|
Report Date : |
18.01.2014 |
|
|
|
|
Tel. No.: |
91 22 6740 3888 |
IDENTIFICATION DETAILS
|
Name : |
MADHOUSE MOBILE INDIA PRIVATE LIMITED |
|
|
|
|
Registered
Office : |
15th Floor, Rtech Park, Romell Real Estate, Goregaon (East),
Mumbai – 400063, Maharashtra |
|
|
|
|
Country : |
|
|
|
|
|
Financials (as
on) : |
31.12.2012 |
|
|
|
|
Date of
Incorporation : |
02.06.2011 |
|
|
|
|
Com. Reg. No.: |
11-218211 |
|
|
|
|
Capital
Investment / Paid-up Capital : |
Rs.25.000 Millions |
|
|
|
|
CIN No.: [Company Identification
No.] |
U72300MH2011PTC218211 |
|
|
|
|
Legal Form : |
Private Limited Liability Company |
|
|
|
|
Line of Business
: |
The Company is
engaged in providing mobile related media and applications. |
|
|
|
|
No. of Employees
: |
Not Available |
RATING & COMMENTS
|
MIRA’s Rating : |
Ba (42) |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
Maximum Credit Limit : |
USD 11200 |
|
|
|
|
Status : |
Satisfactory |
|
|
|
|
Payment Behaviour : |
Usually Correct |
|
|
|
|
Litigation : |
Clear |
|
|
|
|
Comments : |
Subject is a joint venture between Group M Asia Pacific Holding Pte.
Limited and SignMadhouse Pte. Limited. It is an established company having
satisfactory track record. The financial year end which was considered from April to March has
been changed and is now followed from January to December. As per the available financials for nine months, the management has
been successful in wiping off its accumulated losses during December 2012.
There are no external borrowing recorded in the books during the under
review. Trade relations are fair. Business is active. Payment terms are
reported as usually correct. In view of strong holdings, the subject can be considered for business
dealings at usual trade terms and conditions. |
NOTES:
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
ECGC Country Risk Classification List – September 30, 2013
|
Country Name |
Previous Rating (30.06.2013) |
Current Rating (30.09.2013) |
|
India |
A1 |
A1 |
|
Risk Category |
ECGC
Classification |
|
Insignificant |
A1 |
|
Low |
A2 |
|
Moderate |
B1 |
|
High |
B2 |
|
Very High |
C1 |
|
Restricted |
C2 |
|
Off-credit |
D |
INDIAN ECONOMIC OVERVIEW
The current downturn
provides an opportunity to push ahead with reforms to accelerate growth, says
the latest India Development Update report released by the World Bank. The
report says that the adverse effects of rupee depreciation are likely to be
offset by the gains in the exports performance due to improved external
competitiveness. Since May this year, the local currency has depreciated
substantially and fell to a record level of Rs 68.85 to a dollar on August, 28.
A stagflation like
situation appears to have arisen as inflation jumped to an eight month high of
6.46 % for the month of September. It is up from 6.10 % in August. Growth
continues to be muted with factory output plunging to 0.6 % in August.
Onion prices have risen nearly 300 % from last September. Vegetables cost
nearly 90 % more than they did last year. Wake up to the economic contribution
of slum dwellers. They contribute more than 7.5 % to the country’s gross
domestic product, according to a recent study conducted in 50 top cities.
136000 estimated
number of jobs created during the second quarter of the current financial year.
50000 estimated number of additional jobs in the field of corporate social
responsibility in the coming years.
The International
Finance Corporation expects to come out with its rupee linked bonds issue
before the end of 2013 as a part of its plan to raise $ 1 billion. The Apple
iPhone 5c (Rs 41900 for 16 GB variant) and 5s (Rs 53500 for 16GB variant) has
been launched in India from 1st November.
