MIRA
INFORM REPORT
|
Report Date : |
13.09.2014 |
IDENTIFICATION DETAILS
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Name : |
BISLERI INTERNATIONAL PRIVATE LIMITED (w.e.f.12.07.2002) |
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Formerly Known
As : |
ACQUA MINERALS LIMITED (w.e.f.01.07.1993) ACQUA MINERALS PRIVATE LIMITED |
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Registered
Office : |
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Country : |
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Financials (as
on) : |
31.03.2013 |
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Date of
Incorporation : |
05.03.1984 |
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Com. Reg. No.: |
11-127572 |
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Capital
Investment / Paid-up Capital : |
Rs.4.650
Millions |
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CIN No.: [Company Identification
No.] |
U15540MH1984PTC127572 |
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TAN No.: [Tax Deduction &
Collection Account No.] |
MUMB15901E |
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PAN No.: [Permanent Account No.] |
AACCA4355K |
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Legal Form : |
Private Limited Liability Company |
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Line of Business
: |
Manufacturing and Trading of Packaged Drinking Water. |
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No. of Employees
: |
Information declined by the management |
RATING & COMMENTS
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MIRA’s Rating : |
Ba (55) |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
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Maximum Credit Limit : |
USD 1700000 |
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Status : |
Good |
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Payment Behaviour : |
Regular |
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Litigation : |
Clear |
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Comments : |
Subject is a well-established company having a good track record. The profit margin appeared low but the financial position of the
company is sound during FY 13. It receives better support from its group. Trade relations are decent.
Business is active. Payment terms are regular and as per commitments. The company can be considered for business dealings at usual trade
terms and condition. |
NOTES:
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
ECGC Country Risk Classification List – June 1, 2014
|
Country Name |
Previous Rating (31.03.2014) |
Current Rating (01.06.2014) |
|
India |
A1 |
A1 |
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Risk Category |
ECGC
Classification |
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Insignificant |
A1 |
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Low |
A2 |
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Moderate |
B1 |
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High |
B2 |
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Very High |
C1 |
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Restricted |
C2 |
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Off-credit |
D |
INDIAN ECONOMIC OVERVIEW
N E W S
As per the latest IMF study, the total weigh of emerging markets in the GDP
of the world on a purchasing power parity basis has seen a sizeable shift. It
highlights how as against 51 % in 2005, the emerging economies now account for
close to 56 % of the global purchasing power GDP as per the latest survey. And
with the emerging economies growing at a faster rate than their developed
counterparts, there are every possibility that the their share goes up further
in the coming years. China may surpass the US over the next few years.
Politics and economics are very intricately connected. They tend to
influence each other in ways that could be very complex and far-reaching. The
prospects of the India’s economy have been seriously compromised due to
political corruption. High inflation, poor standard of living are to a great
extent a result of rampant corruption in the country. China on the other hand,
seems to be facing diametrically opposite challenge. American hedge fund
manager Jim Chanos has been keenly following the political and economic
development in the dragon economy and has figured out something that is quite
worrying. He is of the view that the Chinese economy could be heading toward
trouble on account of new Chinese President Xi Jingping’s very aggressive
anti-corruption drive. Chanos believes tat many things such as apartment sales,
luxury products, etc. were largely bought with dirty money. And it is now
beginning to impact consumption. This may indeed be bad news for an economy
that is struggling to transition from an investment-driven export-oriented
economy to a domestic consumption-driven economy.
A study published by Firstpost has revealed that asset classes like real
estate and equities were the biggest beneficiaries of the liberalization
policies. A firm called Ciane Analytics studied returns from assets
including equities, gold, fixed deposits, G-Secs and real estate since 1991.
Real estate outperformed every other asset classes during the 23-year period
with an annualized return of 20 % ! Equities came in second with annualized
return of 15.5 % ! However, while these returns may seem mouthwatering, the
fact is that the return from equities adjusted for inflation came down to just
7.1 %.
Some brief news are as under
. R-Power to buy Jaypee’s hydro assets
. Investors await justice in NSEL case
. India seeks MFN status from Pakistan ahead of meeting
. Ukrain’s clashes with rebels hinder MH17 crash investigation
. India exploring merger of state-owned hydro PSUs
..Higher costs weigh down profit growth to slowest in 9 quarters
..Wal-Mart to expand wholesale business in India
. GMR group moves to strengthen balance sheet
. Central Bank to sell 4 % stake to Life Insurance Corporation
. Tata Chemicals plans to raise up to Rs 10000 mn.
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2014.
