MIRA INFORM REPORT

 

 

Report Date :

25.09.2012

 

 

 

Tel. No.:

98 21 22176119

Fax No.:

98 21 22403719

 

IDENTIFICATION DETAILS

 

Name :

SHIRIN ASAL COMPANY

 

 

Registered Office :

Shahid Salimi Industrial Zone, Township, KM 35 Azarshar Road Azar Shahr, Tabriz Highway Tabriz

 

 

Country :

Iran

 

 

Date of Incorporation :

10.09.1990

 

 

Com. Reg. No.:

5485

 

 

Legal Form :

Private Joint Stock Company.   

 

 

Line of Business :

Manufacturer of Cocoa and chocolate products, Oils and fats, edible, Sugar confectionery, Biscuits, crackers, crisps and savory snacks

 

 

No. of Employees :

Total in the group: 480

Total in the company: 320

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

Payment Behaviour :

No Complaints

Litigation :

Clear

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31st, 2012

 

Country Name

Previous Rating

(31.12.2011)

Current Rating

(31.03.2012)

Iran

B1

B1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


Iran - ECONOMIC OVERVIEW

 

Iran's economy is marked by statist policies and an inefficient state sector, which create major distortions throughout the system, and reliance on oil, which provides the majority of government revenues. Price controls, subsidies, and other rigidities weigh down the economy, undermining the potential for private-sector-led growth. Private sector activity is typically limited to small-scale workshops, farming, and services. Significant informal market activity flourishes and corruption is widespread. Tehran since the early 1990s has recognized the need to reduce these inefficiencies, and in December 2010 the legislature passed President Mahmud AHMADI-NEJAD's Targeted Subsidies Law (TSL) to reduce state subsidies on food and energy. This was the most extensive economic reform since the government implemented gasoline rationing in 2007. Over a five-year period the bill will phase out subsidies that previously cost Tehran $60-$100 billion annually and mostly benefited Iran's upper and middle classes. Cash payouts of $45 per person to more than 90% of Iranian households mitigated initial widespread resistance to the TSL program, though popular acceptance remains vulnerable to rising inflation. A rise in world oil prices in 2011 increased Iran's oil export revenue by roughly $28 billion over 2010, easing some of the financial impact of international sanctions. However, expansionary fiscal and monetary policies, government mismanagement, the sanctions, and a depreciating currency are fueling inflation, and GDP growth remains stagnant. Iran also continues to suffer from double-digit unemployment and underemployment. Underemployment among Iran''s educated youth has convinced many to seek jobs overseas, resulting in a significant "brain drain.

 

Source : CIA

 

 

 

 

 

 

 

 

 

 


Company details

 

Company Name:                        Shirin Asal Company

Farsi Name:                               شرکت شيرين عسل

Address:                                   No. 4, Shahid Asgari Blind Alley, After Felestin Sq, Felestin

                                                Ave. PO Box: 14155 - 4411

                                                Tehran, Iran

Telephone:                                +98 21 66463411, 66463370, 66408598-9, 66408649, 22176119

Fax:                                          +98 21 66408538, 66485366, 22403719

Website:                                    www.shirinasal.com

E-mail:                                      info@shirinasal.com, asal@shirinasal.com, shirin@shirinasal.com

                                                 bazarghani@shirinasal.com

 

 

                       

Registration & Legal Details

Current Legal Form:                Private Joint Stock Company.   

 Registration Address:            Shahid Salimi Industrial Zone, Township, KM 35 Azarshar Road

                                                Azar Shahr, Tabriz Highway

                                                Tabriz, Iran

Start Date:                                10/09/1990                                    

Registration Number:               5485

 

Registration Date:                    10/09/1990                                   

Registration Town:                   Tabriz

National Code ID:                     

 

 

Capital 

                                                   

Currency:                                     Iranian Rials

Nominal capital:                        150,000,000,000    

 

Number of Shares: 1,500,000

Type of Shares:  

Issued Shares: 

Value per share: 100,000

                      

 

 


Shareholders

 

Shareholder Names

% of Voting/Non-Voting Capital

Mr. Younes Zhaele Saad Abad                    

40%

Mr. Heydar Allahverdi  Zeyaei

30%

Mr. Mohammad Ali Borhani Zad                                                                                         

15%

Mr. Hossien Solimani Yangajeh

15%

 

 

Principals

 

Name:                                                 Mr. Younes Zhaele Saad Abad

Position within the company:       Chairman

Country of Birth:                              Iran

Nationality:                                       Iranian

Can fluently speak:                          Farsi- English

National Code ID:                            1582090645

 

 

Name:                                               Mr. Heydar Allahverdi Zeyaei                                                

Position within the company:     Vice Chairman

Country of Birth:                            Iran

Nationality:                                     Iranian

Can fluently speak:                        Farsi- English

National Code ID:                          1377052281

 

 

 

Name:                                              Mr.  Mohammad Ali Borhani Zad                                                                                         Position within the company:    Managing Director

Country of Birth:                           Iran

Nationality:                                    Iranian

Can fluently speak:                       Farsi- English

National Code ID:                      

 

 

Name:                                               Mr. Hossien Solimani Yangajeh

Position within the company:     Member

Country of Birth:                            Iran

Nationality:                                     Iranian

Can fluently speak:                        Farsi- English

National Code ID:                           1699231230  

 

Name:                                               Mr. Reza Nouri                                                                                  

Position within the company:     Commercial Manager

Country of Birth:                            Iran

Nationality:                                     Iranian

Can fluently speak:                        Farsi- English

National Code ID:                      

 

Name:                                             Mrs. Maryam Aali                                                                                           Position within the company:   Technical Manager

Country of Birth:                           Iran

Nationality:                                   Iranian

Can fluently speak:                      Farsi- English

 

 

Company Activities

 

Manufacturer of Cocoa and chocolate products, Oils and fats, edible, Sugar confectionery, Biscuits, crackers, crisps and savory snacks.

