MIRA INFORM REPORT

 

 

Report Date :

10.05.2014              

 

IDENTIFICATION DETAILS

 

Name :

25AM (PTY) LTD

 

 

Formerly Known As :

ACCELERATION MEDIA (PTY) LTD

 

 

Registered Office :

7TH Floor, 9 Jamieson Street, Cape Town, 8001 P O Box 862, Cape Town, 8000

 

 

Country :

South Africa

 

 

Date of Incorporation :

16.03.2006

 

 

Com. Reg. No.:

M2006/007927/07

 

 

Legal Form :

Private Company

 

 

Line of Business :

Subjects main operation is digital ingagement agency, involved with online marketing

 

 

No. of Employees :

33

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

Payment Behaviour :

No complaints

Litigation :

Clear

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31, 2014

 

Country Name

Previous Rating

(31.12.2013)

Current Rating

(31.03.2014)

South Africa

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low Risk

 

A2

Moderate Low Risk

 

B1

Moderate Risk

 

B2

Moderate High Risk

 

C1

High Risk

 

C2

Very High Risk

 

D

 


 

SOUTH AFRICA ECONOMIC OVERVIEW

 

South Africa is a middle-income, emerging market with an abundant supply of natural resources; well-developed financial, legal, communications, energy, and transport sectors and a stock exchange that is the 16th largest in the world. Even though the country's modern infrastructure supports a relatively efficient distribution of goods to major urban centers throughout the region, unstable electricity supplies retard growth. The global financial crisis reduced commodity prices and world demand. GDP fell nearly 2% in 2009 but has recovered since then, albeit slowly with 2014 growth projected at about 2%. Unemployment, poverty, and inequality - among the highest in the world - remain a challenge. Official unemployment is at nearly 25% of the work force, and runs significantly higher among black youth. Eskom, the state-run power company, has built two new power stations and installed new power demand management programs to improve power grid reliability. Construction delays at two additional plants, however, mean South Africa is operating on a razor thin margin; economists judge that growth cannot exceed 3% until those plants come on line. South Africa's economic policy has focused on controlling inflation, however, the country has had significant budget deficits that restrict its ability to deal with pressing economic problems. The current government faces growing pressure from special interest groups to use state-owned enterprises to deliver basic services to low-income areas and to increase job growth

 

Source : CIA

 


Company name and address

 

Subject Name

25AM (PTY)LTD

Country

South Africa

Subject Contact Person

BIANCA BRAUM - Financial Director

Assessment

This is an established business. On investigation contact was made with BIANCA BRAUM the financial director. The subject is meeting commitments timeously with suppliers. We obtained a bank code C for R 200 000 over a period of 30 days. Please see the available information on the subject below.

 

 

Company Information

 

Registered Name

25AM (PTY) LTD

Trading as/ Division Name

None

Previous Name

Acceleration Media (PTY) LTD

Date of Name Change

2013-11-27

Registration Number

M2006/007927/07

Registration Date

2006/03/16

Date Commenced Trading

2006-03-16

Age of Business

8 Years 2 Months

History of Business

The subject commenced trading as a new company in 2006. It underwent a name change in 2013 from ACCELERATION MEDIA (PTY) LTD to the current.

History of Principals

There are 4 active directors within the company.

Shareholders/Members/Partners of subject and % holding

50 % - LAGARDERE, 50 % - AMOPHOUS MEDIA

Authorised Share Capital

 

Issued Share Capital/Members Contribution

 

Status

In Business

Operations Assessment

The subjects main operation is digital ingagement agency, involved with online marketing

Industry/ Customers

The financial and tourism industries

Export

Unknown

Export Countries

 

Import

Unknown

Import Countries

 

Major Industry Code / SICC

32490

Definition of Code

 

Head Office Physical Address

7TH FLOOR, 9 JAMIESON STREET, CAPE TOWN, 8001

Head Office Postal Address

P O BOX 862, CAPE TOWN, 8000

Current Tel Number

0214873160

Cell Number

0827305199

Current Fax Number

0214873161

Current Email Address

bianca@25am.net

Web Site Address

www.25am.net

Comments

It was advised that the address provided below is for the subjects secretarial Company, therefore the subject uses its head office address namely :1 WATERFRONT MEWS, CENTURY BOULEVARD, CAPE TOWN, 8000

 

 

Auditors Information

 

Company Registered Name

PRICEWATERHOUSECOPERS INC

Trading Name

None

Registration Number

1998/012055/21

Physical Address

1 WATERHOUSE PLACE, CENTURY CITY, 7441

Postal Address

PRIVATE BAG X36, SUNNINGHILL, 2157

Contact Person

ANITA STEMMET

Contact Number

0215292098

Email

anita.stemmet@za.pwc.com

Principals

288

Judgements Against Subject

 