INFORMATION DENIED
Management non-Co-operative (91-22-61447000)
LOCATIONS
|
Registered Office/ Owned Unit/ Headquarter : |
Western Express Highway, Andheri (East), Mumbai – 400099, Maharashtra,
India |
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Tel. No.: |
91-22-61447000/ 66953030/ 61447155/ 7156 |
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Fax No.: |
91-22-61447145 |
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E-Mail : |
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Website : |
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Owned Unit : |
Located at: ·
Ahmedabad ·
Bangalore ·
Chandigarh ·
Chennai ·
New Delhi ·
Goa ·
Hubli ·
Hyderabad ·
Jaipur ·
Jammu ·
Kolkata ·
North Bengal ·
Orissa ·
Pune ·
Rudrapur ·
Sahibabad |
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Franchisee Unit : |
Located at: ·
Agartala ·
Andaman & Nicobar ·
Arunachal Pradesh ·
Chattisgarh ·
Guwahati ·
Himachal Pradesh ·
Indore ·
Kolkata ·
Ludhiana ·
Mangalore ·
Nagaon ·
Patna ·
Vishakapatnam |
DIRECTORS
AS ON 26.09.2013
|
Name : |
Mr. Ramesh Jayantilal Chauhan |
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Designation : |
Managing director |
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Address : |
47, Shanti Kunj, Hanuman Road, Vile Parle [East], Mumbai – 400057,
Maharashtra, India |
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Date of Birth/Age : |
17.06.1940 |
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Qualification : |
B.S.I.M and BS
M.E. (U.S.A) |
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Experience : |
48 Years |
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Date of Appointment : |
01.04.2007 |
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DIN No.: |
00080323 |
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Name : |
Mrs. Zainab Ramesh Chauhan |
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Designation : |
Director |
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Address : |
47, Shanti Kunj, Tejpal Road, Vile Parle [East], Mumbai – 400057,
Maharashtra, India |
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Date of Birth/Age : |
09.06.1937 |
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Qualification : |
B.A. |
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Experience : |
51 Years |
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Date of Appointment : |
26.10.1987 |
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DIN No.: |
00088026 |
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Name : |
Mr. Kadeer Khan |
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Designation : |
Director |
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Address : |
C-62D, Gangotri Enclave, Alaknanda, New Delhi – 110019, India |
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Date of Birth/Age : |
14.04.1958 |
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Qualification : |
B.A |
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Date of Appointment : |
01.06.2004 |
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DIN No.: |
00088117 |
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Name : |
Mr. Rajender Kumar Garg |
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Designation : |
Director |
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Address : |
8/186, Sector 3, Rajender Nagar, Sahibabad, Ghaziabad – 201010, Uttar
Pradesh, India |
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Date of Birth/Age : |
01.05.1961 |
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Qualification : |
M. Com. LL.B |
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Experience : |
30 Years |
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Date of Appointment : |
16.11.2004 |
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DIN No.: |
00097383 |
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Name : |
Ms. Anjana Amitabh Ghosh |
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Designation : |
Director |
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Address : |
B304, Poseidon Near Raj Classic, Off Yari Road, Andheri [West], Mumbai
– 400061, Maharashtra, India |
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Date of Birth/Age : |
28.08.1965 |
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Qualification : |
BSC. MMS |
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Experience : |
26 Years |
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Date of Appointment : |
29.09.2007 |
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DIN No.: |
01585901 |
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Name : |
Mr. Santosh Anandarai Sinai Borker |
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Designation : |
Director |
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Address : |
M14 M18 Housing Board Colony, Vidhayanagar, Margao – 403601, Goa,
India |
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Date of Birth/Age : |
03.03.1952 |
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Qualification : |
BSC. |
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Experience : |
39 Years |
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Date of Appointment : |
30.09.2008 |
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DIN No.: |
02195989 |
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Name : |
Ms. Jayanti Ramesh Chauhan |
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Designation : |
Director |
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Address : |
1/15, Shanti Niketan, New Delhi – 110021, India |
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Date of Birth/Age : |
20.08.1984 |
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Qualification : |
Diploma in Fashion Design |
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Date of Appointment : |
30.09.2009 |
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DIN No.: |
02607625 |
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Name : |
Mr. Parag Jitendra Bengali |
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Designation : |
Director |
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Address : |
15, Hemant Bank of Baroda Employees CHSL, Justice MC Chagla Marg, Vile
Parle, Mumbai – 400099, Maharashtra, India |
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Date of Birth/Age : |
07.05.1971 |
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Qualification : |
B.Com, A.C.A, I.C.W.A |
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Date of Appointment : |
30.09.2011 |
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DIN No.: |
03423747 |
MAJOR SHAREHOLDERS
AS ON 26.09.2013
|
Names of Shareholders |
No. of Shares |
% of Holding |
|
Jayanti Ramesh Chauhan |
15500 |
33.33 |
|
Ramesh Jayantilal Chauhan |
24800 |
53.33 |
|
Zainab Ramesh Chauhan |
6200 |
13.33 |
|
Total |
46500 |
100.00 |
Equity Share Break up (Percentage of Total Equity)
AS ON 26.09.2013
|
Category |
Percentage |
|
Directors or relatives of Directors |
100.00 |
BUSINESS DETAILS
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Line of Business : |
Manufacturing and Trading of Packaged Drinking Water. |
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Products/ Services : |
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GENERAL INFORMATION
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No. of Employees : |
Information declined by the management |
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Bankers : |
Kotak Mahindra Bank Limited, 36-38A, Nariman Bhavan, 227,D, Nariman Point, Mumbai – 400021, Maharashtra, India |
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Facilities : |
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Banking
Relations : |
-- |
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Financial Institution : |
· Tata Capital Financial Services Limited, One Forbes, Dr. V B Gandhi Marg, Fort, Mumbai – 400001, Maharashtra, India · Sundaram Finance Limited, 21 Patullos Road, Chennai – 600002, Tamilnadu, India · Tata Capital Limited, One Forbes, Dr. V B Gandhi Marg, Fort, Mumbai – 400001, Maharashtra, India · GE Capital Transportation Financial Services Limited, Aifacs Building, 1, Rafi Marg, New Delhi – 110001, India |
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Auditors : |
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Name : |
SSPA and Associates Chartered Accountants |
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Address : |
1st Floor,
Arjun, Plot No. 6A,V P Road, Andheri, Mumbai – 400058, Maharashtra, India |
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PAN No.: |
ABUFS2629C |
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Associates : |
·
Parle (Exports) Private Limited ·
Acqua Goa Distributors Private Limited (Rajdhani) ·
Bisleri Advertising Private Limited ·
Parle Bisleri Private Limited |
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Subsidiaries : |
Hemline Flavours Private Limited |
CAPITAL STRUCTURE
AS ON 26.09.2013
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
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|
|
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|
50000 |
Equity Shares |
Rs.100/- each |
Rs.5.000 Millions |
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Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
46500 |
Equity Shares |
Rs.100/- each |
Rs.4.650 Millions |
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FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
|
SOURCES OF FUNDS |
31.03.2013 |
31.03.2012 |
31.03.2011 |
|
I.
