MIRA INFORM REPORT

 

 

Report Date :

19.04.2013

 

IDENTIFICATION DETAILS

 

Name :

VDOPIA MEDIA AND SOFTWARE SOLUTIONS PRIVATE LIMITED

 

 

Registered Office :

C-478, 2nd Floor, Vikas Puri, New Delhi – 110018

 

 

Country :

India

 

 

Financials (as on) :

31.03.2012

 

 

Date of Incorporation :

20.12.2007

 

 

Com. Reg. No.:

55-214632

 

 

Capital Investment / Paid-up Capital :

Rs.3.540 Millions

 

 

CIN No.:

[Company Identification No.]

U64200DL2007PTC214632

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Developing and Market information and communication technology in the areas of video and multimedia advertising and to provide management and outsourcing services.

 

 

No. of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B (32)

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Maximum Credit Limit :

USD 45000

 

 

Status :

Moderate

 

 

Payment Behaviour :

Unknown

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track record. Profit and Loss Statement is not available. As per available financials the net worth of the company seems to be normal. However, trade relations are reported as fair. Business is active. Payment terms are unknown.

 

The company can be considered for business dealings with some caution.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – June 30, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

 

LOCATIONS

 

Registered Office :

C-478, 2nd Floor, Vikas Puri, New Delhi – 110018, India

Tel. No.:

Not Available

Fax No.:

Not Available

E-Mail :

vipulkr@yahoo.com

Website :

www.vdopia.com

 

 

Branch Office :

NR-2, 1st Floor, Nathupur Road, DLF Phase - 3, Gurgaon – 122002, Haryana, India

 

 

Overseas Office:

42840 Christy Street, Suite 206, Fremont CA 94536

Tel. No.:

+1 650.353.3290

 

Note: Site Visit was conducted, our person has visited on 307 and 308 Accord Commercial complex, Goregaon (East), Mumbai – 400063, Maharashtra, India and we found that from last 6 months, the company was shifted to another address and we are not able to get new address of the company.

 

 

DIRECTORS

 

As on: 29.09.2012

 

Name :

Mr. Suarabh Bhatia

Designation :

Director

Address :

B-8/F-3, Phase-1, Vivek Vihar, Delhi – 110095, India

Date of Birth/Age :

14.09.1981

Date of Appointment :

20.12.2007

DIN No.:

00799826

 

 

Name :

Mr. Kamlesh Sharma

Designation :

Director

Address :

44, Nalanda Society, Vikas Puri, New Delhi – 110018, India

Date of Birth/Age :

05.11.1952

Date of Appointment :

20.12.2007

DIN No.:

01197345

 

 

MAJOR SHAREHOLDERS

 

As on: 29.09.2012

 

Names of Shareholders

 

No. of Shares

Suarabh Bhatia

 

1

Kamlesh Sharma

 

1

Vdopia INC, USA

 

3539791

Total

 

3539793

 

 

Equity Share Break up (Percentage of Total Equity)

 

As on: 29.09.2012

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

100.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

 

 

 

GENERAL INFORMATION

 

No. of Employees :

Not Available

 

 

Bankers :

Not Available

 

 

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Vipul Kumar and Company

Chartered Accountants

Address :

XV – 5352 A, 1st Floor, SHora Kothi, Pahar Ganj, New Delhi – 110055, India

PAN No.:

AASPK8290J

 

 

CAPITAL STRUCTURE

 

As on: 31.03.2012

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

4000000

Equity Shares

Rs.10/- each

Rs.4.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

3539793

Equity Shares

Rs.10/- each

Rs.3.540 Millions

 

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2012

31.03.2011

31.03.2010

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

3.540

3.540

0.829

2] Share Application Money

0.000

0.000

13.776

3] Reserves & Surplus

7.725

7.670

6.568

4] (Accumulated Losses)

0.000

0.000

-8.665

NETWORTH

11.265

11.210

12.508

LOAN FUNDS

 

 

