MIRA INFORM REPORT

 

 

Report Date :

30.04.2014

 

IDENTIFICATION DETAILS

 

Name :

MEDIASCOPE PUBLICITAS (INDIA) PRIVATE LIMITED (w.e.f. 19.12.2001)

 

 

Formerly Known As :

MEDIASCOPE PROMOTION NETWORK (INDIA) PRIVATE LIMITED

 

 

Registered Office :

51, Doli Chambers, 5th Floor, Off Arthur Bunder Road, Colaba, Mumbai – 400 005, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

11.10.2000

 

 

Com. Reg. No.:

11-129111

 

 

Capital Investment / Paid-up Capital :

Rs.5.000 millions

 

 

CIN No.:

[Company Identification No.]

U72900MH2000PTC129111

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMM14560A

 

 

PAN No.:

[Permanent Account No.]

AACCM5115F

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Providing Media Concession and Publicators.

 

 

No. of Employees :

150 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B (28)

 

RATING

STATUS

 

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Maximum Credit Limit :

USD 595000

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow but correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track record.

 

Company has incurred loss from its operation in the year 2013.

 

However, trade relation are fair. Business is active. Payment terms are slow but correct.

 

The company can be considered for business dealing with some caution.

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

INDIAN ECONOMIC OVERVIEW

 

US investment bank Goldman Sachs has upgraded its outlook on Indian markets as it expects positive impact of the election cycle.

 

India’s economy may grow 4.7 % in the current financial year, lower than the official estimate of 4.9 %, Fitch Rating said. The global rating agency expects the economy to pick up in the next two financial years.

 

Global ratings agency Standard & Poor said increasing focus by India Inc on lowering debt is likely to improve their credit profiles.

 

Singapore (1.1 million Indian tourists in 2012), Thailand (one million), the United Arab Emirates ().98 million) and Malaysia ().82 million) emerged as the preferred holidays hotspots for Indians. The total figure is expected to increase to 1.93 million by 2017, according to the latest Eurmonitor international report.

 

There is a $29.34 bn outward foreign direct investment by domestic companies between April and January of 2013/14 which has seen some signs of recovery according to a Care Ratings report.

 

There are 264 number of new companies being set up every day on average during 2014. Most of them are registered in Mumbai. India had 1.38 million registered companies at the end of January, 2014.

 

Twitter like messaging service Weibo Corporation has filed to raise $ 500 million via a US initial public offering. Alibaba, which owns a stake in Weibo is expected to raise about $ 15 billion New York this year in the highest profile Internet IPO since Facebook’s in 2012.

 

Bharti Airtel has raised Rs.2,453.2 crore (350 million Swiss Francs) by selling six-year bonds at a coupon rate of three per cent and maturing in 2020. This is the largest ever bond offering by an Indian company in Swiss Francs. Bharat Petroleum Corporation raised 175 million Swiss Francs by selling five year bonds at 2.98 % coupon rate in February.

 

Indian Oil Corporation plans to invest Rs 7650 crore in setting up a petrochemical complex at its almost complete Paradip refinery in Odhisha in three to four years. The company board is set to consider the setting up of a 700000 tonne per annum polypropylene plant at an estimated cost at Rs.3150 crore.

 

Global chief information officers at gathering in Bangalore in April to meet Indian startups at an event called Tech50 Watchout for Little Eye Labs-Facebook type deals in the making.

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

INFORMATION PARTED BY

 

Name :

Mr. Girish Sharma

Designation :

Accounts Executive

Contact No.:

91-22-61377400

Date :

28.04.2014

 


 

LOCATIONS

 

Registered Office/ Corporate Office :

51, Doli Chambers, 5th Floor, Off Arthur Bunder Road, Colaba, Mumbai – 400 005, Maharashtra, India

Tel. No.:

91-22-22048890/ 61377400/ 22881401

Fax No.:

91-22-61377400/ 22824889

E-Mail :

mehul.vora@publicitas.com

girish.sharma@media.scope.com

mumbai@publicitas.com   

Website :

http://www.publicitas.com

Location :

