|
Report Date : |
28.04.2014 |
IDENTIFICATION DETAILS
|
Name : |
PURE FIJI |
|
|
|
|
Registered Office : |
52, Karsanji St, Suva |
|
|
|
|
Country : |
Fiji |
|
|
|
|
Date of Incorporation : |
21.05.1995 |
|
|
|
|
Com. Reg. No.: |
3091 |
|
|
|
|
Legal Form : |
Limited Liability Company |
|
|
|
|
Line of Business : |
producer of traditional hair and beauty treatments, made from sustainable ingredients, in eco-friendly packaging. |
|
|
|
|
No of Employees : |
260 |
RATING & COMMENTS
|
MIRA’s Rating : |
B |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
Status : |
Moderate |
|
|
|
|
Payment Behaviour : |
No Complaints |
|
|
|
|
Litigation : |
Clear |
NOTES :
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
ECGC Country Risk Classification List – March 31, 2014
|
Country Name |
Previous Rating (31.12.2013) |
Current Rating (31.03.2014) |
|
Fiji |
B2 |
B2 |
|
Risk Category |
ECGC
Classification |
|
Insignificant |
A1 |
|
Low Risk |
A2 |
|
Moderate Low Risk |
B1 |
|
Moderate Risk |
B2 |
|
Moderate High Risk |
C1 |
|
High Risk |
C2 |
|
Very High Risk |
D |
fiji ECONOMIC OVERVIEW
Fiji, endowed with forest,
mineral, and fish resources, is one of the most developed of the Pacific island
economies though still with a large subsistence sector. Sugar exports,
remittances from Fijians working abroad, and a growing tourist industry - with
400,000 to 500,000 tourists annually - are the major sources of foreign
exchange. Fiji's sugar has special access to European Union markets but will be
harmed by the EU's decision to cut sugar subsidies. Sugar processing makes up
one-third of industrial activity but is not efficient. Fiji's tourism industry
was damaged by the December 2006 coup and is facing an uncertain recovery time.
In 2007 tourist arrivals were down almost 6%, with substantial job losses in
the service sector, and GDP dipped. The coup has created a difficult business
climate. The EU has suspended all aid until the interim government takes steps
toward new elections. Long-term problems include low investment, uncertain land
ownership rights, and the government's inability to manage its budget. Overseas
remittances from Fijians working in Kuwait and Iraq have decreased
significantly. Fiji's current account deficit peaked at 23% of GDP in 2006, and
declined to less than 12% of GDP in 2013.
|
Source
: CIA |
Contact
Information
Company Name: PURE FIJI
|
Address |
52, Karsanji St, Suva, Fiji |
|
Postal Address |
P O Box 664, Suva, Fiji
Islands |
|
Telephone |
+
679 337 3431 |
|
Fax |
+379 337 3451 |
|
Email |
|
|
Website |
Registration Data
|
Date of Registration |
21/05/1995 |
|
Registration number |
3091 |
|
Legal address |
52, Karsanji St, Suva, Fiji |
|
Legal Form |
Limited Liability Company |
|
Authorized Capital |
12,000,000 FJD |
|
Other Registration Data |
- |
Board/Executive
|
Name |
Mrs. Gaëtane Austin |
|
Position within the company |
Founder,
Executive Director |
|
Country of Birth |
Australia |
|
Nationality |
Australian |
|
Can fluently speak |
English |
|
Name |
Mrs.
Roshika Mudaliar |
|
Position within the company |
Manager
|
|
Country of Birth |
Fiji |
|
Nationality |
Fiji |
|
Can fluently speak |
English |
|
Name |
Mr. Paul Lata |
|
Position within the company |
Manager |
|
Country of Birth |
Fiji |
|
Nationality |
Fiji |
|
Can fluently speak |
English |
Litigation
|
Litigation |
No Complaints |
Export/Import ( Countries, goods and total values
for the period)
|
Imports From |
Far East |
|
Importing Terms |
L/C |
|
Import % and type of product |
5% - Raw Materials |
|
Exports To |
Australia, USA, UK, New Zealand |
|
Exporting Terms |
L/C |
|
Export % and type of product |
90% - Finished Goods |
Remarks on Payment
|
Remarks on Payment |
No Complaints |
Changes in Registration Data
None recorded
Activities ( realistic and officials)
It produces a range of traditional hair and beauty
treatments, made from sustainable ingredients, in eco-friendly packaging.
Awards:
2009 Exporter of the Year Award (Prime
Minister’s Hall of Fame inductee)
2009 Exporter of the Year Award (Unique)
2009 Exporter of the Year Award (USA)
2008 Excellence in Tourism Awards (Visionary)
2008 Exporter of the Year Award (Unique)
2008 Exporter of the Year Award (USA)
2007 Excellence in Tourism Awards
2007 Exporter of the Year Award (USA)
2007 HBA (Health & Beauty Association) Eco Packaging Award
2006 Excellence in Tourism Awards
2005 Exporter of the Year Award (USA)
2004 Exporter of the Year Award (USA)
2003 Exporter of the Year Award (Prime Minister’s)
2003 Excellence in Tourism Award
2003 Business Woman of the Year Award
2003 Fiji Chamber of Commerce Award
2002 Exporter of the Year Award (USA)
2001 Exporter of the Year Award (Prime Minister’s)
2000 Exporter of the Year Award (USA)
1999 Excellence in Tourism Award
1998 USA Soap & Cosmetics Packaging Award
1998 Exporter of the Year Award (Unique)
1997 Exporter of the Year Award (General)
Staff
|
Number of staff employed |
260 |
Facilities
|
Owned |
Office, Warehouse |
Branches
|
Address |
Pure Fiji Pty Ltd, Pure Fiji NZ, Pure Fiji UK, Pure Fiji USA (Ready Care
Industries), |
Reporter Comments
|
Comments |
In the interview
conducted with Mr. Paul Lata - Manager , he refused to cooperate with us. |
|
Local Reputation |
The company being investigated is believed by local reporters to be a MEDIUM Trade Risk and to be
fair. |
|
Owner/Shareholders Comments |
All of
the owners / shareholders have an active participation in
the running of the business. |
|
Age of Business |
Old family Business |
|
|
Good Credit Worthiness |
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.61.12 |
|
|
1 |
Rs.102.71 |
|
Euro |
1 |
Rs.84.52 |
INFORMATION DETAILS
|
Analysis Done by
: |
SUB |
|
|
|
|
Report Prepared
by : |
MNL |
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
-- |
NB |
New Business |
-- |
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a
composite of weighted scores obtained from each of the major sections of this
report. The assessed factors and their relative weights (as indicated through
%) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment record
(10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.