MIRA INFORM REPORT

 

 

Report Date :

29.08.2013

 

IDENTIFICATION DETAILS

 

Name :

BIRLA SUN LIFE INSURANCE COMPANY LIMITED

 

 

Registered Office :

One Indiabulls Centre, Tower 1, 16th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai – 400013, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

04.08.2000

 

 

Com. Reg. No.:

11-128110

 

 

Capital Investment / Paid-up Capital :

Rs.19695.000 millions

 

 

CIN No.:

[Company Identification No.]

U99999MH2000PLC128110

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMB08828B

 

 

Legal Form :

A Closely Held Public Limited Liability Company

 

 

Line of Business :

Providing Life Insurance Solutions, Policies etc.

 

 

No. of Employees :

11604 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (44)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 49900000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct 

 

 

Litigation :

Clear

 

 

Comments :

Subject is a Birla group company.

 

It is a well established and a reputed company having a satisfactory track record. The company has performed well during 2013. There appears some accumulated losses recorded by the company. However, trade relations are reported to be decent. Business is active. Payments are reported to be usually correct and as per commitments.

 

In view of strong promoters, the company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

INDIAN ECONOMIC OVERVIEW

 

We are living in a world where volatility and uncertainty have become the New Normal. We saw a change of government in countries like Tunisia, Egypt, Libya and Vietnam. Once powerful countries in Europe are now fighting for bankruptcy. We have taken growth in the developing part of the world for granted but economic growth in China and India has begun to slow. Companies that were synonymous with their product categories just a few years ago are now no longer in existence. Kodak, the inventor of the digital camera had to wind up its operations, HMV, the British entertainment retailing company and Borders, once the second largest bookstore have shut down due to their inability to evolve their business models with the changing time. Readers’ Digest, Thomson Register are no more !

 

There is another megatrend happening. The World order is changing as economic power shifts from West to East. According to McKinsey study, it took Britain more than 100 years to double its economic output per person during its industrial revolution and the US later took more than 50 years to do the same. More than a century later, China and India have doubled their GDP per capital in 12 and 18 years respectively. By 2020, emerging Asia will become the world’s largest consuming block, overtaking North America.

 

The years after the outbreak of the global financial crisis, the world economy continues to remain fragile. The Indian economy demonstrated remarkable resilience in the initial years of the contagion but finally lost ground last year. GDP growth slowed down. Currency has been weakening. There is a marked deceleration in agriculture, industry and services. Dampening sentiment led to a cut-back in investment as well as private consumption expenditure.  Inflation remained at high levels fuelled by the pressure from the food and fuel sectors. The large fiscal and current account deficit s continued to cause grave concern. It is imperative that India regains its growth trajectory of 8-9 % sooner than later. This is crucially important given the need to create gainful livelihood opportunities for the millions living in poverty as also the large contingent of young people joining the job market every year.

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

 

INFORMATION DECLINED

 

MANAGEMENT NON-COOPERATIVE (Tel. No.: 91-22-67239100)

 

 

LOCATIONS

 

Registered Office :

One Indiabulls Centre, Tower 1, 16th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai – 400013, Maharashtra, India

Tel No.:

91-22-67239100

Fax No.:

91-22-67239220

E-Mail :

ashish.lakhtakia@birlasunlife.com

puneet.bansall@birlasunlife.com

customerservice@birlasunlife.com

grouphelpline@birlasunlife.com

bsll@birlasunlife.com

Website:

www.insurance.birlasunlife.com

www.birlasunlife.com 

Location :

Owned

 

 

Corporate Office :

5th and 6th Floor, G-Corp Tech Park, Ghodbunder Road, Near Kasar Wadavali Police Station, Thane (West), Thane - 400601, Maharashtra, India

Tel. No.:

91-22-39961000

Location :

Owned

 

 

Branch Office :

Unit No.101, A Wing, Great Chambers, Near Gurdwara, Andheri Kurla Road, Andheri (East), Mumbai – 400069, Maharashtra, India 

Tel. No.:

91-22-67037871/74

 

 

DIRECTORS

 

As on 02.07.2013

 

Name :

Mr. Kumar Mangalam Birla

Designation :

Chairman cum Managing Director

Address :

17A, IL Palazzo Little, GIBBS Road, Malabar Hills, Mumbai – 400006, Maharashtra, India

Date of Birth/Age :

