MIRA INFORM REPORT

 

 

Report Date :

23.03.2013

 

IDENTIFICATION DETAILS

 

Name :

ELIDE  FIRE  BALL  PRO  CO.,  LTD.

 

 

Formerly Known as:

SIAM  SAFETY  PREMIER  COMPANY  LIMITED

 

 

Registered Office :

54  Moo  6,  T. Naklua,  A. Banglamung, Chonburi  20150

 

 

Country :

Thailand

 

 

Financials (as on) :

31.12.2011

 

 

Date of Incorporation :

25.06.1999

 

 

Com. Reg. No.:

0205542003581

 

 

Legal Form :

Private  Limited  Company

 

 

Line of Business :

Manufacturer  and  distributor of fire  extinguishing  ball  products

 

 

No. of Employees :

35

 

RATING & COMMENTS

 

MIRA’s Rating :

Ca

 

RATING

STATUS

PROPOSED CREDIT LINE

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

 

Status :

Moderate  

 

 

Payment Behaviour :

Slow

 

 

Litigation :

---

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – June 30th, 2012

 

Country Name

Previous Rating

(31.03.2012)

Current Rating

(30.06.2012)

Thailand

B1

B1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

thailand - ECONOMIC OVERVIEW

 

With a well-developed infrastructure, a free-enterprise economy, generally pro-investment policies, and strong export industries, Thailand enjoyed solid growth from 2000 to 2007 - averaging more than 4% per year - as it recovered from the Asian financial crisis of 1997-98. Thai exports - mostly machinery and electronic components, agricultural commodities, and jewelry - continue to drive the economy, accounting for more than half of GDP. The global financial crisis of 2008-09 severely cut Thailand's exports, with most sectors experiencing double-digit drops. In 2009, the economy contracted 2.3%. In 2010, Thailand's economy expanded 7.8%, its fastest pace since 1995, as exports rebounded from their depressed 2009 level. Steady economic growth at just below 4% during the first three quarters of 2011 was interrupted by historic flooding in October and November in the industrial areas north of Bangkok, crippling the manufacturing sector and leading to a revised growth rate of only 0.1% for the year. The industrial sector is poised to recover from the second quarter of 2012 onward, however, and the government anticipates the economy will probably grow between 5.5 and 6.5% for 2012, while private sector forecasts range between 3.8% and 5.7%.

 

Source : CIA

 

 

 


Company name

 

ELIDE  FIRE  BALL  PRO  CO.,  LTD.

 

[FORMER  :  SIAM  SAFETY  PREMIER  COMPANY  LIMITED]

 

 

SUMMARY

 

BUSINESS  ADDRESS                          :           54  MOO  6,  T. NAKLUA,  A. BANGLAMUNG,

                                                                        CHONBURI  20150,  THAILAND

TELEPHONE                                        :           [66]   38  414-184-5

FAX                                                      :           [66]   38  414-186

E-MAIL  ADDRESS                               :           infor@elidefire.com

REGISTRATION  ADDRESS                  :           SAME  AS  BUSINESS  ADDRESS

 

ESTABLISHED                                    :           1999

REGISTRATION  NO.                           :           0205542003581

TAX  ID  NO.                                         :           3201067407

CAPITAL REGISTERED                        :           BHT.   32,000,000

CAPITAL PAID-UP                                :           BHT.   32,000,000

SHAREHOLDER’S  PROPORTION        :           THAI        :    100%

FISCAL YEAR CLOSING DATE             :           DECEMBER   31            

LEGAL  STATUS                                  :           PRIVATE  LIMITED  COMPANY

EXECUTIVE                                         :           MR. PHANAWATNAN  KRAIMART,  THAI

                                                                        MANAGING  DIRECTOR           

 

NO.  OF  STAFF                                   :           35

LINES  OF  BUSINESS                         :           FIRE  EXTINGUISHING  BALL  PRODUCTS

                                                                        MANUFACTURER  AND  DISTRIBUTOR

                                                                         

 

CORPORATE  PROFILE

 

OPERATING  TREND                            :           STABLE                       

PRESENT  SITUATION                         :           OPERATING  NORMALLY                     

REPUTATION                                       :           FAIR  WITH  NORMAL  BUSINESS  ENGAGEMENT

MANAGEMENT  STANDARD                 :           MANAGEMENT  WITH  FAIR  PERFORMANCE              

 

 

 

 


HISTORY

 

The  subject  was  established  on  June  25,  1999  as  a  private  limited  company  under  the  originally  registered  name  “Siam  Safety  Premier  Company  Limited” by  Thai groups,    with  the  business  objective  to  manufacture  and  distribute  fire  extinguishing  ball  products  to  domestic  market.  On  June  28,  2012,  its  registered  name  was  changed  to  ELIDE  FIRE  BALL  PRO  CO.,  LTD.  It  currently  employs  35  staff.  

