MIRA INFORM REPORT
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Report Date : |
20.05.2013 |
IDENTIFICATION DETAILS
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Name : |
KURLON LIMITED |
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Registered
Office : |
N-301, IIIrd Floor, North Block, Front Wing, Manipal Centre, 47,
Dickenson Road, Bangalore – 560042, Karnataka |
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Country : |
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Financials (as
on) : |
31.03.2012 |
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Date of
Incorporation : |
09.02.1962 |
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Com. Reg. No.: |
08-001443 |
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Capital
Investment / Paid-up Capital : |
Rs.148.826 Millions |
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CIN No.: [Company Identification
No.] |
U17214KA1962PLC001443 |
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PAN No.: [Permanent Account No.] |
AABCK2150K |
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Legal Form : |
A Closely Held Public Limited Liability Company |
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Line of Business
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Manufacturer, Importer and Exporter of Rubberised Coir Products (such as Mattresses, Beds, Pillows etc.), Plain/Curled Coir Products (such as mats and spreads etc.) and Polyurethane Foam. |
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No. of Employees
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Not Available |
RATING & COMMENTS
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MIRA’s Rating : |
Ba (53) |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
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Maximum Credit Limit : |
USD 5200000 |
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Status : |
Fine |
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Payment Behaviour : |
Regular |
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Litigation : |
Clear |
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Comments : |
Subject is a well established and reputed company having fine track record. ‘Kurl-on’ brands enjoys very favorable reputation in the market, the company is progressing very well. Financial position of the company is good. Trade relations are reported as fair. Business is active. Payments are reported to be regular and as per commitments. The company can be considered normal for business dealings
at usual trade terms and conditions. |
NOTES :
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
ECGC Country Risk Classification List – June 30, 2012
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Country Name |
Previous Rating (31.03.2012) |
Current Rating (30.06.2012) |
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India |
A1 |
A1 |
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Risk Category |
ECGC
Classification |
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Insignificant |
A1 |
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Low |
A2 |
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Moderate |
B1 |
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High |
B2 |
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Very High |
C1 |
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Restricted |
C2 |
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Off-credit |
D |
EXTERNAL AGENCY RATING
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Rating Agency Name |
ICRA |
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Rating |
Term Loan - BBB+ |
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Rating Explanation |
Moderate degree of safety it carry moderate credit risk. |
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Date |
October, 2012 |
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Rating Agency Name |
ICRA |
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Rating |
Non Fund based limit - A2+ |
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Rating Explanation |
The above average credit quality it carry higher credit risk. |
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Date |
October, 2012 |
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2012.
LOCATIONS
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Registered Office : |
N-301, IIIrd Floor, North Block, Front Wing, Manipal Centre, 47,
Dickenson Road, Bangalore – 560042, Karnataka, India |
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Tel. No.: |
91-80-25595367/ 25597168/ 25597262/ 40313131 |
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Fax No.: |
91-80-25587189 |
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E-Mail : |
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Website : |
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Factory-1: |
Jalahalli, |
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Factory-2: |
Dobbespet, Off. |
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Factory-3: |
Plot No. 88, Chandaka, B-Sector, Industrial Estate, Bhubaneswar, Orissa, India |
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Factory-4: |
Hosur, Dharmapuri District, |
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Factory-5: |
Rubber Plantation: |
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Zonal Office : |
Located at · Kolkata · Chennai ·
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· Mumbai |
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Coir Division
Office : |
32/2451, A-2, |
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South Central Zone
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Located at: ·
·
· Karimnagar · Bowenpally · Tirupathi · Mangalore · Vijaywada · Hubli ·
· Goa · Nagole · Vishakapatnam · Hosur · Gulbarga · Rajmundry · Warangal |
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South Zone : |
Located at: · Chennai ·
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· Trichy ·
· Thrissur |
