MIRA INFORM REPORT

 

 

Report Date :

08.01.2013

 

IDENTIFICATION DETAILS

 

Name :

CELLTICK MOBILE MEDIA (INDIA) PRIVATE LIMITED

 

 

Registered Office :

136, Hill Road, 2nd Floor, Landmark Building, Opposite St. Peter's Church, Mumbai – 400 050, Maharashtra

 

 

Country :

India

 

 

Date of Incorporation :

07.02.2011

 

 

Com. Reg. No.:

11-213130

 

 

Capital Investment / Paid-up Capital :

Rs.2.492 millions 

 

 

CIN No.:

[Company Identification No.]

U64204MH2011FTC213130

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMC18186A

 

 

PAN No.:

[Permanent Account No.]

AAECC3150C

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Providing Software Solutions for the Telecom
Industry.

 

 

No. of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ca (18)

 

RATING

STATUS

 

PROPOSED CREDIT LINE

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

 

Status :

Moderate

 

 

Payment Behaviour :

Unknown

 

 

Litigation :

Clear

 

 

Comments :

Subject is a part of “Celltick Technologies Singapore Pte. Limited.”

 

Subject is a relatively new company establishing itself gradually. The management have fail to file its financial since its incorporation.

 

Our executive unable to contact the company.

 

Business is active. Payments are unknown.

 

The company can be considered for business dealings on a safe and secured trade terms and condition.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – June 30, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

INDIAN ECONOMIC OVERVIEW

 

India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic liberalization, including industrial deregulation, privatization of state-owned enterprises, and reduced controls on foreign trade and investment, began in the early 1990s and has served to accelerate the country's growth, which has averaged more than 7% per year since 1997. India's diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services. Slightly more than half of the work force is in agriculture, but services are the major source of economic growth, accounting for more than half of India's output, with only one-third of its labor force. India has capitalized on its large educated English-speaking population to become a major exporter of information technology services and software workers. In 2010, the Indian economy rebounded robustly from the global financial crisis - in large part because of strong domestic demand - and growth exceeded 8% year-on-year in real terms. However, India's economic growth in 2011 slowed because of persistently high inflation and interest rates and little progress on economic reforms. High international crude prices have exacerbated the government's fuel subsidy expenditures contributing to a higher fiscal deficit, and a worsening current account deficit. Little economic reform took place in 2011 largely due to corruption scandals that have slowed legislative work. India's medium-term growth outlook is positive due to a young population and corresponding low dependency ratio, healthy savings and investment rates, and increasing integration into the global economy. India has many long-term challenges that it has not yet fully addressed, including widespread poverty, inadequate physical and social infrastructure, limited non-agricultural employment opportunities, scarce access to quality basic and higher education, and accommodating rural-to-urban migration.

Source : CIA

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

INFORMATION DECLINED

 

Unable to contact

 

LOCATIONS

 

Registered Office :

136, Hill Road, 2nd Floor, Landmark Building, Opposite St. Peter's Church, Mumbai – 400 050, Maharashtra, India 

Tel. No.:

Not Available

Fax No.:

Not Available

E-Mail :

anand@celltick.com

shlomih@celltick.com

rdaniel@celltick.com

 

 

DIRECTORS

 

Name :

Mr. Ramgopal Vidyanand

Designation :

Director

Address :

Flat No.504, Janpratinidhi Apartment, Sector 28, Gurgaon – 122 001, Haryana, India 

Date of Birth/Age :

10.07.1973

Date of Appointment :

07.02.2011

DIN No.:

03294894

 

 

Name :

Shlomo Hagai

Designation :

Director

Address :

18, BEN ZVI Shimon, Givatayim NA

Date of Birth/Age :

13.11.1971

Date of Appointment :

07.02.2011

DIN No.:

03294510

 

 

Name :

Ronen Zalah Daniel

Designation :

Director

Address :

27A, Palmach Street, Hod Hasharon 45511

Date of Birth/Age :

13.10.1962

Date of Appointment :

07.02.2011

DIN No.:

03294521

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 07.03.2012

 

Names of Allottees

 

No. of Shares

 

Celltick Technologies Singapore Pte. Limited, Singapore

 

249232 ** 

Ronen Daniel, Israel

 

1 **

Total

 

249233

 

** 249233 Equity Shares allotted as subscribers to Memorandum and Articles of Association.

** Since Ronen Daniel, being the Authorised Representative of Celltick Technologies Limited (acting as Nominee of Celltick Technologies Singapore Pte. Limited)

 

 

BUSINESS DETAILS

 

Line of Business :

Providing Software Solutions for the Telecom
Industry.

