MIRA INFORM REPORT

 

 

Report Date :

01.03.2013

 

IDENTIFICATION DETAILS

 

Name :

BIRLA SUN LIFE INSURANCE COMPANY LIMITED

 

 

Registered Office :

One Indiabulls Centre, Tower 1, 15th and 16th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai – 400 013, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2012

 

 

Date of Incorporation :

04.08.2000

 

 

Com. Reg. No.:

11-128110

 

 

Capital Investment / Paid-up Capital :

Rs.19695.000 millions

 

 

CIN No.:

[Company Identification No.]

U99999MH2000PLC128110

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMB08828B

 

 

Legal Form :

A Closely Held Public Limited Liability Company

 

 

Line of Business :

Providing Life Insurance Solutions, Policies etc.

 

 

No. of Employees :

11160 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (44)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 42000000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct 

 

 

Litigation :

Clear

 

 

Comments :

Subject is a Birla group company.

 

It is a well established and a reputed company having a satisfactory track record. The company has performed well during 2012. There appears some accumulated losses recorded by the company. However, trade relations are reported to be decent. Business is active. Payments are reported to be usually correct and as per commitments.

 

In view of strong promoters, the company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

INDIAN ECONOMIC OVERVIEW

 

India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic liberalization, including industrial deregulation, privatization of state-owned enterprises, and reduced controls on foreign trade and investment, began in the early 1990s and has served to accelerate the country's growth, which has averaged more than 7% per year since 1997. India's diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services. Slightly more than half of the work force is in agriculture, but services are the major source of economic growth, accounting for more than half of India's output, with only one-third of its labor force. India has capitalized on its large educated English-speaking population to become a major exporter of information technology services and software workers. In 2010, the Indian economy rebounded robustly from the global financial crisis - in large part because of strong domestic demand - and growth exceeded 8% year-on-year in real terms. However, India's economic growth in 2011 slowed because of persistently high inflation and interest rates and little progress on economic reforms. High international crude prices have exacerbated the government's fuel subsidy expenditures contributing to a higher fiscal deficit, and a worsening current account deficit. Little economic reform took place in 2011 largely due to corruption scandals that have slowed legislative work. India's medium-term growth outlook is positive due to a young population and corresponding low dependency ratio, healthy savings and investment rates, and increasing integration into the global economy. India has many long-term challenges that it has not yet fully addressed, including widespread poverty, inadequate physical and social infrastructure, limited non-agricultural employment opportunities, scarce access to quality basic and higher education, and accommodating rural-to-urban migration.

Source : CIA

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

INFORMATION PARTED BY (GENERAL DETAILS)

 

Name :

Mr. Salunkhe

Designation :

Account Department

Contact No.:

91-22-39961000

Date :

27.02.2013

 

 

LOCATIONS

 

Registered Office :

One Indiabulls Centre, Tower 1, 15th and 16th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai – 400 013, Maharashtra, India

Tel No.:

91-22-43569000

Fax No.:

91-22-43568758

E-Mail :

ashish.lakhtakia@birlasunlife.com

puneet.bansall@birlasunlife.com

customerservice@birlasunlife.com

grouphelpline@birlasunlife.com

bsll@birlasunlife.com

Website:

www.insurance.birlasunlife.com

www.birlasunlife.com 

Location :

Owned

 

 

Corporate Office :

5th and 6th Floor, G-Corp Tech Park, Ghodbunder Road, Near Kasar Wadavali Police Station, Thane (West), Thane- 400601, Maharashtra, India

Tel. No.:

91-22-39961000

Location :

Owned

 

 

Branch Office :

Unit No.101, A Wing, Great Chambers, Near Gurdwara, Andheri Kurla Road, Andheri (East), Mumbai – 400069, Maharashtra, India 

Tel. No.:

91-22-67037871/74

 

Note:

As claimed by the concerned person. The company do not have any office at  Vaman Centre, 6th Floor, Makhwana Road, Off Andheri-Kurla Road,  Andheri (East), Mumbai – 400 059, Maharashtra, India

 

DIRECTORS

 

As on 20.06.2012

 

Name :

Mr. Kumar Mangalam Birla

Designation :

Chairman cum Managing Director

Address :

Mangal Aditnarayan, 20, Carmichael Road, Mumbai – 400 026, Maharashtra, India 

Date of Birth/Age :

14.06.1967

Qualification :

Chartered Accountant and MBA (London Business School)

Date of Appointment :

04.08.2000

DIN No.:

00012813

 

 

Name :

Mr. Ajay Srinivasan

Designation :

Director

Address :

91/101, Narain Terraces, 7 and 8 Floor, Union Road, Pali Hill, Bandra (West), Mumbai – 400 050, Maharashtra, India

