MIRA INFORM REPORT

 

 

Report Date :

30.04.2014

 

IDENTIFICATION DETAILS

 

Name :

BRAND ALLIANCE LIMITED

 

 

Registered Office :

Alliance House, Honywood Business Park, Honywood Basildon
SS14 3HW

 

 

Country :

United Kingdom

 

 

Financials (as on) :

31.12.2012

 

 

Date of Incorporation :

03.10.2008

 

 

Com. Reg. No.:

06714552

 

 

Legal Form :

Private limited with Share Capital

 

 

Line of Business :

Wholesaler of textiles

 

 

No of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

Slow But Correct

 

 

Litigation :

Clear

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – September 30, 2013

 

Country Name

Previous Rating

(30.09.2013)

Current Rating

(01.12.2013)

United Kingdom

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low Risk

 

A2

Moderate Low Risk

 

B1

Moderate Risk

 

B2

Moderate High Risk

 

C1

High Risk

C2

Very High Risk

 

D

 


 

UNITED KINGDOM - ECONOMIC OVERVIEW

 

The UK, a leading trading power and financial center, is the third largest economy in Europe after Germany and France. Over the past two decades, the government has greatly reduced public ownership. Agriculture is intensive, highly mechanized, and efficient by European standards, producing about 60% of food needs with less than 2% of the labor force. The UK has large coal, natural gas, and oil resources, but its oil and natural gas reserves are declining and the UK became a net importer of energy in 2005. Services, particularly banking, insurance, and business services, are key drivers of British GDP growth. Manufacturing, meanwhile, has declined in importance but still accounts for about 10% of economic output. After emerging from recession in 1992, Britain's economy enjoyed the longest period of expansion on record during which time growth outpaced most of Western Europe. In 2008, however, the global financial crisis hit the economy particularly hard, due to the importance of its financial sector. Falling home prices, high consumer debt, and the global economic slowdown compounded Britain's economic problems, pushing the economy into recession in the latter half of 2008 and prompting the then BROWN (Labour) government to implement a number of measures to stimulate the economy and stabilize the financial markets; these included nationalizing parts of the banking system, temporarily cutting taxes, suspending public sector borrowing rules, and moving forward public spending on capital projects. Facing burgeoning public deficits and debt levels, in 2010 the CAMERON-led coalition government (between Conservatives and Liberal Democrats) initiated a five-year austerity program, which aimed to lower London's budget deficit from about 11% of GDP in 2010 to nearly 1% by 2015. In November 2011, Chancellor of the Exchequer George OSBORNE announced additional austerity measures through 2017 largely due to the euro-zone debt crisis. The CAMERON government raised the value added tax from 17.5% to 20% in 2011. It has pledged to reduce the corporation tax rate to 21% by 2014. The Bank of England (BoE) implemented an asset purchase program of £375 billion (approximately $605 billion) as of December 2013. During times of economic crisis, the BoE coordinates interest rate moves with the European Central Bank, but Britain remains outside the European Economic and Monetary Union (EMU). In 2012, weak consumer spending and subdued business investment weighed on the economy, however, in 2013 GDP grew 1.4%, accelerating unexpectedly in the second half of the year because of greater consumer spending and a recovering housing market. The budget deficit is falling but remains high at nearly 7% and public debt has continued to increase

 

Source : CIA

 


REGISTERED NAME & COMPANY SUMMARY

 

Summary – Company Information

 

Company Name

BRAND ALLIANCE LIMITED

Company Number

06714552

Registered Address

ALLIANCE HOUSE
HONYWOOD BUSINESS PARK, HONYWOOD
BASILDON
SS14 3HW

Trading Address

Alliance House
Honywood Business Park
Honywood Road
Basildon, Essex
SS14 3HW

Website Address

http://www.outrage.co.uk

 

 

Telephone Number

08444935454

 

 

TPS

No

 

 

Incorporation Date

03/10/2008

Company Status

Active - Accounts Filed

Previous Name

ARENA IMPORTS LIMITED

Type

Private limited with Share Capital

Date of Change

07/07/2009

Filing Date of Accounts

23/09/2013

 

 

Share Capital

£40

SIC03

5141

Currency

GBP

SIC03 Description

Wholesale of textiles

SIC07

46410

SIC07 Description

WHOLESALE OF TEXTILES

Principal Activity

 

