MIRA INFORM REPORT

 

 

 

Report Date :

04.02.2012

 

IDENTIFICATION DETAILS

 

Name :

SRESTA NATURAL BIOPRODUCTS PRIVATE LIMITED

 

 

Registered Office :

No.203, Pavani Annexe, Road No. 2, Banjara Hills, Hyderabad 500 034, Andhra Pradesh

 

 

Country :

India

 

 

Financials (as on) :

31.03.2007

 

 

Date of Incorporation :

09.03.2004

 

 

Com. Reg. No.:

01-42837

 

 

CIN No.:

[Company Identification No.]

U01122AP2004PTC042837

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

HYDS07392A

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Manufacturers, Exporter, Importer and Dealer of Organic Food Products and Beverages.

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

Small

 

 

 

 

 

 

Maximum Credit Limit :

USD 180000

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track. Its profitability is under severe pressure, having good amount of accumulated losses. Payments are reported as slow but correct. 

 

The company can be considered for small to mediocre business dealings with slight caution, initially.

 

 

ECGC Country Risk Classification List – June 30, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

INDIAN ECONOMIC OVERVIEW

 

India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic liberalization, including industrial deregulation, privatization of state-owned enterprises, and reduced controls on foreign trade and investment, began in the early 1990s and has served to accelerate the country's growth, which has averaged more than 7% per year since 1997. India's diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services. Slightly more than half of the work force is in agriculture, but services are the major source of economic growth, accounting for more than half of India's output, with only one-third of its labor force. India has capitalized on its large educated English-speaking population to become a major exporter of information technology services and software workers. In 2010, the Indian economy rebounded robustly from the global financial crisis - in large part because of strong domestic demand - and growth exceeded 8% year-on-year in real terms. However, India's economic growth in 2011 slowed because of persistently high inflation and interest rates and little progress on economic reforms. High international crude prices have exacerbated the government's fuel subsidy expenditures contributing to a higher fiscal deficit, and a worsening current account deficit. Little economic reform took place in 2011 largely due to corruption scandals that have slowed legislative work. India's medium-term growth outlook is positive due to a young population and corresponding low dependency ratio, healthy savings and investment rates, and increasing integration into the global economy. India has many long-term challenges that it has not yet fully addressed, including widespread poverty, inadequate physical and social infrastructure, limited non-agricultural employment opportunities, scarce access to quality basic and higher education, and accommodating rural-to-urban migration.

Source : CIA

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

 

INFORMATION PARTED BY

 

Name :

Mr. Shrikant G

Designation :

Front Officer

 

 

LOCATIONS

 

Registered Office :

No.203, Pavani Annexe, Road No. 2, Banjara Hills, Hyderabad 500 034, Andhra Pradesh, India 

Tel. No.:

91-40-27893028/ 23543766

Mobile No.:

91-9885670385

Fax No.:

91-40-27893029/ 23543767

E-Mail :

info@sresta.com

rajseelam@sresta.com

Website :

http://www.sresta.com

 

 

Head Office :

Sresta House, Plot # 7, LIC Colony, Sikh Village, Secunderabad 500 009, Andhra Pradesh, India

Tel. No.:

91-40-27893028

Fax No.:

91-40-27893029

E-Mail :

info@sresta.com

Location :

Rented

 

 

Factory 1 :

Survey No. 536, Kishtapur Village, Melchal Mandal, R R District, Andhra Pradesh, India

Tel. No.:

91-8418-260536

Location :

Rented

 

 

DIRECTORS

 

Name :

Mr. Rajashekar Reddy Seelam

Designation :

Chairman Cum Managing Directors

Address :

203, Pavani Annexe, Road 2, Banjara Hills, Hyderabad 500 034, Andhra Pradesh, India

Date of Birth/Age :

20.09.1964

Qualification :

Graduate

Date of Appointment :

09.03.2004

 

 

Name :

Mrs. Renuka Rajashekar Seelam

Designation :

Director

Address :

203, Pavani Annexe, Road 2, Banjara Hills, Hyderabad 500 034, Andhra Pradesh, India