Date of Birth/Age :

02.11.1963

Qualification :

BA with Honours in Economics and MBA (Indian Institute of Management, Ahmedabad)

Date of Appointment :

01.07.2010

DIN No.:

00121181

 

 

Name :

Mr. Bishwanath Mangilal Puranmalka

Designation :

Director

Address :

Antariksha, Flat No.182 19th Floor, 95/96, Kakasaheb Gadgil Marg, Prabhadevi, Mumbai – 400 025, Maharashtra, India

Date of Birth/Age :

02.11.1935

Date of Appointment :

04.08.2000

DIN No.:

00007432

 

 

Name :

Mr. Donald Alexander Stewart

Designation :

Director

Address :

Apartment 606, 10, Bellair Street, Toronto, Canada M5R3T8

Date of Birth/Age :

06.11.1946

Qualification :

Fellow of Institute of Actuaries and Degree in Natural Philosophy (University of Glasgow)

Date of Appointment :

24.12.2000

DIN No.:

00438164

 

 

Name :

Mr. Jayant Sudesh Kumar Dua

Designation :

Managing Director

Address :

B-66, Ground Floor, Sarvodaya Enclave, New Delhi – 110 017, India

Date of Birth/Age :

30.01.1965

Date of Appointment :

01.07.2010

DIN No.:

00629213

 

 

Name :

Mr. Suresh Narsappa Talwar

Designation :

Director

Address :

10, Shiv Shanti Bhavan, 146, Maharishi Karve Road, Churchgate Reclamation, Mumbai – 400 020, Maharashtra, India

Date of Birth/Age :

21.11.1938

Date of Appointment :

11.09.2001

DIN No.:

00001456

 

 

Name :

Mr. Venkatesh Satyaraj Mysore

Designation :

Director

Address :

688, Supraja, 15th Cross, 100 Feet Ring Road, J.P. Nagar, Phase – II, Bangalore – 560 078, Karnataka, India

Date of Birth/Age :

30.12.1958

Date of Appointment :

01.01.2008

DIN No.:

01401447

 

 

Name :

Mr. Gianprakash Dharamprakash Gupta

Designation :

Director

Address :

101, Kaveri, B Wing, Neelkanth, Valley, Rajawadi, Ghatkopar (East), Mumbai – 400 077, Maharashtra, India 

Date of Birth/Age :

11.01.1941

Date of Appointment :

11.09.2001

DIN No.:

00017639

 

 

Name :

Dr. Rakesh Naging Chand Jain

Designation :

Director

Address :

110/2, A wing, Quantum Park, Union Park Road, Khar (West), Mumbai – 400 052, Maharashtra, India

Date of Birth/Age :

19.01.1961

Date of Appointment :

16.06.2010

DIN No.:

00020425

 

 

Name :

Mrs. Tarjani Manmukram Vakil

Designation :

Director

Address :

A-1, Ishwardas Mansion, Nana Chowk, Mumbai – 400 007, Maharashtra, India

Date of Birth/Age :

30.10.1936

Date of Appointment :

16.06.2010

DIN No.:

00009603

 

 

Name :

Mr. Kevin David Strain

Designation :

Director

Address :

180, Watson Ave, Ontario, Oakville, Canada L6J3T8

Date of Birth/Age :

31.08.1966

Date of Appointment :

28.04.2012

DIN No.:

05262340

 

 

KEY EXECUTIVES

 

Name :

Mr. Ashish Lakhtakia

Designation :

Secretary

Address :

Flat No.103-104, B Wing, Riviera Tower, Lokhandwala Township, Kandivali (East), Mumbai – 400 101, Maharashtra, India

Date of Birth/Age :

25.04.1973

Date of Appointment :

27.04.2011

PAN No.:

ACDPL9207F

 

 

Name :

Mr. Salunkhe

Designation :

Account Department

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 20.06.2012

 

Names of Shareholders

 

No. of Shares

Aditya Birla Nuvo Limited, India

 

1457429995

Sun Life Financial (India) Insurance Investments Inc., Canada 

 

512070000

Anil Rastogi Jointly with Aditya Birla Nuvo Limited, India

 

1

BN Puranmalka Jointly with Aditya Birla Nuvo, Limited, India

 

1

Sushil Agarwal Jointly with Aditya Birla Nuvo Limited, India 

 

1

Manoj Kedia Jointly with Aditya Birla Nuvo Limited, India

 

1

Devendra Bhandari Jointly with Aditya Birla Nuvo Limited, India 

 

1

Total

 

1969500000

 

 

As on 20.06.2012

Equity Share Break up (Percentage of Total Equity)

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

26.00

Bodies corporate

74.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Providing Life Insurance Solutions, Policies etc.