EQUITY
AND LIABILITIES |
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|
|
|
(1)Shareholders' Funds |
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|
|
|
(a) Share Capital |
4.650 |
4.650 |
4.650 |
|
(b) Reserves & Surplus |
425.615 |
306.231 |
281.339 |
|
(c) Money
received against share warrants |
0.000 |
0.000 |
0.000 |
|
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|
|
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(2) Share Application money pending allotment |
0.000 |
0.000 |
0.000 |
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Total
Shareholders’ Funds (1) + (2) |
430.265 |
310.881 |
285.989 |
|
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(3)
Non-Current Liabilities |
|
|
|
|
(a) long-term borrowings |
218.967 |
37.371 |
27.118 |
|
(b) Deferred tax liabilities (Net) |
0.000 |
0.000 |
0.000 |
|
(c) Other long term liabilities |
0.000 |
0.000 |
0.000 |
|
(d) long-term provisions |
26.888 |
28.134 |
24.304 |
|
Total Non-current Liabilities (3) |
245.855 |
65.505 |
51.422 |
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|
(4) Current Liabilities |
|
|
|
|
(a) Short term borrowings |
0.000 |
131.553 |
81.944 |
|
(b) Trade payables |
366.057 |
414.871 |
403.805 |
|
(c) Other current
liabilities |
376.937 |
294.154 |
248.776 |
|
(d) Short-term provisions |
2.997 |
3.186 |
1.689 |
|
Total Current Liabilities (4) |
745.991 |
843.764 |
736.214 |
|
|
|
|
|
|
TOTAL |
1422.111 |
1220.150 |
1073.625 |
|
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|
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II.
ASSETS |
|
|
|
|
(1) Non-current assets |
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|
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|
(a) Fixed Assets |
|
|
|
|
(i) Tangible assets |
745.019 |
586.354 |
582.600 |
|
(ii) Intangible Assets |
0.000 |
0.000 |
0.000 |
|
(iii) Capital
work-in-progress |
41.041 |
40.311 |
5.547 |
|
(iv)
Intangible assets under development |
0.000 |
0.000 |
0.000 |
|
(b) Non-current Investments |
68.161 |
105.048 |
45.545 |
|
(c) Deferred tax assets (net) |
0.000 |
0.000 |
0.000 |
|
(d) Long-term Loan and Advances |
68.895 |
27.706 |
17.440 |
|
(e) Other Non-current assets |
0.000 |
0.000 |
0.000 |
|
Total Non-Current Assets |
923.116 |
759.419 |
651.132 |
|
|
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|
(2) Current assets |
|
|
|
|
(a) Current investments |
0.000 |
0.000 |
0.000 |
|
(b) Inventories |
87.434 |
67.174 |
63.160 |
|
(c) Trade receivables |
180.889 |
166.508 |
142.707 |
|
(d) Cash and cash
equivalents |
127.155 |
98.312 |
76.124 |
|
(e) Short-term loans and
advances |
93.080 |
118.970 |
133.067 |
|
(f) Other current assets |
10.437 |
9.767 |
7.435 |
|
Total Current Assets |
498.995 |
460.731 |
422.493 |
|
|
|
|
|
|
TOTAL |
1422.111 |
1220.150 |
1073.625 |
PROFIT & LOSS
ACCOUNT
|
|
PARTICULARS |
31.03.2013 |
31.03.2012 |
31.03.2011 |
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|
SALES |
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Income |
|
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Other Income |
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|
|
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TOTAL (A) |
3736.000 |
3113.400 |
2613.200 |
|
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|
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Less |
EXPENSES |
|
|
|
|
|
|
|
TOTAL (B) |
3292.300 |
2836.700 |
2362.700 |
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PROFIT/(LOSS)
BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B) (C) |
443.700 |
276.700 |
250.500 |
|
|
|
|
|
|
|
|
|
Less |
FINANCIAL
EXPENSES (D) |
14.800 |
10.700 |
10.000 |
|
|
|
|
|
|
|
|
|
|
PROFIT/(LOSS)
BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)
(E) |
428.900 |
266.000 |
240.500 |
|
|
|
|
|
|
|
|
|
Less |
DEPRECIATION/
AMORTISATION (F) |
277.500 |
234.100 |
225.700 |
|
|
|
|
|
|
|
|
|
|
PROFIT/(LOSS)
BEFORE TAX (E-F) (G) |
151.400 |
31.900 |
14.800 |
|
|
|
|
|
|
|
|
|
Less |
TAX (H) |
32.000 |
7.000 |
3.600 |
|
|
|
|
|
|
|
|
|
|
PROFIT/(LOSS)
AFTER TAX (G-H) (I) |
119.400 |
24.900 |
11.200 |
|
|
|
|
|
|
|
|
|
|
Earnings Per
Share (Rs.) |
2567.40 |
535.31 |
239.94 |
|
KEY RATIOS
|
PARTICULARS |
|
31.03.2013 |
31.03.2012 |
31.03.2011 |
|
PAT / Total Income |
(%) |
3.20 |
0.80 |
0.43 |
|
|
|
|
|
|
|
Return on Total Assets (PBT/Total Assets} |
(%) |
11.53 |
2.97 |
1.45 |
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
0.35 |
0.10 |
0.05 |
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt /Networth) |
|
0.51 |
0.54 |
0.38 |
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
0.67 |
0.55 |
0.57 |
FINANCIAL ANALYSIS
[all figures are
in Rupees Millions]
DEBT EQUITY RATIO
|
Particular |
31.03.2011 |
31.03.2012 |
31.03.2013 |
|
|
Rs.
