MIRA INFORM REPORT
|
Report Date : |
26.02.2014 |
IDENTIFICATION DETAILS
|
Name : |
MADHOUSE MOBILE INDIA PRIVATE LIMITED |
|
|
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Registered
Office : |
15th Floor, Rtech Park, Romell Real Estate, Goregaon
(East), Mumbai – 400063, Maharashtra |
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Country : |
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Financials (as
on) : |
31.12.2012 |
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Date of
Incorporation : |
02.06.2011 |
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Com. Reg. No.: |
11-218211 |
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Capital
Investment / Paid-up Capital : |
Rs.25.000 Millions |
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CIN No.: [Company Identification
No.] |
U72300MH2011PTC218211 |
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|
Legal Form : |
Private Limited Liability Company |
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Line of Business
: |
The Company is
engaged in providing mobile related media and applications. |
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|
No. of Employees
: |
Information denied by management |
RATING & COMMENTS
|
MIRA’s Rating : |
Ba (42) |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
Maximum Credit Limit : |
USD 11200 |
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|
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|
Status : |
Satisfactory |
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Payment Behaviour : |
Usually Correct |
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Litigation : |
Clear |
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Comments : |
Subject is a joint venture between Group M Asia Pacific Holding Pte. Limited
and SignMadhouse Pte. Limited. It is an established company having
satisfactory track record. The financial year end which was considered from April to March has
been changed and is now followed from January to December. As per the available financials for nine months, the management has
been successful in wiping off its accumulated losses during December 2012.
There are no external borrowing recorded in the books during the under
review. Trade relations are fair. Business is active. Payment terms are
reported as usually correct. In view of strong holdings, the subject can be considered for business
dealings at usual trade terms and conditions. |
NOTES:
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
INDIAN ECONOMIC OVERVIEW
The services sector, the largest contributor to India’s GDP, contracted for
the sixth consecutive month in December, as orders dipped. However, hiring has
risen. Direct tax collections rose 12.3 % during the April – December
period of the current financial year. The government has decided to
retain 100 per cent foreign direct investment in both greenfield (new) and
brown field (existing) pharmaceutical companies, despite concerns over genetic
drugs going out of production, if multi-national companies take over domestic
ones. In M&A deals, a non compete clause would not be allowed, except in
special circumstances. The Department of Industrial Policy and Promotion plans
to release the next edition of its consolidated foreign direct investment
policy document on March 31, incorporating changes made in the past year. DIPP
compiles all policies related to India’s FDI regime into a single document to
make it easy for investors to understand. 185 million estimated number of
mobile internet users in India by June 2014, according to a report by the
Internet & Mobile Association of India and IMRB International. India
had 110 million mobile internet users with 25 million in rural areas. $3.77 tn
estimated global IT spending in 2014, according to research firm Gartner Inc.
The growth forecast for this year is cut to 3.1 %from the earlier estimate of
3.5 %. The spending growth forecast for telecom services – a segment that
accounts for more than 40 % at total IT spending – from 1.9 per cent to 1.2 per
cent is the main reason for this overall IT cut. A Reserve Bank of India
committee has recommended setting up a special category of lenders who would
cater to small businesses and households, to expand the number of customers
with access to banking services. These banks would focus onproviding payment
services and deposit products. Indian banks want the free use of
automated teller machines to be capped at five transactions in a month
including that of the bank in which the account is active. This follows state
government order to banks to install security guards at ATM booths after a
woman banker was assaulted in Bangalore. The government is likely to present a
vote on Account in mid-February. The annual Economic Survey will be tabled
later in Parliament along with the full Budget. A full Budget for 2014/15 is
likely to be present in July by the new government formed after the General
Election. The government will soon launch an internet spy system, called Netra,
to detect malafide messages. Security agency will deploy the system to capture
dubious voice traffic on applications such as Skype and Google Talk, as well as
tweeters.
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2012.