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West Zone : |
Located at: · Bhandup · Pune · Nagpur · Aurangabad · Baroda · Surat · Ahmedabad · Rajkot · Bhopal · Indore · Jabalpur · Pimpri · Bhiwandi |
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North Zone : |
Located at: · Delhi · Chandigarh · Faridabad · Jalandhar · Jammu · Jaipur · Jodhpur · Ghaziabad · Haridwar · Lucknow · Varanasi · Kanpur · Agra · Gurgaon · Dehradun |
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East Zone : |
Located at: · Kolkata · Burdwan · Siliguri · Guwahati ·
· Ranchi · Bhuwaneshwar · Raipur · Jamshedpur · Sambalpur · Berhampur · Dhanbad |
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Nests : |
Located at: · Jayanagar · Yelhanka · Malleshwaram · Gurgaon · Mangalore · Hyderabad · Lucknow · Coimbatore · Udupi · Pathankot |
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HUB : |
Located at: · Delhi · Bangalore · Pune · Bhubanehwar |
DIRECTORS
As on: 28.09.2012
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Name : |
Mr. S Ananthanarayanan |
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Designation : |
Director |
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Address : |
B1 Casa Lavelle-5, 12/8 Lavelle Road, Bangalore- 560001, Karnataka,
India |
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Date of Birth/Age : |
22.06.1935 |
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Qualification : |
B.E., A.I.C.W.A., F.I.I.E. |
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Date of Appointment : |
16.06.2006 |
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DIN No.: |
00025505 |
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Other Directorship:
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Name : |
Mrs. Jaya S. Pai |
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Designation : |
Managing Director |
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Address : |
Chitrakala, Ananthanagar, Manipal – 576119, |
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Date of Birth/Age : |
23.08.1958 |
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Qualification : |
BA |
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Date of Appointment : |
15.06.2007 |
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DIN No.: |
00030515 |
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Other Directorship:
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Name : |
Mr. Nitin Gajanan Rao Khot |
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Designation : |
Director |
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Address : |
B.C. 27, Fort, |
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Date of Birth/Age : |
10.09.1948 |
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Qualification : |
Degree |
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Date of Appointment : |
22.10.1994 |
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DIN No.: |
00030613 |
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Other Directorship:
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Name : |
Mr. Tonse Sudhakar Pai |
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Designation : |
Managing Director |
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Address : |
No.5, Chitrakala, Anathnagar, Manipal, Udupi – 576119, |
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Date of Birth/Age : |
26.04.1953 |
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Qualification : |
B. E., Management Training from IIM, |
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Date of Appointment : |
01.06.2012 |
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DIN No.: |
00043298 |
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Other Directorship:
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Name : |
Mr. Kumble Taranath Bhagath |
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Designation : |
Director |
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Address : |
Flat No-1,
Prestige Dafodiles, Langford Town, BG-25, No-6, Berile Street, Bangalore- 560025,
Karnataka, India |
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Date of Birth/Age : |
24.07.1927 |
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Qualification : |
Degree |
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Date of Appointment : |
13.09.1984 |
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DIN No.: |
00057971 |
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Other Directorship:
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KEY EXECUTIVES
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Name : |
Mrs. Shital Darak Mandhana |
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Designation : |
Secretary |
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Address : |
462A, 7th B Cross, 5th Main, Jagadeesh Nagar, New, Thippasandra Post,
Bangalore-560075, Karnataka, India |
|
Date of Birth/Age : |
25.12.1984 |
|
Date of Appointment : |
22.03.2010 |
|
PAN No.: |
AIMPD1341H |
|
Email : |
MAJOR SHAREHOLDERS
As on: 28.09.2012
SHAREHOLDING DETAILS FILE ATTACHED.
Equity Share Break up (Percentage of Total Equity)
As on: 28.09.2012
|
Category |
|
Percentage |
|
Bodies Corporate |
|
91.50 |
|
Directors or relatives of directors |
|
2.54 |
|
Other top Fifty (50) Shareholders |
|
3.77 |
|
Others |
|
2.19 |
|
Total |
|
100.00 |
BUSINESS DETAILS
|
Line of Business : |
Manufacturer, Importer and Exporter of Rubberised Coir products (such as mattresses, beds, pillows etc.), plain/curled coir products (such as mats and spreads etc.) and polyurethane foam |
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Products : |
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GENERAL INFORMATION
|
No. of Employees : |
Not Available |
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Bankers : |
· IDBI Bank Limited, IDBI Tower, WTC Complex, Cuffe Parade, Mumbai – 400005, Maharashtra, India · Axis Bank Limited, M G Road Branch, Bangalore - 560001, Karnataka, India |
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Facilities : |
(Rs.
