MIRA INFORM REPORT

 

 

Report Date :

21.03.2014

 

IDENTIFICATION DETAILS

 

Name :

PARLE AGRO PRIVATE LIMITED (w.e.f. 16.04.2001)

 

 

Formerly Known As :

PARLE AGRO LIMITED

 

 

Registered Office :

Western Express Highway, Andheri (East), Mumbai - 400099, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

26.12.1985

 

 

Com. Reg. No.:

11-038459

 

 

Capital Investment / Paid-up Capital :

Rs. 82.000 Millions

 

 

CIN No.:

[Company Identification No.]

U15130MH1985PTC038459

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMM19663A

 

 

PAN No.:

[Permanent Account No.]

AAACP8416G

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Manufacturer and Distributor of flavours, ready to serve fruit beverages, packaged drinking water, PET performs caps, handles, confectionery and Snacks food items.

 

 

No. of Employees :

Information declined by management

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A (59)

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

USD 11000000

 

 

Status :

Good

 

 

Payment Behaviour :

Exist

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well-established and reputed company having fine track record.

 

The company possesses a favourable financial position marked by decent networth, however the management has reported a loss from its operations during 2013.

 

The ratings also take into consideration the massive project expansion and foray into carbonated beverages category, due to which the company requires funds which has further increased its reliance an external funding to meet its incremental working capital as well as other requirements.

 

However, trade relations are fair. Business is active. Payment terms are reported as regular and as per commitments.

 

In view of long standing experience of the promoters and its established brand image and market position, the subject can be considered for business dealing at usual trade terms and conditions.  

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

INDIAN ECONOMIC OVERVIEW

 

State-run banks hired nearly 300000 personnel including more than 94000 officers in the last four years, according to the Indian Banks Association. A study by trade lobby Assocham in September 2013 indicated that banks would need 800000 people in the next six years. It estimated that state-run lenders alone would hire 50000 people in 2013/14.

 

The Competition Commission of India plans to issue final orders within a broad time-frame of one year in matters where it decides to carry out detailed investigations. The number of complaints received by the watchdog which keeps tabs on unfair trade practices in the marketplace.

 

The government has detected custom tax evasion totaling around Rs 37920 mn in 14 states until December. Maharashtra topped the list of Rs 14190 mn followed by Andhra Pradesh at Rs 8140 mn, Gujarat Rs 5240 mn, Karnataka Rs 1670 mn and Tamilnadu Rs 1610 mn.

 

Connaught Place in New Delhi slipped four notches to become the world’s eighth most expensive office locations. London’s West End is the world’s most expensive office market.

 

There are 4.072 mn number of high value spenders under the scanner of the income tax department. The income tax department has information that they have made cash deposits announcing to Rs 1 mn or more in their savings bank accounts in the current financial year. It plans to check potential evasion before the closing of the financial year on March 31.

 

Estimated pharmaceutical sales in the country for 2016 is $ 27 bn. It is 14.4 per cent higher than a year ago. The life sciences and health care industry is up against challenges such as quality management, says a recent Deloitte report.

 

The gross non-performing assets of listed banks rose 35.2 % to Rs 2.43 lakh crore during the first three months of the financial year. In absolute terms, the 40 listed banks added Rs 3386 crore to their gross NPAs in nine months with the State Bank of India leading with the State Bank of India leading with an accretion of Rs 16610 crore.

 

The inflow of smuggled gold doubled in 2013 following restrictions to curb the supply from official channels to contain the current account deficit. China surpassed India in the demand for gold for the first time in 2013 due to liberalization of gold trading norms by its local governments.

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2012.