 

The subject has sales office in Germany, UAE, Ivory Coast.     

 

Stores:

          

           1. No.1, Khazaei Pour Alley, Madain St, Nazi Abad Ave.

              Tehran, Iran

              Tel: + 98 21 55354039

 

 

          2. Corner of 13th, Gohar Dasht, Karaj.

               Karaj, Iran

               Tel: + 98 263 4208390, 4208904

 

           3. No.642, Corner of bahar, Bahar St.

                Kermanshah, Iran

               Tel: + 98 8317257649, 8317257645

 

           (the subject has Sixty-four Stores  in Iran)                                                   

 

 

Local Reporters consider the investigated company to be Large in their field of concern.

 

 

 

 

 

 

 

 

 

Note:

Trade name of the subject is Shirin Asal Food Industrial Group.                                                                                  

   

Brands:

Allina brand, Apollo brand, Baby brand, Barly brand, 7Morning,

Albina, Bon Bon, Carnival, cocoa toffee, Coffee Candy, Dream, Extra taste, Festival,

Fruit toffee, Funbal, Hibye, HibyeCake, hiss, Holiday, jelifun, krax, Maxi, Milky Bon,

Moonlight, Nani, Plenty, Popel, Romini, RoRo, Salty cracker, shirinAsal, Smile, Taste it,

Tido, Tiny,TOP cake, Twisty taste.  

 

 

Branches:

 

1.  Shahid Salimi Industrial Zone, Township, KM 35 Azarshar Road Azar Shahr, Tabriz Highway

     Tabriz, Iran

 

      PO Box: 51335- 1433                                       

 

     Tel:  + 98 412 4328021-25

     Fax: + 98 412 4328020

     E-mail:   info@shirinasal.com

 

   Premised: Owned- Factory

 

 

 

2. No.20, Akhoondi Passage, Jomhoori Islami Ave.

    Tabriz 51000                      

    Iran

 

    Tel:  +98 411 5276161

    Fax: +98 411 5225477

 

Premised: Owned- Office

 

 

Operations

 

Employees 

 

Company Employs:               Total in the group: 480

                                              Total in the company: 320

 

 


HQ Premises

 

Operates from:                      Owned, Offices, Warehouses, Laboratory, Factory

Location:                               Central Business Area, Main Road

 

Imports

Imports :                                     Finished Goods

Import%:                                    20 %

Import from:                           Turkey, Germany, UAE

Import terms:                          letters of credit

Additional:                              Balance of 80 % purchased via local market

 

 

Export

 

Export  :                                    Finished Goods

Export %:                                  35%

Export from:                            Oceania, Africa, Far East   

                     

 

Trading & Selling

 

Territory:                                65% Nationality, 35% Internationally

Type of Customer:                Group Companies, Retailers, Wholesalers, Public Propel.

Terms of sales:                      letters of credit

Vehicles:                              Total number of vehicles: 10

 

 

Related Companies

Name:  Sepehr Azerbaijan, Iran (Subsidiary)

Name:  Azarsun, Iran(Subsidiary)

Name:  AnsarCarton, Iran (Subsidiary)

Name:  ShirinAsal University, Iran (Subsidiary)

Name:  Kesht-Sanat Azerbaijan, Iran  (Subsidiary)

Name:  Shahd-e-Sahand, Iran (Subsidiary)

Name:  ShirinAsal Sabalan, Iran  (Subsidiary)

 

Name:  AsiaPack Azar, Iran (Subsidiary)

 

Name:  Salemin, Iran (Subsidiary)

 

 

Banks

 

Persian Bank

Melli Bank

 

 

Financial Information

 

Solicitor:  Mr. Hamid Reza Fazeli Oskoei   (National Code ID: 1709334894)                                                                         

Auditors: Mr. Ali Ahmadi (National Code ID: 5059772810)                                

Payments

 

Subject's payments reported to be: Non- Complaint     

 

 

interview & reporter comments       

 

Name/Title:                                 Mr.  Mohammad Ali Borhani Zad   - Managing Director

 

He confirmed the report.

      

Local Reputation: The company being investigated is considered by local reporters to be a Normal Trade Risk and to be fair.

 

Owner/Shareholders Comments:

All of owners involved in the running of the business

 

Age of Business:                            Old Business.

Note:

The address which you provided is the factory address and the registered address of the subject.

 

Note:

The subject has Sales agencies in most of Iran cities.          

 

          

 

 

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.53.29

UK Pound

1

Rs.86.44

Euro

1

Rs.68.95

 

INFORMATION DETAILS

 

Report Prepared by :

MNL

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.