MIRA INFORM REPORT

 

 

Report Date :

07.04.2014

 

IDENTIFICATION DETAILS

 

Name :

RADEUS ADVERTISING PRIVATE LIMITED

 

 

Registered Office :

G-1, Paragon Condominium, Pandurang Budhkar Marg, Mumbai – 400013, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

08.06.1973

 

 

Com. Reg. No.:

11-16583

 

 

Capital Investment / Paid-up Capital :

Rs.10.100 Millions

 

 

CIN No.:

[Company Identification No.]

U74300MH1973PTC016583

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMR14916G

 

 

PAN No.:

[Permanent Account No.]

AAACR5190H

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Advertising for media

 

 

No. of Employees :

250 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (45)

 

RATING

STATUS

PROPOSED CREDIT LINE

 

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

 

Maximum Credit Limit :

USD 225000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having a satisfactory track record.

 

General financial position of the company seems to be decent. Profitability of the company is fair.

 

Trade relations are fair. Business is active. Payment terms are reported to be usually correct.

 

The company can be considered for business dealings at usual trade terms and conditions.

 

 

NOTES:

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

INDIAN ECONOMIC OVERVIEW

 

India’s current account deficit for the fiscal third quarter ended September 2013 narrowed to $4.2 billion or 0.9 % of the gross domestic product from $31.9 billion or 6.5 % of GDP a year earlier, thanks to a pick-up in exports and moderation in gold imports. Manufacturing activity and new orders in India showed their strongest growth in a year in February. The news comes as a relief after data showed Asia’s third largest economy grew by a slower-than-expected 4.7 % annually in the three months through December. The HSBC Manufacturing Purchasing Managers’ Index which gauges the business activity of India’s factories but not its’ utilities, rose to 52.5 in February, its highest in a year from 51.4 in January. Overall new orders for factory goods which rose to a one-year high of 54.9 contributed to the surge. China has emerged as India’s biggest trading partner in the current financial year replacing the United Arab Emirates and pushing it to the third spot. India-China trade has reached $49.5 billion with a 8.7 % share in India’s total trade. The US comes second at $46 billion with 8.1 % share during the first nine months of the current financial year.

 

The Reserve Bank of India has granted an additional nine months to the public to exchange currency notes printed before 2005 including Rs 500 and Rs 1,000 denominations, pushing the deadline to January 1, 2015. A day before dates for the Lok Sabha polls were announced, the government decided to hike interest rates on fixed deposit schemes offered by post offices up to 0.2 per cent. The new rates will be effective April, 1. The Supreme Court will resume hearing on March, 11 Nokia’s appeal against a ruling over transferring ownership of its local mobile phones plant which is the subject of a tax dispute to Microsoft Corp.

 

In the last days of the current Government, another scam has surfaced. The defence ministry has ordered a probe into Hindustan Aeronautics Limited’s contracts from Britain’s Rolls-Royce Holdings worth at least $ 1.2 billion. The Central Bureau of Investigation will look into allegations that over $80 million was paid in kickbacks in a deal signed in 2011. India has asked Boeing Co. to find a solution for problems with state-owned Air India’s 787 Dreamliners. The aircraft has experienced a series of malfunctions since its debut in 2011.

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

 

INFORMATION PARTED BY (General Details)

 

Name :

Ms. Anju

Designation :

HR Department

Contact No.:

91-22-61430923

Date :

05.04.2014

 

 

LOCATIONS

 

Registered Office :

G-1, Paragon Condominium, Pandurang Budhkar Marg, Mumbai-400013, Maharashtra, India

Tel. No.:

91-22-61437000/ 61430923

Fax No.:

91-22-61437098

E-Mail :

choodamani.parmeshwar@omd.com

anju.kurian@amnicommediagroup.com

nalini.lalvani@omnicommediagroup.com

barry.cupples@omnicommediagroup.com

cheuk.chiang@omnicommediagroup.com

david.devonshire@omnicommediagroup.com

 

 

DIRECTORS

 

(AS ON 30.09.2013)

 

Name :

Ms. Nalini Ajay Lalvani

Designation :

Whole Time Director

Address :

1601, Strata Tower 4, Planet Godrej, Keshavrao Khade Marg, Mumbai-400011, Maharashtra, India

Date of Birth/Age :

29.04.1964

Date of Appointment :

13.04.2011

Din No.:

00586061

 

 

Name :

Mr. Sohrabji Jehangir Jasmin

Designation :

Whole Time directors

Address :

12, Nirmal Mahal, Bomanji Petit Road, Kemps Corner Gamdevi, Mumbai- 400 092, Maharashtra, India

Date of Birth/Age :

08.07.1963

Date of Appointment :

25.03.2009

Din No.:

02402195

 

 

Name :

Mr. Davind George Devonshire

Designation :

Director

Address :

349A, Pasir Panjang Road, # 05-05, Murano-117484, Singapore

Date of Birth/Age :

01.12.1969

Date of Appointment :

13.04.2011

Din No.:

