MIRA
INFORM REPORT
|
Report Date : |
15.06.2013 |
IDENTIFICATION DETAILS
|
Name : |
PEPSICO INDIA HOLDINGS PRIVATE LIMITED (w.e.f. 18.05.1994) |
|
|
|
|
Formerly Known As
: |
ARADHANA BOTTLING COMPANY |
|
|
|
|
Registered
Office : |
B-3, DLF Corporate Park, ‘S’ Block, Qutab Enclave, Phase III,
Gurgaon-122 002, Haryana |
|
|
|
|
Country : |
India |
|
|
|
|
Financials (as
on) : |
31.03.2011 |
|
|
|
|
Date of Incorporation
: |
28.01.1994 |
|
|
|
|
Com. Reg. No.: |
05-033754 |
|
|
|
|
Capital
Investment / Paid-up Capital : |
Rs.12791.434 Millions |
|
|
|
|
CIN No.: [Company Identification
No.] |
U15549HR1994PTC033754 |
|
|
|
|
TAN No.: [Tax Deduction & Collection
Account No.] |
DELP10965D |
|
|
|
|
PAN No.: [Permanent Account No.] |
AAACP1272G |
|
|
|
|
Legal Form : |
Private Limited Liability Company |
|
|
|
|
Line of Business
: |
Manufacturing of
Package Bottles, Snack Foods, Fruit Products, Mineral Water, Potato Product,
Milk Malted Foods, Beverage and Aerated Water. |
|
|
|
|
No. of Employees
: |
Information declined by the management. |
RATING & COMMENTS
|
MIRA’s Rating : |
B (42) |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
Maximum Credit Limit : |
USD 59000000 |
|
|
|
|
Status : |
Moderate |
|
|
|
|
Payment Behaviour : |
Unknown |
|
|
|
|
Litigation : |
Clear |
|
|
|
|
Comments : |
Subject is a part of Pepsico Group. Latest financials are not available. From the previous year financial
it seems that the company has recorded huge accumulated losses. However, trade relations are reported as
fair. Business is active. Payments terms are unknown. In view of strong holding the company can be considered normal for
business dealings at usual trade terms and conditions. |
NOTES :
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
ECGC Country Risk Classification List – March 31st, 2013
|
Country Name |
Previous Rating (31.12.2012) |
Current Rating (31.03.2013) |
|
India |
A1 |
A1 |
|
Risk Category |
ECGC
Classification |
|
Insignificant |
A1 |
|
Low |
A2 |
|
Moderate |
B1 |
|
High |
B2 |
|
Very High |
C1 |
|
Restricted |
C2 |
|
Off-credit |
D |
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (EMPLOYEE PROVIDENT FUND) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2012.
INFORMATION DENIED BY
Management Non-Cooperative.
LOCATIONS
|
Registered Office / Factory 1: |
B-3, DLF Corporate Park, ‘S’ Block Qutab Enclave, Phase III, Gurgaon –
122 002, |
|
Tel. No.: |
91-124-2880699/ 2355880 / 2355863 / 2355871 / 6355880 / 863 |
|
Fax No.: |
91-124-2355853 / 2355861 / 2355862 / 6355862 |
|
E-Mail : |
|
|
Website : |
|
|
|
|
|
Corporate Office : |
LGF-54, World Trade Centre, Barakhamba Road, New Delhi – 110001, India |
|
Tel. No.: |
91-11-23323021 |
|
Fax No.: |
91-11-51522541 |
|
Location : |
Commercial |
|
|
|
|
Factory 2 : |
Frito Lay Divison, Village Channo, Post Office Bhawanigarh,
District. Sangrur, Patiala - 148026, Punjab , India |
|
Tel. No.: |
91-1672-468118 |
|
|
|
|
Branch Office 2 : |
Located at : ·
·
Phillaur ·
Sangrur ·
Gurgaon