In Millions)
|
|
|
|
|
Banking
Relations : |
-- |
|
|
|
|
Auditors : |
|
|
Name : |
Deloitte, Haskins and Sells Chartered Accountants |
|
Address : |
Deloitte Centre, |
|
Tel. No.: |
91-80-66276000 |
|
Fax No.: |
91-80-66276011 |
|
PAN No.: |
AACFD3771D |
|
|
|
|
Enterprises which
are owned, or have
significant influence of or are
partners with Key management personnel and their
relatives : |
Jayamahal Trade and Investments Private Limited CIN No.: U74999KA1993PTC014946 Kurlon Enterprise Limited CIN No.: U36101MH2011PLC222657 Maha Rashtra Apex Corporation Limited CIN No.:
L85110KA1943PLC001177 Manipal Advertising Services Private Limited CIN No.: U74300KA1991PTC011770 Manipal Infrastructure Limited CIN No.: U70102KA2011ULL056471 |
CAPITAL STRUCTURE
As on: 28.09.2012
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
25000000 |
Equity Shares |
Rs.10/- each |
Rs.250.000
Millions |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
14882605 |
Equity Shares |
Rs.10/- each |
Rs.148.826
Millions |
|
|
|
|
|
As on: 31.03.2012
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
35000000 |
Equity Shares |
Rs.10/- each |
Rs.350.000 millions |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
14882600 |
Equity Shares |
Rs.10/- each |
Rs.148.826 millions |
|
|
|
|
|
FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
|
SOURCES OF
FUNDS |
31.03.2012 |
31.03.2011 |
31.03.2010 |
|
|
SHAREHOLDERS FUNDS |
|
|
|
|
|
1] Share Capital |
148.826 |
148.729 |
148.728 |
|
|
2] Share Application Money |
0.000 |
0.097 |
0.000 |
|
|
3] Reserves & Surplus |
1155.424 |
884.915 |
688.848 |
|
|
4] (Accumulated Losses) |
0.000 |
0.000 |
0.000 |
|
|
NETWORTH |
1304.250 |
1033.741 |
837.576 |
|
|
LOAN FUNDS |
|
|
|
|
|
1] Secured Loans |
1190.386 |
559.980 |
471.569 |
|
|
2] Unsecured Loans |
38.222 |
0.793 |
4.000 |
|
|
TOTAL BORROWING |
1228.608 |
560.773 |
475.569 |
|
|
DEFERRED TAX LIABILITIES |
53.333 |
46.455 |
36.957 |
|
|
DEFFERED GOVERNMENT GRANT |
0.350 |
0.909 |
1.507 |
|
|
|
|
|
|
|
|
TOTAL |
2586.541 |
1641.878 |
1351.609 |
|
|
|
|
|
|
|
|
APPLICATION OF FUNDS |
|
|
|
|
|
|
|
|
|
|
|
FIXED ASSETS [Net Block] |
955.504 |
887.466 |
663.765 |
|
|
Capital work-in-progress |
70.859 |
4.877 |
8.362 |
|
|
|
|
|
|
|
|
INVESTMENT |
0.483 |
0.483 |
20.403 |
|
|
DEFERREX TAX ASSETS |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
|
|
CURRENT ASSETS, LOANS & ADVANCES |
|
|
|
|
|
|
Inventories |
822.260
|
654.398
|
437.174
|
|
|
Sundry Debtors |
1723.496
|
808.621
|
563.142
|
|
|
Cash & Bank Balances |
222.594
|
135.960
|
241.667
|
|
|
Other Current Assets |
0.112
|
0.022
|
0.000
|
|
|
Loans & Advances |
406.916
|
253.052
|
203.378
|
|
Total
Current Assets |
3175.378
|
1852.053
|
1445.361
|
|
|
Less : CURRENT LIABILITIES & PROVISIONS |
|
|
|
|
|
|
Sundry Creditor |
779.780
|
613.934
|
384.065
|
|
|
Other Current Liabilities |
767.358
|
421.793
|
294.485
|
|
|
Provisions |
68.545
|
67.274
|
107.732
|
|
Total
Current Liabilities |
1615.683
|
1103.001
|
786.282
|
|
|
Net Current Assets |
1559.695
|
749.052
|
659.079
|
|
|
|
|
|
|
|
|
MISCELLANEOUS EXPENSES |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
|
|
TOTAL |
2586.541 |
1641.878 |
1351.609 |
|
PROFIT & LOSS
ACCOUNT
|
|
PARTICULARS |
31.03.2012 |
31.03.2011 |
31.03.2010 |
|
|
|
SALES |
|
|
|
|
|
|
|
Income |
7237.251 |
5206.016 |
4088.134 |
|
|
|
Other Income |
28.679 |
50.768 |
13.390 |
|
|
|
TOTAL (A) |
7265.930 |
5256.784 |
4101.524 |
|
|
|
|
|
|
|
|
Less |
EXPENSES |
|
|
|
|
|
|
|
Cost of materials consumed |
3527.764 |
2750.738 |
3677.196 |
|
|
|
Purchases of stock-in-trade |
867.807 |
303.029 |
|
|
|
|
Changes in inventories of finished goods, work-in-progress and stock-in-trade |