Date of Birth/Age :

25.08.1970

Qualification :

Graduate

Date of Appointment :

09.03.2004

 

 

Name :

Mr. A. Ramammurthy Ramesh

Designation :

Director – Nominee (APIDC – Venture Capital Limited)

Address :

7-1-77/C, Dk Road, Ameerpet, Begumpet P O, Hyderabad 500 016, Andhra Pradesh, India

 

 

Name :

Mr. K Pandiarajan

Designation :

Director

Address:

AJ 254, Street, 9th Main Raod, Shanti Colony, Anannagar, Chennai-600040, Tamilnadu, India

Date of Birth/Age :

26.04.1959

Date of Appointment :

14.06.2005

 

 

Name :

Mr. Kundur C. Reddy

Designation :

Director

Date of Appointment :

16.05.2007

 

 

Name :

Mr. A  Ramesh

Designation :

Director

Address:

7-1-77/C, G D K Road, Ameerpet, Begum Pet P.O. Hyderaband, Andhra Pradesh, India

Date of Birth/Age :

21.05.1957

Date of Appointment :

20.09.2006

Other Directorship:

Dynam Venture East Private Limited

U85110TN1994PTC027416

 

Suyog Chemicals Private Limited

U24110MH1984PTC033417

 

Moschip Semiconductor Technology Limited

L31909AP1999PLC032184

 

Triad Fuel Engineering Private Limited

U63033KA2001PTC032184

 

Vibromech Engineers and Services Limited

L29211TN1973PLC006495

 

Biioserve Biotechnologies (India) Private Limited

U72200AP1994PTC017063

 

Marillion Pharmaceuticals India Private Limited

U24239AP2005PTC048633

 

Cecilia Healthcare Services Private Limited

U85110AP2005PTC048536

 

Ventureast Drug Discovey Sevices Private Limited

U242997AP2006PTC050815

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

(As on 22.09.2007)

 

Names of Shareholders

 

No. of Shares

Equity Shares

 

 

Rajashekar Reddy Seelam

 

771500

Renuka Rajashekar Seelam

 

274750

Sivasankara Prasad Yedla

 

50000

Vijay  Bhaskar Reddy Seelam

 

50000

K Pandiarajan

 

100000

VSK Kishore

 

20000

Meena Mohan

 

25000

 K Misra

 

100000

Sunil Jalihal

 

14000

Ventureast Trustee Company Private Limited

 

1905

V Sriram Rao

 

10000

 

 

 

Total

 

1417155

 

 

 

Preference Shares

 

 

Venture Trustee Company Private Limited

 

1903651

 

 

 

Total

 

1903651

 

 

As on 31.12.2007

 

Names of Shareholders

 

 

No. of Shares

Rajasekhar Reddy Seelam

 

251000

 

As on 12.06.2008

 

Names of Shareholders

 

 

No. of Shares

Rajasekhar Reddy Seelam

 

448469

K Pandiarajan

 

42027

Renuka Seelam

 

182108

YSS Prasad

 

17500

Ventureast Trustee Company Private Limited

 

800

K Jaishree

 

10000

Total

 

700904

 

 

Equity Share Breakup (Percentage of Total Equity)

 

(As on 30.09.2007)

Names of Shareholders

 

Percentage

 

 

 

Bodies Corporate

 

57.32

Directors or Relatives of Directors

 

42.68

 

 

 

Total

 

100.00

 

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturers, Exporter, Importer and Dealer of Organic Food Products and Beverages.