 

1] Secured Loans

0.000

0.000

0.000

2] Unsecured Loans

0.000

0.000

0.000

TOTAL BORROWING

0.000

0.000

0.000

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

11.265

11.210

12.508

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

2.213

2.281

0.963

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

0.000

0.000

0.000

DEFERREX TAX ASSETS

0.511

0.554

0.683

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

0.000

0.000

0.000

 

Sundry Debtors

48.161

54.862

30.374

 

Cash & Bank Balances

13.324

1.947

6.734

 

Other Current Assets

2.643

2.394

0.000

 

Loans & Advances

5.318

3.811

4.670

Total Current Assets

69.446

63.014

41.778

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

53.615

47.447

23.372

 

Other Current Liabilities

7.224

7.171

0.000

 

Provisions

0.066

0.021

7.554

Total Current Liabilities

60.905

54.639

30.926

Net Current Assets

8.541

8.375

10.852

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.010

 

 

 

 

TOTAL

11.265

11.210

12.508

 


 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2012

31.03.2011

31.03.2010

Debt Equity Ratio

(Total Debt /Networth)

 

0.00

0.00

0.00

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.14

1.15

1.35

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

No

12]

Profitability for last three years

No

13]

Reasons for variation <> 20%

----------------------

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

No

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

----------------------

22]

Litigations that the firm / promoter involved in

----------------------

23]

Banking Details

No

24]

Banking facility details

No

25]

Conduct of the banking account

----------------------

26]

Buyer visit details

Yes

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

 

 

AS PER WEBSITE DETAILS

 

PRESS RELEASE:

 

130 MN MOBILE INTERNET USERS BY 2014

 

The growing popularity of online video streaming and convenience of mobile applications will push the number of mobile internet users to 130.6 million by March 2014. The "Mobile Internet Report" by the Internet and Mobile Association of India (IAMAI) says that the accessing of movies, sports, news and other live content through the cell phone has tripled in recent times to 87.1 million mobile internet users in December 2012.

 

"A global study recently reported that Indian consumers are ditching their televisions for smart phones faster than any of the 40 countries surveyed. In fact, 49% of the respondents from India stated that they would rather give up their televisions than their smart phone," said Preetesh Chouhan, VP- APAC of online advertising firm Vdopia.

 

Popular mobile TV service nexGTv, which provides more than 100 channels, is growing at a rate of 40% on a month-on-month basis, he said.

 

Technology expert Anmol Kapoor attributes this sudden surge to the availability of cheap smart phones with big screens. He added the availability of a reliable 3G connectivity as another reason.

 

"The market today is flooded with sub-Rs 15,000 smart phones with screens as big as 5 inches, which makes video viewing very convenient. Also, 3G connectivity allows users to stream video on the move," said Kapoor.

 

The estimated number of smart phone users in urban India is 27 million. "This opens up immense opportunity in the market for the penetration of mobile TV. Also, it is projected that 25% of the phones sold will be smart phones till 2015, which will further enlarge the playing ground for mobile TV players," said Chouhan.

 

The availability of free mobile applications for services such as banking, booking of tickets, etc., has also pushed up the number of customers who use internet on their smart phones.

 

Businessman Karan Sharma said, "From real time stock market updates to booking tickets online, there is an application for all my needs. A mobile phone is much more convenient than a laptop or a computer."

 

Guitar player Shashwat Dubey said that his smart phone has applications that allow him to tune his guitar and carry his music notations with him. "Most of the applications require an active internet connection." He said.

 

Yogesh Bansal, founder and CEO of professional networking site Apnacircle.com, said that with social networks witnessing the second highest activity on mobile, all players, especially the online ones, are focusing on mobile strategies and offerings.

 

"At ApnaCircle, we already have our Blackberry app and we are working on our Android app, which has updated features.

 

The idea of a mobile app should be around user friendliness, ease and connectivity. Our Android app lets you maintain your address book, look up people on the go and even allows you to call your professional contacts with just a click," said Bansal.