 

 

 

DIRECTORS/MANAGEMENT

 

Directors

Total Current Directors

3

Total Current Secretaries

1

Total Previous Directors / Company Secretaries

0

 

 

Current Directors

 

Name

Simon Hills

Date of Birth

03/03/1974

Officers Title

Mr

Nationality

British

Present Appointments

6

Function

Director

Appointment Date

03/10/2008

 

 

Address

198 Ingrave Road, Brentwood, Essex, CM13 2AG

Other Actions

View Director Report

View Consumer Report

 

 

 

 

 

Disqualified

 

Disqualified End Date

 

Disqualification Exception

No

 

 

 

Name

Kirk Hannaford

Date of Birth

15/06/1967

Officers Title

Mr

Nationality

British

Present Appointments

6

Function

Director

Appointment Date

03/10/2008

 

 

Address

71 Pound Lane, Bowers Gifford, Essex, SS13 2HN

Other Actions

View Director Report

View Consumer Report

 

 

 

 

 

Disqualified

 

Disqualified End Date

 

Disqualification Exception

No

 

 

 

Name

Adam Aarons

Date of Birth

06/09/1973

Officers Title

Mr

Nationality

British

Present Appointments

3

Function

Director

Appointment Date

01/07/2009

 

 

Address

1 Leamington Road, Hockley, Essex, SS5 5HH

Other Actions

View Director Report

View Consumer Report

 

 

 

 

 

Disqualified

 

Disqualified End Date

 

Disqualification Exception

No

 

 

 

Current Company Secretary

 

Name

Kirk Hannaford

Date of Birth

15/06/1967

Officers Title

Mr

Nationality

British

Present Appointments

6

Function

Company Secretary

Appointment Date

03/10/2008

 

 

Address

71 Pound Lane, Bowers Gifford, Essex, SS13 2HN

 

Directors

 

Previous Director/Company Secretaries

 

No Previous Director Details

 

NEGATIVE INFORMATION

 

CCJ

 

Total Number of Exact CCJs -

0

Total Value of Exact CCJs -

 

Total Number of Possible CCJs -

0

Total Value of Possible CCJs -

 

Total Number of Satisfied CCJs -

0

Total Value of Satisfied CCJs -

 

Total Number of Writs -

-

 

 

 

Exact CCJ Details

 

There are no exact CCJ details

Possible CCJ Details

 

There are no possible CCJ details

 

Writ Details

 

There are no writ details

 

Mortgage Summary

 

Outstanding

2

Satisfied

0

Full CCJ Details

Exact CCJ Details

 

 

No CCJs found

 

 

Possible CCJs Details

 

There are no possible CCJ details

 

 

Writ Details

 

No writs found

Mortgage Details

 

Mortgage Details

 

Mortgage Type:

FIXED & FLOATING CHARGE

Date Charge Created:

28/05/10

 

 

Date Charge Registered:

10/06/10

 

 

Date Charge Satisfied:

-

 

 

Status:

OUTSTANDING

 

 

Person(s) Entitled:

BARCLAYS BANK PLC

Amount Secured:

ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY TO THE CHARGEE ON ANY ACCOUNT WHATSOEVER

Details:

FIXED AND FLOATING CHARGE OVER THE UNDERTAKING AND ALL PROPERTY AND ASSETS PRESENT AND FUTURE, INCLUDING GOODWILL, BOOKDEBTS, UNCALLED CAPITAL, BUILDINGS, FIXTURES, FIXED PLANT & MACHINERY

 

Mortgage Type:

DEBENTURE

Date Charge Created:

01/07/09

 

 

Date Charge Registered:

14/07/09

 

 

Date Charge Satisfied:

-

 

 

Status:

OUTSTANDING

 

 

Person(s) Entitled:

BRAND ALLIANCE LIMITED (IN ADMINISTRATION) ACTING THROUGH ITS ADMINISTRATORS

Amount Secured:

ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY FORMERLY KNOWN AS ARENA IMPORTS LIMITED TO THE CHARGEE UNDER THE TERMSOF THE AFOREMENTIONED INSTRUMENT CREATING OR EVIDENCING THE CHARGE

Details:

FIXED AND FLOATING CHARGE OVER THE UNDERTAKING AND ALL PROPERTY AND ASSETS PRESENT AND FUTURE, INCLUDING GOODWILL, BOOKDEBTS, UNCALLED CAPITAL, BUILDINGS, FIXTURES, FIXED PLANT & MACHINERY SEE IMAGEFOR FULL DETAILS

 

SHARE & SHARE CAPITAL INFORMATION

 

Top 20 Shareholders

 

Name

Currency

Share Count

Share Type

Nominal Value

% of Total Share Count

MR SIMON HILLS

GBP

19

ORDINARY

1

47.5

MR KIRK HANNAFORD

GBP

19

ORDINARY

1

47.5

MR ADAM AARONS

GBP

2

ORDINARY

1

5

 

PAYMENT INFORMATION

 

Summary – Payment History

 

Last 3 Years Credit Rating/Limit

 

Date

Rating

Limit

31/12/2013

68

£5,000

31/12/2012

50

£13,500

31/12/2011

57

£19,500

 

Key Financials

 

Year to Date

Turnover

Pre Tax Profit

Shareholder Funds

Employees

31/12/2012

-

-

£63,792

-

31/12/2011

-

-

£92,112

-

31/12/2010

-

-

£110,075

-

 

Payment Information Summary

 

Days Beyond Terms

Trend Indicator

                         Average Payment Experience  What are Creditsafe Users saying about this company's payment behavior? This is Information on a target company's payment behaviour supplied directly by Creditsafe companies based on their direct experience of the company.

 

 

N/A

16

Company DBT

UK Average DBT

Steady

   

Improving Worsening

Be the first to leave a payment experience
for this company


Within Terms 91+ Days

 



Trade Debtors / Bad Debt Summary

 

Total Number of Documented Trade Debtors / Bad Debt -

1

 

Total Value of Documented Trade Debtors / Bad Debt -

£24,000

 

 

Creditor & Debtor Details

 

Creditor Details

 

No Creditor Data

 

Total Value

-

 

 

Trade Debtors / Bad Debt Detail

 

Company Name

Amount

Statement Date

Junction 38 Limited

£24,000

04/04/2012

 

Total Value

£24,000

 

Trade Payment Data

 

Average Invoice Value

n/a

Invoices available

n/a

Paid

n/a

Outstanding

n/a

 

Trade Payment Data is information that we collect from selected third party partners who send us information about their whole sales ledger.

 

 

Within Terms

0-30 Days

31-60 Days

61-90 Days

91+ Days

Paid

 

 

 

 

 

Outstanding

 

 

 

 

 

 

GROUP STRUCTURE & AFFILIATED COMPANIES

 

Group Structure

 

Statistics

 

Group

-

Linkages

0 companies

Countries

In 0 countries

 

 

Summary

 

Holding Company

-

Ownership Status

 

Ultimate Holding Company

-

 

 

Group structure

 

No group structure

 

FINANCIAL INFORMATION

 

Financials

 

Profit & Loss

 

 

Date Of Accounts

31/12/12

(%)

31/12/11

(%)

31/12/10

(%)

31/12/09

(%)

-

 

Weeks

52

(%)

52

(%)

52

(%)

65

(%)

-

 

Currency

GBP

(%)

GBP

(%)

GBP

(%)

GBP

(%)

-

 

Consolidated A/cs

N

(%)

N

(%)

N

(%)

N

(%)

-

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Turnover

-

-

-

-

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Export

-

-

-

-

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Cost of Sales

-

-

-

-

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Gross Profit

-

-

-

-

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Wages & Salaries

-

-

-

-

-

-

-

-

-

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Directors Emoluments

-

-

-

-

-

-

-

-

-

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Operating Profit

-

-

-

-

-

-

-

-

-

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Depreciation

£36,215

18.6%

£30,535

64.3%

£18,583

349.6%

£4,133

-

-

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Audit Fees

-

-

-

-

-

-

-

-

-

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Interest Payments

-

-

-

-

-

-

-

-

-

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Pre Tax Profit

-

-

-

-

-

-

-

-

-

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Taxation

-

-

-

-

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Profit After Tax

-

-

-

-

-

-

-

-

-

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Dividends Payable

-

-

-

-

-

-

-

-

-

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Retained Profit

-

-

-

-

-

-

-

-

-

 

