MIRA INFORM REPORT

Report Date :

28.11.2014

IDENTIFICATION DETAILS

Name :	PORT OF ASPIRATIONS
Registered Office :	Shop No. 6-7, Neel Plaza, Plot No. 41, Sector 3, New Panvel, Navi Mumbai – 410206, Maharashtra
Country :	India
Year of Establishment :	October 2014
Capital Investment :	Not Divulged
IEC No.:	Not Available
TIN No.:	Not Available
TAN No.: [Tax Deduction & Collection Account No.]	Not Available
PAN No.: [Permanent Account No.]	Not Available
Legal Form :	Sole Proprietary Concern
Line of Business :	Retailing of Books, Uniforms, Gifts etc.
No. of Employees :	2 (Approximately)

RATING & COMMENTS

MIRA’s Rating :

NB

RATING		STATUS	PROPOSED CREDIT LINE
-	NB	New Business	-

Status :	New Concern
Payment Behaviour :	Unknown
Litigation :	Clear
Comments :	Subject is a new proprietary concern incorporated during October 2014 and establishing itself gradually. Mr. Rajeev Bagla [Proprietor] has provided us with all information. Trade relations are improving. Business is active. Payment terms are reported to be unknown. The concern can be considered for business dealings on a safe and secured trade terms and conditions.

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

ECGC Country Risk Classification List – June 1, 2014

Country Name	Previous Rating (31.03.2014)	Current Rating (01.06.2014)
India	A1	A1

Risk Category	ECGC Classification
Insignificant	A1
Low	A2
Moderate	B1
High	B2
Very High	C1
Restricted	C2
Off-credit	D

INDIAN ECONOMIC OVERVIEW

N E W S

Verdict Implications : Apex court order may alter coal import dynamics. Traders go slow on talks over coal supply contracts, uncertainty over cancellation of blocks weigh on stocks.

Recent arrest of the Chennai head of the Registrar of Companies, the ministry of corporate affairs arm that ensures that companies file all the information required by the Companies Act is the latest manifestation of a messy fight between a father and his adopted son for the control of Rs 40000 mn business empire. The Central Bureau of Investigation arrested Manumeethi Cholan after he accepted Rs 10 lakhs as bribe from M A M Ramaswamy, a CBI official said.

Central Bureau of Investigation books Electrotherm for cheating Central Bank of Rs 4360 mn.

Infosys maintains revenue guidance. COO Rao says attrition still an area of concern and it would take a few more quarters to bring down levels to 13-15 %.

DHL to invest Euro 100 mn in India over next 2 years. The firm has chosen India to pilot its e-commerce business model for the Asia-Pacific region.

Blackstone may buy stake in BlueRidge SEZ in line with the fund’s real estate strategy in India.

Kingfisher Airlines Ltd grounded in October 2012 under the weight of heavy debt and accumulated losses, recently approached the Delhi high court for relief in two separate cases. The airline challenged a notice by Punjab & National Bank alleging that it had willfully defaulted on Rs 7700 mn of loans and sought more time to comply with the requirements under the listing agreements with the Stock Exchanges.

OnMobile likely to sack another 300 employees. The lay-offs follow a spate of senior-level exits over the past two years, starting with of its founder. The overall lay-offs could number around 600 and are driven by the need to cut costs, says a former employee.

RBI DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2014.

INFORMATION PARTED BY

Name :	Mr. Rajeev Bagla
Designation :	Proprietor
Contact No.:	91-9833010051
Date :	27.11.2014

LOCATIONS

Registered Office :	Shop No. 6-7, Neel Plaza, Plot No. 41, Sector 3, New Panvel, Navi Mumbai – 410206, Maharashtra, India
Tel. No.:	91-22-27480045/ 27458178
Mobile No.:	91-9833010051 [Mr. Rajeev Bagla]
Fax No.:	Not Available
E-Mail :	portofaspirations@gmail.com
Area :	1000 Sq. ft. [Approx.]
Location :	Rented

SOLE PROPRIETOR

Name :	Mr. Rajeev Bagla
Designation :	Proprietor
Date of Birth/Age :	28.03.1967
Qualification :	B. Com
Experience :	25 Years
PAN No.:	AALPB1543J

BUSINESS DETAILS

Line of Business :	Retailing of Books, Uniforms, Gifts etc.
Brand Names :	Not Available
Agencies Held :	Not Available
Exports :	Not Available
Imports :	Not Available
Terms :
Selling :	Cash
Purchasing :	Cash

GENERAL INFORMATION

Suppliers :

Reference:	S. Chand Publishers
Name of the Person (Designation):	Mr. Parab [Chief Executive Officer]
Contact Number:	91-22-22610885 91-9820428395
Since how long known:	It’s an Excellent Company, very happy with company’s management and business. Before he had done business with company “Book World” which was owned by father of Mr. Rajeev Bagla [Proprietor] which was 10 Years old company and now he has started business with ‘Port of Aspirations’ from last one month.
Experience:	Payment Behavior = Excellent Market Goodwill = Excellent Overall = Excellent
Maximum limit dealt:	From Book World = Rs. 6.000 Millions From Port of Aspirations = Rs. 0.300 Million