·
|
DIRECTORS
As on: 29.09.2012
|
Name : |
Mr. Rajiv Wakhle |
|
Designation : |
Director |
|
Address : |
402, Lopis Lazuli, 5th Lane, South Main Road, Koregaon
Park, Pune – 411001, Maharashtra, India |
|
Date of Birth/Age : |
04.09.1958 |
|
Date of Appointment : |
28.11.2008 |
|
DIN No.: |
00265039 |
|
|
|
|
Name : |
Mr. Meghnad Mitra |
|
Designation : |
Director |
|
Address : |
121A Hamilton Court, DLF City Phase- IV, Gurgaon – 122002, Haryana,
India |
|
Date of Birth/Age : |
20.05.1964 |
|
Date of Appointment : |
30.09.2010 |
|
DIN No.: |
01802612 |
|
|
|
|
Name : |
Mr. Kanish Malik |
|
Designation : |
Director |
|
Address : |
Apartment No. 1702, World Spa, Sector 30, Gurgaon – 122001, Haryana,
India |
|
Date of Birth/Age : |
01.01.1966 |
|
Date of Appointment : |
04.08.2011 |
|
DIN No.: |
03612432 |
|
|
|
|
Name : |
Mr. Praveen Someshwar |
|
Designation : |
Director |
|
Address : |
610-B, Beverly
Park – I, M |
|
Date of Birth/Age : |
30.10.1968 |
|
Date of Appointment : |
28.11.2008 |
|
DIN No.: |
01802656 |
|
|
|
|
Name : |
Mr. Kaushik Gunakar Mitra |
|
Designation : |
Additional Director |
|
Address : |
Flat No.402, Tower-3, Belmonte Golf Course Road, Gurgaon – 122002,
Haryana, India |
|
Date of Birth/Age : |
19.12.1971 |
|
Date of Appointment : |
29.09.2012 |
|
DIN No.: |
05279295 |
KEY EXECUTIVES
|
Name : |
Mr. Vinod Kaushal |
|
Designation : |
Secretary |
|
Address : |
D-115, Ridgewood Estate, DLF City, Phase IV, Gurgaon – 122002,
Haryana, India |
|
Date of Birth/Age : |
19.12.1971 |
|
Date of Appointment : |
07.03.2011 |
|
PAN No.: |
AADPK5427C |
MAJOR SHAREHOLDERS
As on: 29.09.2012
|
Names of Shareholders |
|
No. of Shares |
|
Pepsico Panimex Inc., Mauritius |
|
3692172586 |
|
Beaman Bottling Company, Dover |
|
2813601 |
|
Jyoti Sagar Associates |
|
26 |
|
Total |
|
3694986213 |
Equity Share Break up (Percentage of Total Equity)
As on: 29.09.2012
|
Category |
Percentage |
|
Foreign holdings( Foreign institutional investor(s),
Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s)
or Overseas Corporate bodies or Others |
100.00 |
|
Total |
100.00 |
BUSINESS DETAILS
|
Line of Business : |
Manufacturing of
Package Bottles, Snack Foods, Fruit Products, Mineral Water, Potato Product,
Milk Malted Foods, Beverage and Aerated Water. |
||||||||
|
|
|
||||||||
|
Products : |
|
PRODUCTION STATUS AS ON 31.03.2011
|
Particulars |
Unit |
Installed
Capacity* |
Actual
Production |
|
Aerated and non-aerated beverages |
000cases |
188,609 |
97,960 |
|
Potato chips |
Tonnes |
58,333 |
43,259 |
|
Namkeens |
Tonnes |
64,000 |
53,863 |
|
Biscuits |
Tonnes |
3,995 |
1,348 |
|
Other snacks |
Tonnes |
-- |
7,530 |
Note:
*Installed
capacities are computed based on a single shift basis. These are as certified by
the management, not verified by the auditors, it being a technical matter.
The above
installed capacity relates to the Company's own plants. Other than this,
products are also manufactured by third parties from raw material supplied by
the Company.