In Millions |
Rs.
In Millions |
Rs.
In Millions |
|
Share Capital |
4.650 |
4.650 |
4.650 |
|
Reserves & Surplus |
281.339 |
306.231 |
425.615 |
|
Net
worth |
285.989 |
310.881 |
430.265 |
|
|
|
|
|
|
long-term borrowings |
27.118 |
37.371 |
218.967 |
|
Short term borrowings |
81.944 |
131.553 |
0.000 |
|
Total
borrowings |
109.062 |
168.924 |
218.967 |
|
Debt/Equity
ratio |
0.381 |
0.543 |
0.509 |
YEAR-ON-YEAR GROWTH
|
Year
on Year Growth |
31.03.2011 |
31.03.2012 |
31.03.2013 |
|
|
Rs.
In Millions |
Rs.
In Millions |
Rs.
In Millions |
|
Total Income |
2,613.200 |
3,113.400 |
3,736.000 |
|
|
|
19.141 |
19.997 |
NET PROFIT MARGIN
|
Net
Profit Margin |
31.03.2011 |
31.03.2012 |
31.03.2013 |
|
|
Rs.
In Millions |
Rs.
In Millions |
Rs.
In Millions |
|
Total Income |
2,613.200 |
3,113.400 |
3,736.000 |
|
Profit |
11.200 |
24.900 |
119.400 |
|
|
0.43% |
0.80% |
3.20% |
LOCAL AGENCY FURTHER INFORMATION
|
Sr. No. |
Check List by Info Agents |
Available in
Report (Yes / No) |
|
1] |
Year of Establishment |
Yes |
|
2] |
Locality of the firm |
Yes |
|
3] |
Constitutions of the firm |
Yes |
|
4] |
Premises details |
No |
|
5] |
Type of Business |
Yes |
|
6] |
Line of Business |
Yes |
|
7] |
Promoter's background |
Yes |
|
8] |
No. of employees |
No |
|
9] |
Name of person contacted |
No |
|
10] |
Designation of contact
person |
No |
|
11] |
Turnover of firm for last
three years |
Yes |
|
12] |
Profitability for last
three years |
Yes |
|
13] |
Reasons for variation
<> 20% |
----------- |
|
14] |
Estimation for coming
financial year |
No |
|
15] |
Capital in the business |
Yes |
|
16] |
Details of sister
concerns |
Yes |
|
17] |
Major suppliers |
No |
|
18] |
Major customers |
No |
|
19] |
Payments terms |
No |
|
20] |
Export / Import details
(if applicable) |
No |
|
21] |
Market information |
---------- |
|
22] |
Litigations that the firm
/ promoter involved in |
---------- |
|
23] |
Banking Details |
Yes |
|
24] |
Banking facility details |
Yes |
|
25] |
Conduct of the banking
account |
---------- |
|
26] |
Buyer visit details |
---------- |
|
27] |
Financials, if provided |
Yes |
|
28] |
Incorporation details, if
applicable |
Yes |
|
29] |
Last accounts filed at
ROC |
Yes |
|
30] |
Major Shareholders, if
available |
Yes |
|
31] |
Date of Birth of
Proprietor/Partner/Director, if available |
Yes |
|
32] |
PAN of
Proprietor/Partner/Director, if available |
No |
|
33] |
Voter ID No of
Proprietor/Partner/Director, if available |
No |
|
34] |
External Agency Rating,
if available |
No |
NOTE: The registered office
of the company has been shifted from E 17, Capital Commercial Centre, 3rd
Floor, Ashram Road, Ahmedabad – 380009, Gujarat, India to the present w.e.f.
