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Report Date : |
24.09.2012 |
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IDENTIFICATION DETAILS
|
Name : |
IMAGE D’ASIE
SOCIETE ANONYME |
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Registered Office : |
11/440 Moo 10, Ladprao-Wanghin Road, Ladprao, Bangkok 10230 |
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Country : |
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Financials (as on) : |
31.12.2011 |
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Date of Incorporation : |
30.06.1998 |
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Com. Reg. No.: |
0105541040140 |
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Legal Form : |
Private
Limited Company |
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Line of Business : |
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No. of Employees : |
20 |
RATING & COMMENTS
|
MIRA’s Rating : |
B |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively below
average. |
Small |
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Status : |
Moderate |
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Payment Behaviour : |
Slow |
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Litigation : |
Clear |
NOTES :
Any query related to this report can be made
on e-mail: infodept@mirainform.com
while quoting report number, name and date.
ECGC Country Risk Classification List – June 30th, 2012
|
Country Name |
Previous Rating (31.03.2011) |
Current Rating (30.06.2012) |
|
Thailand |
B1 |
B1 |
|
Risk Category |
ECGC
Classification |
|
Insignificant |
A1 |
|
Low |
A2 |
|
Moderate |
B1 |
|
High |
B2 |
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Very High |
C1 |
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Restricted |
C2 |
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Off-credit |
D |
THAILAND - ECONOMIC OVERVIEW
With a well-developed
infrastructure, a free-enterprise economy, generally pro-investment policies,
and strong export industries, Thailand enjoyed solid growth from 2000 to 2007 -
averaging more than 4% per year - as it recovered from the Asian financial
crisis of 1997-98. Thai exports - mostly machinery and electronic components,
agricultural commodities, and jewelry - continue to drive the economy,
accounting for more than half of GDP. The global financial crisis of 2008-09
severely cut Thailand's exports, with most sectors experiencing double-digit
drops. In 2009, the economy contracted 2.3%. In 2010, Thailand's economy
expanded 7.8%, its fastest pace since 1995, as exports rebounded from their
depressed 2009 level. Steady economic growth at just below 4% during the first
three quarters of 2011 was interrupted by historic flooding in October and
November in the industrial areas north of Bangkok, crippling the manufacturing
sector and leading to a revised growth rate of only 0.1% for the year. The
industrial sector is poised to recover from the second quarter of 2012 onward,
however, and the government anticipates the economy will probably grow between
5.5 and 6.5% for 2012, while private sector forecasts range between 3.8% and
5.7%.
Source
: CIA
IMAGE
D’ASIE SOCIETE ANONYME
BUSINESS
ADDRESS : 11/440 MOO
10, LADPRAO-WANGHIN ROAD,
LADPRAO, BANGKOK
10230, THAILAND
TELEPHONE : [66] 2530-2722-6,
081 820-4828
FAX :
[66] 2539-6477
E-MAIL
ADDRESS : info@imagedasie.com
imagedasie@hotmail.com
REGISTRATION
ADDRESS : SAME
AS BUSINESS ADDRESS
ESTABLISHED
: 1998
REGISTRATION
NO. : 0105541040140
TAX
ID NO. : 3011952153
CAPITAL REGISTERED : BHT. 5,000,000
CAPITAL PAID-UP : BHT.
5,000,000
SHAREHOLDER’S PROPORTION : THAI
: 100%
FISCAL
YEAR CLOSING DATE
: DECEMBER 31
LEGAL
STATUS : PRIVATE LIMITED
COMPANY
EXECUTIVE : MS. MINGKWAN METMOWLEE,
THAI
MANAGING DIRECTOR
& MARKETING DIRECTOR
NO.
OF STAFF : 20
LINES
OF BUSINESS : TOURS
AND TRAVEL SERVICE
OPERATING
TREND : STABLE
PRESENT
SITUATION : OPERATING NORMALLY
REPUTATION : FAIR
WITH NORMAL BUSINESS
ENGAGEMENT
MANAGEMENT
STANDARD : MANAGEMENT WITH
FAIR PERFORMANCE
The subject
was established on
June 30, 1998
as a private
limited company under the name
style IMAGE D’ASIE
SOCIETE ANONYME by
Thai groups, with
the business objective
to be engaged
in tour and
travel business both
in-bound and out-bound.