 

 

 

 

GENERAL INFORMATION

 

No. of Employees :

Not Available

 

 

Bankers :

Not Available

 

 

 

Banking Relations :

--

 

 

Auditors :

Not Available

 

 

Holding Company :

Celltick Technologies Singapore Pte. Limited

Address: 371, Beach Road, 119-05, Keypoint, Singapore – 199597

 

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

700000

Equity Shares

Rs.10/- each

Rs.7.000 millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

249233

Equity Shares

Rs.10/- each

Rs.2.492 millions 

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

NOT AVAILABLE

 

LOCAL AGENCY FURTHER INFORMATION

 

Check List by Info Agents

Available in Report (Yes / No)

1) Year of Establishment

Yes

2) Locality of the firm

Yes

3) Constitutions of the firm

Yes

4) Premises details

No

5) Type of Business

Yes

6) Line of Business

Yes

7) Promoter’s background

Yes

8) No. of employees

No

9) Name of person contacted

No

10) Designation of contact person

No

11) Turnover of firm for last three years

No

12) Profitability for last three years

No

13) Reasons for variation <> 20%

--

14) Estimation for coming financial year

No

15) Capital in the business

Yes

16) Details of sister concerns

Yes

17) Major suppliers

No

18) Major customers

No

19) Payments terms

No

20) Export / Import details (if applicable)

No

21) Market information

--

22) Litigations that the firm / promoter involved in

--

23) Banking Details

No

24) Banking facility details

No

25) Conduct of the banking account

--

26) Buyer visit details

--

27) Financials, if provided

No

28) Incorporation details, if applicable

Yes

29) Last accounts filed at ROC

No

30) Major Shareholders, if available

Yes

31) Date of Birth of Proprietor/Partner/Director, if available

Yes

32) PAN of Proprietor/Partner/Director, if available

No

33) Voter ID No of Proprietor/Partner/Director, if available

No

34) External Agency Rating, if available

No

 

 


WEBSITE DETAILS:

 

MEDIA RELASE

 

JVP LEADS $8 MILLION FINANCING ROUND IN CELLTICK

 

Following financing, Company started recruiting employees to develop the next generation products

 

Mobile telephony Home Screen marketing and advertising leader Celltick announced today it has completed an $8 million financing round. The round was led by JVP, which has invested in the Company since its very inception. The round included existing investors.

 

 

Celltick manages content and advertising for 100 million mobile users in 20 countries around the world. The number of users is growing by 5 million per month.

 

During the last three years, Celltick successfully changed its business model, moving from being a technology supplier to a media company which uses a unique proprietary technology. This change brought about a significant growth in revenues and profitability.

 

During the past year, Celltick won a large number of advertising campaigns from several prominent advertisers such as: Unilever, Volkswagen, Fiat, Coca Cola, insurers, cosmetics companies, as well as digital content producers such as Gameloft.

 

Celltick has over 50 profit-sharing agreements globally, with mobile operators such as Vodaphone, America Mobile, China Unicom and the SingTel Group. In 2010, the Company’s revenue record levels, reaching tens of millions of dollars, achieving profitability.

 

 

According to Ronen Daniel, CEO of Celltick, the new business model has quadrupled the Company’s revenues for the third consecutive year. He said that the Company plans to use the financing proceeds to grow and develop the Company's media and product capabilities. “I would like to thank JVP for its ongoing support and for accompanying us closely over the years. In the past few years start up companies are taking longer to mature and JVP’s patience constitutes a very significant and critical element in the Company’s success,” says Daniel.

 

Uri Adoni, Venture Partner at JVP, said that Celltick is a great example of a multi disciplinary new media company. “Celltick’s ability to incorporate unique technology, international and local content, innovative marketing and mobile advertising, while maintaining close cooperation with mobile operators, has led the Company to impressive commercial achievements and to international leadership in the field. We believe that the current investment round will enable the Company to continue to progress from a technological, commercial and marketing standpoint, strengthening its international leadership.”

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.54.97

UK Pound

1

Rs.88.10

Euro

1

Rs.71.67 

 

 

INFORMATION DETAILS

 

Information Gathered by :

PJA

 

 

Report Prepared by :

SMN

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

2

PAID-UP CAPITAL

1~10

2

OPERATING SCALE

1~10

2

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

2

--PROFITABILIRY

1~10

2

--LIQUIDITY

1~10

2

--LEVERAGE

1~10

2

--RESERVES

1~10

2

--CREDIT LINES

1~10

2

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

18

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.