MIRA INFORM REPORT

 

 

Report Date :

10.01.2013

 

IDENTIFICATION DETAILS

 

Name :

AL REEF ESTABLISHMENT FOR SUPPLY & IMPORT

 

 

Registered Office :

Al Kesai Building, 1st Floor, Al Khazan Street, Al Deera Area, PO Box: 3476, Riyadh 11471

 

 

Country :

Saudi Arabia

 

 

Financials (as on) :

31.12.2011

 

 

Date of Incorporation :

05.03.1973

 

 

Com. Reg. No.:

1010006597, Riyadh

 

 

Legal Form :

Sole Proprietorship

 

 

Line of Business :

Wholesale and retail of general foodstuff products.

 

 

No. of Employees :

75

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

No Complaints

 

 

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – June 30th, 2012

 

Country Name

Previous Rating

(31.03.2011)

Current Rating

(30.06.2012)

Saudi Arabia

A2

A2

 

Risk Category

ECGC Classification

 

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

Saudi Arabia - ECONOMIC OVERVIEW

 

Saudi Arabia has an oil-based economy with strong government controls over major economic activities. It possesses about one-fifth of the world's proven petroleum reserves, ranks as the largest exporter of petroleum, and plays a leading role in OPEC. The petroleum sector accounts for roughly 80% of budget revenues, 45% of GDP, and 90% of export earnings. Saudi Arabia is encouraging the growth of the private sector in order to diversify its economy and to employ more Saudi nationals. Diversification efforts are focusing on power generation, telecommunications, natural gas exploration, and petrochemical sectors. Almost 6 million foreign workers play an important role in the Saudi economy, particularly in the oil and service sectors, while Riyadh is struggling to reduce unemployment among its own nationals. Saudi officials are particularly focused on employing its large youth population, which generally lacks the education and technical skills the private sector needs. Riyadh has substantially boosted spending on job training and education, most recently with the opening of the King Abdallah University of Science and Technology - Saudi Arabia''s first co-educational university. As part of its effort to attract foreign investment, Saudi Arabia acceded to the WTO in December 2005 after many years of negotiations. The government has begun establishing six "economic cities" in different regions of the country to promote foreign investment and plans to spend $373 billion between 2010 and 2014 on social development and infrastructure projects to advance Saudi Arabia''s economic development.

                                                                          

Source : CIA

 

SUMMARY

 

Company Name                                     : AL REEF ESTABLISHMENT FOR SUPPLY & IMPORT

Country of Origin                                    : Saudi Arabia

Legal Form                                            : Sole Proprietorship

Registration Date                                   : 5th March 1973

Commercial Registration Number                        : 1010006597, Riyadh

Chamber Membership Number                : 1986

Invested Capital                                     : SR 1,000,000

Total Workforce                                     : 75

Activities                                               : Wholesale and retail of general foodstuff products.

Financial Condition                                 : Fair

Payments                                             : Nothing detrimental uncovered

Operating Trend                                     : Steady

Person Interviewed                                 : Salman Misfer Faraj Saleh Al Ghamdi, Commercial Manager

 

COMPANY NAME

 

AL REEF ESTABLISHMENT FOR SUPPLY & IMPORT

 

 

ADDRESS

 

Registered & Physical Address

 

Building             : Al Kesai Building, 1st Floor

Street               : Al Khazan Street

Area                 : Al Deera Area

 

PO Box             : 3476

 

Town                 : Riyadh 11471

Country             : Saudi Arabia

 

Telephone         : (966-1) 4110822 / 4114177 / 4110013 / 4110338

Facsimile          : (966-1) 4110355

Email                : alreef@alreef.org

 

Premises

 

Subject operates from a medium sized suite of offices and a retail outlet that are rented and located in the Central Business Area of Riyadh.