GENERAL INFORMATION
|
No. of Employees : |
Information declined by the management. |
|
|
|
|
Bankers : |
·
Bank
of America, 16, Barakhamba Road, New Delhi – 110001, India ·
Deutsche
Bank,
Tolstoy Marg, Tolstoy House,
New Delhi – 110001, India |
|
|
|
|
|
|
|
Banking
Relations : |
|
|
|
|
|
Auditors : |
|
|
Name : |
BSR and Company Chartered
Accountants |
|
Address : |
Building No. 10, 8th Floor, Tower, B, DLF Cyber City,
Gurgaon- 122002, Haryana, India |
|
Tel. No.: |
91-124-2549191 |
|
Fax No.: |
91-124-2549101 |
|
PAN No.: |
AAAFB9852F |
|
|
|
|
Ultimate holding
Company : |
PepsiCo Inc. (Trademark owner) |
|
|
|
|
Holding company : |
PepsiCo Panimex Inc. |
|
|
|
|
Fellow Subsidiaries : |
·
Pepsi Foods Private Limited ·
PepsiCo World Trading Company, Inc. ·
Pepsi Cola International Cork ·
Frito-Lay international, USA ·
PepsiCo Foods (China) Company Limited ·
Sabritas S De R.L. De C.V. ·
PepsiCo Inc. (Hong Kong Branch) ·
PepsiCo Products (Malaysia) Sdn Bhd ·
P.B.I. Fruit Juice Company ·
Saudi Snack Foods Company Limited ·
Pepsi-Cola (Thai) Trading Company Limited ·
Quakers Oats Australia Pty Limited ·
Frito Lay Thailand ·
Frito-Lay Japan ·
Pepsico International Pte Limited ·
Frito Lay Thailand ·
Walkers Snacks Limited -UK ·
PepsiCo Inc. Dubai ·
Pepsico International – Vietnam Company ·
PepsiCo Inc.Indonesia ·
PWT World Trading Company ·
Pepsi-Cola Indobeverages Indoanesia ·
Lebedyansky OJSC ·
LLC Sandora ·
Societe Moderne Lebanaise Pour ·
Teeba Investment Company ·
The Concentrate manufacturing Company Of Ireland ·
International Refershment Company Limited ·
Dhillon Kool Drinks and Beverages Private Limited CIN
No.: U15549CH1989PTC009333 |
|
|
|
|
Subsidiaries : |
·
Aradhana Convenience Foods Private Limited CIN No.:
U15134DL2005PTC142295 ·
Lehar Foods Private Limited (Formerly known as
Aradhana Carbonated Beverages Private Limited) CIN No.:
U15549DL2003PTC122304 ·
Aradhana Drinks and Beverages Private Limited CIN No.:
U15549DL2003PTC122303 ·
Aradhana Foods and Juices Private Limited CIN No.:U74899DL2005PTC142296 ·
Panagarh Marketing Private Limited CIN No.:
U51109WB1988PTC043863 ·
Ahmedabad Advertising and Marketing Consultants
Private Limited CIN No.:U74300GJ1984PTC006714 ·
Aradhana Snack Foods Company CIN No.:
U15435HR1997PTC033752 ·
Aradhana Soft Drinks Company Private Limited CIN No.:
U15541HR1997PTC033751 ·
Aradhana Soft Drinks Company |
CAPITAL STRUCTURE
As on 29.09.2012
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
4000000000 |
Equity Shares |
Rs.10/- each |
Rs.40000.000 Millions |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
3694986213 |
Equity Shares |
Rs.10/- each |
Rs.36949.862
Millions |
|
|
|
|
|
As on 31.03.2011
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
2500000000 |
Equity Shares |
Rs.10/- each |
Rs.25000.000 Millions |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
1279143444 |
Equity Shares |
Rs.10/- each |
Rs.12791.434 Millions |
|
|
|
|
|
Note:
Of the above
2,765,865 equity shares are held by Beaman Bottling Company and 1,276,377,579 equity
shares are held by PepsiCo Panimex Inc., Mauritius, the holding company. The
ultimate holding company is PepsiCo Inc., USA
FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
|
SOURCES OF FUNDS |
31.03.2011 |
31.03.2010 |
31.03.2009 |
|
|
SHAREHOLDERS FUNDS |
|
|
|
|
|
1] Share Capital |
12791.434 |
12716.105 |
11872.467 |
|
|
2] Share Application Money |
0.000 |
0.000 |
0.000 |
|
|
3] Reserves & Surplus |
6428.626 |
6052.105 |
1834.309 |
|
|
4] (Accumulated Losses) |
(4268.585) |
(4262.977) |
(4898.412) |
|
|
NETWORTH |
14951.475 |
14505.233 |
8808.364 |
|
|
LOAN FUNDS |
|
|
|
|
|
1] Secured Loans |
0.000 |
0.000 |
0.000 |
|
|
2] Unsecured Loans |
10459.551 |
8265.359 |
7753.752 |
|
|
TOTAL BORROWING |
10459.551 |
8265.359 |
7753.752 |
|
|
