MIRA INFORM REPORT

 

 

Report Date :

07.11.2013

 

IDENTIFICATION DETAILS

 

Name :

MEDIAEDGE CIA INDIA PRIVATE LIMITED

 

 

Registered Office :

Commerz, 8th Floor, International Business Park, Oberoi Garden City, Goregaon (East), Mumbai – 400063, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.12.2012

 

 

Date of Incorporation :

23.10.1998

 

 

Com. Reg. No.:

11-154352

 

 

Capital Investment / Paid-up Capital :

Rs. 0.100 Million

 

 

CIN No.:

[Company Identification No.]

U74300MH1998PTC154352

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMZ00826A

 

 

PAN No.:

[Permanent Account No.]

AAACF4315L

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

The company is also engaged in designing of retail outlets.

 

 

No. of Employees :

Information declined by the management

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B (29)

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Maximum Credit Limit :

USD 1600

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow but correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track record.

 

There appears huge external borrowing taken by the company.

 

However, company has successfully wiped out its accumulated losses.

 

Trade relations are fair. Business is active. Payment terms are slow but correct.

 

The company can be considered for business dealing with some caution.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

INDIAN ECONOMIC OVERVIEW

 

India’s current account deficit or CAD in April-June widened to 4.9 % of gross domestic product. High imports of gold and oil led to a worsening of the trade deficit, resulting in CAD jumping to $ 21.8 billion to the latest quarter from $ 16.9 billion in the corresponding quarter of the previous financial year. The government aims to bring down CAD to 3.7 % or $ 70 billion, in 2013/14, from 4.8 % or $ 88.2 billion in 2012/13.

 

The finance ministry has started preparations for Budget 2014/15. With general elections scheduled to be held by May next year, there will only be an interim budget. The new government will present the fiscal Budget.

 

The Supreme Court has barred clinical trials for new drugs till a monitoring mechanism is put in place to protect the lives of people on which the drugs are tested.

 

Mumbai has been named the world’s second most honest city according to a survey on 15 cities worldwide by Readers’ Digest magazine. Finnish capital Helsinki bagged the top spot for the world’s most honest city while Lisbon, the capital of Portugal, proved to be the least honest.  The survey put hundreds of people to test in four continents to find out just how honest they were by dropping wallets and seeing how many would be returned.

 

3.7 % Growth of the core sector in August, a seven month high. This takes the overall growth in April-August this year to 2.3 % compared with 6.3 % in the corresponding period next financial year.

 

$19 million Estimated average spending by companies across the globe including India, on social media this year, according to a global study by information technology major Tata Consultancy Services. This will rise to $ 24 million in 2015.

 

Rising inflation, fewer employment avenues and dwindling earnings are taking a toll on the spending capacity in India. Over 72 % respondents from middle and lower middle income families would be forced to slash their Diwali expenditure by 40 % and on average spend nearly 25 % of their monthly salary on Diwali, according to a survey by Assochem.

 

Analysts believe the shutdown of the US government would have limited impact in sectors such as IT or tourism that are dependent on Visa clearances.

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

INFORMATION DECLINED

 

Management Non-Cooperative (91-22-42398888)

 

LOCATIONS

 

Registered Office :

Commerz, 8th Floor, International Business Park, Oberoi Garden City, Goregaon (East), Mumbai – 400063, Maharashtra, India

Tel. No.:

91-22-42398888

Fax No.:

91-22-42398931

E-Mail :

sridhar.ramasubramanian@groupm.com

 

 

DIRECTORS

 

As on 28.06.2013

 

Name :

Mr. Mark Forbes Patterson

Designation :

Director

Address :

Flat B, 38/F South Tower 5, 38 Bel-Air Avenue Residence Bel-Air Island, South (Phase II ),Pokfulam, Hongkong.

Date of Birth/Age :

07.03.1963

Date of Appointment :

27.09.2007

DIN No.:

01822440

 

 

Name :

Mr. Ramasubramanian Iyer Sridhar

Designation :

Director

Address :

Plot No. C, Flat No. 302, C Wing, Jupiter Vasant   Galaxy, Bangur Nagar, Goregaon (West), Mumbai -400 090, Maharashtra, India

Date of Birth/Age :

09.05.1967

Date of Appointment :

12.03.2008

DIN No.:

01915361

 

 

Name :

Mr. Nadaraja Kanniappan

Designation :

Director

Address :

54, Pascoe St. Glen Iris, Victoria, 3146, Australia

Date of Birth/Age :

16.08.1961

Date of Appointment :

12.11.2008

DIN No.:

02435133

 

 

Name :

Mr. Srinivas Venkata Lakshmana Chintakindi

Designation :

Director

Address :

T-05 A, Windsor Court, DLF Phase- 4, Gurgaon,122002 Haryana, India

Date of Birth/Age :

14.03.1966

Date of Appointment :

28.06.2013

DIN No.:

01633517

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 28.06.2013

 

Names of Shareholders

 

No. of Shares

Group M India Holding B.V., The Netherlands

 

9999

WPP Group (Nominees) Limited, U.K.

