MIRA
INFORM REPORT
|
Report Date : |
08.08.2013 |
IDENTIFICATION DETAILS
|
Name : |
BIG CBS NETWORKS PRIVATE LIMITED |
|
|
|
|
Registered
Office : |
401, 4th Floor, Infiniti, Link Road, Oshiwara, Andheri
(West), Mumbai – 400053, Maharashtra |
|
|
|
|
Country : |
India |
|
|
|
|
Financials (as
on) : |
31.03.2012 |
|
|
|
|
Date of
Incorporation : |
17.08.2010 |
|
|
|
|
Com. Reg. No.: |
11-206706 |
|
|
|
|
Capital
Investment / Paid-up Capital : |
Rs. 118.013 Millions |
|
|
|
|
CIN No.: [Company Identification
No.] |
U74990MH2010PTC206706 |
|
|
|
|
TAN No.: [Tax Deduction &
Collection Account No.] |
MUMB20527D |
|
|
|
|
PAN No.: [Permanent Account No.] |
AAECB2295B |
|
|
|
|
Legal Form : |
Private Limited Liability Company |
|
|
|
|
Line of Business
: |
Subject is engaged in the business of Channels Broadcasting i.e. Big
CBS Prime, Big CBS Love, Big CBS Spark etc. |
|
|
|
|
No. of Employees
: |
Information declined by the management |
RATING & COMMENTS
|
MIRA’s Rating : |
Ba (50) |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
Maximum Credit Limit : |
USD 237000 |
|
|
|
|
Status : |
Satisfactory |
|
|
|
|
Payment Behaviour : |
Usually correct |
|
|
|
|
Litigation : |
Clear |
|
|
|
|
Comments : |
Subject is an equally owned Joint Venture between “Reliance Broadcast
Network Limited” and “CBS Studios International”. It is an established
company having a satisfactory track record. Even though the company has seen a better growth in its sales turnover,
there appears a huge loss from its operations. There are no external
borrowings recorded in the books during 2012. Trade relations are fair. Business is active. Payment terms are
regular. In view of experienced promoters and healthy venture companies, the
subject can be considered normal for business dealings at usual trade terms
and conditions. |
NOTES :
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
INDIAN ECONOMIC OVERVIEW
We are living in a
world where volatility and uncertainty have become the New Normal. We saw
a change of government in countries like Tunisia, Egypt, Libya and Vietnam.
Once powerful countries in Europe are now fighting for bankruptcy. We have
taken growth in the developing part of the world for granted but economic
growth in China and India has begun to slow. Companies that were synonymous
with their product categories just a few years ago are now no longer in
existence. Kodak, the inventor of the digital camera had to wind up its
operations, HMV, the British entertainment retailing company and Borders, once
the second largest bookstore have shut down due to their inability to evolve their
business models with the changing time. Readers’ Digest, Thomson Register are
no more !
There is another
megatrend happening. The World order is changing as economic power shifts from West
to East. According to McKinsey study, it took Britain more than 100 years to
double its economic output per person during its industrial revolution and the
US later took more than 50 years to do the same. More than a century later,
China and India have doubled their GDP per capital in 12 and 18 years
respectively. By 2020, emerging Asia will become the world’s largest consuming
block, overtaking North America.
The years after the
outbreak of the global financial crisis, the world economy continues to remain
fragile. The Indian economy demonstrated remarkable resilience in the initial
years of the contagion but finally lost ground last year. GDP growth slowed
down. Currency has been weakening. There is a marked deceleration in
agriculture, industry and services. Dampening sentiment led to a cut-back in
investment as well as private consumption expenditure. Inflation remained
at high levels fuelled by the pressure from the food and fuel sectors. The
large fiscal and current account deficit s continued to cause grave concern. It
is imperative that India regains its growth trajectory of 8-9 % sooner than
later. This is crucially important given the need to create gainful livelihood
opportunities for the millions living in poverty as also the large contingent
of young people joining the job market every year.
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2012.
