MIRA INFORM REPORT

 

 

Report Date :

08.08.2014

 

IDENTIFICATION DETAILS

 

Name :

SOLUTIONS INTEGRATED MARKETING SERVICES PRIVATE LIMITED

 

 

Registered Office :

16th Floor, Tower – A, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West), Mumbai – 400013, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

26.09.1994

 

 

Com. Reg. No.:

11-235016

 

 

Capital Investment / Paid-up Capital :

Rs. 43.621 Millions

 

 

CIN No.:

[Company Identification No.]

U74899MH1994PTC235016

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

The Company is Principally Engaged in Providing a Range of Communication Services, Which Primarily Relates to Advertising by Creative and Production Work, Digital Designing, Marketing Services, Advertising Projects And Strategic Consulting Services.

 

 

No. of Employees :

Not Divulged

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B (28)

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Status :

Moderate

 

 

Payment Behaviour :

Slow but Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track record.

 

There seems some dip in the turnover during 2013, the company has also incurred a heavy loss during 2013

 

However, trade relations are reported as fair. Business is active. Payments terms are reported to be slow but correct.

 

The company can be considered for business dealings with some caution.

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

INDIAN ECONOMIC OVERVIEW

 

N E W S

 

As per the latest IMF study, the total weigh of emerging markets in the GDP of the world on a purchasing power parity basis has seen a sizeable shift. It highlights how as against 51 % in 2005, the emerging economies now account for close to 56 % of the global purchasing power GDP as per the latest survey. And with the emerging economies growing at a faster rate than their developed counterparts, there are every possibility that the their share goes up further in the coming years.  China may surpass the US over the next few years.

 

Politics and economics are very intricately connected. They tend to influence each other in ways that could be very complex and far-reaching. The prospects of the India’s economy have been seriously compromised due to political corruption. High inflation, poor standard of living are to a great extent a result of rampant corruption in the country. China on the other hand, seems to be facing diametrically opposite challenge. American hedge fund manager Jim Chanos has been keenly following the political and economic development in the dragon economy and has figured out something that is quite worrying. He is of the view that the Chinese economy could be heading toward trouble on account of new Chinese President Xi Jingping’s very aggressive anti-corruption drive. Chanos believes tat many things such as apartment sales, luxury products, etc. were largely bought with dirty money. And it is now beginning to impact consumption. This may indeed be bad news for an economy that is struggling to transition from an investment-driven export-oriented economy to a domestic consumption-driven economy.

 

A study published by Firstpost has revealed that asset classes like real estate and equities were the biggest beneficiaries of the liberalization policies.  A firm called Ciane Analytics studied returns from assets including equities, gold, fixed deposits, G-Secs and real estate since 1991. Real estate outperformed every other asset classes during the 23-year period with an annualized return of 20 % ! Equities came in second with annualized return of 15.5 % ! However, while these returns may seem mouthwatering, the fact is that the return from equities adjusted for inflation came down to just 7.1 %.

 

Some brief news are as under

. R-Power to buy Jaypee’s hydro assets

. Investors await justice in NSEL case

. India seeks MFN status from Pakistan ahead of meeting

. Ukrain’s clashes with rebels hinder MH17 crash investigation

. India exploring merger of state-owned hydro PSUs

..Higher costs weigh down profit growth to slowest in 9 quarters

..Wal-Mart to expand wholesale business in India

. GMR group moves to strengthen balance sheet

. Central Bank to sell 4 % stake to Life Insurance Corporation

. Tata Chemicals plans to raise up to Rs 10000 mn.

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2014.

 

 

INFORMATION DENIED BY

 

Name :

Mr. Anuj Goyal

Designation :

CFO

Contact No.:

91-9953111110

Date :

06.08.2014

 

 

LOCATIONS

 

Registered Office :

16th Floor, Tower – A, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West), Mumbai – 400013, Maharashtra, India

Tel. No.:

Not Available

Mobile No.:

91-9953111110 (Mr. Anuj)

Fax No.:

Not Available

E-Mail :

venkatesh.bangera@resources.in.com

 

 

DIRECTORS

 

As on: 30.09.2013

 

Name :

Ms. Kanika Mathur

Designation :

Director

Address :

Flat No. 7a, 3rd Floor, 18, Purvi Mag, Vasant Vihar, New Delhi – 110057, India

Date of Birth/Age :