31.05.2000
UNSECURED LOANS:
|
Particulars |
31.03.2013 Rs. In Millions |
31.03.2012 Rs. In Millions |
|
Long Term Borrowings |
|
|
|
Loans and
advances from related parties |
149.315 |
0.000 |
|
|
|
|
|
Short Term Borrowings |
|
|
|
Loans and
advances from others |
0.000 |
128.215 |
|
|
|
|
|
Total |
149.315 |
128.215 |
INDEX OF CHARGE:
|
Sr. No. |
Charge ID |
Date of Charge
Creation/Modification |
Charge amount
secured |
Charge Holder |
Address |
Service Request
Number (SRN) |
|
1 |
10469606 |
12/11/2013 |
50,000,000.00 |
TATA
CAPITAL FINANCIAL SERVICES LIMITED |
ONE FORBES,,
DR. V. B. GANDHI MARG, FORT, MUMBAI, |
B93296184 |
|
2 |
10465106 |
07/11/2013 |
50,000,000.00 |
KOTAK
MAHINDRA BANK LIMITED |
36-38A,
NARIMAN BHAVAN, 227,D,, NARIMAN POINT,, MUMBAI, MAHARASHTRA - 400021, INDIA |
B91531319 |
|
3 |
10430015 |
23/05/2013 |
120,000,000.00 |
KOTAK
MAHINDRA BANK LIMITED |
36-38A,
NARIMAN BHAVAN, 227,D,, NARIMAN POINT,, MUMBAI, MAHARASHTRA - 400021, INDIA |
B76674886 |
|
4 |
10393170 |
27/11/2012 |
30,000,000.00 |
KOTAK
MAHINDRA BANK LIMITED |
36-38A,
NARIMAN BHAVAN, 227,D,, NARIMAN POINT,, MUMBAI, MAHARASHTRA - 400021, INDIA |
B64594674 |
|
5 |
10353087 |
16/03/2012 |
769,566.00 |
SUNDARAM
FINANCE LIMITED |
21
PATULLOS ROAD, CHENNAI, TAMIL NADU - 600002, INDIA |
B38737516 |
|
6 |
10302912 |
28/07/2011 |
2,277,400.00 |
SUNDARAM
FINANCE LIMITED |
21
PATULLOS ROAD, CHENNAI, TAMIL NADU - 600002, INDIA |
B19074145 |
|
7 |
10302944 |
28/07/2011 |
3,776,000.00 |
SUNDARAM
FINANCE LIMITED |
21 PATULLOS
ROAD, CHENNAI, TAMIL NADU - 600002, INDIA |
B19085315 |
|
8 |
10303407 |
28/07/2011 |
3,776,000.00 |
SUNDARAM
FINANCE LIMITED |
21
PATULLOS ROAD, CHENNAI, TAMIL NADU - 600002, IN |
B19065358 |
|
9 |
10302916 |
28/07/2011 |
4,696,400.00 |
SUNDARAM
FINANCE LIMITED |
21
PATULLOS ROAD, CHENNAI, TAMIL NADU - 600002, INDIA |
B19075209 |
|
10 |
10258964 |
09/12/2013
* |
25,000,000.00 |
KOTAK
MAHINDRA BANK LIMITED |
36-38A,
NARIMAN BHAVAN, 227,D,, NARIMAN POINT,, MUMBAI, MAHARASHTRA - 400021, INDIA |
B92371459 |
|
11 |
10257997 |
09/11/2010 |
1,562,884.00 |
SUNDARAM
FINANCE LIMITED |
21
PATULLOS ROAD, CHENNAI, TAMIL NADU - 600002, INDIA |
B00842591 |
|
12 |
10232834 |
09/12/2013
* |
20,000,000.00 |
KOTAK
MAHINDRA BANK LIMITED |
36-38A,
NARIMAN BHAVAN, 227,D,, NARIMAN POINT,, MUMBAI, MAHARASHTRA - 400021, INDIA |
B92372648 |
|
13 |
10123918 |
15/09/2008 |
900,000.00 |
GE
CAPITAL TRANSPORTATION FINANCIAL SERVICES LIMITED |
AIFACS
BUILDING,, 1, RAFI MARG, , NEW DELHI, DELHI - 110001, INDIA |
A46378709 |
|
14 |
10104727 |
30/05/2008 |
10,530,000.00 |
GE
CAPITAL TRANSPORTATION FINANCIAL SERVICES LIMITED |
AIFACS
BUILDING,, 1, RAFI MARG, , NEW DELHI, DELHI - 110001, INDIA |
A39121975 |
|
15 |
10104360 |
29/05/2008 |
5,280,000.00 |
GE
CAPITAL TRANSPORTATION FINANCIAL SERVICES LIMITED |
AIFACS
BUILDING,, 1, RAFI MARG, , NEW DELHI, DELHI - 110001, INDIA |
A39018478 |
|
16 |
10103932 |
23/05/2008 |
660,000.00 |
GE
CAPITAL TRANSPORTATION FINANCIAL SERVICES LIMITED |
AIFACS
BUILDING,, 1, RAFI MARG, , NEW DELHI, DELHI - 110001, INDIA |
A38648457 |
|
17 |
10102914 |
29/04/2008 |
764,840.00 |
GE
CAPITAL TRANSPORTATION FINANCIAL SERVICES LIMITED |
AIFACS
BUILDING,, 1, RAFI MARG, , NEW DELHI, DELHI - 110001, INDIA |
A38419768 |
|
18 |
10102003 |
29/04/2008 |
3,280,000.00 |
GE
CAPITAL TRANSPORTATION FINANCIAL SERVICES LIMITED |
AIFACS
BUILDING,, 1, RAFI MARG, , NEW DELHI, DELHI - 110001, INDIA |
A38069662 |
*Date of modification Charges
FIXED ASSETS:
· Land
· Building
· Factory building
· Office building
· Plant and Machinery
· Office equipments
· Factory equipments
· Computer equipments
· Other equipments
· Furniture and Fixtures
· Vehicles
· Computer software
· Patents trademarks design
· Licenses
· Commercial contractual rights
PRESS RELEASE:
WE'LL MARKET URZZA
WITHOUT CELEBRITY ENDORSEMENTS, SAYS RAMESH CHAUHAN, CHAIRMAN, BISLERI
Ramesh Chauhan, founder of soft drink brands such as Thums
Up and Limca that he sold to Coca-Cola
two decades ago, is all set to return to the aerated beverages market with a
functional drink called Urzza. His firm Bisleri
will not pitch its new product
against soft drinks
and, instead, focus on developing the untapped market for functional drinks.