INFORMATION DECLINED BY
|
Name : |
Mr. Mehul Junatkat |
|
Designation : |
Finance Department |
|
Contact No.: |
91-22-30689444 |
|
Date : |
07.08.2013 |
LOCATIONS
|
Registered Office : |
401, 4th Floor, Infiniti, Link Road, Oshiwara, Andheri
(West), Mumbai – 400053, Maharashtra, India |
|
Tel. No.: |
91-22-30689444 |
|
Fax No.: |
91-22-39888927 |
|
E-Mail : |
|
|
Website : |
DIRECTORS
AS ON 26.09.2012
|
Name : |
Mr. Tarun Ashok Katial |
|
Designation : |
Director |
|
Address : |
403, A/20, Shastri Nagar, Andheri (West), Mumbai – 400053,
Maharashtra, India |
|
Date of Birth/Age : |
07.01.1975 |
|
Date of Appointment : |
31.12.2010 |
|
DIN No.: |
01665221 |
|
|
|
|
Name : |
Roopal Kulsrestha |
|
Designation : |
Alternate director |
|
Address : |
B201, Sunny Side, Lokhandwala Complex, Andheri (West), Mumbai –
400053, Maharashtra, India |
|
Date of Birth/Age : |
06.11.1983 |
|
Date of Appointment : |
14.04.2011 |
|
DIN No.: |
01875013 |
|
|
|
|
Name : |
Armando Nunez Jr |
|
Designation : |
Director |
|
Address : |
1805 N Doheny Dr Los Angeles CA 90069 |
|
Date of Birth/Age : |
29.11.1960 |
|
Date of Appointment : |
31.12.2010 |
|
DIN No.: |
03265970 |
|
|
|
|
Name : |
Lawrence Reed Manville |
|
Designation : |
Director |
|
Address : |
4450 Gentry AVE, Studio City CA 91607 |
|
Date of Birth/Age : |
10.08.1953 |
|
Date of Appointment : |
31.12.2010 |
|
DIN No.: |
03265973 |
|
|
|
|
Name : |
Laura Susan Franco |
|
Designation : |
Director |
|
Address : |
239, Central Park, W 15A, New York 10024 |
|
Date of Birth/Age : |
23.12.1962 |
|
Date of Appointment : |
31.12.2010 |
|
DIN No.: |
03268028 |
|
|
|
|
Name : |
Mr. Asheesh Kamalakanta Chatterjee |
|
Designation : |
Director |
|
Address : |
Flat No. 2B, 133, Windermere CHSL, Off New Link Road, Oshiwara,
Andheri (West), Mumbai – 400053, Maharashtra, India |
|
Date of Birth/Age : |
29.07.1973 |
|
Date of Appointment : |
29.11.2011 |
|
DIN No.: |
05135647 |
|
|
|
|
Name : |
Mr. Anand Parthasarathy Chakravarthy |
|
Designation : |
Director |
|
Address : |
201, Blue Mountain, Shastri Nagar, Andheri (West), Mumbai – 400053,
Maharashtra, India |
|
Date of Birth/Age : |
13.11.1970 |
|
Date of Appointment : |
17.05.2012 |
|
DIN No.: |
05302739 |
KEY EXECUTIVES
|
Name : |
Mr. Mehul Junatkat |
|
Designation : |
Finance Department |
|
|
|
|
Name : |
Ms. Sarika Suresh Sukheja |
|
Designation : |
Secretary |
|
Address : |
Flat No. 3, Rani Kiran CHS, Sector 4, Charkop, Near Saraaswat Bank,
Kandivali (West), Mumbai – 400067, Maharashtra, India |
|
Date of Birth/Age : |
17.08.1984 |
|
Date of Appointment : |
14.07.2011 |
|
PAN No.: |
BGLPS6597N |
MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN
AS ON 26.09.2012
|
Names of Shareholders |
|
No. of Shares |
|
CBS Studios Inc., New York |
|
19751618 |
|
Reliance Television Private Limited, India |
|
19751618 |
|
|
|
|
|
Total |
|
39503236 |
AS ON 04.12.2012
|
Names of Allottees |
|
No. of Shares |
|
CBS Studios Inc., New York |
|
9276038 |
|
Reliance Television Private Limited, India |
|
9276038 |
|
|
|
|
|
Total |
|
18552076 |
AS ON 02.04.2013
|
Names of Allottees |
|
No. of Shares |
|
CBS Studios Inc., New York |