 

 

COKE SPREADS HAPPINESS ON MOBILE

 

With a new tagline, 'Khushiyo ka Sangam', Coke has tied up with mobile video service NexGTV to run the campaign during the broadcast of Kumbh Mela ceremonies.

 

 

Coca-Cola, which recently launched its 'Crazy for Happiness' TV campaign, has extended the same on mobile TV with a new tagline, 'Khushiyo ka Sangam'. The brand has tied up with DigiVive's NexGTV, a mobile application that provides access to live TV channels and video on demand on handsets and the campaign will run during the special broadcast of Kumbh Mela ceremonies on NexGTV.

 

 

For the Kumbh broadcast, NexGTV has launched a dedicated channel with Coke as its main sponsor. For this campaign, besides clickable pre-roll video ads, NexGTV has come up with a preview screen branding for Coca-Cola.

 

Clicking on the pre-roll ad takes the consumer to Coke's 'Open Happiness' website. With this campaign, Coke expects to garner one million views on the platform.

 

DigiVive's NexGTV claims to have been downloaded by around eight million users across mobile platforms that include Symbian, Android, BlackBerry and iOS. Online video advertising network Vdopia monetises all NexGTV videos on mobile and the firm has so far partnered with brands like Microsoft, Sandisk, Apollo tyres, Samsung, Hitachi and many more.

 

Jaskirat Singh Gill, vice-president, marketing, DigiVive tells afaqs! that Coke wanted to extend the happiness campaign on mobile and align it with Kumbh Sangam. Hence, it was named 'Khushiyo ka Sangam'.

 

"The content of Maha Kumbh jelled well with Coke's happiness message and hence it associated with us for the channel in two levels, which include the pre-roll video ads and the preview screen branding," Gill adds.

 

Preetesh Chouhan, vice-president, APAC, Vdopia, says that especially for consumer packaged goods (CPG) brands, the communication is always based on a message. "In this case also, the message was happiness and it went well with the essence of Kumbh Mela. For Coke, here the pure RoI would be the reach and visibility gained through this medium, as it is very close to TV. Any smart brand would want to engage with audiences on such platforms," he adds.

 

Gill claims that the NexGTV platform is easily available to the masses in Tier II and Tier III cities, along with metropolitan cities and is highly consumed by them. "Coke as a brand would definitely want to cash in on such audiences," he says.

 

Chouhan adds that no separate creative is required for mobile streaming, and once a video of the ad is submitted, DigiVive and Vdopia jointly collaborate to make the video 2G and 3G compatible, and reduce the weight of the video to ensure seamless streaming on mobile.

 

As per Nielsen data for December 2012, NexGTV leads the mobile TV space with nearly 7 out of 10 mobile TV users in India using the service. According to Gill, NexGTV wants to reach 60 to 70 per cent of the Indian smartphone market and claims to have over 100 live TV channels ranging from news, entertainment, devotional, music and movies. The platform also provides video-on-demand services for movies and short films. It offers channels from the STAR bouquet, Sony bouquet, Aaj Tak, UTV movies and others as content partner.

 

 

VDOPIA SEES INDIA A PRIORITY MARKET

 

Vdopia Inc a web and mobile advertising platform provider company is beefing up its presence in India. The company says that it has earmarked a significant amount for expansion throughout APAC region in 2013-14, a major of which will go to strengthen its India presence.

 

It has recently raised $3.4 million in a series B round funding followed by $4 million from Nexus Venture Partners in October 2009.

 

The Silicon Valley based company has offices across US, Europe and in India and has around over 250 clients in APAC region. "At present, almost 60 percent of our revenues come from the US and Europe markets and the rest comes from APAC. However, the future belongs to a country like India where smartphone penetration is reaching new heights and new technology roll-outs [like 3G and 4G] are driving growth," says Preetesh Chouhan, Vice President-APAC, Vdopia.

