MIRA INFORM REPORT

 

 

Report Date :

20.06.2014

 

IDENTIFICATION DETAILS

 

Name :

MAX STOCK LTD.

 

 

Registered Office :

72 Yafo Street, Jerusalem 9434112       

 

 

Country :

Israel

 

 

Date of Incorporation :

16.12.2004

 

 

Com. Reg. No.:

51-361896-7

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

·         Importers and marketers of Low-Cost Consumer Non-Food Product of all types (Gifts, Toys, Household, Stationery & Furniture.)

·         Engaged in operating a Retail Chain Store of Low Price Products, with some 25 stores under the name "Max Stock" (some stores -at least 6- are owned by subject and the other stores are franchised).

 

 

No of Employees :

Had between 200 to 300 employees (2011)

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Status :

Moderate

 

 

Payment Behaviour :

Unknown

 

 

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31, 2014

 

Country Name

Previous Rating

(31.12.2013)

Current Rating

(31.03.2014)

Israel

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low Risk

 

A2

Moderate Low Risk

 

B1

Moderate Risk

 

B2

Moderate High Risk

 

C1

High Risk

 

C2

Very High Risk

 

D

 


 

Israel ECONOMIC OVERVIEW

 

Israel has a technologically advanced market economy. Cut diamonds, high-technology equipment, and pharmaceuticals are among the leading exports. Its major imports include crude oil, grains, raw materials, and military equipment. Israel usually posts sizable trade deficits, which are covered by tourism and other service exports, as well as significant foreign investment inflows. Between 2004 and 2011, growth averaged nearly 5% per year, led by exports. The global financial crisis of 2008-09 spurred a brief recession in Israel, but the country entered the crisis with solid fundamentals, following years of prudent fiscal policy and a resilient banking sector. In 2010, Israel formally acceded to the OECD. Israel's economy also has weathered the Arab Spring because strong trade ties outside the Middle East have insulated the economy from spillover effects. The economy has recovered better than most advanced, comparably sized economies, but slowing demand domestically and internationally, and a strong shekel, have reduced forecasts for the next decade to the 3% level. Natural gas fields discovered off Israel's coast since 2009 have brightened Israel's energy security outlook. The Tamar and Leviathan fields were some of the world's largest offshore natural gas finds this past decade. The massive Leviathan field is not due to come online until 2018, but production from Tamar provided a one percentage point boost to Israel's GDP in 2013 and is expected to contribute 0.5% growth in 2014. In mid-2011, public protests arose around income inequality and rising housing and commodity prices. Israel's income inequality and poverty rates are among the highest of OECD countries and there is a broad perception among the public that a small number of "tycoons" have a cartel-like grip over the major parts of the economy. The government formed committees to address some of the grievances but has maintained that it will not engage in deficit spending to satisfy populist demands. In May 2013 the Israeli government, in a politically difficult process, passed an austerity budget to reign in the deficit and restore confidence in the government's fiscal position. Over the long term, Israel faces structural issues, including low labor participation rates for its fastest growing social segments - the ultra-orthodox and Arab-Israeli communities. Also, Israel's progressive, globally competitive, knowledge-based technology sector employs only 9% of the workforce, with the rest employed in manufacturing and services - sectors which face downward wage pressures from global competition.

 

Source : CIA

 

 


Company name & address

 

MAX STOCK LTD.

Telephone 972 2 500 40 84

Fax                                     972 77 455 34 38

Email:                                  service@maxstock.co.il

72 Yafo Street

JERUSALEM                            9434112            ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-361896-7 on the 16.12.2004.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 38,100.00, divided into -

                38,100 ordinary shares of NIS 1.00 each,

of which 100 shares amounting to NIS 100.00 were issued.

 

 

SHAREHOLDERS

 

1.    Ori Max, 50%,

2.    DAN - AS LTD., 50%, owned by Daniel Astrog.

 

 

SOLE DIRECTOR & GENERAL MANAGER

 

Ori Max.

 

 

BUSINESS

 

Importers and marketers of low-cost consumer non-food product of all types (gifts, toys, household, stationery, & furniture.), operating a retail chain store of low price products, with some 25 stores under the name "Max Stock" (some stores -at least 6- are owned by subject and the other stores are franchised).

 

Offering 10,000 products. Most import is from China.

 

Operating from main offices premises in 72 Yafo Street, Jerusalem (to where they moved from 15 Keren Hayesod, Industrial Zone, Tirat Carmel), and from discount retail stores countrywide (including one store in 72 Yafo Street, Jerusalem).

