MIRA INFORM REPORT

Report Date :

19.04.2013

IDENTIFICATION DETAILS

Name :	HAKUHODO PERCEPT PRIVATE LIMITED (w.e.f.15.03.2000)
Formerly Known As :	PERCEPT CHUO SENKO INDIA PRIVATE LIMITED
Registered Office :	22 Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel, Mumbai - 400013, Maharashtra
Country :	India
Financials (as on) :	31.12.2011
Date of Incorporation :	25.04.1997
Com. Reg. No.:	11-107576
Capital Investment / Paid-up Capital :	Rs. 15.000 Millions
CIN No.: [Company Identification No.]	U74300MH1997PTC107576
Legal Form :	Private Limited Liability Company
Line of Business :	Providing Advertising Services.
No. of Employees :	Information declined by the management

RATING & COMMENTS

MIRA’s Rating :

Ba (50)

RATING		STATUS	PROPOSED CREDIT LINE
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory

Maximum Credit Limit :	USD 425500
Status :	Satisfactory
Payment Behaviour :	Usually correct
Litigation :	Clear
Comments :	Subject is am established company having a satisfactory track record. Financially company has performed well. Trade relations are reported to be fair. Business is active. Payments are reported to be usually correct and as per commitment. The company can be considered for normal business dealings at usual trade terms and conditions.

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

RBI DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

INFORMATION DECLINED BY

Name :	Mr. Hasan S
Designation :	Deputy Manager of Accounts
Contact No.:	91-9891629110
Date :	18.04.2013

LOCATIONS

Registered Office :	22 Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel, Mumbai - 400013, Maharashtra, India
Tel. No.:	91-22-41623554/ 30448400
Mobile No.:	91-9891629110 [Mr. Hasan S]
Fax No.:	91-22-24911281
E-Mail :	hasans@hakuhodopercept.com ashishagarwal@hakuhodopercept.com ajay@perceptindia.co.in
Website :	www.perceptindia.in
Corporate Office :	Percept House, No. 2, Sant Nagar, New Delhi – 110065, India
Tel. No.:	91-11-46541000
Fax No.:	91-11-26288871
Network Office :	Located at: Ø Chennai Ø Bangalore

DIRECTORS

AS ON 29.06.2012

Name :	Kimiyoshi Muto
Designation :	Managing director
Address :	B 2601, Ekta Meadows Siddarth Nagar, Borivali, Mumbai – 400066, Maharashtra, India
Date of Birth/Age :	07.03.1953
Qualification :	Graduate
Experience :	35 Years
Date of Appointment :	10.03.2007
DIN No.:	01847769
Name :	Mr. Ram Krishan Om Namo Chaturvedi
Designation :	Additional director
Address :	C-514, Defence Colony, New Delhi – 110024, India
Date of Birth/Age :	06.02.1963
Date of Appointment :	05.06.2008
DIN No.:	00032728
Name :	Mr. Ajay Upadhyay
Designation :	Director
Address :	203, Dun Apartments, J D Road, Tardeo, Mumbai – 400007, Maharashtra, India
Date of Birth/Age :	19.12.1966
Date of Appointment :	21.12.2002
DIN No.:	00032046
Name :	Toshiaki Kato
Designation :	Director
Address :	23 Poorvi Marg, Vasant Vihar, New Delhi – 110057, India
Date of Birth/Age :	01.04.1953
Date of Appointment :	09.06.2011
DIN No.:	01482446
Name :	Mr. Paresh Amritlal Vasa
Designation :	Additional director
Address :	B/3003 Avalon Hiranandani Gardens, Powai, Mumbai – 400076, Maharashtra, India
Date of Birth/Age :	14.02.1961
Date of Appointment :	24.12.2008
DIN No.:	02182429
Name :	Kosuke Kataoka
Designation :	Director
Address :	CHU02-42-12-103 Nakano-Ku Tokyo Japan 1640011
Date of Birth/Age :	07.07.1969
Qualification :	Graduate
Experience :	20 Years
Date of Appointment :	09.06.2009
DIN No.:	02700541

KEY EXECUTIVES

Name :	Mr. Hasan S
Designation :	Deputy Manager of Accounts
Name :	Mr. Ashish Agarwal
Designation :	Chief Financial Officer

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

AS ON 29.06.2012

Names of Shareholders	No. of Shares
Percept Holding Private Limited	750000
Hakuhodo Inc., Japan	750000
Total	1500000

AS ON 29.06.2012

Equity Share Breakup	Percentage of Holding
Category
Bodies corporate	100.00
Total	100.00

BUSINESS DETAILS

Line of Business :

Providing Advertising Services.

