MIRA INFORM REPORT

 

 

Report No. :

316049

Report Date :

06.04.2015

 

IDENTIFICATION DETAILS

 

Name :

LAW AND KENNETH COMMUNICATIONS (INDIA) PRIVATE LIMITED (w.e.f. 24.08.2005)

 

 

Formerly Known As :

KENNETH COMMUNICATIONS PRIVATE LIMITED (w.e.f. 01.07.2005)

 

ST. LUKE’S COMMUNICATIONS (INDIA) PRIVATE LIMITED

 

 

Registered Office :

401-A, Neelam Centre, A Wing, 4th Floor, Hind Cycle Road, Worli, Mumbai – 400030, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2014

 

 

Date of Incorporation :

01.10.2002

 

 

Com. Reg. No.:

11-137416

 

 

Capital Investment / Paid-up Capital :

Rs.2.500 Million

 

 

CIN No.:

[Company Identification No.]

U45200MH2002PTC137416

 

 

TIN No.:

Not Available

 

 

IEC No.:

Not Available

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

Not Available

 

 

PAN No.:

[Permanent Account No.]

Not Available

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

The Company is an advertising and marketing communication company which includes services like mass media communications, designing, brand and corporate identity, marketing collaterals, digital and social media marketing, on ground activation, brand launches, events and brand consultancy.

 

 

No. of Employees :

Information denied by management

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (42)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track record.

 

The company has a loss during FY 2014 however, net worth of the company is satisfactory. General financial position of the company is normal and acceptable for business dealing.

 

Trade relations are reported as fair. Business is active. Payment terms are reported to be slow but correct.

 

The company can be considered normal for business dealings at usual trade terms and conditions.  

 

NOTES:

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

EXTERNAL AGENCY RATING

 

NOT AVAILABLE

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2014.

 

 

INFORMATION DENIED BY

 

Name :

Mr. Harshad

Designation :

Finance Department

Contact No.:

91-22-24955545

Date :

04.04.2015

 

 

LOCATIONS

 

Registered Office :

401-A, Neelam Centre, A Wing, 4th Floor, Hind Cycle Road, Worli, Mumbai – 400030, Maharashtra, India

Tel. No.:

91-22-61460000

Fax No.:

91-22-66662057

E-Mail :

praveen@lawkenneth.com

info@lawkenneth.com

Website :

http://www.lawkenneth.in

 

 

Branch Offices :

Located at:

 

  • Mumbai
  • Delhi
  • Kolkata
  • Chennai

 

 

DIRECTORS

 

As on 30.10.2014

 

Name :

Mr. Praveen Samuel James Kenneth

Designation :

Managing Director

Address :

No.7A Horizon Pali Hill, Next St. Annes School, Bandra (West), Mumbai – 400050, Maharashtra, India

Date of Birth/Age :

15.03.1970

Qualification :

Diploma in Advertising Management

Date of Appointment :

01.10.2002

DIN No.:

00765192

 

 

Name :

Shaleen Vinod Sinha

Designation :

Director

Address :

Madhava 401, Fourth Floor, Bandra Kurla Complex, Bandra (East), Mumbai – 400051, Maharashtra, India

Date of Birth/Age :

02.04.1967

Date of Appointment :

01.10.2002

DIN No.:

01741270

 

 

Name :

Christopher Robert Foster

Designation :

Director

Address :

9 Holland Green, Holland Green, Singapore, 276132, Singapore

Date of Appointment :

01.07.2014

DIN No.:

05190785

 

 

Name :

Johann Xavier

Designation :

Director

Address :

93 Robertson Quay, #31-02, Singapore, 238255, Singapore

Date of Appointment :

01.07.2014

DIN No.:

06835864

 

 

Name :

Daniel Ian Spencer

Designation :

Director

Address :

C.O Saatchi And Saatchi, 3d River Valley Road, 03-01 Clarke Quay, Singapore, 179023, Singapore

Date of Appointment :

23.07.2014

DIN No.:

06930269

 

 

KEY EXECUTIVES

 

Name :

Mr. Harshad

Designation :

Finance Department

 

 

MAJOR SHAREHOLDERS

 

As on 30.10.2014

 

Names of Shareholders

 

No. of Shares

Publicis Groupe Holdings BV, Netherlands

 

125024

Praveen Samuel James Kenneth

 

124975

Arebu Holdings BV (Nominee of shareholder of Publicis Groupe Holdings BV, Netherlands

 

1

Total

 

250000

           

Equity Share Break up (Percentage of Total Equity)

 

As on 30.10.2014

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

50.01

Directors or relatives of Directors

49.99

Total

100.00

 

 

 

 

BUSINESS DETAILS

 

Line of Business :

The Company is an advertising and marketing communication company which includes services like mass media communications, designing, brand and corporate identity, marketing collaterals, digital and social media marketing, on ground activation, brand launches, events and brand consultancy.

