MIRA INFORM REPORT

 

 

Report Date :

20.01.2014

 

IDENTIFICATION DETAILS

 

Name :

TLG INDIA PRIVATE LIMITED (w.e.f.24.05.2001)

 

 

Formerly Known As :

LEO BURNETT INDIA PRIVATE LIMITED (w.e.f.06.09.2000)

 

CHAITRA LEO BURNETT PRIVATE LIMITED (w.e.f.06.07.1992)

 

CHAITRA ADVERTISING PRIVATE LIMITED

 

 

Registered Office :

Big Apple, Dr. Shirodkar Road, Parel, Mumbai – 400012, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

15.05.1972

 

 

Com. Reg. No.:

11-015798

 

 

Capital Investment / Paid-up Capital :

Rs. 30.065 Millions

 

 

CIN No.:

[Company Identification No.]

U74300MH1972FTC015798

 

 

PAN No.:

[Permanent Account No.]

AAACC1756E

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Providing Advertising and Communication services which includes traditional advertising Services (also called Creative), Media Services and Specialised Marketing Services.

 

 

No. of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ca (16)

 

RATING

STATUS

 

PROPOSED CREDIT LINE

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow

 

 

Litigation :

Clear

 

 

Comments :

Subject is a subsidiary of Publicis Groupe Holdings BV, Netherlands. It is an established company having moderate track record.

 

The management has recorded huge accumulated losses due to which the networth of the company has been eroded.

 

However, business is active. Payment terms are slow.

 

In view of strong holding company and reputed client base, the subject can be considered for business dealings on a safe and secured trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – September 30, 2013

 

Country Name

Previous Rating

(30.06.2013)

Current Rating

(30.09.2013)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

INDIAN ECONOMIC OVERVIEW

 

India’s current account deficit narrowed in the quarter ended September as government measures to curb imports, especially gold, kicked in.  The current account deficit, the excess of a country’s imports of goods and services over exports, narrowed to $ 5.2 billion from $ 21 billion in the year ago period, according to provisional Reserve Bank of India data. Finance Minister P. Chidambaram said the CAD for the year will be less than $ 60 billion or 3 per cent of GDP and the latest data suggests the government may achieve the target.

 

India was ranked 94th among the world’s most corrupt nations list. Denmark and New Zealand topped as the cleanest while Somalia emerged as the most corrupt.

 

India’s services sector activity witnessed a moderate improvement in November over the previous month, even while indicating the fifth successive monthly contraction, according the HSBC survey.

 

$53 million estimated losses suffered by India due to phishing attacks during the third quarter, according to a study by RSA. India ranks fourth in the list of nations hit by phishing attacks. The US remained at the top of the charts. Phishing is the process of acquiring information such as user names, passwords and credit card details by sending e-mails disguised as official mails.

 

Rs.4080 million worth of mobile-phone-based transactions by July 2013 compared to Rs.260 million in September, 2012, according to Deloitte report. The number of transactions has shot up from 94000 to 701000.

 

India aims to earn Rs.400000 million from the bandwidth auction set for January. The merger and acquisition guidelines, cleared by a group of ministers, will be out before the auction begins so that players can make informed decisions on the auctions.

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

 

LOCATIONS

 

Registered Office :

Big Apple, Dr. Shirodkar Road, Parel, Mumbai – 400012, Maharashtra, India

Tel. No.:

91-22-56634444/ 66634444/ 66634343

Fax No.:

91-22-24173825

E-Mail :

venkatesh.bangera@resources-in.com

 

 

Correspondence Office :

15th Floor, Urmi Estate, Tower A, 95, Ganpatrao Kadam Marg, Lower Parel (West), Mumbai – 400013, Maharashtra, India

Tel. No.:

91-22-30410200

Fax No.:

91-22-30410210

 

 

DIRECTORS

 

AS ON 17.06.2013

 

Name :

Mr. Arvind Rajkishore Sharma

Designation :

Whole-time director

Address :

11, Oceanview Annexe, 100 Bhulabhai Desai Road, Mumbai – 400026, Maharashtra, India

Date of Birth/Age :

10.06.1956

Date of Appointment :

03.05.1988

PAN No.:

AAGPS5691F

Voter ID No.:

MT 08 036 208208

DIN No.:

01229072

Other Directorship :

 

S.No.