 

 

Products :

Pickles and Chutneys  : 

• Bombay Pulao (Rice with various vegetables)
• Dal Makhani (Lentil curry)
• Chic pea Masala (Chic pea Curry with a gravy of spices)
• Dal Tadka (Split Yellow lentil curry)
• Kidney bean Rice

• Lemon Pickle (Spicy)
• Indian Gooseberry Pickle
• Lemon Pickle (Sweet)
• Ginger Pickle
• Mango Pickle

 

• Pineapple Chutney

• Indian Gooseberry Chutney

• Tamarind Chutney

• Guava Chutney

• Mixed Fruit Chutney

Masalas and Curry Paste : 

• Dal Masala
• Rice Masala
• Garam Masala Powder
• Sambar Powder
• Rasam Powder
• Curry pastes

 

• Dal Masala

• Rice Masala

• Garam Masala Powder

• Sambar Powder

• Rasam Powder

• Curry pastes

Chutney Powder : 

• Dal Chutney powder
• Curry leaf powder
• Coconut chutney powder
• Peanut chutney powder

 

• Dal Chutney powder

• Curry leaf powder

• Coconut chutney powder

• Peanut chutney powder

Spice pastes 

• Ginger Paste
• Ginger & Garlic Paste
• Garlic Paste
• Tamarind Paste

 

• Ginger Paste

• Ginger & Garlic Paste

• Garlic Paste

• Tamarind Paste

Spices - Whole & Powders

• Chilly
• Cumin
• Pepper
• Fenugreek
• Cloves
• Mustard
• Cardamom
• Turmeric
• Coriander
• Cinnamon

 

• Chilly

• Cumin

• Pepper

• Fenugreek

• Cloves

• Mustard

• Cardamom

• Turmeric

• Coriander

• Cinnamon

Sweeteners

• Jaggery
• Honey
• Jaggery powder

 

• Jaggery

• Honey

• Jaggery powder

Edible oils

• Peanut oil
• Safflower oil
• Coconut oil
• Sesame oil
• Mustard Oil

 

• Peanut oil

• Safflower oil

• Coconut oil

• Sesame oil

• Mustard Oil

Coffee : 

§    Green beans

§         Roasted beans

§         Ground coffee

 

• Arabica

• Robusta

Papadams : 

• Soy Masala
• Urad (Black lentil) Special
• Plain Bitter Gourd
• Red Chilly
• Spinach
• Garlic Onion
• Urad Moong (Black & Green lentil)

§    Punjabi Masala

 

Culinary herbs

• Dried Basil
• Oregano
• Pepper mint leaves crushed
• Spear mint leaves crushed

§ §         Marjoram • Marjoram

• Dried Basil

• Oregano

• Pepper mint leaves crushed

• Spear mint leaves crushed

 

 

 

Exports :

 

Products :

All Products

Countries :

European Countries

 

 

Imports :

 

Products :

Raw Materials

Countries :

Korea

 

 

GENERAL INFORMATION

 

No. of Employees :

Around 100 [In Office – 30 and In Factory – 70]

 

 

Bankers :

·       State Bank of India, Yellareddy Guda Branch - 3257, Srinagar Colony Road, Hyderabad 500 073, Andhra Pradesh, India

 

·       HDFC Bank Limited,

Paridige Branch, Hyderabad 500 073, Andhra Pradesh, India

 

 

Facilities :

The existing cash credit limits of Rs. 4.000 millions have been enhanced to Rs. 11.000 millions as follows:

Cash Credit hypothecation – Rs. 10.000 millions

Foreign Packaging credit and Foreign bills discounting – Rs. (7.500) millions

(sub limit of CC hypothecation)

Bank Guarantee – Rs. 1.000 million

 

 

 

Banking Relations :

Satisfactory

 

 

Auditors :

 

Name :

Gandhi and Gandhi

Chartered Accountants

Address :

1002, Palgah Plaza, Basheer Bagh, Hyderabad 500 063, Andhra Pradesh, India

 

 

CAPITAL STRUCTURE

 

As on 22.09.2007

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

2500000

Equity Shares

Rs. 10/- each

Rs.25.000 millions

2000000

Preference Shares

Rs. 10/- each

Rs.20.000 millions

 

 

 

 

 

Total

 

Rs. 45.000 millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1417155

Equity Shares

Rs. 10/- each

Rs.14.172 millions

1903651

Preference Shares

Rs. 10/- each

Rs.19.036 millions

 

 

 

 

 

Total

 