14.06.1967

Qualification :

Chartered Accountant and MBA (London Business School)

Date of Appointment :

04.08.2000

DIN No.:

00012813

 

 

Name :

Mr. Jayant Sudesh Kumar Dua

Designation :

Managing Director

Address :

B-66, Ground Floor, Sarvodaya Enclave, New Delhi – 110 017, India

Date of Birth/Age :

30.01.1965

Date of Appointment :

16.06.2011

DIN No.:

00629213

 

 

Name :

Mr. Gianprakash Dharamprakash Gupta

Designation :

Director

Address :

101, Kaveri, B Wing, Neelkanth, Valley, Rajawadi, Ghatkopar (East), Mumbai – 400 077, Maharashtra, India 

Date of Birth/Age :

11.01.1941

Date of Appointment :

11.09.2001

DIN No.:

00017639

 

 

Name :

Mr. Ajay Srinivasan

Designation :

Director

Address :

91/101, Narain Terraces, 7 and 8 Floor, Union Road, Pali Hill, Bandra (West), Mumbai – 400 050, Maharashtra, India

Date of Birth/Age :

02.11.1963

Qualification :

BA with Honours in Economics and MBA (Indian Institute of Management, Ahmedabad)

Date of Appointment :

01.07.2010

DIN No.:

00121181

 

 

Name :

Mr. Bishwanath Mangilal Puranmalka

Designation :

Director

Address :

Antariksha, Flat No.182 19th Floor, 95/96, Kakasaheb Gadgil Marg, Prabhadevi, Mumbai – 400 025, Maharashtra, India

Date of Birth/Age :

02.11.1935

Date of Appointment :

04.08.2000

DIN No.:

00007432

 

 

Name :

Mr. Donald Alexander Stewart

Designation :

Director

Address :

Apartment 606, 10, Bellair Street, Toronto, Canada M5R3T8

Date of Birth/Age :

06.11.1946

Qualification :

Fellow of Institute of Actuaries and Degree in Natural Philosophy (University of Glasgow)

Date of Appointment :

24.12.2000

DIN No.:

00438164

 

 

Name :

Mr. Venkatesh Satyaraj Mysore

Designation :

Director

Address :

688, Supraja, 15th Cross, 100 Feet Ring Road, J.P. Nagar, Phase – II, Bangalore – 560 078, Karnataka, India

Date of Birth/Age :

30.12.1958

Date of Appointment :

01.01.2008

DIN No.:

01401447

 

 

Name :

Dr. Rakesh Naging Chand Jain

Designation :

Director

Address :

110/2, A wing, Quantum Park, Union Park Road, Khar (West), Mumbai – 400 052, Maharashtra, India

Date of Birth/Age :

19.01.1961

Date of Appointment :

16.06.2010

DIN No.:

00020425

 

 

Name :

Mrs. Tarjani Manmukram Vakil

Designation :

Director

Address :

A-1, Ishwardas Mansion, Nana Chowk, Mumbai – 400 007, Maharashtra, India

Date of Birth/Age :

30.10.1936

Date of Appointment :

16.06.2010

DIN No.:

00009603

 

 

Name :

Mr. Kevin David Strain

Designation :

Director

Address :

180, Watson Ave, Ontario, Oakville, Canada L6J3T8

Date of Birth/Age :

31.08.1966

Date of Appointment :

28.04.2012

DIN No.:

05262340

 

 

Name :

Vishwanathan Mavila Nair

Designation :

Director

Address :

MV Nair, 1902, A Vivaria Hindustan Mills Compound, Mahalaxmi, Satrasta, Mumbai, Maharashtra, India

Date of Birth/Age :

03.03.1952

Date of Appointment :

02.07.2013

DIN No.:

02284165

 

 

KEY EXECUTIVES

 

Name :

Mr. Ashish Lakhtakia

Designation :

Secretary

Address :

Flat No.103-104, B Wing, Riviera Tower, Lokhandwala Township, Kandivali (East), Mumbai – 400 101, Maharashtra, India

Date of Birth/Age :

25.04.1973

Date of Appointment :

27.04.2011

PAN No.:

ACDPL9207F

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 02.07.2013

 

Names of Shareholders

 

No. of Shares

Aditya Birla Nuvo Limited, India

 

1406893915

Sun Life Financial (India) Insurance Investments Inc., Canada 

 

