MIRA INFORM REPORT

 

 

Report No. :

317506

Report Date :

15.04.2015

 

IDENTIFICATION DETAILS

 

Name :

RADEUS ADVERTISING PRIVATE LIMITED

 

 

Registered Office :

G-1, Paragon Condominium, Pandurang Budhkar Marg, Mumbai – 400013, Maharashtra

Tel. No.:

91-22-61437000 / 61430923

 

 

Country :

India

 

 

Financials (as on) :

31.03.2014

 

 

Date of Incorporation :

08.06.1973

 

 

Com. Reg. No.:

11-016583

 

 

Capital Investment / Paid-up Capital :

Rs.10.100 Million

 

 

CIN No.:

[Company Identification No.]

U74300MH1973PTC016583

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMR14916G

 

 

PAN No.:

[Permanent Account No.]

AAACR5190H

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Advertising for media

 

 

No. of Employees :

Information declined by the management. 

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (52)

 

RATING

STATUS

PROPOSED CREDIT LINE

 

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well-established company having fine track record.

 

The rating reflects company’s healthy financial risk profile marked by adequate liquidity position and sound profitability margins of the company.

 

Trade relations are reported as fair. Business is active. Payments are reported to be regular and as per commitments.

 

The company can be considered good for normal business dealings at usual trade terms and conditions.

 

 

NOTES:

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

EXTERNAL AGENCY RATING

 

Rating Agency Name

Not Available

Rating

Not Available

Rating Explanation

Not Available

Date

Not Available

 

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2014.

 

 

INFORMATION DENIED BY

 

Name :

Mr. Kirti Shah

Designation :

Accounts Manager

Contact No.:

91-22-61437000

Date :

14.04.2015

 

 

LOCATIONS

 

Registered Office :

G-1, Paragon Condominium, Pandurang Budhkar Marg, Mumbai – 400013, Maharashtra, India

Tel. No.:

91-22-61437000/ 61430923

Fax No.:

91-22-61437098

E-Mail :

choodamani.parmeshwar@omd.com

anju.kurian@amnicommediagroup.com

nalini.lalvani@omnicommediagroup.com

barry.cupples@omnicommediagroup.com

cheuk.chiang@omnicommediagroup.com

david.devonshire@omnicommediagroup.com

 

 

DIRECTORS

 

(AS ON 17.12.2014)

 

Name :

Ms. Nalini Ajay Lalvani

Designation :

Whole Time Director

Address :

A-1701, 17th Floor, Vivarea, Sane Guruji Marg, Jacob Circle, Mumbai-400011, Maharashtra, India

Date of Birth/Age :

29.04.1964

Date of Appointment :

13.04.2011

Din No.:

00586061

 

 

Name :

Jasmin Jahangir Sohrabji

Designation :

Whole Time directors

Address :

8th Floor, Flat No.24, Kalaniketan, 47C, Bhulabhai Desai Road, Mumbai – 400026, Maharashtra, India

Date of Birth/Age :

08.07.1963

Date of Appointment :

30.09.2009

Din No.:

02402195

 

 

Name :

Mr. Davind George Devonshire

Designation :

Director

Address :

349A, Pasir Panjang Road, # 05-05, Murano-117484, Singapore

Date of Birth/Age :

01.12.1969

Date of Appointment :

30.09.2011

Din No.:

03388282

 

 

Name :

Mr. Harish Rama Shriyan

Designation :

Whole Time Director

Address :

303, Manas Devidas Extn Road, Opposite Lawrence School, Borivali (West), Mumbai- 400 092, Maharashtra, India

Date of Birth/Age :

16.05.1961

Date of Appointment :

30.09.2009

DIN No. :

02402221

 

 

Name :

Mr. Cheuk Tau Chiang

Designation :

Director

Address :

48, Margoliouth Road, Singapore 258570

Date of Birth/Age :

28.09.1970

Date of Appointment :

17.12.2014

DIN No. :

06751607

 

 

KEY EXECUTIVES

 

Name :

Mr. Kirti Shah

Designation :

Accounts Manager

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

(AS ON 17.12.2014)

 

Names of Shareholders

 

No. of Shares

Percentage

 

 

 

TBWA Anthem Private Limited, India

100990

99.99

Manosh Mukherjee

10

0.01

 

 

 

Total

 

101000

100.00

 

 

 

(AS ON 17.12.2014)

 

Equity Shares Break – up

 

Category

 

 

Percentage

 

 

 

Bodies corporate

 

99.99

Directors or relatives of directors

 

0.01

 

 

 

Total

 

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Advertising for media

 

 

Brand Names :

Not Divulged

 

 

Agencies Held :

Not Divulged

 

 

Exports :

Not Divulged

 

 

Imports :

Not Divulged

 

 

Terms :

Not Divulged

 

PRODUCTION STATUS : NOT AVAILABLE

 

 

GENERAL INFORMATION

 

Suppliers :

Reference :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark:

Not Divulged

 

 

Customers :

Reference :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark:

Not Divulged

 

 

No. of Employees :

Information declined by the management.