03388282

 

 

Name :

Mr. Harish Rama Shriyan

Designation :

Whole Time Directors

Address :

303, Manas Devidas Extn Road, Opposite Lawrence School, Borivali (West), Mumbai- 400 092, Maharashtra, India

Date of Birth/Age :

16.05.1961

Date of Appointment :

25.03.2009

DIN No. :

02402221

 

 

Name :

Mr. Cheuk Tau Chiang

Designation :

Additional Director

Address :

48, Margoliouth Road, Singapore 258570

Date of Birth/Age :

28.09.1970

Date of Appointment :

27.01.2014

DIN No. :

06751607

 

 

KEY EXECUTIVES

 

Name :

Ms. Anju

Designation :

HR Department

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

(AS ON 30.09.2013)

 

Names of Shareholders

 

No. of Shares

Percentage

 

 

 

TBWA Anthem Private Limited, India

100990

99.99

Manosh Mukherjee

10

0.01

 

 

 

Total

 

101000

100.00

 

 

 

(AS ON 30.09.2013)

Equity Shares Break – up

 

Category

 

 

Percentage

 

 

 

Bodies corporate

 

99.99

Directors or relatives of directors

 

0.01

 

 

 

Total

 

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Advertising for media

 

 

Terms :

 

Selling :

Cash and Credit

 

 

Purchasing :

Cash and Credit

 

 

GENERAL INFORMATION

 

No. of Employees :

250 (Approximately)

 

 

Bankers :

·         The Saraswat Co-Operative Bank Limited

Central Administrative Office, Apsara Cinema Building, Dr. D. B. Marg, Grant Road, Mumbai- 400 007, Maharashtra, India

Bankers :

 

 

 

Facilities :

--

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

B S R and Company

Chartered Accountants

Address :

Lodha Excelus, 1st Floor, Apollo Mills Compound, N. M. Joshi Marg, Mumbai – 400011, Maharashtra, India 

Tel. No.:

91-22-39896000

Fax No.:

91-22-30902511

PAN No:

AAAFB9852F

 

 

Holding Company :

·         TBWA Anthem Private Limited

CIN No.: U74899DL1988PTC030649

 

 

Ultimate Holding Company:

·         Omnicom Group Inc., USA

 

 

Other Related Parties :

·         OMD Singapore Pte Limited

·         Omnicom Media Group Asiapacific Pte Limited

·         Omnicom Media Group Ince., USA

·         OMD International

·         OMD USA Inc

·         OMD Thailand

·         Brandscience

·         PHD Network

·         PHD Singapore Pte Limited

·         OMD New York

·         OMD Dubai

·         OMD Dusseldorf GmbH

·         OMD Malaysia

·         Omnicom Capital Inc

·         Flow Digital Pte Limited

·         PHD Germany

·         OMD Australia

·         PHD USA

·         Mudra Online Technologies Private Limited

·         PHD Abu Dhabi

·         Omnicom Media group Germany GMBH

·         Annalect

·         Heye OMD GMBH

·         OMD FZ LLC

·         OMG Europe

·         Total Media Direction

·         DDB Mudra Max Private Limited

·         The Media Group Private Limited

 

 

CAPITAL STRUCTURE

 

(AS ON 30.09.2013)

 

Authorised Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

105000

Equity Shares

Rs.100/- each

Rs.10.500 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

101000

Equity Shares

Rs.100/- each

Rs.10.100 Millions

 

 

 

 

 

 


 

FINANCIAL DATA

[All figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2013

31.03.2012

31.03.2011

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

10.100

10.100

10.100

(b) Reserves & Surplus

46.146

10.668

(13.165)

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1)+(2)

56.246

20.768

(3.065)

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

10.036

5.849

16.792

(d) long-term provisions

19.430

13.443

8.848

Total Non-current Liabilities (3)

29.466

19.292

25.640

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

0.000

0.000

0.000

(b) Trade payables

2957.891

1917.291

1944.802

(c) Other current liabilities

383.522

449.791

186.148

(d) Short-term provisions

2.141

1.570

0.999

Total Current Liabilities (4)

3343.554

2368.652

2131.949

 

 

 

 

TOTAL

3429.266

2408.712

2154.524

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

20.136

21.715

23.772

(ii) Intangible Assets

1.473

0.000

0.000

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.000

0.000

0.000

(c) Deferred tax assets (net)

25.765

15.397

15.319

(d)  Long-term Loan and Advances

326.236

276.770

163.862

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

373.610

313.882

202.953

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

1372.280

1747.158

1231.608

(d) Cash and cash equivalents

178.157

211.750

0.028

(e) Short-term loans and advances

37.637

26.895

10.816

(f) Other current assets

1467.582

109.027

709.119

Total Current Assets

3055.656

2094.830

1951.571

 

 

 

 

TOTAL

3429.266

2408.712

2154.524

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2013

31.03.2012

31.03.2011

 

SALES

 

 

 

 

 

Income

 

 

 

Other Income

 

 

 

 

 

TOTAL                                    

490.968

383.712

279.431

 

 

 

 

 

Less

EXPENSES

 

 

Office Expenses

 

 

 

 

 

Administrative Expenses

 

 

 

 

 

Advertising Expenses

 

 

 

 

 

TOTAL                                    

446.557

338.112

270.852

 

 

 

 

 

 

PROFIT BEFORE TAX

44.411

45.600

8.579

 

 

 

 

 

Less

TAX                                                                 

8.933

21.767

(8.078)

 

 

 

 

 

 

PROFIT AFTER TAX

35.478

23.833

16.657

 

 

 

 

 

 

Earnings Per Share (Rs.)