Customers :

End Users

Reference:	Not Divulged
Name of the Person (Designation):	Not Divulged
Contact Number:	Not Divulged
Since how long known:	Not Divulged
Experience:	Not Divulged
Maximum limit dealt:	Not Divulged

No. of Employees :

2 (Approximately)

Bankers :

Bank Name:	Canara Bank
Branch:	SME Turbhe Branch, 1^st Floor, Banking Complex, Sector 194-C, APMC, Vashi Turbhe – 421705, Maharashtra, India
Person Name (with Designation):	Ms. Kavitha [Manager]
Contact Number:	91-22-27832587
Name of Account Holder:	Mr. Rajeev Bagla
Account Number:	5287201000031
Account Since (Date/ Year of A/c Opening):	10.11.2014
Average Balance Maintained (Optional):	Rs. 0.050 Million
Credit Facilities Enjoyed (CC/OD/Term Loan):	Proposed Limits of Rs. 3.750 Millions
Account Operation:	Satisfactory
Remarks: As claimed by Ms. Kavitha [Manager], the subject has good track record for Banking transactions.

Facilities :

--

Auditors :	Not Available
Memberships :	Not Available
Collaborators :	Not Available
Associates/Subsidiaries :	Not Available

CAPITAL STRUCTURE

Capital Investment :
Owned :	Not Divulged
Borrowed :	Not Divulged
Total :	Not Divulged

FINANCIAL DATA

[all figures are in Rupees Millions]

NEW BUSINESS

Expected Sales (2014-2015) : Rs. 3.000 Millions

The above information has been parted by Mr. Rajeev Bagla [Proprietor]

Note : Sole Proprietary and Partnership concerns are exempted from filing their financials with the Government Authorities or Registry.

LOCAL AGENCY FURTHER INFORMATION

Sr. No.	Check List by Info Agents	Available in Report (Yes / No)
1]	Year of Establishment	Yes
2]	Locality of the firm	Yes
3]	Constitutions of the firm	Yes
4]	Premises details	Yes
5]	Type of Business	Yes
6]	Line of Business	Yes
7]	Promoter's background	Yes
8]	No. of employees	Yes
9]	Name of person contacted	Yes
10]	Designation of contact person	Yes
11]	Turnover of firm for last three years	No
12]	Profitability for last three years	No
13]	Reasons for variation <> 20%	--
14]	Estimation for coming financial year	Yes
15]	Capital in the business	No
16]	Details of sister concerns	No
17]	Major suppliers	Yes
18]	Major customers	No
19]	Payments terms	Yes
20]	Export / Import details (if applicable)	No
21]	Market information	--
22]	Litigations that the firm / promoter involved in	--
23]	Banking Details	Yes
24]	Banking facility details	No
25]	Conduct of the banking account	Yes
26]	Buyer visit details	--
27]	Financials, if provided	Yes
28]	Incorporation details, if applicable	No
29]	Last accounts filed at ROC	No
30]	Major Shareholders, if available	No
31]	Date of Birth of Proprietor/Partner/Director, if available	Yes
32]	PAN of Proprietor/Partner/Director, if available	Yes
33]	Voter ID No of Proprietor/Partner/Director, if available	No
34]	External Agency Rating, if available	No

------------------------------------------------------------------------------------------------------------------------------

PROPRIETOR: MR. RAJEEV BAGLA

BALANCE SHEET

(RS. IN MILLIONS)

LIABILITIES	30.09.2014	ASSETS	30.09.2014
Proprietors Capital	1.626	Fixed Assets
		Residential Flat	0.762
Secured Loans
State Bank of India	0.477	Land and Building	0.000
Unsecured Loans		Shop Fittings	0.250
Relatives	0.000
		Miscellaneous Assets	0.025
Sundry Creditors for Goods	0.000
		Nissan Sunny Car	0.700
Sundry Creditors for Expenses	0.000
		Trade Mark	0.015
		Investments
		Deposits and Maintenance	0.301
		Current Assets
		Closing Stock	0.000
		Sundry Debtors	0.000
		Cash and Bank Balance	0.050
TOTAL	2.103	TOTAL	2.103

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PROJECTION OF PERFORMANCE, PROFITABILITY AND REPAYMENT

(RS. IN MILLIONS)