Judgements Against Principals

 

Subject Verified as Client

Yes

Practice Number

906670

VAT Number

4950174682

Tax Number

9343032844

BEE Status

Unavailable

Financial Year End

June

No of years in Business

6 Years

Website

Unavailable

Comment

 

Previous Auditors Information - No Information on Record

 

 

Tax Information

 

Vat Number

4760227456

Status

ACTIVE

Vat Liable Date

2006/04/01

Tax Number

9263179161

Tax Clearance Expire Date

 

Financial Year End

June

Comment

 

Black Economic Empowerment

Status

Yes

Score

2.00

Expire Date

Dec 16 2014

BEE Certificate Available

 

Comment

 

 

ISO Information - No Information on Record

Workman's compensation

Registered

Yes

Compliance Certified

Yes

Comment

 

 

 

Company Structure

 

Subsidiaries Information - No Information on Record

 

Employees

Number of Employees

33

1. Salaried employees

 

2. Waged employees

 

3. Permanent employees

31

4. Casual employees

2

5. Contracted employees

 

Comment

 

 

Company Fleet Information - No Information on Record

 

 

Offices Information - No Information on Record

Branch Information - No Information on Record

 

 

 

Management Overview

 

Organisational Ohart - No In formation on Record

 

Holding

Company

Sub

Comment

50% -LAGARDERE

25AM (PTY) LTD

NONE

 

 

 

Key Deals - No Information on Record

 

Trade References

 

Trade Reference nr

Supplier

Contact

Surety Value

Notarial Bonds

Comment

1

SPACE STATION

0214688001

 

 

 

2

PRI MEDIA

0214866900

 

 

 

3

APURIMAX MEDIA

0214103300

 

 

 

 

 

Trade References Detail

 

Nr

Age of Acc

Credit Limit

Max Credit

Terms

Average Purchases

Terms Taken

Comment

1

8 Years

R1000000.00

R1000000

45 Days

 

45 Days

Good account. the supplier declined to

assist with the average purchases

2

4 Years

R 350000.00

R 350000

45 Days

R 200000

45 Days

Good account

3

6 Years

 

 

45 Days

R100000

45 Days

Good account. the subject has an open account with the suppliers

 

Adverse Information on Subject

Judgements - No information on record

 

BusinessRescue - No Information on Record

 Default Listing - No information on record

Notarial Bonds - No information on record

 

 

Bank Information

 

Bank

STANDARD BANK

Branch

THIAULT SQUARE

Brach Code

051001

Bank Account Number

072803134

Type of Account

CURRENT

Account Name

25AM (PTY) LTD

Overdraft Facilities

 

Bank Code

C FOR 200000

Bank Comment

The subject's bankers consider them good for all business normal engagements

 

Bank Code History - No Information on Record

Previous Bank Account Information - No Information on Record

Deeds Information - No information on record

 


 

Financial Estimates

 

CURRENT ASSETS

 

Stock

 

Debtors

 

FIXED ASSETS

 

Plant, Equipment, Vehicles

 

Property

 

CURRENT LIABILITIES

 

Creditors

 

Loans/ From?

 

Loan Details

 

LONG TERM LIABILITIES

 

Morgage Bonds

 

Previous Year Turnover

 

Estimated Current Year Turnover

 

Current Turnover per month

R 3750000.00

Current Turnover per annum

R 45000000.00

Comment

 

 

Please note the following:

Turnover and assets less than R 1,000,000.00

The subject falls within the National Credit Act

Turnover and assets less than R 2,000,000.00

The subject falls within the Consumer Protection Act

 

 

Principals

 

Number of Principals

4

Average Age of Active Principals

50

Active Principals

Principal - 1 of 4 DANIEL GALINSKI

Surname

GALINSKI

First Name

DANIEL

Other Names

SIMON BORIS

Marital Status

 

ID Number

6909220000000

Verified ID Number

No

Current Age

44 Years 8 Months

Designation

BUSINESSMAN

Status

Active

Appointment Date

2012/03/30

Physical Address (at time of Appointment)

62 RUE VIOLET, 75015 PARIS, FRANCE, 0000

Postal Address

62 RUE VIOLET, 75015 PARIS, FRANCE, 0000

Current Tel Number

 

Cell number

 

Shareholding/Membership

0.00

 

Business Information for DANIEL GALINSKI Principal Current Business Interests

 

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

25 AM (PTY)LTD

M2006/007927/07

In Business

8 Years 8 Months

0

No

 

Principal Previous Business Interests

 

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

UNIT 63 SANTANA CC

B1999/029756/23

Deregistration Final

14 Years 2 Months

0

No

 

Principal - 2 of 4 MARC MENASE

 