|
8836824 |
|
Reliance Television Private Limited, India |
|
8836824 |
|
|
|
|
|
Total |
|
17673648 |
AS ON 26.09.2012
|
Equity Share Breakup |
|
Percentage of Holding |
|
Category |
|
|
|
Foreign holdings [Foreign institutional investors, Foreign Companies, Foreign Financial Institutions, Non-resident Indian or Overseas corporate bodies or others] |
|
50.00 |
|
Bodies
corporate |
|
50.00 |
|
Total |
|
100.00 |
BUSINESS DETAILS
|
Line of Business : |
Subject is engaged in the business of Channels Broadcasting i.e. Big
CBS Prime, Big CBS Love, Big CBS Spark etc. |
||||
|
|
|
||||
|
Products/ Services : |
|
GENERAL INFORMATION
|
No. of Employees : |
Information declined by the management |
|
|
|
|
Bankers : |
· HDFC Bank Limited, Mumbai Yes
Bank Limited ICICI
Bank Limited |
|
|
|
|
Banking Relations
: |
-- |
|
|
|
|
Auditors : |
|
|
Name : |
Price Waterhouse Chartered Accountants |
|
Address : |
252, Veer Savarkar Marg, Shivaji Park, Dadar (West),
Mumbai – 400028, Maharashtra, India |
|
Income-tax
PAN of auditor or auditor's firm : |
AADFP9359C |
|
|
|
|
Joint Venture : |
· BV CBS Studios Inc. Reliance
Television Private Limited [U93000MH2010PTC206663] |
|
|
|
|
Other Related Parties : |
· BIG Magic Limited [U74900MH2011PLC216414] CBS
Broadcast International BV CBS
CSI International BV Reliance
Big Broadcasting Private Limited [U65990MH2006PTC160747] Reliance
Broadcast Network Limited [L64200MH2005PLC158355] |
CAPITAL STRUCTURE
AFTER 26.09.2012
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
130,000,000 |
Equity Shares |
Rs. 10/- each |
Rs. 1300.000 Millions |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
75,728,960 |
Equity Shares |
Rs. 10/- each |
Rs. 757.290
Millions |
|
|
|
|
|
AS ON 31.03.2012
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
15,000,000 |
Equity Shares |
Rs. 10/- each |
Rs. 150.000 Millions |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
11,801,344 |
Equity Shares |
Rs. 10/- each |
Rs. 118.013
Millions |
|
|
|
|
|
FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
|
SOURCES OF FUNDS |
|
31.03.2012 |
17.08.2010 to 31.03.2011 |
|
I.
EQUITY AND LIABILITIES |
|
|
|
|
(1)Shareholders' Funds |
|
|
|
|
(a) Share Capital |
|
118.013 |
39.779 |
|
(b) Reserves & Surplus |
|
(58.723) |
143.711 |
|
(c) Money received against share warrants |
|
0.000 |
0.000 |
|
|
|
|
|
|
(2) Share Application money
pending allotment |
|
0.000 |
0.100 |
|
Total
Shareholders’ Funds (1) + (2) |
|
59.290 |
183.590 |
|
|
|
|
|
|
(3)
Non-Current Liabilities |
|
|
|
|
(a) long-term borrowings |
|
0.000 |
0.000 |
|
(b) Deferred tax liabilities (Net) |
|
0.000 |
0.000 |
|
(c) Other long
term liabilities |
|
0.000 |
0.000 |
|
(d) long-term
provisions |
|
0.074 |
0.281 |
|
Total Non-current
Liabilities (3) |
|
0.074 |
0.281 |
|
|
|
|
|
|
(4)
Current Liabilities |
|
|
|
|
(a)
Short term borrowings |
|
0.000 |
0.000 |
|
(b)
Trade payables |
|
269.391 |
109.835 |
|
(c)
Other current liabilities |
|
16.703 |
6.334 |
|
(d) Short-term
provisions |
|
0.025 |
0.000 |
|
Total Current Liabilities
(4) |
|
286.119 |
116.169 |
|
|
|
|
|
|
TOTAL |
|
345.483 |
300.040 |
|
|
|
|
|
|
II.
