MIRA INFORM REPORT

 

 

Report Date :

18.03.2014

 

IDENTIFICATION DETAILS

 

Name :

DRAFTFCB-ULKA ADVERTISING PRIVATE LIMITED (w.e.f 17.12.2007)

 

 

Formerly Known As :

FCB-ULKA ADVERTISING PRIVATE LIMITED

 

 

Registered Office :

4th Floor, Nirmal, Nariman Point, Mumbai – 400021, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

23.04.1970

 

 

Com. Reg. No.:

11-014617

 

 

Capital Investment / Paid-up Capital :

Rs.0.421 Million

 

 

CIN No.:

[Company Identification No.]

U74300MH1970PTC014617

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMF03281F

 

 

PAN No.:

[Permanent Account No.]

AAACU0566E

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Advertising agency.

 

 

No. of Employees :

Information declined by the management

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (54)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 4700000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well-established company having fine track record.

 

The rating reflects healthy financial risk profile supported by adequate liquidity position and decent profitability of the company.

 

Trade relations are reported as fair. Business is active. Payment are reported to be regular and as per commitments. 

 

The company can be considered good for normal business dealings at usual trade terms and conditions. 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

INDIAN ECONOMIC OVERVIEW

 

State-run banks hired nearly 300000 personnel including more than 94000 officers in the last four years, according to the Indian Banks Association. A study by trade lobby Assocham in September 2013 indicated that banks would need 800000 people in the next six years. It estimated that state-run lenders alone would hire 50000 people in 2013/14.

 

The Competition Commission of India plans to issue final orders within a broad time-frame of one year in matters where it decides to carry out detailed investigations. The number of complaints received by the watchdog which keeps tabs on unfair trade practices in the marketplace.

 

The government has detected custom tax evasion totaling around Rs 37920 mn in 14 states until December. Maharashtra topped the list of Rs 14190 mn followed by Andhra Pradesh at Rs 8140 mn, Gujarat Rs 5240 mn, Karnataka Rs 1670 mn and Tamilnadu Rs 1610 mn.

 

Connaught Place in New Delhi slipped four notches to become the world’s eighth most expensive office locations. London’s West End is the world’s most expensive office market.

 

There are 4.072 mn number of high value spenders under the scanner of the income tax department. The income tax department has information that they have made cash deposits announcing to Rs 1 mn or more in their savings bank accounts in the current financial year. It plans to check potential evasion before the closing of the financial year on March 31.

 

Estimated pharmaceutical sales in the country for 2016 is $ 27 bn. It is 14.4 per cent higher than a year ago. The life sciences and health care industry is up against challenges such as quality management, says a recent Deloitte report.

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

 

INFORMATION DECLINED

 

MANAGEMENT NON – COOPERATIVE (91-22-61777200)

 

LOCATIONS

 

Registered Office :

4th Floor, Nirmal, Nariman Point, Mumbai – 400021, Maharashtra, India

Tel. No.:

91-22-61777200/ 22026884

Fax No.:

Not Available

E-Mail :

nalai@draftfcbulka.com

 

 

DIRECTORS

 

As on 28.09.2013

 

Name :

Mr. Shashidhar Narain Sinha

Designation :

Director

Address :

13, 905-906, Indradarshan Phase Ii, Oshiwara, Andheri (West) Mumbai – 400053, Maharashtra, India

Date of Birth/Age :

11.03.1958

Date of Appointment :

18.11.2010

DIN No.:

00953796

 

 

Name :

Mr. Nagesh Alai Ganesh

Designation :

Director

Address :

Flat No.15, 2nd Floor, Deepali Co-operative Housing Society Limited, St Cyril

Road, Bandra (West), Mumbai - 400 050, Maharashtra, India

Date of Birth/Age :

13.06.1958

Date of Appointment :

06.07.2007

DIN No.:

01290616

 

 

Name :

Mr. Neil Stuart Miller

Designation :

Director

Address :

594, West Saddle River Road, Upper Saddle River Nj 07458

Date of Birth/Age :

30.07.1958

Date of Appointment :

18.11.2010

DIN No.:

03307814

 

 

Name :

Mr. Niteen Prabhakar Bhagwat

Designation :

Director

Address :

Mayqueen, Ground Floor, 62-A, Nargis Dutt, Road, Pali Hill, Bandra, Mumbai – 400050, Maharashtra, India

Date of Birth/Age :

16.01.1957

Date of Appointment :

18.11.2010

DIN No.:

03311445

 

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 28.09.2013

 

Names of Shareholders

 

No. of Shares

Advertisement and Communication Services (Mauritius) Limited, Mauritius

 

4210

Interpublic Mauritius Limited, Mauritius

 

1

Total

 

4211

 

Equity Share Break up (Percentage of Total Equity)

 

As on 28.09.2013

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

100.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Advertising agency.

 

 

GENERAL INFORMATION

 

No. of Employees :

Information declined by the management

 

 

Bankers :

Not Divulged

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Price Waterhouse and Company

Chartered Accountants

Address :

Lovelock and Lewes, 252 Veer Savarkar Margshivaji Park, Dadar West, Mumbai, Maharashtra, India

PAN N Income-tax PAN of auditor or auditor's firm :

AAEFP3641G

 

 

Ultimate Holding company:

  • The Interpublic Group of Companies Inc.

