MIRA INFORM REPORT

 

 

Report Date :

30.03.2013

 

IDENTIFICATION DETAILS

 

Name :

DDB MUDRA MAX PRIVATE LIMITED (w.e.f.13.04.2012)

 

 

Formerly Known As :

MUDRA MAX PRIVATE LIMITED (w.e.f.05.06.2009)

 

INTERACT VISION ADVERTISING AND MARKETING PRIVATE LIMITED

 

 

Registered Office :

Mudra House, Opposite Grand Hyatt, Santacruz (East), Mumbai – 400055, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.12.2011

 

 

Date of Incorporation :

13.11.1975

 

 

Com. Reg. No.:

11-018656

 

 

Capital Investment / Paid-up Capital :

Rs.2.500 Millions

 

 

CIN No.:

[Company Identification No.]

U74300MH1975PTC018656

 

 

PAN No.:

[Permanent Account No.]

AAACI2784G

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

The Subject is in the business of Providing Advertising Services.

 

 

No. of Employees :

25 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (45)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 390000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well established company having a satisfactory track record. There appears slight dip in the profit during 2012. However, trade relations are reported as decent. Business is active. Payment terms are usually correct and as per commitment.

 

The company can be considered for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

INDIAN ECONOMIC OVERVIEW

 

India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic liberalization, including industrial deregulation, privatization of state-owned enterprises, and reduced controls on foreign trade and investment, began in the early 1990s and has served to accelerate the country's growth, which has averaged more than 7% per year since 1997. India's diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services. Slightly more than half of the work force is in agriculture, but services are the major source of economic growth, accounting for more than half of India's output, with only one-third of its labor force. India has capitalized on its large educated English-speaking population to become a major exporter of information technology services and software workers. In 2010, the Indian economy rebounded robustly from the global financial crisis - in large part because of strong domestic demand - and growth exceeded 8% year-on-year in real terms. However, India's economic growth in 2011 slowed because of persistently high inflation and interest rates and little progress on economic reforms. High international crude prices have exacerbated the government's fuel subsidy expenditures contributing to a higher fiscal deficit, and a worsening current account deficit. Little economic reform took place in 2011 largely due to corruption scandals that have slowed legislative work. India's medium-term growth outlook is positive due to a young population and corresponding low dependency ratio, healthy savings and investment rates, and increasing integration into the global economy. India has many long-term challenges that it has not yet fully addressed, including widespread poverty, inadequate physical and social infrastructure, limited non-agricultural employment opportunities, scarce access to quality basic and higher education, and accommodating rural-to-urban migration.

Source : CIA

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

INFORMATION PARTED BY

 

Name :

Mr. VInod

Designation :

Accounts Department

Contact No.:

91-22-33080808

Date :

29.03.2013

 

 

LOCATIONS

 

Registered Office :

Mudra House, Opposite Grand Hyatt, Santacruz (East), Mumbai – 400055, Maharashtra, India

Tel. No.:

91-22-33080808

Fax No.:

91-22-33080300

E-Mail :

corp.finance@mudra.com

Website :

http://www.mudra.com

Location :

Owned

 

 

DIRECTORS

 

As on 15.06.2012

 

Name :

Mr. Dilipkumar Pranshanker Upadhyaya

Designation :

Director

Address :

503, Vatsraj Apartments, 5th Floor, Opposite Shraddha School, Jodhpur Gam, Satellite, Ahmedabad – 380015, Gujarat, India

Date of Birth/Age :

24.03.1955

Date of Appointment :

10.07.2003

DIN No.:

00230634

 

 

Name :

Mr. Madhukar Prabhakar Kamath

Designation :

Director

Address :

1203-4, ‘A’ Wing, Chaitanya Towers, Appasaheb Marathe Marg, Prabhadevi, Mumbai – 400025, Maharashtra, India

Date of Birth/Age :

16.12.1954

Date of Appointment :

09.01.2004

DIN No.:

00230316

 

 

Name :

Mr. Neeraj Puri

Designation :

Alternate Director

Address :

C-30, Chirag Enclave, New Delhi – 110048, India

Date of Birth/Age :

30.05.1967

Date of Appointment :

18.12.2012

DIN No.:

00217163

 

 

KEY EXECUTIVES

 

Name :

Mr. VInod

Designation :

Accounts Department

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 15.06.2012

 

Names of Shareholders

 

No. of Shares

 

 

 

DDB Mudra Private Limited (formerly known as Mudra Communications Private Limited), India

 

33333

Pratham Human Solutions Private Limited, India

 

33333

Mudra Advertising Private Limited (formerly known as Primesite Outdoor Advertising Private Limited), India

 

45833

Ignite Mudra Private Limited, India

 

45835

The Media Group Private Limited, India

 

45833

Mudra Online Technologies Private Limited, India

 

45833

Total

 

250000

 

Equity Share Break up (Percentage of Total Equity)

 

As on 15.06.2012

 

Category

 

Percentage

Bodies corporate

 

100.00

Total

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

The Subject is in the business of Providing Advertising Services.

