MIRA INFORM REPORT

 

 

Report Date :

24.09.2012

 

 

 

IDENTIFICATION DETAILS

 

Name :

IMAGE  D’ASIE  SOCIETE  ANONYME

Registered Office :

 

11/440   Moo  10,  Ladprao-Wanghin  Road,  Ladprao,  Bangkok  10230

 

 

Country :

Thailand

 

 

Financials (as on) :

31.12.2011

 

 

Date of Incorporation :

30.06.1998

 

 

Com. Reg. No.:

0105541040140

 

 

Legal Form :

Private  Limited  Company

 

 

Line of Business :

Tours  and  Travel  Service

 

 

No. of Employees :

20

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Status :

Moderate

Payment Behaviour :

Slow

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – June 30th, 2012

 

Country Name

Previous Rating

(31.03.2011)

Current Rating

(30.06.2012)

Thailand

B1

B1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

THAILAND - ECONOMIC OVERVIEW

 

With a well-developed infrastructure, a free-enterprise economy, generally pro-investment policies, and strong export industries, Thailand enjoyed solid growth from 2000 to 2007 - averaging more than 4% per year - as it recovered from the Asian financial crisis of 1997-98. Thai exports - mostly machinery and electronic components, agricultural commodities, and jewelry - continue to drive the economy, accounting for more than half of GDP. The global financial crisis of 2008-09 severely cut Thailand's exports, with most sectors experiencing double-digit drops. In 2009, the economy contracted 2.3%. In 2010, Thailand's economy expanded 7.8%, its fastest pace since 1995, as exports rebounded from their depressed 2009 level. Steady economic growth at just below 4% during the first three quarters of 2011 was interrupted by historic flooding in October and November in the industrial areas north of Bangkok, crippling the manufacturing sector and leading to a revised growth rate of only 0.1% for the year. The industrial sector is poised to recover from the second quarter of 2012 onward, however, and the government anticipates the economy will probably grow between 5.5 and 6.5% for 2012, while private sector forecasts range between 3.8% and 5.7%.

Source : CIA


Company name and address

 

IMAGE  D’ASIE  SOCIETE  ANONYME

 

 

SUMMARY

 

BUSINESS  ADDRESS                          :           11/440   MOO  10,  LADPRAO-WANGHIN  ROAD, 

                                                                        LADPRAO,  BANGKOK  10230,  THAILAND

TELEPHONE                                        :           [66]   2530-2722-6,  081  820-4828

FAX                                                      :           [66]   2539-6477

E-MAIL  ADDRESS                               :           info@imagedasie.com 

                                                                        imagedasie@hotmail.com

REGISTRATION  ADDRESS                  :           SAME  AS  BUSINESS  ADDRESS

 

ESTABLISHED                                    :           1998

REGISTRATION  NO.                           :           0105541040140

TAX  ID  NO.                                         :           3011952153

CAPITAL REGISTERED                        :           BHT.   5,000,000

CAPITAL PAID-UP                                :           BHT.   5,000,000

SHAREHOLDER’S  PROPORTION        :           THAI  :  100%

FISCAL  YEAR  CLOSING  DATE          :           DECEMBER   31            

LEGAL  STATUS                                  :           PRIVATE  LIMITED  COMPANY

EXECUTIVE                                         :           MS. MINGKWAN  METMOWLEE,  THAI

                                                                        MANAGING  DIRECTOR  & MARKETING  DIRECTOR    

NO.  OF  STAFF                                   :           20

LINES  OF  BUSINESS                         :           TOURS  AND  TRAVEL  SERVICE

                                                                         

                                                                         

CORPORATE  PROFILE

 

OPERATING  TREND                            :           STABLE                       

PRESENT  SITUATION                         :           OPERATING  NORMALLY                     

REPUTATION                                       :           FAIR  WITH  NORMAL  BUSINESS  ENGAGEMENT

MANAGEMENT  STANDARD                 :           MANAGEMENT  WITH  FAIR  PERFORMANCE              

 

 

 

 


HISTORY

 

The subject  was  established  on  June  30,  1998   as  a  private  limited  company under the   name  style  IMAGE  D’ASIE  SOCIETE  ANONYME  by  Thai  groups,  with  the  business  objective  to  be  engaged  in  tour  and  travel  business  both  in-bound  and  out-bound.  It  currently  employs  approximate  20  staff.  