DEFERRED TAX LIABILITIES |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
|
|
TOTAL |
25411.026 |
22770.592 |
16562.116 |
|
|
|
|
|
|
|
|
APPLICATION OF FUNDS |
|
|
|
|
|
|
|
|
|
|
|
FIXED ASSETS [Net Block] |
15742.367 |
12411.473 |
9604.963 |
|
|
Capital work-in-progress |
1500.418 |
2410.579 |
1124.516 |
|
|
|
|
|
|
|
|
INVESTMENT |
945.439 |
2347.796 |
2347.796 |
|
|
DEFERREX TAX ASSETS |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
|
|
CURRENT ASSETS, LOANS & ADVANCES |
|
|
|
|
|
|
Inventories |
5078.288
|
4681.017 |
3315.311
|
|
|
Sundry Debtors |
1760.299
|
1709.122 |
2168.213
|
|
|
Cash & Bank Balances |
543.443
|
675.839 |
1075.551
|
|
|
Other Current Assets |
0.000
|
0.000 |
0.000
|
|
|
Loans & Advances |
8464.233
|
6333.303 |
5218.670
|
|
Total
Current Assets |
15846.263
|
13399.281 |
11777.745 |
|
|
Less : CURRENT
LIABILITIES & PROVISIONS |
|
|
|
|
|
|
Sundry Creditors |
6565.184
|
5951.497 |
|
|
|
Other Current Liabilities |
1099.004
|
860.992 |
7346.865
|
|
|
Provisions |
959.273
|
986.048 |
946.039
|
|
Total
Current Liabilities |
8623.461
|
7798.537 |
8292.904
|
|
|
Net Current Assets |
7222.802
|
5600.744 |
3484.841
|
|
|
|
|
|
|
|
|
MISCELLANEOUS EXPENSES |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
|
|
TOTAL |
25411.026 |
22770.592 |
16562.116 |
|
PROFIT & LOSS
ACCOUNT
|
|
PARTICULARS |
31.03.2011 |
31.03.2010 |
31.03.2009 |
|
|
|
SALES |
|
|
|
|
|
|
|
Income |
40151.260 |
32613.056 |
27588.335 |
|
|
|
Other Income |
1405.612 |
995.402 |
311.270 |
|
|
|
TOTAL (A) |
41556.872 |
33608.458 |
27899.605 |
|
|
|
|
|
|
|
|
Less |
EXPENSES |
|
|
|
|
|
|
|
Excise Duty |
5.431 |
5.407 |
|
|
|
|
Operating Expenditure |
16318.320 |
14040.904 |
25877.710 |
|
|
|
Other Expenses |
22765.042 |
17388.605 |
|
|
|
|
Prior Period Expenses |
0.000 |
28.450 |
|
|
|
|
Profit on Sale of Beverage Business for West Bengal Territory |
0.000 |
(283.755) |
|
|
|
|
TOTAL (B) |
39088.793 |
31179.611 |
25877.710 |
|
|
|
|
|
|
|
|
Less |
PROFIT
/ (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B) (C) |
2468.079 |
2428.847 |
2021.895 |
|
|
|
|
|
|
|
|
|
Less |
FINANCIAL
EXPENSES (D) |
213.651 |
225.870 |
477.083 |
|
|
|
|
|
|
|
|
|
|
PROFIT
/ (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D) (E) |
2254.428 |
2202.977 |
1544.812 |
|
|
|
|
|
|
|
|
|
Less/ Add |
DEPRECIATION/
AMORTISATION (F) |
2260.036 |
1558.670 |
1684.655 |
|
|
|
|
|
|
|
|
|
|
PROFIT / (LOSS)
BEFORE TAX (E-F) (G) |
(5.608) |
644.307 |
(139.843) |
|
|
|
|
|
|
|
|
|
Less |
TAX (H) |
0.000 |
8.872 |
(47.302) |
|
|
|
|
|
|
|
|
|
|
PROFIT / (LOSS)
AFTER TAX (G-H) (I) |
(5.608) |
635.435 |
(187.145) |
|
|
|
|
|
|
|
|
|
|
EARNINGS IN FOREIGN
CURRENCY |
|
|
|
|
|
|
|
Export Earnings |
230.923 |
248.769 |
247.880 |
|
|
|
Freight recoveries |
0.000 |
0.000 |
0.215 |
|
|
|
Other Earnings |
160.107 |
35.023 |
28.943 |
|
|
TOTAL EARNINGS |
391.030 |
283.792 |
277.038 |
|
|
|
|
|
|
|
|
|
|
IMPORTS |
|
|
|
|
|
|
|
Raw and packing Materials |
|
1072.799 |
906.240 |
|
|
|
Spares Parts |
|
45.904 |
58.582 |
|
|
|
Capital Goods |
|
2898.294 |
966.880 |
|
|
TOTAL IMPORTS |
NA |
4016.997 |
1931.702 |
|
|
|
|
|
|
|
|
|
|
Earnings /
(Loss) Per Share (Rs.) |
0.00 |
0.53 |
(0.16) |
|
KEY RATIOS
|
PARTICULARS |
|
31.03.2011 |
31.03.2010 |
31.03.2009 |
|
PAT / Total Income |
(%) |
(0.01)
|
1.89 |
(0.67)
|
|
|
|
|
|
|
|
Net Profit Margin (PBT/Sales) |
(%) |
(0.01)
|
1.98 |
(0.51)
|
|
|
|
|
|
|
|
Return on Total Assets (PBT/Total Assets} |
(%) |
(0.02)
|
2.49 |
(0.66)
|
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
0.00
|
0.00 |
(0.02)
|
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt /Networth) |
|
0.70
|
0.56 |
0.88
|
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
1.84
|
1.72 |
1.41
|
LOCAL AGENCY FURTHER INFORMATION
|
Sr. No. |
Check List by Info
Agents |
Available in Report (Yes / No) |