 

 

Terms :

 

Selling :

Cash and Credit

 

 

Purchasing :

Cash and Credit

 

 

GENERAL INFORMATION

 

Customers :

End Users

 

·         Adidas

·         Aircel

·         Amway

·         Arvind

·         Ashok Leyland

·         Asian Paints

·         Bank of Baroda

·         Bata

·         Castrol

·         Carrier Midea India

·         Cipla

·         Dabur

·         Emirates

·         Godrej

·         Gulf

·         Federal Bank

·         Future Group

·         HBO

·         LIC

·         HP

 

 

No. of Employees :

25 (Approximately)

 

 

Bankers :

HDFC Bank Limited, HDFC Bank House Senapati Bapat Marg, Lower Parel (West), Mumbai - 400013, Maharashtra, India

Tel No.: 91-22-66521308

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Chaturvedi and Shah

Chartered Accountants

Address :

714-715, Tulsiani Chambers, 212, Nariman Point, Mumbai – 400021, Maharashtra, India

PAN No.:

AAAFC0662N

 

 

Subsidiaries :

·         Chuo Senko Advertising India Private Limited

CIN No.: U52100MH2008PTC188828

 

·         Mudra Rural Marketing Private Limited

·         Mudra Integrated Sports Services Private Limited

·         Mudra Integrated Event Management Services Private Limited

 

 

Related Parties :

·         Ignite Mudra Private Limited

·         Mudra Online Technologies Private Limited

·         The Media Group Private Limited

·         Mudra Advertising Private Limited

·         Prime Green Media Private Limited

·         Cirrus Media Research Private Limited

·         Clear Channel Mudra LLP

·         Pratham Human Solutions Private Limited

·         DDB Marketing Services Private Limited

·         DDB Mudra Private Limited

·         Max Publicity and Communication Private Limited

 

 

CAPITAL STRUCTURE

 

As on 31.12.2011

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

250000

Equity Shares

Rs.10/- each

Rs.2.500 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

250000

Equity Shares

Rs.10/- each

Rs.2.500 Millions

 

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.12.2011

(9 Months)

31.03.2011

(12 Months)

31.03.2010

(12 Months)

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

2.500

2.500

2.500

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

93.774

77.182

57.696

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

96.274

79.682

60.196

LOAN FUNDS

 

 

 

1] Secured Loans

0.000

0.000

0.000

2] Unsecured Loans

299.739

255.239

42.839

TOTAL BORROWING

299.739

255.239

42.839

DEFERRED TAX LIABILITIES

0.000

0.278

0.000

 

 

 

 

TOTAL

396.013

335.199

103.035

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

10.789

13.019

5.369

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

233.682

13.574

25.036

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

0.000

0.000

0.000

 

Sundry Debtors

1371.432

1462.850

308.249

 

Cash & Bank Balances

15.748

5.973

6.844

 

Other Current Assets

0.338

0.058

0.000

 

Loans & Advances

193.563

73.106

24.422

Total Current Assets

1581.081

1541.987

339.515

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

1162.020

1045.467

222.596

 

Other Current Liabilities

261.793

183.084

37.646

 

Provisions

5.726

4.830

6.643

Total Current Liabilities

1429.539

1233.381

266.885

Net Current Assets

151.542

308.606

72.630

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

396.013

335.199

103.035

 

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.12.2011

(9 Months)

31.03.2011

(12 Months)

31.03.2010

(12 Months)

 

SALES

 

 

 

 

 

Income

1855.241

1729.599

385.969

 

 

Other Income

1.897

11.129

5.108

 

 

TOTAL                                    

1857.138

1740.728

391.077

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Office Expenses

1832.424

1716.063

377.861

 

 

Administrative Expenses

 

 

 

 

 

Advertising Expenses

 

 

 

 

 

TOTAL                                    

1832.424

1716.063

377.861

 

 

 

 

 

 

PROFIT BEFORE TAX

24.714

24.665

13.216

 

 

 

 

 

Less

TAX                                                                 

8.123

5.178

3.582

 

 

 

 

 

 

PROFIT AFTER TAX

16.591

19.487

9.634

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

77.182

57.695

48.061

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

93.773

77.182

57.695

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

3.199

9.092

NA

 

 

 

 

 

 

Earnings Per Share (Rs.)