 

 

Bankers :

 

Bank Name

The Saraswat Co-Operative Bank Limited

Branch

Central Administrative Office, Apsara Cinema Building, Dr. D. B. Marg, Grant Road, Mumbai- 400 007, Maharashtra, India

 

Person Name (With Designation)

Not Divulged

Contact Number

Not Divulged

Name of Account Holder

Not Divulged

Account Number

Not Divulged

Account Since (Date/Year of Account Opening)

Not Divulged

Average Balance Maintained (If Possible)

Not Divulged

Credit Facilities Enjoyed (If any)

Not Divulged

Account Operation

Not Divulged

Remarks (If any)

Not Divulged

Bankers :

 

 

Auditors :

 

Name :

B S R and Company LLP

Chartered Accountants

Address :

Lodha Excelus, 1st Floor, Apollo Mills Compound, N. M. Joshi Marg, Mumbai – 400011, Maharashtra, India 

Tel. No.:

91-22-39896000

Fax No.:

91-22-30902511

PAN No:

AAAFB9852F

 

 

Memberships :

--

 

 

Collaborators :

--

 

 

Holding Company :

·         TBWA Anthem Private Limited

CIN No.: U74899DL1988PTC030649

 

 

Ultimate Holding Company:

·         Omnicom Group Inc., USA

 

 

Other Related Parties (fellow subsidiaries) where common control exists and with whom transaction during the year have taken place :

·         OMD Singapore Pte Limited

·         Omnicom Media Group Asiapacific Pte Limited

·         Omnicom Media Group Ince., USA

·         OMD International

·         OMD USA Inc

·         OMD Thailand

·         Brandscience

·         PHD Singapore Pte Limited

·         OMD New York

·         OMD Dubai

 

 

Related parties disclosure and their relationship:

·         PHD Network

·         Flow Digital Pte Limited

·         PHD Germany

·         OMD Australia

·         PHD USA

·         Mudra Online Technologies Private Limited

·         PHD Abu Dhabi

·         Omnicom Media group Germany GMBH

·         Annalect

·         BBDO New York

·         OMD FZ LLC

·         OMG Europe

·         Total Media Direction

·         DDB Mudra Max Private Limited

·         The Media Group Private Limited

·         OMD UK

·         OMD Hong Kong

·         OMG Network India Private Limited

·         Diversified Agency Services – OMG Europe

·         OMD Sydney

·         Omnicom India Mktg Advisory Ser P L

·         OMD (M) SDN BHD

·         PHD Media (M) SDN BHD

·         OMD Philippines Inc.

·         PHD Media Network 2006, Inc

·         M2M Advertising Phils, Inc

·         Optimum Media Direction (Thailand) Company Limited

·         PHD (Thailand) Company Limited

·         PT Omnicom Media Group Indonesia

 

 

CAPITAL STRUCTURE

 

(AS ON 31.03.2014)

 

Authorised Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

105000

Equity Shares

Rs.100/- each

Rs.10.500 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

101000

Equity Shares

Rs.100/- each

Rs.10.100 Million

 

 

 

 

 

 


 

FINANCIAL DATA

[All figures are in Rupees Million]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2014

31.03.2013

31.03.2012

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

10.100

10.100

10.100

(b) Reserves & Surplus

123.432

46.146

10.668

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1)+(2)

133.532

56.246

20.768

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

11.400

10.036

5.849

(d) long-term provisions

18.683

19.430

13.443

Total Non-current Liabilities (3)

30.083

29.466

19.292

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

0.000

0.000

0.000

(b) Trade payables

3584.475

2951.339

1917.291

(c) Other current liabilities

554.739

390.074

449.791

(d) Short-term provisions

2.688

2.141

1.570

Total Current Liabilities (4)

4141.902

3343.554

2368.652

 

 

 

 

TOTAL

4305.517

3429.266

2408.712

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

32.199

20.136

21.715

(ii) Intangible Assets

1.701

1.473

0.000

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.000

0.000

0.000

(c) Deferred tax assets (net)

44.496

25.765

15.397

(d)  Long-term Loan and Advances

528.649

326.236

276.770

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

607.045

373.610

313.882

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

1587.068

1372.280

1747.158

(d) Cash and cash equivalents

150.749

178.157

211.750

(e) Short-term loans and advances

23.907

37.637

26.895

(f) Other current assets

1936.748

1467.582

109.027

Total Current Assets

3698.472

3055.656

2094.830

 

 

 

 

TOTAL

4305.517

3429.266

2408.712

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2014

31.03.2013

31.03.2012

 

SALES

 

 

 

 

 

Income

678.989

490.250

383.412

 

 

Other Income

 

 

 

 

 

TOTAL                                    

678.989

490.250

383.712

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

TOTAL                                    

570.144

445.839

338.112

 

 

 

 

 

 

PROFIT BEFORE TAX

108.845

44.411

45.600

 

 

 

 

 

Less

TAX                                                                 

31.559

8.933

21.767

 

 

 

 

 

 

PROFIT AFTER TAX

77.286

35.478

23.833

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

561.993

31.716

NA

 

 

 

 

 

 

Earnings Per Share (Rs.)