03.09.1961

Date of Appointment :

02.07.2012

DIN No.:

00027800

 

 

Name :

Mr. Ashok Mathai Vanchittil Pothen Kurien

Designation :

Director

Address :

38/A, Ashutosh Flat No. 14, 1st Floor, Napeansea Road, Malabar Hill, Mumabi – 400026, Maharashtra, India

Date of Birth/Age :

21.01.1950

Date of Appointment :

25.02.2006

DIN No.:

00034035

 

 

Name :

Mr. Srikant Satri

Designation :

Managing Director

Address :

C – 39, Ground Floor, Gulmohar Park, New Delhi – 110049, India

Date of Birth/Age :

03.08.1961

Date of Appointment :

30.05.1995

DIN No.:

00036188

 

 

Name :

Mr. Robin Chen Zhad YU

Designation :

Director

Address :

21, Walmar Drive, Serangoon Garden Estates, 555046, Singapore

Date of Birth/Age :

21.06.1963

Date of Appointment :

15.09.2009

DIN No.:

02744444

 

 

Name :

Mr. Stephan Beringar

Designation :

Director

Address :

Ellierslie house, Sutton lane, north London - 00000, united kingdom 

Date of Birth/Age :

08.09.1963

Date of Appointment :

27.07.2010

DIN No.:

03621839

 

 

KEY EXECUTIVES

 

Name :

Mr. Anuj Goyal

Designation :

CFO

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on: 30.09.2013

 

Names of Shareholders

No. of Shares

% of Holding

Srikant Sastri

1378

0.03

Ananth Raman

66782

1.53

Rohit Salgaocar

10650

0.24

Asit Shah

15214

0.35

Aquarus Ventures Pte(Previous Known As Hexagram Investments Private Limited), Mauritius

319506

7.32

Publicis Groupe Holdings B. V.

3948610

90.52

Total

4362140

100.00

 

 

Equity Share Break up (Percentage of Total Equity)

 

As on: 30.09.2013

 

Category

 

Percentage

 

 

 

Foreign holdings [Foreign institutional investors, Foreign Companies, Foreign Financial Institutions, Non-resident Indian or Overseas corporate bodies or others]

 

97.84

Directors or relatives of directors

 

0.03

Other top fifty shareholders

 

2.13

Total

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

The Company is Principally Engaged in Providing a Range of Communication Services, Which Primarily Relates to Advertising by Creative and Production Work, Digital Designing, Marketing Services, Advertising Projects And Strategic Consulting Services.

 

 

GENERAL INFORMATION

 

No. of Employees :

Not Divulged

 

 

Financial Institution :

Scotia Finance Private Limited, Upper Ground Floor, Mr. Gopal Das Bhawan, 28, Barakhamba Road, New Delhi – 110001, Delhi, India

 

 

Bankers :

Not Divulged

 

 

Facilities :

 

Secured Loan

As on

31.03.2013

As on

31.03.2012

 

(Rs. In Millions)

SHORT TERM BORROWINGS:

 

 

Other loans and advances

125.539

58.509

 

 

 

Total

125.539

58.509

 

Banking Relations :

--

 

 

Auditors :

 

Name :

M/s. S. R. Batliboi and Associates

Chartered Accountants

Address :

The Ruby, 12th Floor, Zone A, 29 Senapati Bapat Marg, Dadar West, Mumbai, Maharashtra, India

PAN No.:

AABFS3421N

 

 

Holding Company :

Publicis Groupe Holdings BV, Netherlands

 

 

Associates/Subsidiaries :

Digitas, Hong Kong

Solution Integrated Marketing (S) Pte Limited

TLG India Private Limited

Hanmer MSL Communications Private Limited

Digitas Incorporation, USA

Mms Communications Singapore Pte Limited

Razor Fish LLC

Vivaki Performance Zenith Optimedia

Vivaki, USA

 

 

CAPITAL STRUCTURE

 

As on: 31.03.2013

 

Authorized Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

4500000

Equity Shares

Rs.10/- each

Rs. 45.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

4362140

Equity Shares

Rs.10/- each

Rs. 43.621 Millions

 

 

 

 

 

 

 


 

FINANCIAL DATA

[All figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2013

31.03.2012

31.03.2011

I.        EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

43.621

43.621

43.621

(b) Reserves & Surplus

(41.406)

