MIRA INFORM REPORT

 

 

Report Date :

13.09.2014

 

IDENTIFICATION DETAILS

 

Name :

MILESTONE BRANDCOM PRIVATE LIMITED

 

 

Registered Office :

Peninsula Corporate Park, Unit 5, Ground Floor, Peninsula Tower 1, Wing B, G K Marg, Lower Parel (West), Mumbai - 400013, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2013

 

 

Date of Incorporation :

11.08.2009

 

 

Com. Reg. No.:

11-194843

 

 

Capital Investment / Paid-up Capital :

Rs. 0.894 Million

 

 

CIN No.:

[Company Identification No.]

U74990MH2009PTC194843

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMM36873E

 

 

PAN No.:

[Permanent Account No.]

AAGCM1226P

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

The company is engaged into the business of Advertising agency including Out of Home Media Planning and Buying, Retail Merchandising, Digital Signage, LED Display and Digital application on Outdoor Medium and other advertising business in India and abroad.

 

 

No. of Employees :

Information declined by the management.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (47)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track.

 

Overall financial position of the company is sound and healthy.

 

Trade relations are reported to be fair. Business is active. Payment terms are reported to be usually correct.

 

The company can be considered for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

INDIAN ECONOMIC OVERVIEW

 

NEWS

 

As per the latest IMF study, the total weigh of emerging markets in the GDP of the world on a purchasing power parity basis has seen a sizeable shift. It highlights how as against 51 % in 2005, the emerging economies now account for close to 56 % of the global purchasing power GDP as per the latest survey. And with the emerging economies growing at a faster rate than their developed counterparts, there are every possibility that the their share goes up further in the coming years.  China may surpass the US over the next few years.

 

Politics and economics are very intricately connected. They tend to influence each other in ways that could be very complex and far-reaching. The prospects of the India’s economy have been seriously compromised due to political corruption. High inflation, poor standard of living are to a great extent a result of rampant corruption in the country. China on the other hand, seems to be facing diametrically opposite challenge. American hedge fund manager Jim Chanos has been keenly following the political and economic development in the dragon economy and has figured out something that is quite worrying. He is of the view that the Chinese economy could be heading toward trouble on account of new Chinese President Xi Jingping’s very aggressive anti-corruption drive. Chanos believes tat many things such as apartment sales, luxury products, etc. were largely bought with dirty money. And it is now beginning to impact consumption. This may indeed be bad news for an economy that is struggling to transition from an investment-driven export-oriented economy to a domestic consumption-driven economy.

 

A study published by Firstpost has revealed that asset classes like real estate and equities were the biggest beneficiaries of the liberalization policies.  A firm called Ciane Analytics studied returns from assets including equities, gold, fixed deposits, G-Secs and real estate since 1991. Real estate outperformed every other asset classes during the 23-year period with an annualized return of 20 % ! Equities came in second with annualized return of 15.5 % ! However, while these returns may seem mouthwatering, the fact is that the return from equities adjusted for inflation came down to just 7.1 %.

 

Some brief news are as under

. R-Power to buy Jaypee’s hydro assets

. Investors await justice in NSEL case

. India seeks MFN status from Pakistan ahead of meeting

. Ukrain’s clashes with rebels hinder MH17 crash investigation

. India exploring merger of state-owned hydro PSUs

..Higher costs weigh down profit growth to slowest in 9 quarters

..Wal-Mart to expand wholesale business in India

. GMR group moves to strengthen balance sheet

. Central Bank to sell 4 % stake to Life Insurance Corporation

. Tata Chemicals plans to raise up to Rs 10000 mn.

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2014.

 

 

INFORMATION DENIED BY

 

Name :

Mr. Mukesh

Designation :

Accountant

Contact No.:

91-22-49210700

Date :

12.09.2014

 

 

LOCATIONS

 

Registered Office / Network Office 1 :

Peninsula Corporate Park, Unit 5, Ground Floor, Peninsula Tower 1, Wing B, G K Marg, Lower Parel (West), Mumbai - 400013, Maharashtra, India

Tel. No.:

91 22 4921 0700

Fax No.:

91 22 6137 0701

E-Mail :

info@milestonemedia.in

reshu.garg@milestonemedia.in

abhishek.kabra@hotmail.com

mca@ajallp.com

Website :

http://www.milestonemedia.in

 

 

Network Office 2 :

Located At

 