 

The  subject’s  registered  address  is  54  Moo  6,  T. Naklua,  A. Banglamung,  Chonburi  20150,  and  this  is  the  subject’s  current  operation  address.  

 

 

THE  BOARD  OF  DIRECTOR

 

Mr. Phanawatnan  Kraimart

 

 

AUTHORIZED  PERSON

 

The  above  director    signs  on  behalf  of  the  subject  with  company’s  affixed.

 

 

MANAGEMENT

 

Mr. Phanawatnan  Kraimart   is  the  Managing  Director.

He  is  Thai  nationality  with  the  age  of  49  years  old.  

 

Ms. Kaesinee  Kraimart   is  the  Marketing  &  Sales  Manager.

She  is  Thai  nationality.  

 

 

BUSINESS  OPERATIONS

 

The  subject  is  engaged  in  manufacturing  and  distributing of  fire  extinguishing  ball  products,  under  its  owned  brand  “ELIDE  FIRE”.

 

PURCHASE

Most  of   raw  materials  & chemicals  are  purchased  from  local  suppliers,  the  remaining  is  imported  from  Republic  of  China  and  Japan.

 

SALES 

80%  of  the  products  is  exported  to  Turkey,  Africa,  U.K.,  Germany,  India,  Belgium,  Russia,  Korea  and  Hong  Kong,  the  remaining  20%  is  sold  locally. 

 

SUBSIDIARY  AND  AFFILIATED  COMPANY

The  subject  is  not  found  to  have  any  subsidiary  or  affiliated  company  here  in  Thailand.

 

LITIGATION

 

Bankruptcy  and  Receivership

There  are  no  litigation  on  bankruptcy  and  receivership  cases  filed  against  the  subject  found  at  Legal  Execution  Department  for  the  past  five  years.

 

Others

There  are  no  legal  suits  filed  against   the  subject  for  the  past  two  years.

 

CREDIT  

Sales  are  by  cash  or  on  the  credits  term  of  30-60  days.

Local  bills  are  paid  by  cash  or  on  the  credits  term  of  30-60  days.

Imports  are  by  T/T.

 

BANKING

Bangkok  Bank  Public  Co.,  Ltd.

Kasikornbank  Public  Co.,  Ltd.

 

EMPLOYMENT

The  subject  currently  employs  35  staff.  

 

LOCATION  DETAILS

The  premise  is  owned for  administrative  office  at  the  heading  address.  Premise  is  located  in  provincial.

 

Factory  and  warehouse  are  located  at  14/8-9  Moo  1,  T. Khaomaikaew,  A. Banglamung,  Chonburi  20150.

 

COMMENT

The  company   is   a  manufacturing  of  the  firefighting  products  with  widespread  in Thailand  market  and well known  of  its  high  performance and  technology.  As  well  its  name  is  also well  recognized  for  supporting  international  market  penetration  with full  range  of  product  line.

 

The  subject  has  attained   a  solid  business  status  over  years’  efforts.   Its  general  business  is  favorable  and  witnessing  stable  growth  in  its  turnover.

 

 

FINANCIAL INFORMATION

 

The  capital  was  registered  at  Bht.  1,000,000  divided  into 10,000  shares  of  Bht.  100     each  with  fully  paid.

 

The  capital  was  increased  later  as  follows:

 

            Bht.    2,000,000  on      May  10,  2000

            Bht.  12,000,000  on      August  27,  2002

            Bht.  32,000,000  on      April  23,  2003

 

The  latest  registered  capital  was  increased  to  Bht. 32,000,000   divided  into  3,200,000  shares  of  Bht. 10  each  with  fully  paid.


THE  SHAREHOLDERS  LISTED  WERE  :  [as  at  June  25,  2012]

      NAME

HOLDING

%

 

 

 

Mr. Phanawatnan  Kraimart  

Nationality:  Thai

Address     :  144/9  Moo  2,  T. Takiantia, 

                     A. Banglamung,  Chonburi 

1,091,625

34.11

Ms. Patchasut  Kraimart

Nationality:  Thai

Address     :  144/9  Moo  2,  T. Takiantia, 

                     A. Banglamung,  Chonburi 

1,091,625

34.11

Master  Nathapornsit  Kraimart

Nationality:  Thai

Address     :  144/9  Moo  2,  T. Takiantia, 

                     A. Banglamung,  Chonburi 

1,016,750

31.78

 