351.27

235.97

164.92

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

31.03.2012

31.03.2011

PAT / Total Income

(%)

7.23

6.21

5.96

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

1.30

1.91

0.40

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.79

2.20

(2.80)

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

0.00

0.00

0.00

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.91

0.88

0.92

 

 

 

 

 

 

 

 

 

 

 

 

 


 

FINANCIAL ANALYSIS

[All figures are in Rupees Millions]

 

DEBT EQUITY RATIO

 

Particular

31.03.2011

31.03.2012

31.03.2013

 

(INR in Mlns.)

(INR in Mlns.)

(INR in Mlns.)

Share Capital

10.100

10.100

10.100

Reserves & Surplus

-13.165

10.668

46.146

Net worth

-3.065

20.768

56.246

 

 

 

 

long-term borrowings

0.000

0.000

0.000

Short term borrowings

0.000

0.000

0.000

Total borrowings

0.000

0.000

0.000

Debt/Equity ratio

0.000

0.000

0.000

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2011

31.03.2012

31.03.2013

 

(INR in Mlns)

(INR in Mlns)

(INR in Mlns)

Total Income

279.431

383.712

490.968

 

 

37.319

27.952

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2011

31.03.2012

31.03.2013

 

(INR in Mlns)

(INR in Mlns)

(INR in Mlns)

Total Income

279.431

383.712

490.968

Profit

16.657

23.833

35.478

 

5.96%

6.21%

7.23%

 

 


 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITY OF LONG TERM BORROWINGS DETAIL: NOT AVAILABLE

 

 

Sr. No.

Check List by Info Agents

Available in Report

 (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

Yes

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

-----

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

Yes

20]

Export / Import details (if applicable)

No

21]

Market information

-----

22]

Litigations that the firm / promoter involved in

-----

23]

Banking Details

Yes

24]

Banking facility details

No

25]

Conduct of the banking account

-----

26]

Buyer visit details

-----

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

 

NOTE:

 

Registered office of the company has been shifted from 629, Madhusudan Kalekar Marg, Bandra (East), Mumbai- 400 051, Maharashtra, India to the present address w.e.f. 24.04.2009.

 

 

COMPANY OVERVIEW:

 

Subject was incorporated in India on 8 June 1973. The Company is a wholly owned subsidiary of TBWA Anthem Private Limited and is in the business of providing media planning, buying and implementation services and other related advertising/media services to its clients. The ultimate holding company is Omnicom Group Inc, USA.

 

 

INDEX OF CHARGES:

 

S.

No.

Charge ID

Date of Charge Creation/Modification

Charge amount secured

Charge Holder

Address

Service Request Number (SRN)

1

90163490

20/12/1994 *

500,000.00

THE SARASWAT CO-OP. BANK LTD

CENTRAL ADMINISTRATIVE OFFICE; APSARA CINEMA BLDG, 
DR. D.B. MARG; GRANTROAD, BOMBAY, Maharashtra - 
400007, INDIA

-

2

90160851

20/12/1994

2,000,000.00

THE SARASWAT CO-OP. BANK LTD

CENTRAL ADMINISTRATIVE OFFICE; APSARA CINEMA BLDG, 
DR. D.B. MARG; GRANTROAD, BOMBAY, Maharashtra - 
400007, INDIA

-

3

90163029

17/11/1994

1,005,000.00

THE SARASWAT CO-OP. BANK LTD

CENTRAL ADMINISTRATIVE OFFICE; APSARA CINEMA BLDG, 
DR. D.B. MARG; GRANTROAD, BOMBAY, Maharashtra - 
400007, INDIA

-

4

90161344

03/09/1973

300,000.00

THE SARASWAT CO-OP. BANK LTD

NIKADWARI LANE, GIRGAUM, BOMBAY, Maharashtra - 40 
0004, INDIA

-

 

* Date of charge modification

 

 

FIXED ASSETS:

 

·         Computers

·         Office Equipment

·         Furniture and Fixtures

·         Leasehold Improvements

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :    

            Charges or conviction registered against subject:                                                                       None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.60.32

UK Pound

1

Rs.100.04

Euro

1

Rs.82.65

 

 

INFORMATION DETAILS

 

Information Gathered by :

PRT

 

 

Analysis Done by :

KAR

 

 

Report Prepared by :

NIT

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

45

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.