INFORMATION DENIED
Management Non-Cooperative (Tel No.: 91-22-40594500)
LOCATIONS
|
Registered Office : |
15th Floor, Rtech Park, Romell Real Estate, Goregaon
(East), Mumbai – 400063, Maharashtra, India |
|
Tel. No.: |
91-22-40594500 |
|
Fax No.: |
91-22-40594515 |
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E-Mail : |
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Corporate Head Quarter : |
8th Floor, Commerz, International Business Park, Oberoi Garden City, Off Western Express Highway, Goregaon (East), Mumbai – 400063, Maharashtra, India |
|
Tel. No.: |
91-22-67403888 |
DIRECTORS
As on 28.06.2013
|
Name : |
Mr. Ramasubramanian Iyer Sridhar |
|
Designation : |
Director |
|
Address : |
Plot No. C, Flat No. 302, C Wing,
Vasant Galaxy, Jupiter CHSL, Bangur Nagar, M.G. Road, Goregaon (West), Mumbai
– 400090, Maharashtra, India |
|
Date of Birth/Age : |
09.05.1967 |
|
Date of Appointment : |
02.06.2011 |
|
DIN No.: |
01915361 |
|
|
|
|
Name : |
Si Chun Lawrence Tse |
|
Designation : |
Director |
|
Address : |
15/F, 26 Belleview DR, Repulse Bay, Hong Kong |
|
Date of Birth/Age : |
31.08.1978 |
|
Date of Appointment : |
11.01.2012 |
|
DIN No.: |
03637736 |
|
|
|
|
Name : |
Mr. Tushar Natavarlal Vyas |
|
Designation : |
Director |
|
Address : |
B/508, Raj Vaibhav-1, Mahavir Nagar, Kandivali West, Mumbai - 400067, Maharashtra, India |
|
Date of Birth/Age : |
05.01.1975 |
|
Date of Appointment : |
30.11.2012 |
|
DIN No.: |
02328462 |
|
|
|
|
Name : |
Liang Chun Ma |
|
Designation : |
Director |
|
Address : |
4F.-2, No.56,Liuhe Road, Zhongli City, Taoyuan County 320,
Taiwan |
|
Date of Birth/Age : |
06.02.1968 |
|
Date of Appointment : |
11.01.2012 |
|
DIN No.: |
03639424 |
|
|
|
|
Name : |
Mr. Nadaraja Kanniappan |
|
Designation : |
Director |
|
Address : |
54 Pascoe ST, Glen Iris, Victoria, 3146,, Australia |
|
Date of Birth/Age : |
16.08.1961 |
|
Date of Appointment : |
30.12.2012 |
|
DIN No.: |
02435133 |
|
|
|
|
Name : |
Mr. Ashutosh Srivastava |
|
Designation : |
Alternate Director |
|
Address : |
13, Cypress Avenue, Singaproe, 279839 |
|
Date of Birth/Age : |
03.10.1962 |
|
Date of Appointment : |
11.01.2012 |
|
DIN No.: |
00399358 |
MAJOR SHAREHOLDERS
As on 28.06.2013
|
Names of Shareholders |
No. of Shares |
% of Holding |
|
Gropu M Asia Pacific Holdings Pte. Limited, Singapore |
125000 |
50.00 |
|
Sungmadhouse Pte. Limited, Singapore |
125000 |
50.00 |
|
Total |
250000 |
100.00 |
Equity Share Break up (Percentage of Total Equity)
As on 28.06.2013
|
Category |
Percentage |
|
Foreign holdings( Foreign institutional investor(s),
Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s)
or Overseas Corporate bodies or Others |
100.00 |
|
Total |
100.00 |
BUSINESS DETAILS
|
Line of Business : |
The Company is engaged
in providing mobile related media and applications. |
GENERAL INFORMATION
|
No. of Employees : |
Information denied by management |
|
|
|
|
Bankers : |
Not Available |
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Banking
Relations : |
-- |
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|
Auditors : |
|
|
Name : |
Deloitte Haskins and Sells Chartered Accountants |
|
Address : |
Tower 3, 27th – 32nd Floor, Indiabulls Finance
Centre, Elphinstone Mill Compound, Elphinstone West, Mumbai – 400013,
Maharashtra, India |
|
Tel. No.: |
91-22-61854000 |
|
Fax No.: |
91-22-61854501/4601 |
|
PAN No.: |
AACFD4815A |
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Joint Venture : |
|
CAPITAL STRUCTURE
As on 31.12.2012
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
500000 |
Equity Shares |
Rs.100/- each |
Rs.50.000 Millions |
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
250000 |
Equity Shares |
Rs.100/- each |
Rs.25.000 Millions |
FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
|
SOURCES OF FUNDS |
|
31.12.2012 (9 Months) |
31.03.2012 (9 Months) |
|
I.
EQUITY
AND LIABILITIES |
|
|
|
|
(1)Shareholders' Funds |
|
|
|
|
(a) Share Capital |
|
25.000 |
25.000 |
|
(b) Reserves & Surplus |
|
2.996 |
(1.910) |
|
(c) Money
received against share warrants |
|
0.000 |
0.000 |
|
|
|
|
|
|
(2) Share Application money pending
allotment |
|
0.000 |
0.000 |
|
Total
Shareholders’ Funds (1) + (2) |
|
27.996 |
23.090 |
|
|
|
|
|
|
(3)
Non-Current Liabilities |
|
|
|
|
(a) long-term borrowings |
|
0.000 |
0.000 |
|
(b) Deferred tax liabilities (Net) |
|
0.000 |
0.000 |
|
(c) Other long term
liabilities |
|
0.000 |
0.000 |
|
(d) long-term provisions |
|
0.938 |
0.000 |
|
Total Non-current
Liabilities (3) |
|
0.938 |
0.000 |
|
|
|
|
|
|
(4)
Current Liabilities |
|
|
|
|
(a) Short
term borrowings |
|
0.000 |
0.000 |
|
(b) Trade
payables |
|
164.044 |
13.285 |
|
(c) Other
current liabilities |
|
1.173 |
0.342 |
|
(d) Short-term
provisions |
|
0.104 |
0.000 |
|
Total Current
Liabilities (4) |
|
165.321 |
13.627 |
|
|
|
|
|
|
TOTAL |
|
194.255 |
36.717 |
|
|
|
|
|
|
II.
