal Form :

Private  Limited  Company

 

 

Line of Business :

Manufacturer,  distributor  and  exporter of Food  and  snacks

 

 

No. of Employees :

800 employees

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Status :

Moderate

Payment Behaviour :

Slow

Litigation :

Clear

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – June 30th, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

Thailand

B1

B1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

 

thailand - ECONOMIC OVERVIEW

 

With a well-developed infrastructure, a free-enterprise economy, generally pro-investment policies, and strong export industries, Thailand enjoyed solid growth from 2000 to 2007 - averaging more than 4% per year - as it recovered from the Asian financial crisis of 1997-98. Thai exports - mostly machinery and electronic components, agricultural commodities, and jewelry - continue to drive the economy, accounting for more than half of GDP. The global financial crisis of 2008-09 severely cut Thailand's exports, with most sectors experiencing double-digit drops. In 2009, the economy contracted 2.3%. In 2010, Thailand's economy expanded 7.8%, its fastest pace since 1995, as exports rebounded from their depressed 2009 level. Steady economic growth at just below 4% during the first three quarters of 2011 was interrupted by historic flooding in October and November in the industrial areas north of Bangkok, crippling the manufacturing sector and leading to a revised growth rate of only 0.1% for the year. The industrial sector is poised to recover from the second quarter of 2012 onward, however, and the government anticipates the economy will probably grow between 5.5 and 6.5% for 2012, while private sector forecasts range between 3.8% and 5.7%.

 

Source : CIA

 


Company name

 

FASHION  FOOD  COMPANY  LIMITED

 

 

SUMMARY

 

BUSINESS  ADDRESS                          :           105/4  MOO  6,  PETCHKASEM  ROAD,  T.  KLONGMAI, 

A.  SAMPRAN,  NAKORNPATHOM  73110

TELEPHONE                                        :           [66]   34  324-777,  34  324-473-6

FAX                                                      :           [66]   34  321-195

E-MAIL  ADDRESS                               :           server@fashionfoodthailand.com

REGISTRATION  ADDRESS                  :           SAME   AS  BUSINESS  ADDRESS

 

ESTABLISHED                        :           1988

REGISTRATION  NO.                           :           0735531000808

TAX  ID  NO.                                         :           3701004759

CAPITAL REGISTERED                        :           BHT.  210,000,000

CAPITAL PAID-UP                                :           BHT.  210,000,000

SHAREHOLDER’S  PROPORTION        :           THAI     :   100 %

FISCAL YEAR CLOSING DATE             :           DECEMBER  31             

LEGAL  STATUS                                  :           PRIVATE  LIMITED  COMPANY

EXECUTIVE                                         :           MR.  THIRAKIT  SATHIRAKUL,  THAI

                                                                        MANAGING  DIRECTOR

 

NO.  OF  STAFF                                   :           800

LINES  OF  BUSINESS                         :           FOOD  AND  SNACKS

                                                                        MANUFACTURER,  DISTRIBUTOR  AND  EXPORTER

                                                                         

                                                                         

CORPORATE PROFILE

 

OPERATING  TREND                            :           STABLE                       

PRESENT  SITUATION             :           OPERATING  NORMALLY                     

REPUTATION                                       :           GOOD  WITH  NORMAL  BUSINESS  ENGAGEMENT

MANAGEMENT  STANDARD                 :           MANAGEMENT  WITH  FAIR  PERFORMANCE              

 

 

HISTORY

 

The  subject  was  established  on  December  26, 1988  as  private  limited  company  under  the  name  style  FASHION  FOOD  COMPANY  LIMITED  by  Thai  groups,  with  the  business  objective  to  manufacture  food  and  snacks  to  both  local  and  overseas  markets.   It  currently  employs  approximate  800  staff.  

 

The  subject’s  products  have  been   certified  as  Halal  by  the  Islamic  Council  of  Thailand.  It was  also certified  Hazard  Analysis  Critical  Control  Point  System  [HACCP]  and  Good  Manufacturing  Practice  [GMP],  which  assure  all  consumer  groups  that  the  subject  is  a  leader  in  hygiene and  food  safety  standards.   

