MIRA INFORM REPORT

Report Date :

08.12.2014

IDENTIFICATION DETAILS

Name :	UPDATE INC.
Registered Office :	Tango 33 Bldg. 4F., 3-25-11, Higashi, Shibuya-ku, Tokyo 150-0011
Country :	Japan
Date of Incorporation :	05.02.2001
Com. Reg. No.:	0110-01-039011
Legal Form :	Private Company
Line of Business :	Mobile advertising agency Consulting for media contents
No. of Employees :	23

RATING & COMMENTS

MIRA’s Rating :

B

RATING		STATUS	PROPOSED CREDIT LINE
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small

Maximum Credit Limit :	US$ 25,000
Status :	Moderate
Payment Behaviour :	Unknown
Litigation :	Clear

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

ECGC Country Risk Classification List – September 30, 2014

Country Name	Previous Rating (30.06.2014)	Current Rating (30.09.2014)
Japan	A2	A2

Risk Category	ECGC Classification
Insignificant	A1
Low	A2
Moderate	B1
High	B2
Very High	C1
Restricted	C2
Off-credit	D

JAPAN - ECONOMIC OVERVIEW

In the years following World War II, government-industry cooperation, a strong work ethic, mastery of high technology, and a comparatively small defense allocation (1% of GDP) helped Japan develop a technologically advanced economy. Two notable characteristics of the post-war economy were the close interlocking structures of manufacturers, suppliers, and distributors, known as keiretsu, and the guarantee of lifetime employment for a substantial portion of the urban labor force. Both features are now eroding under the dual pressures of global competition and domestic demographic change. Japan's industrial sector is heavily dependent on imported raw materials and fuels. A small agricultural sector is highly subsidized and protected, with crop yields among the highest in the world. While self-sufficient in rice production, Japan imports about 60% of its food on a caloric basis. For three decades, overall real economic growth had been spectacular - a 10% average in the 1960s, a 5% average in the 1970s, and a 4% average in the 1980s. Growth slowed markedly in the 1990s, averaging just 1.7%, largely because of the after effects of inefficient investment and an asset price bubble in the late 1980s that required a protracted period of time for firms to reduce excess debt, capital, and labor. Modest economic growth continued after 2000, but the economy has fallen into recession three times since 2008. A sharp downturn in business investment and global demand for Japan's exports in late 2008 pushed Japan into recession. Government stimulus spending helped the economy recover in late 2009 and 2010, but the economy contracted again in 2011 as the massive 9.0 magnitude earthquake and the ensuing tsunami in March disrupted manufacturing. The economy has largely recovered in the two years since the disaster, but reconstruction in the Tohoku region has been uneven. Prime Minister Shinzo ABE has declared the economy his government's top priority; he has overturned his predecessor's plan to permanently close nuclear power plants and is pursuing an economic revitalization agenda of fiscal stimulus, monetary easing, and structural reform. Japan joined the Trans Pacific Partnership negotiations in 2013, a pact that would open Japan's economy to increased foreign competition and create new export opportunities for Japanese businesses. Measured on a purchasing power parity (PPP) basis that adjusts for price differences, Japan in 2013 stood as the fourth-largest economy in the world after second-place China, which surpassed Japan in 2001, and third-place India, which edged out Japan in 2012. The new government will continue a longstanding debate on restructuring the economy and reining in Japan's huge government debt, which is exceeding 230% of GDP. To help raise government revenue and reduce public debt, Japan decided in 2013 to gradually increase the consumption tax to a total of 10% by the year 2015. Japan is making progress on ending deflation due to a weaker yen and higher energy costs, but reliance on exports to drive growth and an aging, shrinking population pose other major long-term challenges for the economy

Source : CIA

Company name

UPDATE INC.

Company summary

Country: Japan

Company name: UPDATE INC.

