MIRA INFORM REPORT

 

 

Report Date :

25.06.2013

 

IDENTIFICATION DETAILS

 

Name :

COCA-COLA  FAR  EAST  LTD.

 

 

Registered Office :

18/F., Lincoln House, Taikoo Place, 979 King’s Road, Quarry Bay

 

 

Country :

Hong Kong 

 

 

Date of Incorporation :

19.10.1979

 

 

Com. Reg. No.:

06323218

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Producing and Marketing of all kinds of Coca-Cola soft drinks

 

 

No. of Employees :

150.  (Including associates)

 

RATING & COMMENTS

 

MIRA’s Rating :

A

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Status :

Good

 

 

Payment Behaviour :

Regular 

 

 

Litigation :

Clear 

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31st 2013

 

Country Name

Previous Rating

(31.12.2012)

Current Rating

(31.03.2013)

Hong Kong 

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


 

Hong Kong ECONOMIC OVERVIEW

 

Hong Kong has a free market economy, highly dependent on international trade and finance - the value of goods and services trade, including the sizable share of re-exports, is about four times GDP. Hong Kong levies excise duties on only four commodities, namely: hard alcohol, tobacco, hydrocarbon oil, and methyl alcohol. There are no quotas or dumping laws. Hong Kong's open economy left it exposed to the global economic slowdown that began in 2008. Although increasing integration with China, through trade, tourism, and financial links, helped it to make an initial recovery more quickly than many observers anticipated, it again faces a possible slowdown as exports to the Euro zone and US slump. The Hong Kong government is promoting the Special Administrative Region (SAR) as the site for Chinese renminbi (RMB) internationalization. Hong Kong residents are allowed to establish RMB-denominated savings accounts; RMB-denominated corporate and Chinese government bonds have been issued in Hong Kong; and RMB trade settlement is allowed. The territory far exceeded the RMB conversion quota set by Beijing for trade settlements in 2010 due to the growth of earnings from exports to the mainland. RMB deposits grew to roughly 9.1% of total system deposits in Hong Kong by the end of 2012, an increase of 59% from the previous year. The government is pursuing efforts to introduce additional use of RMB in Hong Kong financial markets and is seeking to expand the RMB quota. The mainland has long been Hong Kong's largest trading partner, accounting for about half of Hong Kong's exports by value. Hong Kong's natural resources are limited, and food and raw materials must be imported. As a result of China's easing of travel restrictions, the number of mainland tourists to the territory has surged from 4.5 million in 2001 to 34.9 million in 2012, outnumbering visitors from all other countries combined. Hong Kong has also established itself as the premier stock market for Chinese firms seeking to list abroad. In 2012 mainland Chinese companies constituted about 46.6% of the firms listed on the Hong Kong Stock Exchange and accounted for about 57.4% of the Exchange's market capitalization. During the past decade, as Hong Kong's manufacturing industry moved to the mainland, its service industry has grown rapidly. Growth slowed to 5% in 2011, and less than 2% in 2012. Credit expansion and tight housing supply conditions caused Hong Kong property prices to rise rapidly and inflation to rise 4.1% in 2012. Lower and middle income segments of the population are increasingly unable to afford adequate housing. Hong Kong continues to link its currency closely to the US dollar, maintaining an arrangement established in 1983.

 

Source : CIA

 


Company name

 

COCA-COLA  FAR  EAST  LTD.

 

 

Company ADDRESS

 

18/F., Lincoln House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong.

PHONE:                        852-2599 1333

FAX:                 852-2506 1425

E-MAIL:                        apang@apac.ko.com

 

 

MANAGEMENT

 

President (Pacific Group):  Mr. Glenn German Jordan Schoenbohm

 

 

SUMMARY

 

Incorporated on:             19th October, 1979.

 

Organization:                 Private Limited Company.

 

Capital:                         Nominal:           US$250,000.00

Issued:              US$5,000.00

 

Business Category:        Non-alcoholic beverages producing and marketing.

 

Group Net Operating

Sales:                           US$48,017 million  (Year ended 31-12-2012)

 

Employees:                   150.  (Including associates)

 

Main Dealing Banker:     Deutsche Bank AG, Hong Kong Branch.

 

Banking Relation:           Good.


Company ADDRESS

 

Registered Head Office:-

18/F., Lincoln House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong.

 

G.P.O. Box 916, Hong Kong.