 

INFORMATION DECLINED

 

Management Non Co-operative (91-22-673480000)

 

LOCATIONS

 

Registered Office / Head Office / Corporate Office :

Western Express Highway, Andheri (East), Mumbai – 400 099, Maharashtra, India

Tel. No.:

91-22-66935025/ 32/ 66931921/ 24/ 65185761/ 67348000

Fax No.:

91-22-66935050

E-Mail :

General information: info@parleagro.com

Consumer information: consumercell@parleagro.com

Media related information: corpcomm@parleagro.com

Career related information: careers@parleagro.com

Export related information: exports@parleagro.com

dinesh.shetty@parleagro.com

rajendra.kothari@parleagro.com

chetan.solse@parleagro.com

Website:

http://www.parleagro.com

Area :

18000 Sq. ft.

Location :

Owned

 

 

Factory :

Plot No.1-14, Old Satpati Road, Village Vanjivali, Pataganga, Raigad, Maharashtra, India

 

 

DIRECTORS

 

As on 30.09.2013

 

Name :

Mr. Prakash Jayantilal Chauhan

Designation :

Whole Time Director

Address :

Shanti Kunj, 47 Tejpal Road, Vile Parle (East), Mumbai - 400057, Maharashtra, India

Date of Birth/Age :

16.12.1946

Qualification :

Electron Technology Programme – RCA Institute (USA) BSC. in Business Administration – Boston University USA 

Date of Appointment :

26.12.1985

PAN No. :

AAIPC2975J

DIN No.:

00078739

 

 

Name :

Mrs. Schauna Chauhan Bikramjeet Saluja

Designation :

Whole Time Director

Address :

2901, A Wing, 29th Floor, Oberoi Sky Heights, Lokhandwala, Andheri (West), Mumbai - 400052, Maharashtra, India

Date of Birth/Age :

02.08.1976

Qualification :

BBA International Management in Business School of Lausanne, Switzerland

Date of Appointment :

30.09.1999

PAN No. :

ADBPC2995C

DIN No.:

00078965

 

 

Name :

Mrs. Alisha Chauhan Riyhad Kundanmal

Designation :

Director

Address :

1401/ 1402, Hicons Classic, CTS F/ 125, New Galita, TPS IV, 21st Road, Khar (West), Mumbai – 400052, Maharashtra, India

Date of Birth/Age :

14.09.1978

Qualification :

Bachelor of Commerce, Bachelor of Economics, BBA

Date of Appointment :

15.09.2010

PAN No. :

AERPC6469G

DIN No.:

00079033

 

 

Name :

Mrs. Nadia Chauhan Kurup

Designation :

Managing Director

Address :

Anand, 13th Floor, Plot, No.424, Chitrkar Dhurandhar Marg, Khar (West), Mumbai - 400052, Maharashtra, India.

Date of Birth/Age :

08.01.1986

Qualification :

Bachelor of Commerce

Date of Appointment :

29.09.2006

PAN No. :

AEVPC0282P

DIN No.:

00850166

 

 

Name :

Mr. Chandraprakash Dilbahadur Sood

Designation :

Director

Address :

Plot No.110, Flat No.9, Uma Kunj, Behind Pratap Society, Four Bunglows, Andheri (West), Mumbai – 400053, Maharashtra, India

Date of Birth/Age :

16.07.1957

Date of Appointment :

15.02.2007

PAN No. :

AAOPS7138R

DIN No.:

01214816

 

 

Name :

Mr. Ashok Purshottam Bhave

Designation :

Director and Head Technical

Address :

27-C, Prem Varsha Parsiwada, Sahar Road, Andheri (East), Mumbai - 400099, Maharashtra, India

Date of Birth/Age :

05.10.1948

Qualification :

M.E., Ministry of Transport

Date of Appointment :

22.12.2008

PAN No. :

ABPPB0380A

DIN No.:

02480658

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 30.09.2013

 

Names of Shareholders

 

No. of Shares

Prakash Jayahntilal Chauhan

 

817000

Schauhna Chauhan Saluja

 

1000

Alisha Chauhan Kundanmal

 

1000

Nadia Chauhan Kurup

 

1000

Total

 

820000

           

As on 30.09.2013

Equity Share Break up (Percentage of Total Equity)

 

Category

Percentage

Directors or relatives of Directors

100.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer and Distributor of flavours, ready to serve fruit beverages, packaged drinking water, PET performs, caps, handles, confectionery and Snacks food items.