(131.549) |
(84.517) |
|
|
|
|
Employee Related Expenses |
273.045 |
214.399 |
|
|
|
|
Other Expenses |
2087.418 |
1578.752 |
|
|
|
|
TOTAL (B) |
6624.485 |
4762.401 |
3677.196 |
|
|
|
|
|
|
|
|
Less |
PROFIT
BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B) (C) |
641.445 |
494.383 |
424.328 |
|
|
|
|
|
|
|
|
|
Less |
FINANCIAL
EXPENSES (D) |
145.590 |
59.173 |
46.115 |
|
|
|
|
|
|
|
|
|
|
PROFIT
BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D) (E) |
495.855 |
435.210 |
378.213 |
|
|
|
|
|
|
|
|
|
Less/ Add |
DEPRECIATION/
AMORTISATION (F) |
65.754 |
55.158 |
42.003 |
|
|
|
|
|
|
|
|
|
|
PROFIT BEFORE
TAX (E-F) (G) |
430.101 |
380.052 |
336.210 |
|
|
|
|
|
|
|
|
|
Less |
TAX (H) |
116.349 |
94.498 |
125.500 |
|
|
|
|
|
|
|
|
|
|
PROFIT AFTER TAX
(G-H) (I) |
313.752 |
285.554 |
210.710 |
|
|
|
|
|
|
|
|
|
|
PREVIOUS
YEARS’ BALANCE BROUGHT FORWARD |
443.386 |
220.981 |
232.164 |
|
|
|
|
|
|
|
|
|
|
APPROPRIATIONS |
|
|
|
|
|
|
|
Transfer to General Reserve |
31.375 |
28.555 |
21.071 |
|
|
|
Dividend |
37.207 |
29.765 |
37.182 |
|
|
|
Tax on Dividend |
6.036 |
4.829 |
6.176 |
|
|
BALANCE CARRIED
TO THE B/S |
682.520 |
443.386 |
378.446 |
|
|
|
|
|
|
|
|
|
|
EARNINGS IN
FOREIGN CURRENCY |
3.113 |
1.631 |
11.190 |
|
|
|
|
|
|
|
|
|
|
Earnings Per
Share (Rs.) |
21.10 |
19.19 |
14.17 |
|
KEY RATIOS
|
PARTICULARS |
|
31.03.2012 |
31.03.2011 |
31.03.2010 |
|
PAT / Total
Income |
(%) |
4.32
|
5.44
|
5.14 |
|
|
|
|
|
|
|
Net Profit Margin (PBT/Sales) |
(%) |
5.94
|
7.30
|
8.22 |
|
|
|
|
|
|
|
Return on Total Assets (PBT/Total Assets} |
(%) |
10.41
|
10.60
|
15.94 |
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
0.33
|
0.37
|
0.40 |
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt/Networth) |
|
0.94
|
0.37
|
0.57 |
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
1.96
|
1.80
|
1.84 |
LOCAL AGENCY FURTHER INFORMATION
|
Sr. No. |
Check List by Info Agents |
Available in Report (Yes / No) |
|
1] |
Year of Establishment |
Yes |
|
2] |
Locality of the firm |
Yes |
|
3] |
Constitutions of the firm |
Yes |
|
4] |
Premises details |
No |
|
5] |
Type of Business |
Yes |
|
6] |
Line of Business |
Yes |
|
7] |
Promoter's background |
Yes |
|
8] |
No. of employees |
No |
|
9] |
Name of person contacted |
No |
|
10] |
Designation of contact person |
No |
|
11] |
Turnover of firm for last three years |
Yes |
|
12] |
Profitability for last three years |
Yes |
|
13] |
Reasons for variation <> 20% |
---------------------- |
|
14] |
Estimation for coming financial year |
No |
|
15] |
Capital in the business |
Yes |
|
16] |
Details of sister concerns |
Yes |
|
17] |
Major suppliers |
No |
|
18] |
Major customers |
No |
|
19] |
Payments terms |
No |
|
20] |
Export / Import details (if applicable) |
No |
|
21] |
Market information |
---------------------- |
|
22] |
Litigations that the firm / promoter involved in |
---------------------- |
|
23] |
Banking Details |
Yes |
|
24] |
Banking facility details |
Yes |
|
25] |
Conduct of the banking account |
---------------------- |
|
26] |
Buyer visit details |
---------------------- |
|
27] |
Financials, if provided |
Yes |
|
28] |
Incorporation details, if applicable |
Yes |
|
29] |
Last accounts filed at ROC |
Yes |
|
30] |
Major Shareholders, if available |
Yes |
|
31] |
Date of Birth of Proprietor/Partner/Director, if available |
Yes |
|
32] |
PAN of Proprietor/Partner/Director, if available |
No |
|
33] |
Voter ID No of Proprietor/Partner/Director, if available |
No |
|
34] |
External Agency Rating, if available |
Yes |
NOTE:
The Registered office of the company has been shifted from, Chitrakala Upendra
Nagar, Manipal – 576104, Karnataka, India, to the present address w.e.f
25.09.2009.