CIN/LLPIN

Name of the Company/ LLP

Current designation of the Director/ Designated Partner

Date of appointment at current designation

Original date of appointment

Date of cessation

Company/ LLP Status

Defaulting status

1

U74300MH1972FTC015798

TLG INDIA PRIVATE LIMITED

Whole-time director

03/05/1988

03/05/1988

-

Active

NO

2

U74300MH1981FTC024111

ORCHARD ADVERTISING PRIVATE LIMITED

Director

05/06/1992

05/06/1992

-

Active

NO

3

U74300MH2003FTC139075

BLACK PENCIL ADVERTISING PRIVATE LIMITED

Director

07/02/2003

07/02/2003

-

Amalgamated

NO

4

U91200MH1985GAP037820

THE ADVERTISING STANDARDS COUNCIL OF INDIA

Director

01/07/2005

01/07/2005

-

Active

NO

5

U99999MH1994NPL076530

MEDIA RESEARCH USERS COUNCIL

Director

28/09/2005

28/09/2005

-

Active

NO

6

U74899MH1994PTC235016

SOLUTIONS INTEGRATED MARKETING SERVICES PRIVATE LIMITED

Alternate director

28/06/2007

28/06/2007

07/08/2007

Active

NO

7

U72199DL2002PTC116725

TF CONFERENCES PRIVATE LIMITED

Alternate director

28/06/2007

28/06/2007

07/08/2007

Amalgamated

NO

8

U74899DL1992PTC048564

LFP SERVICES PRIVATE LIMITED

Alternate director

28/06/2007

28/06/2007

07/08/2007

Amalgamated

NO

9

U72200MH2000PTC128824

INDIGO SYSTEMS AND TECHNOLOGY CONSULTING (INDIA) PRIVATE LIMITED

Director

09/04/2012

02/02/2012

-

Active

NO

10

U73100DL2010NPL205584

BROADCAST AUDIENCE RESEARCH COUNCIL

Director

27/09/2013

19/03/2013

-

Active

NO

11

U80903GJ2013NPL074688

GYAN SHALA FOUNDATION

Director

23/04/2013

23/04/2013

-

Active

NO

 

 

Name :

Mr. Nitish Mukherjee

Designation :

Whole-time director

Address :

269, Tagore Park, New Delhi – 110009, India

Date of Birth/Age :

09.05.1958

Date of Appointment :

01.11.2000

PAN No.:

AALPM7977R

Voter ID No.:

DL 06 061 222912

DIN No.:

00561390

Other Directorship :

 

S.No.

CIN/LLPIN

Name of the Company/ LLP

Current designation of the Director/ Designated Partner

Date of appointment at current designation

Original date of appointment

Company/ LLP Status

Defaulting status

1

U74300MH1981FTC024111

ORCHARD ADVERTISING PRIVATE LIMITED

Director

01/09/2007

01/11/2000

Active

NO

2

U74300MH1972FTC015798

TLG INDIA PRIVATE LIMITED

Whole-time director

01/11/2000

01/11/2000

Active

NO

 

 

Name :

Mr. Jaroslaw Piotr Ziebinski

Designation :

Director

Address :

38, Mount Echo Park, Singapore 248792

Date of Birth/Age :

08.06.1962

Date of Appointment :

16.07.2009

DIN No.:

02710385

Other Directorship :

 

S.No.

CIN/LLPIN

Name of the Company/ LLP

Current designation of the Director/ Designated Partner

Date of appointment at current designation

Original date of appointment

Company/ LLP Status

Defaulting status

1

U74300MH1972FTC015798

TLG INDIA PRIVATE LIMITED

Director

16/07/2009

25/06/2009

Active

NO

2

U74300MH1981FTC024111

ORCHARD ADVERTISING PRIVATE LIMITED

Director

16/07/2009

25/06/2009

Active

NO

3

U72200MH2000PTC128824

INDIGO SYSTEMS AND TECHNOLOGY CONSULTING (INDIA) PRIVATE LIMITED

Director

09/04/2012

02/02/2012

Active

NO

 

 

Name :

Mr. Thomas Lloyd Bernardin

Designation :

Director

Address :

614 Spruce Ave Lake Forest United States 60045

Date of Birth/Age :

23.09.1953

Date of Appointment :

23.07.2010

DIN No.:

03546513

Other Directorship :

 

S.No.