The Land Acquisition
Act to provide just and fair compensation to farmers will come into force from
January 1 next year, said Rural Development Minister Jairam Ramesh. The Act
replaces a 119 year old registration. The Securities and Exchange Board of
India has approved the trading of currency futures on the Bombay Stock
Exchange. The exchange plans to launch the currency futures platform with
advanced trading technology by the end of November.
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2012.
LOCATIONS
|
Registered Office : |
15th Floor, Rtech Park, Romell Real Estate, Goregaon
(East), Mumbai – 400063, Maharashtra, India |
|
Tel. No.: |
91-22-40594500 |
|
Fax No.: |
91-22-40594515 |
|
E-Mail : |
|
|
|
|
|
Corporate Head Quarter : |
8th Floor, Commerz, International Business Park, Oberoi Garden City, Off Western Express Highway, Goregaon (East), Mumbai – 400063, Maharashtra, India |
|
Tel. No.: |
91-22-67403888 |
DIRECTORS
As on 28.06.2013
|
Name : |
Mr. Ramasubramanian Iyer Sridhar |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Designation : |
Director |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Address : |
Plot No. C, Flat No. 302, C Wing,
Vasant Galaxy, Jupiter CHSL, Bangur Nagar, M.G. Road, Goregaon (West), Mumbai
– 400090, Maharashtra, India |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Birth/Age : |
09.05.1967 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Appointment : |
02.06.2011 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DIN No.: |
01915361 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Other Directorship:
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Name : |
Si Chun Lawrence Tse |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Designation : |
Director |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Address : |
15/F, 26 Belleview DR, Repulse Bay, Hong Kong |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Birth/Age : |
31.08.1978 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Appointment : |
11.01.2012 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DIN No.: |
03637736 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Name : |
Mr. Tushar Natavarlal Vyas |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Designation : |
Director |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Address : |
B/508, Raj Vaibhav-1, Mahavir Nagar, Kandivali West, Mumbai - 400067, Maharashtra, India |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Birth/Age : |
05.01.1975 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Appointment : |
30.11.2012 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DIN No.: |
02328462 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Other Directorship:
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Name : |
Liang Chun Ma |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Designation : |
Director |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Address : |
4F.-2, No.56,Liuhe Road, Zhongli City, Taoyuan County 320,
Taiwan |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Birth/Age : |
06.02.1968 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Appointment : |
11.01.2012 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DIN No.: |
03639424 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Name : |
Mr. Nadaraja Kanniappan |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Designation : |
Director |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Address : |
54 Pascoe ST, Glen Iris, Victoria, 3146,, Australia |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Birth/Age : |
16.08.1961 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Appointment : |
30.12.2012 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DIN No.: |
02435133 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Other Directorship:
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Name : |
Mr. Ashutosh Srivastava |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Designation : |
Alternate Director |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Address : |
13, Cypress Avenue, Singaproe, 279839 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Birth/Age : |
03.10.1962 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Date of Appointment : |
11.01.2012 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DIN No.: |
00399358 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Other Directorship:
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
MAJOR SHAREHOLDERS
As on 28.06.2013
|
Names of Shareholders |
|
No. of Shares |
|
Gropu M Asia Pacific Holdings Pte. Limited, Singapore |
|
125000 |
|
Sungmadhouse Pte. Limited, Singapore |
|
125000 |
|
Total |
|
250000 |
Equity Share Break up (Percentage of Total Equity)
As on 28.06.2013
|
Category |
Percentage |
|
Foreign holdings( Foreign institutional
investor(s), Foreign companie(s) Foreign financial institution(s),
Non-resident Indian(s) or Overseas Corporate bodies or Others |
100.00 |
|
Total |
100.00 |
BUSINESS DETAILS
|
Line of Business : |
The Company is
engaged in providing mobile related media and applications. |
GENERAL INFORMATION
|
No. of Employees : |
Not Available |
|
|
|
|
Bankers : |
Not Available |
|
|
|
|
Banking Relations
: |
-- |
|
|
|
|
Auditors : |
|
|
Name : |
Deloitte Haskins and Sells Chartered Accountants |
|
Address : |
Tower 3, 27th – 32nd Floor, Indiabulls Finance
Centre, Elphinstone Mill Compound, Elphinstone West, Mumbai – 400013,
Maharashtra, India |
|
Tel. No.: |
91-22-61854000 |
|
Mobile No.: |
|
|
Fax No.: |
91-22-61854501/4601 |
|
E-Mail : |
|
|
PAN No.: |
AACFD4815A |
|
|
|
|
Joint Venture : |
·
SignMadhouse Pte. Limited ·
Group M Asia Pacific Holding Pte. Limited |
CAPITAL STRUCTURE
As on 31.12.2012
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
500000 |
Equity Shares |
Rs.100/- each |
Rs.50.000 Millions |
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
250000 |
Equity Shares |
Rs.100/- each |
Rs.25.000 Millions |
FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
|
SOURCES OF FUNDS |
|
31.12.2012 (9 Months) |
31.03.2012 (9 Months) |
|
I.