 

The country is presently sitting at 900 million mobile subscribers base and a growing number of users are accessing web and video through mobile. The roll-out of 3G and 4G technologies and competitive data price plans launched by incumbent operators is expected to increase the mobile internet adoption. This has compelled brand owners to reach new/migrated set of audiences, who are spending more time on mobile internet than any other medium. And here company like Vdopia aims to cash in on the opportunity.

 

"It is also a cost effective medium, as compared to other advertising medium as through mobile medium you play only the number of ads that have been actually viewed by the user," Chouhan adds.

 

The company helps leading brands to engage with their target audiences by positioning their ads on available online video content on the internet. "We have a technology advantage[and analytic tools], through which we can understand audience demographic, their usage and Geo locations and viewing pattern. By understanding these parameters, we can then smartly position its[brand's] advertisers on the relevant content online," explains Chouhan.

 

Vdopia is bullish about India opportunity and says that the focus is on hiring fresh talent to meet the expansion goals. The company says that it is growing at the rate of around 35 percent annually and has already tripled its manpower from around 50 in 2011 to 150 people currently.

 

The company, however believes that the content providers need to develop compelling content to attract internet audiences on mobile. It further says that it is also important for stakeholders to incentivize people to use data.

 

Chouhan was reluctant to share any numbers, saying that the company is self sustainable and has no plans for funding in the short term. The company competes with the online video advertising network Jivox, Komli Media, Affle and AdoTube in India.

 

 

TOP 3 TRENDS IN DIGITAL VIDEO, ACCORDING TO VDOPIA’S PREETESH CHOUHAN

 

Founded by India-born entrepreneurs around five years back, mobile video advertising company VDopia claims to work with the best in every industry, including eBay, HDFC Bank, Bharatmatrimony.com, Makaan.com, Idea, Lays, Makemytrip.com, HP, ITC Ltd and Samsung.

 

Set up in 2008 by Stanford and IIT graduates Chhavi Upadhyay, Srikanth Kakani and Saurabh Bhatia, Vdopia raised $4 million from Nexus Venture Partners in October 2009. The Bangalore-based company also got an undisclosed seed amount infusion into the firm in December 2008.

 

It recently raised $3.4M as part of $7.4M Series B round from Nexus Venture Partners. The digital video advertising company appointed Preetesh Chouhan as the VP-APAC region in August last year to expand the company’s operations across South-east Asia. Prior to joining VDopia, Chouhan was working with Sify Technologies as national head for advertisement sales.

 

Chouhan spoke to Techcircle outlaying some big trends that VDopia sees in digital video for 2013.

 

Mobile TV: It is gaining a lot of traction lately, he said. “For example the mobile TV app from a startup called Digivive has seen around 6.5 million downloads last year without any marketing. This particular platform is yet to get lapped up by the advertisers in a big way, but 2013 will be the year when advertisers will surely wake up to its importance,” he said.

 

Increased content creation: Outlining the available video content in Indian market today, Chouhan said that at present video content is either in entertainment or news. There is no third category where you would see video content. “I feel this realisation has begun and this will be a trend this year. Like in markets abroad there is video content in any category you can imagine like fashion, lifestyle, travel etc. Indian market will wake up to the importance of more video content. More and more content around video gets created and more opportunities for advertisement on the platform,” he said. Customised content for mobile medium is also going to be big, he said.

 

Video-on-demand: This is a big consumption area from videos point of view. “With all the DTH video recorders video-on-demand is gaining popularity. In terms of mobile video on demand it’s slowly catching up via various apps that have come up and it will only grow,” Chouhan said.

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.54.03

UK Pound

1

Rs.82.43

Euro

1

Rs.70.49

 

 

INFORMATION DETAILS

 

Report Prepared by :

RAJ

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

3

PAID-UP CAPITAL

1~10

4

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

3

--LEVERAGE

1~10

3

--RESERVES

1~10

5

--CREDIT LINES

1~10

3

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

NO

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

--DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

32

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.