Rs.33.208 millions

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2007

31.03.2006

31.03.2005

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

33.208

11.652

2.000

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

33.044

2.100

0.000

4] (Accumulated Losses)

(20.482)

(4.443)

(0.747)

NETWORTH

45.770

9.309

1.253

LOAN FUNDS

 

 

 

1] Secured Loans

2.968

0.568

0.000

2] Unsecured Loans

0.000

0.000

3.676

TOTAL BORROWING

2.968

0.568

3.676

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

48.738

9.877

4.929

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

6.442

1.230

0.524

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

24.918

0.800

0.000

DEFERREX TAX ASSETS

8.173

1.362

0.252

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

4.735

4.111

2.260

 

Sundry Debtors

3.416

1.661

0.000

 

Cash & Bank Balances

1.967

0.022

0.999

 

Other Current Assets

0.093

0.158

0.038

 

Loans & Advances

0.000

0.004

0.028

Total Current Assets

10.211

5.956

3.325

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Current Liabilities

1.592

0.350

0.194

 

Provisions

0.073

0.000

0.078

Total Current Liabilities

1.665

0.350

0.272

Net Current Assets

8.546

5.606

3.053

 

 

 

 

MISCELLANEOUS EXPENSES

0.659

0.879

1.100

 

 

 

 

TOTAL

48.738

9.877

4.929

 

 

 

 

PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

 

31.03.2007

31.03.2006

Sales Turnover

 

20.266

9.574

Other Income

 

0.564

0.030

Total Income

 

20.830

9.604

 

 

 

 

Profit/(Loss) Before Tax

 

(22.777)

(4.806)

Provision for Taxation

 

0.000

0.000

Profit/(Loss) After Tax

 

(22.777)

(4.806)

 

 

 

 

Expenditures :

 

 

 

 

Direct Expenses

 

19.801

7.298

 

Administrative and Selling Expenses

 

23.574

6.916

 

Financial Charge

 

0.232

0.196

 

Other Expenditure

 

0.000

0.000

Total Expenditure

 

43.607

14.410

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2007

31.03.2006

31.03.2005

PAT / Total Income

(%)

(109.35)

(50.04)

NA

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

(112.39)

(50.20)

NA

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

(136.77)

(66.88)

NA

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(0.50)

(0.52)

NA

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

1.10

1.10

4.15

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

6.13

17.01

12.22

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Review of Operations:

 

The Company’s sales have increased form Rs. 5.460 Million to 15.300 Millions during the current financial year ending 31st March 2007 as compared to previous financial year. Further the Company has also started exports and made an export turnover of Rs. 2.590 Millions during the current year. The Company has incurred a loss fo Rs. 14.040 Millions as against Rs. 3.700 Millions for the previous years.

 

The financial year 2006-2007 is the first full year of operations of the company. The company has been expanding to more of locations are there has been huge marketing expenditure and in view of the same the company has incurred loses.

 

The company management is putting all its efforts to bring awareness about organic food in India and to expand rapidly, by opening more shops and through franchisee model. The company’s brand/ brand “24 Letter Mantra” has become very popular in the Industry. The company’s produce are currently available in Hyderabad, Bangalore, Pune, Thiruvanthpuram, New Delhi, Chennai and Mumbai

 

Trade References:

 

§  Spencer Retails Limited

§  Hypermax

§  S P Stores

 

Bankers Charges Report as per Registry

 

Name of the company

SRESTA NATURAL BIOPRODUCTS PRIVATE LIMITED

Presented By

Mr. S. Rajashekar Reddy

1) Date and description of instrument creating the 

    change

Agreement of loan for overall limit dated 27.04.2005

 

Agreement of hypothecation of goods and assets dated 27.04.2005

 

Agreement of pledge of goods and assets dated 24.04.2005

2) Amount secured by the charge/amount owing on 

    the securities of charge

Cash credit – Rs. 4.000 millions

3) Short particular of the property charged. If the

    property acquired is subject to charge, date of   

    the acquired of the property should be given

Hypothecation of stock

4) Gist of the terms and conditions and extent and

    operation of the charge.