PERFORMANCE
As per provisions of revised Schedule VI of the Companies Act, 1956,
during the year the Company has achieved a 40.48% increase in gross sales of
products at Rs.7419.377 Millions as compared to Rs.5281.135 Millions of
previous year and total income raised by 38.22% from Rs.5256.785 Millions to
Rs.7265.930 Millions. The Profit before tax is Rs.430.101 Millions in the
current year compared to Rs.380.053 Millions of the previous year. The profit
after tax is increased from Rs.94.499 Millions in 2010-11 to Rs.116.349
Millions in 2011-12.
OPERATIONS:
This fiscal year was exciting and challenging. A systematic and meticulous
approach to business was adopted. Systems and processes were streamlined and
rationalized. The Products front saw new and innovative products being
introduced and non-performing products were phased out gradually. In the fiscal
year 2012, Kurlon continued to expand its product portfolio by introducing
several new products in all the three mattress categories, ie Rubberised Coir,
Spring and Foam. This initiative helped Kurlon to penetrate into many untapped
niche areas especially in Tier 3 and Tier 4 towns. At the same time low
contribution or low volume products were phased out so as to reduce clutter at
the factories, sales offices and at the dealers end. Promotions were designed
bearing in mind market requirements. The KKK program was a runaway success, as
anticipated. National and local promotions were devised and implemented. A
judicious blend of push and pull strategies yielded desired outcomes. Placement
of Kurlon products was revisited and efforts to increase the market share saw
new dealer enlistments in virgin territories of Tier 3 and Tier 4 towns.
Pricing of Kurlon products as usual were done with concept of MRP and giving
more value for money.
RETAIL OPERATIONS:
The retail division commenced its operations with two exclusive and
industry changing retail formats i.e the Kurlon Store (KS) and Kurlon Mattress
Xpress (KMX).
The KS and KMX showcase all Kurlon products. In the year 2011-12, they
began operations of eight Kurlon Stores. They launched the concept of Kurlon
Mattress Xpress from November 2011 and began operations for most of the KMXs
from March - April 2012.
In the way forward, the cumulative number of signups until FY2013 is
expected to be 150 KMXs out of which 120 KMXs expected to begin full
operations. The growth story in retail has just begun.
FUTURE OUTLOOK
Despite the looming global recession and domestic listless economy, the
future prospects for Business in the Home Comforts Industry never looked
better. With better awareness and media penetration, the Tier II and Tier III
towns are also catching up very fast with lifestyle changes of Tier I towns. In
fact, on the retail side, it has been very evident that growth in consumer
goods has been predominantly through the Tier II , Tier III towns and the rural
population. This is also triggered by the increasing disposable incomes in
these towns. This change is leading to adoption of modern products including
fabricated mattress and high quality furniture in large numbers and also the
aspiration to upgrade to a fabricated mattress. The increased income of younger
generations is also leading to generation of higher demand for premium segment
mattresses and allied products. Housing, Hotel, Hospitality and medical tourism
are on the increase and the prospect of business looks good.
In order to cater to this ever increasing demand, the company resorted
to optimization of its resources and planned to increase its manufacturing
capacity in different locations across India and has been adding capacity at
existing locations as well as starting up green field projects. The coming year
will see us add a huge chunk of incremental capacities in Gwalior and the
upcoming plant in Gujarat apart from enhancements in Yeshwantpur and Dabaspet.