It currently employs
approximate 20 staff.
The
subject’s registered address
was located at
11/440 Moo 10, Ladprao-Wanghin Rd.,
Ladprao, Bangkok 10230.
In
2010, the subject’s
address has been
changed from 11/440 Moo 10
Ladprao-Wanghin Rd., Ladprao,
Bangkok 10230 to
193 Ladprao-Wanghin Rd., Ladprao,
Bangkok 10230, by
the Ladprao District
Office of Bangkok
Metropolitan Administration. Actually
both are the
same location.
However,
subject is still
using the address
“11/440 Moo 10, Ladprao-Wanghin Rd.,
Ladprao, Bangkok 10230”
as the registered
and current operation
address.
Ms. Mingkwan Metmowlee
The above director
can sign on
behalf of the
subject with company’s
affixed.
Ms. Mingkwan Metmowlee is
the Managing Director.
She is Thai
nationality with the
age of 46
years old.
Ms. Wisawarak Jitmana is
the Reservation Manager.
She is Thai
nationality.
The subject
is engaged in
tour and travel
business, to provide
in-bound, out-bound travel
service, e.g. cultural
tour and leisure
operation service both
in Thailand and
overseas, such as
Myanmar, Laos, Cambodia,
Malaysia and countries
in South East Asia. Ranges
of services are
as the followings:
·
Ground handling
for Thailand, Myanmar,
Cambodia and Laos
·
Fully organized
for tour operator
and travel agent
·
Specialization for
French and English
guide tour
·
Hotel reservation & airlines
ticket at competitive
rate & tours online service.
SALES/SERVICES
80% of clients
are European tourists,
and the remaining
20% are Asian
tourists.
SUBSIDIARY
AND AFFILIATED COMPANY
The subject is
not found to
have any subsidiary
or affiliated company
here in Thailand.
Bankruptcy and Receivership
There are no
litigation on bankruptcy
and receivership cases
filed against the
subject found at
Legal Execution Department
for the past
five years.
Others
There are no
legal suits filed
against the subject
for the past
two years.
Sales/services are by
cash or on
the credit term
of 30 days.
Local bills are
paid by cash
or on the
credit term of
30 days.
Bangkok
Bank Public Co.,
Ltd.
Kasikornbank
Public Co., Ltd.
The
subject employs 20
staff comprising 5
office staff, 5 tour
leaders and 10
freelance guides.
The premise is
rented for administrative office
at the heading
address. Premise is
located in a
commercial/residential area.
Despite
the stiff competitive
market, the subject
can maintain its
business in good
conditions. In 2011,
sales of air-ticketing were
likely to grow
well from both
local and overseas
clients, as well
as the service
revenue from inbound
and outbound tours
have been increased
significantly.
The
subject was doing good
business and its
business performance in
2011 was considered
satisfactory. However, the
subject expects a
slightly slowdown in
the business at
the second half
of 2012, but it would
have no materially
affect on its
business. Generally, its
business is sill promising and
doing moderately fine.
The
capital was registered at
Bht. 500,000 divided into 50,000 shares of
Bht. 10 each with
fully paid.
The
capital was increased
later as follows:
Bht. 1,000,000
on September 16,
1998
Bht. 3,000,000
on January 23,
2003
Bht. 5,000,000
on January 30,
2008
The
latest registered capital
was increased to
Bht. 5,000,000 divided into
500,000 shares of
Bht. 10 each with
fully paid.