ASSETS |
|
|
|
|
(1)
Non-current assets |
|
|
|
|
(a)
Fixed Assets |
|
|
|
|
(i)
Tangible assets |
|
5.172 |
0.000 |
|
(ii)
Intangible Assets |
|
12.793 |
16.156 |
|
(iii)
Capital work-in-progress |
|
0.000 |
0.000 |
|
(iv)
Intangible assets under development |
|
0.000 |
0.000 |
|
(b) Non-current Investments |
|
0.000 |
0.000 |
|
(c) Deferred tax assets (net) |
|
0.000 |
0.000 |
|
(d) Long-term Loan and Advances |
|
2.618 |
2.443 |
|
(e) Other
Non-current assets |
|
0.000 |
0.000 |
|
Total Non-Current
Assets |
|
20.583 |
18.599 |
|
|
|
|
|
|
(2)
Current assets |
|
|
|
|
(a) Current
investments |
|
0.000 |
0.000 |
|
(b)
Inventories |
|
125.684 |
92.612 |
|
(c)
Trade receivables |
|
71.715 |
11.142 |
|
(d) Cash
and cash equivalents |
|
3.621 |
11.857 |
|
(e)
Short-term loans and advances |
|
123.880 |
165.774 |
|
(f) Other
current assets |
|
0.000 |
0.056 |
|
Total
Current Assets |
|
324.900 |
281.441 |
|
|
|
|
|
|
TOTAL |
|
345.483 |
300.040 |
PROFIT & LOSS
ACCOUNT
|
|
PARTICULARS |
|
31.03.2012 |
17.08.2010 to
31.03.2011 |
|
|
|
SALES |
|
|
|
|
|
|
|
Income |
|
81.078 |
8.303 |
|
|
|
Other Income |
|
4.742 |
2.843 |
|
|
|
TOTAL (A) |
|
85.820 |
11.146 |
|
|
|
|
|
|
|
|
Less |
EXPENSES |
|
|
|
|
|
|
|
Office Expenses |
|
|
|
|
|
|
Administrative Expenses |
|
|
|
|
|
|
Advertising Expenses |
|
|
|
|
|
|
TOTAL (B) |
|
984.316 |
224.347 |
|
|
|
|
|
|
|
|
Less |
PROFIT/
(LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B) (C) |
|
(898.496) |
(213.201) |
|
|
|
|
|
|
|
|
|
Less |
FINANCIAL
EXPENSES (D) |
|
0.000 |
0.000 |
|
|
|
|
|
|
|
|
|
|
PROFIT/
(LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D) (E) |
|
(898.496) |
(213.201) |
|
|
|
|
|
|
|
|
|
Less/ Add |
DEPRECIATION/
AMORTISATION (F) |
|
8.047 |
1.100 |
|
|
|
|
|
|
|
|
|
|
PROFIT/ (LOSS)
BEFORE TAX (E-F) (G) |
|
(906.543) |
(214.301) |
|
|
|
|
|
|
|
|
|
Less |
TAX (H) |
|
0.000 |
0.000 |
|
|
|
|
|
|
|
|
|
|
PROFIT/ (LOSS)
AFTER TAX (G-H) (I) |
|
(906.543) |
(214.301) |
|
|
|
|
|
|
|
|
|
Add |
PREVIOUS YEARS’
BALANCE BROUGHT FORWARD |
|
(214.301) |
0.000 |
|
|
|
|
|
|
|
|
|
|
BALANCE CARRIED
TO THE B/S |
|
(1120.844) |
(214.301) |
|
|
|
|
|
|
|
|
|
|
Earnings/ (Loss)
Per Share (Rs.) |
|
NA
|
(347.51) |
|
KEY RATIOS
|
PARTICULARS |
|
|
31.03.2012 |
17.08.2010 to
31.03.2011 |
|
PAT / Total Income |
(%) |
|
(1056.33) |
(1922.67) |
|
|
|
|
|
|
|
Net Profit Margin (PBT/Sales) |
(%) |
|
(1118.11) |
(2581.01) |
|
|
|
|
|
|
|
Return on Total Assets (PBT/Total Assets} |
(%) |
|
(262.40) |
(71.42) |
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
|
(15.29) |
(1.17) |
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt/Networth) |
|
|
0.00 |
0.00 |
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
|
1.14 |
2.42 |
LOCAL AGENCY FURTHER INFORMATION
NOTES:
·
INDEX OF CHARGES: NO CHARGES EXIST
FOR COMPANY
CURRENT MATURITIES OF LONG TERM DEBT: NOT AVAILABLE
|
Sr. No. |
Check List by Info Agents |
Available in
Report (Yes / No) |
|
1] |
Year of Establishment |