 

 

Products / Services:

ITC Code

Product Description

22029000

Confectionery and toasted bread snacks

33021000

Fruit based drinks

39239000

PET preforms, caps and plastic handles

 

 

GENERAL INFORMATION

 

No. of Employees :

Information declined by management

 

 

Bankers :

  • The Federal Bank Limited, Corporate Banking Branch, Express Towers, Ground Floor, Nariman Point, Mumbai - 400021, Maharashtra, India

 

  • Canara Bank, Vile Parle Branch, Mumbai, Maharashtra, India

 

 

Facilities :

(Rs. In Millions)

Secured Loan

As on

31.03.2013

As on

31.03.2012

Long-term borrowings

 

 

Rupee term loans from banks

815.833

31.000

Short-term borrowings

 

 

Loans repayable on demand from banks

1384.876

182.921

Total

2200.709

213.921

 

 

 

Banking Relations :

---

 

 

Financial Instituted : 

Tetra-Pak India Private Limited, Mayfair Towers, Ground Floor, Wakdewadi, Shivajina Gar, Pune-411005, Maharashtra - 411005, India.

 

 

Auditors :

 

Name :

Deloitte Haskins and Sells,

Chartered Accountants

Address :

Tower 3, 27th – 32nd Floor, Indiabulls Finance Centre, Elphinstone Mills Compound, Senapati Bapat Marg, Elphinstone (West), Mumbai – 400013 Maharashtra, India

PAN No.:

AACFD4815A

 

 

Enterprises which are owned, or have significant influence of or are partners with Key management personnel and their relatives

  • Creativeland Asia Private Limited
  • Creativeland Pictures Private Limited
  • Creativeland Advertising Private Limited

 

 

CAPITAL STRUCTURE

 

As on 30.09.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1500000

Equity Shares

Rs.100/- each

Rs.150.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

820000

Equity Shares

Rs.100/- each

Rs.82.000 Millions

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2013

31.03.2012

31.03.2011

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

82.000

82.000

2.000

(b) Reserves & Surplus

2870.914

3080.347

2807.013

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

2952.914

3162.347

2809.013

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

948.433

31.000

130.600

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

70.121

56.498

50.326

Total Non-current Liabilities (3)

1018.554

87.498

180.926

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

1501.100

263.798

1191.150

(b) Trade payables

1173.313

814.805

677.993

(c) Other current liabilities

462.429

374.691

421.605

(d) Short-term provisions

77.392

48.062

30.458

Total Current Liabilities (4)

3214.234

1501.356

2321.206

 

 

 

 

TOTAL

7185.702

4751.201

5311.145

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

1893.687

1682.581

1707.603

(ii) Intangible Assets

17.012

12.983

6.971

(iii) Capital work-in-progress

735.354

110.186

118.031

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

16.222

731.065

17.960

(c) Deferred tax assets (net)

86.770

91.887

62.716

(d)  Long-term Loan and Advances

497.895

312.959

235.728

(e) Other Non-current assets

11.442

11.224

13.039

Total Non-Current Assets

3258.382

2952.885

2162.048

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

1512.661

0.000

1221.581

(b) Inventories

1862.924

1350.508

1492.305

(c) Trade receivables

259.101

205.487

208.832

(d) Cash and cash equivalents

63.606

50.359

48.657

(e) Short-term loans and advances

225.027

188.009

174.394

(f) Other current assets

4.001

3.953

3.328

Total Current Assets

3927.320

1798.316

3149.097

 

 

 

 

TOTAL

7185.702

4751.201

5311.145

 


 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2013

31.03.2012

31.03.2011

 

SALES

 

 

 

 

 

Income

9408.227

7904.530

6899.673

 

 

Other Income

46.359

147.974

112.144

 

 

TOTAL                                     (A)

9454.586

8052.504

7011.817

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Office Expenses

 