EQUITY
AND LIABILITIES |
|
|
|
|
(1)Shareholders' Funds |
|
|
|
|
(a) Share Capital |
|
25.000 |
25.000 |
|
(b) Reserves & Surplus |
|
2.996 |
(1.910) |
|
(c) Money
received against share warrants |
|
0.000 |
0.000 |
|
|
|
|
|
|
(2) Share Application money pending allotment |
|
0.000 |
0.000 |
|
Total
Shareholders’ Funds (1) + (2) |
|
27.996 |
23.090 |
|
|
|
|
|
|
(3)
Non-Current Liabilities |
|
|
|
|
(a) long-term borrowings |
|
0.000 |
0.000 |
|
(b) Deferred tax liabilities (Net) |
|
0.000 |
0.000 |
|
(c) Other long term liabilities |
|
0.000 |
0.000 |
|
(d) long-term provisions |
|
0.938 |
0.000 |
|
Total Non-current Liabilities (3) |
|
0.938 |
0.000 |
|
|
|
|
|
|
(4) Current Liabilities |
|
|
|
|
(a) Short term borrowings |
|
0.000 |
0.000 |
|
(b) Trade payables |
|
164.044 |
13.285 |
|
(c) Other current
liabilities |
|
1.173 |
0.342 |
|
(d) Short-term provisions |
|
0.104 |
0.000 |
|
Total Current Liabilities (4) |
|
165.321 |
13.627 |
|
|
|
|
|
|
TOTAL |
|
194.255 |
36.717 |
|
|
|
|
|
|
II.
ASSETS |
|
|
|
|
(1) Non-current assets |
|
|
|
|
(a) Fixed Assets |
|
0.158 |
0.079 |
|
(i) Tangible assets |
|
0.000 |
0.000 |
|
(ii) Intangible Assets |
|
0.000 |
0.000 |
|
(iii) Capital
work-in-progress |
|
0.000 |
0.000 |
|
(iv)
Intangible assets under development |
|
0.000 |
0.000 |
|
(b) Non-current Investments |
|
0.000 |
0.000 |
|
(c) Deferred tax assets (net) |
|
0.408 |
0.131 |
|
(d) Long-term Loan and Advances |
|
2.983 |
0.039 |
|
(e) Other Non-current assets |
|
0.000 |
0.000 |
|
Total Non-Current Assets |
|
3.549 |
0.249 |
|
|
|
|
|
|
(2) Current assets |
|
|
|
|
7(a) Current investments |
|
0.000 |
0.000 |
|
(b) Inventories |
|
0.000 |
0.000 |
|
(c) Trade receivables |
|
117.266 |
8.937 |
|
(d) Cash and cash
equivalents |
|
27.919 |
19.151 |
|
(e) Short-term loans and
advances |
|
5.747 |
4.046 |
|
(f) Other current assets |
|
39.774 |
4.334 |
|
Total Current Assets |
|
190.706 |
36.468 |
|
|
|
|
|
|
TOTAL |
|
194.255 |
36.717 |
PROFIT & LOSS
ACCOUNT
|
|
PARTICULARS |
|
31.12.2012 (9 Months) |
31.03.2012 (9 Months) |
||
|
|
SALES |
|
|
|
||
|
|
|
Income |
|
366.729 |
4.435 |
|
|
|
|
Other Income |
|
NA |
NA |
|
|
|
|
TOTAL |
|
NA |
NA |
|
|
|
|
|
|
|
||
|
Less |
EXPENSES |
|
NA |
NA |
||
|
|
|
|
|
|
||
|
|
PROFIT/(LOSS)
BEFORE TAX |
|
6.422 |
2.041 |
||
|
|
|
|
|
|
||
|
Less |
TAX |
|
1.517 |
3.951 |
||
|
|
|
|
|
|
||
|
|
PROFIT/(LOSS)
AFTER TAX |
|
4.905 |
(1.910) |
||
|
|
|
|
|
|
||
|
Add |
PREVIOUS
YEARS’ BALANCE BROUGHT FORWARD |
|
(1.910) |
0.000 |
||
|
|
|
|
|
|
||
|
|
BALANCE CARRIED
TO THE B/S |
|
2.995 |
(1.910) |
||
|
|
|
|
|