 

 

Terms :

 

Selling :

Cheque and DD

 

 

Purchasing :

Cheque and DD

 

 

GENERAL INFORMATION

 

Customers :

Others

 

 

No. of Employees :

11160 (Approximately)

 

 

Bankers :

·         Axis Bank Limited

·         HDFC Bank

·         ICICI Bank Limited

·         State Bank of India

·         Union Bank of India Limited

·         Indusind Bank Limited

·         Canara Bank

·         Punjab National Bank

·         State Bank of Hyderabad

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name 1 :

S.R. Batliboi and Associates

Chartered Accountants 

Address :

6th Floor, Express Towers, Nariman Point, Mumbai – 400 021, Maharashtra, India

PAN No.:

AABFS3421N

 

 

Name 2 :

Fraser and Ross

Chartered Accountants

Address :

Deloitte Centre, Anchorage II, 100/2, Richmond Road, Bangalore – 560 025, Karnataka, India

PAN No.:

AAAFF0644S

 

 

Holding company :

Aditya Birla Nuvo Limited

CIN No.: L17199GJ1956PLC001107

 

 

Foreign Partner :

Sun Life Financial (India) Insurance Investments Inc.

 

 

Fellow Subsidiary :

v      Aditya Birla Finance Limited (Formerly known as Birla Global Finance Company Limited)

v      Aditya Birla Minacs Worldwide Limited (Formerly known as Transworks Information Services Limited)

v      Aditya Birla Minacs IT Services Limited (Formerly known as PSI Data Systems Limited)

v      Aditya Birla Money Mart Limited (Formerly known as Birla Sun Life Distribution Company Limited) (w.e.f. March 31, 2009)

v      Aditya Birla Money Insurance Advisory Services Limited (Formerly known as BSDL Insurance Advisory Services Limited (w.e.f. March 31, 2009)

v      Aditya Birla Money Limited (Formerly known as Apollo Sindhoori Capital Investments Limited) (w.e.f. March 6, 2009)

v      Aditya Birla Financial Services Private Limited (w.e.f. November 4, 2008)

v      Aditya Birla Financial Shared Services Limited

v      Aditya Birla Insurance Brokers Limited (Formerly known as Birla Insurance Advisory and Broking Service Limited) (w.e.f. August 18, 2010)

v      Madura Garments LifeStyle Retail Company Limited

 

 

 

 

CAPITAL STRUCTURE

 

As on 31.03.2012

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

3750000000

Equity Shares 

Rs.10/- each

Rs.37500.000 millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1969500000

Equity Shares 

Rs.10/- each

Rs.19695.000 millions

 

 

 

 

 

 

Of the above 1,457,430,000 Equity Shares (Previous Year: 1,457,430,000 equity shares) of Rs. 10/- each are held by Aditya Birla Nuvo Limited, the holding Company.


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2012

31.03.2011

31.03.2010

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

19695.000

19695.000

19695.000

2] Share Application Money

0.00

0.000

0.000

3] Reserves & Surplus

4800.000

4800.000

4800.000

4] (Accumulated Losses)

(13762.293)

(17225.082)

(20275.040)

5] credit/(Debit) / Fair Value Change account

0.047

0.001

0.305

NETWORTH

10732.754

7269.919

4220.265

 

 

 

 

POLICYHOLDERS FUNDS

 

 

 

Credit/(Debit) Fair Value Change Account

(1.577)

0.069

0.653

Policy Liabilities

14318.822

10608.571

7860.785

Insurance Reserves

0.000

0.000

0.000

TOTAL BORROWING

14317.245

10608.640

7861.438

 

 

 

 

Provision for linked liabilities

180060.213

170233.983

136542.641

Funds for Discontinued Policies

 

 

 

i) Discontinued on account of non-payment of premium

437.939

6.401

0.000

Credit/(Debit) Fair Value Change Account

866.046

4351.817

9130.333

TOTAL LINKED LIABILITIES

181364.198

174592.201

145672.974

 

 

 

 

Funds For Future Appropriation

 

 

 

Linked Liabilities

3958.870

4569.742

2984.243

TOTAL

210373.067

197040.502

160738.920

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

395.861

399.823

698.167

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

10153.273

6972.707

5043.972

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

Shareholders

19583.057

16033.543

10581.669

Assets held to cover linked liabilities

181364.198

174592.201

145672.974

Loans

250.239

263.070

265.468

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

0.000
0.000
0.000

 

Sundry Debtors

0.000
0.000
0.000

 

Cash & Bank Balances

6404.658
5885.242
5697.972

 

Other Current Assets

0.000
0.000
0.000

 

Loans & Advances

2380.549

1371.709

1215.350

Total Current Assets

8785.207
7256.951
6913.322

Less : CURRENT LIABILITIES & PROVISIONS

 
 