 

The  subject’s  registered  address   is  105/4  Moo  6,  Petchkasem  Rd.,  T.   Klongmai, 

A.  Sampran,  Nakornpathom  73110,  and  this  is  the  subject’s  current  operation  address.  

 

 

THE  BOARD  OF  DIRECTORS

 

     Name

 

Nationality

Age

 

 

 

 

Mr.  Thirakit  Sathirakul

[x]

Thai

59

Mr.  Ong-arj   Praepanitchai

[x]

Thai

61

Ms.  Jintana  Pongsri

[x]

Thai

48

Mr.  Surasak  Pongsri

 

Thai

43

Ms.  Kritiya  Yingnuanchan

 

Thai

57

 

 

AUTHORIZED  PERSON

 

Two  of  the  above  directors  [x]  can  jointly  sign  on  behalf  of  the  subject  with  company’s  affixed.

 

 

MANAGEMENT

 

Mr.  Thirakit  Sathirakul is  the  Managing  Director.

He  is  Thai  nationality  with  the  age  of  59  years  old.  

 

Mr.  Jirachote  Sathirakul  is  the  Sales  & Marketing  Manager.

He  is  Thai  nationality.

 

Mr.  Rungroj  Sathirakul  is  the  Factory  Manager.

He  is  Thai  nationality.

 


 

BUSINESS OPERATIONS

 

The  subject  is  engaged  in  manufacturing,  exporting  and  distributing  wide  range  of  food  and  snacks  as  the followings: 

 

Products

Brands

 

 

Potato  Chip

“BOMB”

Instant  Noodles 

“FF”

Bowl  Instant  Noodles

“FF”

Crackers

“FF”

Instant  Rice  Soup

“FF”

Bakery/Cookie

“YES”

 

PURCHASE

80% of  raw  material  and  food  ingredient  are   purchased  from  local  suppliers,  the  remaining  20%  is  imported  from  Republic  of  China,  Malaysia   and  India.

 

EXPORT  [COUNTRIES]

70%  of  the  products  is  exported  to  United  States   of  America,  Canada, Europe, 

United  Kingdom,  Australia,  Taiwan,  Hong Kong,  Singapore,  Malaysia,  Myanmar, 

Laos,  Cambodia,  Vietnam,  Indonesia,  India,  Dubai  and  other  Middle  East  country.

 

SALES 

30%  of  the  products  is  sold  locally  to  wholesalers  mainly  supermarket  and  convenience  store  nationwide.

 

SUBSIDIARY  AND  AFFILIATED  COMPANY

The  subject  is  not  found  to  have  any  subsidiary  or  affiliated  company  here  in  Thailand.

 

LITIGATION

 

Bankruptcy  and  Receivership

There  are  no  litigation  on  bankruptcy  and  receivership  cases  filed  against  the  subject  found  at  Legal  Execution  Department  for  the  past  five  years.

 

Others

There  are  no  legal  suits  filed  against   the  subject  for  the  past  two  years.

 

CREDIT  

Sales  are  by  cash.

Local  bills  are  paid  by  cash  or  on  the  credits  term  of  30-60  days.

Imports  are  by  L/C  at  sight  or  T/T.

Exports  are  against  T/T.

 

BANKING

Bangkok  Bank  Public  Co.,  Ltd.

 


EMPLOYMENT

The subject employs  approximately  800  staff,  comprising  300  permanent  staff & workers  and  500  temporary   workers.  

 

LOCATION  DETAILS

The  premise  is  owned  for  administrative  office,  factory I  and  warehouse  at  the  heading  address.   Premise  is  located  on  the  outskirts  of  Bangkok.

 

Factory  II  is  located  at  105/5  Moo  6,  Petchkasem  Rd.,  T. Klongmai,  A. Sampran,  Nakornpathom  73110.

 

COMMENT

Subject  was  formed  in  1988  as  a  manufacturer,  distributor  and  exporter  of  food  and  snack  products.  It has  an  expanding  export  market  throughout  the world  and  are widely  recognized  for their  popularity  and  quality.   The  products  are  mainly  served  international  markets,  which  sales  were  strong  in the  past  several  years.

 

 

FINANCIAL INFORMATION

 

The  capital  was  initially  registered  at  Bht.  32,000,000  divided  into   320,000  shares  of  Bht.  100  each.