|
1] |
Year of Establishment |
Yes |
|
2] |
Locality of the firm |
Yes |
|
3] |
Constitutions of the firm |
Yes |
|
4] |
Premises details |
No |
|
5] |
Type of Business |
Yes |
|
6] |
Line of Business |
Yes |
|
7] |
Promoter's background |
Yes |
|
8] |
No. of employees |
No |
|
9] |
Name of person contacted |
Yes |
|
10] |
Designation of contact person |
Yes |
|
11] |
Turnover of firm for last three years |
Yes |
|
12] |
Profitability for last three years |
Yes |
|
13] |
Reasons for variation <> 20% |
---------------------- |
|
14] |
Estimation for coming financial year |
No |
|
15] |
Capital in the business |
Yes |
|
16] |
Details of sister concerns |
Yes |
|
17] |
Major suppliers |
No |
|
18] |
Major customers |
No |
|
19] |
Payments terms |
No |
|
20] |
Export / Import details (if applicable) |
No |
|
21] |
Market information |
---------------------- |
|
22] |
Litigations that the firm / promoter involved in |
---------------------- |
|
23] |
Banking Details |
Yes |
|
24] |
Banking facility details |
Yes |
|
25] |
Conduct of the banking account |
---------------------- |
|
26] |
Buyer visit details |
---------------------- |
|
27] |
Financials, if provided |
Yes |
|
28] |
Incorporation details, if applicable |
Yes |
|
29] |
Last accounts filed at ROC |
No |
|
30] |
Major Shareholders, if available |
Yes |
|
31] |
Date of Birth of Proprietor/Partner/Director, if available |
Yes |
|
32] |
PAN of Proprietor/Partner/Director, if available |
No |
|
33] |
Voter ID No of Proprietor/Partner/Director, if available |
No |
|
34] |
External Agency Rating, if available |
No |
BUSINESS
During the year, the turnover of the Company was around Rs.40151.260 Millions. Overall, the company is reporting a loss for the year Rs.5.608 Millions as compared to a profit of Rs.635.435 Millions during the previous year.
UNSECURED LOAN
|
Particular |
As
on 31.03.2011 (Rs.
in Millions) |
As
on 31.03.2010 (Rs.
in Millions) |
|
Rupee term loans
banks unsecured (A) |
3492.678 |
2627.339 |
|
Other external
commercial borrowings unsecured |
4513.725 |
3177.383 |
|
Deferred sales
tax loan unsecured (B) |
149.529 |
157.018 |
|
Other debt
unsecured |
2303.619 |
2303.619 |
|
Total |
10459.551 |
8265.359 |
|
Notes: (A) Includes: Short
term loans and advances - bank overdraft- 4678 - from banks- 3.488 Millions (B) Deferred
sales tax payable under the Tamilnadu General Sales Tax Act, 1957 |
||
SCHEME OF
AMALGAMATION
The Board of Directors of your Company, in its meeting held on the following mentioned dates, has approved the Scheme of Amalgamation of the following subsidiaries with the Company:
S.NO. NAME OF THE ENTITY DATE
OF APPROVAL
1) Aradhana Snack Foods Company 9th December, 2010
2) Aradhana Soft Drinks Company 9th December, 2010
3) Panagarh Marketing Private Limited 9th December, 2010
4) Aradhana Advertising and Marketing Consultants Private Limited 9th December, 2010
5) Aradhana Convenience Foods Private Limited 11th February, 2011
Further, the Board of Directors of your Company approved the Scheme of Amalgamation with Pepsi Foods Private Limited on the 30th of May, 2011.
The appointed date as per all the schemes of Amalgamations is 1st April, 2010. The requisite approval from the Hon’ble High Court of the State of Punjab and Haryana at Chandigarh is awaited for all the above mentioned schemes.
The accumulated losses of Aradhana Foods and Juices Company, another subsidiary of your Company are more than the 50% net worth and hence it is declared as a sick industrial company within the meaning Clause (o) of sub section 1 of section 3 of the Sick Industrial Companies (Special Provisions) Act, 1985. Accordingly, a reference has been made to the Board for Industrial and Financial Reconstruction (BIFR) under section 15 of the Sick Industrial Companies (Special Provisions) Act, 1985.