 

The  subject’s  registered  address  was  located  at  11/440  Moo 10,  Ladprao-Wanghin  Rd.,  Ladprao,  Bangkok  10230.

 

In  2010,  the  subject’s  address  has  been  changed  from 11/440  Moo 10  Ladprao-Wanghin Rd., Ladprao,  Bangkok  10230  to  193  Ladprao-Wanghin  Rd., Ladprao,  Bangkok  10230,  by  the  Ladprao  District  Office  of  Bangkok  Metropolitan  Administration.  Actually  both  are  the  same  location. 

 

However,  subject  is  still  using  the  address  “11/440  Moo 10,  Ladprao-Wanghin  Rd.,  Ladprao,  Bangkok  10230”  as  the  registered  and  current  operation  address.

 

 

THE  BOARD  OF  DIRECTOR

 

Ms. Mingkwan  Metmowlee

 

 

AUTHORIZED  PERSON

 

The  above  director  can  sign  on  behalf  of  the  subject  with  company’s  affixed.

 

 

MANAGEMENT

 

Ms. Mingkwan  Metmowlee  is  the  Managing  Director.

She  is  Thai  nationality  with  the  age  of  46  years  old.  

 

Ms. Wisawarak  Jitmana  is  the  Reservation  Manager.

She  is  Thai  nationality.  

 

 

BUSINESS  OPERATIONS

 

The  subject  is  engaged  in  tour  and  travel  business,  to  provide  in-bound,  out-bound  travel  service,  e.g.  cultural  tour  and  leisure  operation  service  both  in  Thailand  and  overseas,  such  as  Myanmar,  Laos,  Cambodia,  Malaysia  and  countries  in South  East  Asia.  Ranges  of  services  are  as  the  followings:

 

·         Ground  handling  for  Thailand,  Myanmar,  Cambodia  and  Laos

·         Fully  organized  for  tour  operator  and  travel  agent

·         Specialization  for  French  and  English  guide  tour

·         Hotel  reservation &  airlines  ticket  at  competitive  rate & tours  online  service.

 

SALES/SERVICES

 

80%  of  clients  are  European  tourists,  and  the  remaining  20%  are  Asian  tourists.

 

SUBSIDIARY  AND  AFFILIATED  COMPANY

 

The  subject  is  not  found   to  have  any  subsidiary  or  affiliated  company  here  in  Thailand.

 

 

LITIGATION

 

Bankruptcy  and  Receivership

 

There  are  no  litigation  on  bankruptcy  and  receivership  cases  filed  against  the  subject  found  at  Legal  Execution  Department  for  the  past  five  years.

 

Others

 

There  are  no  legal  suits  filed  against   the  subject  for  the  past  two  years.

 

 

CREDIT  

 

Sales/services  are  by  cash  or  on  the  credit  term  of  30  days.

Local  bills  are  paid  by  cash  or  on  the  credit  term  of  30  days.

 

 

BANKING

 

Bangkok  Bank  Public  Co.,  Ltd.

Kasikornbank  Public  Co.,  Ltd.

 

 

EMPLOYMENT

 

The  subject  employs  20  staff   comprising  5  office  staff,  5  tour leaders  and  10  freelance  guides.  

 

 

LOCATION  DETAILS

 

The  premise  is  rented  for  administrative  office  at  the  heading  address.  Premise  is  located  in  a  commercial/residential  area.

 

COMMENT

 

Despite  the  stiff  competitive  market,  the  subject  can  maintain  its  business  in  good  conditions.  In  2011,  sales   of  air-ticketing   were  likely  to  grow  well  from  both  local  and  overseas  clients,  as  well  as  the  service  revenue  from  inbound  and  outbound  tours  have  been  increased  significantly.

 

The  subject was  doing  good  business  and  its  business  performance  in  2011  was  considered  satisfactory.  However,  the  subject  expects  a  slightly  slowdown  in  the  business  at  the  second  half  of  2012, but it  would  have  no  materially  affect  on  its  business.  Generally,  its  business  is  sill promising  and  doing  moderately  fine.