Surname

MENASE

First Name

MARC

Other Names

ARTHUR

Marital Status

 

ID Number

8207270000000

Verified ID Number

No

Current Age

31 Years 10 Months

Designation

BUSINESSMAN

Status

Active

Appointment Date

2010/04/01

Physical Address (at time of Appointment)

112 RUE DE RICHELEIU, 75002, PARIS, FRANCE, 0000

Postal Address

LAGARDERE ACTIVE, 25 ACTIVE RUE FRANCOIS 1ER, 75008, PARIS, 0000

Current Tel Number

 

Cell number

 

Shareholding/Membership

0.00

 

Business Information for MARC MENASE

Principal Current Business Interests

 

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

25 AM (PTY)LTD

M2006/007927/07

In Business

8 Years 8 Months

0

No

VIKING

COMMUNICATIONS CC

B1998/072535/23

In Business

15 Years 3 Months

0

No

 

 

Principal Previous Business Interests

 

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

COATIQUE (PTY)LTD

M1999/026316/07

Dissolved

14 Years 2 Months

0

No

TENSHARE CC

B1998/017879/23

Deregistration Final

15 Years 3 Months

0

No

 

 

Principal - 3 of 4 MERVYN     VAN ZYL

 

Surname

VAN ZYL

First Name

MERVYN

Other Names

ROY

Marital Status

 

ID Number

6311265181086

Verified ID Number

Yes

Current Age

50 Years 6 Months

Designation

CHARTERED MANAGEMENT ACCOUNTANT

Status

Active

Appointment Date

2010/04/01

Physical Address (at time of Appointment)

4 HAZEL ROAD, ILLOVO BOULEVARD, ILLOVO, 2196

Postal Address

PO BOX 724, NORTHLANDS, GAUTENG, 2116

Current Tel Number

0115370606

Cell number

0824175506

Shareholding/Membership

0.00

 

Business Information for MERVYN   VAN ZYL

Principal Current Business Interests

 

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

Comment

25 AM (PTY)LTD

M2006/007927/07

In Business

8 Years 8 Months

0

No

 

CENTRAL MEDIA GROUP (PTY)LTD

M1996/008441/07

In Business

18 Years 6 Months

0

No

 

EAST COAST RADIO (PTY)LTD

M1996/008147/07

In Business

18 Years 6 Months

0

No

 

GLOO DIGITAL DESIGN (PTY)LTD

M1998/000017/07

In Business

16 Years 4 Months

0

No

 

HEINEMANN

HIGHER AND

FURTHER

EDUCATION

(PTY)LTD

M1983/010456/07

Deregistration Process

31 Years 7 Months

0

No

 

IMFUNDO

INVESTMENTS

(PTY)LTD

M2004/021093/07

In Business

10 Years 10 Months

0

No

 

JACARANDA FM (PTY)LTD

M1995/009190/07

In Business

19 Years 7 Months

0

No

 

JACARANDA FM

COMMUNITY

TRUST

M2011/002274/08

In Business

3 Years 3 Months

0

No

 

JUTA AND COMPANY LTD

M1919/001812/06

In Business

95 Years 11 Months

0

No

 

JUTA

INVESTMENTS (PTY)LTD

M1980/000161/07

In Business

34 Years 10 Months

0

No

 

JUTA PROPERTY (PTY)LTD

M2009/009110/07

In Business

5 Years 5 Months

0

No

 

KAGISO

BROADCASTING (PTY)LTD

M1996/014875/07

In Business

18 Years 6 Months

0

No

 

KAGISO ITV SOUTH AFRICA (PTY)LTD

M2010/001631/07

In Business

4 Years 4 Months

0

No

 

KAGISO MEDIA INVESTMENTS (PTY)LTD

M1997/008587/07

In Business

17 Years 5 Months

0

No

 

KAGISO MEDIA LTD

M1957/000036/06

In Business

57 Years 9 Months

0

No

 

KAGISO NEW MEDIA (PTY)LTD

M2000/006920/07

In Business

14 Years 2 Months

0

No

 

KNOWLEDGE

FACTORY

(PTY)LTD

M2010/020642/07

In Business

4 Years 4 Months

0

No

 

MOBIL ALLIANCE MEDIA AND TECHNOLOGY (PTY)LTD

M2007/032003/07

In Business

7 Years 7 Months

0

No

 

WINDFALL 2 PROPERTIES (PTY)LTD

M2007/022599/07

In Business

7 Years 7 Months

0

No

 

 

Principal Previous Business Interests

 

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

Comment

AERIOS (PTY)LTD

M1998/024353/07

In Business

16 Years 4 Months

0

No

 