SR. NO.	PARTICULARS	2014-15	2015-16	2016-17	2017-18	2018-19
A.	Production during the year (Quantity % utilisation of installed capacity)
B.	Sales
	Gross Sales	3.750	22.500	33.750	50.625	63.281
	Other Income	--	--	--	--	--
	Net Sales	3.750	22.500	33.750	50.625	63.281
C.	Cost of Material Consumed	2.625	15.750	23.625	35.438	44.297
	Direct Expenses	0.535	1.476	2.340	3.624	5.400
	Depreciation	0.328	0.851	0.615	0.916	0.787
	TOTAL COST OF MATERIAL	3.488	18.077	26.580	39.978	50.483
	Add : Opening Stock- Raw Material/F/G	--	0.525	1.313	1.969	2.953
	Less : Closing Stock-Raw Material/F/G	0.525	1.313	1.969	2.953	3.691
D.	Cost of Sales	2.963	17.289	25.923	38.993	49.745
E.	Gross Profit (B-D)	0.787	5.211	7.827	11.632	13.536
F.	Interest on
	Credit Facility	0.201	0.483	0.483	0.483	0.483
	Car Loan	0.028	0.024	0.020	0.016	0.010
	OD Interest	--	--	--	--	--
	Other Loans, if any Housing Loan Interest	--	--	--	--	--
G.	Office and Administrative Expenses	0.748	2.562	3.240	4.224	5.508
H.	Selling and Distribution Expenses	0.585	0.960	1.320	1.800	2.400
I.	Profit before Taxation	(0.775)	1.182	2.764	5.109	5.135
J.	Provision for Taxation	--	0.034	0.781	1.363	1.371
K.	Net Profit	(0.775)	1.148	1.983	3.746	3.765
L.	Depreciation Added Back	0.686	0.851	0.615	0.916	0.787
M.	Net cash Accrual	(0.089)	1.999	2.597	4.662	4.551
O.	Repayment Obligations
1	Towards Working Capital	--	--	--	--	--
2	Towards term loans, if any	--	--	--	--	--
3	Car Loan SBI	0.041	0.114	0.118	0.122	0.082
	Total Repayment	0.041	0.114	0.118	0.122	0.082
P.	Debt Service Coverage Ratio	0.58	4.20	5.16	8.53	8.93

------------------------------------------------------------------------------------------------------------------------------

PROJECTED BALANCE SHEET

(RS. IN MILLIONS)

SR. NO.	PARTICULARS	2014-15	2015-16	2016-17	2017-18	2018-19
A.	LIABILITIES
1	Proprietor`s Capital Account	0.651	1.398	4.281	7.427	10.592
2	Reserve and Surplus	--	--	--	--	--
3	OD with Bank	--	--	--	--	--
4	Secured Loans SBI Car Loan	0.436	0.322	0.204	0.082	0.000
5	Secured Credit Facility from bank	4.200	6.200	6.200	6.200	6.200
6	Unsecured Loan	--	--	--	--	--
7	Current Liabilities	--	--	--	--	--
	TOTAL LIABILITIES	5.287	7.921	10.685	13.709	16.792
B.	ASSETS
1	Gross Block	3.602	4.669	5.213	7.388	6.472
2	Depreciation	0.328	0.851	0.615	0.916	0.787
3	Net Block	3.274	3.818	4.598	6.472	5.686
4	Investments and Deposits	0.301	0.411	0.521	0.741	0.741
5	Current Assets	1.775	3.663	5.419	6.403	10.141
6	Cash And Bank Balance	(0.063)	0.029	0.147	0.093	0.224
	TOTAL ASSETS	5.287	7.921	10.685	13.709	16.792

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PROJECT REPORT

BUSINESS:

COMPANY’S NAME AND BUSINESS ACTIVITY:

“PORT OF ASPIRATIONS”

‘the gateway to the dream journeys’

BOOKS, UNIFROMS and MORE

· Catering to aspiring students and young executives.

· In age category: 10-35 years

· For education, career, home and edutainment

Retailing and distribution business (Offline and Online), operating from Panvel, Navi Mumbai as a pilot store. Gradually, more stores may be opened at key locations with proximity to schools and industry.

VISION

To be a unique retail chain offering distribution solutions for education and industry, establishing itself as an ‘express’ facility with decent value proposition to all its stakeholders.

STRENGTH: 3 CORE FUNDAMENTALS TO CREATE A BACK BONE FOR THE VENTURE –

· Supply Chain and Logistics

· ICT – Technology

· E-commerce

A ‘promising location’ of the premises: 1,000 Sq. ft. shop taken on rent since 1st Sep 2014 (on 3 years term with renewable clause for further 3 years) at a prime location, with 35 ft. fascia and 2 minute walk to reputed DAV Public School, <1 minute walk from heart of New Panvel up-market area. Next door neighbours are State Bank of India, Tree House (reputed play school chain), a highly reputed family Doctor – Dr. Jadhav and a Beauty Parlour, all of it attracting a steady flow of visitors throughout the day. L and L agreement is registered.

SWOT:

STRENGTHS

Extremely good store location in an upmarket residential and shopping locality

Unmatched value offer from a preferred - spacious and a decent store

Existing positive trade relations in books trade and various other sectors

Wide experience in foreign trade, retail, logistics,

Good overview and trade connect in ICT, e-com, capital mkts

Existing goodwill of past performances

Business expertise with wide travel and global overview

Additional trade network strength through cousin’s Gift Store in Delhi.