Edited excerpts from an interview:
You exited aerated drinks
two decades ago. Why did it take so long to return to the category?
I was in no hurry. The distribution
system, which is now very robust, had to be in place. We will obviously
leverage Bisleri's distribution. It also took time to formulate a product
that's unique. Ours is not a sports drink and it is not caffeinated. It gives
necessary stimulus to the body and it's an energy booster. But we aren't
calling it an energy drink either. There is still no clear definition of energy
drinks here.
Fizzy drinks involve heavy
marketing, distribution and scale. How will you compete with established brands
in this space?
We will be doing heavy marketing, but I
am clear we will be spending money sensibly. We won't, for example, be hiring a
celebrity to endorse our brand. Also, we are not competing with soft drinks. We
are way above this. Our product will be sold in cans. And we will have a
completely different approach. We won't be selling across multiple flavours or
sizes. We can't afford it, and I don't think that is necessary either.
Distribution is not a challenge because we already have Bisleri.
Functional drinks remain a
small category. What challenges do you foresee in building scale?
It's not a small category; it is
untapped. The challenge will be creating and sustaining a premium
product in an untapped category. There are many brands today on shelves, but
are they sustainable in the long run? We want our product to be consumed for itself...
not, for example, as a mixer.
You last launched brands
like Thums Up and Limca more than 20 years ago. How much has the consumer
changed since then?
The big change is that people are
looking for premium products. Consumers want choices. There are multiple ways
to reach the consumers now. Distribution strategies have changed for the
better. Infrastructure has evolved. There is a lot of scope to get in new
consumers. Those are the changes.
DPCC
SLAPS CLOSURE NOTICE ON BISLERI UNIT IN NAJAFGARH
"The unit has three bore wells in
the premises but they could not show us the permission letter required for the
extraction of ground water. No water meter has been installed to measure the
reject water of RO (Reverse Osmosis) plants," the notice by DPCC stated.
The unit draws about 3.31 lakh litres of
ground water every day which is sufficient to meet the daily requirements of
2,500 people.
"We had sent a show cause notice
to the unit in the past mentioning the deficiencies in its functioning, but
they did not take the requisire permission from the authority concerned. Two
bore wells were closed due to our intervention but we got to know that a third
one was still operating," a DPCC official said.
The official underlined the importance
of punishing the bigger players in the market who make commercial use of the
natural resources rather than targeting the poor people.
"Those who use natural resources
for commercial purposes should have all the required permissions to do so.
Unfortunately, poor people are always at the receiving end but the bigger
players go scot-free; that is why, we are working for stricter action and
enforcement," the official added.
The pollution watchdog also ordered the
electricity and water bodies to stop their services to the unit.
"The operation of the unit should
be closed with immediate effect. Tata Power Delhi Distribution
Ltd and the Delhi Jal Board
should stop the electricity and water supply respectively to the unit with
immediate effect. The Deputy Commissioner and SDM shall take necessary action
to ensure effective closure of the unit," the notice said.
DPCC stated that the Bisleri
unit had applied for 'consent to establish' and 'consent to operate' but both
the applications were rejected.
BISLERI
OPENS PLANT IN DHAKA
A company spokesperson said the new
facility, with a production capacity of 60 lakh bottles a month, has been set
up under a franchise arrangement with local firm Chittagong Fashion.
Bisleri had first announced its plan to
open an overseas production unit in November last year.
Bisleri is among the top three packaged
water brands in India. It competes with Coca-Cola's Kinley and PepsiCo's
Aquafina.
New entrants to the category include Himalayan from NourishCo, a joint venture
between PepsiCo and Tata Global Beverages, and Qua from Danone Narang
Beverages.
India's carbonated drinks market is
estimated at Rs 14,000 crore. The organised water category is estimated at
close to Rs 3,000 crore. The water industry is flooded with regional brands
that operate on low margins and sell cheaper than established players.
Bisleri executives said its core brand
has been growing at 26% year-on-year.
Chauhan had sold off the aerated drinks
business he had built from a scratch in the 1970s for an estimated Rs 180 crore
to American cola giant Coca-Cola
when the latter re-entered the country in 1993. As part of the deal, Chauhan
had signed a five-year no-compete clause with the US firm for aerated drinks.
Since Chauhan sold off his carbonated
beverage brands Thums Up cola, Limca cloudy lemon, Gold Spot orange and Citra
clear lime, he has been consolidating his business on packaged water in retail
and bulk packs.
Besides
Bisleri packaged water, soda and Vedica natural mountain water also sell under
the umbrella brand name. He is working on a new beverage, an aerated functional
drink, which is expected to hit stores in four months. While the new beverage
will be aerated, Chauhan had told ET two months back that he will steer clear
of colas, which he said was a "declining category".
BRANDS LIKE BISLERI, HORLICKS, AMUL AND TATA SALT APPEAR 'HEALTHY' FOR
CONSUMERS IN FOOD & BEVERAGES SPACE
Visit any shop, supermarket or
department store, and in the plethora of brands you are likely to encounter,
chances are that most brands belong to the Food & Beverages category. The
sheer volume and variety of consumers ensure that despite the large number of
brands already present in this crowded space, there are always more brands
looking for a way in.