Cash credit – interest @ 12.25% p.a.

Terms and conditions as per the loan agreement

5) Name and Address and description of the

    person entitled to the charge.

State Bank of India

Yellareddy Guda Branch - 3257, Srinagar Colony Road, Hyderabad 500 073, Andhra Pradesh, India

6) Date  and brief description of instrument

    modifying the charge

NA

7) Particulars of modifications specifying the terms

    and conditions or the extent of operations of the  

    charge in which modification is made and the

    Details of the modification.

NA

 

 

This form is for

Modification of charge

Charge identification number of the modified 

90128834

Corporate identity number of the company

U01122AP2004PTC042837

Name of the company

SRESTA NATURAL BIOPRODUCTS PRIVATE LIMITED

Address of the registered office or of the principal place of  business in India of the company

No.203, Pavani Annexe, Road No. 2, Banjara Hills, Hyderabad 500 034, Andhra Pradesh, India 

Type of charge

Book Debts

Movable Property

Immovable Property

Particular of charge holder

State Bank of India, Yellareddy Guda Branch - 3257, Srinagar Colony Road, Hyderabad 500 073, Andhra Pradesh, India

Nature of description of the instrument creating or modifying the charge

  1. Letter of Arrangement
  2. Agreement of loan cum hypothecation
  3. Guarantee Agreement
  4. Memorandum for recording creation of mortgage by deposit of title deds
  5. Board resolution

Date of instrument Creating the charge

03.01.2008

Amount secured by the charge

Rs. 11.000 Millions

Brief particulars of the principal terms an conditions and extent and operation of the charge

Rate of Interest

As applicable to SB-4 credit rating i.e. 2.50% over SBAR (Presently at 12.75% p.a.) with an effective rate being 15.25% p.a at monthly rests

 

Terms of Repayment

Working Capital:

Period: 12 Months

Repayable on demand

 

Margin

 

Cash Credit

Margin

RM

 

Domestic

25%

Imported

--

SIP

25%

FG

25%

Export Packaging Credit

15%

Receivables (Cover 60 days)

40%

Bank Guarantee

25%

 

Extent and Operation of the charge

The charge operates as a security for the repayment of credit facility availed by the Company together with the payment of interest and any other charges, costs and expenses payable to or incurred by the Bank

Particulars of the present modification 

The existing cash credit limit of Rs. 4.000 Millions have been enhanced Rs. 11.000 Millions as follows.

 

Cash Credit hypothecation Rs. 10.000 Millions

Foreign Packaging Credit and Foreign bills discounting (Sub Limit of CC hypothecation) Rs. 7.500 Million

Bank Guarantee Rs. 1.000 Million

Total Rs. 11.000 Millions.

 

 

Fixed Assets:

 

·         Car

·         Computer

·         Computer Software

·         EPBAX

·         Furniture and Fixture

·         Plant and Machinery

·         UPS

·         Weighing Schale

 

AS PER WEB:

 

History:

 

Food is the strength that builds the fabric of life. But with modern industrialized farming systems food has lost its purity. Keeping this in mind they at Sresta Natural Bioproducts Private Limited have made the ancient 24-letter feeding principle the guiding principle of their commitment to promote sustainable lifestyles and livelihoods.


Tvam Bhumir Apo Analo Anilo Nabha- You alone are Earth. Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food. And what better way to wholesome food than organic food.


Organic food is cultivated without the use of pesticides, fungicides, herbicides or fertilizers. Their exclusive organic retail outlets “24 Letter Mantra” stocks wide range of organic and natural food products that aim to give you a life filled with sunshine, happiness, caring, trust and humor.


Subject is promoted and professionally managed by people with extensive experience in Agribusiness and senior managerial experience. This is the first organized effort on a nationwide basis to produce and market Indian Organic products systematically in India and worldwide. The Sresta Organic Foods project has been operational since 2003 and it has taken many years of painstaking, sustained preparatory work to provide you with the best quality, genuine Organic products.