 

 

Holding company:

  • Advertisement and Communication Services (Mauritius) Limited, Mauritius)

 

 

Subsidiary company:

  • Interface Communications Private limited, India [U74300HR1985PTC043225]

 

 

CAPITAL STRUCTURE

 

As on 31.03.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

50000

Equity Shares

Rs.100/- each

Rs. 5.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

4211

Equity Shares

Rs.100/- each

Rs. 0.421 Million

 

 

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

31.03.2013

31.03.2012

31.03.2011

 

 

 

 

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

0.421

0.421

0.451

(b) Reserves & Surplus

1172.893

917.923

818.042

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

1173.314

918.344

818.493

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

35.580

30.915

28.655

(d) long-term provisions

109.693

125.791

103.439

Total Non-current Liabilities (3)

145.273

156.706

132.094

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

0.000

0.000

5.392

(b) Trade payables

2167.672

2,428.422

3401.289

(c) Other current liabilities

212.350

236.433

385.940

(d) Short-term provisions

37.919

1.883

27.599

Total Current Liabilities (4)

2417.941

2666.738

3820.220

 

 

 

 

TOTAL

3736.528

3741.788

4770.807

 

 

 

 

II.          ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

32.472

33.272

36.237

(ii) Intangible Assets

0.000

0.000

0.000

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

1.400

1.400

1.400

(c) Deferred tax assets (net)

143.217

134.820

113.734

(d)  Long-term Loan and Advances

634.503

562.243

29.560

(e) Other Non-current assets

0.000

0.000

1.000

Total Non-Current Assets

811.592

731.735

181.931

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

0.000

0.000

1345.114

(c) Trade receivables

1254.219

1688.975

2608.247

(d) Cash and cash equivalents

927.970

773.663

235.727

(e) Short-term loans and advances

29.906

18.569

398.591

(f) Other current assets

712.841

528.846

1.197

Total Current Assets

2924.936

3010.053

4588.876

 

 

 

 

TOTAL

3736.528

3741.788

4770.807

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2013

31.03.2012

31.03.2011

 

SALES

 

 

Income

 

 

 

 

 

Other Income

 

 

 

 

 

TOTAL                                    

1448.000

1350.000

NA

 

 

 

 

 

 

EXPENSES

 

 

 

 

Office Expenses

 

 

 

Administrative Expenses

 

 

 

 

 

Advertising Expenses

 

 

 

 

 

TOTAL                                    

1074.000

949.000

881.100

 

 

 

 

 

 

PROFIT BEFORE TAX

375.000

401.000

475.900

 

 

 

 

 

 

PROFIT AFTER TAX

254.900

269.600

310.300

 

 

 

 

 

 

Earnings Per Share (Rs.)

60531.94

NA

NA

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

31.03.2012

31.03.2011

PAT / Total Income

(%)

17.60

19.97

NA

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

10.44

26.32

18.93

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.32

1.03

1.08

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

0.00

0.00

0.00

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.21

1.13

1.20

 

 

 

FINANCIAL ANALYSIS

[all figures are in Rupees Millions]

 

DEBT EQUITY RATIO

 

Particular

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Share Capital

0.451

0.421

0.421

Reserves & Surplus

818.042

917.923

1,172.893

Net worth

818.493

918.344

1,173.314

 

 

 

 

long-term borrowings

0.000

0.000

0.000

Short term borrowings

5.392

0.000

0.000

Total borrowings

5.392

0.000

0.000

Debt/Equity ratio

0.007

0.000

0.000

 

 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITIES OF LONG-TERM DEBT DETAILS: Not Available

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

--

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

--

22]

Litigations that the firm / promoter involved in

--

23]

Banking Details

No

24]

Banking facility details

No

25]

Conduct of the banking account

--

26]

Buyer visit details

--

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

FINANCIAL RESULTS

 

The Indian economy has been showing signs of weakness since July 2012 and slowing down. The overall business sentiment was more cautious than confident, given the rising inflation, rising interest costs and weakening demand. Linked inextricably that advertising is to the overall economy and the business sentiments, growing revenues and eliciting remunerative prices were daunting.

 

The company was able to post an income of Rs.1448.000 Millions, up by Rs. 98.000 Millions compared to the previous year. In order to achieve these revenues and in preparation for the future, the company had to invest in significant operational needs like staffing, office facilities, technology, communication etc. which saw the total expenses of the company increasing by Rs. 125.000 Millions to Rs. 1074.000 Millions compared to Rs. 949.000 Millions in the previous year.

 

The company posted a PBT of Rs.375.000 Millions in the financial year ended 31st March 2013, compared to Rs. 401.000 Millions in the financial year ended 31st March 2012. The profit after taxes were Rs. 254.900 Millions in the financial year ended 3st March 2013, compared to Rs. 269.600 Millions the financial year ended 31st March 2012.

 

As you must have been noticing over the years, the company remains committed to adding value to its clients and towards that end, has been exploring various new opportunities and increased engagement with clients. The new divisions, Asterii Analytics (for data management, interpretation and advisory services), Aquila Experience (shopper marketing, activation, etc.) and Neon PR that have been set up should enable us to deepen the relationships with their clients and truly provide all the required services in an integrated way to the clients.

 

Given the long term potential of the Indian economy and the company’s strong track record, the Directors are confident of a bright future.

 

FIXED ASSETS

 

Tangible assets

 

  • Land
  • Buildings
  • Plant and equipment
  • Furniture and fixtures
  • Vehicles
  • Office equipment
  • Computer equipments

 


 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.61.52

UK Pound

1

Rs.102.22

Euro

1

Rs.85.23

 

 

INFORMATION DETAILS

 

Information Gathered by :

HTL

 

 

Report Prepared by :

KVT

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

6

--LIQUIDITY

1~10

6

--LEVERAGE

1~10

6

--RESERVES

1~10

6

--CREDIT LINES

1~10

6

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

54

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.