Owned

Locality :

Commercial

 

 

Extension Office for the Head Office :

402, Doli Chambers Arthur Bunder Road, Colaba, Mumbai – 400 005, Maharashtra, India

 

 

Branch Office :

Located at:

 

·         Delhi

·         Bangalore

·         Chennai

 

 

DIRECTORS

 

AS ON 23.08.2013

 

Name :

Mr. Marzban Burjor Patel

Designation :

Managing Director

Address :

P-1, Glenelg, 11, Damani House, Cuffe Parade, Mumbai – 400 005, Maharashtra, India

Date of Birth/Age :

13.02.1960

Date of Appointment :

11.10.2000

DIN No.:

00060636

 

 

Name :

Mrs. Anita Marzban Patel

Designation :

Alternate Director of Mr. Petrikowski Rudiger Gert

Address :

P-1, Glenelg, 11, Damani House, Cuffe Parade, Mumbai – 400 005, Maharashtra, India

Date of Appointment :

25.07.2012

DIN No.:

00060638

 

 

Name :

Mr. Manish Anilkumar Mehta

Designation :

Alternate Director of Mr. Johannes Christoph Braun

Address :

38-A-8, Arvasu Co-Operative Housing Society, 2nd Floor, 1st Road, T.P.S. VI, Santacruz (West), Mumbai – 400 054, Maharashtra, India

Date of Birth/Age :

23.07.1963

Date of Appointment :

12.08.2013

DIN No.:

02721588

 

 

Name :

Mr. Petrikowski Rudiger Gert

Designation :

Director

Address :

Kirschenackerweg, 22, 3063, Ittigen, Ittigen, 3063, Switzerland

Date of Birth/Age :

08.01.1966

Date of Appointment :

12.09.2012

DIN No.:

05339701

 

 

Name :

Mr. Johannes Christoph Braun

Designation :

Director

Address :

Atlenhoferstresse, 12, Zurich, Switzerland

Date of Birth/Age :

11.08.1975

Date of Appointment :

23.08.2013

DIN No.:

06655977

 

 

KEY EXECUTIVES

 

Name :

Mr. Girish Sharma

Designation :

Accounts Executive

 

 

Name :

Yogesh Dalvi and Associates

Designation :

Company Secretaries

Address :

92A, 1st Floor, Sunrays Shopping Center, Near Apna Bazar, Charkop Market Junction, Kandivali (West), Mumbai – 400 067, Maharashtra, India 

Mobile No.:

91-9867649941

E-Mail :

yogesh_dalvics@rediffmail.cm

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 23.08.2013

 

Names of Shareholders

 

No. of Shares

Percentage of Holding

Marzban B. Patel

87500

17.50

Anita M. Patel jointly with Marzban B. Patel

87500

17.50

Publicitas Asia Holdings Limited, Hong Kong

325000

65.00

Total

500000

100.00

 

 

AS ON 23.08.2013

 

Equity Share Breakup

 

Percentage of Holding

Category

 

 

Foreign holdings [Foreign institutional investors, Foreign Companies, Foreign Financial Institutions, Non-resident Indian or Overseas corporate bodies or others]

 

65.00

Directors or relatives of directors

 

35.00

Total

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Providing Media Concession and Publicators.

 

 

Products/ Services :

·         Business Media Solutions

·         Travel Media Solutions

·         GCC Media Solutions

 

 

Terms :

 

Selling :

Cash and Credit

 

 

Purchasing :

Cash and Credit

 

 

GENERAL INFORMATION

 

Customers :

End Users

 

 

No. of Employees :

150 (Approximately)

 

 

Bankers :

Citibank, Mumbai, Maharashtra, India

 

 

Facilities :

Secured Loans

31.03.2013

(Rs. in Millions)

31.03.2012

(Rs. in Millions)

SHORT TERM BORROWINGS

 

 

Citibank (CC)

(Secured by Letter of Credit issued by the Banker of Holding Company)