Total  Shareholders  :   3

 

Share  Structure  [as  at  June  25,  2012]

Nationality

Shareholders

No. of  Share

% Shares

 

 

 

 

Thai

3

3,200,000

100.00

Foreign

-

-

-

 

Total

 

3

 

3,200,000

 

100.00

 

NAME  OF  AUDITOR  &  CERTIFIED  PUBLIC  ACCOUNTANT  NO. :

Ms. Prapha  Vorawut       No.   5463

 

 

BALANCE SHEET [BAHT]

 

The  latest  financial figures  published  as  at  December  31,  2011,  2010  &  2009  were:

          

ASSETS

                                                                                                

Current Assets

2011

2010

2009

 

 

 

 

Cash  and Cash Equivalents     

532,670.51

4,837,412.56

225,057.63

Trade  Accounts  &  Other  Receivable 

30,970,307.62

28,441,708.23

22,870,638.40

Revenue  Department  Receivable

4,826,918.89

4,602,407.33

2,820,243.89

Inventories     

9,400,102.09

21,946,677.95

9,403,498.97

Other  Current  Assets                  

169,370.39

272,589.04

87,176.10

 

 

 

 

Total  Current  Assets                

45,899,369.50

60,100,795.11

35,406,614.99

 

Long-term  Lending 

 

13,750,673.69

 

12,597,896.96

 

4,332,385.06

Fixed Assets

20,466,382.74

22,304,138.25

6,713,979.77

Deferred  Interest

-

-

1,307,934.29

Deposit

2,000,000.00

2,000,000.00

2,000,000.00

Other  Non - current  Assets                    

11,803,819.40

12,597,896.96

731,032.89

 

Total  Assets                 

 

93,920,245.33

 

109,600,727.28

 

50,491,947.00

 

LIABILITIES & SHAREHOLDERS’ EQUITY [BAHT]

 

Current Liabilities

2011

2010

2009

 

 

 

 

Bank Overdraft   from

  Financial Institutions

 

7,570,000.00

 

741,581.65

 

-

Trade  Accounts   Payable    

274,844.50

3,429,403.08

6,306,531.48

Current  Portion  of  Long-term 

   Liabilities

 

108,720.00

 

-

 

31,238.14

Deposit  Goods

4,541,005.75

30,366,811.34

4,189,312.85

Accrued  Income  Tax

122,286.66

656,134.78

-

Accrued  Expenses

505,853.80

301,696.24

2,021,483.02

 

 

 

 

Total Current Liabilities

13,122,710.71

35,495,627.09

12,548,565.49

 

Copy  Right  Payable

 

52,225,864.00

 

38,193,530.00

 

15,179,140.00

Long-term Loan from 

   Financial Institutions

 

274,436.47

 

-

 

-

Long-term  Loan

6,439,657.85

12,522,581.99

1,501,466.13

 

Total  Liabilities            

 

72,062,669.03

 

86,211,739.08

 

29,229,171.62

 

 

 

 

Shareholders' Equity

 

 

 

 

 

 

 

Share  capital : Baht  10  par  value 

  authorized,  issued  and  fully 

  paid  share  capital 3,200,000  shares

 

 

32,000,000.00

 

 

32,000,000.00

 

 

32,000,000.00

 

 

 

 

Capital  Paid                     

32,000,000.00

32,000,000.00

32,000,000.00

Retained Earning  Unappropriated

[10,142,423.70]

[8,611,011.80]

[10,737,224.62]

 

Total Shareholders' Equity

 

21,857,576.30

 

23,388,988.20

 

21,262,775.38

 

Total  Liabilities  &  Shareholders' 

   Equity

 

 

93,920,245.33

 

 

109,600,727.28

 

 

50,491,947.00


                                                  

PROFIT  &  LOSS  ACCOUNT

 

Revenue

2011

2010

2009

 

 

 

 

Sales  Income

65,807,242.30

93,867,794.39

24,683,476.40

Gain  on Exchange  Rate

-

153,363.55

-

Other  Income                

1,153,021.13

203,756.44

970,882.79

 

Total  Revenues           

 

66,960,263.43

 

94,224,914.38

 

25,654,359.19

 

Expenses

 

 

 

 

 

 

 

Cost  of  Goods  Sold 

35,306,837.55

39,155,047.57

8,497,319.35

Selling  Expenses

6,962,310.83

28,186,766.53

4,192,908.69

Administrative  Expenses

23,007,436.90

23,609,996.86

16,126,880.45

Other Expenses

2,590,022.07

240,006.33

-

 

Total Expenses             

 

67,866,607.35

 