 

Branch Office (s)

 

     Location                                                                                          Description

 

·       Mustadawat Area                                                                              Rented showroom premises

Jeddah

Tel: (966-2) 6271705 / 6271704

Fax: (966-2) 6271703

 

·       Souq Al Tijjar                                                                                    Rented showroom premises

Dammam

Tel: (966-3) 8572121

Fax: (966-3) 8470674

 

Subject also has retail outlets located in Hail, Qassim, Arar, Madinah, Buraidah, Khamis Mushait and Tabuk.

 

 

KEY PRINCIPALS

 

     Name                                                                                              Position

 

·       Misfer Faraj Saleh Al Ghamdi                                                 Proprietor & General Manager

 

·       Dr Sultan Misfer Faraj Saleh Al Ghamdi                                              Assistant General Manager

 

·       Salman Misfer Faraj Saleh Al Ghamdi                                     Commercial Manager

 

·       Atiya Hamiyda                                                                                  Finance Manager

 

 

LEGAL FORM & OWNERS

 

Date of Establishment  :           29/01/1393 Hijri (corresponding to 5th March 1973)

 

Legal Form                  :           Sole Proprietorship

 

Commercial Reg. No.  :           1010006597, Riyadh

 

Chamber Member No. :           1986

 

Invested Capital           :           SR 1,000,000

 

Mr Misfer Faraj Al Ghamdi is the sole proprietor of the business.

 

 

AFFILIATED COMPANIES

 

·       Arabian Spanish Food Industries Co (ASFICO)

     3rd Industrial Area

     Riyadh

     Tel: (966-1) 2659560

 

 

OPERATIONS

 

Activities:                     Engaged in the wholesale and retail of general foodstuff products, including nuts, seeds, coffee, olive oil, seafood products and fresh fruits.

 

Import Countries:         Spain, Greece, Turkey, Lebanon, Syria, India, Thailand, Australia and the United States of America.

 

International Suppliers:

 

·       Oliva                                                Spain

·       Great Leaf                                        United States of America

·       California Gardens                             United States of America

·       Greenwheat Freekeh Pty Ltd              Australia

 

Brand Names:              ALISA, CHTOURA GARDEN, ATLAS, RF, ALREEF, CAMEL and MILO

 

Operating Trend:         Steady

 

Subject has a workforce of 75 employees.

 

 

FINANCIAL DATA

 

Financial highlights provided by local sources are given below:

 

Currency: Saudi Riyals (SR)

 

                                                Year Ending 31/12/10:                Year Ending 31/12/11:

 

Total Sales                                SR 54,000,000                           SR 55,400,000

 

Local sources consider subject’s financial condition to be Fair.

 

The above financial figures are based on estimations by our local sources.

 

 

BANKERS

 

·       National Commercial Bank

Malaz Branch

PO Box: 42536

Riyadh 11551

Tel: (966-1) 4776450

     Fax: (966-1) 4769502

 

·       Arab National Bank

King Faisal Street

PO Box: 56921

Riyadh 11564

Tel: (966-1) 4029000

     Fax: (966-1) 4027747

 

 

PAYMENT HISTORY

 

No complaints regarding subject’s payments have been reported.

 

Date of transaction                  February 2003              June 2004                    July 2005

Credit amount                            100,000             137,600             121,140

Amount overdue             0                                  0                                  0

Payment terms                          180 days                       90 days                         90 days

Payment Method                       Letters of Credit             Letters of Credit             Letters of Credit

Paying record                            No Complaints               No Complaints               No Complaints

Currency                                   US Dollars                     Canadian Dollars            Canadian Dollars

 

 

GENERAL COMMENTS

 

Established in 1973, subject is involved in the wholesale and retail of general foodstuff products, including nuts, seeds, coffee, olive oil and seafood products and deals with a number of reputable international suppliers.

 

During the course of this investigation nothing detrimental was uncovered regarding subject’s operating history or the manner in which payments are fulfilled. As such the business is considered to be a fair trade risk.

 

 

FOREIGN EXCHANGE RATES

 

Currency
Unit

Indian Rupees

US Dollar

1

Rs.54.63

UK Pound

1

Rs.87.50

Euro

1

Rs.71.32

 

 

INFORMATION DETAILS

 

Report Prepared by :

NIT

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.