 

1

Total

 

10000

 

As on 28.06.2013

Equity Share Break up (Percentage of Total Equity)

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

100.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

The company is also engaged in designing of retail outlets.

 

 

 

GENERAL INFORMATION

 

No. of Employees :

Information declined by the management

 

 

Bankers :

Not Available

 

 

 

Banking Relations :

---

 

 

Auditors :

 

Name :

Deloitte Haskins and Sells

Chartered Accountants

Address :

Tower 3,27th-32nd Floor, Indiabulls Finance Centre, Elphinstone Mill Compound, Elphinstone (West), Mumbai – 400013, Maharashtra, India

Tel. No.:

91-22-61854000

Fax No.:

91-22-61854501 / 4601

PAN No.:

AACFD4815A

 

 

Holding Company :

·         Group M India Holding B.V. (Nelhertands)

·         WPP Group (Nominees) Limited (London)

 

 

Fellow Subsidiaries :

·         Bales India Private Limited

·         Group M Media India Private Limited

·         Group M Asia Pacific Holdings Pte Limited

·         Portland India Outdoor Advertising Private Limited

·         Results India Communication Private Limned

·         Mcdiaedge:Cia UK

·         Mediacom Media India Private Limited

·         MFC-Singapore

·         Contract Advertising (India) Private Limited

·         Ogilvy and Mather Private Limited

·         Redifiusion-Dentsu Young and Rubicam Private Limned

·         Matrix Publicities and  Media India Private Limited

·         Interactive Television Private Limited

·         MEC Asia Pacific Holdings

·         Mindshare Hongkong

·         Mindshare Worldwide

·         Fitch UK.

·         Fitch US

·         Filch Singapore

·         Filch London

 

 

CAPITAL STRUCTURE

 

As on 28.06.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1000000

Equity Shares

Rs.10/- each

Rs.10.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

10000

Equity Shares

Rs.10/- each

Rs.0.100 Million

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

 

31.12.2012

31.12.2011

I.        EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

 

0.100

0.100

(b) Reserves & Surplus

 

0.307

(34.146)

(c) Money received against share warrants

 

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

 

0.000

0.000

Total Shareholders’ Funds (1) + (2)

 

0.407

(34.046)

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

 

0.000

0.000

(b) Deferred tax liabilities (Net)

 

0.000

0.000

(c) Other long term liabilities

 

0.000

0.000

(d) long-term provisions

 

0.000

0.000

Total Non-current Liabilities (3)

 

0.000

0.000

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

 

593.525

457.350

(b) Trade payables

 

1790.549

1526.502

(c) Other current liabilities

 

35.966

24.650

(d) Short-term provisions

 

0.000

0.000

Total Current Liabilities (4)

 

2420.040

2008.502

 

 

 

 

TOTAL

 

2420.447

1974.456

 

 

 

 

II.      ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

 

12.159

15.018

(ii) Intangible Assets

 

0.000

0.000

(iii) Capital work-in-progress

 

0.000

0.000

(iv) Intangible assets under development

 

0.000

0.000

(b) Non-current Investments

 

0.000

0.000

(c) Deferred tax assets (net)

 

0.000

0.000

(d)  Long-term Loan and Advances

 

187.969

194.137

(e) Other Non-current assets

 

0.000

0.000

Total Non-Current Assets

 

200.128

209.155

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

 

0.000

0.000

(b) Inventories

 

0.000

0.000

(c) Trade receivables

 

2005.618

1427.185

(d) Cash and cash equivalents

 

116.326

193.492

(e) Short-term loans and advances

 

54.732

98.776

(f) Other current assets

 

43.643

45.848

Total Current Assets

 

2220.319

1765.301

 

 

 

 

TOTAL

 

2420.447

1974.456

 


 

SOURCES OF FUNDS

 

 

 

31.12.2010

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

 

 

0.100

2] Share Application Money

 