53.247

0.168

Total

53.247

0.168

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Rahul Gautam Divan and Associates

Chartered Accountants

Address :

C/o. Midsnell, 134, Mittal Tower ‘C’, Nariman Point, Mumbai – 400 021, Maharashtra, India

Tel. No.:

91-22-66324991/ 66324992

Fax No.:

91-22-22875374

E-Mail :

rdivan@vsnl.com  

PAN No.:

AADFR9025P

 

 

Holding Company :

Publicitas Asia Holdings Limited, Hong Kong

 

 

Fellow Subsidiaries :

  • Emphasis Media Limited, Hong Kong
  • Pablicitas (Thailand) Limited, Thailand 
  • Publicitas International SPA Italy
  • Publicitas GmbH Austria
  • Publicitas North America Inc; U.S.A. 
  • Publicitas Singapore Pte. Limited, Singapore
  • Publicitas Limited, U.K.
  • Publicitas Latin America, U.S.A.
  • Publicitas Beijing Advertising Co. Limited, China
  • Publicitas International AG, Basel
  • PDM Media (India) Private Limited, India

 

 

Enterprises over which significant influence exercised by Directors :

  • Mediascope
  • Adstream Advertising Services Private Limited

 

 

CAPITAL STRUCTURE

 

AS ON 23.08.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

500000

Equity Shares

Rs.10/- each

Rs.5.000 millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

500000

Equity Shares

Rs.10/- each

Rs.5.000 millions

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2013

31.03.2012

31.03.2011

I.        EQUITY AND LIABILITIES

 

 

 

(1) Shareholders' Funds

 

 

 

(a) Share Capital

5.000

5.000

5.000

(b) Reserves & Surplus

143.705

146.839

126.914

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

148.705

151.839

131.914

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) Long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) Long-term provisions

0.000

0.000

0.000

Total Non-current Liabilities (3)

0.000

0.000

0.000

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

53.247

0.168

0.000

(b) Trade payables

282.499

317.701

200.473

(c) Other current liabilities

32.111

19.147

19.786

(d) Short-term provisions

0.000

0.000

0.000

Total Current Liabilities (4)

367.857

337.016

220.259

 

 

 

 

TOTAL

516.562

488.855

352.173

 

 

 

 

II.      ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

25.382

14.443

14.889

(ii) Intangible Assets

0.429

0.367

0.000

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.000

0.000

0.000

(c) Deferred tax assets (net)

1.605

1.598

1.492

(d)  Long-term Loan and Advances

75.484

37.313

4.875

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

102.900

53.721

21.256

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

358.599

375.147

277.703

(d) Cash and cash equivalents

28.049

46.607

46.273

(e) Short-term loans and advances

27.014

13.380

6.780

(f) Other current assets

0.000

0.000

0.161

Total Current Assets

413.662

435.134

330.917

 

 

 

 

TOTAL

516.562

488.855

352.173

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2013

31.03.2012

31.03.2011

 

SALES

 

 

 

 

 

Income

350.481

390.235

316.493

 

 

Other Income

 

 

 

 

 

TOTAL                                    

350.481

390.235

316.493

 

 

(Due to market fluctuation)

 

 

EXPENSES

 

 

 

 

 

Office Expenses

353.749

360.417

286.243

 

 

Administrative Expenses

 

 

 

 

 

Advertising Expenses

 

 

 

 

 

TOTAL                                    

353.749

360.417

286.243

 

 

 

 

 

 

PROFIT / (LOSS) BEFORE TAX

(3.140)

29.818

30.250

 

 

 

 

 

 

TAX                                                                 

(0.907)

9.893

10.167

 

 

 

 

 

 

PROFIT / (LOSS) AFTER TAX

(3.134)

19.925

20.083

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Commission Income

62.518

113.136

86.815

 

TOTAL EARNINGS

62.518

113.136

86.815

 

 

 

 

 

 

Earnings/ (Loss) Per Share (Rs.)