 

 

Products :

--

 

 

Brand Names :

--

 

 

Agencies Held :

--

 

 

Exports :

Not Divulged 

 

 

Imports :

Not Divulged 

 

 

Terms :

 

Selling :

Not Divulged 

 

 

Purchasing :

Not Divulged 

 

PRODUCTION STATUS – NOT AVAILABLE

 

 

GENERAL INFORMATION

 

Suppliers :

Reference :

Not Divulged 

Name of the Person :

Not Divulged 

Contact No.:

Not Divulged 

Since How Long Known :

Not Divulged 

Experience :

Not Divulged 

Maximum Limit Dealt :

Not Divulged 

Remark :

Not Divulged 

 

 

Customers :

Reference :

Not Divulged 

Name of the Person :

Not Divulged 

Contact No.:

Not Divulged 

Since How Long Known :

Not Divulged 

Experience :

Not Divulged 

Maximum Limit Dealt :

Not Divulged 

Remark :

Not Divulged 

 

 

No. of Employees :

Information denied by management

 

 

Bankers :

  • Citibank N.A., Trent House, 2nd Floor, G Block, Plot No.C60, Bandra Kurla Complex, Bandra (East), Mumbai – 400051, Maharashtra, India
  • Kotak Mahindra Bank Limited, 36-38 A, Nariman Bhavan, 227, D, Nariman Point, Mumbai - 400021, Maharashtra, India
  • ICICI Bank Limited
  • HDFC Bank Limited

 

 

Facilities :

SECURED LOANS

31.03.2014

Rs. In Million

31.03.2013

Rs. In Million

LONG TERM BORROWINGS

 

 

Vehicle Loan

2.169

3.974

SHORT TERM BORROWINGS

 

 

Cash Credit

31.068

12.146

Total

33.237

16.120

 

Note:

 

Long Term Borrowings

 

  • Loans are secured against hypothecation of cars. The loans carry an interest in the range of 10.12% P.a.
  • The loans are repayable in 60 monthly installments from the date of disbursement of the loan. 

 

Short Term Borrowings

 

  • Cash Credit limit is secured against Hypothecation of Book Debts, Fixed Deposits held as Margin Money and personal guarantee of Managing Director Mr. Praveen Kenneth. The amount is repayable within a period of 1 year and carrier an interest in the range of 12 %of 14% p.a.

 

 

 

Auditors :

 

Name :

S R Batliboi and Associates LLP

Chartered Accountants

Address :

5th Floor, Block B 2, Nirlon Knowledge Park, Off Western Express Highway, Goregaon East, Mumbai – 400063, Maharashtra, India

Tel. No.:

91-22-61920000

Fax No.:

91-22-61923000

PAN No.:

AABFS3421M

 

 

Memberships :

--

 

 

Collaborators :

--

 

 

Holding Company :

Publicis Groupe Holdings BV, Netherlands


 

CAPITAL STRUCTURE

 

As on 30.10.2014

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

250000

Equity Shares

Rs.10/- each

Rs.2.500 Million

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

250000

Equity Shares

Rs.10/- each

Rs.2.500 Million

 

 


FINANCIAL DATA

[all figures are in Rupees Million]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2014

31.03.2013

31.03.2012

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

2.500

2.500

2.500

(b) Reserves & Surplus

81.485

88.041

50.731

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

83.985

90.541

53.231

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

2.169

3.974

3.711

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

7.918

3.400

2.019

Total Non-current Liabilities (3)

10.087

7.374

5.730

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

31.068

12.146

34.328

(b) Trade payables

33.753

57.276

78.477

(c) Other current liabilities

84.475

63.898

23.157

(d) Short-term provisions

7.369

0.169

3.019

Total Current Liabilities (4)

156.665

133.489

138.981

 

 

 

 

TOTAL

250.737

231.404

197.942

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

10.809

16.486

17.220

(ii) Intangible Assets

2.599

3.226

0.763

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

1.068

1.337

1.823

(c) Deferred tax assets (net)

10.944

3.436

2.243

(d)  Long-term Loan and Advances

51.566

21.427

27.581

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

76.986

45.912

49.630

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Work in Progress

0.750

0.000

0.000

(c) Trade receivables

132.812

129.344

104.730

(d) Cash and cash equivalents

10.358

14.239

11.773

(e) Short-term loans and advances

13.744

26.057

13.815

(f) Other current assets

16.087

15.852

17.994

Total Current Assets

173.751

185.492

148.312

 