GENERAL INFORMATION

No. of Employees :

Information declined by the management

Bankers :

Not Divulged

Facilities :

Secured Loans	31.12.2011	31.12.2010
	(Rs. In Millions)
From Banks
Short term working capital loan* [* Secured by way of first hypothecation charge on sundry debtors ranking paripassu with other banks]	10.000	20.000
Total	10.000	20.000

Banking Relations :	--
Auditors :
Name :	BSR and Company Chartered Accountants
Address :	Building No. 10, 8th Floor, Tower B, Dlf Cyber City Phase II, Gurgaon – 122002, Haryana, India
Tel. No.:	91-124-2549191
Fax No.:	91-124-2549101
Income-tax PAN of auditor or auditor's firm :	AAIFB4734C
Subsidiaries :	H and H Communications Private Limited [U22120MH2001PTC131401]

CAPITAL STRUCTURE

AS ON 31.12.2011

Authorised Capital :

No. of Shares	Type	Value	Amount
1,500,000	Equity Shares	Rs. 10/- each	Rs. 15.000 Millions

Issued, Subscribed & Paid-up Capital :

No. of Shares	Type	Value	Amount
1,500,000	Equity Shares	Rs. 10/- each	Rs. 15.000 Millions

FINANCIAL DATA

[all figures are in Rupees Millions]

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS		31.12.2011	31.12.2010	31.12.2009
SHAREHOLDERS FUNDS
1] Share Capital		15.000	15.000	15.000
2] Share Application Money		0.000	0.000	0.000
3] Reserves & Surplus		91.375	79.632	71.984
4] (Accumulated Losses)		0.000	0.000	0.000
NETWORTH		106.375	94.632	86.984
LOAN FUNDS
1] Secured Loans		10.000	20.000	0.000
2] Unsecured Loans		49.674	0.000	0.000
TOTAL BORROWING		59.674	20.000	0.000
DEFERRED TAX LIABILITIES		0.000	0.000	0.000
TOTAL		166.049	114.632	86.984
APPLICATION OF FUNDS
FIXED ASSETS [Net Block]		11.539	12.889	12.502
Capital work-in-progress		0.000	0.000	0.000
INVESTMENT		0.100	0.100	0.100
DEFERRED TAX ASSETS		0.387	0.000	0.000
CURRENT ASSETS, LOANS & ADVANCES
	Inventories	0.000	0.000	0.000
	Sundry Debtors	43.758	100.141	63.029
	Cash & Bank Balances	8.695	5.059	25.307
	Other Current Assets	42.079	10.760	4.957
	Loans & Advances	255.222	96.069	20.096
Total Current Assets		349.754	212.029	113.389
Less : CURRENT LIABILITIES & PROVISIONS
	Sundry Creditors	147.474	80.889
	Other Current Liabilities	45.484	26.869	36.595
	Provisions	2.773	2.628	2.412
Total Current Liabilities		195.731	110.386	39.007
Net Current Assets		154.023	101.643	74.382
MISCELLANEOUS EXPENSES		0.000	0.000	0.000
TOTAL		166.049	114.632	86.984

PROFIT & LOSS ACCOUNT

	PARTICULARS		31.12.2011	31.12.2010	31.12.2009
	SALES
		Income
		Other Income
		TOTAL	102.820	90.182	66.572
Less	EXPENSES
		Office Expenses
		Administrative Expenses
		Advertising Expenses
		TOTAL	85.464	81.742	78.277
	PROFIT/ (LOSS) BEFORE TAX		17.356	8.440	(11.705)
Less	TAX		5.612	0.792	1.675
	PROFIT/ (LOSS) AFTER TAX		11.744	7.648	(13.380)
Add	PREVIOUS YEARS’ BALANCE BROUGHT FORWARD		77.174	69.526	82.906
	BALANCE CARRIED TO THE B/S		88.918	77.174	69.526
	Earnings/ (Loss) Per Share (Rs.)		7.83	5.10	(8.92)