|
||
|
|
EARNINGS IN
FOREIGN CURRENCY |
|
|
|
||
|
|
|
Sale of services |
|
0.698 |
0.000 |
|
|
|
TOTAL EARNINGS |
|
0.698 |
0.000 |
||
|
|
|
|
|
|
||
|
|
Earnings Per
Share (Rs.) |
|
19.62 |
(25.01) |
||
KEY RATIOS
|
PARTICULARS |
|
|
31.12.2012 (9 Months) |
31.03.2012 (9 Months) |
|
Net Profit Margin (PBT/Sales) |
(%) |
|
1.75 |
46.02 |
|
|
|
|
|
|
|
Return on Total Assets (PBT/Total Assets} |
(%) |
|
3.32 |
5.59 |
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
|
0.23 |
0.09 |
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt /Networth) |
|
|
0.00 |
0.00 |
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
|
1.15 |
2.68 |
LOCAL AGENCY FURTHER INFORMATION
|
Sr. No. |
Check List by Info Agents |
Available in
Report (Yes / No) |
|
1] |
Year of Establishment |
Yes |
|
2] |
Locality of the firm |
Yes |
|
3] |
Constitutions of the firm |
Yes |
|
4] |
Premises details |
No |
|
5] |
Type of Business |
Yes |
|
6] |
Line of Business |
Yes |
|
7] |
Promoter's background |
Yes |
|
8] |
No. of employees |
No |
|
9] |
Name of person contacted |
No |
|
10] |
Designation of contact
person |
No |
|
11] |
Turnover of firm for last
two years |
Yes |
|
12] |
Profitability for last two
years |
Yes |
|
13] |
Reasons for variation
<> 20% |
----------- |
|
14] |
Estimation for coming
financial year |
No |
|
15] |
Capital in the business |
Yes |
|
16] |
Details of sister
concerns |
Yes |
|
17] |
Major suppliers |
No |
|
18] |
Major customers |
No |
|
19] |
Payments terms |
No |
|
20] |
Export / Import details
(if applicable) |
No |
|
21] |
Market information |
---------- |
|
22] |
Litigations that the firm
/ promoter involved in |
---------- |
|
23] |
Banking Details |
No |
|
24] |
Banking facility details |
No |
|
25] |
Conduct of the banking
account |
---------- |
|
26] |
Buyer visit details |
---------- |
|
27] |
Financials, if provided |
Yes |
|
28] |
Incorporation details, if
applicable |
Yes |
|
29] |
Last accounts filed at
ROC |
Yes |
|
30] |
Major Shareholders, if
available |
Yes |
|
31] |
Date of Birth of
Proprietor/Partner/Director, if available |
Yes |
|
32] |
PAN of
Proprietor/Partner/Director, if available |
No |
|
33] |
Voter ID No of
Proprietor/Partner/Director, if available |
No |
|
34] |
External Agency Rating,
if available |
No |
COMPANY BACKGROUND
AND PRINCIPAL ACTIVITIES
The Company
incorporated on June 2, 2011 is a Joint Venture between Group M Asia Pacific
Holdings Pte. Limited and SingMadhouse Pte. Limited. The Company is engaged in
providing mobile related media and applications to its clients for operations
in mobile marketing.