 

 

FINANCIAL  INFORMATION

 

The  capital  was registered  at  Bht. 500,000 divided  into 50,000  shares of  Bht. 10  each  with  fully  paid.

 

The  capital  was  increased  later  as  follows:

 

            Bht.  1,000,000  on  September  16,  1998

            Bht.  3,000,000  on  January  23,  2003

            Bht.  5,000,000  on  January  30,  2008

 

The  latest  registered  capital  was  increased  to  Bht. 5,000,000  divided  into  500,000  shares  of  Bht. 10  each  with  fully  paid.

 

THE  SHAREHOLDERS  LISTED  WERE  :  [as  at  April  30,  2012]

 

       NAME

HOLDING

%

 

 

 

Ms. Mingkwan  Metmowlee 

Nationality:  Thai

Address     :  11/440  Moo  10,  Ladprao-Wanghin  Rd.,

                     Ladprao,  Bangkok

249,750

49.95

Mr. Thirawat  Ruengsuwan

Nationality:  Thai

Address     :  61/1 Moo  4,  Jorakaebua,  Ladprao, 

                     Bangkok

249,750

49.95

Mr. Pasit  Metmowlee

Nationality:  Thai

Address     :  11/143  Moo  10,  Ladprao-Wanghin  Rd.,

                     Ladprao,  Bangkok

    100

0.02

Mrs. Euang-aroon  Metmowlee

Nationality:  Thai

Address     :  11/143  Moo  10,  Ladprao-Wanghin  Rd., 

                     Ladprao,  Bangkok

      100

0.02


 

 

 

 

Mr. Poolsak  Metmowlee

Nationality:  Thai

Address     :  33  Dindaeng  Rd.,  Samsennai,  Dindaeng,

                     Bangkok

      100

0.02

Mr. Charnchai  Prapakunakorn

Nationality:  Thai

Address     :  924/1  Apibarnbancha  Rd.,  Muang, 

                     Nakornpanom

      100

0.02

Mr. Bandit  Chaiwat

Nationality:  Thai

Address     :  1  Moo  2,  Klongnakornnuengkhet, 

                     Muang,  Chachoengsao

      100

0.02

 

Total  Shareholders  :   7

 

Share  Structure  [as  at  April  30,  2012]

 

Nationality

Shareholders

No. of  Share

% Shares

 

 

 

 

Thai

7

500,000

100.00

Foreign

-

-

-

 

Total

 

7

 

500,000

 

100.00

 

NAME  OF  AUDITOR  &  CERTIFIED  PUBLIC  ACCOUNTANT  NO. :

 

Mrs. Yaowares  Saenchai  No.   6206

 

BALANCE SHEET [BAHT]

 

The  latest  financial  figures  published  for  December  31,  2011  &  2010  were:

          

ASSETS

                                                                                                 

Current Assets

2011

2010

 

 

 

Cash  in  Hand  &  at  Bank

15,745.00

273,649.58

Short-term  Investment

200,000.00

200,000.00

Trade  Accounts  &  Other  Receivable

60,613.99

30,161.19

Short-term  Loan  to Related  Person

4,196,000.00

1,900,000.00

 

 

 

Total  Current  Assets                

4,472,358.99

2,403,810.77

 

Fixed Assets                  

 

447,599.56

 

491,333.09

Other  Non-current  Assets                      

623,674.79

461,580.40

 

Total  Assets                 

 

5,543,633.34

 

3,356,724.26

 

 

LIABILITIES & SHAREHOLDERS' EQUITY [BAHT]

 

 

Current Liabilities

2011

2010

 

 

 

Bank  Overdraft 

306,667.40

-

Trade  Accounts  &  Notes  Payable

1,519,555.46

166,999.68

Other  Current  Liabilities             

48,657.85

15,594.55

 

 

 

Total Current Liabilities

1,874,880.71

182,594.23

 

Total  Liabilities            

 

1,874,880.71

 

182,594.23

 

 

 

Shareholders' Equity

 

 

 

 

 

 Share  capital : Baht  10  par  value 

  authorized,  issued  and  fully 

  paid  share  capital  500,000  shares

 