ASSETS |
|
|
|
|
(1)
Non-current assets |
|
|
|
|
(a) Fixed
Assets |
|
0.158 |
0.079 |
|
(i)
Tangible assets |
|
0.000 |
0.000 |
|
(ii)
Intangible Assets |
|
0.000 |
0.000 |
|
(iii)
Capital work-in-progress |
|
0.000 |
0.000 |
|
(iv)
Intangible assets under development |
|
0.000 |
0.000 |
|
(b) Non-current Investments |
|
0.000 |
0.000 |
|
(c) Deferred tax assets (net) |
|
0.408 |
0.131 |
|
(d) Long-term Loan and Advances |
|
2.983 |
0.039 |
|
(e) Other
Non-current assets |
|
0.000 |
0.000 |
|
Total Non-Current
Assets |
|
3.549 |
0.249 |
|
|
|
|
|
|
(2)
Current assets |
|
|
|
|
7(a)
Current investments |
|
0.000 |
0.000 |
|
(b)
Inventories |
|
0.000 |
0.000 |
|
(c) Trade
receivables |
|
117.266 |
8.937 |
|
(d) Cash
and cash equivalents |
|
27.919 |
19.151 |
|
(e)
Short-term loans and advances |
|
5.747 |
4.046 |
|
(f) Other
current assets |
|
39.774 |
4.334 |
|
Total
Current Assets |
|
190.706 |
36.468 |
|
|
|
|
|
|
TOTAL |
|
194.255 |
36.717 |
PROFIT & LOSS
ACCOUNT
|
|
PARTICULARS |
|
31.12.2012 (9 Months) |
31.03.2012 (9 Months) |
||
|
|
SALES |
|
|
|
||
|
|
|
Income |
|
366.729 |
4.435 |
|
|
|
|
Other Income |
|
NA |
NA |
|
|
|
|
TOTAL |
|
NA |
NA |
|
|
|
|
|
|
|
||
|
Less |
EXPENSES |
|
NA |
NA |
||
|
|
|
|
|
|
||
|
|
PROFIT/(LOSS)
BEFORE TAX |
|
6.422 |
2.041 |
||
|
|
|
|
|
|
||
|
Less |
TAX |
|
1.517 |
3.951 |
||
|
|
|
|
|
|
||
|
|
PROFIT/(LOSS)
AFTER TAX |
|
4.905 |
(1.910) |
||
|
|
|
|
|
|
||
|
Add |
PREVIOUS
YEARS’ BALANCE BROUGHT FORWARD |
|
(1.910) |
0.000 |
||
|
|
|
|
|
|
||
|
|
BALANCE CARRIED
TO THE B/S |
|
2.995 |
(1.910) |
||
|
|
|
|
|
|
||
|
|
EARNINGS IN
FOREIGN CURRENCY |
|
|
|
||
|
|
|
Sale of services |
|
0.698 |
0.000 |
|
|
|
TOTAL EARNINGS |
|
0.698 |
0.000 |
||
|
|
|
|
|
|
||
|
|
Earnings Per
Share (Rs.) |
|
19.62 |
(25.01) |
||
KEY RATIOS
|
PARTICULARS |
|
|
31.12.2012 (9 Months) |
31.03.2012 (9 Months) |
|
Net Profit Margin (PBT/Sales) |
(%) |
|
1.75 |
46.02 |
|
|
|
|
|
|
|
Return on Total Assets (PBT/Total Assets} |
(%) |
|
3.32 |
5.59 |
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
|
0.23 |
0.09 |
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt /Networth) |
|
|
0.00 |
0.00 |
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
|
1.15 |
2.68 |
FINANCIAL ANALYSIS
[all figures are
in Rupees Millions]
DEBT EQUITY RATIO
|
Particular |
|
31.12.2012 |
31.03.2012 |
|
|
|
Rs.
In Millions |
Rs.