494314080

Anil Rustogi Jointly with Aditya Birla Nuvo Limited, India

 

1

BN Puranmalka Jointly with Aditya Birla Nuvo, Limited, India

 

1

Sushil Agarwal Jointly with Aditya Birla Nuvo Limited, India 

 

1

Manoj Kedia Jointly with Aditya Birla Nuvo Limited, India

 

1

Devendra Bhandari Jointly with Aditya Birla Nuvo Limited, India 

 

1

Total

 

1901208000

 

As on 02.07.2013

 

Equity Share Break up (Percentage of Total Equity)

 

Category

Percentage of Holding

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

26.00

Bodies corporate

74.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Providing Life Insurance Solutions, Policies etc.

                                                                               

 

GENERAL INFORMATION

 

No. of Employees :

11604 (Approximately)

 

 

Bankers :

Not Available

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name 1 :

S.R. Batliboi and Associates

Chartered Accountants 

Address :

6th Floor, Express Towers, Nariman Point, Mumbai – 400 021, Maharashtra, India

PAN No.:

AABFS3421N

 

 

Name 2 :

Fraser and Ross

Chartered Accountants

Address :

Deloitte Centre, Anchorage II, 100/2, Richmond Road, Bangalore – 560 025, Karnataka, India

PAN No.:

AAAFF0644S

 

 

Holding company :

(As on 31.03.2012)

Aditya Birla Nuvo Limited

CIN No.: L17199GJ1956PLC001107

 

 

Foreign Partner :

(As on 31.03.2012)

Sun Life Financial (India) Insurance Investments Inc.

 

 

Fellow Subsidiary :

(As on 31.03.2012)

·         Aditya Birla Finance Limited (Formerly known as Birla Global Finance Company Limited)

·         Aditya Birla Minacs Worldwide Limited (Formerly known as Transworks Information Services Limited)

·         Aditya Birla Minacs IT Services Limited (Formerly known as PSI Data Systems Limited)

·         Aditya Birla Money Mart Limited (Formerly known as Birla Sun Life Distribution Company Limited) (w.e.f. March 31, 2009)

·         Aditya Birla Money Insurance Advisory Services Limited (Formerly known as BSDL Insurance Advisory Services Limited (w.e.f. March 31, 2009)

·         Aditya Birla Money Limited (Formerly known as Apollo Sindhoori Capital Investments Limited) (w.e.f. March 6, 2009)

·         Aditya Birla Financial Services Private Limited (w.e.f. November 4, 2008)

·         Aditya Birla Financial Shared Services Limited

·         Aditya Birla Insurance Brokers Limited (Formerly known as Birla Insurance Advisory and Broking Service Limited) (w.e.f. August 18, 2010)

·         Madura Garments LifeStyle Retail Company Limited

 

 

CAPITAL STRUCTURE

 

As on 02.07.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

3750000000

Equity Shares 

Rs.10/- each

Rs.37500.000 millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1901208000

Equity Shares

Rs.10/- each

Rs. 19012.080 Millions

 

 

 

 

 

 

As on 31.03.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

3750000000

Equity Shares 

Rs.10/- each

Rs.37500.000 millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1969500000

Equity Shares 

Rs.10/- each

Rs.19695.000 millions

 

 

 

 

 

Note: Of the above 1,457,430,000 Equity Shares (Previous Year: 1,457,430,000 equity shares) of Rs. 10/- each are held by Aditya Birla Nuvo Limited, the holding Company.


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2013

31.03.2012

31.03.2011

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

19695.000

19695.000

19695.000

2] Share Application Money

0.000

0.00

0.000

3] Reserves & Surplus

5206.127

4800.000

4800.000

4] (Accumulated Losses)

(12424.921)

(13762.293)

(17225.082)

5] credit/(Debit) / Fair Value Change account

0.027

0.047

0.001

NETWORTH

12476.233

10732.754

7269.919

 

 

 

 

POLICYHOLDERS FUNDS

 

 

 

Credit/(Debit) Fair Value Change Account

(3.667)

(1.577)

0.069

Policy Liabilities

20300.360

14318.822

10608.571

Insurance Reserves

0.000

0.000

0.000

TOTAL BORROWING

20296.693

14317.245

10608.640

 

 

 

 

Provision for linked liabilities

187068.996

180060.213

170233.983

Funds for Discontinued Policies

 

 