 

5,000,000.00

 

 

5,000,000.00

 

 

 

Capital  Paid                     

5,000,000.00

5,000,000.00

Retained  Earning - Unappropriated                           

[1,331,247.37]

[1,825,869.97]

 

Total Shareholders' Equity

 

3,668,752.63

 

3,174,130.03

 

Total Liabilities  &  Shareholders'  Equity

 

5,543,633.34

 

3,356,724.26

                                                  


PROFIT  &  LOSS  ACCOUNT

 

Revenue

2011

2010

 

 

 

Service  Income                                     

21,530,017.78

9,101,583.14

Other  Income                

157,353.95

85,112.70

 

Total  Revenues           

 

21,687,371.73

 

9,186,695.84

 

Expenses

 

 

 

 

 

Cost  of  Goods  Sold  and  Service                   

19,700,019.86

7,687,901.97

Administrative  Expenses

1,277,439.78

1,225,436.87

Other  Expenses

9,731.12

7,979.95

 

Total Expenses             

 

20,987,190.76

 

8,921,318.79

 

 

 

Profit / [Loss]  before  Financial  Cost  & 

   Income  Tax

 

700,180.97

 

265,377.05

Financial  Cost

[144,660.23]

[90,560.14]

 

Profit / [Loss]  before  Income  Tax

 

555,520.74

 

174,816.91

Income  Tax

[60,898.14]

[17,312.33]

 

 

 

Net  Profit / [Loss]

494,622.60

157,504.58

 

 

 


 

FINANCIAL  ANALYSIS

 

ITEM

UNIT

2011

2010

 

 

 

 

LIQUIDITY RATIO

 

 

 

CURRENT RATIO

TIMES

2.39

13.16

QUICK RATIO

TIMES

2.39

13.16

 

 

 

 

ACTIVITY RATIO

 

 

 

FIXED ASSETS TURNOVER

TIMES

48.10

18.52

TOTAL ASSETS TURNOVER

TIMES

3.88

2.71

INVENTORY CONVERSION PERIOD

DAYS

-

-

INVENTORY TURNOVER

TIMES

-

-

RECEIVABLES CONVERSION PERIOD

DAYS

1.03

1.21

RECEIVABLES TURNOVER

TIMES

355.20

301.76

PAYABLES CONVERSION PERIOD

DAYS

28.15

7.93

CASH CONVERSION CYCLE

DAYS

(27.13)

(6.72)

 

 

 

 

PROFITABILITY RATIO

 

 

 

COST OF GOODS SOLD

%

91.50

84.47

SELLING & ADMINISTRATION

%

5.93

13.46

INTEREST

%

0.67

0.99

GROSS PROFIT MARGIN

%

9.23

16.47

NET PROFIT MARGIN BEFORE EX. ITEM

%

3.25

2.92

NET PROFIT MARGIN

%

2.30

1.73

RETURN ON EQUITY

%

13.48

4.96

RETURN ON ASSET

%

8.92

4.69

EARNING PER SHARE

BAHT

0.99

0.32

 

 

 

 

LEVERAGE RATIO

 

 

 

DEBT RATIO

TIMES

0.34

0.05

DEBT TO EQUITY RATIO

TIMES

0.51

0.06

TIME INTEREST EARNED

TIMES

4.84

2.93

 

 

 

 

ANNUAL GROWTH

 

 

 

SALES GROWTH

%

136.55

 

OPERATING PROFIT

%

163.84

 

NET PROFIT

%

214.04

 

FIXED ASSETS

%

(8.90)

 

TOTAL ASSETS

%

65.15

 

 

 


 

 

PROFITABILITY RATIO

 

Gross Profit Margin

9.23

Acceptable

Industrial Average

16.55

Net Profit Margin

2.30

Impressive

Industrial Average

(0.69)

Return on Assets

8.92

Impressive

Industrial Average

(1.21)

Return on Equity

13.48

Impressive

Industrial Average

(2.45)

 

Gross Profit Margin used to assess a firm's financial health by revealing the proportion of money left over from revenues after accounting for the cost of goods sold. Gross profit margin serves as the source for paying additional expenses and future savings. The company's figure is 9.23%. When compared with the industry average, the ratio of the company was lower. This  indicated that company was originated from the problems with control over its costs.