 

 

Sundry Creditors 

3040.571
3320.427
3279.234

 

Current Liabilities

6577.021
4687.859
4834.277

 

Provisions

541.176
469.507
323.141

Total Current Liabilities

10158.768
8477.793
8436.652

Net Current Assets

(1373.561)
(1220.842)
(1523.330)

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

210373.067

197040.502

160738.920

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2012

31.03.2011

31.03.2010

 

Premium Earned – Net

 

 

 

 

a) Premium

58853.594

56770.665

55056.579

 

b) Reinsurance Ceded

(1375.857)

(825.041)

(802.949)

 

c) Reinsurance accepted

--

--

--

 

Sub-total

57477.737

55945.624

54253.630

 

 

 

 

 

 

Income from investments

 

 

 

 

a) interest, Dividend and Rent – Gross

9567.643

7715.638

5215.712

 

b) Profit on sale / Redemption of investments

5822.017

15996.532

24129.090

 

c) (Loss) on sale / Redemption of investments

(13458.611)

(3894.870)

(3410.918)

 

d) transfer/Gain (Loss) on revaluation / change in fair value

(3485.771)

(4778.515)

14140.238

 

e) Gain / (Loss) on Amortisation

(77.958)

(119.398)

(42.599)

 

Sub-Total

(1632.680)

14919.387

40031.523

 

 

 

 

 

 

Other Income

 

 

 

 

a) contribution from the shareholders account

3287.343

619.836

4797.493

 

b) Others (interest etc.)

298.060

236.803

143.486

 

Sub-Total

3585.403

856.639

4940.979

 

Total (A)

59430.460

71721.650

99226.132

 

 

 

 

 

 

Commission

3254.002

3805.795

5161.974

 

Operating expenses related to insurance business

12151.175

12034.778

13267.526

 

Provision for Doubtful debts

--

--

--

 

Bad debts written off

--

---

--

 

Provision for tax

--

(5.875)

--

 

Provision (other than taxation)

 

 

 

 

a) for diminution in value of investments (net)

--

--

--

 

b) others

--

--

--

 

Total (B)

15405.177

15834.698

18429.500

 

 

 

 

 

 

Benefits paid (Net)

27046.221

19343.749

11387.815

 

Interim Bonus Paid

--

--

--

 

Change in valuation of liabilities in respect of life policies

 

 

 

 

a) Gross

4533.945

2779.908

4621.359

 

b) Fund Reserve

6340.460

28912.827

63703.604

 

c) Premium Discontinued Fund - Linked

431.538

6.401

--

 

d) (Amount ceded in Re-insurance)

(823.696)

(32.122)

(759.928)

 

c) Amount accepted in Re-insurance

--

--

--

 

Total (C)

37528.468

51010.763

78952.850

 

 

 

 

 

 

Surplus / (Deficit) (D)= (A)-(B)-(C)

6496.815

4876.189

1843.782

 

Appropriations

 

 

 

 

Transfer to shareholders account

7107.686

3290.689

149.123

 

Transfer to other reserves

--

--

--

 

Balance being funds for future appropriation

(610.871)

1585.500

1694.659

 

Total (D)

6496.815

4876.189

1843.782

 

 

 

 

 

 

The total surplus mentioned below

 

 

 

 

a) interim Bonuses paid

--

--

--

 

b) allocation of bonus to policyholders

--

--

--

 

c) surplus/(Deficit) shown in the revenue account

6496.815

4876.189

1694.659

 

Total Surplus [(a)+(b)+(c)]

6496.815

4876.189

1649.659

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2012

31.03.2011

31.03.2010

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

1.33

1.46

1.86

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.86

0.86

0.82

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

sundry creditors details:-

 

Particulars

31.03.2012

Rs. In Millions

31.03.2011

Rs. In Millions

31.03.2010

Rs. In Millions

Sundry Creditors *

3040.571
3320.427
3279.234

 

 
 
 

 

Note:

*There are no Micro, Small and Medium Enterprises to whom the Company owes dues, which are outstanding for more than 45 days as at 31st March 2012.This information as required to be disclosed under the Micro, Small and Medium Enterprises Development Act, 2006 has been determined to the extent such parties have been identified on the basis of information available with the Company.

