MIRA INFORM REPORT

 

 

 

 

Report Date :

01.08.2013

 

IDENTIFICATION DETAILS

 

Name :

SPUUL DIGITAL ENTERTAINMENT PRIVATE LIMITED

 

 

Registered Office :

Office Premises No 803, 8th Floor, Business Suites, 9, S V Road, Santacruz (West), Mumbai – 400054, Maharashtra

 

 

Country :

India

 

 

Date of Incorporation :

23.08.2012

 

 

Com. Reg. No.:

11-234808

 

 

Capital Investment / Paid-up Capital :

Rs. 0.961 Million

 

 

CIN No.:

[Company Identification No.]

U74120MH2012PTC234808

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Subject is an ad supported subscription service that legally provides online Indian content to anyone in the world. They offer service free and paid content.

 

 

No. of Employees :

Information declined by the management

 

 

RATING & COMMENTS

 

MIRA’s Rating :

NB

 

RATING

STATUS

PROPOSED CREDIT LINE

-

NB

                                       New Business

-

 

Status :

New Business

 

 

Payment Behaviour :

Unknown

 

 

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

INDIAN ECONOMIC OVERVIEW

 

We are living in a world where volatility and uncertainty have become the New Normal. We saw a change of government in countries like Tunisia, Egypt, Libya and Vietnam. Once powerful countries in Europe are now fighting for bankruptcy. We have taken growth in the developing part of the world for granted but economic growth in China and India has begun to slow. Companies that were synonymous with their product categories just a few years ago are now no longer in existence. Kodak, the inventor of the digital camera had to wind up its operations, HMV, the British entertainment retailing company and Borders, once the second largest bookstore have shut down due to their inability to evolve their business models with the changing time. Readers’ Digest, Thomson Register are no more !

 

There is another megatrend happening. The World order is changing as economic power shifts from West to East. According to McKinsey study, it took Britain more than 100 years to double its economic output per person during its industrial revolution and the US later took more than 50 years to do the same. More than a century later, China and India have doubled their GDP per capital in 12 and 18 years respectively. By 2020, emerging Asia will become the world’s largest consuming block, overtaking North America.

 

The years after the outbreak of the global financial crisis, the world economy continues to remain fragile. The Indian economy demonstrated remarkable resilience in the initial years of the contagion but finally lost ground last year. GDP growth slowed down. Currency has been weakening. There is a marked deceleration in agriculture, industry and services. Dampening sentiment led to a cut-back in investment as well as private consumption expenditure.  Inflation remained at high levels fuelled by the pressure from the food and fuel sectors. The large fiscal and current account deficit s continued to cause grave concern. It is imperative that India regains its growth trajectory of 8-9 % sooner than later. This is crucially important given the need to create gainful livelihood opportunities for the millions living in poverty as also the large contingent of young people joining the job market every year.

 

 

INFORMATION DECLINED BY

 

Management Non Co-operative

 

LOCATIONS

 

Registered Office :

Office Premises No 803, 8th Floor, Business Suites, 9, S V RD, Santacruz (West), Mumbai – 400054, Maharashtra, India

Tel. No.:

Not Available

Fax No.:

Not Available

E-Mail :

prakash@spuul.com

Website :

http://spuul.com

 

 

DIRECTORS

 

Name :

Mr. Smohan Ksubramanian

Designation :

Director

Address :

80, JLN Daud, #09-03, Singapore - 419591

Date of Birth/Age :

07.01.1965

DIN No.:

05338167

 

 

Name :

Mr. Mukkatira Ganapathy Subaiah

Designation :

Director

Address :

86, Jalan Daud, #13-86 Singapore  - 419594

Date of Birth/Age :

16.05.1952

DIN No.:

05336082

 

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 18.03.2013

 

Names of Allottee

 

No. of Shares Allotted

Spuul Pte Limited, Singapore

 

9999

S. Mohan Nominee of Spuul Pte Limited, Singapore

 

1

Total

 

10000

 

As on 28.03.2013

 

Names of Allottee

 

No. of Shares Allotted

Spuul Pte Limited, Singapore

 

86114

Total

 

86114

 

 

BUSINESS DETAILS

 

Line of Business :

Subject is an ad supported subscription service that legally provides online Indian content to anyone in the world. They offer service free and paid content.