KEY RATIOS

PARTICULARS		31.12.2011	31.12.2010	31.12.2009
PAT / Total Income	(%)	11.42	8.48	(20.10)
Return on Total Assets (PBT/Total Assets}	(%)	4.80	3.75	(9.30)
Return on Investment (ROI) (PBT/Networth)		0.16	0.09	(0.13)
Debt Equity Ratio (Total Debt/Networth)		0.56	0.21	0.00
Current Ratio (Current Asset/Current Liability)		1.79	1.92	2.91

LOCAL AGENCY FURTHER INFORMATION

SUNDRY CREDITORS DETAILS:

Particulars	31.12.2011	31.12.2010	31.12.2009
Sundry Creditors	(Rs. In Millions)
Payable to other creditors	147.474	80.889	N.A.

Sr. No.	Check List by Info Agents	Available in Report (Yes / No)
1]	Year of Establishment	Yes
2]	Locality of the firm	Yes
3]	Constitutions of the firm	Yes
4]	Premises details	No
5]	Type of Business	Yes
6]	Line of Business	Yes
7]	Promoter's background	Yes
8]	No. of employees	No
9]	Name of person contacted	Yes
10]	Designation of contact person	Yes
11]	Turnover of firm for last three years	Yes
12]	Profitability for last three years	Yes
13]	Reasons for variation <> 20%	--
14]	Estimation for coming financial year	No
15]	Capital in the business	Yes
16]	Details of sister concerns	Yes
17]	Major suppliers	No
18]	Major customers	No
19]	Payments terms	No
20]	Export / Import details (if applicable)	No
21]	Market information	--
22]	Litigations that the firm / promoter involved in	--
23]	Banking Details	No
24]	Banking facility details	Yes
25]	Conduct of the banking account	--
26]	Buyer visit details	--
27]	Financials, if provided	Yes
28]	Incorporation details, if applicable	Yes
29]	Last accounts filed at ROC	Yes
30]	Major Shareholders, if available	Yes
31]	Date of Birth of Proprietor/Partner/Director, if available	Yes
32]	PAN of Proprietor/Partner/Director, if available	No
33]	Voter ID No of Proprietor/Partner/Director, if available	No
34]	External Agency Rating, if available	No

UNSECURED LOANS

Unsecured Loans	31.12.2011	31.12.2010
	(Rs. In Millions)
From Banks
Bank Overdraft	49.674	0.000
Total	49.674	0.000

CMT REPORT (Corruption, Money Laundering & Terrorism]

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

1] INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

2] Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

3] Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

4] Record on Financial Crime :

Charges or conviction registered against subject: None

5] Records on Violation of Anti-Corruption Laws :

Charges or investigation registered against subject: None

6] Records on Int’l Anti-Money Laundering Laws/Standards :

Charges or investigation registered against subject: None

7] Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

8] Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

9] Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

10] Press Report :

No press reports / filings exists on the subject.

CORPORATE GOVERNANCE

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

CONTRAVENTION

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs. 53.94
UK Pound	1	Rs. 82.77
Euro	1	Rs. 71.05

INFORMATION DETAILS

Information Gathered by :	PDT
Report Prepared by :	BVA

SCORE & RATING EXPLANATIONS

SCORE FACTORS	RANGE	POINTS
HISTORY	1~10	5
PAID-UP CAPITAL	1~10	6
OPERATING SCALE	1~10	6
FINANCIAL CONDITION
--BUSINESS SCALE	1~10	6
--PROFITABILIRY	1~10	5
--LIQUIDITY	1~10	5
--LEVERAGE	1~10	6
--RESERVES	1~10	6
--CREDIT LINES	1~10	5
--MARGINS	-5~5	--
DEMERIT POINTS
--BANK CHARGES	YES/NO	YES
--LITIGATION	YES/NO	NO
--OTHER ADVERSE INFORMATION	YES/NO	NO
MERIT POINTS
--SOLE DISTRIBUTORSHIP	YES/NO	NO
--EXPORT ACTIVITIES	YES/NO	NO
--AFFILIATION	YES/NO	YES
--LISTED	YES/NO	NO
--OTHER MERIT FACTORS	YES/NO	YES
DEFAULTERS
--RBI	YES/NO	NO
--EPF	YES/NO	NO
TOTAL		50

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
-	NB	New Business	-

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.