 

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

Yes

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

----------------------

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

Yes

20]

Export / Import details (if applicable)

No

21]

Market information

----------------------

22]

Litigations that the firm / promoter involved in

----------------------

23]

Banking Details

Yes

24]

Banking facility details

No

25]

Conduct of the banking account

----------------------

26]

Buyer visit details

----------------------

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

 

CHARGES DETAILS

 

ENTITY

COMPETENT AUTHORITY

REGULATORY CHARGES

REGULATORY ACTION(S) / DATE OF ORDER

 FURTHER DEVELOPMENTS

Birla Sun Lifeinsurance Company Limited   

IRDA 

Took blanket approval for raising the limit up to 15% in respect of industry/group exposure

issued and sent cheque in favour of master policy holder in case of death claims

permitted various unlicensed individuals to solicit and procure business

imposed penalty Rs.0.600 Million

12- April -2012

 

Birla Sun Lifeinsurance Company Limited   

SEBI 

Launched unit linked insurance products (ulips) without obtaining requisite certificate of registration from sebi

restrained from issuing any offer document, advertisement or brochure soliciting money from investors or raise money from investors by way of new and/or additional subscription for any product (including ulips) having investment component in nature of mutual funds, till they obtain requisite certificate of registration from sebi from 09- April -2010 

Irda: irda vide order dated 10/04/2010 directed insurance companies to note that not withstanding said order of sebi ,they shall continue to carry out insurance business as usual including offering, marketing and servicing ulips in accordance with insurance act,1938, rules, regulations and guidelines issued there under by irda  

Birla Sun Lifeinsurance Company Limited   

Irda 

Defaulted in referral agreements

advised strictly adhere to provisions of insurance act, 1938 Rs.0

04-jan-2010

 

 

 

 

Note:

The registered office of the company has been shifted from One Indiabulls Centre, Tower 1, 15th and 16th Floor, Jupiter Mill Compound, 841, S.B Marg, Elphinstone Road Mumbai – 400013, Maharashtra, India to present address w.e.f. 22.10.2012

 

 

BACKGROUND

 

Subject headquartered at Mumbai, had commenced operations on 19th March 2001, after receiving the license to transact life insurance business in India from the Insurance Regulatory and Development Authority (‘IRDA’) on 31st January 2001. The license has been renewed annually and is in force as at 31st March 2012.

 

The Company is a joint venture between Aditya Birla Nuvo Limited, a Company of the Aditya Birla Group of India (74 percent) and Sun Life Financial (India) Insurance Investments Inc., subsidiary of Sun Life Assurance Company of Canada (26 percent). The Company offers non – participating linked and non-linked life insurance, health and pension products including riders for individual and group businesses. These products are distributed through individual agents, corporate agents, banks, brokers and other intermediaries across the country.

 

 

FINANCIAL PERFORMANCE

 

Macro-economic and industry challenges impacted the life insurance industry in FY2012. In this context, the Company’s sales performance was better than the industry. They reported weighted new business premium of Rs 18510.000 Millions for the year. Total premium amounted to Rs.58850.000 Millions and has seen a marginal growth over previous year.

 

They continued their journey of profitable growth in FY12. Their focus of creating efficiencies and improving the quality of business continues to dominate their strategic priorities. Additionally, they have undertaken several initiatives to augment their distribution capacities, optimize their product mix and improve customer management. These initiatives will be critical and will continue to serve as a guiding measure to help them achieve their long-term goals.

 

They are pleased to share that they achieved total premium revenue of Rs.58850.000 Millions registering a growth of 4% in the context of subdued growth in the industry. The Company recorded strong performance in FY12 across a range of key financial parameters:

 

·         The Company garnered weighted new business premium of Rs.18510.000 Millions on the back of strong sales of group business. They consolidated their position at no. 5 for overall new business in FY12, among the private players of the industry, compared to no. 6 position last year.

·         Renewal premium at Rs.39590.000 Millions saw a growth of 10%. With 13-month persistency at 82%, BSLI has one of the best persistency ratios amongst private insurers.

·         The Company registered strong growth in Net profit at Rs.4610.000 Millions against Rs.3050.000 Millions in previous year. The increase in profit was primarily attributed to strong in-force book, change in product structures and expense efficiencies.

·         Overall Commission ratio saw a decline to 5.5% in the current year from 6.9% in the previous year due to increase in contribution from renewal premium component and reduction in weighted new business commission rate.

·         Opex to total premium ratio reduced marginally in FY12 to 20.7% against 21.2% for FY11 as BSLI augmented its distribution capacities by adding new branches & front-line staff.

·         Strong solvency margin at 2.99 against the regulatory requirement of 1.5 indicating the stable financial position.

·         Given the robust financial performance, there has been no capital infusion for the past 2 years.

·         Considering the Company’s profitability, cash flow and capital position, an interim dividend was paid out for the first time at 5% of share capital amounting to Rs. 985.000 Millions (excl. Dividend Distribution Tax) in Q4 FY12.

 

They believe the Company is well-positioned to grow profitably and gain market share by leveraging its strong brand, innovative products, talented team and distribution reach.

