MIRA INFORM REPORT

 

 

Report Date :

09.03.2013

 

IDENTIFICATION DETAILS

 

Name :

DROGUERIA HERMEL S.A. DE C.V.

 

 

Registered Office :

Sierra Madre Norte 20 Bis de la Residencial Montebello

 

 

Country :

El Salvador

 

 

Financials (as on) :

31.12.2011

 

 

Date of Incorporation :

26.04.1993

 

 

Legal Form :

Stock Company of Variable Capital

 

 

Line of Business :

Importation, commercialization and distribution of products under two major categories: Inputs for the food industry and end consumer products.

 

 

No. of Employees :

50

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

Payment Behaviour :

Usually correct

Litigation :

Clear

 

NOTES :

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – June 30th, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

El Salvador

B2

B2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

EL SALVADOR - ECONOMIC OVERVIEW

 

The smallest country in Central America geographically, El Salvador has the third largest economy in the region. With the global recession in 2009, real GDP contracted by 3.1%. The economy slowed even further during 2010-12. Remittances accounted for 17% of GDP in 2011 and were received by about a third of all households. In 2006, El Salvador was the first country to ratify the Dominican Republic-Central American Free Trade Agreement (CAFTA-DR), which has bolstered the export of processed foods, sugar, and ethanol, and supported investment in the apparel sector amid increased Asian competition. El Salvador has promoted an open trade and investment environment and has embarked on a wave of privatizations extending to telecom, electricity distribution, banking, and pension funds. The Salvadoran Government maintained fiscal discipline during post-war reconstruction and reconstruction following earthquakes in 2001 and hurricanes in 1998 and 2005. Taxes levied by the government include a value added tax (VAT) of 13%, income tax of 30%, excise taxes on alcohol and cigarettes, and import duties. The VAT accounted for about 51.7% of total tax revenues in 2011. El Salvador's external debt amounts to about one-fourth of GDP. In 2012, El Salvador successfully completed a $461 million compact with the Millennium Challenge Corporation (MCC) - a United States Government agency aimed at stimulating economic growth and reducing poverty in the country's northern region, the primary conflict zone during the civil war, through investments in education, public services, enterprise development, and transportation infrastructure. In December 2011, the MCC approved El Salvador's eligibility to develop a proposal for a program for consideration

Source : CIA


IDENTIFICATION

 

 

CORRECT COMPANY NAME

DROGUERIA HERMEL S.A. DE C.V.

TRADE NAME

HERMEL S.A. DE C.V.

TAXPAYER REGISTRATION

NIT 06142604931011

MAIN ADDRESS

Sierra Madre Norte 20 Bis de la Residencial Montebello

DEPT/PROV/REGION/STATE

San Salvador / San Salvador

COUNTRY

EL SALVADOR

TELEPHONE

(503) 22180800 - 22749644

E-MAIL

contabilidad@hermel-sa.com

WEB

www.hermel.com.sv

 

SUMMARY

Date of foundation

1993

Capital stock

US$.478,160.= Dollars

Shareholders' equity

896,851.10 US$ Dollars (31DEC2011)

Annual revenues

US$ 2,923,046.35 US$ Dollars (31DEC2011)

Profits (loss)

447,927.90 US$ Dollars (31DEC2011)

permanent employees

50

Chief Executive

MELARA LARA, SALVADOR WALTER REYNALDO

Disposition

Poor. Very few information was given. Politely.

Payments policy

Usually to terms/good

 

 

 

LEGAL BACKGROUNDS

 

LEGAL STATUS

Stock Company of Variable Capital

 

 

DATE OF INCORPORATION

26APR1993

 

 

PLACE OF REGISTRY

San Salvador

 

 

REGISTRATION

N° 23, Book 943 - Registry of Commerce

 

 

CURRENT PAID-IN CAPITAL

US$.478,160.= Dollars

 

 

SHAREHOLDERS EQUITY

896,851.10 US$ Dollars (31DEC2011)

 

 

CLASS OF SHARES

Registered

LISTED AT STOCK EXCHANGE

No

CURRENT EXCHANGE RATE (US$)

C/.8.75 per USD1.00

 

 

 

 

DIRECTORS - EXECUTIVES - SHAREHOLDERS

 

 

FULL NAMES / COMPANY NAME

TITLE

%PART.

SINCE

MELARA LARA, SALVADOR WALTER REYNALDO

Gen.Manager/Fin.Manager

97.50%

 

HERRERA DE MORALES, ROSA EVELYN

Administrative Manager

 

 

GOMEZ, BARBARA

General Accountant

 

 

ARGUETTA, CARLOS

Exports Coordinator

 

 

BENITEZ CISNEROS DE MELARA, ANA DEL ROSARIO

Shareholder

2.50%

 

 

 

 

WHO IS WHO?

 

MELARA LARA, SALVADOR WALTER REYNALDO

TITLE

Gen.Manager/Fin.Manager

NATIONALITY

Salvadorian

D.O.B.