91,191,817.29

 

28,817,108.49

 

 

 

 

Profit / [Loss]  before  Financial Cost

  &  Income  Tax

 

[906,343.92]

 

3,033,097.09

 

[3,162,749.30]

Financial  Costs

[349,198.56]

[137,853.26]

[29,648.97]

Income   Tax

[275,869.42]

[769,031.01]

-

 

 

 

 

Net  Profit / [Loss]

[1,531,411.90]

2,126,212.82

[3,192,398.27]

 

 

FINANCIAL  ANALYSIS

 

ITEM

UNIT

2011

2010

2009

 

 

 

 

 

LIQUIDITY RATIO

 

 

 

 

CURRENT RATIO

TIMES

3.50

1.69

2.82

QUICK RATIO

TIMES

2.77

1.07

2.07

 

 

 

 

 

ACTIVITY RATIO

 

 

 

 

FIXED ASSETS TURNOVER

TIMES

3.22

4.21

3.68

TOTAL ASSETS TURNOVER

TIMES

0.70

0.86

0.49

INVENTORY CONVERSION PERIOD

DAYS

97.18

204.59

403.92

INVENTORY TURNOVER

TIMES

3.76

1.78

0.90

RECEIVABLES CONVERSION PERIOD

DAYS

171.78

110.59

338.19

RECEIVABLES TURNOVER

TIMES

2.12

3.30

1.08

PAYABLES CONVERSION PERIOD

DAYS

2.84

31.97

270.90

CASH CONVERSION CYCLE

DAYS

266.11

283.21

471.22

 

 

 

 

 

PROFITABILITY RATIO

 

 

 

 

COST OF GOODS SOLD

%

53.65

41.71

34.43

SELLING & ADMINISTRATION

%

45.54

55.18

82.32

INTEREST

%

0.53

0.15

0.12

GROSS PROFIT MARGIN

%

48.10

58.67

69.51

NET PROFIT MARGIN BEFORE EX. ITEM

%

(1.38)

3.23

(12.81)

NET PROFIT MARGIN

%

(2.33)

2.27

(12.93)

RETURN ON EQUITY

%

(7.01)

9.09

(15.01)

RETURN ON ASSET

%

(1.63)

1.94

(6.32)

EARNING PER SHARE

BAHT

(0.48)

0.66

(1.00)

 

 

 

 

 

LEVERAGE RATIO

 

 

 

 

DEBT RATIO

TIMES

0.77

0.79

0.58

DEBT TO EQUITY RATIO

TIMES

3.30

3.69

1.37

TIME INTEREST EARNED

TIMES

(2.60)

22.00

(106.67)

 

 

 

 

 

ANNUAL GROWTH

 

 

 

 

SALES GROWTH

%

(29.89)

280.29

 

OPERATING PROFIT

%

(129.88)

(195.90)

 

NET PROFIT

%

(172.03)

166.60

 

FIXED ASSETS

%

(8.24)

232.20

 

TOTAL ASSETS

%

(14.31)

117.07

 

 

 

 

ANNUAL GROWTH : RISKY

 

An annual sales growth is -29.89%. Turnover has decreased from THB 93,867,794.39 in 2010 to THB 65,807,242.30 in 2011. While net profit has decreased from THB 2,126,212.82 in 2010 to THB -1,531,411.90 in 2011. And total assets has decreased from THB 109,600,727.28 in 2010 to THB 93,920,245.33 in 2011.             


PROFITABILITY : ACCEPTABLE

 


 

PROFITABILITY RATIO

 

Gross Profit Margin

48.10

Impressive

Industrial Average

20.69

Net Profit Margin

(2.33)

Deteriorated

Industrial Average

2.77

Return on Assets

(1.63)

Deteriorated

Industrial Average

3.42

Return on Equity

(7.01)

Deteriorated

Industrial Average

7.72

 

Gross Profit Margin used to assess a firm's financial health by revealing the proportion of money left over from revenues after accounting for the cost of goods sold. Gross profit margin serves as the source for paying additional expenses and future savings. The company’s figure is 48.1%. When compared with the industry average, the ratio of the company was higher, indicated that company was more profitable than the same industry.

 

Net Profit Margin is the indicator of the company's efficiency in that net profit takes into consideration all expenses of the company. A low profit margin indicates a low margin of safety, higher risk that a decline in sales will erase profits and result in a net loss. The company's figure is -2.33%. When compared with the industry average, the ratio of the company was lower.

 

Return on Assets measures how efficiently profits are being generated from the assets employed in the business when compared with the ratios of firms in a similar business. A low ratio in comparison with industry averages indicates an inefficient use of business assets. When compared with the industry average, it was lower, the company's figure is -1.63%.