 

Had between 200 to 300 employees in 2011. Current number of employees may be higher since the number of stores more than doubled since 2011. Nevertheless, we do not know how many employees actually hired and paid by subject, and how many are of the franchisers (and still considered part of the Group, which in all counts several hundred, according to estimations).

 

 

MEANS

 

Financial data not forthcoming.

 

There are 2 charges for unlimited amounts registered on the company's assets. Both charges are in favor of Bank Hapoalim Ltd. on financial assets, one placed in 2011 and one in 2012.

 

 

saleS

 

Sales figures not forthcoming.

According to a media report from mid 2012, reported estimated turnover of MAX STOCK Group is NIS 100 million, though we could neither confirm that number, nor have idea of the current figures.

 

 

OTHER COMPANIES

 

·         MAX STOCK HATAHANA JERUSALEM LTD., sister company,

·         MAX STOCK HOLDINGS JERUSALEM 2008 LTD., sister company.

 

Note: There are several more companies with the name "MAX STOCK" registered in the Registrar of Companies, each probably operating a store as part of subject's Group, yet we do not know if it is owned by subject's shareholders or by franchisers.

 

 

BANKERS

 

Based on our from 2011:

·         Bank Hapoalim Ltd., Tirat Carmel Branch (No. 703), Tirat Carmel.

 

Since so far we could not speak to subject's officials, we are unable to verify a/m bank details.

 

 

CHARACTER AND REPUTATION

 

In 2005 a local pencils manufacturer and marketer sued subject for selling counterfeited pencils in one of their stores carrying the plaintiff's trade name. In 2006 the Court ruled against subject, instructing it to pay compensation of NIS 26,000 and to exterminate all the counterfeited stocks.

 

There are few more other lawsuits the Group was involved in, though appear to be insignificant.

 

Nothing unfavorable learned apart from the above.

 

Despite our efforts, we were unable to speak with subject's officials, as they were always unavailable. Whoever we spoke to, directed us to the office in Jerusalem (at caption address) to speak with subject's General Manager, Mr. Ori Max. Yet, it is impossible to reach Mr. Max, and we are told by an official that she will notify Mr. Max on our request. We shall update you in case he return to us with fresh data.

 

In mid 2010 it was reported that subject is opening a shop in Rishon Le-Zion, on a rented area of 800 sq. meters, with an investment of NIS 1.2 million. Subject’s General Manager Uri Max was quoted to say they intend to open 5 additional new shops within next year, with total investment of NIS 7 million.

 

In May 2013 it was reported that subeject launched a sub-chain for selling non-food goods of less than NIS 10.00 (close to US$ 3.00), called "Max 10", to be operated by franchisers.

 

Subject had 10 branches in early 2011, and according to reports has been growing fast – to 15 branches in mid 2012, some 20 branches in the late 2013, and over 20 to-date.

 

From the Central Bureau of Statistics (CBS) National Accounts for 2013, it turns that expenditure by local households on private consumption grew by 3.7% from 2012, after rising by 3.2% in 2012 and by 3.8% in 2011.

Per-capita private consumption expenditure increased by 1.8% (1.4% in 2012).

 

According to CBS, import of consumer goods in 2013 marked a 2.2% increase continuing the rise of 1.9% in 2012 and 9.8% in 2011. Most of the rise was in durable goods (4.1%), which comprising some 40% of the import volume, while import in durable goods rose by mere 0.9% from 2012. Main rise derived from import of Household Utensils in 2013 which rose by 2.5% from 2012, summing up to NIS 2,546 million (in NIS terms, 9.5% in $ terms), after 1.7% in 2012.

 

The local household products market is considered highly competitive after reaching market saturation. It includes household textile, tableware and kitchenware and utensils, bath accessories and ornaments &decorative items, ceramic and glass ware, etc. According to estimations, the local household products market volume reaches NIS 2.5 – 3 billons annually (of which circa NIS 1 billion for “home textile”), and includes retail, wholesale, institutional markets (Retail chains capture 30% of the market share, specialization stores 20%, while the institutional and workers unions sector has 50% share).

 

 

SUMMARY

 

Considering the lack of updated data from subject's officials (as we could not reach them), dealings recommended on a secured basis.

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.60.00

UK Pound

1

Rs.102.05

Euro

1

Rs.81.71

 

 

INFORMATION DETAILS

 

Analysis Done by :

RAS

 

 

Report Prepared by :

MNL

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

Credit not recommended

--

NB

                                       New Business

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.