 

China Factories:-

Anhui (Hefei), Beijing, Chongqing, Fujian (Xiamen), Gansu (Lanzhou), Guangdong (Dongguan, Guangzhou, Huizhou, Zhanjiang and Zhuhai), Guangxi Zizhiqu (Nanning), Heilongjiang (Harbin), Henan (Zhengzhou), Hubei (Wuhan), Hunan (Changsha), Jiangsu (Nanjing), Jilin (Changchun), Liaoning (Dalian and Shenyang), Shaanxi (Xi’an), Shandong (Qingdao), Shanghai, Shanxi (Taiyuan), Sichuan (Chengdu), Tianjin, Yunnan (Kunming), Zhejiang (Hangzhou), etc.

 

Holding Company:-

The Coca-Cola Export Corporation, USA.

 

Ultimate Holding Company:-

The Coca-Cola Company, USA.

 

Sister & Associated Companies:-

Coca-Cola Group of Companies

ACCBC Holding Company, Georgia.

Atlantic Industries, Cayman Islands.

Atlantic Manufacturing, Cayman Islands.

Barlan Inc., USA.

BCI Coca-Cola Bottling Co. of Los Angeles, USA.

Beverage Partners Worldwide (Pacific) Ltd., Hong Kong.

Caribbean Refrescos Inc., USA.

CCHBC Grouping Inc., USA.

Coca-Cola (Japan) Co. Ltd., Japan.

Coca-Cola Beverages (Shanghai) Ltd., China.

Coca-Cola Bottlers Manufacturing Holdings Ltd., Hong Kong.

Coca-Cola Bottlers Philippines Inc., Philippines.

Coca-Cola China Industries Ltd., China.

Coca-Cola China Ltd., Hong Kong.

Coca-Cola de Chile S.A., Chile.

Coca-Cola Erfrischungsgetranke AG, Germany.

Coca-Cola GmbH, Germany.

Coca-Cola Holdings (Asia) Ltd., Hong Kong.

Coca-Cola Holdings (Overseas) Ltd., USA.

Coca-Cola India Private Ltd., India.

Coca-Cola Industrias Ltda., Brazil.

Coca-Cola Industrias Ltda., Costa Rica.

Coca-Cola Midi SAS, France.

Coca-Cola Overseas Parent Ltd., USA.

Coca-Cola Refreshments Canada Co., Canada.

Coca-Cola Refreshments USA Inc., USA.

Coca-Cola Reinsurance Services Ltd., Ireland.

Coca-Cola Servicios de Venezuela C.A., Venezuela.

Coca-Cola South Asia (India) Holdings Ltd., Hong Kong.

COFCO Coca-Cola Beverages Ltd., Hong Kong.

Conco Ltd., Cayman Islands.

Corporacion Inca Kola Peru S.R.L., Peru.

Dulux CBAI 2003 BV, The Netherlands.

Energy Brands Inc., USA.

European Refreshments, Ireland.

Great Plains Coca-Cola Bottling Co., USA.

Hindustan Coca-Cola Beverages Pvt. Ltd., India.

Hindustan Coca-Cola Holdings Pvt. Ltd., India.

Hindustan Coca-Cola Overseas Holdings Pte. Ltd., Singapore.

Luxembourg CB 2002 S.a.r.l., Luxembourg.

Norsa Refrigerantes S.A., Brazil.

Odwalla Inc., USA.

Open Joint Stock Co. Nidan Juices, Russian Federation.

Pacific Refreshments Pte. Ltd., Singapore.

Recofarma Industria do Amazonas Ltda., Brazil.

Refrescos Guararapes Ltda., Brazil.

SA Coca-Cola Services NV, Belgium.

Servicios Integrados de Administracion y Alta Gerencia S.A. de C.V., Mexico.

Servicios y Productos Para Bebidas Refrescantes S.R.L., Argentina.

Soira Investments Ltd., British Virgin Islands.

Swire Beverages Holdings Ltd., Hong Kong.

Swire Beverages Ltd., Hong Kong.

Swire Coca-Cola HK Ltd., Hong Kong.

Swire Coca-Cola Taiwan Ltd., Taiwan.

The Inmex Corporation, USA.

etc.