CONTINGENT
LIABILITIES
Rs. In Millions
|
Particular |
31.03.2011 |
31.03.2010 |
|
Claims against the company not acknowledged as debts |
|
|
|
- Excise matters |
264.373 |
351.442 |
|
- Sales tax matters |
1669.157 |
1018.041 |
|
- Income tax matters |
9.267 |
9.267 |
|
- others |
7.238 |
7.238 |
Fixed Assets
·
·
·
Buildings
·
Leasehold
Improvements
·
Plant
and Machinery
·
Furniture
and Fixtures
·
Vehicles
·
Computers
·
Bottles
and Cases
·
ERP
Software
·
Goodwill
AS PER WEBSITE DETAILS:
PRESS RELEASE:
LAY’S ADDS MAGIC TO
CRICKET WATCHING MOMENTS WITH ‘GHAR BANAO STADIUM’
Gives consumers a chance to munch their way to meet the celeb trio of a cricketer, a commentator and an umpire from the Lay’s Flavour Team
New Delhi, June 11, 2013: After a successful launch of the Lay’s Flavour Team this cricket season, Lay’s the world’s leading potato chip brand has announced an all new campaign for its consumers, to add magic to their cricket watching moments. ‘Ghar Banao Stadium’the 50 day long consumer engagement campaign brings the cricket stadium closer home and gives consumers a chance to get a timeout with three cricket celebs from the Lay’s Flavour Team- the sensational newcomer Rohit Sharma, well known commentator Ravi Shastri and one of the quirkiest umpires Billy Bowden.
As part of this campaign, consumers need to sms the four digit promo code behind the Lay’s pack to 8800909090. Three lucky winners along with their friends get a chance to meet the celeb trio at the end of the campaign. To add more excitement to the campaign, Lay’s will also announce one lucky winner everyday who will get INR 1 lakh as the daily prize (for terms and conditions visithttp://www.facebook.com/laysindia ).
With this campaign, Lay’s is attempting to establish its recently enhanced range of 6 flavours with 2 new recent additions of Chile Limon & French Salt n Cracked Pepper.
Talking about this consumer centric promotion, Gaurav Mehta, Director-Western Snacks, India Foods, PepsiCo India said, “Lay’s has always created unique and simple engagement campaigns for consumers. With ‘Ghar Banao Stadium’ too we are bringing the magical moments associated with cricket, closer to our consumers and giving them an opportunity to meet the Lay’s Flavour Team. We invite consumers to participate in this exciting promo which is all about those instant cheer moments that make for a memorable cricket watching experience!”
The exciting campaign is accompanied by a TVC that will be on air till July 7th, 2013. To know more about the new campaign and conditions of participation, consumers can log onto the Lay’s Facebook page at http://www.facebook.com/laysindia.
PEPSI CELEBRATES THE
CHAMPIONS OF CRICKET WITH
#Road2Champions… Oh Yes Abhi!
Pepsi launches its first ever social media campaign celebrating defining moments of cricket
• Fans on Twitter can participate in a Pepsi tweet up led by Harsha Bhogle
• Top scorers to get a chance to win a ticket to London and toss the coin at the finals of ICC Champions Trophy
New Delhi, June 5, 2013: This cricket season, Pepsi provides cricket fans the unique experience of becoming the champion fan of the sport with its campaign Pepsi ‘Road to Champions’. A social media campaign celebrating moments of cricket - ‘Road to Champions’ allows users to demonstrate their passion for the sport. The game which encourages users to tweet and share their favorite moments of cricket will continue to create ‘Oh Yes Abhi!’ experiences for fans of cricket and Pepsi.
Inaugurating the campaign is a Pepsi tweet up led by Harsha Bhogle where twitterati will share milestones of cricket excellence and created champions of the sport. To play this exciting game, users simply have to have to share moments that defines their passion for cricket. Tweets shared will help the users to earn points or kilometers to traverse across the road that leads users to the champions of cricket. Users get rewarded basis their chatter on Twitter, Facebook, Instagram and the highest scorers get the opportunity to toss the coin at the finals of the prestigious ICC Champions Trophy in London.
Speaking on this latest innovation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said, “With the launch of the Pepsi ‘Road To Champions’ we are taking our journey of fan engagement on digital platforms to the next level. We aim to create meaningful conversations around the sport with this activity, by engaging our fans with an opportunity to share their memorable moments on cricket. Pepsi as a brand strongly identifies with cricket in India and this year’s Pepsi IPL activation cemented that association. The “Pepsi Tweet 20” and the ‘The Great Indian Catch’ were immensely popular campaigns that made Pepsi the most talked about brand online during the tournament*. Keeping our success trajectory as a benchmark, we are hoping to multiply our engagement with consumers online with this campaign.”
