MIRA INFORM REPORT

 

 

Report Date :

05.07.2013

 

IDENTIFICATION DETAILS

 

Name :

LIRAF B.P.L. (ISRAEL) LTD.

 

 

Formerly Known As :

LIRAF

 

 

Registered Office :

1 Arba Ha'agudot Street  Hadera 3843101          

 

 

Country :

Israel

 

 

Year of Incorporation :

1993

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Direct marketing, through catalogues, of a vast variety of products (home textile, table ware, cosmetic products, home utensils, etc. as well as jewelry).

 

 

No. of Employees :

Not Available

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Status :

Moderate

Payment Behaviour :

Unknown

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31st, 2013

 

Country Name

Previous Rating

(31.12.2012)

Current Rating

(31.03.2013)

Israel

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

ISRAEL - ECONOMIC OVERVIEW

 

Israel has a technologically advanced market economy. Its major imports include crude oil, grains, raw materials, and military equipment. Cut diamonds, high-technology equipment, and pharmaceuticals are among the leading exports. Israel usually posts sizable trade deficits, which are covered by tourism and other service exports, as well as significant foreign investment inflows. The global financial crisis of 2008-09 spurred a brief recession in Israel, but the country entered the crisis with solid fundamentals - following years of prudent fiscal policy and a resilient banking sector. The economy has recovered better than most advanced, comparably sized economies. In 2010, Israel formally acceded to the OECD. Israel's economy also has weathered the Arab Spring because strong trade ties outside the Middle East have insulated the economy from spillover effects. Natural gasfields discovered off Israel's coast during the past two years have brightened Israel's energy security outlook. The Leviathan field was one of the world's largest offshore natural gas finds this past decade, and production from the Tama field is expected to meet all of Israel's natural gas demand beginning mid-2013. In mid-2011, public protests arose around income inequality and rising housing and commodity prices. The government formed committees to address some of the grievances but has maintained that it will not engage in deficit spending to satisfy populist demands.

Source : CIA


Company name and address

 

LIRAF BLP

 

Correct Name:       LIRAF B.P.L. (ISRAEL) LTD.

                            (Also trading as LIRAF GROUP)

                            Telephone           972 4 610 90 20

                            Fax                     972 4 626 04 46

                            Email: info@liraf.com

                            1 Arba Ha'agudot Street

                            HADERA          3843101         ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

Originally established as a non-registered business in 1993 under the name LIRAF.

 

Converted into a private limited company and registered as such as per file

No. 51-197333-1 on the 10.05.1994.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 23,800.00, divided into -

                 23,800 ordinary shares of NIS 1.00 each,

of which 100 shares amounting to NIS 100.00 were issued.

 

 

SHAREHOLDERS

 

Subject is fully owned by FILA HOLDINGS LTD., owned by Rafi Friedman           .

 

 

SOLE DIRECTOR & GENERAL MANAGER

 

Rafi Friedman.

 

 

BUSINESS    

 

Direct marketing, through catalogues, of a vast variety of products (home textile, table ware, cosmetic products, home utensils, etc. as well as jewelry).

 

Subject is part of LIRAF Group, which includes also an e-commerce site (including www.majnoon.co.il, an online daily deal web site), and abroad sales activity (www.limite.com, an online Jewelry store (USA)).

 

Most of sales are via the phone.

 

Operating from premises in 1 Arba Ha'agudot Street, Hadera (to where subject moved from 46 Derech hayam Street, Beit Hanania).

 

Number of employees not forthcoming.

 

 

MEANS

 

Financial data not forthcoming.

 

There are 7 charges for unlimited amounts registered on the company's assets (financial assets), in favor of Bank Leumi Le'Israel Ltd. and Bank Hapoalim Ltd. (last 5 charges placed December 2011).

 

 

REVENUES

 

Sales data not forthcoming.

 

 

OTHER COMPANIES

 

Also part of the Group:

TELELEAD LTD., operating a customers' database.

 

 

BANKERS

 

According to our:

Bank Leumi Le'Israel Ltd., Pardes Hana Branch (No. 954), Pardes Hana, account No. 708300/22.

Bank Hapoalim Ltd., Zichron Yaakov Branch (No. 625), Zichron Yaakov, account No. 292030.

A check with the Central Banks' database did not reveal any negative information regarding subject's a/m accounts.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

Subject's General Manager refused to disclose data besides general business activity.

 

Subject is a veteran company.

 

 

SUMMARY

 

Notwithstanding the lack of updated data from subject's officials, considered good for trade engagements.

 

Note: Since February 2013 Israel Post has started using a new area code method of 7 digits (the old method of 5 digits is no longer valid).

 


DIAMOND INDUSTRY – INDIA

 

-            From time immemorial, India is well known in the world as the birthplace for diamonds.  It is difficult to trace the origin of diamonds but history says that in the remote past, diamonds were mined only in India. Diamond production in India can be traced back to almost 8th Century B.C.  India, in fact, remained undisputed leader till 18th Century when Brazilian fields were discovered in 1725 followed by emergence of S. Africa, Russia and Australia.

-            The achievement of the Indian diamond industry was possible only due to combination of the manufacturing skills of the Indian workforce and the untiring and unflagging efforts of the Indian diamantaires, supported by progressive Government policies.

-            The area of study of family owned diamond businesses derives its importance from the huge conglomerate of family run organizations which operate in the diamond industry since many generations.

-            Some of the basic traits of family run business enterprises include spirit of entrepreneurship, mutual trust lowers transaction costs, small, nimble and quick to react, information as a source of advantage and philanthropy.

-            Family owned diamond businesses need to improve on many fronts including higher standard of corporate governance, long-term performance – focused strategies, modern management and technology.

-            Utmost caution is to be exercised while dealing with some medium and large diamond traders which are usually engaged in fictitious import – export, inter-company transactions, financially assisted by banks. In the process, several public sector banks lost several hundred million rupees. They mostly diverted borrowed money for diamond business into real estate and capital markets.

-            Excerpts from Times of India dated 30th October 2010 is as under –

 

-            Gem & Jewellery Export Promotion Council in its statistical data has shown the export of polished diamonds to have increase by 28 % in February 2013. Compared to $ 1.4 bn worth of polished diamond export in February, 2012, India exported $ 1.84 billion worth of polished diamonds in February 2013. A senior executive of GJEPC said, “Export of cut and polished diamonds started falling month-wise after the imposition of 2 % of import duty on the polished diamonds. But February, 2013 has given a new ray of hope to the industry as the export of polished diamonds has actually increased by 28 %. It means the industry  is on the track of recovery and round tripping of diamonds has stopped completely.” Demand has started coming from the US, the UK, Japan and China. India’s polished diamond export is expected to cross $ 21 bn in 2013-14.

 

-            The banking sector has started exercising restraint while following prudent risk management norms when lending money to gems and jewellery sector. This follows the implementation of Basel III accord – a global voluntary regulatory standard on bank capital adequacy, stress testing and market liquidity.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.60.09

UK Pound

1

Rs.91.58

Euro

1

Rs.78.08

 

 

INFORMATION DETAILS

 

Report Prepared by :

PRL

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.