In Millions |
|
Share Capital |
|
25.000 |
25.000 |
|
Reserves & Surplus |
|
(1.910) |
2.996 |
|
Net
worth |
|
23.090 |
27.996 |
|
|
|
|
|
|
long-term borrowings |
|
0.000 |
0.000 |
|
Short term borrowings |
|
0.000 |
0.000 |
|
Total
borrowings |
|
0.000 |
0.000 |
|
Debt/Equity
ratio |
|
0.000 |
0.000 |
YEAR-ON-YEAR GROWTH
|
Year
on Year Growth |
|
31.12.2012 |
31.03.2012 |
|
|
|
Rs.
In Millions |
Rs.
In Millions |
|
Sales |
|
4.435 |
366.729 |
|
|
|
|
8,168.974 |
NET PROFIT MARGIN
|
Net
Profit Margin |
|
31.12.2012 |
31.03.2012 |
|
|
|
Rs.
In Millions |
Rs.
In Millions |
|
Sales
|
|
4.435 |
366.729 |
|
Profit |
|
(1.910) |
4.905 |
|
|
|
(43.07%) |
1.34% |
LOCAL AGENCY FURTHER INFORMATION
CURRENT MATURITIES
OF LONG TERM DEBT DETAILS NOT AVAILABLE
|
Sr. No. |
Check List by Info Agents |
Available in
Report (Yes / No) |
|
1] |
Year of Establishment |
Yes |
|
2] |
Locality of the firm |
Yes |
|
3] |
Constitutions of the firm |
Yes |
|
4] |
Premises details |
No |
|
5] |
Type of Business |
Yes |
|
6] |
Line of Business |
Yes |
|
7] |
Promoter's background |
Yes |
|
8] |
No. of employees |
No |
|
9] |
Name of person contacted |
No |
|
10] |
Designation of contact
person |
No |
|
11] |
Turnover of firm for last
two years |
Yes |
|
12] |
Profitability for last
two years |
Yes |
|
13] |
Reasons for variation
<> 20% |
----------- |
|
14] |
Estimation for coming
financial year |
No |
|
15] |
Capital in the business |
Yes |
|
16] |
Details of sister
concerns |
Yes |
|
17] |
Major suppliers |
No |
|
18] |
Major customers |
No |
|
19] |
Payments terms |
No |
|
20] |
Export / Import details (if
applicable) |
No |
|
21] |
Market information |
---------- |
|
22] |
Litigations that the firm
/ promoter involved in |
---------- |
|
23] |
Banking Details |
No |
|
24] |
Banking facility details |
No |
|
25] |
Conduct of the banking
account |
---------- |
|
26] |
Buyer visit details |
---------- |
|
27] |
Financials, if provided |
Yes |
|
28] |
Incorporation details, if
applicable |
Yes |
|
29] |
Last accounts filed at
ROC |
Yes |
|
30] |
Major Shareholders, if
available |
Yes |
|
31] |
Date of Birth of Proprietor/Partner/Director,
if available |
Yes |
|
32] |
PAN of
Proprietor/Partner/Director, if available |
No |
|
33] |
Voter ID No of
Proprietor/Partner/Director, if available |
No |
|
34] |
External Agency Rating,
if available |
No |
COMPANY BACKGROUND AND
PRINCIPAL ACTIVITIES
The Company
incorporated on June 2, 2011 is a Joint Venture between Group M Asia Pacific
Holdings Pte. Limited and SingMadhouse Pte. Limited. The Company is engaged in
providing mobile related media and applications to its clients for operations
in mobile marketing.
FINANCIAL RESULTS
During the period ended 31st December, 2012, the Company's
revenue amounted to Rs.366.729 Millions.
The profit before tax was Rs.6.422
Millions and the profit after tax was
Rs.4.905 Millions.
NOTE: NO CHARGES
EXIST FOR THE COMPANY
NEWS:
MADHOUSE
SETS UP SHOP IN INDIA
Madhouse, China-based mobile marketing company has launched in India in
a bid to capitalise on the ever increasing demand for customised mobile
marketing solutions. Vinod Thadani, in his capacity as chief operating officer
of Madhouse India, will head the Indian operations. Previously, he was regional
director, GroupM South Asia and headed the mobile business. Madhouse India
plans to open offices across Mumbai, Delhi and Bangalore to service brands
across the spectrum. Though the agency has a strategic partnership with WPP,
Madhouse India will work with other agency groups and directly with clients as
well.