 

 

Administrative Expenses

9180.113

7309.791

6484.542

 

 

Advertising Expenses

 

 

 

 

 

TOTAL                                     (B)

9180.113

7309.791

6484.542

 

 

 

 

 

Less

PROFIT / (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)     (C)

274.473

742.713

527.275

 

 

 

 

 

Less

FINANCIAL EXPENSES                                    (D)

105.573

93.797

92.265

 

 

 

 

 

 

PROFIT / (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                               (E)

168.900

648.916

435.010

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

372.223

367.134

336.207

 

 

 

 

 

 

PROFIT / (LOSS) BEFORE TAX (E-F)                (G)

(203.323)

281.782

98.803

 

 

 

 

 

Less

TAX                                                                  (H)

6.110

8.448

7.211

 

 

 

 

 

 

PROFIT / (LOSS) AFTER TAX (G-H)                  (I)

(209.433)

273.334

91.592

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

1459.745

1186.411

1094.819

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

1250.312

1459.745

1186.411

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

FOB Value of Exports

225.924

282.288

205.279

 

TOTAL EARNINGS

225.924

282.288

205.279

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw and packing materials

118.760

94.124

101.894

 

 

Components and Spare Parts

8.557

14.538

6.734

 

 

Capital Goods

198.577

31.209

77.261

 

TOTAL IMPORTS

325.894

139.871

185.889

 

 

 

 

 

 

Earnings / (Loss) Per Share (Rs.)

(225.41)

6530.04

4580.00

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

31.03.2012

31.03.2011

PAT / Total Income

(%)

(2.22)

3.39

1.31

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

(2.16)

3.56

1.43

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

(3.20)

7.38

1.93

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(0.07)

0.09

0.04

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

0.83

0.09

0.47

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.22

1.20

1.36

 

 

FINANCIAL ANALYSIS

[all figures are in Rupees Millions]

 

DEBT EQUITY RATIO

 

Particular

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Share Capital

2.000

82.000

82.000

Reserves & Surplus

2807.013

3080.347

2870.914

Net worth

2809.013

3162.347

2952.914

 

 

 

 

long-term borrowings

130.600

31.000

948.433

Short term borrowings

1191.150

263.798

1501.100

Total borrowings

1321.750

294.798

2449.533

Debt/Equity ratio

0.471

0.093

0.830

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Sales

6899.673

7904.530

9408.227

 

 

14.564

19.023

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Sales

6899.673

7904.530

9408.227

Profit

91.592

273.334

(209.433)

 

1.33%

3.46%

(2.23%)

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITIES OF LONG-TERM DEBT DETAILS:

 

Particulars

31.03.2013

31.03.2012

31.03.2011

 

(Rs. In Millions)

Current maturities of long-term debt

105.167

97.100

106.100

 

 

 

 

Total

105.167

97.100

106.100

 

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

No

10]

Designation of contact person

No

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

----------------------

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

----------------------

22]

Litigations that the firm / promoter involved in

Yes

23]

Banking Details

Yes

24]

Banking facility details

Yes

25]

Conduct of the banking account

----------------------

26]

Buyer visit details

----------------------

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

Yes

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

 

LITIGATION DETAILS

Bench:- Bombay

Lodging No. :

ARBPL/23/2014

Failing Date:-

09/01/2014

 

Petitioner:-

GRISH MANGO PRODUCTS AND EXPORTS

Respondent:-

PARLE AGRO PRIVATE LIMITED

Petn.Adv:-

Dominic G Rodrigues (I4200)

 

 

District:-

OUTSIDE MAHARASHTRA

Bench:-

Single

Category:-

ARBITRATION ACT.

Status:-

Pre-Admission

 

 

 

 

Act. :

Arbitration and Conciliation Act 1996

Under Section 34

 

 

OPERATIONS:

 

The Company has registered sales turnover of Rs. 9408.227 Millions as against Rs. 7904.530 Millions in the previous year registering a growth of 19.02%. The Company has recorded profit before tax of Rs. (203.323) Milliosn as against Rs. 281.782 Milliosn in the previous year.