 

 

BUSINESS REGISTRATION NUMBER

 

06323218

 

 

COMPANY FILE NUMBER

 

0074234

 

 

MANAGEMENT

 

President (Pacific Group):  Mr. Glenn German Jordan Schoenbohm

 

 


CAPITAL

 

Nominal Share Capital: US$250,000.00 (Divided into 250,000 shares of US$1.00 each)

Issued Share Capital:     US$5,000.00

 

 

SHAREHOLDER

(As per registry dated 19-10-2012)

 

Name

 

No. of shares

The Coca-Cola Export Corporation

One Coca-Cola Plaza, NW Atlanta, Georgia 30313, USA.

 

5,000

====

 

DIRECTORS  

(As per registry dated 19-10-2012)

 

Name

(Nationality)

 

Address

Anthony Alexis QUAN-HIN

1609 Johnson Road NE, Atlanta GA, 30306, USA.

 

LEE Yueh Fang

2675 Birchwood Drive, NE, Atlanta, GA 30305, USA.

 

Glenn German JORDAN SCHOENBOHM

675 West Paces Ferry #10, Atlanta, GA 30327-2641, USA.

 

 

SECRETARY 

(As per registry dated 22-02-2013)

 

Name

Address

PANG Suet Kwan

Flat A, 36/F., Block 1, Residence Oasis, 15 Pui Shing Road, Hong Kong.

 

 

HISTORY

 

The subject was incorporated on 19th October, 1979 as a private limited liability company under the Hong Kong Companies Ordinance.

 

Formerly the subject was located at 38/F., Shell Tower, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong, moved to the present address in December 2006.

 

Apart from these, neither material change nor amendment has been ever traced and noted.

OPERATIONS

 

Activities:                      Producing and Marketing.

 

Lines:                           All kinds of Coca-Cola soft drinks.

 

Brands Carried:-

 

Brand Owned

Product

Bing Lu

Soft Drink

Coca-Cola

Soft Drink

Coke Light

Soft Drink

Fanta

Soft Drink

Lemon Coke Light

Soft Drink

Minute Maid

Fruit Cordial and Juice

Modern Tea Workshop

Tea – Bottled

NesCafe

Coffee

Nestea

Tea – Bottled

Powerade

Soft Drink

Qoo

Soft Drink

Sensation

Water

Smart

Soft Drink

Sprite

Soft Drink

Sprite Icy Mint

Soft Drink

Sprite on Fire

Soft Drink

Tian Yu Di water

Water

Vanilla Coke

Soft Drink

Yang Guang (Hi-C)

Fruit Cordial and Juice

 

Employees:                   150.  (Including associates)

 

Commodities Imported:   Mainly imported from US.

 

Markets:                       Hong Kong, Macau and China.

 

Group Net Operating Sales:-

·         US$31,944 million  (Year ended 31-12-2008)

US$30,990 million  (Year ended 31-12-2009)

US$35,119 million  (Year ended 31-12-2010)

US$46,542 million  (Year ended 31-12-2011)

US$48,017 million  (Year ended 31-12-2012)

 

Terms/Sales:                 As per contracted.

 

Terms/Buying:               As per contracted.

 


FINANCIAL INFORMATION

 

Nominal Share Capital:   US$250,000.00 (Divided into 250,000 shares of US$1.00 each)

 

Issued Share Capital:     US$5,000.00

 

Group Net Income:         US$  5,807 million  (Year ended 31-12-2008)

US$  6,824 million  (Year ended 31-12-2009)

US$11,787 million  (Year ended 31-12-2010)

US$  8,584 million  (Year ended 31-12-2011)

US$  9,019 million  (Year ended 31-12-2012)

 

Group Total Assets:       US$40,519 million  (As at 31-12-2008)

US$48,671 million  (As at 31-12-2009)

US$72,921 million  (As at 31-12-2010)

US$79,974 million  (As at 31-12-2011)

US$86,174 million  (As at 31-12-2012)

 

Profit or Loss:                Business is profitable.

 

Condition:                      Keeping in an active and good manner.

 

Facilities:                      Making use of general banking facilities.

 

Payment:                      Reliable and prompt.

 

Commercial Morality:     Very good.

 

Banker:                         Deutsche Bank AG, Hong Kong Branch.

 

Standing:                      Very Good.

 

 

GENERAL

Coca-Cola Far East Ltd. is a wholly-owned subsidiary of The Coca-Cola Export Corporation, a US-based firm which is owned by The Coca-Cola Company [Coca-Cola], also a US-registered company.

Coca-Cola is a listed firm in the United States.