Now, with multiple brands come multiple
conversations directed at this wide base of consumers, of which, some
conversations are more similar than others. The most repeated conversation cue
in this category is "Health". But can repeating a conversation topic
help you stand out from the crowd? Let's examine whether there are other ways
to look at positioning brands in the food and beverages category.
The Brand Asset Valuator (BAV), a
proprietary brand diagnostic tool from Rediffusion-Y &R can help us
understand how brands are positioned and what possibilities are available to
them.
From responses of 10,000 Indians on
over 1,400 brands across more than 100 categories, we can statistically
identify and analyse a brand's positioning in the minds of the consumer. We
analysed almost 200 brands across the 21 categories of the Indian Foods &
Beverages landscape.
In the first step, we tried to identify
the various positioning spaces that consumers understand these brands to
occupy. A factor analysis revealed that the category can be broken down into
eight distinct spaces.
As stated earlier, "Health"
is one of the most common and contested spaces in the Food & Beverages
(F&B) category. Leader brands like Bisleri, Horlicks, Amul, and Tata Salt
are understood by consumers as being "Healthful." Our analysis also
reveals that one in four brands in the F&B category are understood
similarly, making this one of the most crowded spaces.
"Ally" brands are trusted
brands and are seen as partners. Consumers associate this space with brands
like Limca, 5-Star, and Mother Dairy. Brands that add joviality and
light-heartedness to the consumer's life are identified as
"Outgoing"; some of these are Coca Cola, Kellogg's , and Parle
Monaco. "Adventurous" brands like Kurkure and Aliva have changed the
conversation in their category and have made a niche for themselves.
These brands add a dose of dynamism and
daringness to their category. Even established brands like Bournvita are
understood by consumers to be located in this space and are thus seen as highly
differentiated.
Brands like McVities, Oreo, and KitKat
are seen as innovative and have the consumer's attention. These
"Inventive" brands are far too few in India, with our analysis
revealing that only less than 5% of brands in F&B category reside here.
Besides the above-mentioned spaces, there are spaces like "Premium,"
"Prestige," and "Heritage" that have emerged in the
analysis. These brand connotations may arise from multiple factors ranging from
consumer experience, brand communication, or category associations.
Brands like
Nescafe, Pepsi, and Bournville are perceived as "Premium" and are
associated with sterling quality and performance. For instance, the recent
marketing efforts of Pepsi in India have created strong associations with the
IPL and Ranbir Kapoor, which perhaps has added gloss to the brand.
BISLERI'S NEW MARKETING CAMPAIGN PUSHES
A BOTTLE THAT'S ECONOMICAL, HANDY
In the deserts of Rajasthan, water is
so scarce that the villagers hire private guards to secure their wells from
water thieves. Scientists fret that World War III will be fought over water. In
the new Bisleri ad though, we get a bite-sized view of this impending
apocalypse. The campaign takes us through three situations of water rage: a
newly married bride slapping her groom, a young college girl whacking a boy and
an old aunt beating up a Supermanesque character.
In each of these, the point is that one
should buy their own bottle of water and not share or "kiss" somebody
else's drink. The films created by WPP's agency Soho Square (formerly Meridian)
are a part of a larger marketing campaign that aggressively pushes the 500 ml
bottle.
Interestingly, this is the first time
ever that Bisleri is doing SKU led advertising. The campaign accounts for 30%
of its annual marketing spends. The brand is betting big on this SKU as a key
growth driver taking a leaf from global trends across the world. Elaborates
Ramesh Chauhan chairman and managing director; Bisleri International,
"Most marketing guys get carried away by what the retailer wants and the
retailer often is not fully aware of what the consumer wants. We have tried to
execute disruptive marketing with this campaign and offer what the consumer
requires."
The idea is to push a bottle that's
economical, handy and great for people on the go. Chauhan is confident that the
market will open up once habits start changing. Currently the 500 ml range
contributes 10% towards the Bisleri portfolio and plans are to move the share
to 20% or as the company is calling it internally, 'double the half', by end of
the year with sustained marketing efforts. The other big players in the market
include Coca-Cola's Kinley and PepsiCo's Aquafina along with Parle Agro's
Bailley and Kingfisher.
Elaborating on the creative treatment,
Anuraag Khandelwal, ECD and creative head, Soho Square says, "It's the
two-faced contradiction that on one hand we shun "jhootha" and
reprimand it and at the same time if unnoticed, most of us would put our lips
to the bottle." This is the core insight of the positioning platform,
albeit articulated via a more youthful terminology — "Kiss to drink",
he adds.
There is a conscious effort to have a
humorous and over the top feel to the communication. Brands in this space have
been on the airwaves following the safety, purity, and hygiene stories, so much
so that even water purifiers have hammered that message home. Shares Satish
deSa, ECD and creative head, Soho Square, "When we had a relatively
fresher message to give out, we wanted to make the most of it in terms of
engagement, likeability and repeatability of viewing and decided to use
effective and relevant humour."
Along with the first ever SKU-led
communication this campaign also marks the maiden foray of the brand in the
digital space. Shares Shraddha Waikar Nathani, marketing head, Bisleri
International, "We started on digital with a teaser campaign followed by a
pre-launch of the films on YouTube and Facebook."
This was done
to give the younger audience a chance to preview the ads. Taking the message of
'don't share' and acknowledging people who get their own bottle, twitter
handles #Shabaash and #dontshare were planted. A single day, 18th April 2013,
was celebrated as #WorldShabaashDay on twitter, encouraging tweeples to
acknowledge anybody and anything. The digital campaign has been conceptualised
and executed by Flying Cursor.