Subject has more than 10000 acres under Organic cultivation across various states of India. They work on contract production basis with mostly small and marginal farmers. Their production standards conform to EU 2092/91, USA NOP, Indian NPOP norms and are certified by International organizations. They also have strong dedicated partnerships with other organizations involved in Organic production.

 

Profile:

 

Sresta means Excellence. And true to its name Sresta was founded on the vision of enhancing the quality of lives of the customers, the people and the farmers with products that support health and wellbeing.


At Sresta they are committed to providing the highest quality, organic food in India and other countries.

 

Headquartered in Hyderabad, India, Sresta has integrated operations encompassing the whole value chain –

 

·         Farming

·         Processing

·         Packaging

·         Domestic Retailing

·         Exports

 

The-Stop for Organic products


At Sresta, they produce food with Values that remembers its roots.


Subject offers a wide variety of produce and products ranging from fresh fruits & vegetables, purees and juices, Commodities and over 300 retail food products. The products are certified for EU 2092/91, USA NOP and Indian NPOP standards.

 

VALUES & BELIEFS

 

·         Achieve Global excellence with respect to products, processes, practices and people by benchmarking with the best.

 

·         Deliver outstanding value to customers by innovating continuously and by fast responsiveness.

 

·         Respect and encourage each individual’s ability, creativity and teamwork.

 

·         Fair & Ethical dealing with all constituents – customers, farmers, suppliers, shareholders, employees, Government & others stakeholders.

 

People:

 

Sresta team has 60 full time trained, well qualified and experienced people. Apart from the full time staff Sresta has retained consultants for specialized projects and also employees another 30 people indirectly through partner NGO’s. The expertise of the people range from Agriculture production, supply chain management, Food technology, processing, quality assurance, sales & marketing, International trade, Finance and accounts.

 

Farmind Project

 

Subject is involved from Seed to Kitchen stage and has dedicated relationships with thousands of farmers across the country. Their field production projects are spread across the country and across varied agro-climatic zones. This translates into:

 

§  Ability to produce a wide range of crops

§  Ensure quality by choosing the right seed, soil & climate

§  Close guidance and monitoring of field practices for various crops

§  Reduce production risks associated with nature by having at least two production centers for most crops

 

Currently they have over 10000 acres across the country under various stages of Organic production. They take maximum advantage of the varied agro-climatic zones and produce crops which are native to that particular place and also take consideration the climatic conditions and soil, which translates into quality produce.

 

All their projects are supervised by their team members located across the country. Their inclusive model involves partnering with Local Non Governmental organizations in mobilizing farmers and training them in Organic agriculture. They partner with leading Agriculture research institutions and experts in India and abroad to evolve best organic agriculture practices to improve Agricultural productivity, farm sustainability and quality of the produce.

 

They have their projects in various parts of Rajasthan, Orissa, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Maharashtra, Gujarat, Madhya Pradesh and Uttaranchal. All the farming projects are under Organic Certification for Euro 2092/91 standards, US NOP and Indian NPOP organic standards. Most of the projects are certified by Control Union International, and a few by ECOCERT.

 

They also work with other certified Organic producers across the country.

 

Their sourcing of products from various places across the country ensures consistent supply of products and variety to choose from. And the certifications ensure that you get the best product with complete assurance.

 

Processing:

 

 Sresta's strong domestic marketing presence along with a wide range of products translates into many benefits:

Processing infrastructure both owned, and outsourced across India and nearer to production centers. The facilities are certified for Organic processing of various products.

 

·         People located across the country.

·         Regularly used facilities.

·         Experience in handling and processing of various products.

 

The central storage and processing facility is located in Hyderabad with regional storage centers across various states. India’s first ECO2 treatment facility (Non Chemical fumigation system) has been installed by Sresta.