FINANCIAL RESULTS
During the period ended 31st December, 2012, the Company's
revenue amounted to Rs.366.729 Millions.
The profit before tax was Rs.6.422
Millions and the profit after tax was
Rs.4.905 Millions.
NOTE: NO CHARGES
EXIST FOR THE COMPANY
NEWS:
MADHOUSE
SETS UP SHOP IN INDIA
Madhouse, China-based mobile marketing company has launched in India in
a bid to capitalise on the ever increasing demand for customised mobile
marketing solutions. Vinod Thadani, in his capacity as chief operating officer
of Madhouse India, will head the Indian operations. Previously, he was regional
director, GroupM South Asia and headed the mobile business. Madhouse India
plans to open offices across Mumbai, Delhi and Bangalore to service brands
across the spectrum. Though the agency has a strategic partnership with WPP,
Madhouse India will work with other agency groups and directly with clients as
well.
Thadani feels that mobile advertising is beginning to transform the way
brands communicate with their consumers. Elaborating on their thoughts behind
the launch, he said, “Madhouse will offer mobile marketing solutions created
and carried out for advertisers by a team of experienced media professionals
that understand this medium. On a technical level, mobile advertising can now
achieve accurate intelligent targeting and can provide real-time reporting – a
very convincing proposition for advertisers. The need of the hour is to unlock
the potential and we are determined to change the face of the Indian digital
media landscape and grow the mobile media market from 125 to 1000 crores within
the next three years,”
Joshua Maa, founder and chief executive officer, Madhouse, observed, “We
see tremendous growth and potential in India and are fully committed to
investing in this market. With the right local partners, we believe that our
technology and operational expertise can be leveraged to serve the unique
mobile marketing needs of clients. In China, we have been working with
partners such as Rovio, EA, China Unicom’s app store, and ad agencies to grow
our leadership position. Similarly in India we value our association with WPP
to help develop and take leadership in this market as well.”
Ranjan Kapur, country manager, WPP explained, “Digital media is evolving
and innovating at a very fast pace in India where especially mobile and
handheld devices are poised to play a larger role in marketing communications.
Madhouse India will help us build a unique value for our clients where in-depth
domain and brand understanding is coupled with the strength of Madhouse technologies.
A synergy is also established as our local market expertise and talent pool is
well equipped in the Indian marketplace which is similar in complexity to
China.”
The agency has also announced a partnership with Rovio, who will be
reaching out to Indian brands through this association. Bijay Gurung, key
account director, Rovio Entertainment, said, “We are very excited about the
growing popularity of Rovio´s Angry Birds brand in India as we recognise India
as one of our most important markets. India being the second largest Facebook
country with a huge growth rate, it opens the door for us to entertain even
more fans as we are aiming for one billion downloads by the end of the year.
Madhouse is a valuable partner for us in China, and we are excited about the
opportunity to extend our collaboration to India as well.”
Thadani informed that Madhouse India is already in talks with brands
such as HSBC, Vodafone, Idea Cellular, Reliance, Nokia, LG, Sony Ericsson,
Pepsi and Procter and Gamble, among others.