 

Net Profit Margin is the indicator of the company's efficiency in that net profit takes into consideration all expenses of the company. A low profit margin indicates a low margin of safety, higher risk that a decline in sales will erase profits and result in a net loss. Net Profit ratio is 2.3%, higher figure when compared with those of its average competitors in the same industry, indicated that business was an efficient operator in a dominant position within its industry.

 

Return on Assets measures how efficiently profits are being generated from the assets employed in the business when compared with the ratios of firms in a similar business. A low ratio in comparison with industry averages indicates an inefficient use of business assets. Return on Assets ratio is 8.92%, higher figure when compared with those of its average competitors in the same industry, indicated that business was an efficient profit in a dominant position within its industry.

 

Return on Equity indicates how profitable a company is by comparing its net income to its average shareholders' equity, ROE measures how much the shareholders earned for their investment in the company. Return on Equity ratio is 13.48%, higher figure when compared with those of its average competitors in the same industry, indicated that business was an efficient profit in a dominant position within its industry.

 

Trend of the average competitors in the same industry for last 5 years

Return on Assets                       Downtrend

Return on Equity                       Downtrend

 

 

LIQUIDITY RATIO

 

Current Ratio

2.39

Impressive

Industrial Average

1.77

Quick Ratio

2.39

 

 

 

Cash Conversion Cycle

(27.13)

 

 

 

 

The Current Ratio is to ascertain whether a company's short-term assets are readily available to pay off its short-term liabilities. The company's figure is 2.39 times in 2011, decrease from 13.16 times, then it is generally considered to have good short-term financial strength. When compared with the industry average, the ratio of the company was higher, indicated that company was an efficient operator in a dominant position within its industry.

 

The Quick Ratio is a liquidity indicator that further refines the current ratio by measuring the amount of the most liquid current assets there are to cover current liabilities. The company's figure is 2.39 times in 2011, decrease from 13.16 times, although excluding inventory so the company still have good short-term financial strength.

 

The Cash Conversion Cycle measures the number of days a company's cash is tied up in the production and sales process of its operations and the benefit from payment terms from its creditors. It meant the company could survive when no cash inflow was received from sale for -28 days.

 

Trend of the average competitors in the same industry for last 5 years

Current Ratio                 Uptrend

 


 

 

LEVERAGE RATIO

 

Debt Ratio

0.34

Impressive

Industrial Average

0.50

Debt to Equity Ratio

0.51

Impressive

Industrial Average

0.97

Times Interest Earned

4.84

Impressive

Industrial Average

0.07

 

Debt to Equity Ratio a measurement of how much suppliers, lenders, creditors and obligors have committed to the company versus what the shareholders have committed. A lower the percentage means that the company is using less leverage and has a stronger equity position.

 

Times Interest Earned measuring a company's ability to meet its debt obligations. Ratio is 4.85 higher than 1, so the company can pay interest expenses on outstanding debt.

 

Debt Ratio shows the proportion of a company's assets which are financed through debt. The company's figure is 0.34 less than 0.5, most of the company's assets are financed through equity.

 

Trend of the average competitors in the same industry for last 5 years

Debt Ratio                                Downtrend

Times Interest Earned                Downtrend

 

 

 

ACTIVITY RATIO

 

Fixed Assets Turnover

48.10

Impressive

Industrial Average

3.25

Total Assets Turnover

3.88

Impressive

Industrial Average

1.68

Inventory Conversion Period

-

 

 

 

Inventory Turnover

-

 

Industrial Average

34.43

Receivables Conversion Period

1.03

 

 

 

Receivables Turnover

355.20

Impressive

Industrial Average

3.02

Payables Conversion Period

28.15

 

 

 

 

Trend of the average competitors in the same industry for last 5 years

Fixed Assets Turnover               Downtrend

Total Assets Turnover                Downtrend

Inventory Turnover                     Downtrend

Receivables Turnover                Downtrend

 

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.53.90

UK Pound

1

Rs.87.60

Euro

1

Rs.70.01

 

 

INFORMATION DETAILS

 

Report Prepared by :

PRL

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.