 

i) Discontinued on account of non-payment of premium

2050.412

437.939

6.401

Credit/(Debit) Fair Value Change Account

4251.315

866.046

4351.817

TOTAL LINKED LIABILITIES

193370.723

181364.198

174592.201

 

 

 

 

Funds For Future Appropriation

 

 

 

Linked Liabilities

2095.678

3958.870

4569.742

TOTAL

228239.327

210373.067

197040.502

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

342.351

395.861

399.823

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

13706.870

10153.273

6972.707

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

Shareholders

22214.668

19583.057

16033.543

Assets held to cover linked liabilities

193370.723

181364.198

174592.201

Loans

280.690

250.239

263.070

                                                                                                                                                                        

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

0.000
0.000
0.000

 

Sundry Debtors

0.000
0.000
0.000

 

Cash & Bank Balances

5442.434
6404.658
5885.242

 

Other Current Assets

0.000
0.000
0.000

 

Loans & Advances

3068.528

2380.549

1371.709

Total Current Assets

8510.962
8785.207
7256.951

Less : CURRENT LIABILITIES & PROVISIONS

 
 
 

 

Sundry Creditors 

2621.248
2984.736
3320.427

 

Current Liabilities

5952.857
6577.021
4687.859

 

Provisions

1612.832
597.011
469.507

Total Current Liabilities

10186.937
10158.768
8477.793

Net Current Assets

(1675.975)
(1373.561)
(1220.842)

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

228239.327

210373.067

197040.502

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2013

 

31.03.2012

31.03.2011

 

Premium Earned – Net

 

 

 

 

a) Premium

52162.991

58853.594

56770.665

 

b) Reinsurance Ceded

(1645.530)

(1375.857)

(825.041)

 

c) Reinsurance accepted

 

--

--

 

Sub-total

50517.461

57477.737

55945.624

 

 

 

 

 

 

Income from investments

 

 

 

 

a) interest, Dividend and Rent – Gross

10940.692

9567.643

7715.638

 

b) Profit on sale / Redemption of investments

11114.871

5822.017

15996.532

 

c) (Loss) on sale / Redemption of investments

(4724.259)

(13458.611)

(3894.870)

 

d) transfer/Gain (Loss) on revaluation / change in fair value

3385.269

(3485.771)

(4778.515)

 

e) Gain / (Loss) on Amortisation

(16.081)

(77.958)

(119.398)

 

Sub-Total

20700.492

(1632.680)

14919.387

 

 

 

 

 

 

Other Income

 

 

 

 

a) contribution from the shareholders account

1994.559

3287.343

619.836

 

b) Others (interest etc.)

366.568

298.060

236.803

 

Sub-Total

2361.127

3585.403

856.639

 

Total (A)

73579.080

59430.460

71721.650

 

 

 

 

 

 

Commission

3004.767

3254.002

3805.795

 

Operating expenses related to insurance business

11597.047

12151.175

12034.778

 

Provision for Doubtful debts

--

--

--

 

Bad debts written off

--

--

---

 

Provision for tax

--

--

(5.875)

 

Provision (other than taxation)

 

 

 

 

a) for diminution in value of investments (net)

--

--

--

 

b) others

--

--

--

 

Total (B)

14601.814

15405.177

15834.698

 

 

 

 

 

 

Benefits paid (Net)

36586.379

27046.221

19343.749

 

Interim Bonus Paid

--

--

--

 

Change in valuation of liabilities in respect of life policies

 

 

 

 

a) Gross

7150.889

4533.945

2779.908

 

b) Fund Reserve

10394.052

6340.460

28912.827

 

c) Premium Discontinued Fund - Linked

1612.473

431.538

6.401

 

d) (Amount ceded in Re-insurance)

(1169.350)

(823.696)

(32.122)

 

c) Amount accepted in Re-insurance

--

--

--

 

Total (C)

54574.443

37528.468

51010.763

 

 

 

 

 

 

Surplus / (Deficit) (D)= (A)-(B)-(C)

4402.823

6496.815

4876.189

 

Appropriations

 

 

 

 

Transfer to shareholders account

6266.015

7107.686

3290.689

 

Transfer to other reserves

 

--

--

 

Balance being funds for future appropriation

(1863.192)

(610.871)

1585.500

 

Total (D)

4402.823

6496.815

4876.189

 

 

 

 

 

 

The total surplus mentioned below

 

 

 