 

Balance Sheet

 

 

 

Date Of Accounts

31/12/12

(%)

31/12/11

(%)

31/12/10

(%)

31/12/09

(%)

-

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Tangible Assets

£46,834

-37.2%

£74,572

105.7%

£36,252

21.1%

£29,937

-

-

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Intangible Assets

£55,562

-40.6%

£93,547

-28.9%

£131,533

-24.9%

£175,182

-

-

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Total Fixed Assets

£102,396

-39.1%

£168,119

0.2%

£167,785

-18.2%

£205,119

-

-

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Stock

£41,254

999.9%

£1,500

-

£1,500

-

£1,500

-

-

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Trade Debtors

£640,898

-7%

£688,982

-53.4%

£1,479,436

32%

£1,121,176

-

-

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Cash

£81,007

-81.4%

£435,116

194%

£148,001

-20.4%

£185,967

-

-

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Other Debtors

0

-

0

-

0

-

0

-

-

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Miscellaneous Current Assets

0

-

0

-

0

-

0

-

-

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Total Current Assets

£763,159

-32.2%

£1,125,598

-30.9%

£1,628,937

24.5%

£1,308,643

-

-

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Trade Creditors

£801,763

-12.4%

£915,352

-28.8%

£1,285,726

-11%

£1,445,234

-

-

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Bank Loans & Overdrafts

0

-

0

-

0

-

0

-

-

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Other Short Term Finance

0

-

0

-

0

-

0

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Miscellaneous Current Liabilities

0

-

0

-

0

-

0

-

-

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Total Current Liabilities

£801,763

-12.4%

£915,352

-28.8%

£1,285,726

-11%

£1,445,234

-

-

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Bank Loans & Overdrafts and LTL

0

-100%

£286,253

-28.6%

£400,921

-

0

-

-

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Other Long Term Finance

0

-

0

-

0

-

0

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Total Long Term Liabilities

0

-100%

£286,253

-28.6%

£400,921

-

0

-

-

 

 

Capital & Reserves

 

 

 

Date Of Accounts

31/12/12

(%)

31/12/11

(%)

31/12/10

(%)

31/12/09

(%)

-

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Called Up Share Capital

£40

-

£40

-

£40

-

£40

-

-

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P & L Account Reserve

£63,752

-30.8%

£92,072

-16.3%

£110,035

60.7%

£68,488

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Revaluation Reserve

-

-

-

-

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Sundry Reserves

-

-

-

-

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Shareholder Funds

£63,792

-30.7%

£92,112

-16.3%

£110,075

60.6%

£68,528

-

-

 

 

Other Financial Items

 

 

 

Date Of Accounts

31/12/12

(%)

31/12/11

(%)

31/12/10

(%)

31/12/09

(%)

-

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Net Worth

£8,230

673.5%

-£1,435

93.3%

-£21,458

79.9%

-£106,654

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Working Capital

-£38,604

-118.4%

£210,246

-38.7%

£343,211

351.3%

-£136,591

-

-

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Total Assets

£865,555

-33.1%

£1,293,717

-28%

£1,796,722

18.7%

£1,513,762

-

-

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Total Liabilities

£801,763

-33.3%

£1,201,605

-28.8%

£1,686,647

16.7%

£1,445,234

-

-

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Net Assets

£63,792

-30.7%

£92,112

-16.3%

£110,075

60.6%

£68,528

-

-

 

Cash Flow

 

 

 

Date Of Accounts

31/12/12

(%)

31/12/11

(%)

31/12/10

(%)

31/12/09

(%)

-

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Net Cashflow from Operations

-

-

-

-

-

-

-

-

-

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Net Cashflow before Financing

-

-

-

-

-

-

-

-

-

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Net Cashflow from Financing

-

-

-

-

-

-

-

-

-

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Increase in Cash

-

-

-

-

-

-

-

-

-

 

Miscellaneous

 

 

 

Date Of Accounts

31/12/12

(%)

31/12/11

(%)

31/12/10

(%)

31/12/09

(%)

-

 

Contingent Liability

NO

-

NO

-

NO

-

NO

-

-

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Capital Employed

£63,792

-83.1%

£378,365

-26%

£510,996

645.7%

£68,528

-

-

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Number of Employees

-

-

-

-

-

-

-

-

-

 