 

Return on Equity indicates how profitable a company is by comparing its net income to its average shareholders' equity, ROE measures how much the shareholders earned for their investment in the company. When compared with the industry average, it was lower, the company's figure is -7.01%.

 

Trend of the average competitors in the same industry for last 5 years

 

Return on Assets                       Downtrend

Return on Equity                       Downtrend


 

LIQUIDITY : SATISFACTORY

 

 

LIQUIDITY RATIO

 

Current Ratio

3.50

Impressive

Industrial Average

1.60

Quick Ratio

2.77

 

 

 

Cash Conversion Cycle

266.11

 

 

 

 

The Current Ratio is to ascertain whether a company's short-term assets are readily available to pay off its short-term liabilities. The company's figure is 3.5 times in 2011, increased from 1.69 times, then it is generally considered to have good short-term financial strength. When compared with the industry average, the ratio of the company was higher, indicated that company was an efficient operator in a dominant position within its industry.

 

The Quick Ratio is a liquidity indicator that further refines the current ratio by measuring the amount of the most liquid current assets there are to cover current liabilities. The company's figure is 2.77 times in 2011, increased from 1.07 times, although excluding inventory so the company still have good short-term financial strength.

 

The Cash Conversion Cycle measures the number of days a company's cash is tied up in the production and sales process of its operations and the benefit from payment terms from its creditors. It meant the company could survive when no cash inflow was received from sale for 267 days.

 

Trend of the average competitors in the same industry for last 5 years

Current Ratio                 Uptrend


 

LEVERAGE : RISKY

 


 

LEVERAGE RATIO

 

Debt Ratio

0.77

Acceptable

Industrial Average

0.51

Debt to Equity Ratio

3.30

Risky

Industrial Average

1.17

Times Interest Earned

(2.60)

Risky

Industrial Average

4.45

 

Debt to Equity Ratio a measurement of how much suppliers, lenders, creditors and obligors have committed to the company versus what the shareholders have committed. A lower the percentage means that the company is using less leverage and has a stronger equity position.

 

Times Interest Earned measuring a company's ability to meet its debt obligations. Ratio is -2.6 lower than 1, so the company is not generating enough cash from EBIT to meet its interest obligations.

 

Debt Ratio shows the proportion of a company's assets which are financed through debt. The company's figure is 0.77 greater than 0.5, most of the company's assets are financed through debt.

 

Trend of the average competitors in the same industry for last 5 years

Debt Ratio                                Downtrend

Times Interest Earned                Uptrend

 

ACTIVITY : SATISFACTORY

 


 

ACTIVITY RATIO

 

Fixed Assets Turnover

3.22

Impressive

Industrial Average

2.94

Total Assets Turnover

0.70

Acceptable

Industrial Average

1.19

Inventory Conversion Period

97.18

 

 

 

Inventory Turnover

3.76

Impressive

Industrial Average

2.87

Receivables Conversion Period

171.78

 

 

 

Receivables Turnover

2.12

Deteriorated

Industrial Average

4.75

Payables Conversion Period

2.84

 

 

 

 

The company's Account Receivable Ratio is calculated as 2.12 and 3.30 in 2011 and 2010 respectively. This ratio measures the efficiency of the company in managing its trade debtors to generate revenue. A lower ratio may indicate over extension and collection problems. Conversely, a higher ratio may indicate an overtly stringent policy. In this case, the company's A/R ratio in 2011 decreased from 2010. This would suggest the company had deteriorated in the management of its debt collections.

 

Inventory Turnover in Days Ratio indicates the liquidity of inventory. It estimates the number of days that it will take to sell the current inventory. Inventory is particularly sensitive to change in business activities. The inventory turnover in days has decreased from 205 days at the end of 2010 to 97 days at the end of 2011. This represents a positive trend. And Inventory turnover has increased from 1.78 times in year 2010 to 3.76 times in year 2011.

 

The company's Total Asset Turnover is calculated as 0.7 times and 0.86 times in 2011 and 2010 respectively. This ratio is determined by dividing total assets into total sales turnover. The ratio measures the activity of the assets and the ability of the firm to generate sales through the use of the assets.

 

Trend of the average competitors in the same industry for last 5 years

Fixed Assets Turnover               Downtrend

Total Assets Turnover                Downtrend

Inventory Turnover                     Downtrend

Receivables Turnover                Uptrend

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.54.34

UK Pound

1

Rs.82.56

Euro

1

Rs.70.10

 

INFORMATION DETAILS

 

Report Prepared by :

MNL

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

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This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.