WEAKNESS

New man power to be employed

Systems set up to start from scratch

OPPORTUNITIES

Edu Books and Uniforms are more of essentials and not a discretionary spend

Ever growing markets not only in the region but pan India and beyond

Demographic advantage

Fast evolving logistics and support systems (ICT and e-com)

Advantage of technology, e-com,

THREATS

E-Commerce price cutting by giant players

Change in books/ syllabus/ uniforms etc.

Petty Pilferages, damages and expiry of books and uniforms

MARKETING:

A) PRODUCTS

PRODUCT DESCRIPTION

· Uniforms – Schools, Sports, Corporate and Industrial wear, Hospitals, Airlines, Shipping, Transport, Courier, Hotels, Institutions, Government Departments etc.

· Books – Educational Books, Industrial Books, Management, IT etc.

· Stationary – Notebooks, and writing instruments for schools, colleges, offices

· Gifts – Exclusive merchandise of decent standards – show pieces, bags, T-shirt, Jeans, baby products, home decor, etc.

Based on the perpetual customer survey and database building, more product categories shall be added catering the target customer segment of “aspiring students and young executives” from “educated middle class young families” – age group of 10 to 35 years.

DEVELOPMENT SCHEDULE

· Branded uniforms to be stocked for sale on demand-Adidas, Nike, Reebok etc.

· Corp Uniforms to be sourced from reputed factories on margin basis (15%-35%)

· School Uniforms to be tied up with leading dealers on margin basis (10%-30%)

· Books and Stationary to be sourced from publishers– distributors (10%-40%)

· Season based Gifts to be sourced from various vendors / importers (20%- 40%)

DIFFERENTIATION

With more and more families shifting their buying to decent stores and malls over conventional stores, there is a heightened need for exclusive retailer offering Uniforms and Books in one place. This eliminates customers’ struggle in two directions for two items. Even, meeting need for trying fitting in a neat trial room, quality product, a decent ambiance from a spacious store also gives us an edge over competition.

Moreover, express delivery, web based selling, mobile selling, promo van selling, proposed franchise network shall add to their selling capacity and market share.

Once store is set, they shall reach out schools, institutions and corporate for tie-ups facilitating door delivery for those who are interested.

B) PRICE POINT:

Standardised products are priced above general market products but below premium products.

· Uniforms – a pair could range between – Rs 500 to Rs 1,800

· Books – avg. pricing Rs 150 (School books) to Rs 5,000 (for industrial books)

· Gifts and Promos – Rs 200 to Rs 5,000 a piece / set.

C) PLACE:

Starting this pilot store from New Panvel for offline sales, they plan to grow gradually to other areas of Navi Mumbai and Thane where reputed schools are present. Online sales and promo vans shall gradually increase its periphery to service these areas as pilot before making a call for putting up their next store.

Subsequently, they aim to reach out neighbouring cities like Pune, Nasik, Vapi, Surat, etc. in about 300 km radius in near term and grow to Northern India in medium term before spreading to all India in long term. Online model shall reduce geographical challenge and fast evolving logistics sector shall add to their efficiencies too.

Exports shall commence as soon as they reach a reasonable scale in terms of buying capacity and economies of scale. Vast experience in foreign trade and trade connects shall come handy here too.

D) PROMOTIONS:

Registration drive to start soon, plan to stock and distribute/ sell attractive and durable shopping bags (budget Rs 150/- per bag, market value Rs 300/-), but to be distributed free to Multipliers – e.g. - Teachers, Coaching Centers, Sr. Citizens, Public Servants, Neighbourhood gentry and select customers. They are provisioning for 5,000 bags (Rs. 0.700 Million) for distribution reaching the target.

Further, a steady flow of communications of promo mix thru IT, Print, Networking, Loyalty schemes, sales promo schemes shall be devised followed by one to one visits to institutions and corporate to have regular foot falls and increasingly catering to the customers’ expectations and requirements.

As they evolve and grow, they intend to make this as a platform for various product brands to conduct promos at their premises. This shall attract customers regularly and add to their valuable customer profile database too.

E) PROCESSES:

Outsourcing most of the processes to enable them follow the standard patterns, focus on their core subject of sourcing, selling and winning customers.

Processes like: Accounting, Taxation, HR, Communications, Logistics, E-com, IT

MARKET:

MARKET OVERVIEW AND PROSPECTS

About close vicinity: 25 km radius

Close vicinity houses over 30 highly reputed schools, colleges, institutions, and thousands of companies in the nearby industrial belts of Rasayni, Taloja, Belapur, Mahape, Shipping, Logistics, Hotels and Hospitals etc. This offers to extremely good opportunity to cater to a big market size comprising of atleast 100,000 students, atleast 500 leading and reputed corporate, shipping and logistics companies, port authorities to cater them with uniforms and industrial books on technology, safety, management etc.