12.310

(28.053)

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

2.215

55.931

15.568

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

2.780

1.958

0.062

Total Non-current Liabilities (3)

2.780

1.958

0.062

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

125.539

58.509

52.768

(b) Trade payables

199.319

233.548

164.942

(c) Other current liabilities

118.579

105.598

173.796

(d) Short-term provisions

12.816

10.521

9.066

Total Current Liabilities (4)

456.253

408.176

400.572

 

 

 

 

TOTAL

461.248

466.065

416.202

 

 

 

 

II.      ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

4.600

1.815

12.573

(ii) Intangible Assets

0.847

1.437

2.547

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.812

0.812

0.812

(c) Deferred tax assets (net)

0.000

15.881

0.000

(d) Long-term Loan and Advances

97.035

77.065

85.906

(e) Other Non-current assets

0.132

0.120

0.000

Total Non-Current Assets

103.426

97.130

101.838

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

271.585

325.231

230.385

(d) Cash and cash equivalents

0.000

0.000

0.175

(e) Short-term loans and advances

36.938

30.475

9.883

(f) Other current assets

49.299

13.229

73.921

Total Current Assets

357.822

368.935

314.364

 

 

 

 

TOTAL

461.248

466.065

416.202

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2013

31.03.2012

31.03.2011

 

SALES

 

 

 

 

 

Income

811.223

1044.790

985.285

 

 

Other Income

97.739

83.894

25.883

 

 

TOTAL                                    

908.962

1128.684

1011.168

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

TOTAL                                    

946.797

1090.950

1047.824

 

 

 

 

 

 

PROFIT BEFORE TAX             

(37.835)

37.734

(36.656)

 

 

 

 

 

Less

TAX

15.882

78.097

3.917

 

 

 

 

 

 

PROFIT AFTER TAX               

(53.717)

(40.363)

(40.573)

 

 

 

 

 

 

Earnings Per Share (Rs.)

(53.72)

40.36

(40.57)

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

31.03.2012

31.03.2011

 

 

 

 

 

PAT/Total Income

(%)

(0.06)

(0.04)

(0.04)

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

(4.66)

3.61

(3.72)

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

(8.22)

8.40

(8.82)

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(17.08)

0.67

(2.35)

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

56.68

1.05

3.39

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.78

0.90

0.78

 

 

FINANCIAL ANALYSIS

[All figures are in Rupees Millions]

 

DEBT EQUITY RATIO

Particular

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Share Capital

43.621

43.621

43.621

Reserves & Surplus

(28.053)

12.310

(41.406)

Net worth

15.568

55.931

2.215

 

 

 

 

long-term borrowings

0.000

0.000

0.000

Short term borrowings

52.768

58.509

125.539

Total borrowings

52.768

58.509

125.539

Debt/Equity ratio

3.390

1.046

56.677

 

 

YEAR-ON-YEAR GROWTH

Year on Year Growth

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Sales

985.285

1044.790

811.223

 

 

6.039

(22.355)

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Sales

985.285

1044.79

811.223

Profit

(40.573)

(40.363)

(53.717)

 

(4.12%)

(3.86%)

(6.62%)

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITY DETAILS NOT ARE AVAILABLE

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No 

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

--

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

--

22]

Litigations that the firm / promoter involved in

--

23]

Banking Details

Yes

24]

Banking facility details

Yes

25]

Conduct of the banking account

--

26]

Buyer visit details

--

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 


OPEARTIONS:

 

The company is principally engaged in activities relating to, marketing consultancy and providing marketing services, arranging sales promotion drives and product exhibitions and organizing and arranging of products and services by its clients

 

INDEX OF CHARGES:

 

No Charges Exist for Company

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgment or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration:

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration:

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime:

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws:

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards:

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government:

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package:

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report:

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.61.41

UK Pound

1

Rs.103.42

Euro

1

Rs.82.17

 

 

INFORMATION DETAILS

 

Information Gathered by :

HNA

 

 

Analysis Done by :

DIV

 

 

Report Prepared by :

JAY

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

4

PAID-UP CAPITAL

1~10

4

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

3

--PROFITABILIRY

1~10

2

--LIQUIDITY

1~10

3

--LEVERAGE

1~10

3

--RESERVES

1~10

2

--CREDIT LINES

1~10

3

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

28

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.