CIN/LLPIN

Name of the Company/ LLP

Current designation of the Director/ Designated Partner

Date of appointment at current designation

Original date of appointment

Company/ LLP Status

Defaulting status

1

U74300MH1972FTC015798

TLG INDIA PRIVATE LIMITED

Director

23/07/2010

19/07/2010

Active

NO

2

U74300MH1981FTC024111

ORCHARD ADVERTISING PRIVATE LIMITED

Director

23/07/2010

19/07/2010

Active

NO

 

 

Name :

Mr. Manjit Singh Sandhu

Designation :

Director

Address :

630 Upper Thomson Road, #02-70, Singapore 787132

Date of Birth/Age :

23.09.1953

Date of Appointment :

27.06.2012

DIN No.:

05280786

Other Directorship :

 

S.No.

CIN/LLPIN

Name of the Company/ LLP

Current designation of the Director/ Designated Partner

Date of appointment at current designation

Original date of appointment

Company/ LLP Status

Defaulting status

1

U74300MH1981FTC024111

ORCHARD ADVERTISING PRIVATE LIMITED

Director

27/06/2012

29/03/2012

Active

NO

2

U74300MH1972FTC015798

TLG INDIA PRIVATE LIMITED

Director

27/06/2012

29/03/2012

Active

NO

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 17.06.2013

 

Names of Shareholders

 

No. of Shares

 

Publicis Groupe Holdings BV, Netherlands

 

300651

Arebu Holdings B V, Netherlands

 

1

 

 

 

Total

 

 

300652

 

 

AS ON 31.07.2013

 

Names of Allottees

 

No. of Shares

 

Publicis Groupe Holdings BV, Netherlands

 

99999

Arebu Holdings B V, Netherlands

 

1

 

 

 

Total

 

 

100000

 

 

AS ON 17.06.2013

 

Equity Share Breakup

Percentage of Holding

Category

 

Foreign holdings [Foreign institutional investors, Foreign Companies, Foreign Financial Institutions, Non-resident Indian or Overseas corporate bodies or others]

100.00

 

 

Total

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Providing Advertising and Communication services which includes traditional advertising Services (also called Creative), Media Services and Specialised Marketing Services.

 

 

Brand Names :

·         LeoBurnett

Starcom

ZenithOptimedia

Digitas

Vivaki Exchange

Liquid Thread

 

 

GENERAL INFORMATION

 

No. of Employees :

Not Available

 

 

Bankers :

Not Available

 

 

Facilities :

 

SECURED LOANS

31.03.2013

(Rs. In Millions)

31.03.2012

(Rs. In Millions)

LONG-TERM BORROWINGS

 

 

Long-term maturities of finance lease obligations

0.000

4.042

 

 

 

Total

 

0.000

4.042

 

 

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

S.R. Batliboi and Associates LLP

Chartered Accountants

Address :

The Ruby, 12th Floor, Zone A, 29 Senapati Bapat Marg, Dadar [West], Mumbai - 400028, Maharashtra, India

Income-tax PAN of auditor or auditor's firm :

AABFS3421N

 

 

Fellow Indian Subsidiaries :

·         Brandmap Communication Private Limited

Hanmer MSL Communications Private Limited

Indigo Systems and Technology Consulting (India) Private Limited

Publicis Communication Private Limited

Resultrix Media Private Limited (from 29th Oct, 2012)

Saatchi & Saatchi Private Limited

Solutions Integrated Services Private Limited

Twenty Twenty Media Private Limited

Twenty Twenty Webtech Private Limited

Watermelon Health Care Communications Private Limited (from 09th May, 2011)

 

 

Fellow International Subsidiaries :