 

The  capital  was  increased  later  as  the  followings:

 

Bht.    70,000,000  on  February  8,  1993

Bht.  140,000,000  on  July 12,  2005

Bht.  210,000,000  on  February  9,  2006

 

The  latest  registered  capital  was  increased  to  Bht.  210,000,000  divided  into 2,100,000  shares  of  Bht.  100  each  with  fully  paid.

 

THE  SHAREHOLDERS  LISTED  WERE  :  [as  at  April  28,  2012]

NAME

HOLDING

%

 

 

 

Mr. Ong-arj  Praepanitchai

Nationality:  Thai

Address     :  92  Ratchaprarop  Rd.,  Phyathai, Bangkok

368,617

17.55

Mr.  Surasak  Pongsri

Nationality:  Thai

Address     :  414/57  Buddhamonthon  Sai  2,  Bangkae,

                     Bangkok

226,330

10.78

Ms.  Kritiya  Yingnuanchan

Nationality:  Thai

Address     :  100  Soi  Sukorn,  Trimitr  Rd.,  Taladnoi, 

                     Samphantawong,  Bangkok

201,064

9.58

Mr.  Rungroj  Sathirakul

Nationality:  Thai

Address     :  337  Soi  Akarnsongkroh,  Thungwatdorn, 

                     Sathorn,  Bangkok

129,787

6.18

Mr.  Jirachote  Sathirakul

Nationality:  Thai

Address     :  337  Soi  Akarnsongkroh,  Thungwatdorn, 

                     Sathorn,  Bangkok

128,723

6.13

Mr.  Choolarp  Sathirakul

Nationality:  Thai

Address     :  337  Soi  Akarnsongkroh,  Thungwatdorn, 

                     Sathorn,  Bangkok

128,723

6.13

Ms.  Ruangsiri  Sathirakul

Nationality:  Thai

Address     :  337  Soi  Akarnsongkroh,  Thungwatdorn, 

                     Sathorn,  Bangkok

128,723

6.13

Mr.  Boonchai  Lohsawatdikul

Nationality:  Thai

Address     :  70/28  Mooban  Pongpetch, 

                     Ngamwongwan  Rd.,  Thungsonghong, 

                     Bangkhen,  Bangkok

89,362

4.25

Mr.  Lek  Kittikhuncharoen

Nationality:  Thai

Address     :  42/15  Moo  2,  Petchkasem  Rd.,  T.  Omyai, 

                     A.  Sampran,  Nakornpathom 

89,362

4.25

Others

609,309

29.02

 

Total  Shareholders  :  22

 

 

Share  Structure  [as  at  April  28,  2012]

Nationality

Shareholders

No. of  Share

% Shares

 

 

 

 

Thai

22

2,100,000

100.00

Foreign 

-

-

-

 

Total

 

                    22

 

2,100,000

 

100.00

 

NAME  OF  AUDITOR  &  CERTIFIED  PUBLIC  ACCOUNTANT  NO. :

Mr.  Jarin  Limpachote  No.  1983

 

 


BALANCE SHEET [BAHT]

 

The  latest  financial  figures  published  for  December  31,  2011  &  2010  were:

          

ASSETS

  

Current Assets

2011

2010

 

 

 

Cash   and  Cash Equivalents                      

8,067,548.15

9,449,834.46

Trade  Accounts  &  Notes Receivable  

149,237,884.88

91,233,997.81

Inventories                           

113,841,948.66

61,395,499.68

Other  Current  Assets                  

20,316,305.19

15,038,027.55

 

 

 

Total  Current  Assets                

291,463,686.88

177,117,359.50

 

 

 

Fixed Assets                        

299,581,331.00

244,235,850.14

Other  Non-current  Assets                      

3,961,425.22

4,736,719.00

 

Total  Assets                 

 

595,006,443.10

 

426,089,928.64

 

LIABILITIES & SHAREHOLDERS’ EQUITY [BAHT]

Current Liabilities

2011

2010

 

 

 

Bank  Overdraft  from Financial Institutions

272,632,056.73

190,961,938.80

Trade  Accounts  Payable

170,684,560.54

94,526,912.25

Current Portion of  Long-term Loans

-

4,152,011.21

Other  Current  Liabilities             

17,835,695.43

13,997,543.20

 

 

 

Total Current Liabilities

461,152,312.70

303,638,405.46

 

 

 