However for budgeting, they have considered only 2,000 students for books and uniforms for a spend of Rs 3,000/- each = Rs. 6.000 Millions till June 2015. Given the location, scale, style and service levels that they plan to offer, they expect atleast 5,000 students to be added by next year and further, snow ball effect shall take place thereafter, attracting triple digit growth levels.

With more and more schools opening, strengths of existing schools increasing, more people joining work force, more industries coming and Indian economy looking for a revival following a stable Government at centre and also due to western economies doing better now, there is an extremely optimistic environment for this segment of books and uniforms.

CURRENT TRENDS

Today customer is seeking a spacious and a neat place, decent ambience, convenience of self-selection, facility to test, try, talk, explore more and then make a buying decision. There is an increasing trend towards quality and convenience over conventional shopping standing out of a shop and looming over the counter for daily shopping needs. They intend to facilitate all this from a well located and a spacious store duly backed with technology and booking systems with door delivery too [free or at a nominal price].

Once, small credentials are established in market, they expect leading schools and institutions in the vicinity to enter into tie-up with them happily as this shall convenient them and their students, parents and employees.

DISTRIBUTION:

SALES CHANNELS

Retail (offline and online), semi-whole sale (supplies to Institutions and Corporate)

Also developing a small franchise model (Rs 0.020 Million to 0.050 Million) for people operating from home to cater to their vicinity. These will be connected online for speed, accuracy in demand planning and logistics and shall be ideal for distant suburban customers eg. Karanjad, Nagothane, Raigad, Alibag, Pen area.

PARTNERSHIPS

Need based project to project partnerships may come in place as situation arises.

Proprietor ship firm may evolve as it grows.

CUSTOMERS

Students, executives and workers in corporate industries, hospitals, hotels etc.

Targeting customer segment of “educated middle class young families” – age group of 10 to 35 years.

CUSTOMER LOYALTY: ACCESS TO CONSUMER BEHAVIOUR:

They shall be building a database and profiling of all the customers backed by loyalty schemes encouraging them to maintain profiles, demand forecasting, advance booking etc. Free distribution of attractive shopping bag shall ensure spread of the word and brand in the vicinity.

This segment shall enable them have entry in each and every home of an educated family to understand their preferences, requirements, choices, trends, behaviours as books and uniforms make an essential product basket and not a discretionary spend.

This shall give them a strong platform to add more product categories step by step and attract promos from various brands to test market and promote products at their premises for a fee and / or commissions.

COMPETITION:

COMPETITORS

Over 95% are one shop small retail shops, Hardly any has 2-5 branches of 100 to 400 sq. ft. on average. Exceptionally, hardly a few has better facilities.

COMPETITIVE ADVANTAGES

They shall offer 2 critical and 1 promo range under one roof along with online retailing and express service and promo products at attractive prices. Shall be building up data base too of customers, their profiles, choices, preferences etc.

Competitors are old established names have set of customers and loyalty. Their service swiftness, neat ambience, reach, technological advantage, backed by loyalty schemes shall induce new customers to shop with them and word of mouth publicity shall influence others to shift to them too.

TEAM:

BACKGROUND OF MANAGEMENT

Promoter - Proprietor and Project Head – Rajeev Bagla; Age: 47 years, > 20 years experience

· B.Com Graduate (Mumbai University), Self-studied MBA (IMT, Gaziabad)

· Guest faculty for MBA and Post Graduate students at NIFT - Kharghar,

· Lecturer for Foreign Trade at various Trade Bodies.

TRADE SPECIFIC RELEVANT EXPERIENCE:

Book Trade: Experienced in setting up from scratch a decent family book shop (140 sq ft.) in the name of Book World in 2003 and sold it in 2008 for want of capital. It was in the name of mother – Smt. Santosh Bagla, and established a very reputed name in about 25 km radius catering to walk-ins, schools, coaching classes, executives, small office supplies etc.

Uniforms: Experienced in manufacturing and marketing of uniforms while in jobs at Mandhana Industries Limited and developed markets abroad from scratch in Gulf and Europe.

Retail and Logistics: Experienced in setting up retail chain of about 60 stores in 60 days as VP – Retail Logistics at Indus Fila Limited and handled responsibility of Retail Planning, Team hiring, SCM - Logistics, IT – Hardware - Software, Franchise servicing, CRM etc.

Besides this, Rajeev has a good professional network and is a multi-dimensional experience holder in foreign trade, manufacturing and support services and varied functions like – sales, marketing, strategy, SCM, logistics, IT, ERP, Communications, Accounting, Finance, etc., widely travelled and having developed business all over India and in over 50 commercial cities across 25 countries chiefly in Europe and Asia besides US and Africa.