BISLERI BARRED FROM SELLING MAAZA MANGO DRINK
LOCALLY
The court has said in its order, a copy
of which ET has reviewed, that Maaza is not to be used by Bisleri for sale in
India but that does not prevent Bisleri for manufacturing the drink in India
for export purposes.
Amarjit & Associates Advocates, the
lawyers representing Bisleri, said: "The division bench has passed an
order clarifying the use of the trademark Maaza. The order does not prevent
Bisleri from manufacturing the goods (Maaza) in India for export
purposes."
A Coca-Cola spokesman said: "The
court has found no merit in the contentions of the appellants and dismissed the
appeal. This comes comes as a major setback for Bisleri International."
However, Bisleri International chairman
Ramesh Chauhan says the latest order does not impact his operations. "We
are not using the Maaza trademark to be produced and sold in India... so this
court order does not affect our operations in India or abroad," he said.
He added that Bisleri has been using
the Maaza trademark in the US, UK, Europe and Middle East since 1977.
WE ARE
WORKING ON PLUGGING BISLERI'S ABSENCE IN CANTEENS: RAMESH CHAUHAN
It was Bisleri International Chairman Ramesh Chauhan who sold brands Thums Up, Gold Spot,
Limca, Maaza and Citra to Coca-Cola 20 years back. The erstwhile ’king of soft
drinks’, as he was popularly called, may have concentrated on water since then
with Bisleri, but his younger brother, Prakash Chauhan, has forayed yet again
into carbonated beverages last month. Chauhan senior has built Bisleri into the
number-three packaged water brand (after Coca-Cola’s Kinley and PepsiCo’s
Aquafina) but what does he think of Cafe Cuba’s launch? He speaks to Viveat
Susan Pinto about it, along with his plans for Bisleri. Edited
Excerpts:
What are the key challenges in selling packaged water?
I would say transportation. How do you deliver this product
at an affordable price? One way is to set up plants where consumers are located
– something that is increasingly becoming common in the food and beverage
industry. But when it comes to setting up plants, not all of it can be
company-owned. Some of it will be outsourced to contract manufacturers. The
challenge is to find the right partners.
How many Bisleri plants do you have right now?
We have 52 plants at the moment. Of these, 10 are owned by
us and 33 belong to contract manufacturers. We are absent in Kerala. That is
one market where we have no plants. In the rest of the country, we do have our
plants, including the North-East and Jammu & Kashmir.
While Bisleri has a strong retail footprint, you are not
present in the CSD (canteen, stores, departments) channel like Kinley or
Aquafina. Does all-round presence in beverages give them an edge over you?
You can say so. But let me add here that the business of
colas is a declining business all over the world.
In America, which is the homeland of carbonated beverages,
people are betting more on water than soft-drinks. Coming back to your point on
improving our presence in CSD, of course, we would like to be everywhere. This
is a gap we have to plug. We are working on this.
Coca-Cola recently celebrated 20 years of its re-entry back
into India. In hindsight, do you think it was a good move to sell your
carbonated beverage portfolio to them?
There was not much of a choice. We had 62 plants producing
Thums Up and Limca, of which only four were owned by us, 58 were not. Of these
58, quite a few wanted to go with Coca-Cola. PepsiCo had already come into the
country by then. Remember, this was that time when everything foreign was
viewed as being glamorous. I don’t blame the bottlers for wanting to go with
Coca-Cola. We could handle Pepsi. But we couldn’t handle Coca-Cola and PepsiCo
together. The kind of money they had, there was no way we could spend in the
fashion that they could. The sale was logical, but emotionally disturbing.
Your younger brother, Prakash, recently announced that he
was getting back into carbonated beverages with Cafe Cuba. Will it be
easy taking on Coke and Pepsi?
Cafe Cuba is not a cola. So, there is no question of it
competing with Coke and Pepsi. Yes, it is a carbonated drink. But so is Red
Bull. But you don’t take the latter as competition to Coke and Pepsi, right?
The same applies to Cafe Cuba. You can’t classify all carbonated beverages in
one slot.
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions
involving their assets have been blocked or convicted, found guilty or against
whom a judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No exist to suggest that subject is or was
the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No exist to suggest that the property or assets of the subject are
derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals have
been formally charged or convicted by a competent governmental authority for
any financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.60.84 |
|
|
1 |
Rs.98.73 |
|
Euro |
1 |
Rs.78.64 |
INFORMATION DETAILS
|
Information
Gathered by : |
PRT |
|
|
|
|
Analysis Done by
: |
SUB |
|
|
|
|
Report Prepared
by : |
NKT |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
5 |
|
PAID-UP CAPITAL |
1~10 |
5 |
|
OPERATING SCALE |
1~10 |
7 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
7 |
|
--PROFITABILIRY |
1~10 |
4 |
|
--LIQUIDITY |
1~10 |
6 |
|
--LEVERAGE |
1~10 |
7 |
|
--RESERVES |
1~10 |
7 |
|
--CREDIT LINES |
1~10 |
7 |
|
--MARGINS |
-5~5 |
-- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
YES |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTER |
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
|
|
|
|
TOTAL |
|
55 |
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a
composite of weighted scores obtained from each of the major sections of this
report. The assessed factors and their relative weights (as indicated through
%) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall
operation is considered normal. Capable to meet normal commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NB |
NEW BUSINESS |
||
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or
its officials.