 

 

 

GENERAL INFORMATION

 

No. of Employees :

Information declined by the management

 

 

Bankers :

Not Available

 

 

 

Banking Relations :

---

 

 

Auditors :

Not Available

 

 

Parent Company :

(Gathered from Indirect Sources)

Spuul Pte Limited, Singapore

 

 

Wholly Owned Subsidiary :

Spuul (India) Private Limited

 

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

100000

Equity Shares

Rs.10/- each

Rs.1.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

96114

Equity Shares

Rs.10/- each

Rs.0.961 Million

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

NEW BUSINESS

 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

No

12]

Profitability for last three years

No

13]

Reasons for variation <> 20%

----------------------

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

----------------------

22]

Litigations that the firm / promoter involved in

----------------------

23]

Banking Details

No

24]

Banking facility details

No

25]

Conduct of the banking account

----------------------

26]

Buyer visit details

Yes

27]

Financials, if provided

No

28]

Incorporation details, if applicable

No

29]

Last accounts filed at ROC

No

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

 

NOTE:

 

The registered office of the company has been shifted from 301, Triveni Krupa, Opp Ambaji Temple, Carter Road No. 3, Borivli (East), Mumbai – 400066, Maharashtra, India to present address w.e.f. 01.01.2013

 

 

ABOUT PARENT COMPANY

 

Spuul Pte Limited, Started in 2010 in Singapore, Spuul was founded by three seasoned industry and technology entrepreneur including Mr. Sudesh Iyer, (the founder of Sony Entertainment Television in India), and Mr. S Mohan (the founder of Accellion, Buuuk and a number of other technology and venture companies).

 

 

Name of the Company :

SPUUL DIGITAL ENTERTAINMENT PRIVATE LIMITED

Address :

Office Premises No 803, 8th Floor, Business Suites, 9, S V Road, Santacruz (West), Mumbai – 400054, Maharashtra, India

 

 

Name Board :

Sighted

Visibility of Name Board :

Moderate

Location :

Difficult

Landmark (if any) :

Santacruz Station

Locality : 

Office

Approx. Market Value of Premises:

Area 2.500 sq. ft

Area : 

Down Market

Visibility of Items :

  • Tel
  • Fax
  • Telex
  • Computers
  • AC
  • Xerox Machines

No. of Employees seen at business Premises

15

Visiting Card provided as proof of Visit

No

 

 

 

 

 

WEBSITE DETAILS

 

PRESS RELEASE

 

SPUUL EXPANDS MOVIE LIBRARY AS ONLINE VIDEO CONSUMPTION ACCELERATES

 

SINGAPORE, May 29, 2013 /PRNewswire/ -- Spuul, the most popular online streaming service for Indian movies and TV shows, and India Cast Media Distribution Private Limited, a joint venture between TV18 and Viacom18, today announced an agreement to make over 60 current and upcoming Hindi and regional language movies available for worldwide streaming on Spuul from the library of Viacom18 Motion Pictures, COLORS and Eenadu Television.

 

Starting this week, movie buffs can enjoy latest and evergreen blockbusters such as Inkaar, Oh My God and Jab We Met along with several regional hits such as Samanyudu, on their computers and mobile devices, with Spuul. Upcoming new releases in 2013 will also be available for worldwide streaming on Spuul as they are released in the market.

 

"Spuul is proud to offer Viacom18's successful and award-winning films to our fast growing user base," said S.Mohan, Co-founder and CEO, Spuul. Commenting further, he said, "We are constantly working to expand our range of great Indian movies, in different languages, so that users always find something appealing to watch."

 

Online video is seeing dramatic growth, with 3.7 million videos consumed every month in India*. A release on Spuul offers producers immediate global reach and the opportunity to serve today's digitally connected consumers, creating a new revenue source for not just small budget movies but also new blockbusters.

 

Speaking on the tie up with Spuul, Anuj Gandhi, Group CEO, IndiaCast said, "The association between IndiaCast and Spuul acts as a value addition for both parties. Watching movies online lets the viewers exercise this option at their own convenience. Spuul has a huge base of film and TV enthusiasts who now with this association will be able to choose from IndiaCast's plethora of commercial and regional movies, enriching the viewer experience."