This should be sufficient to meet the demands of the customers for the next 3-5
years.
This increase in capacities will also be augmented with a ramp-up in the
geographical coverage both with increase in their Area Sales Offices and dealer
network. They estimate that in the next 1-2 years they will be able to increase
the number of towns they serve by 50-60%, thereby giving us access to new
markets and geographies. This will be coupled with new products, channel and
innovations, which will help us attract consumers across the socio-economic
spectrum.
MANAGEMENT
DISCUSSION AND ANALYSIS REPORT
Indian Economy and
Global Markets:
In 2011, Indias economic growth has slowed to below 7 percent and the
stock markets mirrored the weakening economic conditions, but recovered
somewhat in early 2012. Agriculture and Services sectors continue to perform
well. 2.5 % growth in Agro sector forecast. Services sector grows by 9.4 %, its
share in GDP goes up to 59%. Industrial growth pegged at 4-5 percent, expected
to improve as economic recovery resumes. India remains among the fastest
growing economies of the world. Exports grew at 40.5% in the first half of this
fiscal and imports grew by 30.4%. Foreign trade performance to remain a key
driver of growth. Forex reserves enhanced- covering nearly the entire external
debt stock. Sustainable development and climate change concerns on high
priority. ( www.pib.nic.in- survey) The global economic environment which was
tenuous at best throughout the year, turned sharply adverse in September, 2011,
owing to the turmoil in the euro-zone countries and questions about others,
reflected in sharp ratings downgrades of sovereign debt in most major advanced
countries. While a large part of the reason for the slowing of the Indian
economy can be attributed to global factors, domestic factors also played role.
Among these are the tightening of monetary policy owing to high and persistent
headline inflation and slowing investment and industrial activity. However, for
the Indian economy, which is primarily driven by domestic consumption, the outlook
for growth and price stability at this juncture looks more promising.
Industry Structure
and Development:
The company is not only the largest mattress company in India, it also
is a key player in the furniture, bed, furnishings and commercial foam. Traditionally,
Indian mattress market has been dominated by rubberized coir and foam
mattresses, but recent trends also indicate a fast growing preference for
spring mattresses.
As a market leader, the company has always been working on creating innovative
products which have triggered growth in the market of organized mattress
market. These new products, coupled with the newly introduced Kurlon Mattress
Express, have led to upgrades on the consumer front.
The overall organized mattress market is estimated to be around Rs
17500.000 Millions per annum and is estimated to grow around 18% CAGR during
the next couple of years and they estimate that they will be in a dominant
position as they have always been.
With regards to commercial foam, the current per capita consumption of
PU foam in India is estimated to be around 250 grams against the global average
of approximately 1.3 kgs. With rising income and more affluent lifestyle, India
is also expected to have a per capital consumption in excess of 1 Kg by 2020
and this clearly indicates the potential growth the PU foam industry would have
in the coming years.
In this sector, the Company is already the second largest player in
India and this position will be further augmented during the coming year with
their new state of the art factory coming up in Gujarat. The new plant will
also enable us to manufacture certain new type of foams helping us to address
the demands of the new market segments and also help us capture much larger
share of the market growth.
MATTRESSES:
I.
Rubberised Coir
Mattress Market
At the outset we plan to hold on to our existing markets and intend to
penetrate interior and untapped markets with new and innovative products which
are competitively priced. The rubberized coir mattress market continues to
dominate the organized mattress sector.
II.
Spring Mattress
Market
The spring mattress market has seen a steady growth which is fuelled by
changes in customer expectation, experience and affordability. We have
understood these changes and expanded our manufacturing capabilities to cater
to this demand.
III.
Foam mattresses
Total market size of foam mattresses in INDIA is around Rs. 4000.000
Millions/ annum. Market is the mixture of PU Foam and Rubber Foam, in which PU
Foam has a larger chunk. Major market is unorganized because foam sheets are
directly getting converted to mattresses at dealers counter. However, Kurlon
managed to grow in this division of mattresses too and increased its share in
total market for foam mattresses in India. It managed to achieve turnover of
Rs.285.000 Millions during the last year from foam mattresses. Kurlon has
ambitious plans with respect to foam and foam mattresses and expect to grow
tremendously this year too
FURNITURE AND
FURNISHING:
I.