Long-term  Loan  from Person or

    Related  Company

55,409,900.00

48,940,400.00

 

Total Liabilities

 

516,562,212.70

 

352,578,805.46

 

 

 

Shareholders' Equity

 

 

 

 

 

 Share  capital : Baht  100  value 

  authorized,  issued  and  fully 

  paid  share  capital  2,100,000  shares

 

 

210,000,000.00

 

 

210,000,000.00

 

 

 

Capital  Paid                     

210,000,000.00

210,000,000.00

Surplus  on  Revaluation  of  Assets

45,853,205.00

45,853,205.00

Retained  Earning  - Unappropriated 

[177,408,974.60]

[182,342,081.82]

 

Total Shareholders' Equity 

 

78,444,230.40

 

73,511,123.18

 

Total Liabilities  &  Shareholders'  Equity

 

595,006,443.10

 

426,089,928.64


PROFIT  &  LOSS  ACCOUNT

 

Sale

2011

2010

 

 

 

Sales                                         

977,923,253.49

700,448,122.27

Other  Income                

4,607,658.71

2,816,757.06

 

Total  Sales                   

 

982,530,912.20

 

703,264,879.33

 

Expenses

 

 

 

 

 

Cost  of  Goods  Sold                            

804,137,305.27

551,861,223.60

Selling  and  Administrative  Expenses

162,876,404.57

135,668,006.23

 

Total Expenses             

 

967,013,709.84

 

687,529,229.83

 

 

 

Profit   before  Financial Costs  &

   Income Tax

 

15,517,202.36

 

15,735,649.50

Financial Costs

[10,584,095.14]

[7,598,832.31]

 

 

 

Net  Profit / [Loss]

4,933,107.22

8,136,817.19

Retained Earning [deficit], Beginning of  Year

[182,342,081.82]

[190,478,899.01]

 

Retained Earning [deficit],  End  of  Year

 

[177,408,974.60]

 

[182,342,081.82]

 

 

FINANCIAL ANALYSIS

 

ITEM

UNIT

2011

2010

 

 

 

 

LIQUIDITY RATIO

 

 

 

CURRENT RATIO

TIMES

0.63

0.58

QUICK RATIO

TIMES

0.34

0.33

 

 

 

 

ACTIVITY RATIO

 

 

 

FIXED ASSETS TURNOVER

TIMES

3.26

2.87

TOTAL ASSETS TURNOVER

TIMES

1.64

1.64

INVENTORY CONVERSION PERIOD

DAYS

51.67

40.61

INVENTORY TURNOVER

TIMES

7.06

8.99

RECEIVABLES CONVERSION PERIOD

DAYS

55.70

47.54

RECEIVABLES TURNOVER

TIMES

6.55

7.68

PAYABLES CONVERSION PERIOD

DAYS

77.47

62.52

CASH CONVERSION CYCLE

DAYS

29.90

25.63

 

 

 

 

PROFITABILITY RATIO

 

 

 

COST OF GOODS SOLD

%

82.23

78.79

SELLING & ADMINISTRATION

%

16.66

19.37

INTEREST

%

1.08

1.08

GROSS PROFIT MARGIN

%

18.24

21.62

NET PROFIT MARGIN BEFORE EX. ITEM

%

1.59

2.25

NET PROFIT MARGIN

%

0.50

1.16

RETURN ON EQUITY

%

6.29

11.07

RETURN ON ASSET

%

0.83

1.91

EARNING PER SHARE

BAHT

2.35

3.87

 

 

 

 

LEVERAGE RATIO

 

 

 

DEBT RATIO

TIMES

0.87

0.83

DEBT TO EQUITY RATIO

TIMES

6.59

4.80

TIME INTEREST EARNED

TIMES

1.47

2.07

 

 

 

 

ANNUAL GROWTH

 

 

 

SALES GROWTH

%

39.61

 

OPERATING PROFIT

%

(1.39)

 

NET PROFIT

%

(39.37)

 

FIXED ASSETS

%

22.66

 

TOTAL ASSETS

%

39.64

 

 

 

 

PROFITABILITY RATIO

Gross Profit Margin

18.24

Impressive

Industrial Average

13.79

Net Profit Margin

0.50

Deteriorated

Industrial Average

2.59

Return on Assets

0.83

Deteriorated

Industrial Average

5.15

Return on Equity

6.29

Deteriorated

Industrial Average

13.01

 

Gross Profit Margin used to assess a firm's financial health by revealing the proportion of money left over from sales after accounting for the cost of goods sold. Gross profit margin serves as the source for paying additional expenses and future savings. The company’s figure is 18.24%. When compared with the industry average, the ratio of the company was higher, this indicated that company was more profitable than the same industry.