 

 

“SHREE” PREMIERES ON SPUUL ON APRIL 26TH

 

SINGAPORE--(BUSINESS WIRE)--The era of anytime, anywhere entertainment is here. SPUUL is bringing the ultimate movie experience right to its users with the premiere of Hussain Kuwajerwala’s new movie, Shree. The movie will debut on Spuul on the same day as its theatrical debut, Friday, April. 26.

 

Spuul users worldwide, except India, will have the chance to see Shree on their laptops and mobile devices the same day it hits theaters for as low as $2.99 for 72 hours or $4.99 as a part of a monthly premium subscription plan with unlimited views. Movie watchers in India will be able to enjoy Shree on Spuul after June 5.

 

S. Mohan, co-founder of Singapore-based Spuul, said “Today’s multi-screen generation want their entertainment wherever they are and whenever they are in the mood. In this landscape, In today’s rapidly evolving digital landscape, Spuul is well placed to meet the growing demands of movie watchers online and we are delighted to make top-quality movies easily accessible via Spuul on the web and on mobile.”

 

Shree stars television star Hussain Kuwajerwala (Kumkum, Indian Idol), as Shree, a common man who Trades 12 hours of his life in a science experiment to earn quick money and gets entangled in a series of murders.

 

Shree is produced by Ciemme Entertainment and distributed worldwide to digital platforms by GoQuest Media Ventures.
Vikram M. Shah the producer of Shree says “The whole concept of having the same day and date releases online for Shree is to make sure audiences worldwide can get to consume the content in the format that fits them best at the time, especially for international audiences who have limited access movies other than big banner films. Moviemakers need to understand how to better reach out to an audience through versatile platforms like Spuul.”

 

Bollywood movie lovers will have instant access to the movie on a wide variety of devices by signing up for a free account on Spuul.com or downloading Spuul’s free app for iOS and Android devices. Spuul makes popular Indian movies available online and on mobile devices through its free and paid plans. Besides Shree, users can watch other recent Bollywood releases such as Rush, Jab Tak Hai Jaan, Mere Dad Ki Maruti and many others.

 

 

MICROMAX LINKS WITH SPUUL FOR CANVAS 4 VIDEO SERVICE

 

Rebecca Hawkes | 15-07-2013

 

Bollywood video-on-demand streaming service Spuul is being preloaded as an app on new smartphones from handset manufacturer Micromax, with a month's free premium subscription for anyone purchasing the 5" Canvas 4 model.

 

"We are excited to make the Spuul app available on the new Canvas 4. This smartphone has great design and functionality; the large screen makes it especially suited to enjoying a movie at home or on-the-go," said S Mohan, co-founder and CEO Spuul.

 

"Micromax's Canvas series enjoys a great fan following in the Indian subcontinent and we look forward to entertaining this young, digitally savvy audience with our unrivalled collection of Indian movies and TV shows."

 

This is the first device partnership for Spuul, and will provide Canvas 4 smartphone users with on-demand access to over 1,000 Indian films and TV shows from the Spuul library. Recent films such as Special 26, Inkaar and Oh My God, will be included, alongside classics such as Rang De Basanti and Jab We Me, and TV shows such as Mahabharat and Fauji.

 

Manoj Gupta, Head VAS Micromax, said: "At Micromax we constantly strive to provide our consumers with an eco-system of best services through our technological innovations. With Spuul preloaded on the new Canvas 4, customers will now be able to enjoy unlimited on-demand entertainment on their Micromax handsets. We look forward to similar partnerships in future offering the best user experiences to our consumers."

 

The Canvas 4, priced at INR17,999, is part of a smartphone range that has sold over one million handsets in India in the past four months, according to the company. A Spuul premium subscription, meanwhile, is currently priced at around INR270 and delivers video content to computers, as well as Android and IOS mobile devices.





CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.61.12

UK Pound

1

Rs.92.97

Euro

1

Rs.80.95

 

 

INFORMATION DETAILS

 

Information Gathered by :

JML

 

 

Report Prepared by :

NTH

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.