MIRA INFORM REPORT

Report Date :

12.12.2014

IDENTIFICATION DETAILS

Name :	PRESS ALTERNATIVE, K.K.
Registered Office :	2-7-10-102, Mita, Meguro-ku, Tokyo 153-0062
Country :	Japan
Date of Incorporation :	28.11.1985
Com. Reg. No.:	0122-01-005164
Legal Form :	Private Company
Line of Business :	Trader of Consumer Products.
No. of Employees :	Not Available

RATING & COMMENTS

MIRA’s Rating :

B

RATING		STATUS	PROPOSED CREDIT LINE
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small

Status :	Moderate
Payment Behaviour :	Unknown
Litigation :	Clear

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

ECGC Country Risk Classification List – September 30, 2014

Country Name	Previous Rating (30.06.2014)	Current Rating (30.09.2014)
Japan	A1	A1

Risk Category	ECGC Classification
Insignificant	A1
Low	A2
Moderate	B1
High	B2
Very High	C1
Restricted	C2
Off-credit	D

JAPAN - ECONOMIC OVERVIEW

In the years following World War II, government-industry cooperation, a strong work ethic, mastery of high technology, and a comparatively small defense allocation (1% of GDP) helped Japan develop a technologically advanced economy. Two notable characteristics of the post-war economy were the close interlocking structures of manufacturers, suppliers, and distributors, known as keiretsu, and the guarantee of lifetime employment for a substantial portion of the urban labor force. Both features are now eroding under the dual pressures of global competition and domestic demographic change. Japan's industrial sector is heavily dependent on imported raw materials and fuels. A small agricultural sector is highly subsidized and protected, with crop yields among the highest in the world. While self-sufficient in rice production, Japan imports about 60% of its food on a caloric basis. For three decades, overall real economic growth had been spectacular - a 10% average in the 1960s, a 5% average in the 1970s, and a 4% average in the 1980s. Growth slowed markedly in the 1990s, averaging just 1.7%, largely because of the after effects of inefficient investment and an asset price bubble in the late 1980s that required a protracted period of time for firms to reduce excess debt, capital, and labor. Modest economic growth continued after 2000, but the economy has fallen into recession three times since 2008. A sharp downturn in business investment and global demand for Japan's exports in late 2008 pushed Japan into recession. Government stimulus spending helped the economy recover in late 2009 and 2010, but the economy contracted again in 2011 as the massive 9.0 magnitude earthquake and the ensuing tsunami in March disrupted manufacturing. The economy has largely recovered in the two years since the disaster, but reconstruction in the Tohoku region has been uneven. Prime Minister Shinzo ABE has declared the economy his government's top priority; he has overturned his predecessor's plan to permanently close nuclear power plants and is pursuing an economic revitalization agenda of fiscal stimulus, monetary easing, and structural reform. Japan joined the Trans Pacific Partnership negotiations in 2013, a pact that would open Japan's economy to increased foreign competition and create new export opportunities for Japanese businesses. Measured on a purchasing power parity (PPP) basis that adjusts for price differences, Japan in 2013 stood as the fourth-largest economy in the world after second-place China, which surpassed Japan in 2001, and third-place India, which edged out Japan in 2012. The new government will continue a longstanding debate on restructuring the economy and reining in Japan's huge government debt, which is exceeding 230% of GDP. To help raise government revenue and reduce public debt, Japan decided in 2013 to gradually increase the consumption tax to a total of 10% by the year 2015. Japan is making progress on ending deflation due to a weaker yen and higher energy costs, but reliance on exports to drive growth and an aging, shrinking population pose other major long-term challenges for the economy.

Source : CIA

COMPANY NAME

PRESS ALTERNATIVE, K.K.

OUTLINE

Country: Japan

Company name: PRESS ALTERNATIVE, K.K.

Name in local language: PRESS ALTERNATIVE, K.K.

Office address: 2-7-10-102, Mita, Meguro-ku, Tokyo 153-0062

Office tel: 03-3791-2147

Office fax: 03-3792-5395

Website: www.p-alt.co.jp

Business type: Trader

Industry: Consumer products

Established: November 28, 1985

Capital: Jp. 48,000,000 yen

Employees: n. a.

Corporate formation: Private

Corporation No.: 0122-01-005164 (Tokyo Legal Affairs Bureau)

MAJOR SHAREHOLDERS

Paid in capital : Jp. 48,000,000 yen

Number of authorized shares : 1,200 shares

Shares issued : 960 shares

Number of shareholder : n. a.

Ms. Sachiko Kataoka, President, holds majority. (estimated)

DETAILED PRODUCT CLASSFICATION & ACTIVITY

Activity Product/Service Description

-------------------------------------------------------------------------------

Trading Food products

Trading Non-food consumer products

COMPANY MANAGEMENT

President Ms. Sachiko Kataoka

Nationality: Japan

Director Mr. Yasushi Kawamura

Nationality: Japan

Director Mr. Masaru Kataoka

Nationality: Japan

Auditor Ms. Kyoko Okutani

Nationality: Japan

Note: The names of director(s) and auditor(s) are phonetically spelt.

*Key Personnel*

==============

Ms. Sachiko Kataoka

President and representative director

Home address: 2-7-10-102, Mita, Meguro-ku, Tokyo

(Same as that of the subject)

FINANCIAL DESCRIPTION

*Book Closing*

============

n. a.

*Financials*

==========

As a private limited company, no official financial statement is required to be disclosed publicly.

*Bank Details*

============

n. a.

*Credit Opinion*

=============

The subject is a Tokyo-based small-sized firm specializing in trading of food and non-food consumer products.

Its website says that the major purpose of the business is eliminating poverty in the world.

Neither financial nor bank reference has been disclosed.

It would be advisable to enter into any business under well-secured conditions since the disclosed information is insufficient.

PRODUCT, TECHNOLOGY, SERVICE DESCRIPTION

*Main Products & Services*

======================

Trading of the following consumer products:

Food products:

- Coffee

- Black tea

- Oolong tea

- Dried fruits

- Nuts

- Spice

- Chocolate

- Maple syrup

Non-food consumer products:

- Leather products

- Clothing made of alpaca

- Clothing made of organic cotton

- Japanese traditional paper and its products

- Musical instruments

Operating a retail shop at the registered address under the name of “Asante sana” Sales via catalog

ORGANIZATION STRUCTURE

*Address*

=========

Registered address is the same as the operational address.

*Company History*

Date Development

-----------------------------------------------------------------------------------------------

November 28, 1985 Incorporated.

1986 Started business.

TRADE REFERENCES

*Suppliers*

==========

Import from:

- The Philippines

- India

- Brazil

- Sri Lanka

- Thailand

- Taiwan

- Vietnam

- Indonesia

- Peru

- Chile

- U.S.A.

- Kenya

- Zimbabwe

- Switzerland

- Portugal

*Customers*

Destinations for export business:

- The Philippines

- India

- Brazil

- Sri Lanka

- Thailand

- Taiwan

- Vietnam

- Indonesia

- Peru

- Chile

- U.S.A.

- Kenya

- Zimbabwe

- Switzerland

- Portugal

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs.62.21
UK Pound	1	Rs.97.80
Euro	1	Rs.77.48

INFORMATION DETAILS

Analysis Done by :	DIV
Report Prepared by :	NIT

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
--	NB	New Business	--

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.