 

 

 

TOTAL

250.737

231.404

197.942

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2014

31.03.2013

31.03.2012

 

SALES

 

 

 

 

 

Income

493.872

 

 

Other Income

 

 

1.985

 

 

TOTAL                                    

481.349

426.131

495.857

 

 

 

 

 

Less

EXPENSES

484.876

364.258

441.609

 

 

 

 

 

 

PROFIT/(LOSS) BEFORE TAX AND PRIOR PERIOD ITEMS

(3.527)

61.873

54.248

 

 

 

 

 

Less

PRIOR PERIOD ITEMS

4.249

2.733

3.019

 

 

 

 

 

 

PROFIT/(LOSS) BEFORE TAX

(7.776)

59.140

51.229

 

 

 

 

 

Less

TAX                                                                 

(1.220)

21.830

19.359

 

 

 

 

 

 

PROFIT/(LOSS) AFTER TAX

(6.556)

37.310

31.870

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

88.041

50.731

18.861

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

81.485

88.041

50.731

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

1.214

0.393

0.486

 

TOTAL EARNINGS

1.214

0.393

0.486

 

 

 

 

 

 

Earnings / (Loss) Per Share (Rs.)

(26.22)

149.24

127.48

 


KEY RATIOS

 

PARTICULARS

 

 

31.03.2014

31.03.2013

31.03.2012

Net Profit Margin

(PAT/Sales)

(%)

NA

NA

6.45

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

(3.26)

26.10

26.42

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(0.09)

0.65

0.96

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

0.40

0.18

0.71

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.11

1.39

1.07

 

 

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2012

31.03.2013

31.03.2014

 

Rs. In Million

Rs. In Million

Rs. In Million

Share Capital

2.500

2.500

2.500

Reserves & Surplus

50.731

88.041

81.485

Money received against share warrants

0.000

0.000

0.000

Share Application money pending allotment

0.000

0.000

0.000

Net worth

53.231

90.541

83.985

 

 

 

 

Long Term borrowings

3.711

3.974

2.169

Short Term borrowings

34.328

12.146

31.068

Total borrowings

38.039

16.120

33.237

Debt/Equity ratio

0.715

0.178

0.396

 

 

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2012

31.03.2013

31.03.2014

 

Rs. In Million

Rs. In Million

Rs. In Million

Total Income

495.857

426.131

481.349

 

 

(14.062)

12.958

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2012

31.03.2013

31.03.2014

 

Rs. In Million

Rs. In Million

Rs. In Million

Total Income

495.857

426.131

481.349

Profit

31.870

37.310

(6.556)

 

6.43%

8.76%

(1.36%)

 

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

Rs. In Million

PARTICULARS

31.03.2014

31.03.2013

31.03.2012

Current maturities of long term debt

1.805

1.619

4.894

Total

1.805

1.619

4.894

 

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

-----------

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

----------

22]

Litigations that the firm / promoter involved in

----------

23]

Banking Details

Yes

24]

Banking facility details

Yes

25]

Conduct of the banking account

----------

26]

Buyer visit details

----------

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

 

CORPORATE INFORMATION

 

The Company was incorporated in India on October 1, 2002 as St. Luke's Communications India Private Limited.

 

The Company is an Advertising and marketing communication company that partners brands and corporates in their growth initiatives and helps achieve their business objectives. The range of services includes mass media communications, designing, brand and corporate identity, marketing collaterals, digital and social media marketing, on ground activation, brand launches, events and brand consultancy. The Company was acquired by Publicis Groupe Holdings B.V. on January 28, 2014.

 

 

OPERATIONS

 

Company made a loss of Rs.6.556 Million during the year as against profit of Rs.37.310 Million last years.

 

 

FUTURE PROSPECTS

 

The Company shall remain focused in targeting growth industries and focusing on winning new clients and thus reap the benefits in coming years, while remained focused in developing and retaining quality talent.

 

 

NO CHARGES EXIST FOR COMPANY

 

 

FIXED ASSETS:

 

·         Land

·         Building

·         Plant and Machinery

·         Computer

·         Vehicles

·         Furniture and Fixture

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report : No press reports / filings exists on the subject.

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.62.59

UK Pound

1

Rs.92.46

Euro

1

Rs.67.51

 

 

INFORMATION DETAILS

 

Information Gathered by :

PPT

 

 

Analysis Done by :

DIV

 

 

Report Prepared by :

VNT

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILITY

1~10

3

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

4

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

 

 

 

TOTAL

 

42

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NB

NEW BUSINESS

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.