Thadani feels that mobile advertising is beginning to transform the way
brands communicate with their consumers. Elaborating on their thoughts behind
the launch, he said, “Madhouse will offer mobile marketing solutions created
and carried out for advertisers by a team of experienced media professionals
that understand this medium. On a technical level, mobile advertising can now
achieve accurate intelligent targeting and can provide real-time reporting – a
very convincing proposition for advertisers. The need of the hour is to unlock
the potential and we are determined to change the face of the Indian digital
media landscape and grow the mobile media market from 125 to 1000 crores within
the next three years,”
Joshua Maa, founder and chief executive officer, Madhouse, observed, “We
see tremendous growth and potential in India and are fully committed to
investing in this market. With the right local partners, we believe that our
technology and operational expertise can be leveraged to serve the unique
mobile marketing needs of clients. In China, we have been working with
partners such as Rovio, EA, China Unicom’s app store, and ad agencies to grow
our leadership position. Similarly in India we value our association with WPP
to help develop and take leadership in this market as well.”
Ranjan Kapur, country manager, WPP explained, “Digital media is evolving
and innovating at a very fast pace in India where especially mobile and
handheld devices are poised to play a larger role in marketing communications.
Madhouse India will help us build a unique value for our clients where in-depth
domain and brand understanding is coupled with the strength of Madhouse
technologies. A synergy is also established as our local market expertise and
talent pool is well equipped in the Indian marketplace which is similar in
complexity to China.”
The agency has also announced a partnership with Rovio, who will be
reaching out to Indian brands through this association. Bijay Gurung, key
account director, Rovio Entertainment, said, “We are very excited about the
growing popularity of Rovio´s Angry Birds brand in India as we recognise India
as one of our most important markets. India being the second largest Facebook
country with a huge growth rate, it opens the door for us to entertain even
more fans as we are aiming for one billion downloads by the end of the year.
Madhouse is a valuable partner for us in China, and we are excited about the
opportunity to extend our collaboration to India as well.”
Thadani informed that Madhouse India is already in talks with brands
such as HSBC, Vodafone, Idea Cellular, Reliance, Nokia, LG, Sony Ericsson,
Pepsi and Procter and Gamble, among others.
MADHOUSE - CHINA'S LEADING MOBILE AD NETWORK LAUNCHES IN INDIA
MUMBAI, Feb. 14, 2012 /PRNewswire-Asia/ -- Madhouse, China's leading Mobile Ad Network, today launched
operations in India to capitalize on the ever
increasing demand for customized mobile marketing solutions. Madhouse is the
leading and most established mobile ad network and mobile marketing solutions
provider in China and has worked closely with
over 120 clients – such as HP, Intel, Coke, KFC, Unilever, VW and agency groups
including GroupM, Vivaki, Aegis, OMG and their associated agencies.
Madhouse India aims to
leverage the opportunity of using mobile as a mass media device given that
there are more than 850 million mobile connections in the country. Current
barriers to mobile marketing include the dearth of scaled solutions in Data,
Voice and Text; harmonizing the different operating systems with multiple stake
holders across mobile inventory; and lack of established tools and systems,
which makes it difficult to answer the question of how this medium can be
leveraged by advertisers to reach out to their consumers.
Madhouse India hopes to
address this through unique and innovative services. Clients can look forward
to complete mobile solutions across the spectrum of paid, owned and earned
media on feature phones, smart phones and tablets. We provide service across
all operating systems with precise targeting by geography, user demographics
and psychographics to ensure minimal media wastage.
According to Mr. Joshua Maa,
Founder and CEO, Madhouse, "We see tremendous growth and potential in India and are fully committed to investing in this market.
With the right local partners, we believe that our technology and operational
expertise can be leveraged to serve the unique mobile marketing needs of
clients. In China, we have been working with partners such as Rovio,
EA, China Unicom's app store, and ad agencies to continually grow our
leadership position. Similarly in India, we
value our association with local partners to help develop and take leadership
in this market."
"Mobile Advertising is beginning to transform the way
brands communicate with their consumers. Madhouse will offer mobile marketing
solutions created and carried out for advertisers by a team of experienced
media professionals that understand this medium. On a technical level, mobile
advertising can now achieve accurate intelligent targeting and can provide
real-time reporting – a very convincing proposition for advertisers. The need
of the hour is to unlock the potential and we are determined to change the face
of the Indian Digital Media Landscape and grow the mobile media market from 125 to 1,000 crores within the next 3 years," said
Mr. Vinod Thadani, Chief Operating Officer,
Madhouse India.
Mr. Ranjan Kapur, Country
Manager, WPP explained, "Digital Media is evolving and innovating at a
very fast pace in India where especially Mobile
and handheld devices are poised to play a larger role in marketing
communications. Madhouse India will help us
build a unique value for our clients where in-depth domain and brand
understanding is coupled with the strength of Madhouse technologies."
"We are very excited about the growing popularity of Rovio´s Angry
Birds brand in India as we recognize India as one of our most important markets. India being the second largest Facebook country with a
huge growth rate, it opens the door for us to entertain even more fans as we
are aiming for 1 billion downloads by the end of the year." said Mr. Bijay Gurung, Key Account Director, Rovio Entertainment
Ltd., "Madhouse is a valuable partner for us in China,
and we are excited about the opportunity to extend our collaboration to India as well."