 

BUSINESS REVIEW

 

Industry Scenario

 

Following the various regulatory developments, the life insurance premium continued to experience a fall in new business premium during FY12. Private players have seen a decline in their market share in individual life business from 57% for FY09 to 37% in FY12. The new business premium figures for FY12, segregated into H1 and H2 for understanding the traction witnessed in the second half, are summarize below:

 

 

              Particulars

NB Premium (Rs. In Millions)

Growth Rates (YoY)

H1FY12

(Apr-Sep’11)

H2FY12

(Oct’11-Mar’12)

H1FY12

(Apr-Sep’11)

H2FY12

(Oct’11-Mar’12)

 

Total

Private Players

87420.000

149410.000

-36%

-1%

LIC

182040.000

258820.000

-12%

28%

Total

269460.000

408240.000

-22%

15%

 

Individual

Private Players

68720.000

106500.000

-43%

-3%

LIC

103830.000

200370.000

-12%

29%

Total

172550.000

306870.000

-28%

16%

 

 

Over the last 18-24 months, the regulations have not only impacted new business sales but also the distribution mix, products & operating model across the industry. As a result, the key notable trends for the private players (Top 7 players) have been:

 

·         FY12 saw insurers proactively transitioning to a more balanced product mix & reviewing their distribution strategies.

·         Increase in demand for traditional products with industry’s contribution to traditional product mix well at around 80%% for FY12.

·         The industry today which comprises of 23 players currently saw a decline in its distribution capacities with the total number of agents declining from 30 Lakhs as on Mar’10 to 23 Lakhs in Dec’11. While the total no. of branches declining from 12,018 as on Mar’10 to 11,546 in Mar’ 12.

·         There was a visible shift in distribution mix for the private players with higher contribution from Bancassurance channel to New Business sales.

 

Summary of Operations and Business

 

The total gross premium amounted to Rs.58850.000 Millions driven by strong renewal premiums. Renewal premium at Rs.39590.000 Millions saw a growth of 10%. With 13-month persistency at 82%, BSLI has one of the best persistency ratios amongst private insurers.

 

The company garnered weighted new business premium of Rs.18510.000 Millions with a growth of (9%) against the industry growth of (17%). They improved their rank by one place over previous year both in individual new business (no. 6) and total new business (no. 5). Post the regulatory changes in Sep’10, they have changed their focus from selling largely unit-linked products to a balanced mix of unit-linked and traditional products with higher focus on higher sum assured, long-term tenure and offering basic guarantees.

 

BSLI continues to follow a successful multi-channel distribution strategy with over 600 branches, 5 bank partners and around 200 third party distributors.

 

Agency channel continues to be the Company’s largest distribution channel contributing to 64%of the individual life business and registered new business premium of Rs.9730.000 Millions. The Company gradually augmented its distribution capacities in terms of new branches and Front Line Staff (FLS) during the year. They estimate that they are ranked amongst the top 3 private life insurers in terms of new business revenue from agency channel and have consistently been amongst the top quartile in terms of agents/FLS productivity. Going forward, the Company will continue to create capacities that are sustainable in the long-run and will continuously evaluate options to variabilize its cost structure in the agency channel.

 

The year saw their Bancassurance channel delivering an Annualized Premium Equivalent (APE) in excess of Rs.2000.000 Millions. With a strong existing bancassurance model to leverage, they are confident that they will be making further in-roads in this channel in the years to come. They are keen to tie-up with a large retail bank partner which will help us achieve high efficiencies and will lead an optimal channel mix in future. Over the past 12 months, the Company has built considerable momentum in this area. Further, the proposed regulatory guidelines on bancassurance are expected to provide opportunities to the Company for additional tie-ups.

 

Over the past few years, a strong franchise network has been created in the Corporate Agent and Broker (CAB) segment. This business, which currently contributes to 15% of new business sales, saw an APE of Rs.2090.000 Millions in FY12. Their new CAB partners have contributed significantly to new business in FY12 due to addition of new capacities and they are continuously on the look-out for new CAB partners. The endeavor going forward will be to cement their relationships with top 5-10 distributors.

 

The year also saw Group Business contributing first year premium of Rs. 6760.000 Millions. Their performance was strong driven by improvement in product lines and focus on increasing their penetration which helped us achieve 2nd rank amongst private insurers as on March 31, 2012. The new segmentation and organization structure yielded strong and positive results, and they achieved a growth of 147% in new business.

 

During the year, the Company filed several new products with the Regulator to focus on under-penetrated segments and to broad-base its product mix. During FY13, keeping in mind the challenges of slow product approvals,

 

·         The Company’s priority will be to build a full suite of traditional products by launching straight forward, need-based products aimed at providing consumers simple solutions.