The subject is the division office of Coca-Cola in Asia and the Asia Pacific Region besides China, Hong Kong, Taiwan and Macau.  The business of China, Hong Kong, Taiwan and Macau is handled by Coca-Cola China Ltd. which is also located at the same address.

The subject works closely with Swire Coca-Cola HK Ltd., which is a local licensed bottler and is responsible for the production, sales, marketing of Coca-Cola products in Hong Kong.

Coca-Cola, incorporated in September 1919, is a beverage company.  Coca-Cola owns or licenses and markets more than 500 non-alcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.

Coca-Cola’s segments include Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate.

The Coca-Cola Pacific Group includes a diverse group of rapidly developing markets such as China, the Philippines, Thailand, Indonesia, Vietnam and other Southeast Asian nations, as well as the markets of Australia, New Zealand, Japan, South Korea and countries in the South Pacific.

The Pacific Group employs approximately 2,900 Company associates who work with over 30,000 bottler employees to refresh more than 240 million people across the Pacific region each day.

Coca-Cola has been expanding into China for over eight decades.  It opened its first bottling plants in Tianjin and Shanghai in 1927, and by 1948, Shanghai was the first market outside of the US to post annual sales of more than one million cases of Coca-Cola®.

The ultimate holding company, Coca-Cola, was incorporated in September 1919 under the laws of the State of Delaware, the United States, and succeeded to the business of a Georgia corporation with the same name that had been organized in 1892.  Coca-Cola is the largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world.  Finished beverage products bearing its trademarks, sold in the United States since 1886, are now sold in more than 200 countries.  Along with “Coca‑Cola”, which is recognized as the world’s most valuable brand, Coca‑Cola markets four of the world’s top five non-alcoholic sparkling beverage brands, including “Diet Coke”, “Fanta” and “Sprite”.  Coca-Cola now has more than 500 brands and 3,500 beverage products and sell 1.7 billion servings per day in over 200 countries.  Products include diet and regular sparkling beverages, and still beverages such as 100% juices, juice drinks, waters, sports and energy drinks, teas and coffees, and milk- and soy-based beverages.  Shares of Coca-Cola are listed on New York Stock Exchange with Ticker Symbol: KO.

When Coca-Cola re-entered China in 1979, it was the first international consumer company to grasp the opportunities offered by the open-door policy.  Since opening its Beijing bottling plant in 1981, the Coca-Cola system has spread across the country by way of its 35 bottling plants.  Today, Coca-Cola has become China’s leading beverage manufacturer.

In 2004, the production of its 100 billionth bottle of Coca-Cola Company product is a landmark that highlights the growth and success of Coca-Cola in China.  Over the last 25 years, brands of Coca-Cola have become major household names in China.  Coca-Cola has witnessed double digit growth in recent years as brand Coca-Cola and Sprite® have become the top two sparkling soft drinks in the country.

Not only does Coca-Cola provide a wide variety of quality beverages to China’s consumers, it also contributes significantly to the local economy.  At Coca-Cola China, 100% of the concentrate used is locally produced and over 95% of the raw materials used are sourced locally.

Over the past several years, the still beverage market has become an area of great success and potential for Coca-Cola.  Many innovative teas and juice drinks have been launched including Nestea®, Modern Tea Workshop®, Qoo Lactic®, Minute Maid® and Healthworks®.  It continues to innovate to meet the ever-changing beverage needs and desires of Chinese consumers.

Coca-Cola is committed to maintaining its position as China’s number one total beverage company.  China’s soft drink market is now the 4th largest in the world and is growing every day.

The Coca-Cola system’s product range in China includes “Bing Lu”, “Coca‑Cola”, “Coke Light”, “Fanta”, “Lemon Coke Light”, “Minute Maid”, “Modern Tea Workshop”, “NesCafe”, “Nestea”, “Powerade”, “Qoo”, “Sensation”, “Smart”, “Sprite”, “Sprite Icy Mint”, “Sprite on Fire”, “Tian Yu Di water”, “Vanilla Coke” and “Yang Guang (Hi-C)”, etc.

Swire Coca-Cola Taiwan Ltd. is the first of Coca-Cola’s plants in the Greater China Region to obtain ISO 14000 certification.

For the year ended 31st December, 2012, the net operating sales of the Coca-Cola Group amounted to US$48,017 million (2011: US$46,542 million), grew by 3.2% as compared with previous years, while its net income for the year was US$9,019 million (2011: US$8,584 million), grew by 5.1% as compared with previous years,.