MADHOUSE'S MADPLANNER TOOL CHANGES THE FATE OF MOBILE VIDEO
ADVERTISING IN INDIA
SHANGHAI, Oct. 24, 2013 /PRNewswire/ -- Madhouse India's tool MadPlanner has swept awards in the 1st
week of September. The tool has helped Madhouse India win the Enabling
Technology Company of the Year in Mobile at Mobile Marketing Association (MMA)
- 2013 Smarties India and also lapped up the coveted Gold at Ad Club Bombay's
Emvies awards in the category Best Media Research using Proprietary Data.
The MadPlanner tool launched in early 2013 enables
multi-screen video based planning and measurement in GRP parlance on mobile for
marketers.
Smartphone and tablet growth continues to explode
globally, so do the opportunities for consumers to watch video content when and
where they want. There are over 500 million feature phones capable of watching
videos, 60 million smartphones and over 6 million tablets in India and the latter is growing at a rate of 40% or
higher quarter-on-quarter.
Mobile video consumption is truly a silent revolution
that's taking place in India and marketers have
taken note of the same recently, especially with the declining time spent of TV
in India.
The MadPlanner tool works on the principle of being able
to estimate exact TG reach data for video platforms via an online panel that
constantly captures data. The panel also helps segment audiences based on
behavior, location, affinity and profile and aids superior targeting and
delivery of advertising. Every buck invested in mobile video advertising now
delivers incremental GRP's to advertisers and that's what has moved the
industry with the launch of this tool.
That is a huge first step in India
that enables mobile advertising to find a place with the largest share of the
ADEX pie in India - television.
"It is indeed a proud feeling for all of us here at
Madhouse to receive such recognition in the mobile and media fraternity,"
said Joshua Maa, the founder and CEO of Madhouse. "The recognition for
MadPlanner goes beyond it just being a feather in our cap but we are proud of
how we are contributing towards shaping the industry, as we are committed
towards the growth of the mobile marketing ecosystem at large. We will continue
to raise the bar every time and deliver much more value to an advertiser for
every buck invested in mobile advertising. "
ROVIO AND MADHOUSE ANNOUNCE STRATEGIC PARTNERSHIP TO DRIVE
MOBILE MARKETING IN CHINA
SHANGHAI, July 29, 2011 /PRNewswire-Asia/ -- Rovio and Madhouse announced
their strategic partnership to drive the development of mobile marketing in China. Rovio is famous for its wildly popular mobile
game Angry Birds, and Madhouse is well known for being the largest and most
intelligent mobile advertising network in China.
As part of this partnership, Madhouse will enable and deliver ads to Rovio
properties across China - including placement of
in-application banners and rich media ads as well as fully customized marketing
solutions tailored to the needs of brand advertisers. Now advertisers on the
Madhouse SmartMad Ad network can reach Angry Birds users whenever and wherever
they play.
Founded 2006 in Shanghai, Madhouse is China's leading and most established mobile
advertising solution company - offering intelligent targeting technology on a
network that reaches 75%+ of all China's mobile
internet users. The company offers solutions for both the mobile web as well as
mobile applications.
"In-app advertising is the future of mobile marketing, as well as a
key development area for Madhouse. I am very pleased to work closely with
Rovio, one of the leading mobile game and media companies in the world, and
contribute to the development of mobile marketing in China.
I trust this partnership will attract attention from brands, which will further
boost the growth of the mobile marketing industry in China,"
said Joshua Maa, the founder and CEO of Madhouse.
Since launching in 2009, Angry Birds downloads have reached 300+ million
globally. China is currently one of the largest
markets for Angry Birds and represents immense potential for continued growth.
Rovio Entertainment forecasts Angry Birds downloads in China
will reach 100 million by the end of 2011.
MADHOUSE INDIA LAUNCHES SMARTMAD-THE MOST
INTELLIGENT MOBILE ADVERTISING NETWORK IN INDIA
Madhouse, India’s largest
mobile communications company today celebrates its one year anniversary. With
over 100 brands under its belt Madhouse is truly the only full service mobile
communications company. Madhouse, since its inception has brought together
agencies, publishers and technology partners to deliver robust mobile marketing
solutions to advertisers across categories. An industry where mobile
penetration is almost hitting a billion users, a holistic POV and direction on
how to leverage mobile marketing is critical for advertisers. Madhouse strives
to do just that and will continue to mesh media, content, technology all in one
for advertisers to reach their consumers.
In its endeavor to take the
mobile medium to greater heights, Madhouse launched SmartMAD – the most
intelligent mobile advertising network in India with a plethora of
opportunities for advertisers and publishers. SmartMAD provides unparalleled
and highly targeted serving capabilities on premium and long tail publisher
properties. SmartMAD enables interactive HTML 5 rich media ad formats, advanced
features like frequency capping and near real time reporting SmartMAD.