HEINEMANN PUBLISHERS (PTY)LTD

M1952/000461/07

In Business

62 Years 2 Months

0

No

 

KAGISO MEDIA HOLDINGS (PTY)LTD

M2003/000815/07

Deregistration Final

11 Years 11 Months

0

No

 

LEXISNEXIS (PTY)LTD

M1991/005175/07

In Business

23 Years 11 Months

0

No

 

LEXISNEXIS RISK

MANAGEMENT

(PTY)LTD

M1990/004046/07

In Business

 

0

No

 

LITTLE SWIFT INVESTMENTS 36 (PTY)LTD

M2003/025396/07

Deregistration Final

11 Years 11 Months

0

No

 

MEDIAMARK (PTY)LTD

M1996/004747/07

In Business

18 Years 6 Months

0

No

 

NALEDI MEDIA INVESTMENT HOLDINGS (PTY)LTD

M1996/009897/07

Deregistration Final

18 Years 6 Months

0

No

 

REED ELSEVIER SOUTH AFRICA (PTY)LTD

M1996/017116/07

In Business

18 Years 6 Months

0

No

 

SPORT ON MW (PTY)LTD

M2007/004170/07

Deregistration Final

7 Years 7 Months

0

No

 

 

Principal Deeds Information Property Interests for MERVYN     VAN ZYL

Title Deed No.

ST41643/2008

Erf/Site No.

797,0

Deeds Office

PRETORIA

Physical Address

338 MAIN FERNDALE RANDBURG

Property Type

Sectional Title

Extent / Size

53.0SQM

Purchase Date

2007/07/17

Purchase price

 

% Ownership

0.00

Bond Holder

STANDARD BANK OF SOUTH AFRICA L

Bond Number

SB436112008

Bond Amount

 

Comment

 

 

Title Deed No.

T77390/2012

Erf/Site No.

 

Deeds Office

PRETORIA

Physical Address

NORTH RIDING RANDBURG

Property Type

Freehold

Extent / Size

443.0SQM

Purchase Date

2012/07/31

Purchase price

 

% Ownership

0.00

Bond Holder

FIRSTRAND BANK LTD

Bond Number

B463402012

Bond Amount

 

Comment

 

 

 

ANDREW MANDERSTAM

 

Surname

MANDERSTAM

First Name

ANDREW

Other Names

STEPHEN

Marital Status

 

ID Number

4612090000000

Verified ID Number

No

Current Age

71 Years 5 Months

Designation

BUSINESSMAN

Status

Active

Appointment Date

2008/02/01

Physical Address (at time of Appointment)

28 BOULEVARD MAILLOT, 02200 NEUILLY, 0000

Postal Address

EUROPE 1 COMMUNICATION, 25 RUE FRANCOIS 1, 75008 PARIS, FRANCE, 0000

Current Tel Number

 

Cell number

 

Shareholding/Membership

0.00

 

 

Business Information for ANDREW MANDERSTAM

Principal Current Business Interests

 

 

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

25 AM (PTY)LTD

M2006/007927/07

In Business

8 Years 8 Months

0

No

JACARANDA FM (PTY)LTD

M1995/009190/07

In Business

19 Years 7 Months

0

No

MEDIAMARK (PTY)LTD

M1996/004747/07

In Business

18 Years 6 Months

0

No

TSHWANE98 POINT 9 (PTY)LTD

M2009/008203/07

In Business

5 Years 5 Months

0

No

 

 

Principal Previous Business Interests

Company Name

Registration No

Status

Age of Business

Judgements

Liquidation

RICHGROVE UNIT 42 INVESTMENTS CC

B1996/052692/23

Deregistration Final

17 Years 5 Months

0

No

RICHGROVE UNIT 79 INVESTMENTS CC

B1996/052654/23

Deregistration Final

17 Years 5 Months

0

No

 

Principal Deeds Information Property Interests for ANDREW MANDERSTAM

 

Title Deed No.

ST37395/2003

Erf/Site No.

3119,0

Deeds Office

PRETORIA

Physical Address

15 BANTRY BRYANSTON SANDTON

Property Type

Sectional Title

Extent / Size

97.0SQM

Purchase Date

2003/01/13

Purchase price

 

% Ownership

0.00

Bond Holder

NEDBANK LTD

Bond Number

SB247602003

Bond Amount

 

Comment

 

 

 

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.60.05

UK Pound

1

Rs.101.65

Euro

1

Rs.83.07

 

INFORMATION DETAILS

 

Analysis Done by :

RAS

 

 

Report Prepared by :

NIS

 

               

RATING EXPLANATIONS

 

RATING

STATUS

PROPOSED CREDIT LINE

 

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

 

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

 

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

 

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

 

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

 

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

 

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

Credit not recommended

 

--

NB

New Business

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.