Pepsi Road to Champions is a Twitter, Facebook and Instagram based application, which brings the excitement of cricket onto social media. Users can create innovative content like graphics and mash-ups to earn higher points which help them move ahead faster on the virtual road to Champions Trophy as seen on http://r2c.pepsiohyesabhi.com/. The contest divided into 4 phases for the first four days which concludes with one flag bearer or winner who is announced end of the day. On Day 6, top 20 players from the leaderboard are declared, who will need to garner support from their friends and followers for points. On Day 7, Harsha Bhogle will tweet for the champion walkers and declare winners to get the opportunity to travel to London.
DIVE KABHI TOH THROW
KABHI!
Par Pepsi ‘The Great Indian Catch’... Oh Yes Abhi!
Pepsi’s launches ‘The Great Indian Catch’, an innovative game to engage consumers online using Facebook check-ins for the first time
The top scorers get a chance to watch Pepsi IPL matches from the Pepsi VIP Box
New Delhi, May 14, 2013: This T20 season, Pepsi brought an unmatched experience to cricket fans in-stadia... it then enthralled them with Pepsi Tweet 20 on Twitter... now, it is time for the fans to be a part of a unique cricket experience on Facebook. Pepsi has launched a path-breaking new game called, ‘Pepsi IPL The Great Indian Catch’ that uses Facebook check-ins and Google Maps API, for the very first time in a social media campaign.
To play this exciting and engaging strategy game, fans simply have to login through Facebook, allocate their friends as fielders across any locations on the map of India, which acts as the batting pitch. As the batsmen hit boundaries, users can strategically position fielders in order to save runs or take wickets, thereby earning points. Revolving around the spirit of ‘Oh Yes Abhi!’, users can bring alive the Pepsi IPL T20 experience right on their computer screens. The top scorers on the leaderboard get access to the Pepsi VIP Box, which gives fans the best seat in the stadium.
Speaking about the latest innovation and Pepsi’s path-breaking digital activities, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said, “Pepsi fans have enjoyed live cricket in-stadia, played it on Twitter and now we are taking forward our ‘Oh Yes Abhi’ philosophy to provide an action packed experience on Facebook! Our Pepsi IPL ‘The Great Indian Catch’ game involves strategy, building a team with friends and excitement through check-ins, allowing us to engage with cricket lovers on Facebook like never before. Our previous campaigns have achieved a great response and we look forward to engaging with Pepsi fans with newer experiences as we go along.”
Designed by Digivaasi, a creative led digital agency, Pepsi IPL ‘The Great Indian Catch’ uses Facebook check-ins and Google Maps API to bring the excitement of cricket through map-pointing. The map of India is a pitch where batsmen are hitting shots, where each ball can be hit in any direction. The task is to ensure that these shots are stopped. A user can place fielders anywhere amongst 300+ cities, where each fielder has their own strengths and capabilities of being a catcher, a diver, a thrower, or a runner. Depending on where the ball hits each time, the user scores points for saving runs or taking wickets. The challenge is to place the fielders in strategic locations… Kyunki Catch Kahin Bhi Aa Sakta Hai! The game is open till May 16, where there will be six pools of two matches each during the contest period with a total of 12-matches. The top scorer of every pool will be eligible for the grand prize of watching Pepsi IPL matches from the exclusive Pepsi VIP Box.
Prabhat Bhatnagar, Chief Creative Officer, Digivaasi, also commented, “India, in the past few years, has seen its digital audience evolve exponentially. They now look for newer, more intelligent forms of engagement and we, at digiVaasi, try to exceed their expectations. To our advantage, Pepsi is very open to innovation and looks to establish a connect with its consumers. We conceptualized Pepsi Tweet20 last year, and looking at the response and the kind of excitement generated around it, we thought of creating something interesting and engaging for the cricket crazy audience on Facebook this time. The Great Indian Catch puts to test, a person’s knowledge and skill at the most important part of the game- Fielding. One’s judgment becomes his biggest virtue for the game, hence adding the extra dash of thrill. ”
To play the game, one can log on to http://tgic.pepsiohyesabhi.com/
This new initiative will contribute to Pepsi India’s success in the social media space, especially during the ongoing Pepsi IPL tournament. Pepsi India’s Facebook page is currently the fastest growing Facebook page with over 1.1 million likes added during the Pepsi IPL, taking the number to 4.69 million. During the tournament, Pepsi has received more than 500,000+ mentions amounting to93% share of voice in the social media space and topping the Buzz Index scores* across categories. On Twitter, @PepsiIndia added more than 24,000 followers, taking the total to 46,000 followers as on May 9, 2013. On YouTube, the brand added over 1 million views during the tournament. With a number of innovative and engaging initiatives, Pepsi fans are clearly winning this T20 extravaganza on-line.