 

 

UNSECURED LOAN

Rs. In Millions

Particular

As on

31.03.2013

As on

31.03.2012

Long-term borrowings

 

 

Loans and advances from related parties

132.600

0.000

Short-term borrowings

 

 

Loans repayable on demand from banks

100.000

0.000

Deposits

0.000

80.877

Loans and advances from related parties

16.224

0.000

Total

248.824

80.877

 

 

 

 

 

INDEX OF CHARGES

 

S.No.

Charge ID

Date of Charge Creation/Modification

Charge amount secured

 

Charge Holder

Address

Service Request Number (SRN)

1

10428938

03/05/2013

300,000,000.00

HDFC BANK LIMITED

HDFC BANK HOUSESENAPATI BAPAT MARG, LOWER PAREL W, MUMBAI, MAHARASHTRA - 400013, INDIA

B76208479

2

10273682

21/01/2013 *

600,000,000.00

THE RATNAKAR BANK LIMITED

SHAHUPURI,KOLHAPU, KOLHAPUR, MAHARASHTRA - 416001, INDIA

B67399691

3

10145416

16/01/2009

53,765,056.00

TETRA-PAK INDIA PRIVATE LIMITED

MAYFAIR TOWERS, GROUND FLOOR, WAKDEWAD, SHIVAJINA
GAR, PUNE-411005., MAHARASHTRA - 411005, INDIA

A57785628

4

10145417

16/01/2009

49,697,438.00

TETRA-PAK INDIA PRIVATE LIMITED

MAYFAIR TOWERS, GROUND FLOOR, WAKDEWAD, SHIVAJINA
GAR, PUNE-411005., MAHARASHTRA - 411005, INDIA

A57786725

5

10093570

20/03/2013 *

200,000,000.00

YES BANK LIMITED

9TH FLOOR, NEHRU CENTRE, DISCOVERY OF INDIA, DR. ANNIE BESANT ROAD, WORLI,, MUMBAI, MAHARASHTRA - 400018, INDIA

B74386830

6

10022858

13/10/2006

23,890,863.00

TETRA-PAK INDIA PRIVATE LIMITED

MAYFAIR TOWERS, GROUND FLOOR, WAKDEWAD, SHIVAJINA
GAR, PUNE-411005., MAHARASHTRA - 411005, INDIA

A05582309

7

90187032

03/12/2003

3,168,745.00

PARLE AGRO PRIVATE LIMITED

WESTERN EXPRESS HIGH WAY, ANDHERI, MUMBAI, MAHARA
SHTRA, INDIA

-

8

90186963

30/11/2002

1,600,000.00

PARLE AGRO PRIVATE LIMITED

WESTERN EXPRESS HIGH WAY, ANDHERI, MUMBAI, MAHARA
SHTRA, INDIA

-

 

* Date of charge modification

 

 

FIXED ASSETS

 

  • Land
  • Buildings
  • Factory building
  • Plant and equipment
  • Factory equipments
  • Other plant and equipment
  • Furniture and fixtures
  • Vehicles
  • Office equipment
  • Computer equipments
  • Other equipments
  • Other equipments

 

 

 

 

AS PER WEBSITE

 

PRESS RELEASE

 

PARLE AGRO MARKS ANOTHER FIRST WITH THE INTRODUCTION OF REVOLUTIONARY 'BOTTLE PACK'

 

Mumbai, 5 September, 2013

 

Parle Agro, a pioneer in the Indian beverage industry is associated with many firsts that have changed the dynamics of the industry. Known for innovative packaging formats, Parle Agro is all set to raise the bar higher with the launch of its Frooti and Appy beverages in unique Tetra Brik Aseptic 250ml Edge paper-based cartons. Aptly called bottle packs, the cartons offer a perfect blend of the functionality of a bottle and the benefits of carton packaging. This differentiated SKU will revolutionize the way Frooti and Appy are consumed in India.