The Coca-Cola Company reported worldwide volume growth of 4% for the full year of 2012 and 3% in the 4th quarter.  The Company reported solid growth for the full year in key developed markets, including North America (+2%) and Japan (+2%).  Europe volume declined 1% for the full year, reflecting ongoing uncertain macroeconomic conditions.  In addition, the Company delivered strong volume growth in key emerging markets such as Thailand (+22%), India (+16%) and Russia (+8%) for the full year.  Its China business delivered 4% volume growth for the full year, cycling double-digit growth in the prior year, and was impacted by the further effects of a slowing economy, poor weather and a later Chinese New Year.  Solid growth continued in countries with per capita consumption of Company brands less than 150 eight-ounce servings per year, with volume up 7% for the full year.

Its Pacific Group’s volume grew 2% in the 4th quarter and 5% for the full year, cycling 5% growth in both the prior year quarter and full year.  All business units in the Pacific Group delivered volume growth for full-year 2012, with 11% growth in the ASEAN region, 5% growth in the Greater China and Korea region, 2% growth in Japan and 1% growth in the South Pacific region.  Reported net sales for the quarter declined 1%, reflecting a 1% decline in concentrate sales and even price/mix.  After adjusting for unit case sales without concentrate sales equivalents and the effect of two additional selling days, concentrate sales in the quarter lagged unit case sales, primarily due to timing, including a later Chinese New Year in 2013.  Comparable currency neutral net sales were even in the quarter.  Reported operating income increased 11% in the quarter, reflecting operating leverage as a result of two additional selling days in the quarter and ongoing productivity initiatives, as well as positive geographic mix, partially offset by shifts in product and channel mix.  In addition, fourth quarter reported operating income reflects a 2% currency benefit.  Comparable currency neutral operating income increased 10% in the quarter.  For the full year, reported net sales increased 3%, reflecting 3% concentrate sales growth and a 1% currency benefit, partially offset by a 1% impact due to structural changes and the cycling of prior year one-time items related to the natural disasters in Japan.  Price/mix for the full year was even.  After adjusting for unit case sales without concentrate sales equivalents, full-year concentrate sales lagged unit case sales, primarily due to timing, including a later Chinese New Year in 2013.  Comparable currency neutral net sales grew 2% for the full year.  Reported operating income increased 13% for the full year, reflecting operating leverage as a result of productivity initiatives, as well as positive geographic mix, partially offset by shifts in product and channel mix.  Full-year reported operating income also includes a 2% currency benefit.  Comparable currency neutral operating income increased 6% for the full year.

As the Group looks ahead to 2013, it continues to expect China’s recent economic slowdown to have a short-term effect on its industry and on its business, although it does expect to see some improvement in consumer disposable income as the year progresses.  As such, the Group expects its China business to deliver sequential improvement as it moves through the rest of 2013.  It has every confidence in the long-term resilience of its China business and it remains very excited about its opportunities in this region.

The subject is fully supported by its parent which is of great renown.  The history of the subject in Hong Kong is over 33 years

On the whole, consider it good for normal business engagements.

REMARKS

 

Brief information of the principal director:-

 

Mr. Glenn German JORDAN SCHOENBOHM, aged 55, is President of the Pacific Group.  Mr. Jordan joined Coca-Cola in 1978 as a field representative for Coca-Cola de Colombia where, for several years, he held various positions, including Region Manager from 1985 to 1989.  Mr. Jordan served as Marketing Operations Manager, Pacific Group from 1989 to 1990 and as Vice President of Coca-Cola International and Executive Assistant to the Pacific Group President from 1990 to 1991.  Mr. Jordan served as Senior Vice President, Marketing and Operations, for the Brazil Division from 1991 to 1995; as President of the River Plate Division, which comprised Argentina, Uruguay and Paraguay, from 1995 to 2000; and as President of South Latin America Division, comprising Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru and Uruguay, from 2000 to 2003.  In February 2003, Mr. Jordan was appointed Executive Vice President and Director of Operations for the Latin America Group and served in that capacity until February 2006.  Mr. Jordan was appointed President of the East, South Asia and Pacific Rim Group in February 2006.  The East, South Asia and Pacific Rim Group was reconfigured and renamed the Pacific Group, effective 1st January, 2007.

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.59.73

UK Pound

1

Rs.91.82

Euro

1

Rs.78.23

 

INFORMATION DETAILS

 

Report Prepared by :

MNL

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.