Name in local language: UPDATE, K.K. (株式会社アップデイト)

Office address: TANGO 33 Bldg. 4F., 3-25-11, Higashi, Shibuya-ku, Tokyo 150-0011

Office tel: 03-5766-3040

Office fax: 03-5766-3041

Website: www.up-date.ne.jp

Business type: Service

Industry: Mobile advertisement

Established: February 5, 2001

Capital: Jp. 45,000,000 yen

Employees: 23

Corporate formation: Private

Corporation No.: 0110-01-039011 (Tokyo Legal Affairs Bureau)

MAJOR SHAREHOLDERS

Paid in capital : Jp. 45,000,000 yen

Number of authorized shares : 800 shares

Shares issued : 200 shares

Number of shareholder : 2

Name of shareholders Number of shares (%)

-----------------------------------------------------------------------------------------------------------

Mr. Tadao Miyata 140 shares (70.0)

SO-TEN International Inc. 60 shares (30.0)

-----------------------------------------------------------------------------------------------------------

Total 200 shares (100.0)

DETAILED PRODUCT CLASSFICATION & ACTIVITY

Activity Product/Service Description

-------------------------------------------------------------------------------

Service Mobile advertising agency

Service Consulting for media contents

COMPANY MANAGEMENT

President Mr. Toshiro Shirasaki

Nationality: Japan

Director Mr. Yasutaka Mizutani

Nationality: Japan

Director Mr. Kiyokazu Mori

Nationality: Japan

Auditor Mr. Tokumi Furuhata

Nationality: Japan

Note: The names of director(s) and auditor(s) are phonetically spelt.

Key Personnel

Mr. Toshio Shirasaki

President and representative director since July 24, 2012

Born on May 24, 1970

Home address: 2-3-43, Kasumigaoka, Fujimi-shi, Saitama pref.

FINANCIALS

Currency: (local currency - Jp. yen)

-------------------------------------------------------------------------------------

Year | Sales | Net Income

-------------------------------------------------------------------------------------

2010	1,918,066,000	n. a.
2011	1,767,600,000	8,458,000
2012	1,300,000,000	n. a.
2013	1,000,000,000	n. a.
2014	980,000,000	n. a.

FINANCIAL DESCRIPTION

*Book Closing*

============

May 31st

*Financials*

As a private limited company, no official financial statement is required to be disclosed publicly.

Bank Details

Bank Name : Bank of Tokyo-Mitsubishi UFJ, Ltd.

Branch : Higashi-ebisu

Bank Name : Mizuho Bank, Ltd.

Branch : Ebisu

Bank Name : Resona Bank, Ltd.

Branch : Shinjuku

Credit Opinion

The subject is a Tokyo-based mid-sized ad agency in terms of its capital paid in with 13-year business history.

Whereas the subject says that it keeps more than 500 accounts of its client, its sales, which does not seem to be big enough for such number of clients, has been on a declining trend since 2010 term.

The exact financial condition is not available due to non-disclosure of its financial statements.

The number of employees looks rather big for its annual sales performance.

Mr. Toshio Shirasaki, who became a director in September 2011, has been in the current position only for less than 2.5 years.

Our standard suggestion would be up to US$ 25,000 on terms of 90 days.

PRODUCT, TECHNOLOGY, SERVICE DESCRIPTION

*Main Products & Services*

======================

Mobile advertisement agency

Consulting for media contents

ORGANIZATION STRUCTURE

*Address*

=========

Registered address is the same as the operational address.

*Company History*

================

Date Development

-----------------------------------------------------------------------------------------------

February 5, 2001 Incorporated at the following address:

1-9-6, Ebisu-nishi, Shibuya-ku, Tokyo

October 1, 2005 Relocated to the current address.

TRADE REFERENCES

*Suppliers*

Local material suppliers

*Customers*

==========

Aichi Information System Inc.

NHK Japan Corp.

Cyber Agent Inc.

Opt Inc.

Visual Works Inc.

Rakuten Inc.

Live door Corp.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs.61.85
UK Pound	1	Rs.96.73
Euro	1	Rs.76.53

INFORMATION DETAILS

Analysis Done by :	DIV
Report Prepared by :	NIS

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
--	NB	New Business	--

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.