Some of the most notable
milestones that Madhouse India has achieved in its first year include:
- A true end to end mobile communications company with all services
in-house – Technology, strategy, creative, media, analytics and execution
- Only company with over 25 mobile marketing certified professionals
- Exclusive partner to Mindshare Global as the Mobile Center of
Excellence
- Secured exclusive content partnerships on mobile and rolled out
content led apps
- 3rd party serving and tracking enabled for advertisers and agencies
- Enabled partner agencies and client campaigns win over 40 awards both
nationally and internationally
- Representation on the board of Mobile Marketing Association India
chapter in the launch year
- Rich media and video creation ad serving via an in-house engine
- All set to launch a mobile DSP platform in 2013
What clients have to say
about Madhouse India - “Mobile is one of the key focus areas. In Madhouse we
have a partner that understands our business and brings solutions that help
meet our business objectives. In partnership with Madhouse, Ford has delivered
many innovations – big and small – positioning us successfully to our audience
via the medium,” says, Anurag Mehrotra, VP Marketing, Ford.
Industry speak - “It's been
a pleasure working with Madhouse India. Madhouse team understands the mobile
medium very well and their ability to combine the brand objective with audience
profile clearly differentiate them in this space. Having created some of the
path breaking mobile campaigns in the last one year, TIL looks forward to work
closely with Madhouse team to have many more such campaigns. I wish Madhouse
many great years ahead.”Puneet Singhvi, Senior Vice President – Times Internet
Limited.
An agency partner’s POV on
the Madhouse way - “Madhouse has a scientific approach to mobile media planning
which is fantastic. Madhouse truly has the expertise of an end-to-end mobile
solutions company and not just another media agency. Madhouse is a real welcome
change lead by a set of passionate people” – says Kartik Sharma, Managing
Partner – Maxus.
Celebrating the success of
Madhouse, Vinod Thadani - Chief Operating Officer at Madhouse India observes;
“Advertisers realize the potential of the medium but only need direction. 2013
is more the year of mobile maturity rather than the beginning of the era.
Having said that there are clients at different stage of readiness and that’s
what makes the market interesting. Some have templatized mobile as a part of
their marketing campaigns some are constantly experimenting with various
technology innovations or ideas and others realize the medium potential and
want to exploit. All they need is direction. Madhouse in 2013 is boisterously
driven to discharge our expertise to charge advertisers growth and rise.”
MADHOUSE - CHINA’S LEADING MOBILE AD NETWORK LAUNCHES IN INDIA
- Madhouse India is dedicated to provide brands, advertising agencies and other marketers with the best and the most comprehensive mobile marketing services
- In response to the huge requirement for end-to-end mobile solutions in India, Madhouse plans to open offices across 3 cities to service brands across the spectrum
Mumbai, February 14, 2012 - Madhouse, China’s leading Mobile Ad Network, today launched operations in India to capitalize on the ever increasing demand for customized mobile marketing solutions. Madhouse is the leading and most established mobile ad network and mobile marketing solutions provider in China and has worked closely with over 120 clients – such as HP, Intel, Coke, KFC, Unilever, VW and agency groups including GroupM, Vivaki, Aegis, OMG and their associated agencies.
Madhouse India aims to leverage the opportunity of using mobile as a mass media device given that there are more than 850 million mobile connections in the country. Current barriers to mobile marketing include the dearth of scaled solutions in Data, Voice and Text; harmonizing the different operating systems with multiple stake holders across mobile inventory; and lack of established tools and systems, which makes it difficult to answer the question of how this medium can be leveraged by advertisers to reach out to their consumers.
Madhouse India hopes to address this through unique and innovative services. Clients can look forward to complete mobile solutions across the spectrum of paid, owned and earned media on feature phones, smart phones and tablets. We provide service across all operating systems with precise targeting by geography, user demographics and psychographics to ensure minimal media wastage.
According to Mr. Joshua Maa, Founder and CEO, Madhouse, “We see tremendous growth and potential in India and are fully committed to investing in this market. With the right local partners, we believe that our technology and operational expertise can be leveraged to serve the unique mobile marketing needs of clients. In China, we have been working with partners such as Rovio, EA, China Unicom’s app store, and ad agencies to continually grow our leadership position. Similarly in India, we value our association with local partners to help develop and take leadership in this market.”