·         Beacon Communications k.k., Japan

Business Compass FZ-LLC

Denuo Limited – Zenith Optimedia, Hongkong

Hemisphere – Leo Burnett Inc, Philippines

Kitchen Reklambyra As, Norway

LB Shangai Advertising Company Limited, Beijing

Leo Burnett Company Inc, Chicago

Leo Burnett Company Limited, Canada

Leo Burnett Global Centre

Leo Burnett Limited, Argentina

Leo Burnett Limited, Hong Kong

Leo Burnett Limited, London

Leo Burnett Limited, Malaysia

Leo Burnett Limited, Philippines

Leo Burnett Limited, Singapore

Leo Burnett Limited, Thailand

Leo Burnett Limited, USA Inc

Leo Burnett USA

Brand Advertising Global, USA

Leo Burnett M&T Vietnam

MMS Communications Singapore Pte. Limited

Ninah Consulting Limited, USA

Performics, Singapore

PG Lion Re:Sources Australia Pty Limited, Australia

Phone Valley, France

PT.Star Reachers, Indonesia

Publicis Group Services, France

Resources, USA

Resources, France

Star Reacher Advertising Sdn Bhd, Malaysia

Star Reacher Group Company Limited, Thailand

Starcom Dubai, United Arab Emirates

Starcom Guangzhou, China

Starcom Mediavest Group FZ LLC, UAE

Starcom Mediavest Group, London

Starcom, Chicago

Starcom, Hong Kong

Starcom, Malasiya

Starcom, Singapore

Starcom, Asia Pacific

Starcom Mediawest Group Inc, USA

Starcom Mediawest Group Inc, Srilanka

Starcom Mediavest Group Medya Planama Satinalma Danismanlik Ve PAZ AS, Turkey

VivaKi (Malaysia) Sdn. Bhd

Vivaki Inc, USA

Vivaki Performance Zenith Optimedia, France

Zenith Optimedia International Limited, United Kingdom

Zenith Optimedia, Australia

Zenith Optimedia, Belgium

Zenith Optimedia, France

Zenith Optimedia, Singapore

Zenith Optimedia, Hong Kong

 

 

Holding company :

Publicis Groupe Holdings BV, Netherlands

 

 

Subsidiary company :

Orchard Advertising Private Limited [U74300MH1981FTC024111]

 

 

CAPITAL STRUCTURE

 

AFTER 17.06.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

410,000

Equity Shares

Rs. 100/- each

Rs. 41.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

400,652

Equity Shares

Rs. 100/- each

Rs. 40.065 Millions

 

 

 

 

 

 

AS ON 31.03.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

400,000

Equity Shares

Rs. 100/- each

Rs. 40.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

300,652

Equity Shares

Rs. 100/- each

Rs. 30.065 Millions

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2013

31.03.2012

31.03.2011

I.        EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

30.065

30.065

0.965

(b) Reserves & Surplus

(200.458)

(219.961)

(317.613)

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

(170.393)

(189.896)

(316.648)

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

0.000

4.042

9.434

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

35.750

32.382

38.173

Total Non-current Liabilities (3)

35.750

36.424

47.607

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

471.544

1170.807

1025.408

(b) Trade payables

4190.455

3954.614

2583.974

(c) Other current liabilities

2492.448

1398.281

2278.136

(d) Short-term provisions

70.839

61.314

42.577

Total Current Liabilities (4)

7225.286

6585.016

5930.095

 

 

 

 

TOTAL

7090.643

6431.544

5661.054

 

 

 

 

II.      ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

118.439

53.645

47.056

(ii) Intangible Assets

55.401

10.170

20.074

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

17.867

8.213

(b) Non-current Investments

0.200

0.200

0.200

(c) Deferred tax assets (net)

0.000

0.000

47.801

(d)  Long-term Loan and Advances

473.915

536.229

628.459

(e) Other Non-current assets

0.000

1.603

0.000

Total Non-Current Assets

647.955

619.714

751.803

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.200

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

3759.596

4140.828

2468.672

(d) Cash and cash equivalents

36.440

65.267

37.842

(e) Short-term loans and advances

425.517

331.039

132.959

(f) Other current assets

2221.135

1274.696

2269.578

Total Current Assets

6442.688

5811.830

4909.251

 

 

 

 

TOTAL

7090.643

6431.544

5661.054

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2013

31.03.2012

31.03.2011

 

SALES

 

 

 

 

 

Revenue from operations

1990.180

1625.255

1668.502

 

 

Other Income

275.841

212.662

228.532

 

 

TOTAL                                    

2266.021

1837.917

1897.034

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

TOTAL                                    

2246.277

1971.536

2075.227

 

 

 

 

 

 

PROFIT/ (LOSS) BEFORE TAX

19.744

(133.619)

(178.193)

 

 

 

 

 

Less

TAX                                                                 

0.241

59.729

(6.346)

 

 

 

 

 

 

PROFIT/ (LOSS) AFTER TAX

19.503

(193.348)

(171.847)

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Gross billings (including commission) for advertising

399.094

121.728

NA

 

 

 

 

 

 

Earnings/ (Loss) Per Share (Rs.)