 

The processing facilities include

 

·         ECO2 treatment

·         Grain cleaning and grading

·         Facilities for processing of Rice, Wheat, Millets, Lentils, Edible oil, spices grinding

·         Preparation of spice pastes, masalas

·         Chutneys, pickles, jams, fruit products

·         Papadums

·         Ready-to-eat and Ready-to-cook products

·         Fruit & vegetable packhouses

·         IQF & frozen products

·         Purees & Juices

·         Dehydrated products

·         Confectionary

·         Baking etc

 

The packaging facilities can handle packing from 10 gms to 25 Kg including Nitrogen flushed packing and vaccum packing. All the facilities follow GMP, GHP and many of the facilities are certified for HACCP and some are certified for ISO 22000 and BRC. This translates into high efficiency, high throughput, flexibility and excellent quality.


The trained team of food technologists supervises all the operations. The Sresta quality assurance ensures that all required standards are adhered to at various stages of handling and production.

 

Research and Development:

 

Developing new products is a passion and also a necessity for them. With the stated objective of providing at least 90% of the family food basket in the next few years, this is of top importance to them. They have a strong R&D team focused on food products and also work with many Research Institutions and experienced food consultants to create new and unique products. Over the last two years they have been successful in launching over 300 products ranging from different flours, to differently milled rice, processed products like Chutneys, Ready to Eat (RTE) & Ready to Cook (RTC) products, jams, pickles, masalas, ready to eat foods, Nutrition Bars, Ayurvedic Cookies, health drinks etc.

 

Having the own stores and dedicated partnerships with Retailers in India and abroad ensures that they get constant feedback on products, new ideas and recipes from the customers. The dedicated Seed to Kitchen supply base enables them to respond quickly based on consumer feedback. Sometimes they change the seed varieties or even the production areas or crop production practices to get the ingredient with the right quality and flavour.

 

The product development efforts start with a concept and a search for the recipes. This often takes them to the homes of families who have perfected the art of fine cooking over many generations. Then the culinary experts in the trial kitchen experiment and fine tune the recipe. They then work with experts, research institutions and manufacturing partners to develop the production technology. They strictly adhere to the Organic protocol.

 

Take the example of the Ayurvedic cookies and health drinks where they have worked with a leading research institution with in depth knowledge in Ayurvedic and local health traditions and capabilities in product development.

 

·         First they researched the ‘Sastras’ (Traditional Ayurvedic texts) to identify appropriate and authentic Ayurvedic formulae for the various purposes intended by them.

 

·         The next step was to identify the appropriate vehicles for presenting the benefits. In this case they choose Cookies and health drinks to incorporate the Ayurvedic formulae.

 

·         They then developed an appropriate recipe for the cookies and lealth drinks in consultation with ‘Vaidyas’ (Ayurvedic Doctor). This was essential to ensure that the other ingredients had a synergistic or neutral effect on the intended benefit.

 

·         Then the production methods were developed keep in view the handling properties of the Ayurvedic formula.

·         The products were produced in the Lab and palatability and shelf life tests were done. The recipe and production methods were further fine tuned.

 

·         Finally the skilled bakers took over to add there own experience and unique touch to come out with exemplary products.

 

·         The end result - Immuno cookies, Ayurvedic health cookies, Digestive cookies, Breath easy Cake, Diabetic cookies.

 

Sresta is the one stop shop for huge range of exemplary Organic Indian food products. Come partner with them for mutual benefit.

 

Exports:

 

Indian food is the second most popular cuisine in the world and is discovering new fans across the seas. Global opportunities have also created a burgeoning Indian Diaspora. In an attempt to capture this segment and also give a taste of Indian recipes to the local customers, they can provide the right kind of platform to set up an ‘Indian food' counter in the premises.

 

The bouquet of products includes Ready-to-eat rice, Curries, Chutneys, Pickles, Curry pastes, Masalas and Spices etc. Whether you choose from the wide range of internationally accepted offerings or seek tailor-made products, they can cater to all requirements.

 

Indian food and spices, Sresta provides an entire range and variety in Organic food. The integrated operations starting from farming, processing, product development, manufacturing and retailing in India make them the ideal partner. The in-depth knowledge and integrated operations enable them to conceive retail food concepts, products, packaging and export the manufactured products. They act as a "Total Retail Solutions Provider" and provide customized services to the clients.