Furniture:
Furniture industry as a whole is managed by unorganized sector of
carpenters. 85% of the total market requirement is managed by them on a very
local and customized basis. There are very few companies who are trying to give
this industry a shape of organized structured business.
Furniture is an integral part of any house and the business is in line
with our current business of mattresses. We see a great opportunity to explore
this market. We guarantee to give not only good quality product with better
innovative designs but also very effective after sales service.
II.
Furnishing:
A different strategy has been developed for addressing this product
portfolio. We are focusing on developing new and trendy designs based on the
consumer feedback which would ensure that the products move in the market. Due
care is taken to ensure that our products are priced right so that our bottom
line is maintained and our channel partners make their margins. We are
proposing to channel our products through our Franchisees as well.
Concerns
Key success
factors
1) Aggressive foray into interior markets, channel expansion and new
product innovations helped increase its market share
2) Aggressive marketing and promotional campaigns creating a demand and
pull for our products
3) Improvising, monitoring, streamlining and rationalizing of systems
and procedures
4) Careful planning and deployment of resources and an effective
reviewing mechanism.
Business Concerns
1) Entry of a number of competitors into the mattress market
2) Availability of low price and low quality products
3) Increase in Raw Material and Input costs
UNSECURED LOANS
(Rs.
In Millions)
|
Particular |
As
on 31.03.2012 |
As
on 31.03.2011 |
|
Deposit Related Partied
Unsecured |
38.222 |
0.793 |
|
Total |
38.222 |
0.793 |
Fixed Assets:
Tangible Assets
· Land
· Building
· Plant and Machinery
· Computers
· Furniture and Fittings
· Office Equipments
· Vehicles
· Software
AS PER WEBSITE DETAILS:
HISTORY:
Subject a Manipal Group Company came into existence in 1962. The Company was then called ‘Karnataka Consumer Products Limited’ and on the 8th of December, 1995 the company was renamed as Subject.
Kurlon is part of the 2,000 crore Manipal Group of Companies founded by the Pai’s of Manipal which is a major financial and industrial group in India. The group has its activities spread over financial services, manufacturing, education, electronic commerce, software services, share booking, etc. The group is headed by Mr. Sudhakar Pai who is the Chairman of the group. Mr. Pai is on the board of several well-known industrial, commercial and educational enterprises.
Subject was conceived when Mr. Pai was in Germany in 1962. He found that car seat cushions were manufactured of rubberized coir. The manufacturer was improving curled coir from Sri Lanka.
In India, the coir industry has developed very well, mostly in Kerala where they produce ‘Retted Fiber’. Green husks of coconut are immersed in the salty backwards for 10 to 12 months and the retted husk is supplied to various homes to make Mats and Matting rolls after producing the yam from this fiber. This has created employment to many women in the state.
Austrian technology was available to extract fiber from the dried coconut husk and curl it into ropes and keep it in that state for minimum 3 months. When uncurled, they become tiny springs. The cars manufactured in India in 60’s were very few in numbers. It was uneconomical to start the molded product out of the rubberized coir to manufacture car seat cushions. After a lot of experiments and quality control steps, Mr. Ramesh Pai thought of entering into Rubberized coir mattress manufacturing. Thus Kurlon was born, become one of the popular mattresses providing restful sleep to millions of Indian consumers.
Today, Kurlon has created direct employment to over 1000 people and indirect employment to lakhs of coir workers across the sub-continent . Kurlon’s success is built on a solid infrastructure and its powerful marketing strength. The Company has 44 sales offices, which are profit centers, strategically located all over the country. All the centers are working on trade terms. The Company products are exported to West Asia viz; U.A.E., Qatar, Oman, Bahrain, UK, Europe, South and East of Africa, Indian Ocean rim, SAARC, South East and Far East Countries.
Subject is the brand leader in the industry and has acquired major market share in the branded mattresses segment.
Taking advantage of the market potential, Kurlon strongly believes in giving the customers quality products of a wide range at competitive prices, which will result in customer satisfaction.
PRESS RELEASES:
KURLON PLANS TO RAISE
RS 2000.000 MILLIONS FOR EXPANSION VIA PE
Mattress-maker Kurlon is looking to invest Rs 2000.000 Millions to expand its footprint and add capacity. CNBC-TV18's Vineetha Athrey reports that the company is all set to raise money through the private equity route.