 

a) interim Bonuses paid

--

--

--

 

b) allocation of bonus to policyholders

49.379

--

--

 

c) surplus/(Deficit) shown in the revenue account

4402.823

6496.815

4876.189

 

Total Surplus [(a)+(b)+(c)]

4452.202

6496.815

4876.189

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

31.03.2012

31.03.2011

 

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

1.63

1.33

1.46

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.84

0.86

0.86

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

Yes

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

-----

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

-----

22]

Litigations that the firm / promoter involved in

-----

23]

Banking Details

No

24]

Banking facility details

No

25]

Conduct of the banking account

-----

26]

Buyer visit details

-----

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

CURRENT MATURITIES OF LONG TERM DEBTS : NOT AVAILABLE

 

INDEX OF CHARGES : NO CHARGES EXIST FOR COMPANY

 

 

BACKGROUND

 

The Company headquartered at Mumbai, had commenced operations on 19th March 2001, after receiving the license to transact life insurance business in India from the Insurance Regulatory and Development Authority („IRDA) on 31st January 2001. The license has been renewed annually and is in force as at 31st March 2013.

 

The Company is a joint venture between Aditya Birla Nuvo Limited, a Company of the Aditya Birla Group of India (74 percent) and Sun Life Financial (India) Insurance Investments Inc., subsidiary of Sun Life Assurance Company of Canada (26 percent). This business spans across individual and group products and covers participating, non-participating and unit linked lines of businesses. Riders covering additional benefits are offered under these products. These products are distributed through individual agents, corporate agents, banks, brokers and other intermediaries across the country.

 

 

 BUSINESS PERFORMANCE

 

Macro-economic uncertainty and changing regulatory environment especially on the prod-uct front continued to impact the life insurance industry adversely leading to growth chal-lenges. Keeping this context, in view, the company recorded new business premium of Rs. 1,836 Crs in FY13 a decrease of 5% as against the Industry decline of 15%. In FY13, while Group business witnessed a growth of 17% in new business premium, individual life busi-ness de-grew by -16%.

 

Their business performance has been affected, to some degree, by a number of external fac-tors including regulatory uncertainty and general market conditions (high-interest/high-inflation) which has also impacted customer sentiments. Over the last 3 years, including the year under review, they have seen significant new regulations, which created challenges for them. FY13 again witnessed a slew of new regulations including new product regulations for Traditional products and revised unit-linked product regulations. Their rank amongst the private players for the period under review is 5th (Total Individual and Group) and they are po-sitioned 6th in Individual Life. Most of the players ahead of them are bank owned or have a significant bank tie-up

 

 

BUSINESS REVIEW

 

Industry Scenario

 

The external market environment has been difficult in the year under review especially for private players. The Regulations introduced in FY11 has altered the competitive landscape of the Indian life insurance industry and seen an increased concentration across Top play-ers. The share of LIC has increased from 54% in FY11 to 62% in FY13 for Individual life business. Top 7 companies (excluding LIC) have witnessed a decline in their market share over the years and in FY13 contributed to 29%of the Industry weighted new business for individual life as against 34% in FY11. Remaining 16 private players have been further marginalized and with contribution at around 9% of industry new business premium.

 

FY13 saw a renewed focus of insurers towards improvement of key operating metrics which includes operating expenses, quality of business, productivity and focus on improving overall distribution efficiencies.

 

The external market environment has been difficult in the year especially for private players. The Regulations introduced in FY11 has altered the competitive landscape of the Indian life insurance industry and seen an increased concentration across Top play-ers. The share of LIC has increased from 54% in FY11 to 62% in FY13 for Individual life business. Top 7 companies (excluding LIC) have witnessed a decline in their market share over the years and in FY13 contributed to 29%of the Industry weighted new business for individual life as against 34% in FY11. Remaining 16 private players have been further marginalized and with contribution at around 9% of industry new business premium.

 

FY13 saw a renewed focus of insurers towards improvement of key operating metrics which includes operating expenses, quality of business, productivity and focus on improving overall distribution efficiencies.

 

 

OUTLOOK FOR THE INDUSTRY AND COMPANY

 

Since the introduction of significant regulatory changes, there has been a perceptible slow-down in the industry. However, this has given an opportunity to the existing insurance players to review their operating models to drive higher efficiencies and focus on more bal-anced growth objectives.