  • Delhi
  • Bangalore
  • Hyderabad
  • Kolkatta
  • Chennai

 

 

DIRECTORS

 

AS ON 13.09.2013

 

Name :

Vishal Ramesh Ootam

Designation :

Director

Address :

Colaba Land CHS Limited, BK 2, Flat 8, Sorab Barucha Road  Colaba, Mumbai – 400005, Maharashtra, India

Date of Birth/Age :

09.06.1974

Date of Appointment :

11.08.2009

DIN No. :

01112829

 

 

Name :

Nabendu Bhattacharyya

Designation :

Managing Director

Address :

Flat No.1415 , Samarth Deep CHS Limited, B Wing, Oshiwara, Andheri (West), Mumbai – 400053, Maharashtra, India

Date of Birth/Age :

25.03.1968

Date of Appointment :

15.12.2009

 

AAQPB3097C

DIN No. :

02137566

Qualification :

B.COM

Experience :

Ex-President of Ogilvy and Mather Private Limited

 

 

KEY EXECUTIVES

 

Name :

Mr. Mukesh

Designation :

Accountant

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 13.09.2013

 

Name of Shareholders

No. of Shares

http://www.bseindia.com/include/images/clear.gifNabendu Siddheswar Bhattacharyya

23,245

http://www.bseindia.com/include/images/clear.gif Nabendu Siddeswar Bhattacharyya, Abhishek Kabra - Trustees of Milestone Brandcom Employee Trust

40,230

Arun Arora, Gautam Ashra, Amit Jatia - Trustees of Blue Ocean Investment Trust

10,616

Sat Pal Khattar

5,524

Espeekay Holdings Pte Limited, Singapore

5,650

Bay Capital Advisors Private Limited, India

3,576

Siddharth Mehta

559

 

 

Total

89,400

 

AS ON 13.09.2013

 

Equity Share Break up (Percentage of Total Equity)

 

Category

Percentage of Holding

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

6.32

Bodies corporate

60.87

Directors or relatives of Directors

32.81

 

 

Total

100.00

 

 

 

BUSINESS DETAILS

 

Line of Business :

The company is engaged into the business of Advertising agency including Out of Home Media Planning and Buying, Retail Merchandising, Digital Signage, LED Display and Digital application on Outdoor Medium and other advertising business in India and abroad.

 

 

Products or Services :

Product or Service (ITC 8 Digit) Code

Product or Service Description

49119990

Advertising Agency Business In India and Abroad

 

 

GENERAL INFORMATION

 

No. of Employees :

Information declined by the management.

 

 

Bankers :

ICICI Bank

 

 

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Ambavat Jain and Associates LLP

Chartered Accountants

Address :

5-B, Ground Floor, Onlooker Building, 14, Sir P. M. Road, Fort, Mumbai - 400001, Maharashtra, India

Tel. No.:

ALCPS8126L

 

 

Subsidiaries with whom the group has transactions

  • Milestone Signage Solutions Private Limited [U74990MH2009PTC197472]
  • Canvas Outdoors Private Limited [U74990MH2010PTC206395]
  • Storyboard Brandcom Private Limited [U74900MH2011PTC215885]

 

 

Enterprises which are owned, or have significant influence

of or are partners with Key

management personnel and their relatives :

  • Milestone Brandcom Employee Trust
  • Ad Edge Advertising LLP

 

 

CAPITAL STRUCTURE

 

AS ON 13.09.2013

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1,000,000

Equity Shares

Rs.10/- each

Rs. 10.000 Millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

89,400

Equity Shares

Rs.10/- each

Rs. 0.894 Million

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2013

31.03.2012

31.03.2011

 

 

 

 

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

0.894

0.894

0.100

(b) Reserves & Surplus

245.121

166.448

53.351

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

47.500

Total Shareholders’ Funds (1) + (2)

246.015

167.342

100.951

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.582

0.475

0.438

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

0.000

0.000

0.000

Total Non-current Liabilities (3)

0.582

0.475

0.438

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

42.926

61.445

54.862

(b) Trade payables

604.754

446.484

1.961

(c) Other current liabilities

18.975

25.383

416.135

(d) Short-term provisions

0.000

0.000

0.000

Total Current Liabilities (4)

666.655

533.312

472.958

 

 

 

 

TOTAL

913.252

701.129

574.347

 

 

 

 