India's leading mattress-maker Kurlon is having sleepless nights as it rushes to finalize the contours of a Rs 2000.000 Millions fund-raising exercise to finance its expansion drive for FY13. The company's plans also involve selling a 10%-15% stake to private-equity (PE) firms with whom talks are in the final stages.
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T Sudhakar Pai, MD, Kurlon, "Our present expansion requires liquidity of around Rs 2000.000 Millions. Out of this, we're looking to give 10-15% of the company's equity to PE firms and raise the rest from banks. So the liquidity with the company will go from the present Rs 7500.000 Millions to Rs 12000.000-15000.000 Millions will suffice for our requirement for the next couple of years."
The expansion drive includes adding capacity and increasing the dealership network to 10,000 from the current 7,000. A major chunk of the funds will go towards setting up a new Rs 100-crore factory in Gujarat, a move, the company says, will increase its monthly manufacturing capacity from 1,60,000 mattresses to 2,20,000 mattresses. It also plans brown field expansion to add 30,000 mattresses.
"The fund of Rs. 2000.000 Millions will be used for land, building, machinery, adding capacity as well as working capital margin required for the company."
The expansion is not just about increasing presence, it's the groundwork for Kurlon's plans to eventually go public, which will be possible only after it doubles revenues from the current Rs 7500.000 Millions.
As far as the timelines is concerned, the company says that with the right conditions, a listing should be possible soon.
PE INVESTORS SET TO
FUEL KURLON EXPANSION
Global private equity majors and large buyout funds are understood to be in advanced discussions with the promoters of Subject to acquire a minority stake in the company. Kurlon Limited is a Rs 7500.000 Millions group company of the Manipal Group has around 20 per cent market share in the Rs 40000.000 Millions branded mattresses business in India.
According to investment bankers close to the company, Apax Private Equity which focuses on large transactions including taking management control is in advanced discussions for a Rs 2000.000 Millions investment. Investment bankers further add that Darby Private Equity, an arm of Franklin Templeton is also in discussions with Kurlon. A statement from the company without declining to name any investors said that it is planning to raise capital through private equity. “The organisation is looking at raising funds to stimulate its expansion plans and double its manufacturing capacity in India. Presently the company is under negotiations with PE companies and is likely to announce the equity funding in few weeks,” the statement added.
Kurlon is looking at raising approximately Rs 2000.000 Millions from the funding from which 5-15 per cent will go to the PE company. The amount that will come from PE route will be spent on Kur-lon’s mattress business towards increasing manufacturing and workforce capacity for the future growth of the company. Additionally Kurlon has also applied for bank loans to fund the capex requirement.
Kurlon is one of the leading manufacturer of mattresses and furnishing products in India. Kurlon started business in 1962 and manufactures, supply and sell rubberised coir mattresses, foam mattresses and spring mattresses; polyurethane foam (PU foam); pillows, cushions and bolsters; home furniture and furnishing products, all under the brand name ‘Kurl-on’. The company currently has 6,380 dealers, 55 area sales offices and a workforce of 1,570 employees across India.
It is understood that Maha Rashtra Apex, an NBFC which ceased to operate during 1999 holds around 35 per cent stake while the rest is held by the promoters. The company has three manufacturing units in Bangalore, Gwalior and Bhubaneshwar and is understood to be churning out a million beds per annum.
CMT REPORT [Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions
involving their assets have been blocked or convicted, found guilty or against
whom a judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No exist to suggest that subject is or was
the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals have
been formally charged or convicted by a competent governmental authority for
any financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.54.89 |
|
|
1 |
Rs.83.66 |
|
Euro |
1 |
Rs.70.58 |
INFORMATION DETAILS
|
Report Prepared
by : |
RAJ |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
7 |
|
PAID-UP CAPITAL |
1~10 |
6 |
|
OPERATING SCALE |
1~10 |
6 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
6 |
|
--PROFITABILIRY |
1~10 |
6 |
|
--LIQUIDITY |
1~10 |
6 |
|
--LEVERAGE |
1~10 |
5 |
|
--RESERVES |
1~10 |
6 |
|
--CREDIT LINES |
1~10 |
5 |
|
--MARGINS |
-5~5 |
-- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
YES |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTER |
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
TOTAL |
|
53 |
This score serves as a reference to assess SC’s credit risk and
to set the amount of credit to be extended. It is calculated from a composite
of weighted scores obtained from each of the major sections of this report. The
assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively below
average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
- |
NB |
New Business |
- |
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.