 

The Company continues to be optimistic on the future potential of the life insurance sector over the medium to long term. India has several structural advantages in terms of favorable demographics and high rate of financial savings. Greater certainty of regulation, improving macro-economic environment, increasing product offerings and evolving distribution chan-nels would further enhance growth and profitability.

 

The Company has identified the following key areas to strengthen its competitive and fi-nancial position in the coming years:

 

• Sales Growth though a balanced channel mix, optimal capacities and better distribution management

• Optimal product mix and diversified product portfolio

• Creating a differentiation in customer service and brand

• Focus on customer retention and improving quality of business

 

 

AWARDS/ RECOGNITIONS

 

In addition to recognitions that Company’s claims department has received, BSLI has also won the following awards during FY13:

 

• Birla Sun Life Insurance bagged the 'Golden Peacock Award for HR Excellence in the year 2011 -12

 

• BSLI has won a Gold Shield under the ‘ICAI Awards for Excellence in Financial Report-ing’ for their thematic Annual Report for the year 2011-12.

 

• Birla Sun Life Group Life and Pensions is the first life insurance company to receive the ‘Special Recognition for Outstanding Contribution to the Indian Pension Fund Industry’ at the Indian Pension Fund Awards 2012.

 

• BSLI’s Annual Report was adjudged as the recipient of ‘Certificate of Merit’ in the cate-gory ‘Insurance Sector’ by SAFA for Best Presented Annual Report Awards 2011 -12

 

• BSLI bagged a GOLD in the BEST USE OF MEDIUM in Direct Marketing category for Birla Sun Life Insurance - Saptapadi

 

• BSLI won a Bronze in ‘Best Use of Ambient Media’ category for Birla Sun Life Insurance - Drill Of Unforeseen in 2012

 

• Goafest Creative and Media Abby Awards 2012 recognised BSLI with a GOLD in the ‘Inte-grated Campaign – Financial Services’ category for Birla Sun Life Insurance – Wealth with Protection campaign

 

• Goafest Creative and Media Abby Awards 2012 recognised BSLI with a GOLD in the ‘Non Fiction Branded Content’ category for Birla Sun Life Insurance – Zindagi Abhi Baki Hai series tie-up with GEC channel Colors

 

 

CONTINGENT LIABILITIES:

 

 

Particulars

31.03.2013

(Rs. In Millions)

31.03.2012

(Rs. In Millions)

Partly paid-up investments

0.000

0.000

Claims, other than against policies, not acknowledged as debts by the Company

25.961

24.414

Underwriting commitments outstanding

0.000

0.000

Guarantees given by or on behalf of the Company

0.000

0.000

Statutory demands / liabilities in dispute, not provided for

Refer Note Below

Refer Note Below

Reinsurance obligations to the extent not provided for in the accounts.

0.000

0.000

Others *

223.819

153.338

 

* Represents potential liability to the Company (net of reinsurance) in respect of cases filed against the Companys decision of repudiation of death claims and customer complaints.

 

Note: The Company has received Show Cause-Cum-Demand notices in earlier year relating to Service Tax demands related to excess utilization of CENVAT credit against liability on risk premium and payment of reimbursements to agents aggregating to Rs.309.471 millions (previous year Rs. 309.471 millions) plus applicable interest and penalty, which is contested.

 

 

FIXED ASSETS

 

·         Goodwill

·         Intangible (Software)

·         Land Freehold

·         Leasehold Property

·         Buildings

·         Furniture and Fittings

·         Information Technology Equipment

·         Vehicles

·         Office Equipment

·         Other (Leasehold Improvement)

 

 

PRESS RELEASE

 

 

BIRLA SUN LIFE INSURANCE LAUNCHES NEW WHOLE LIFE PLAN – BSLI WEALTH SECURE

 

The plan allows customers to secure their family’s future for an entire lifetime and maximize wealth with unique investment strategies

 

Mumbai, June, 2012: Birla Sun Life Insurance Company, a joint venture between the Aditya Birla Group, India’s leading transnational conglomerate and Sun Life Financial Inc, one of the leading international financial services organizations from Canada, has announced the launch of its new whole life plan, ‘BSLI Wealth Secure’. The plan enables customers to meet their financial goals according to their changing life stages with equity market participation, and also provides them financial security throughout their entire lives.