64.87

(643.10)

NA

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

31.03.2012

31.03.2011

PAT / Total Income

(%)

0.86

(10.52)

(9.06)

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

0.99

(8.22)

(10.68)

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

0.28

(2.08)

(3.18)

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(0.12)

0.70

0.56

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

(2.77)

(6.19)

(3.24)

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.89

0.88

0.83

 

 

LOCAL AGENCY FURTHER INFORMATION

 

 

Sr. No.

Check List by Info Agents

Available in Report

(Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

--

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

--

22]

Litigations that the firm / promoter involved in

--

23]

Banking Details

No

24]

Banking facility details

Yes

25]

Conduct of the banking account

--

26]

Buyer visit details

--

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

Yes

33]

Voter ID No of Proprietor/Partner/Director, if available

Yes

34]

External Agency Rating, if available

No

 

 

INDEX OF CHARGES

 

S.NO.

CHARGE ID

DATE OF CHARGE CREATION/MODIFICATION

CHARGE AMOUNT SECURED

CHARGE HOLDER

ADDRESS

SERVICE REQUEST NUMBER (SRN)

1

90188810

10/06/2003 *

20,000,000.00

BANQUE NATIONALE DE PARIS BANK

62; HOMJI STREET, MUMBAI - 400001, MAHARASHTRA, INDIA

-

2

90188515

18/01/1994

10,000,000.00

BANQUE NATIONALE DE PARIS BANK

62; HOMJI STREET, MUMBAI - 400001, MAHARASHTRA, INDIA

-

3

90187370

25/02/1991 *

1,000,000.00

BANK OF INDIA

CUMBALLA HILL BRANCH, NS PATKAR MARG, MUMBAI - 400036, MAHARASHTRA, INDIA

-

4

90188234

26/08/1986

1,000,000.00

BANK OF INDIA

CUMBALLA HILL BRANCH, NS PATKAR MARG, MUMBAI - 400036, MAHARASHTRA, INDIA

-

5

90188117

01/10/1982

500,000.00

BANK OF INDIA

CUMBALLA HILL BRANCH, NS PATKAR MARG, MUMBAI - 400036, MAHARASHTRA, INDIA

-

6

90188062

20/04/1979

550,000.00

BANK OF INDIA

DUROW BAUG BRANCH, COLABAD CUSWAY, MUMBAI - 400039, MAHARASHTRA, INDIA

-

 

* Date of charge modification

 

 

UNSECURED LOANS

 

UNSECURED LOANS

31.03.2013

(Rs. In Millions)

31.03.2012

(Rs. In Millions)

SHORT TERM BORROWINGS

 

 

Term loans from banks

140.151

1164.873

Working capital loans from banks

330.000

0.000

Other loans and advances

1.393

5.934

 

 

 

Total

 

471.544

1170.807

 

 

CORPORATE INFORMATION

 

TLG India Private Limited ('TLG' or 'the company') was incorporated on May 15, 1972 as "Chaitra Advertising Private Limited", and is a subsidiary of Publicis Groupe Holdings BV, Netherlands. Subsequently on September 6, 2000, the company changed its name to "Leo Burnett India Private Limited". Effective May 24, 2001, the name of the company has been changed to "TLG India Private Limited".

 

The company is principally engaged in providing a range of communication services, which primarily relates to advertising by creative and production work, media planning and buying, digital designing, marketing services, advertising projects, strategic consulting, public relation services. 