Auditors

 

 

Auditor Comments

The company is exempt from audit

 

Bankers

 

 

Bank Branch Code

 

 

Ratios

 

 

 

Date Of Accounts

31/12/12

31/12/11

31/12/10

31/12/09

-

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Pre-tax profit margin %

-

-

-

-

-

http://static.creditsafe.com/IMAGES/barchart-grey.png

Current ratio

0.95

1.23

1.27

0.91

-

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Sales/Net Working Capital

-

-

-

-

-

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Gearing %

0

310.80

364.20

0

-

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Equity in %

7.90

7.70

6.60

5.10

-

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Creditor Days

-

-

-

-

-

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Debtor Days

-

-

-

-

-

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Liquidity/Acid Test

0.90

1.22

1.26

0.90

-

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Return On Capital Employed %

-

-

-

-

-

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Return On Total Assets Employed %

-

-

-

-

-

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Current Debt Ratio

12.56

9.93

11.68

21.08

-

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Total Debt Ratio

12.56

13.04

15.32

21.08

-

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Stock Turnover Ratio %

-

-

-

-

-

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Return on Net Assets Employed %

-

-

-

-

-

 

 

FOREIGN EXCHANGE RATES

Na

 

 

ADDITIONAL INFORMATION

 

Commentary

 

No exact match CCJs are recorded against the company.

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There has been no significant change in the company's credit rating.

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The credit limit on this company has fallen 80% in comparison to the previously suggested credit limit.

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There is insufficient data to indicate a change in this company's percentage of sales.

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Net Worth increased by 673.5% during the latest trading period.

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A 33.1% decline in Total Assets occurred during the latest trading period.

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There is insufficient data to indicate a change in this company's pre-tax profit.

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The company saw a decrease in their Cash Balance of 81.4% during the latest trading period.

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The company is exempt from audit.

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No recent changes in directorship are recorded.

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The company is not part of a group.

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The movement in accumulated earnings would indicate that the company incurred a loss after tax and other appropriations, including dividends.

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The company was established over 5 years ago.

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Event History

 

Status History

 

No Status History found

 

Event History

 

Date

Description

11/10/2013

Annual Returns

28/09/2013

New Accounts Filed

23/10/2012

Annual Returns

03/10/2012

New Accounts Filed

18/11/2011

Annual Returns

28/10/2011

New Accounts Filed

29/07/2011

Change in Reg.Office

29/07/2011

Change of Company Postcode

12/10/2010

Annual Returns

18/05/2010

New Accounts Filed

21/12/2009

Annual Returns

28/10/2009

Annual Returns

19/08/2009

New Board Member Mr A. Aarons appointed

09/07/2009

Change of Name

29/04/2009

Change of Name

 

Rating History

 

 

Date

Rating

Description

11/10/2013

68

Good Credit Worthiness

31/08/2013

69

Good Credit Worthiness

03/10/2012

50

Creditworthy

02/10/2012

58

Good Credit Worthiness

22/09/2012

31

Creditworthy

01/09/2012

58

Good Credit Worthiness

28/10/2011

57

Good Credit Worthiness

27/10/2011

48

Creditworthy

01/10/2011

Not Rated

Financial Statements too old

18/09/2011

5

Caution - Credit at your discretion

 

Limit History

 

Date

Limit

28/09/2013

£5,000

31/08/2013

£25,000

03/10/2012

£13,500

02/10/2012

£20,000

22/09/2012

£5,500

01/09/2012

£20,000

28/10/2011

£19,500

27/10/2011

£5,500

18/09/2011

£0

29/07/2011

£5,500

 

 

Previous Company Names

 

 

Date

Previous Name

Companies House Documents

07/07/2009

ARENA IMPORTS LIMITED

View Document

24/04/2009

HANNAFORD AND HILLS LIMITED

View Document

 

Linkages

 

Statistics

 

Group

0 companies

Linkages

0 companies

Countries

In 0 countries

 

NOTES & COMMENTS

 

Na

 

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 60.52

UK Pound

1

Rs. 101.77

Euro

1

Rs. 83.91

 

 

INFORMATION DETAILS

 

Analysis Done by :

RSM

 

 

Report Prepared by :

DPT

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.