Currently, as Director, associated a reputed advisory for International Market Access for SMEs - Global Network, Ahmedabad - www.globalnetworkindia.com. Also as Board Member for China India Trade and Investment Centre – www.citic.in (an honourary but a prestigious position). It’s a project based tie-up for giving consulting to SMEs and expect an income of over Rs 0.700 Million by Mar 2016. Additionally, this shall act as an added strength to retailing segment by prospecting right people in the network for supply of books and uniforms etc.

SOME RECENT PROJECTS DELIVERED –

1) Seminar on Global vision for APMC – How it can learn from global models e.g. China?

2) Seminar on Invest in Switzerland

3) Seminar on Trade and Investment opportunities in Afghanistan

4) Export – Import Training workshop for APMC Traders

Some upcoming projects in discussions with APMC, IMC, COSIA, TSSIA, RCCI–

5) Innovative Techniques in Exports Marketing

6) Delegation abroad to China/ Afghanistan/ Dubai/ Switzerland/ Canada

7) Repeat batch of Export – Import Training workshop

Held senior positions and roles with following organisations of repute –

· Adfactors Group – Associate Director – Strategyand Planning

· IndusFila Limited – VP – Retail Logistics

· Nirmal Bang Securities – Head – Marketing

· Dhanlaxmi Fabrics Limited – Chief Marketing Officer

· Harry Collection – Head – RMG Supplies

· ANMA Group, Germany – Resident Consultant (European Logistics)

· Mandhana Industries Limited – Resident Business Manager - Europe, Russia and Gulf.

Project Deputy – Mrs. Neelam Rajeev Bagla (Wife of promoter - Rajeev Bagla); Age: 44 years

Very good in social network and pleasant personality, she has over 10 years past experience in retailing of books (Book World, New Panvel), garments (home based sales counter), Teacher for pre-primary school (Guru Nanak English High School Bhandup) and leather accessories (Trade Wings, Mumbai).

Operations- Sourcing and SCM in-charge– Ms. Mruga Bhatt; Age 37 years; >15 years’ experience

Very hard working professional from foreign trade– mainly garments, textiles, home décor, accessories. (Jointly worked at Mandhana Industries as Sr. Merchandiser)

Venture shall be backed by a small sales and support team (mainly students residing in close vicinity), that shall grow as the business evolves.

LONG TERM PLAN:

· To become a niche player in this space in retailing and on e-com platform duly backed by support services.

· To become a leading full-fledged Institutional distribution company in domestic and exports.

· Open further value added channels in the space of education, career building and institutional supplies.

FUNDING REQUIRED FOR:

PARTICULARS	RS. IN MILLIONS
Furniture fixture, IT, E-Com, Website, Systems, Lighting	2.000
Stock build up	4.000
Ad-hoc limit for seasonal sales [March-June, August-November]	3.000

CURRENT STATUS OF THE PROJECT SET UP:

· Trial Sales started from the counter since Diwali week 20 Oct 2014.

· Colour/ painting, key repairs of toilets, shutters, plumbing, seepage etc. done

· Company name finalised, TM registration in process, Website URLs purchased

· VAT and Profession Tax registered

· Gift articles vendors identified and trail deliveries started for Diwali and New year

· Books Vendors fixed and delivery to start flowing in from Nov onwards

· Furniture plan in process and close to order stage with delivery starting est. in mid Nov

· Team scouting in process, should start placing from Nov end onwards

· Uniforms sampling shortlisted to be prepared from select factories of exports standards

· Retail POS evaluation in process, Hardware, CC TV etc. is ready to place order post funding

· E-com platform identified and ready to start once offline takes off soon in 6-8 weeks

· Ready to place order for show window glass, ACs, IT-Sys, racks and merchandise (bulk order).

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VALUATION REPORT

(GENERAL DETAILS)

Party

Mr. Rajiv Bagala

Mrs. Neelam Bagla

Flat No. D-4, 1^st Floor, D-Wing, Nandanvan Complex C and D Wings CHS Limited, Plot No. 125/A-7, Mumbai Pune Highway, Behind Wanjinlkar Hospital, Panvel - 410206

Owner

Mr. Rajiv Bagala

Mrs. Neelam Bagla

Date of Inspection

6^th November, 2014

[Mr. Jitendra Naik along with Mr. Naval Bagala]

Valuation instructed by

Canara Bank, Turbhe, Navi Mumbai

Purpose of Valuation

To ascertain the present market value of Flat No. D-4, 1^st Floor, D-Wing, Nandanvan Complex C and D Wings CHS Limited, Plot No. 125/A-7, Mumbai Pune Highway, Behind Wanjinlkar Hospital, Panvel – 410206 in connection with financial dealing with Canara Bank Turbhe, Navi Mumbai

Brief Description

This property is Flat No. D-4, 1^st Floor, D-Wing, Nandanvan Complex C and D Wings CHS Limited, Plot No. 125/A-7, Mumbai Pune Highway, Behind Wanjinlkar Hospital, Panvel – 410206

ACCOMMODATION:

Accommodation provided in Flat

Living Room	1 No.
Bedroom	2 Nos.
Kitchen	1 No.
Balcony	2 Nos.
W.C./ Bath	1 No.