Yes |
|
2] |
Locality of the firm |
Yes |
|
3] |
Constitutions of the firm |
Yes |
|
4] |
Premises details |
No |
|
5] |
Type of Business |
Yes |
|
6] |
Line of Business |
Yes |
|
7] |
Promoter's background |
Yes |
|
8] |
No. of employees |
No |
|
9] |
Name of person contacted |
Yes |
|
10] |
Designation of contact
person |
Yes |
|
11] |
Turnover of firm for last
two years |
Yes |
|
12] |
Profitability for last
two years |
Yes |
|
13] |
Reasons for variation
<> 20% |
-- |
|
14] |
Estimation for coming financial
year |
No |
|
15] |
Capital in the business |
Yes |
|
16] |
Details of sister
concerns |
Yes |
|
17] |
Major suppliers |
No |
|
18] |
Major customers |
No |
|
19] |
Payments terms |
No |
|
20] |
Export / Import details
(if applicable) |
No |
|
21] |
Market information |
-- |
|
22] |
Litigations that the firm
/ promoter involved in |
-- |
|
23] |
Banking Details |
Yes |
|
24] |
Banking facility details |
No |
|
25] |
Conduct of the banking
account |
-- |
|
26] |
Buyer visit details |
-- |
|
27] |
Financials, if provided |
Yes |
|
28] |
Incorporation details, if
applicable |
Yes |
|
29] |
Last accounts filed at
ROC |
Yes |
|
30] |
Major Shareholders, if
available |
Yes |
|
31] |
Date of Birth of
Proprietor/Partner/Director, if available |
Yes |
|
32] |
PAN of
Proprietor/Partner/Director, if available |
No |
|
33] |
Voter ID No of
Proprietor/Partner/Director, if available |
No |
|
34] |
External Agency Rating,
if available |
No |
FINANCIAL
PERFORMANCE
The total income from operations of the Company which has been derived
from media operations for the year ended March 31, 2012 was Rs. 81.077 Millions
and other income was Rs.4.742 Millions
The operating loss i.e. Loss before Depreciation Interest and Tax of the
Company for the year ended March 31, 2012 was Rs.898.497 Millions The loss
after interest, depreciation and amortization was Rs. 906.543 Millions
primarily on account of amortization of Rs. 8.047 Millions.
REVIEW OF
OPERATIONS
The Company being an equally owned joint venture of Reliance Broadcast
Network Limited and CBS Studios International marked the entry of the Reliance
Group into television broadcasting and US based CBS Corporations entry into
India. Offering Americas latest, freshest and hottest shows, almost concurrent
to the US telecast, the Company has changed the way English television
entertainment is consumed in India.
Additionally, the Company has also concentrated efforts on developing
locally produced content, relevant to its audiences. With an offering of 3
Channels, at start, which have been christened BIG CBS Prime, a premium general
entertainment channel, BIG CBS Spark, India’s first international youth
entertainment channel and BIG CBS Love, India’s first ever international women’s
entertainment channel. The Channels offer audiences immediate access to over
70,000 hours of content from CBS's vast program library, with a wide range of
popular CBS content to be offered by the channels.