MOUNTAIN DEW FUELS
PEPSI IPL WITH ‘DEW OR DIE’
Campaign brings alive moments that matter… moments that turn tables and win matches!
Gives a chance to consumers to be a part of Mountain Dew Xtreme Tours abroad
New Delhi, May 10, 2013: There are moments in every Pepsi IPL match that change the outcome of the game and differentiate between victory and defeat- a sixer on the last ball, a diving catch on the crease, Super Overs and more. This Pepsi IPL, Mountain Dew is all set to invigorate the passion and nail biting excitement of these matches through its new campaign ‘Dew or Die’. Mountain Dew’s new campaign brings alive these moments through an innovative consumer engagement program, on-air as well as extensive on-line and in-stadia initiatives. The brand is also leveraging its partnership with three teams this season- Rajasthan Royals, Kings XI Punjab and Delhi Daredevils.
Celebrating the spirit of confronting fears to win, the ‘Dew or Die’ campaign builds on the cricketing excitement with a special segment on Set MAX’s ‘Extra Innings’ every day. As part of this integration, viewers are shown three ‘Dew or Die’ moments from the previous day’s matches, shortlisted by an expert panel. Viewers can then choose one moment that truly defines ‘Dew or Die’ and SMS DEW A, B or C to 9740707070. Fans, whose choice matches with the experts’ decision, stand to get a chance to be a part of Mountain Dew Xtreme Tours abroad.
The ‘Dew or Die’ campaign has also been launched through the brand’s social media channels and is getting a great response from consumers. During all matches, cricket fans can choose their ‘Dew or Die’ moments in real time and tweet to the Mountain Dew handle (@MountainDewIn) with the hash-tag, #DewOrDie to win match tickets and team merchandise.
To bring alive the winning spirit of Pepsi IPL, all three partner teams have created ‘Dew or Die’ victory chants that are being amplified in-stadia by their fans twice in every home game as well as through radio integrations. The inspiring campaign goes beyond just the match on the field and also plans to take the viewers into the team’s dressing rooms where these chants reverberate.
Ruchira Jaitly, Category Director- Flavours, PepsiCo India said, “This IPL season, Mountain Dew is celebrating the ‘Dew or Die’ passion of the players and the fans in a refreshing manner. With a short format, the T20 tournament is all about those defining moments of performance that change the fate of the game and elevate the viewer excitement to a new level. Our ‘Dew or Die’ campaign is all about these moments that differentiate between victory and defeat, segregate men from the boys.”
“Our campaign is all about consumer engagement including our TV integration that goes beyond traditional advertising. We are thrilled with the initial response to the ‘Dew or Die’ mantra on-line as well as in the stadiums, and look forward to extending it to other formats in equally engaging and innovative manner”, she added.
Mountain Dew had launched the first campaign of this season earlier this year that took the brand’s essence of ‘Darr ke Aage Jeet Hai’ to the level of crushing fear and taking a plunge to come out victorious. The ‘Dew or Die’ campaign takes forward the same philosophy and talks about fighting through all situations and taking the game away from the opposition.
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources including
but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist organization
or whom notice had been received that all financial transactions involving
their assets have been blocked or convicted, found guilty or against whom a
judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No exist to suggest that subject is or was
the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority
for any financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms and
conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.57.74 |
|
|
1 |
Rs.90.64 |
|
Euro |
1 |
Rs.77.02 |
INFORMATION DETAILS
|
Information Gathered
by : |
PDT |
|
|
|
|
Report Prepared
by : |
RAJ |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
5 |
|
PAID-UP CAPITAL |
1~10 |
5 |
|
OPERATING SCALE |
1~10 |
5 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
5 |
|
--PROFITABILIRY |
1~10 |
3 |
|
--LIQUIDITY |
1~10 |
5 |
|
--LEVERAGE |
1~10 |
5 |
|
--RESERVES |
1~10 |
5 |
|
--CREDIT LINES |
1~10 |
4 |
|
--MARGINS |
-5~5 |
-- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
YES |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTER |
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
TOTAL |
|
42 |
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a composite
of weighted scores obtained from each of the major sections of this report. The
assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest capability
for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.