(6.27)

39.85

40.57

 

 

Note:

There is a typo error in the 2013 director’s report. The figure mentioned in the directors report is Profit after tax of Rs.3.134 millions whereas the correct figure should be Loss After Tax of Rs.(3.134) millions (Confirmed by the Management).

 


KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

31.03.2012

31.03.2011

PAT / Total Income

(%)

(0.89)

5.11

6.35

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

(0.61)

6.12

8.63

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(0.02)

0.20

0.23

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

0.36

0.00

0.00

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.12

1.29

1.50

 


 

FINANCIAL ANALYSIS

[all figures are in Rupees Millions]

 

DEBT EQUITY RATIO

 

Particular

31.03.2011

31.03.2012

31.03.2013

 

(INR in Mlns.)

(INR in Mlns.)

(INR in Mlns.)

Share Capital

5.000

5.000

5.000

Reserves & Surplus

126.914

146.839

143.705

Net worth

131.914

151.839

148.705

 

 

 

 

Long-term borrowings

0.000

0.000

0.000

Short term borrowings

0.000

0.168

53.247

Total borrowings

0.000

0.168

53.247

Debt/Equity ratio

0.000

0.001

0.358

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2011

31.03.2012

31.03.2013

 

(INR in Mlns)

(INR in Mlns)

(INR in Mlns)

Total Income

316.493

390.235

350.481

 

 

23.300

(10.187)

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2011

31.03.2012

31.03.2013

 

(INR in Mlns)

(INR in Mlns)

(INR in Mlns)

Total Income

316.493

390.235

350.481

Profit

20.083

19.925

(3.134)

 

6.35%

5.11%

(0.89%)

 


 

LOCAL AGENCY FURTHER INFORMATION

 

Details of Current Maturities of Long Term Debt: Not Available

 

Check List by Info Agents

Available in Report (Yes / No)

1) Year of Establishment

Yes

2) Locality of the firm

Yes

3) Constitutions of the firm

Yes

4) Premises details

No

5) Type of Business

Yes

6) Line of Business

Yes

7) Promoter’s background

Yes

8) No. of employees

Yes

9) Name of person contacted

Yes

10) Designation of contact person

Yes

11) Turnover of firm for last three years

Yes

12) Profitability for last three years

Yes

13) Reasons for variation <> 20%

Yes

14) Estimation for coming financial year

No

15) Capital in the business

Yes

16) Details of sister concerns

Yes

17) Major suppliers

No

18) Major customers

No

19) Payments terms

Yes

20) Export / Import details (if applicable)

No

21) Market information

--

22) Litigations that the firm / promoter involved in

--

23) Banking Details

Yes

24) Banking facility details

Yes

25) Conduct of the banking account

--

26) Buyer visit details

--

27) Financials, if provided

Yes

28) Incorporation details, if applicable

Yes

29) Last accounts filed at ROC

Yes

30) Major Shareholders, if available

Yes

31) Date of Birth of Proprietor/Partner/Director, if available

Yes

32) PAN of Proprietor/Partner/Director, if available

No

33) Voter ID No of Proprietor/Partner/Director, if available

No

34) External Agency Rating, if available

No

 



OPERATIONS/ WORKING RESULTS:

 

The total income of the Company for the year is amounted to Rs.350.481 millions as compared to Rs.390.235 millions for the year 2011-12. After deducting total expenditure of Rs.353.749 millions the Company has earned a profit after tax of Rs.3.134 millions.

 

 

FIXED ASSETS:

 

Tangible Assets

·         Furniture and Fixtures

·         Computers 

·         Vehicles

·         Office Equipments

·         OOH Properties

Intangible Assets

·         Computer Software  

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.60.52

UK Pound

1

Rs.101.77

Euro

1

Rs.83.92  

 

 

INFORMATION DETAILS

 

Information Gathered by :

PLK

 

 

Analysis Done by :

SUM

 

 

Report Prepared by :

SMN


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

4

PAID-UP CAPITAL

1~10

3

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

3

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

3

--LEVERAGE

1~10

3

--RESERVES

1~10

3

--CREDIT LINES

1~10

3

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

28

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.