Some of the shows on BIG CBS Prime are Galileo Extereme, Bellator,
Survivor, India s Sexiest Bachelor, Jerry Springer, The Defenders.
On BIG CBS Love are Britain’s Next Top Model, Oprah, Rules of
Engagement, Sex and the City and on BIG CBS Spark are Heaters, Spark Hitz,
Maximum Exposure.
During the year under review, the Company also forayed into the rich
regional television industry of India with the successful launch of its fourth
channel BIG CBS Spark Punjabi on 14th January, 2012.
BIG CBS Spark Punjabi is targeted at the markets of Punjab, Haryana,
Chandigarh and Himachal Pradesh (PHCHP) region. Spark Punjabi is a category
creator, positioned as the first International Punjabi Channel. Targeting the
15+ audience, the channel features the best of CBS content all dubbed in
Punjabi, giving local audiences immediate access to world class entertainment.
Spark Punjabi will air the latest seasons of international shows such as Jerry
Springer, Hawaii Five-0, Americas Next Top Model, Masked Warriors an
international wrestling format, amongst others, dubbed in Punjabi. The channel
will also feature a judicious mix of Punjabi music, international dubbed movies
and local programming.
Distribution wise the BIG CBS Channels with their strong and appealing
content is already entertaining an extensive array of audience through analog
and digital cable TV like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL,
ICC. As also DTH platforms like Sun Direct, Reliance Digital TV, VideoconD2H
and Airtel Digital TV. It is also available across many MSOs in smaller centers
on their Digital networks, covering overall over 400 cable networks, reaching
out to more than 40 Million homes through these platforms.
FIXED ASSETS:
· Plant and equipment
· Other plant and equipment
· Office equipment
· Computer equipments
·
Other equipments
PRESS RELEASE
BIG CBS SEALS DEAL WITH DEN NETWORKS
MUMBAI: BIG CBS Networks Private Limited, the joint venture between Reliance
Broadcast Network Limited and CBS Studios International, announces the sealing
of its distribution deal with DEN Networks Limited. With the closure of this
deal, DEN Networks will distribute the 3 premium channels of BIG CBS – BIG CBS
Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable
television platforms.
DEN Networks Limited
is India’s leading cable TV distribution company with reach across key states
and cities of India. DEN’s deep reach and consumer profile when mapped, proves
a rich audience base that BIG CBS’s premium English programming would reach out
to making this distribution deal a key deal.
Says Ashutosh, COO,
BIG Broadcasting, "We take immense pride in announcing our deal with DEN
Networks Limited. We want to reach out to all our relevant audiences as we gear
to offer India the latest, freshest and hottest entertainment that they have
been this far deprived of. DEN’s strong presence among our relevant target
audiences helps us take BIG CBS’s reach deeper into the markets while giving
their audiences the entertainment that they desire.”
Mr. S.N, Sharma,
President, DEN Networks said, "We are delighted to announce our
partnership with BIG CBS Networks. DEN Networks has always believed in growing
and surprising our subscribers with new content. The addition of the three new
channels on our platform further strengthens our promise to deliver a wide
variety of entertainment”.
With this deal, BIG
CBS has already built a pre-launch reach of millions of relevant households
through its already existent distribution deals and the latest addition with
DEN.
BIG CBS NETWORK REVAMPS BIG CBS PRIME
12 April 2013
Mumbai: Big CBS Network is revamping its English male-targeted general
entertainment channel Big CBS Prime.
It had recently introduced
a Hindi feed aiming at enhancing its appeal across Hindi speaking markets.
Along with
revelation of new packaging and logo, the new packaging uses bright colours
like magenta, red and purple to communicate the channel’s “premium” and
“aspirational” positioning to its audiences, which the broadcaster said will
help it to live up to its promise of providing the best international content
to viewers.
Keeping the
channel’s core target audience of SEC ABC 15+ male audiences, the new music bed
for Big CBS Prime was created by 92.7 Big FM national creative head Rochak
Kohli.