 

Joining hands with Tetra Pak, the world leader in food processing and packaging solutions, Parle Agro will be setting new standards globally. The company’s vision in creating the 250ml ‘bottle pack’ is to complete its Tetra Pak packaging portfolio so as to provide wholesome beverage offerings at various price points to customers. The bottle pack’s superior ‘gulp-from’ or ‘pour-from’ experience along with a fully re-sealable screwcap makes for a refreshing, hassle-free and convenient consumer option.

 

Commenting on the launch, Ms. Nadia Chauhan, Joint Managing Director and Chief Marketing Officer Parle Agro said, “We take immense pride in being trendsetters in the beverage industry in India. Today, being the first ones to introduce Frooti and Appy in 250ml bottle packs in the entire world will further strengthen our Tetra Pak leadership in the category.”

 

Tetra Pak South Asia Markets Managing Director Kandarp Singh said, “The introduction of the Tetra Brik Aseptic 250ml Edge cartons (bottle pack) in the country marks the growing need for innovative packaging solutions that offer convenience and a superior drinking experience. We are proud to build on our partnership with Parle Agro and are certain that the new packaging format will help strengthen the positioning of their brands.”

 

Parle Agro has been one of the largest customers for Tetra Pak in India since the world leader introduced paper-based aseptic carton packaging in the country and enjoys a market share of 66% in the Still Drinks category in Tetra Pak packaging. Pioneering in the introduction of new packaging formats in the market, Parle Agro had in 2004 adopted the Tetra Classic Aseptic carton for its Frooti brand.

 

The Tetra Brik Aseptic 250ml Edge (bottle pack) is a true value-for-money offering. Beverages are aseptically packaged in 6-layer tamper-evident Tetra Pak packaging, which protects the beverage from oxygen, light and bacterial spoilage, giving it a longer shelf life. The sleek and fun package offers convenience, safety, hygiene, easy handling and easy disposal after use. Being paper-based, the packages are 100% recyclable and can be recycled into several products including stationary and furniture.

 

The 250ml Frooti and Appy ‘bottle packs’ are primarily targeted towards on-the-go drinkers. The new pack is priced at Rs 15 and will be launched in Delhi, Haryana, Punjab, Rajasthan and Jammu and Kashmir. It will soon be made available pan-India. Consumers will now have the comfort to choose from various paper-based Tetra Pak packaging options at price points such as Rs 5, Rs 10, Rs 12 to Rs 15.

 

 

"RESEARCH JUST TELLS YOU WHAT YOU WANT TO HEAR": NADIA CHAUHAN, PARLE AGRO

 

October 08, 2013

 

Parle Agro has announced its re-entry into the carbonated soft drinks category with Café Cuba, a coffee-based beverage. We spoke to joint MD and CMO, Nadia Chauhan, about the what, how and why of this move.

 

 

Food and beverage player (F&B) Parle Agro has introduced a segment called 'coffee rush' within the carbonated soft drinks (CSD) category, with the launch of Café Cuba, a coffee-flavoured beverage priced at Rs 20. A few minutes into my conversation with Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro, three things became clear.

 

One: This carbonated coffee drink is not about to compete with the Coca-Colas and Pepsis in the CSD market. Two: No formal research was done before its launch. Three: Chauhan's fascinated by how the industry is busy analysing this move. On count number three, afaqs! is guilty.

 

League of its own

 

"It is not a cola," says a soft-spoken yet firm voiced Chauhan, admitting that prior to the launch of Café Cuba, her team was afraid it would be called 'a cola brand'. This launch marks the company's re-entry into the CSD segment, 20 years after the group sold its soft drinks portfolio comprising Limca, Gold Spot, Citra and Thums Up (which continues to be the largest selling cola brand in the country), among other brands, to Coca-Cola for Rs 1800.000 Millions.