765.21

351.27

235.97

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2014

31.03.2013

31.03.2012

PAT / Total Income

(%)

11.38

7.24

6.21

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

2.55

1.30

1.91

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.82

0.79

2.20

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

0.00

0.00

0.00

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.89

0.91

0.88

 

 

FINANCIAL ANALYSIS

[All figures are in Rupees Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2012

31.03.2013

31.03.2014

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Share Capital

10.100

10.100

10.100

Reserves & Surplus

10.668

46.146

123.432

 Share Application money pending allotment

0.000

0.000

0.000

Net worth

20.768

56.246

133.532

 

 

 

 

long-term borrowings

0.000

0.000

0.000

Short term borrowings

0.000

0.000

0.000

Total borrowings

0.000

0.000

0.000

Debt/Equity ratio

0.000

0.000

0.000

 

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2012

31.03.2013

31.03.2014

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Sales

383.712

490.250

678.989

 

 

27.765

38.499

 

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2012

31.03.2013

31.03.2014

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Sales

383.712

490.250

678.989

Profit

23.833

35.478

77.286

 

6.21%

7.24%

11.38%

 

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITY OF LONG TERM BORROWINGS DETAIL: NOT AVAILABLE

 

 

Sr. No.

Check List by Info Agents

Available in Report

 (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

No

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

No

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

-----

14]

Estimation for coming financial year

No

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

No

20]

Export / Import details (if applicable)

No

21]

Market information

-----

22]

Litigations that the firm / promoter involved in

-----

23]

Banking Details

Yes

24]

Banking facility details

No

25]

Conduct of the banking account

-----

26]

Buyer visit details

-----

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

INDEX OF CHARGES:

 

S.NO.

CHARGE ID

DATE OF CHARGE CREATION/MODIFICATION

CHARGE AMOUNT SECURED

CHARGE HOLDER

ADDRESS

SERVICE REQUEST NUMBER (SRN)

1

90163490

20/12/1994 *

500,000.00

THE SARASWAT CO-OP. BANK LTD

CENTRAL ADMINISTRATIVE OFFICE; APSARA CINEMA BLDG, 
DR. D.B. MARG; GRANTROAD, BOMBAY, MAHARASHTRA - 
400007, INDIA

-

2

90160851

20/12/1994

2,000,000.00

THE SARASWAT CO-OP. BANK LTD

CENTRAL ADMINISTRATIVE OFFICE; APSARA CINEMA BLDG, 
DR. D.B. MARG; GRANTROAD, BOMBAY, MAHARASHTRA - 
400007, INDIA

-

3

90163029

17/11/1994

1,005,000.00

THE SARASWAT CO-OP. BANK LTD

CENTRAL ADMINISTRATIVE OFFICE; APSARA CINEMA BLDG, 
DR. D.B. MARG; GRANTROAD, BOMBAY, MAHARASHTRA - 
400007, INDIA

-

4

90161344

03/09/1973

300,000.00

THE SARASWAT CO-OP. BANK LTD

NIKADWARI LANE, GIRGAUM, BOMBAY, MAHARASHTRA - 40 
0004, INDIA

-

 

* Date of charge modification

 

COMPANY OVERVIEW:

 

Subject was incorporated in India on 8 June 1973. The Company is a wholly owned subsidiary of TBWA Anthem Private Limited and is in the business of providing media planning, buying and implementation services and other related advertising/media services to its clients. The ultimate holding company is Omnicom Group Inc, USA.

 

NOTE:

 

Registered office of the company has been shifted from 629, Madhusudan Kalekar Marg, Bandra (East), Mumbai- 400 051, Maharashtra, India to the present address w.e.f. 24.04.2009.

 

FIXED ASSETS:

 

·         Computers

·         Office Equipment

·         Furniture and Fixtures

·         Leasehold Improvements

·         Computer Softaware

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.62.39

UK Pound

1

Rs.91.06

Euro

1

Rs.66.16

 

 

INFORMATION DETAILS

 

Information Gathered by :

PPT

 

 

Analysis Done by :

KAR

 

 

Report Prepared by :

SNT

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

6

--LIQUIDITY

1~10

6

--LEVERAGE

1~10

5

--RESERVES

1~10

6

--CREDIT LINES

1~10

5

--MARGINS

-5~5

----

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

52

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.