 

0.000

3] Reserves & Surplus

 

 

0.000

4] (Accumulated Losses)

 

 

(65.600)

NETWORTH

 

 

(65.500)

LOAN FUNDS

 

 

 

1] Secured Loans

 

 

0.000

2] Unsecured Loans

 

 

55.000

TOTAL BORROWING

 

 

55.000

DEFERRED TAX LIABILITIES

 

 

0.000

 

 

 

 

TOTAL

 

 

(10.500)

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

 

 

5.606

Capital work-in-progress

 

 

0.000

 

 

 

 

INVESTMENT

 

 

0.000

DEFERREX TAX ASSETS

 

 

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

 

 

0.000

 

Sundry Debtors

 

 

929.236

 

Cash & Bank Balances

 

 

405.878

 

Other Current Assets

 

 

0.000

 

Loans & Advances

 

 

363.961

Total Current Assets

 

 

1699.075

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

 

 

1683.144

 

Other Current Liabilities

 

 

29.558

 

Provisions

 

 

2.479

Total Current Liabilities

 

 

1715.181

Net Current Assets

 

 

(16.106)

 

 

 

 

MISCELLANEOUS EXPENSES

 

 

0.000

 

 

 

 

TOTAL

 

 

(10.500)

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.12.2012

31.12.2011

31.12.2010

 

SALES

 

 

 

 

 

Income

502.472

457.362

393.662

 

 

Other Income

 

 

 

 

 

TOTAL                        

502.472

457.362

393.662

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Office Expenses

 

 

 

 

 

Administrative Expenses

454.440

404.972

312.744

 

 

Advertising Expenses

 

 

 

 

 

TOTAL            

454.440

404.972

312.744

 

 

 

 

 

 

PROFIT BEFORE TAX

48.032

52.390

80.918

 

 

 

 

 

Less

TAX                             

13.580

20.936

10.463

 

 

 

 

 

 

PROFIT AFTER TAX

34.452

31.454

70.455

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Gross Billings

9.961

154.143

338.824

 

TOTAL EARNINGS

9.961

154.143

338.824

 

 

 

 

 

 

Earnings Per Share (Rs.)

3445.20

3145.40

7045.50

 

KEY RATIOS

 

PARTICULARS

 

 

31.12.2012

31.12.2011

31.12.2010

PAT / Total Income

(%)

6.85

6.88

17.90

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

1.98

2.65

4.75

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

118.01

(1.54)

(1.24)

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

1458.29

(13.43)

(0.84)

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.92

0.88

0.99

 

 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITIES OF LONG-TERM DEBT: NOT AVAILABLE

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

----------------------

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

----------------------

22]

Litigations that the firm / promoter involved in

----------------------

23]

Banking Details

No

24]

Banking facility details

Yes

25]

Conduct of the banking account

----------------------

26]

Buyer visit details

----------------------

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

Note:

The registered office of the company has been shifted from Orbit Plaza, 3rd Floor, Prabhadevi Road, Mumbai – 400025, Maharashtra, India to present address w.e.f. 25.05.2010

 

 

 

COMPANY BACKGROUND

 

The company was incorporated on 23 October, 1998. The principal business of the company is media consultancy and distribution activities in advertising. The company is also engaged in designing of retail outlets.

 

 

BUSINESS REVIEW

 

The Company's earnings for the financial year ended 31st December, 2012 stood at Rs. 502.472 Millions after adjusting the operating cost of Rs.454.440 Millions, the Company made a profit of Rs. 48.032 Millions during the year.

 

 

UNSECURED LOAN

(Rs. In Millions)

Particular

As on

31.12.2012

As on

31.12.2011

Short Term Borrowings

 

 

Working Capital loan from bank

55.000

55.000

Overdraft facilities from bank

358.525

402.350

Loan from a Group Company

180.000

0.000

Total

593.525

457.350

 

 

INDEX OF CHARGES: NO CHARGES EXIST FOR THE COMPANY

 

 

FIXED ASSETS

 

·         Furniture and Fixtures

·         Office equipments

·         Computers

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.61.92

UK Pound

1

Rs.99.60

Euro

1

Rs.83.64

 

 

INFORMATION DETAILS

 

Information Gathered by :

NAY

 

 

Report Prepared by :

NTH

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

3

PAID-UP CAPITAL

1~10

3

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

4

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

3

--LEVERAGE

1~10

4

--RESERVES

1~10

3

--CREDIT LINES

1~10

3

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

29

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.