30MAR1959

ID

DUI 00813512-6

CIVIL STATUS

Married to Ana Del Rosario Benitez Cisneros

PROFESSION

Business Administrator

TAX ID

0614200359005-7

BACKGROUND INFORMATION

Parents: Jose Melara Barrera and Anita Lara Ramos.
 
Has business as an individual.

 

 

 

 

BENITEZ CISNEROS DE MELARA, ANA DEL ROSARIO

TITLE

Shareholder

NATIONALITY

Salvadorian

D.O.B.

1961

CIVIL STATUS

Married to Salvador Walter Reynaldo Melara Lara

PROFESSION

Public Accountant

 

 

 

 

 

 

BUSINESS HISTORY

 

The Company was incorporated to continue operating "DROGUERIA HERMEL" a personal business owned by Salvador Walter Reynaldo Melara Lara, which was founded in 1982; and subsequently contributed for the incorporation of the current company.
 
HERMEL S.A. DE C.V., was founded in San Salvador, El Salvador in April 1987.  At the beginning, it was only engaged in the representation of other multinational companies from United States, Germany and  Spain, manufacturers of additives and raw materials for the food industry in the Salvadorian market.
 
In 1990, HERMEL started its operations in the distribution and manufacturing of own raw material. The first production line was composed by: coloring, flavoring, essences, chemicals (preservatives) and stabilizers. In 1995, HERMEL invested in a range of products such as baking powder, desserts, spices and mixes for bakery.
 
In 1998, the Company created the export area intended to the Central America market. HERMEL exports directly to Guatemala and Costa Rica through a strategic Alliance with the Brittish company Burns Philip and the manufacturing of Fleischamnn brand. The export to Nicaragua and Honduras is carried out through dealers.
 
In 2000 HERMEL expanded their range of production. Since then, the Company started producing consumer goods like atole, soy beverage (Soyalin), spices, gelatins, etc. 
 
During 2004, thanks to USAID-EXPRO support, HERMEL began exports to the United States market by means of contracts with respectable distributors.  Likewise, in 2004 a solid alliance with a distributor of the CARICOM zone and Trinidad & Tobago was established.  
 
Taking advantage of the opening of the Central American market in exports and the Central American Free Trade Agreement with the United States, HERMEL pioneered in 2006 in exporting products such as atole, gelatins, spices and Soyalin, to the North American market, mainly in cities such as Las Vegas and Los Angeles.  
 
In 2007 HERMEL managed to successfully obtain the certification ISO 9001-2000 which is renewed annually, thus guaranteeing great standards of quality to all of their products.
 
In 2008 the star brand "Soyalin" is relaunched with an improved formula and new packing, which was successfully received by the consumer.  

 

 

 

BUSINESS

 

SIC Classification
5 1 - WHOLESALE TRADE-NON-DURABLE GOODS. (Papers, Perfumes, drugs, hardware, Groceries, apparel, food, dairy products, beverages.)

Main activity

Importation, commercialization and distribution of products under two major categories: Inputs for the food industry and end consumer products.
 
Main products include: Baking powder, baking mixes, basic dyes, spices, , food flavorings.
 
The consumer category includes soy beverages, gravies, jellies, sauces, spices, among others.
 
Brands: "SOYALIN", "VITARINA", "INSTANT ATOLE", "HERMEL", "GELLI"

Import

Yes

Country

Spain, Mexico, USA, Holland, Germany, China and France

Export

Yes

COUNTRY

Central America, Mexico and USA, via bank transfers

% CASH SALES / METHOD

20%

% Credit SALES / Terms

80% (30 days)

% Ventas exterior (Paises)

25%

SELLING TerritorY

Domestic market -75%

EMPLOYEES

50

LOCATION

PREMISES

Own

AREA

Large premises

OTHER PREMISES

Headquarters and commercial offices operate at the above address.
Found no other premises.

Comments

 

The Company has two commercial units:
 
- CONSUMER PRODUCTS: Sale of instant powder beverage (Atol and vitarina), desserts (jelly, pudding, custard and whipped cream), sauce (Worcestershire sauce, soy, hot sauce), condiments (seasoning, tortilla soup)
- INDUSTRIAL PRODUCTS: Flavors, colorings, chemicals for the food industry and supplies for baking (baking powder, custard and whipped cream)
 
Main customer is El Eden Inc (USA)

 

 

 

FINANCIAL INFORMATION

 

Disposition

Poor. Very few information was given. Politely.

Interviewee(s)

People at the Accounting Department

Information provided

Despite the efforts made, it was not possible to contact main executives of the Company.
 
People at the Accounting Department only confirmed general information and said they were very busy to disclose the financials. They only referred that figures for the FY 2012 were not still available.
 
Latest available information in our databases is Balance Sheet for the FY as of 31/12/2011 (12 months), expressed in US$ Dollars.