This Flat has following amenities:

1) Marble and Mosaic Flooring.

2) Wooden Door + M.S. Door

3) Aluminum Sliding Window + Box Grill

4) All walls are internally plastered with Acrylic Paint

5) Externally with sand faced plaster

6) W.C./ Bath has ceramic flooring with half heligh dado tiles.

7) Capping Electric Wiring

8) Open Plumbing

9) Kitchen has Granite platform and 1’0” height wall glazed dado

10) This building is stilt + 04 Floors

11) One lift facility

12) RCC slab roof

13) Compound wall and Parking space

14) Pavement around building

15) Garden, Children play area facility

Property Location

This property is within 2 Kms away from Panvel Railway Station.

Property Boundary

East Side	Old Mumbai Pune Highway
West Side	Talao Area
North Side	Building Garden Area
South Side	Under Construction Building

Age, Future Life

This building was completed in 1995 general condition is good and future life may be considered to be 56 years under normal working condition and proper maintenance.

Area

Built up area 890 Sq. ft.

As per Agreement

VALUATION OF FLAT BY COMPOSITE RATE METHOD

REPORT ON VALUATION

[UNDER CONSTRUCTION / EXISTING FLAT]

PART A

GENERAL DETAILS

Purpose of Valuation

Market Value

Date of Valuation

08.11.2014

[Mr. Jitendra Naik]

Name of the Owner [as reported] and address

Mr. Rajiv Bagala and Mrs. Neelam Bagla

[Joint Owner]

Flat No. D-4, 1^st Floor, D-Wing, Nandanvan Complex C and D Wings CHS Limited, Plot No. 125/A-7, Mumbai Pune Highway, Behind Wanjinlkar Hospital, Panvel – 410206

Document produced for perusal

1) Agreement for Sale made between M/s. Parijat Developers and Mr. Rajiv Bagala and Mrs. Neelam Bagla dated 27.01.1995.

2) Society Bill

3) Electric Bill

APARTMENT BUILDING

Nature of the Apartment

Flat

Flat no. and floor

Flat No. D-4, 1^st Floor, D-Wing,

Name of the Apartment location

Nandanvan Complex CHS Limited, Plot No. 125/A-7, Mumbai Pune Highway, Behind Wanjinlkar Hospital, Panvel – 410206

- T.S. No.

Plot No. 125/A-7

- Block No.

Mumbai Pune Highway

- Ward No.

S. No. 855, Hissa No. 6

- Village/ Municipality

Panvel Village, Taluka Panvel, Panvel Municipality

- Door No. Street or Road [Pin code]

Flat No. D-4, 1^st Floor

Description of the locality

Mixed

Year of Construction

1995

Number of Floors

Stilt + 04 Floors

Type of Structure

R.C.C.

Number of Dwelling Units in the Building

3 Flat per Floor

Quality of Construction

B Grade

Appearance of the Building

Ok

Maintenance of the Building

Ok

Facilities available

Lift

One Lift facility

Protected water supply

Yes

Underground sewerage

Yes

Car parking – open / covered

Open

All-round compound wall

Yes

Pavement around the building

Yes

Any other facility

--

FLAT

The Floor in which the flat is situated

Flat No. D/4, 1^st Floor

Door Number of the flat

Flat No. D/4

Specification of the Flat

Roof

R.C.C. Slab

Flooring

Marble/ Mosaic Flooring

Doors

Wooden Door + M.S. Door

Windows

Aluminum Sliding Windows + Box Grill

Fittings

Ordinary

Finishing

Good

House Tax

· Assessment No.

· Tax Amount

· In the name of

With Party

Electricity service connection number Meter card is in the name of

--

How is the maintenance of the flat?

Ok

Sale deed executed in the name of

Mr. Rajiv Bagala

Mrs. Neelam Bagla

What is the undivided area of land as per

--

What is the plinth area of the flat

Flat No. D/4

Built up area = 890 Sq. ft.

[As per Agreement]

What is the floor space index [approx.]

As per norms

What is the carpet area of the flat

--

Is it posh / 1 class / medium / ordinary?

Medium

Is it being used for residential or commercial?

Residential

Is it owner occupied or tenanted

Owner Occupied

If tenanted, what is the monthly rent

--

DRAWING APPROVAL

[Discuss here the building approval, reference, violations observed if any, and its correspondence there of]

Nandanvan Complex CHS Limited

[Reg. REG/PWL HSG (TC)/2431/2011-12 Dated 06.07.2011]

PART B

VALUATION OF FLAT UNDER CONSTRUCTION

CERTIFICATE ON GENUINENESS OF RATE

A	…….Sq. Mt of undivided share of land @ Rs.…..per Sq. Mt	NA
B	…….Sq. Mt of building construction @ Rs.…..per Sq. Mt	NA
C	Total Value on completion	NA
	Composite Rate	NA

It is hereby certified that the composite rate is genuine / not genuine for the specification and location.