 

Partnering with Sresta

 

A leading Organic Retailer in Europe is currently partnering with them in creating an Indian Products rack in their stores. They developed the concept of an Indian meal and suggested the products. Then they short listed the products. The Product Development team then started developing the products based on the local customer's palate. A few alternatives for each product were developed, and based on the client's feedback the final products were short listed. The next step was to work on the packaging design, the communication and manufacturing. The products will be on the shelves in Europe in a few months time.

 

RETAIL PRODUCT RANGE

 

The Domestic Retail operations give them the customer insights to develop products and retail concepts. They can also develop customized products according to the requirements. They present you a wide range of products from the portfolio.

 

With the integrated operations involving field production, processing, product development, packing and retailing, e bring you the advantage of total control over the product quality, and availability of wide variety of products

 

Ready to eat Indian foods : In heat and serve form

 

• Bombay Pulao (Rice with various vegetables)

• Dal Makhani (Lentil curry)

• Chic pea Masala (Chic pea Curry with a gravy of spices)

• Dal Tadka (Split Yellow lentil curry)

• Kidney bean Rice

Pickles& Chutneys  : Used as accompaniment with Indian food Pickles

 

• Lemon Pickle (Spicy)

• Indian Gooseberry Pickle

• Lemon Pickle (Sweet)

• Ginger Pickle

• Mango Pickle

Chutneys

 

• Pineapple Chutney

• Indian Gooseberry Chutney

• Tamarind Chutney

• Guava Chutney

• Mixed Fruit Chutney

Masalas & Curry Paste :  Used for making Indian dishes

 

• Dal Masala

• Rice Masala

• Garam Masala Powder

• Sambar Powder

• Rasam Powder

• Curry pastes

Chutney Powder : Used as accompaniments with Indian breakfast preparations like Idly, Dosa etc.

 

• Dal Chutney powder

• Curry leaf powder

• Coconut chutney powder

• Peanut chutney powder

Spice pastes :  Used as an ingredient in most Indian preparations

 

• Ginger Paste

• Ginger & Garlic Paste

• Garlic Paste

• Tamarind Paste

Spices - Whole & Powders

 

• Chilly

• Cumin

• Pepper

• Fenugreek

• Cloves

• Mustard

• Cardamom

• Turmeric

• Coriander

• Cinnamon

Sweeteners

 

• Jaggery

• Honey

• Jaggery powder

Edible oils

 

• Peanut oil

• Safflower oil

• Coconut oil

• Sesame oil

• Mustard Oil

Coffee : Green beans, roasted beans and ground coffee

 

• Arabica

• Robusta

Papadams : made using different lentils and Rice flour, they are an essential part of an Indian meal. It is used popularly as a snack and also as a starter. They can be fried, roasted on a low flame or in a microwave oven. Available in different flavours and sizes. Also

 

• Punjabi Masala

• Soy Masala

• Urad (Black lentil) Special

• Plain Bitter Gourd

• Red Chilly

• Spinach

• Garlic Onion

• Urad Moong (Black & Green lentil)

Culinary herbs

• Marjoram


• Dried Basil


• Oregano


• Pepper mint leaves crushed


• Spear mint leaves crushed

 

 

Domestic:

 

Tvam Bhumir Apo Analo Anilo Nabha- You alone are Earth. Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food. And what better way to wholesome food than organic food. To provide the benefits of Organic food, they have started India’s first Organic Food Store Chain under the brand name ’24 Letter Mantra’.


At 24 Letter Mantra, they provide over 800 products under Organic range to meet the daily needs of the consumers. The range comprises of Fresh Fruits & Vegetables, Grocery, Bakery, Processed products and personal products. They also have a Organic food court at the Hyderabad store named ‘Purity Prayag’.

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.53.32

UK Pound

1

Rs.84.60

Euro

1

Rs.72.63

 

 

INFORMATION DETAILS

 

Report Prepared by :

MRI


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

3

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

--

--LIQUIDITY

1~10

4

--LEVERAGE

1~10

4

--RESERVES

1~10

3

--CREDIT LINES

1~10

3

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

NO

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

30

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.