·         Additionally, they will look at expanding their Unit-linked product (ULIP) portfolio and tap new customer segments around pension, health, group business, etc.

·         The Company will continue to pursue its balanced product mix strategy of ULIP and Non ULIP to cater to various customer segments and keeping in mind interests of all stakeholders i.e. customers, distributors and shareholders.

 

Assets under Management (AUM) grew from Rs. 197600.000 Millions in FY11 to Rs. 211000.000 Millions in FY12. For all its unit-linked funds, the Company delivered superior fund performance across the board, consistently beating its benchmark targets. 100% of the funds outperformed their respective (internal) benchmark over long-term (across 3- 5 yrs).

 

The Company has been meeting its target for rural and social sectors since inception. As in the previous years, the Company complied with both rural and social obligations as mandated by the IRDA and wrote 256,226 policies in FY12. In addition to this, the group insurance cover under social obligations was written for 63,357 lives.

 

The Company undertook several measures to further improve the health metrics for the business. Maintaining a high level of persistency is important to their financial results, as a large block of in-force policies provides us with regular revenues in the form of renewal premiums. As per IRDA disclosures, the Company is among the top 3 companies (across top 7 players) in terms of 13 month persistency. The Company has further intensified its efforts in this area in the current fiscal with increasing customer engagement through various touch-points, institutionalizing welcome calls, promoting need-based selling, and launching revival campaigns. These initiatives yielded good results with the Company maintaining its 13-month persistency at 82%.

 

The Company continues to leverage technology and improve customer centricity for achieving its business goals and creating a robust customer service platform to differentiate on customer service. The Company has laid the foundation for creating digital footprint by improving customer self-service and creating enablers for their distributors. The Company developed an online customer enrollment application and enabled more self-servicing options. To improve distributors’ performance, the Company leveraged technology to provide ondemand tracking of information related to sales activity and performance.

 

Proactive measures have been undertaken to strengthen compliance and risk management function given the Company’s focus to maintain robust internal controls, mitigate risks and improve sales and in spirit and thereby maintain the reputation of being one of most compliant insurance company in an environment of increasing regulatory oversight.

 

Their investment in branding yielded good results with the consideration scores (i.e. likelihood of prospective customers to purchase a policy) showing improvements. Going forward strength of BSLI brand is expected to become more important and they continue to strengthen their brand performance through an optimal mix of above-the-line and below-the-line activities.

 

OUTLOOK FOR THE INDUSTRY AND COMPANY

 

Since the introduction of significant regulatory changes about 18 months back, there has been a perceptible slowdown in the industry. However, this has given an opportunity to existing insurance players to review their operating models to drive higher efficiencies and focus on more balanced growth objectives.

 

The Company continues to be optimistic on the future potential of the life insurance sector over the medium to long term. India has several structural advantages in terms of favorable demographics and high rate of financial savings. Greater certainty of regulation, improving macroeconomic environment, increasing product offerings and evolving distribution channels would further enhance growth and profitability.

 

The Company has identified the following key areas to strengthen its competitive and financial position in the coming years:

 

·         Focus on increasing value proposition in products for customers and focusing on balanced product mix between ULIP and non-ULIP products with a view to targeting all customer segments.

·         Driving distribution efficiencies in Agency channel and focusing on maintaining an equitable channel mix by leveraging bancassurance channel.

·         Focus on improving quality of business.

·         Focus on increasing customer retention and increasing customer life time value.

·         Focus on leveraging technology further for increasing customer empowerment, enhancing customer experience and supporting distributors.

 

AWARDS/ RECOGNITIONS

 

In addition to recognitions that Company’s claims department has received, BSLI has also won the following awards during FY12:

 

Company Awards:

 

          Prestigious "Gold Trophy" in Excellence in Financial reporting from "The Institute of Chartered Accountants of India (ICAI)" for the Financial year 2011 after 2 silver Trophies in the previous years

          2nd runners up at “Best Presented Accounts & Corporate Governance Disclosures Awards 2011” from South Asian Federation of Accountants (SAFA) in the Insurance sector

          Golden Peacock Award for Excellence in Corporate Governance for the year 2010-11

 

Marketing Awards

 

·         Go Green Campaign by BSLI – Contactibility and building subscription for e-statement was also chosen for Webby Nomination 2011 - The Webby Awards is the leading international award honouring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences

·         The Internet Advertising Competition (IAC) Awards 2011 produced by the Web Marketing Association, USA to honoured excellence in online advertising to Child Solutions Campaign – NOT JOB BUT PASSION

·         Goafest Creative & Media Abby Awards 2011 awarded

 

 

In Creative

 

·         Silver in the ‘Direct Marketing - Flat Mail’ category for Birla Sun Life Insurance - Flip Book Flat Mailer