MADHOUSE - CHINA'S LEADING MOBILE AD NETWORK LAUNCHES IN INDIA
MUMBAI, Feb. 14, 2012 /PRNewswire-Asia/ -- Madhouse, China's leading Mobile Ad Network, today launched
operations in India to capitalize on the ever
increasing demand for customized mobile marketing solutions. Madhouse is the
leading and most established mobile ad network and mobile marketing solutions
provider in China and has worked closely with
over 120 clients – such as HP, Intel, Coke, KFC, Unilever, VW and agency groups
including GroupM, Vivaki, Aegis, OMG and their associated agencies.
Madhouse India aims to
leverage the opportunity of using mobile as a mass media device given that
there are more than 850 million mobile connections in the country. Current
barriers to mobile marketing include the dearth of scaled solutions in Data,
Voice and Text; harmonizing the different operating systems with multiple stake
holders across mobile inventory; and lack of established tools and systems,
which makes it difficult to answer the question of how this medium can be
leveraged by advertisers to reach out to their consumers.
Madhouse India hopes to
address this through unique and innovative services. Clients can look forward
to complete mobile solutions across the spectrum of paid, owned and earned
media on feature phones, smart phones and tablets. We provide service across
all operating systems with precise targeting by geography, user demographics
and psychographics to ensure minimal media wastage.
According to Mr. Joshua Maa,
Founder and CEO, Madhouse, "We see tremendous growth and potential in India and are fully committed to investing in this
market. With the right local partners, we believe that our technology and
operational expertise can be leveraged to serve the unique mobile marketing
needs of clients. In China, we have been working with partners such
as Rovio, EA, China Unicom's app store, and ad agencies to continually grow our
leadership position. Similarly in India, we
value our association with local partners to help develop and take leadership
in this market."
"Mobile Advertising is beginning to transform the way
brands communicate with their consumers. Madhouse will offer mobile marketing
solutions created and carried out for advertisers by a team of experienced
media professionals that understand this medium. On a technical level, mobile
advertising can now achieve accurate intelligent targeting and can provide
real-time reporting – a very convincing proposition for advertisers. The need
of the hour is to unlock the potential and we are determined to change the face
of the Indian Digital Media Landscape and grow the mobile media market from 125 to 1,000 crores within the next 3 years," said
Mr. Vinod Thadani, Chief Operating Officer,
Madhouse India.
Mr. Ranjan Kapur, Country Manager,
WPP explained, "Digital Media is evolving and innovating at a very fast
pace in India where especially Mobile and
handheld devices are poised to play a larger role in marketing communications.
Madhouse India will help us build a unique value
for our clients where in-depth domain and brand understanding is coupled with
the strength of Madhouse technologies."
"We are very excited about the growing popularity of
Rovio´s Angry Birds brand in India as we
recognize India as one of our most important
markets. India being the second largest Facebook
country with a huge growth rate, it opens the door for us to entertain even
more fans as we are aiming for 1 billion downloads by the end of the
year." said Mr. Bijay Gurung, Key Account
Director, Rovio Entertainment Ltd., "Madhouse is a valuable partner for us
in China, and we are excited about the
opportunity to extend our collaboration to India
as well."
MADHOUSE'S MADPLANNER TOOL CHANGES THE FATE OF MOBILE VIDEO
ADVERTISING IN INDIA
SHANGHAI, Oct. 24, 2013 /PRNewswire/ -- Madhouse India's tool MadPlanner has swept awards in the 1st
week of September. The tool has helped Madhouse India win the Enabling
Technology Company of the Year in Mobile at Mobile Marketing Association (MMA)
- 2013 Smarties India and also lapped up the coveted Gold at Ad Club Bombay's
Emvies awards in the category Best Media Research using Proprietary Data.
The MadPlanner tool launched in early 2013 enables
multi-screen video based planning and measurement in GRP parlance on mobile for
marketers.