 

Niall O’Hare, Chief Actuarial Officer, Birla Sun Life Insurance, says, “With three investment options to choose from, the plan can meet the demands of the diverse investors. BSLI Wealth Secure plan combines long-term savings and whole life cover in such a way that it allows customers to focus on their goals and maximize savings for their future.” He adds, “With a built-in savings component, BSLI Wealth Secure plan can help accumulate sizable returns with every premium paid, owing to its long tenure and equity market participation.”

 

The plan enables a customer to fulfill his family’s dreams with prudent investments and also financially secure their future with a whole Life cover.

 

Many customers tend to stay away from the equity market opportunity due to lack of knowledge, thereby compromising on their long-term wealth creation goals. The company is positive that the product will induce many more customers to achieve a balanced growth on their investments while they benefit from advanced investment strategies and also a whole life cover.

 

The plan offers customers a choice to select the premium amount. Based on his/her current age and the premium amount that the customer opts for, the company will determine the life cover applicable on the policy. This is also the minimum Basic Sum Assured.

 

Key features of BSLI Wealth Secure plan include –

 

Insurance cover for whole life.

 

Option to select from three investment strategies - Systematic Transfer Option, LifeCycle Option and Self-Managed Option.

 

Systematic Transfer Option mitigates the risk arising from the volatility in the equity market by averaging out a customer’s cost of purchase. This option allows customers to enter the equity market not at once, but slowly at different times and at different levels, thus reducing the overall risk to their portfolio.

 

LifeCycle Option is meant for individuals who want their investments to change according to their changing age and risk profile.

 

Self-Managed Option is meant for individuals who seek complete freedom and flexibility to manage their investments by allocating the premiums across investment funds of their choice in varying proportions. Self- managed Option gives customers access to BSLI’s well established suite of 13 investment funds with complete control on how to invest premiums, and the independence to switch from one investment fund to another.

 

Option of increasing life cover by up to 300% of the minimum Basic Sum Assured.

 

Advantage of enhanced financial security with BSLI Riders.

 

Flexibility to make partial withdrawals to meet any financial emergencies after completion of five policy years.

 

Additional boost to Fund Value in the form of Guaranteed Additions.

 

Payment of Sum Assured or fund value to the nominee, whichever is higher, in the unfortunate event of death of the Life Assured during the term of the policy.

 

Tax benefits under Section 80C and Section 10(10D) of the Income Tax Act, 1961.

 

About Birla Sun Life Insurance

 

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading international financial services organizations from Canada. With an experience of over a decade, BSLI has contributed to the growth and development of the Indian life insurance industry and currently is one of the leading life insurance companies in the country. BSLI offers a complete range of offerings comprising of protection solutions, children's future solutions, wealth with protection, health and wellness as well as retirement solutions and has an extensive distribution reach over 500 cities through its network of 632 branches, over 132,816 empanelled advisors and over 200 partnerships with Corporate Agents, Brokers and Banks. The AUM of Birla Sun Life Insurance is close to Rs 15,726 crs and it has a robust capital base of over Rs. 2450 crs as on May 30, 2012.

 

About Aditya Birla Financial Services Group

 

Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding banks and LIC) with an AUM of ~USD 17.5 billion. Having a strong presence across the life insurance, asset management, NBFC, private equity, retail broking, distribution & wealth management and general insurance broking businesses, ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers. The seven companies representing ABFSG are Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd, and Aditya Birla Insurance Brokers Ltd. In FY 2011-12, ABFSG reported consolidated revenue from these businesses at Rs. 6550 Crore (USD 1.3 billion) and earnings before tax at Rs. 600 Crore. Anchored by about 17,000 employees and trusted by about 5.5 million customers, ABFSG has a nationwide reach through more than 1,775 points of presence and about 200,000 agents / channel partners.

 

About Sun Life Financial

 

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2012, the Sun Life Financial group of companies had total assets under management of $494 billion.

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.68.36

UK Pound

1

Rs.106.08

Euro

1

Rs.91.47

 

 

INFORMATION DETAILS

 

Information Gathered by :

PDT

 

 

Report Prepared by :

MRI

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

4

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

No

--OTHER ADVERSE INFORMATION

YES/NO

No

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

No

--EXPORT ACTIVITIES

YES/NO

No

--AFFILIATION

YES/NO

Yes

--LISTED

YES/NO

No

--OTHER MERIT FACTORS

YES/NO

Yes

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

44

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NB

NEW BUSINESS

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.