THE
SHAREHOLDERS LISTED WERE
: [as at
April 30, 2012]
|
NAME |
HOLDING |
% |
|
|
|
|
|
Ms. Mingkwan Metmowlee Nationality: Thai Address : 11/440
Moo 10, Ladprao-Wanghin Rd., Ladprao,
Bangkok |
249,750 |
49.95 |
|
Mr. Thirawat Ruengsuwan Nationality: Thai Address : 61/1 Moo
4, Jorakaebua, Ladprao,
Bangkok |
249,750 |
49.95 |
|
Mr. Pasit Metmowlee Nationality: Thai Address : 11/143
Moo 10, Ladprao-Wanghin Rd.,
Ladprao, Bangkok |
100 |
0.02 |
|
Mrs. Euang-aroon Metmowlee Nationality: Thai Address : 11/143
Moo 10, Ladprao-Wanghin Rd.,
Ladprao, Bangkok |
100 |
0.02 |
|
|
|
|
|
Mr. Poolsak Metmowlee Nationality: Thai Address : 33
Dindaeng Rd., Samsennai,
Dindaeng, Bangkok |
100 |
0.02 |
|
Mr. Charnchai Prapakunakorn Nationality: Thai Address : 924/1
Apibarnbancha Rd., Muang,
Nakornpanom |
100 |
0.02 |
|
Mr. Bandit Chaiwat Nationality: Thai Address : 1
Moo 2, Klongnakornnuengkhet, Muang, Chachoengsao |
100 |
0.02 |
Total Shareholders : 7
Share Structure [as
at April 30,
2012]
|
Nationality |
Shareholders |
No. of Share |
% Shares |
|
|
|
|
|
|
Thai |
7 |
500,000 |
100.00 |
|
Foreign |
- |
- |
- |
|
Total |
7 |
500,000 |
100.00 |
NAME OF AUDITOR
& CERTIFIED PUBLIC
ACCOUNTANT NO. :
Mrs. Yaowares Saenchai No.
6206
The
latest financial figures
published for December
31, 2011 &
2010 were:
ASSETS
|
Current Assets |
2011 |
2010 |
|
|
|
|
|
Cash in Hand
& at Bank |
15,745.00 |
273,649.58 |
|
Short-term Investment |
200,000.00 |
200,000.00 |
|
Trade Accounts &
Other Receivable |
60,613.99 |
30,161.19 |
|
Short-term Loan to Related Person |
4,196,000.00 |
1,900,000.00 |
|
|
|
|
|
Total Current Assets
|
4,472,358.99 |
2,403,810.77 |
|
Fixed Assets |
447,599.56 |
491,333.09 |
|
Other Non-current Assets |
623,674.79 |
461,580.40 |
|
Total Assets |
5,543,633.34 |
3,356,724.26 |
LIABILITIES &
SHAREHOLDERS' EQUITY [BAHT]
|
Current
Liabilities |
2011 |
2010 |
|
|
|
|
|
Bank Overdraft |
306,667.40 |
- |
|
Trade Accounts &
Notes Payable |
1,519,555.46 |
166,999.68 |
|
Other Current Liabilities |
48,657.85 |
15,594.55 |
|
|
|
|
|
Total Current Liabilities |
1,874,880.71 |
182,594.23 |
|
Total Liabilities |
1,874,880.71 |
182,594.23 |
|
|
|
|
|
Shareholders' Equity |
|
|
|
|
|
|
|
Share capital : Baht 10
par value authorized, issued
and fully paid share
capital 500,000 shares |
5,000,000.00 |
5,000,000.00 |
|
|
|
|
|
Capital Paid |
5,000,000.00 |
5,000,000.00 |
|
Retained Earning -
Unappropriated |
[1,331,247.37] |
[1,825,869.97] |
|
Total Shareholders' Equity |
3,668,752.63 |
3,174,130.03 |
|
Total Liabilities & Shareholders' Equity |
5,543,633.34 |
3,356,724.26 |
|
Revenue |
2011 |
2010 |
|
|
|
|
|
Service Income |
21,530,017.78 |
9,101,583.14 |
|
Other Income |
157,353.95 |
85,112.70 |
|
Total Revenues |
21,687,371.73 |
9,186,695.84 |
|
Expenses |
|
|
|
|
|
|
|
Cost of Goods
Sold and Service
|
19,700,019.86 |
7,687,901.97 |
|
Administrative Expenses |
1,277,439.78 |
1,225,436.87 |
|
Other Expenses |
9,731.12 |
7,979.95 |
|