Smartphone and tablet growth continues to explode
globally, so do the opportunities for consumers to watch video content when and
where they want. There are over 500 million feature phones capable of watching
videos, 60 million smartphones and over 6 million tablets in India and the latter is growing at a rate of 40% or
higher quarter-on-quarter.
Mobile video consumption is truly a silent revolution
that's taking place in India and marketers have
taken note of the same recently, especially with the declining time spent of TV
in India.
The MadPlanner tool works on the principle of being able
to estimate exact TG reach data for video platforms via an online panel that
constantly captures data. The panel also helps segment audiences based on behavior,
location, affinity and profile and aids superior targeting and delivery of
advertising. Every buck invested in mobile video advertising now delivers
incremental GRP's to advertisers and that's what has moved the industry with
the launch of this tool.
That is a huge first step in India
that enables mobile advertising to find a place with the largest share of the
ADEX pie in India - television.
"It is indeed a proud feeling for all of us here at
Madhouse to receive such recognition in the mobile and media fraternity,"
said Joshua Maa, the founder and CEO of Madhouse. "The recognition for
MadPlanner goes beyond it just being a feather in our cap but we are proud of
how we are contributing towards shaping the industry, as we are committed towards
the growth of the mobile marketing ecosystem at large. We will continue to
raise the bar every time and deliver much more value to an advertiser for every
buck invested in mobile advertising. "
ROVIO AND MADHOUSE ANNOUNCE STRATEGIC PARTNERSHIP TO DRIVE
MOBILE MARKETING IN CHINA
SHANGHAI, July 29, 2011 /PRNewswire-Asia/ -- Rovio and Madhouse
announced their strategic partnership to drive the development of mobile
marketing in China. Rovio is famous for its
wildly popular mobile game Angry Birds, and Madhouse is well known for being
the largest and most intelligent mobile advertising network in China. As part of this partnership, Madhouse will
enable and deliver ads to Rovio properties across China
- including placement of in-application banners and rich media ads as well as
fully customized marketing solutions tailored to the needs of brand
advertisers. Now advertisers on the Madhouse SmartMad Ad network can reach
Angry Birds users whenever and wherever they play.
Founded 2006 in Shanghai, Madhouse is China's leading and most
established mobile advertising solution company - offering intelligent
targeting technology on a network that reaches 75%+ of all China's mobile internet users. The company offers
solutions for both the mobile web as well as mobile applications.
"In-app advertising is the future of mobile
marketing, as well as a key development area for Madhouse. I am very pleased to
work closely with Rovio, one of the leading mobile game and media companies in
the world, and contribute to the development of mobile marketing in China. I trust this partnership will attract attention
from brands, which will further boost the growth of the mobile marketing
industry in China," said Joshua Maa, the
founder and CEO of Madhouse.
Since launching in 2009, Angry Birds downloads have
reached 300+ million globally. China is
currently one of the largest markets for Angry Birds and represents immense
potential for continued growth. Rovio Entertainment forecasts Angry Birds
downloads in China will reach 100 million by the
end of 2011.
MADHOUSE INDIA LAUNCHES
SMARTMAD-THE MOST INTELLIGENT MOBILE ADVERTISING NETWORK IN INDIA
Madhouse,
India’s largest mobile communications company today celebrates its one year
anniversary. With over 100 brands under its belt Madhouse is truly the only
full service mobile communications company. Madhouse, since its inception has
brought together agencies, publishers and technology partners to deliver robust
mobile marketing solutions to advertisers across categories. An industry where
mobile penetration is almost hitting a billion users, a holistic POV and
direction on how to leverage mobile marketing is critical for advertisers.
Madhouse strives to do just that and will continue to mesh media, content,
technology all in one for advertisers to reach their consumers.