 

 

AMALGAMATION OF WHOLLY OWNED SUBSIDIARY, BLACK PENCIL ADVERTISING PRIVATE LIMITED WITH THE COMPANY

 

a) Pursuant to the Scheme of Arrangement and Amalgamation ('the Scheme') approved by Honbl'e Mumbai High Court under Section 391 to 394 read with section 100 to 103 and other applicable provisions of the Companies Act, 1956, the company had taken over business of wholly owned subsidiary, Black Pencil Advertising Private Limited (BPAPL) with effect from April 1, 2010, being the Appointed Date. All the assets and liabilities of BPAPL as at April 1, 2011 were transferred to the Company at their respective book values.

 

b) The Scheme was effective from the Appointed Date (April 1, 2010) but is operative from the date on which the certified copies of the Orders of the High Court of Mumbai are filed with the Registrar of Companies (the Effective date, which is August 4, 2011).

 

c) General business of the amalgamating companies is providing a range of advertising services, which includes creative, print production, artwork, etc.

 

d) As per the Scheme, from the Appointed Date (April 1, 2010) BPAPL carried on business and activities for the benefit of and in trust for the company and thus, all the profits or losses accruing or arising to BPAPL were treated as profits or losses of the company.

 

e) Accordingly, all the assets and liabilities of BPAPL as at April 1, 2011 were taken over by the company at their

book value. The difference between the net assets of BPAPL transferred to the company and the share capital held by the company was accounted as Reserves & Surplus. 

 

The details of the assets and liabilities transferred to the Company, the shares issued and the resultant reserves & surplus as per the Scheme are detailed as below:-

 

Particulars

 

Cash

 

Other assets

 

Total Assets

 

Less: Current Liabilities and Provisions

19.250

Share capital held by the company

0.200

Profit and Loss Account balance of subsidiary as at 1st April, 2010

(12.530)

Profit of Subsidiary for the FY 2010 -11

0.603

 

g) There are no differences in accounting policies between the two companies.

 

 

AMALGAMATION OF HANMER MSL COMMUNICATIONS PRIVATE LIMITED WITH THE COMPANY

 

The company, pursuant to the provisions of section 391 to 394 of the Companies Act, 1956 has filed the Scheme of Amalgamation (scheme) for merger with Hanmer MSL Communications Private Limited,  ("transferor company") on 08 October, 2012 with the Hon'ble High Court of Mumbai. Pending the approval of the scheme from the High Court, no effect of scheme is given in these financial statements.

 

 

BUSINESS OVERVIEW:

 

The Company is principally engaged in providing a range of Advertising and Communication services which includes traditional advertising Services (also called Creative), Media Services and Specialised Marketing Services by acting as full service agency. They operate under the brands primarily known as LeoBurnett, Starcom, ZenithOptimedia, Digitas, Vivaki Exchange and Liquid Thread.

 

During the year the Company has suffered a loss which is mainly driven by provision for doubtful debts made based on conservative accounting practices and significant increase in finance cost of borrowings.

 

Company’s continued effort in generating value to our Clients with most powerful creative advertisements and focusing on driving Return on Investment, managing best deals, generating powerful Research, effective usage of Media funds etc ensured that the company continues to maximise client satisfaction.

 

Leo Burnett has been well placed in the advertising fraternity by gathering 35 prominent awards (including 3 gold) for distinctive work done by the agency at the Goa Fest 2012.

 

The Company continues to remain focused in targeting growth industries and focusing on digital media, and thus reap the benefits in the coming years, while remained focused n developing and retaining quality talent.

 

During the year, the company added substantial new business to its existing client portfolio by winning the accounts of Honda Siel Cars, India Bulls, GlaxosmithKline, Jaiprakash Associates and so on.

 

 

FIXED ASSETS:

 

·         Furniture and fixtures

Vehicles

Office equipment

Computer equipments

Other equipments

Leasehold improvements

Computer software


 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 61.35

UK Pound

1

Rs. 100.21

Euro

1

Rs. 83.52

 

 

INFORMATION DETAILS

 

Report Prepared by :

BVA

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

3

PAID-UP CAPITAL

1~10

1

OPERATING SCALE

1~10

2

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

2

--PROFITABILIRY

1~10

1

--LIQUIDITY

1~10

2

--LEVERAGE

1~10

2

--RESERVES

1~10

1

--CREDIT LINES

1~10

2

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTERS 

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

16

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.