Total Expenses |
20,987,190.76 |
8,921,318.79 |
|
|
|
|
|
Profit / [Loss] before Financial
Cost & Income Tax |
700,180.97 |
265,377.05 |
|
Financial Cost |
[144,660.23] |
[90,560.14] |
|
Profit / [Loss] before Income
Tax |
555,520.74 |
174,816.91 |
|
Income Tax |
[60,898.14] |
[17,312.33] |
|
|
|
|
|
Net Profit / [Loss] |
494,622.60 |
157,504.58 |
|
ITEM |
UNIT |
2011 |
2010 |
|
|
|
|
|
|
LIQUIDITY RATIO |
|
|
|
|
CURRENT RATIO |
TIMES |
2.39 |
13.16 |
|
QUICK RATIO |
TIMES |
2.39 |
13.16 |
|
|
|
|
|
|
ACTIVITY RATIO |
|
|
|
|
FIXED ASSETS TURNOVER |
TIMES |
48.10 |
18.52 |
|
TOTAL ASSETS TURNOVER |
TIMES |
3.88 |
2.71 |
|
INVENTORY CONVERSION PERIOD |
DAYS |
- |
- |
|
INVENTORY TURNOVER |
TIMES |
- |
- |
|
RECEIVABLES CONVERSION PERIOD |
DAYS |
1.03 |
1.21 |
|
RECEIVABLES TURNOVER |
TIMES |
355.20 |
301.76 |
|
PAYABLES CONVERSION PERIOD |
DAYS |
28.15 |
7.93 |
|
CASH CONVERSION CYCLE |
DAYS |
(27.13) |
(6.72) |
|
|
|
|
|
|
PROFITABILITY
RATIO |
|
|
|
|
COST OF GOODS SOLD |
% |
91.50 |
84.47 |
|
SELLING & ADMINISTRATION |
% |
5.93 |
13.46 |
|
INTEREST |
% |
0.67 |
0.99 |
|
GROSS PROFIT MARGIN |
% |
9.23 |
16.47 |
|
NET PROFIT MARGIN BEFORE EX. ITEM |
% |
3.25 |
2.92 |
|
NET PROFIT MARGIN |
% |
2.30 |
1.73 |
|
RETURN ON EQUITY |
% |
13.48 |
4.96 |
|
RETURN ON ASSET |
% |
8.92 |
4.69 |
|
EARNING PER SHARE |
BAHT |
0.99 |
0.32 |
|
|
|
|
|
|
LEVERAGE RATIO |
|
|
|
|
DEBT RATIO |
TIMES |
0.34 |
0.05 |
|
DEBT TO EQUITY RATIO |
TIMES |
0.51 |
0.06 |
|
TIME INTEREST EARNED |
TIMES |
4.84 |
2.93 |
|
|
|
|
|
|
ANNUAL GROWTH |
|
|
|
|
SALES GROWTH |
% |
136.55 |
|
|
OPERATING PROFIT |
% |
163.84 |
|
|
NET PROFIT |
% |
214.04 |
|
|
FIXED ASSETS |
% |
(8.90) |
|
|
TOTAL ASSETS |
% |
65.15 |
|

PROFITABILITY
RATIO
|
Gross Profit Margin |
9.23 |
Acceptable |
Industrial
Average |
16.55 |
|
Net Profit Margin |
2.30 |
Impressive |
Industrial Average |
(0.69) |
|
Return on Assets |
8.92 |
Impressive |
Industrial
Average |
(1.21) |
|
Return on Equity |
13.48 |
Impressive |
Industrial
Average |
(2.45) |
Gross Profit Margin used to assess a firm's financial health by revealing
the proportion of money left over from revenues after accounting for the cost
of goods sold. Gross profit margin serves as the source for paying additional
expenses and future savings. The company's figure is 9.23%. When compared with
the industry average, the ratio of the company was lower. This indicated that company was originated from
the problems with control over its costs.
Net Profit Margin is the indicator of the company's efficiency in that
net profit takes into consideration all expenses of the company. A low profit
margin indicates a low margin of safety, higher risk that a decline in sales
will erase profits and result in a net loss. Net Profit ratio is 2.3%, higher
figure when compared with those of its average competitors in the same
industry, indicated that business was an efficient operator in a dominant
position within its industry.