II.          ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

14.505

13.056

7.249

(ii) Intangible Assets

0.000

0.000

0.000

(iii) Capital work-in-progress

9.104

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.300

0.200

0.100

(c) Deferred tax assets (net)

0.000

0.000

0.000

(d)  Long-term Loan and Advances

57.726

39.866

19.341

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

81.635

53.122

26.690

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

93.764

88.920

66.170

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

520.737

459.957

414.458

(d) Cash and cash equivalents

152.266

51.398

36.002

(e) Short-term loans and advances

33.947

2.485

1.741

(f) Other current assets

30.903

45.247

29.286

Total Current Assets

831.617

648.007

547.657

 

 

 

 

TOTAL

913.252

701.129

574.347

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2013

31.03.2012

31.03.2011

 

SALES

 

 

 

 

Revenue from operations

1884.108

1490.383

1150.389

 

Other Income

 

 

 

 

TOTAL

1884.108

1490.383

1150.389

 

 

 

 

 

Less

EXPENSES

 

 

 

 

TOTAL

1765.923

1396.592

1078.125

 

 

 

 

 

 

PROFIT / (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION

118.185

93.791

72.264

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION

4.345

2.933

1.742

 

 

 

 

 

 

PROFIT/ (LOSS)  BEFORE TAX

113.840

90.858

70.522

 

 

 

 

 

Less

TAX

35.166

27.537

22.821

 

 

 

 

 

 

PROFIT/ (LOSS)  AFTER TAX

78.674

63.321

47.701

 

 

 

 

 

 

Earnings / (Loss) Per Share (Rs.)

880.01

708.28

533.56

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2013

 

31.03.2012

 

31.03.2011

 

PAT / Total Income

(%)

4.18

4.25

4.15

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

6.04

6.10

6.13

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

12.60

12.96

12.28

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.46

0.54

0.70

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

0.17

0.37

0.54

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.25

1.22

1.16

 

 

FINANCIAL ANALYSIS

[all figures are in Rupees Millions]

 

DEBT EQUITY RATIO

 

Particular

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Share Capital

0.100

0.894

0.894

Reserves & Surplus

53.351

166.448

245.121

 Share Application money pending allotment

47.500

0.000

0.000

Net worth

100.951

167.342

246.015

 

 

 

 

long-term borrowings

0.000

0.000

0.000

Short term borrowings

54.862

61.445

42.926

Total borrowings

54.862

61.445

42.926

Debt/Equity ratio

0.543

0.367

0.174

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Total Income

1150.389

1490.383

1884.108

 

 

29.555

26.418

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2011

31.03.2012

31.03.2013

 

(Rs. In Millions)

(Rs. In Millions)

(Rs. In Millions)

Total Income

1150.389

1490.383

1884.108

Profit/(Loss) After Tax

47.701

63.321

78.674

 

4.15%

4.25%

4.18%

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

DETAILS OF CURRENT MATURITIES OF LONG TERM DEBTS : NOT AVAILABLE

 

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter’s background

Yes

8]

No. of employees

No

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

---

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

------

22]

Litigations that the firm / promoter involved in

-----

23]

Banking Details

Yes

24]

Banking facility details

No

25]

Conduct of the banking account

-------

26]

Buyer visit details

----

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

Yes

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

VIEW INDEX OF CHARGES : NO CHARGES EXIST FOR COMPANY

 

UNSECURED LOANS

 

PARTICULAR

31.03.2013

(Rs. In Millions)

31.03.2012

(Rs. In Millions)

SHORT TERM BORROWINGS

 

 

Loans repayable on demand from others

42.926

61.445

 

 

 

Total

42.926

61.445

 

 

BUSINESS

 

The company is engaged into the business of Advertising agency including Out of Home Media Planning and Buying, Retail Merchandising, Digital Signage, LED Display and Digital application on Outdoor Medium and other advertising business in India and abroad.

 

NOTE :

 

The registered office of the company has been shifted from 809-810, Crystal Paradise, Veera Desai Road, Off Andheri Link Road, Andheri (West), MUMBAI – 400053, Maharashtra, India to the present address w.e.f. 01.04.2013.


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.60.84

UK Pound

1

Rs.98.73

Euro

1

Rs.78.64

 

 

INFORMATION DETAILS

 

Information Gathered by :

GYT

 

 

Analysis Done by :

SUM

 

 

Report Prepared by :

SNT


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

---

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

47

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

 

NB

New Business

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.