 

BALANCE SHEET

Balance sheet date

31DEC2011

31DEC2010

 

 

Type of balance sheet

Annual

Annual

 

 

Period

12 months

12 months

 

 

Currency

US$ Dollars

US$ Dollars

 

 

Exchange rate per US$

1

1

 

 

A S S E T S

 

 

 

 

Cash/bank

 

36,762.42

 

 

Receivables

 

283,002.61

 

 

Inventory

 

483,595.39

 

 

Others

 

-9,463.19

 

 

Current Assetsd

935,107.16

793,897.23

 

 

Fixed

539,057.89

532,035.12

 

 

Total Assets

1,474,165.05

1,325,932.35

 

 

L I A B I L I T I E S

 

 

 

 

Bank/Suppliers

 

119,787.32

 

 

Others

 

193,510.32

 

 

Current liabilities

577,313.95

313,297.64

 

 

Long term

0.00

 

 

 

Others

 

147,424.57

 

 

TOTAL LIABILITIES

577,313.95

460,722.21

 

 

S H A R E H O L D E R S'  E Q U I T Y

 

 

 

 

Capital

 

310,876.00

 

 

Reserves

 

95,632.00

 

 

Profits (Loss)

 

458,702.14

 

 

Total shareholders equity

896,851.10

865,210.14

 

 

Total Liab. / Sh. equity

1,474,165.05

1,325,932.35

 

 

Sales

2,923,046.35

 

 

 

Profit (Loss)

447,927.90

458,702.14

 

 

 

R A T I O

 

Liquidity ratio

1.62

Current assets / Current liabilities

Debt-to-equity ratio

155.35 %

(Shareholders' equity / Current liabilities %)

Profitability margin

15.32 %

(Profits / Sales %)

Working capital

357,793.21

(Current assets - Current liabilities)

FINANCIAL SITUATION

Taking into account the last Financial Statement submitted and/or other factors analyzed, we believe that financial Situation of the Company is GOOD due to the following considerations:
- Liquidity Ratio is higher or similar than industry average
- Positive working capital allows the Company to comply with payments promptly
- Shareholders' equity covers its current liabilities largely
- Economic results have been positive

Property of company comments

 

REAL ESTATES:  The Company owns the facilities where it operates: Calle Sierra Madre Norte 20 Bis de la Residencial Montebello, San Salvador.
 
VEHICLES: The Company owns the following vehicles:
(01) Motorcycle Brand "Honda", model 2007, plate M57821
(01) Panel "CHEVROLET", 2006, plate P84365
(01) Automobile trademark "BMW", 2006, plate P114772
(01) Truck "ISUZU", 2005, plate C86015
(01) Automobile "MITSUBISHI", 2005, plate P131307
(01) Automobile brand "TOYOTA", 2004, shooting plate P240740
(01) Pick Up "NISSAN", 2003, plate 329919
(01) Truck  "ISUZU", model 2003,  plate P508058
(01) Automobile trademark "BMW", 1998, plate P413518
(01) Pick Up "TOYOTA", 1996,  plate P574359
(01) Automobile "CHEVROLET", 1995, plate P277343

 

 

 

 

 

INSURANCE

COMPANY

AGAINST

EXPIRATION

ASEGURADORA SALVADOREÑA SA

All risk

Yearly

 

 

TRADE REFERENCES, CREDIT BUREAU, LAWSUITS, BANKS


(Confidential Information)

TRADE REFERENCES

Supplier: MATRICERIA ROXY SA DE CV

Tel.: (503) 22140500

Country: EL SALVADOR

Goods/Services? : Plastics containers

 

 

Highest credit? : US$ 15,000.=

 

 

Client since? : 1985

Terms? : 30 days

Performance? : Prompt

Supplier: BRENNTAG EL SALVADOR

Tel.: (503) 22941877

Country: EL SALVADOR

Goods/Services? : Chemicals

 

 

Highest credit? : US$ 14,000

 

 

Client since? : 2002

Terms? : 45 days

Performance? : Prompt

Supplier: DUISA S.A. DE C.V.

Tel.: (503) 22349600

Country: EL SALVADOR

Goods/Services? : Chemicals

 

 

Highest credit? : US$ 5,000.=

 

 

Client since? : 2002

Terms? : 30 days

Performance? : Prompt

 

Note : Other suppliers did not provide information or could not be consulted

 

Supplier

Country

TRANSMERQUIM DE EL SALVADOR

EL SALVADOR

PAPELES COMERCIALES S.A.

EL SALVADOR

COSMOCEL S.A. DE C.V.

MEXICO

AUTO FÁCIL S.A.

EL SALVADOR

C.P. INGREDIENTES S.A. DE C.V.

MEXICO

R.C. TREATT & CO. LTDA.

UNITED KINGDOM

 

LAWSUITS

No legal actions or claims have been initiated against this Company.

 

CREDIT HISTORY

Previous reports show payments made on time.

 

 

 

GENERAL INFORMATION

 

REPUTATION

 

NOTHING AGAINST COMPANY

 

 

 

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.54.40

UK Pound

1

Rs.81.56

Euro

1

Rs.71.23

 

 

INFORMATION DETAILS

 

Report Prepared by :

PDT

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.