Return on Assets measures how efficiently profits are being generated
from the assets employed in the business when compared with the ratios of firms
in a similar business. A low ratio in comparison with industry averages
indicates an inefficient use of business assets. Return on Assets ratio is
8.92%, higher figure when compared with those of its average competitors in the
same industry, indicated that business was an efficient profit in a dominant
position within its industry.
Return on Equity indicates how profitable a company is by comparing its
net income to its average shareholders' equity, ROE measures how much the
shareholders earned for their investment in the company. Return on Equity ratio
is 13.48%, higher figure when compared with those of its average competitors in
the same industry, indicated that business was an efficient profit in a
dominant position within its industry.
Trend of the average
competitors in the same industry for last 5 years
Return on Assets Downtrend
Return on Equity Downtrend

LIQUIDITY RATIO
|
Current Ratio |
2.39 |
Impressive |
Industrial Average |
1.77 |
|
Quick Ratio |
2.39 |
|
|
|
|
Cash Conversion Cycle |
(27.13) |
|
|
|
The Current Ratio is to ascertain whether a company's short-term assets
are readily available to pay off its short-term liabilities. The company's figure
is 2.39 times in 2011, decrease from 13.16 times, then it is generally
considered to have good short-term financial strength. When compared with the
industry average, the ratio of the company was higher, indicated that company
was an efficient operator in a dominant position within its industry.
The Quick Ratio is a liquidity indicator that further refines the
current ratio by measuring the amount of the most liquid current assets there
are to cover current liabilities. The company's figure is 2.39 times in 2011,
decrease from 13.16 times, although excluding inventory so the company still
have good short-term financial strength.
The Cash Conversion Cycle measures the number of days a company's cash
is tied up in the production and sales process of its operations and the
benefit from payment terms from its creditors. It meant the company could
survive when no cash inflow was received from sale for -28 days.
Trend of the
average competitors in the same industry for last 5 years
Current Ratio Uptrend


LEVERAGE RATIO
|
Debt Ratio |
0.34 |
Impressive |
Industrial
Average |
0.50 |
|
Debt to Equity Ratio |
0.51 |
Impressive |
Industrial
Average |
0.97 |
|
Times Interest Earned |
4.84 |
Impressive |
Industrial
Average |
0.07 |
Debt to Equity Ratio a measurement of how much suppliers, lenders,
creditors and obligors have committed to the company versus what the shareholders
have committed. A lower the percentage means that the company is using less
leverage and has a stronger equity position.
Times Interest Earned measuring a company's ability to meet its debt
obligations. Ratio is 4.85 higher than 1, so the company can pay interest
expenses on outstanding debt.
Debt Ratio shows the proportion of a company's assets which are financed
through debt. The company's figure is 0.34 less than 0.5, most of the company's
assets are financed through equity.
Trend of the average
competitors in the same industry for last 5 years
Debt Ratio Downtrend
Times Interest Earned Downtrend

ACTIVITY RATIO
|
Fixed Assets Turnover |
48.10 |
Impressive |
Industrial
Average |
3.25 |
|
Total Assets Turnover |
3.88 |
Impressive |
Industrial
Average |
1.68 |
|
Inventory Conversion Period |
- |
|
|
|
|
Inventory Turnover |
- |
|
Industrial
Average |
34.43 |
|
Receivables Conversion Period |
1.03 |
|
|
|
|
Receivables Turnover |
355.20 |
Impressive |
Industrial
Average |
3.02 |
|
Payables Conversion Period |
28.15 |
|
|
|
Trend of the
average competitors in the same industry for last 5 years
Fixed Assets Turnover Downtrend
Total Assets Turnover Downtrend
Inventory Turnover Downtrend
Receivables Turnover Downtrend
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.53.90 |
|
|
1 |
Rs.87.60 |
|
Euro |
1 |
Rs.70.01 |
INFORMATION DETAILS
|
Report
Prepared by : |
PRL |
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General unfavourable
factors will not cause fatal effect. Satisfactory capability for payment of
interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with full
security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
-- |
NB |
New Business |
-- |
This score serves as a reference to assess
SC’s credit risk and to set the amount of credit to be extended. It is
calculated from a composite of weighted scores obtained from each of the major
sections of this report. The assessed factors and their relative weights (as
indicated through %) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend (10%) Operational size
(10%)
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.