66.36

NA

NA

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.12.2011

(9 Months)

31.03.2011

(12 Months)

31.03.2010

(12 Months)

PAT / Total Income

(%)

0.89

1.12

2.46

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

1.33

1.43

3.42

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

1.55

1.59

3.83

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.26

0.31

0.22

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

3.11

3.20

0.71

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.11

1.25

1.27

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

DETAILS OF SUNDRY CREDITORS

(Rs. In Millions)

Particulars

31.12.2011

(9 Months)

31.03.2011

(12 Months)

31.03.2010

(12 Months)

 

 

 

 

Sundry Creditors

1162.020

1045.467

222.596

Total

1162.020

1045.467

222.596

 

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

Yes

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

--

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

Yes

19]

Payments terms

Yes

20]

Export / Import details (if applicable)

No

21]

Market information

--

22]

Litigations that the firm / promoter involved in

--

23]

Banking Details

Yes

24]

Banking facility details

No

25]

Conduct of the banking account

--

26]

Buyer visit details

--

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

DETAILS OF UNSECURED LOAN

(Rs. In Millions)

Particulars

31.12.2011

(9 Months)

31.03.2011

(12 Months)

 

 

 

Loans and Advances from Others

299.739

255.239

Total

299.739

255.239

 

NOTE:

 

The registered office address of the company has been shifted from “Shree Ram Mills Premises, Ganpat Rao Kadam Marg, Worli, Mumbai – 400013, Maharashtra, India” to the present address w.e.f. 16.08.2010.

 

REVIEW OF OPERATIONS:

 

During the period, the Company has entered into a Shareholders Agreement with DDB Mudra Private Limited (DDB Mudra, formerly known as Mudra Communications Private Limited), as per which DDB Mudra will exercise control over the composition of the Board of Directors of the Company. Further, Omnicom Group Inc., USA, a Public Limited Company through its group Companies attained majority stake in DDB Mudra. By virtue of the provisions of Section 4[1][a] and 4[1][c] of the Companies Act, 1956, DDB Mudra has become a subsidiary Company of Omnicom Group Inc., USA and therefore, the Company, being a subsidiary of DDB Mudra, has now status of a Private Company which is a subsidiary of a Public Company.

 

In terms of the approval given by the Members of the Company vide their General Meeting dated 18th April, 2012, the Company changed its name from Mudra Max Private Limited to DDB Mudra Max Private Limited. The Registrar of Companies, Maharashtra, Mumbai approved change of name request and issued Fresh Certificate of Incorporation Consequent upon Change of Name effective 30th April, 2012.

 

So as to keep parity with the Financial Year of the holding Company, the current financial year of the Company beginning 1st April, 2011 has been changed by reducing to a period of nine months, so as to end on 31st December, 2011 and subsequent Financial Year(s) of the Company shall be for the period of twelve months commencing on and from 1st of January of every year and ending on 31st of December of that year.

 

Their focus at the start of this year was to gain size and volume. Through the continued execution of smart strategy and by capitalizing on the significant opportunities in the market, the Company achieved significant growth in business volume during the period on annualized basis. However, due to rampant inflation in the economy resulting in escalation of overheads, Companys cost of operation has gone up significantly resulting into lower profit margin.

 

In terms of new client acquisition, the Company had a reasonably good year. It won reputed new clients like Axis Bank Limited Abbott Healthcare Private Limited, Britannia Industries Limited, ICICI Lombard General Insurance Co. Limited, IDBI Bank Limited, Nikon India Private Limited, Pernod Ricard India Private Limited, Toshiba India Private Limited etc. to name few.

 

As recognition of excellent work, the Company won numerous awards at various forum. Significant ones being Gold at Abbys, four Gold at WOW Awards, Silver at Emvies, eleven Gold at OAC and three gold at Exchange 4 media.

 

FIXED ASSETS:

 

·         Plant and Equipment

·         Furniture and Fixtures

·         Vehicles

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.54.39

UK Pound

1

Rs.82.32

Euro

1

Rs.69.54

 

 

INFORMATION DETAILS

 

Information Gathered by :

PLK

 

 

Report Prepared by :

BSN

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

4

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

4

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

45

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.