“Mobile Advertising is beginning to transform the way brands communicate with their consumers. Madhouse will offer mobile marketing solutions created and carried out for advertisers by a team of experienced media professionals that understand this medium. On a technical level, mobile advertising can now achieve accurate intelligent targeting and can provide real-time reporting – a very convincing proposition for advertisers. The need of the hour is to unlock the potential and we are determined to change the face of the Indian Digital Media Landscape and grow the mobile media market from 125 to 1,000 crores within the next 3 years,” said Mr. Vinod Thadani, Chief Operating Officer, Madhouse India.
Mr. Ranjan Kapur, Country Manager, WPP explained, “Digital Media is evolving and innovating at a very fast pace in India where especially Mobile and handheld devices are poised to play a larger role in marketing communications. Madhouse India will help us build a unique value for our clients where in-depth domain and brand understanding is coupled with the strength of Madhouse technologies.”
"We are very excited about the growing popularity of Rovio′s Angry Birds brand in India as we recognize India as one of our most important markets. India being the second largest Facebook country with a huge growth rate, it opens the door for us to entertain even more fans as we are aiming for 1 billion downloads by the end of the year.” said Mr. Bijay Gurung, Key Account Director, Rovio Entertainment Ltd., “Madhouse is a valuable partner for us in China, and we are excited about the opportunity to extend our collaboration to India as well.
MADHOUSE'S MADPLANNER TOOL
CHANGES THE FATE OF MOBILE VIDEO ADVERTISING IN INDIA
SHANGHAI, Oct. 24,
2013 /PRNewswire/ -- Madhouse India's tool MadPlanner has swept awards in the 1st
week of September. The tool has helped Madhouse India win the Enabling
Technology Company of the Year in Mobile at Mobile Marketing Association (MMA)
- 2013 Smarties India and also lapped up the coveted Gold at Ad Club Bombay's
Emvies awards in the category Best Media Research using Proprietary Data.
The MadPlanner tool
launched in early 2013 enables multi-screen video based planning and
measurement in GRP parlance on mobile for marketers.
Smartphone and
tablet growth continues to explode globally, so do the opportunities for
consumers to watch video content when and where they want. There are over 500
million feature phones capable of watching videos, 60 million smartphones &
over 6 million tablets in India and the latter is growing at a rate of 40% or
higher quarter-on-quarter.
Mobile video
consumption is truly a silent revolution that's taking place in India and
marketers have taken note of the same recently, especially with the declining
time spent of TV in India.
The MadPlanner tool
works on the principle of being able to estimate exact TG reach data for video
platforms via an online panel that constantly captures data. The panel also
helps segment audiences based on behavior, location, affinity & profile and
aids superior targeting & delivery of advertising. Every buck invested in
mobile video advertising now delivers incremental GRP's to advertisers and
that's what has moved the industry with the launch of this tool.
That is a huge first
step in India that enables mobile advertising to find a place with the largest
share of the ADEX pie in India - television.
"It is indeed a
proud feeling for all of us here at Madhouse to receive such recognition in the
mobile and media fraternity," said Joshua Maa, the founder and CEO of
Madhouse. "The recognition for MadPlanner goes beyond it just being a
feather in our cap but we are proud of how we are contributing towards shaping
the industry, as we are committed towards the growth of the mobile marketing
ecosystem at large. We will continue to raise the bar every time and deliver
much more value to an advertiser for every buck invested in mobile advertising.
"
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners, controlling
shareholders or senior officers as terrorist or terrorist organization or whom
notice had been received that all financial transactions involving their assets
have been blocked or convicted, found guilty or against whom a judgement or
order had been entered in a proceedings for violating money-laundering,
anti-corruption or bribery or international economic or anti-terrorism sanction
laws or whose assets were seized, blocked, frozen or ordered forfeited for
violation of money laundering or international anti-terrorism laws.
2] Court Declaration :
No exist to suggest that subject is or was
the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority for
any financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.61.97 |
|
|
1 |
Rs.103.31 |
|
Euro |
1 |
Rs.85.14 |
INFORMATION DETAILS
|
Report Prepared
by : |
VNT |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
5 |
|
PAID-UP CAPITAL |
1~10 |
5 |
|
OPERATING SCALE |
1~10 |
4 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
5 |
|
--PROFITABILIRY |
1~10 |
5 |
|
--LIQUIDITY |
1~10 |
5 |
|
--LEVERAGE |
1~10 |
5 |
|
--RESERVES |
1~10 |
4 |
|
--CREDIT LINES |
1~10 |
4 |
|
--MARGINS |
-5~5 |
-- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTER |
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
|
|
|
|
TOTAL |
|
42 |
This score serves as a reference to assess
SC’s credit risk and to set the amount of credit to be extended. It is calculated
from a composite of weighted scores obtained from each of the major sections of
this report. The assessed factors and their relative weights (as indicated
through %) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment record
(10%)
Credit history
(10%) Market trend (10%) Operational size
(10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest capability
for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NB |
NEW BUSINESS |
||
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.