Big CBS Networks
business head Anand Chakravarthy said, “Phase II of digitisation has altered
the dynamics of television viewing across India. The changing habits have
enabled audience evolution – creating an opportunity for us to expand our reach
in HSMs. The new packaging allows us to reach out to a wider set of audiences
while creating mass appeal and maintaining the cutting-edge quality and the
premium international look and feel synonymous with Big CBS Prime.:
The new colour
palette makes for a young and vibrant look which is more relatable to the
younger male audiences while creating a more exciting advertisement platform
for clients, he added.
MINDSHIFT BAGS SOCIAL MEDIA DUTIES OF BIG CBS
NETWORKS & THEIR REGIONAL TV CHANNELS
Delhi September 24, 2012
The digital agency is all set to take the much-awaited singing reality
show, The X Factor, to a new level through the high-decibel campaign
‘Xport to LA’
Having won the digital mandate of Big CBS Networks, Mumbai-based digital agency MindShift Interactive will bet big on Facebook and Twitter to bring the network’s fans closer to the channel.
With simulcasts
working well for Big CBS Networks , with its latest show America’s Got Talent
topping shows airing on English GECs, garnering a GRP of 5.96, MindShift
Interactive is all set to take Big CBS’s much-awaited singing reality show, The
X Factor, to an all-new level with a high-decibel campaign.
The campaign
provides an incentive to winners to be flown to Los Angeles, USA, to watch
Britney Spears, Demi Lovato, Simon Cowell and LA Reid live in action in the
studios of The X Factor. Aptly named ‘Xport to LA’, the contest will run across
the Big CBS Facebook pages, Prime, Love and Spark channels, and takes users
through various levels similar to the show, in order to acquire a passport to
be flown off to LA. The strategy is taken forward onto Twitter creating
virality with the usage of #Xfactor as a hashtag, engaging influencers and
viewers.
Zafar Rais, CEO, MindShift, said, “With Big CBS Networks targeting
premium audiences, the overall social media strategy for the network will
ensure it meets the entertainment penchant of the upwardly mobile audience
seeking quality content. We are all set to create digital outreach on the basis
of our consumer and industry insights that truly promises mindshifts within the
space.”
The network is
focused on building a loyal, long-term fan following using the power of digital
media. Rais
added, “We really want people to have an immersive experience
and our campaigns are aligned to ensure we achieve this
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners, controlling
shareholders or senior officers as terrorist or terrorist organization or whom
notice had been received that all financial transactions involving their assets
have been blocked or convicted, found guilty or against whom a judgement or
order had been entered in a proceedings for violating money-laundering,
anti-corruption or bribery or international economic or anti-terrorism sanction
laws or whose assets were seized, blocked, frozen or ordered forfeited for
violation of money laundering or international anti-terrorism laws.
2] Court Declaration :
No exist to suggest that subject is or was
the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority
for any financial crime or under any formal investigation by a competent
government authority for any violation of anti-corruption laws or international
anti-money laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws, regulations
or policies that prohibit, restrict or otherwise affect the terms and
conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs. 61.54 |
|
|
1 |
Rs. 94.37 |
|
Euro |
1 |
Rs. 81.58 |
INFORMATION DETAILS
|
Information
Gathered by : |
SVA |
|
|
|
|
Report Prepared
by : |
BVA |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
5 |
|
PAID-UP CAPITAL |
1~10 |
6 |
|
OPERATING SCALE |
1~10 |
6 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
6 |
|
--PROFITABILIRY |
1~10 |
5 |
|
--LIQUIDITY |
1~10 |
6 |
|
--LEVERAGE |
1~10 |
6 |
|
--RESERVES |
1~10 |
5 |
|
--CREDIT LINES |
1~10 |
5 |
|
--MARGINS |
-5~5 |
-- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTERS |
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
TOTAL |
|
50 |
This score serves as a reference to assess SC’s credit risk and
to set the amount of credit to be extended. It is calculated from a composite
of weighted scores obtained from each of the major sections of this report. The
assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
- |
NB |
New Business |
- |
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.