In its
endeavor to take the mobile medium to greater heights, Madhouse launched
SmartMAD – the most intelligent mobile advertising network in India with a
plethora of opportunities for advertisers and publishers. SmartMAD provides
unparalleled and highly targeted serving capabilities on premium and long tail
publisher properties. SmartMAD enables interactive HTML 5 rich media ad
formats, advanced features like frequency capping and near real time reporting
SmartMAD.
Some of the
most notable milestones that Madhouse India has achieved in its first year
include:
1.
A true end to
end mobile communications company with all services in-house – Technology,
strategy, creative, media, analytics and execution
2.
Only company
with over 25 mobile marketing certified professionals
3.
Exclusive
partner to Mindshare Global as the Mobile Center of Excellence
4.
Secured
exclusive content partnerships on mobile and rolled out content led apps
5.
3rd party
serving and tracking enabled for advertisers and agencies
6.
Enabled
partner agencies and client campaigns win over 40 awards both nationally and
internationally
7.
Representation
on the board of Mobile Marketing Association India chapter in the launch year
8.
Rich media and
video creation ad serving via an in-house engine
9.
All set to
launch a mobile DSP platform in 2013
What clients
have to say about Madhouse India - “Mobile is one of the key focus areas. In
Madhouse we have a partner that understands our business and brings solutions
that help meet our business objectives. In partnership with Madhouse, Ford has
delivered many innovations – big and small – positioning us successfully to our
audience via the medium,” says, Anurag Mehrotra, VP Marketing, Ford.
Industry
speak - “It's been a pleasure working with Madhouse India. Madhouse team
understands the mobile medium very well and their ability to combine the brand
objective with audience profile clearly differentiate them in this space.
Having created some of the path breaking mobile campaigns in the last one year,
TIL looks forward to work closely with Madhouse team to have many more such
campaigns. I wish Madhouse many great years ahead.”Puneet Singhvi, Senior Vice
President – Times Internet Limited.
An agency
partner’s POV on the Madhouse way - “Madhouse has a scientific approach to
mobile media planning which is fantastic. Madhouse truly has the expertise of
an end-to-end mobile solutions company and not just another media agency.
Madhouse is a real welcome change lead by a set of passionate people” – says Kartik
Sharma, Managing Partner – Maxus.
Celebrating
the success of Madhouse, Vinod Thadani - Chief Operating Officer at Madhouse
India observes; “Advertisers realize the potential of the medium but only need
direction. 2013 is more the year of mobile maturity rather than the beginning
of the era. Having said that there are clients at different stage of readiness and
that’s what makes the market interesting. Some have templatized mobile as a
part of their marketing campaigns some are constantly experimenting with
various technology innovations or ideas and others realize the medium potential
and want to exploit. All they need is direction. Madhouse in 2013 is
boisterously driven to discharge our expertise to charge advertisers growth and
rise.”
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions
involving their assets have been blocked or convicted, found guilty or against
whom a judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority
for any financial crime or under any formal investigation by a competent
government authority for any violation of anti-corruption laws or international
anti-money laundering laws or standard.
8] Affiliation with Government
:
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.61.35 |
|
|
1 |
Rs.100.21 |
|
Euro |
1 |
Rs.83.52 |
INFORMATION DETAILS
|
Report Prepared
by : |
VNT |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
5 |
|
PAID-UP CAPITAL |
1~10 |
5 |
|
OPERATING SCALE |
1~10 |
4 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
5 |
|
--PROFITABILIRY |
1~10 |
5 |
|
--LIQUIDITY |
1~10 |
5 |
|
--LEVERAGE |
1~10 |
5 |
|
--RESERVES |
1~10 |
4 |
|
--CREDIT LINES |
1~10 |
4 |
|
--MARGINS |
-5~5 |
-- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTER |
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
|
|
|
|
TOTAL |
|
42 |
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a
composite of weighted scores obtained from each of the major sections of this
report. The assessed factors and their relative weights (as indicated through
%) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest capability
for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NB |
NEW BUSINESS |
||
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.