 

"When I joined the organisation, I remember talking to journalists, almost all of whom would ask 'Will you return to colas?' Back then, I said we would come back into the CSD space but not through a cola," says Chauhan.

 

We wonder whether the creation of 'coffee rush', a self-contained category within the CSD zone, has anything to do with the fierce, pre-existing competition in the cola segment. "If you are a tea, chocolate or caramel product, would you like to be called a cola? So, when you're a coffee product, why would you want to be called anything other than that?" Chauhan counter questions, insisting it has nothing to do with competition.

 

Rather, it has to do with making sure consumers are clear about what the product is. "Chances are, the only 'black liquid drink' people have ever seen has always been a cola. So we need to ensure people don't mistake it for one," she elaborates. The CSD industry -- the largest category within the Indian beverage industry -- is where Chauhan expects the largest set of conversions to come from.

 

Observation over research

 

No structured, documented research was done prior to the launch of Café Cuba. "As an organisation, none of our launches has been an outcome of research. Research just tells you what you want to hear! You're taking consumers out of their natural environment and grilling them to give you the answers you want to hear," says Chauhan. So then, sans research, how did she know the market was ready for a product like this?

 

The answer lies in informally observing and mingling with the TG. "Today, even at my position, I travel around and spend a lot of time in the market. As a culture, we ensure that those even remotely related to marketing/sales spend a bare minimum number of days in the market. For instance, we give a group of collegians a new beverage and just drink with them, listen to them, chill with them, feel with them and just be one of them," she says, citing this technique as her gateway to the mind of the Indian consumer. And interestingly, it includes more than just observing members of the TG; her team also listens in on what retailers, salespersons and other middlemen handling the brand have to say.

 

"We've been getting a lot of people to try it and respond to it. The product has been at my house far before we even did the test launch. I'd see how people who come over react to it; that was my research," she adds about her unconventional ways.

 

This is how Chauhan can state with confidence that over the years, the market has opened up. "Over the years, we've seen a lot of flavours beyond the traditional ones (namely, mango in non-CSD and colas in CSD) starting to come up," she says. Carbonated apple drink, Appy Fizz, with a 100 per cent YOY growth rate, is testament to this. In fact, in several markets such as South India, Appy Fizz is doing even better than the company's mango-based beverage, Frooti.

 

Speaking of Southern consumers, any apprehensions that a carbonated coffee beverage could be seen as a brand 'messing around' with their favourite beverage? "It's not meant to replace or compete with hot coffee," Chauhan answers, insisting it is meant to deliver what a carbonated soft drink does, thereby ruling out existing milk-based cold coffee drinks as competition.

 

In fact," she adds, citing the example of toffee brand Coffy Bite, "since people in the South are passionate about coffee, having a product with coffee at the core is a big opportunity for us in this market."

 

TG Psychographics

 

Positioned as a 'powerful, bold, on-the-go refresher' meant for impulsive consumption, Café Cuba targets consumers between 18-30 years, who have "more evolved tastes". Does this mean people who are well-travelled, open to experimenting or those who come from wealth? Chauhan tells us that around seven to ten years ago, while this description may have been the answer, it is not the case today.

 

"Today when we talk about those with 'evolved tastes', we're simply referring to people who're looking to try something new. And the proportion of this kind of consumer has increased tremendously of late. In fact, this is the reason behind the success of a lot of new products in the F&B segment," Chauhan says, citing the example of Hippo, Parle Agro's baked wheat snack brand, launched in 2008.

 

 

PARLE AGRO RE-ENTERS FIZZY DRINKS MARKET

 

September 24, 2013 

 

New coffee-flavoured product, Café Cuba, to hit market next year

 

 

Two decades after selling its popular soft drink brands, Parle Agro is re-entering the carbonated soft drink (CSD) segment with its new coffee-flavored fizzy drink, Café Cuba.