 

In Media

 

·         Silver in the ‘Best Use Of Never Before Media’ category for Birla Sun Life Insurance – They Cover Everything (during Ganesh festival)

·         Bronze in the ‘Best Use Of Outdoor & Ambient Media’ category for Birla Sun Life Insurance - They Cover Everything (during Ganesh festival)

·         Internet Advertising Competition Awards 2011 (The Internet Advertising Competition (IAC)) Awards has awarded for Birla Sun Life Insurance – Not Jobs But Passion campaign as a “Best Insurance Integrated ad campaign”

·         BBC.com-Campaign India Digital Media Awards 2011 honored BSLI with a Gold in the “financial services website” category for Birla Sun Life Insurance – Not Jobs But Passion micro site

·         Internet Advertising Competition Awards 2011 (The Internet Advertising Competition (IAC) Awards has awarded for Birla Sun Life Insurance – Not Jobs But Passion campaign as a “Best Insurance Integrated ad campaign”

·         Advertising Agencies Association of India & Advertising Club Bombay awarded a bronze under Media Abby Awards at Goa Fest 2011 as – Best Never Before use of Media

·         Advertising Agencies Association of India & Advertising Club Bombay awarded a Gold under Creative Abby Awards at Goa Fest 2011 as – Direct marketing Dimensional Mail

·         Advertising Agencies Association of India & Advertising Club Bombay awarded a Silver under Creative Abby Awards at Goa Fest 2011 as – Direct marketing Flat Mail

·         Advertising Agencies Association of India & Advertising Club Bombay awarded a Silver under Best use of Outdoor & Ambient media Awards at Goa Fest 2011 as – Direct marketing Flat Mail

·         BBC.com-Campaign India Digital Media Awards 2011 honored BSLI with a Gold in the “financial services website” category for Birla Sun Life Insurance – Not Jobs But Passion micro site

 

 

CONTINGENT LIABILITY:

 

Particulars

31.03.2012

(Rs. In Millions)

31.03.2011

(Rs. In Millions)

Partly paid-up investments

0.000

450.000

Claims, other than against policies, not acknowledged as debts by the Company

24.414

4.707

Underwriting commitments outstanding

0.000

0.000

Guarantees given by or on behalf of the Company

0.000

0.000

Statutory demands / liabilities in dispute, not provided for

Refer Note Below

Refer Note Below

Reinsurance obligations to the extent not provided for in the accounts.

0.000

0.000

Others *

153.338

118.935

 

Represents potential liability to the Company (net of reinsurance) in respect of cases fi led against the Company’s decision of repudiation of death claims and customer complaints.

 

Note: The company has received Show Cause-Cum-Demand notices in earlier period relating to Service Tax demands related to excess utilisation of CENVAT credit against liability on risk premium and payment of reimbursements to agents aggregating to Rs.309.471 Millions (previous year Rs.443.025 Millions) plus applicable interest and penalty, which is contested.

 

 

fixed assets:

 

v      Goodwill

v      intangibles (Software’s)

v      Land – Freehold Property

v      Buildings

v      Furniture and Fittings

v      Information Technology

v      Equipment

v      Vehicles

v      Office Equipment

v      Others (Leasehold Improvements)

 

WEBSITE DETAILS:

 

PRESS RELEASE

 

BIRLA SUN LIFE LAUNCHES NEW PENSION PLAN 

 


Birla Sun Life Insurance today launched a new pension plan, BSLI Empower, which would help customers accumulate their premiums and the investment returns into a corpus for their retirement needs. 

 

he plan offers customers a choice to select the premium amount, vesting date and risk profile, the private sector insurer said. The premium accumulated till the vesting period will be invested in equity or debt depending on the risk appetite of the customer.

 

After the customers decide to vest their policy, they would enter the 'income phase', where the corpus will be used to purchase annuity to ensure a stream of regular income payable for the rest of their lives. The plan offers guaranteed additions from the sixth policy anniversary onwards. 


The corpus would be managed by BSLI based on the customer's chosen vesting date and risk profile to meet their retirement objectives. The company is a joint venture between Aditya Birla Group and Sun Life Financial, Canada-based international financial services organisation.

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.53.77

UK Pound

1

Rs.81.57

Euro

1

Rs.70.68

 

 

INFORMATION DETAILS

 

Information Gathered by :

PLK

 

 

Report Prepared by :

NTH

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

4

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

No

--OTHER ADVERSE INFORMATION

YES/NO

No

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

No

--EXPORT ACTIVITIES

YES/NO

No

--AFFILIATION

YES/NO

Yes

--LISTED

YES/NO

No

--OTHER MERIT FACTORS

YES/NO

Yes

TOTAL

 

44

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.