 

Net Profit Margin is the indicator of the company's efficiency in that net profit takes into consideration all expenses of the company. A low profit margin indicates a low margin of safety, higher risk that a decline in sales will erase profits and result in a net loss. The company's figure is 0.5%. When compared with the industry average, the ratio of the company was lower.

 

Return on Assets measures how efficiently profits are being generated from the assets employed in the business when compared with the ratios of firms in a similar business. A low ratio in comparison with industry averages indicates an inefficient use of business assets. When compared with the industry average, it was lower, the company's figure is 0.83%.

 

Return on Equity indicates how profitable a company is by comparing its net income to its average shareholders' equity, ROE measures how much the shareholders earned for their investment in the company. When compared with the industry average, it was lower, the company's figure is 6.29%.

 

Trend of the average competitors in the same industry for last 5 years

Return on Assets                       Uptrend

Return on Equity                       Uptrend

 

 


LIQUIDITY RATIO

 

Current Ratio

0.63

Risky

Industrial Average

1.16

Quick Ratio

0.34

 

 

 

Cash Conversion Cycle

29.90

 

 

 

 

The Current Ratio is to ascertain whether a company's short-term assets are readily available to pay off its short-term liabilities. The company's figure is 0.63 times in 2011, increased from 0.58 times, then the company may not be efficiently using its current assets. When compared with the industry average, the ratio of the company was lower.

 

The Quick Ratio is a liquidity indicator that further refines the current ratio by measuring the amount of the most liquid current assets there are to cover current liabilities. The company's figure is 0.34 times in 2011, increased from 0.33 times, then the company has not enough current assets that presumably can be quickly converted to cash for pay financial obligations.

 

The Cash Conversion Cycle measures the number of days a company's cash is tied up in the production and sales process of its operations and the benefit from payment terms from its creditors. It meant the company could survive when no cash inflow was received from sale for 30 days.

 

Trend of the average competitors in the same industry for last 5 years

Current Ratio                 Uptrend

 

 


 

LEVERAGE RATIO

 

Debt Ratio

0.87

Acceptable

Industrial Average

0.56

Debt to Equity Ratio

6.59

Risky

Industrial Average

1.41

Times Interest Earned

1.47

Deteriorated

Industrial Average

3.49

 

Debt to Equity Ratio a measurement of how much suppliers, lenders, creditors and obligors have committed to the company versus what the shareholders have committed. A lower the percentage means that the company is using less leverage and has a stronger equity position.

 

Times Interest Earned measuring a company's ability to meet its debt obligations. Ratio is 1.47 higher than 1, so the company can pay interest expenses on outstanding debt.

 

Debt Ratio shows the proportion of a company's assets which are financed through debt. The company's figure is 0.87 greater than 0.5, most of the company's assets are financed through debt.

 

Trend of the average competitors in the same industry for last 5 years

Debt Ratio                                Downtrend

Times Interest Earned                Uptrend

 


 

ACTIVITY RATIO

 

Fixed Assets Turnover

3.26

Satisfactory

Industrial Average

3.42

Total Assets Turnover

1.64

Satisfactory

Industrial Average

1.98

Inventory Conversion Period

51.67

 

 

 

Inventory Turnover

7.06

Impressive

Industrial Average

6.93

Receivables Conversion Period

55.70

 

 

 

Receivables Turnover

6.55

Impressive

Industrial Average

5.28

Payables Conversion Period

77.47

 

 

 

 

Trend of the average competitors in the same industry for last 5 years

Fixed Assets Turnover               Uptrend

Total Assets Turnover                Uptrend

Inventory Turnover                     Uptrend

Receivables Turnover                Uptrend

 

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.52.96

UK Pound

1

Rs.85.45

Euro

1

Rs.69.46

 

INFORMATION DETAILS

 

Report Prepared by :

MNL

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.