 

Unveiling the product here on Tuesday , Prakash Chauhan, Chairman and Managing Director, Parle Agro, said the sweetened carbonated beverage in a coffee flavour would be `the first of its kind’ in India. ``We wanted to create a unique product that would be well differentiated in the market,” he pointed out

 

Two decades

 

The Mumbai-headquartered company today makes Frooti, Appy, Appy Fizz, baked snacks, toffees and Bailley packaged drinking water, and has a turnover of Rs. 2,0000.000 Millions. It had sold its iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola over two decades ago. Mr. Chauhan said Café Cuba would be launched nationally next January-February.

 

A diet version could follow soon, he added. “We are targeting a turnover of Rs. 10000.000 Millions in the first 12-18 months after launch. We will consider exporting the product once it is established here. We expect to have a significant presence in the Rs. 150000.000 Millions CSD segment in India,’’ he said,

 

The product will be launched in cans priced at Rs. 20 for a 250 ml pack, and in PET bottles at Rs. 15 for a 250 ml pack.

 

Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro, said Café Cuba would target consumers in the 17-30 years age group, which accounted for more than 70 per cent of CSD consumption in the country.

 

She said Parle Agro aimed to more than double its turnover to Rs. 50000.000 Millions by 2015 largely on the back of Café Cuba. ``While the coffee flavour is currently imported, it will get indianised over time,” she added.

 

Capacity increased

 

The company will make Café Cuba across all its 14 factories, and has increased capacity by 60 per cent over the last few years, investing around Rs. 1500.000 Millions. It will also expand its distribution network from 800,000 outlets to 1.5 million outlets. “About Rs. 1000.000 Millions went into Café Cuba capacity creation of around 3 million units,” Ms Chauhan said, adding that the company would deploy around Rs. 500.000 Millions for the marketing campaign.

 

 

SHAHRUKH KHAN TO ENDORSE PARLE AGRO’S FROOTI BRAND

 

New Delhi: As the heat intensifies, this summer is about to get a whole lot fresher ‘n’ juicier with King Khan joining forces with the King of Fruits in Frooti’s brand new television commercial. Known for its clutter-breaking commercials involving pranks and reality shows, Frooti has changed the game yet again by bringing superstar Shahrukh Khan on board as its Brand Ambassador.

 

Never before in the history of Frooti has the brand taken on a celebrity endorsement with such magnanimous popularity and appeal. In a collaboration that seems like it was destined to be, SRK’s larger than life ‘King Khan’ persona blends seamlessly with the yummy mango’s King of Fruits status.

 

Proud to be associated with the 27 years old brand, Frooti, superstar Shahrukh Khan said, “It’s an absolute honour to be associated with an Indian company of the stature of Parle Agro. And I’m delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. There’s hardly any brand that conjures up so much joy, so much desire and so much magic around it like Frooti does. I feel really good about this association and I hope you enjoy watching the ad as much as I enjoyed being a part of it.”

 

Conceptualised and crafted by Creativeland Asia, Parle Agro’s communication partner, the brand’s TV commercial revolves around the magic of fresh ‘n’ juicy mangoes, their mouth-watering deliciousness and the innocent child-like desire for them. At a time when beverages in this segment are busy wooing viewers with seductive commercials, Frooti has Shahrukh take audiences back to the simple joys of enjoying the pure, fresh ‘n’ juicy taste of mangoes on a hot summer’s day.

 

During the ad shoot, we see our favourite Bollywood star not only singing to Frooti tunes and being his young playful self, but also enjoying himself with the kidson the set. This humble and down to earth persona is what truly makes him the King of Bollywood.So when this scorching summer gets a bit too much to take, beat the heat in theroyal Company of King Khan and the King of Mangoes with a fresh ‘n’ juicy Frooti.

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                                       None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.61.13

UK Pound

1

Rs.101.17

Euro

1

Rs.84.59

 

 

INFORMATION DETAILS

 

Information Gathered by :

PDT

 

 

Report Prepared by :

NTH

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

7

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

7

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

6

--RESERVES

1~10

7

--CREDIT LINES

1~10

7

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

YES

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

59

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.