STAGE OF VALUE

Actual works completed

NA

Percentage of works completed

NA

VALUATION DETAILS

Present stage value of the flat:

Undivided share of land …….Sq. ft.

--

Stage value of building …….% x Rs.

--

Total stage value of the flat as on date

--

PART C

VALUATION OF EXISTING FLAT

GENERAL

How is the marketability

Good

What are the factors favoring for an extra potential value?

Flats are in demand

Any negative factors observed which affect the market value in general

No

RATE

After analyzing the comparable sale instances, what is the composite rate or a similar flat with same specifications in the adjoining locality?

Rs. 7000/- Sq. ft.

Assuming it is a new construction, what is the adopted basic composite rate of the flat under valuation after comparing with the specifications and other factors with the flat under comparison [Give details]

Rs. 8000/- Sq. ft.

Break up for the rate

Building + Services

Rs. 1500/- Sq. ft.

Land + Others

Rs. 4500/- Sq. ft.

COMPOSITE RATE ADOPTED AFTER DEPRECIATION

DEPRECIATED BUILDING RATE

Replacement cost of flat with service [V (3) i]

Rs. 8000/- Sq. ft.

Age of the building

19 Years

Life of the building estimated [remaining]

56 Years

Under Normal Working Condition and Proper Maintenance.

Deprecation percentage assuming the Salvage value as 10%

25%

Depreciated rate of the building

--

TOTAL COMPOSITE RATE ARRIVED FOR VALUATION

Depreciated building rate VII (A)

Rs. 1125/- Sq. ft.

Rate for land others VI (3)ii

Rs. 4500/- Sq. ft.

Total Composite Rate

Rs. 5625/- Sq. ft.

VALUATION DETAILS

SR. NO.	DESCRIPTION	QUANTITY	RATE PER SQ. FT.	PRESENT VALUE [RS. IN MILLIONS]
1.	Present value of the flat
2.	Wardrobes
	Show cases / Almirahs
	Kitchen arrangements
	Superfine finish
		890 Sq. ft. Built up Area	Rs. 5625/-	5.006
	Interior decorations
	Electricity water, drainage deposits etc.
	Electrical fittings, etc.
	Extra Collapsible gates/ grill works etc.
	Potential value, if any
	TOTAL			5.006

Factors favoring for an additional value 1. 2. Add Factors favoring for less value 1. 2. Less
Present Market Value	Rs. 5.006 Millions
Any other details	--

VALUATION RATE

This is flat on 1^st Floor of Stilt + 04 Floors building with one lift and is within 2 Kms away from Panvel Railway Station.

This flat has Garden, Children Play area facility.

All civic amenities are available in the vicinity.

The prevailing market rate in this area varies from Rs. 6000/- to Rs. 7000/- Sq. ft.

Based on local enquiries and considering above factors they shall adopt a rate of Rs. 6000/- Sq. ft.

Rs. 4500/- Sq. ft. [Land Value] + Rs. 1500/- Sq. ft. [Construction Cost]

Rs. 6000/- Sq. ft.

DEPRECIATION 25%:

DEPRECIATED RATE

Rs. 4500/- + Rs. 1500/- x 0.75 Rs. 4500/- + Rs. 1125/- Rs. 5625/-

VALUATION:

Flat	Rs. 5625/- x 890 Sq. ft. Rs. 5.006 Millions
Market Value	Rs. 5.006 Millions
Realisable Value	Rs. 4.506 Millions
Insurance Value	Rs. 1.001 Millions

This is to certify that the present market value of Flat No. D-4, 1^st Floor, D-Wing, Nandanvan Complex C and D Wings CHS Limited, Plot No. 125/A-7, Mumbai Pune Highway, Behind Wanjinlkar Hospital, Panvel 410206 is Rs. 5.006 Millions.

------------------------------------------------------------------------------------------------------------------------------

CMT REPORT (Corruption, Money Laundering & Terrorism]

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

1] INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

2] Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

3] Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

4] Record on Financial Crime :

Charges or conviction registered against subject: None

5] Records on Violation of Anti-Corruption Laws :

Charges or investigation registered against subject: None

6] Records on Int’l Anti-Money Laundering Laws/Standards :

Charges or investigation registered against subject: None

7] Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

8] Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

9] Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

10] Press Report :

No press reports / filings exists on the subject.

CORPORATE GOVERNANCE

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

CONTRAVENTION

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs. 61.87
UK Pound	1	Rs. 97.69
Euro	1	Rs. 77.37

INFORMATION DETAILS

Information Gathered by :	HNA
Analysis Done by :	RAS
Report Prepared by :	BVA

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
--	NB	New Business	--

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.